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市場調査レポート

カナダにおけるグルテンフリー食品

Gluten-Free Foods in Canada

発行 Packaged Facts 商品コード 279573
出版日 ページ情報 英文 118 Pages
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カナダにおけるグルテンフリー食品 Gluten-Free Foods in Canada
出版日: 2013年08月30日 ページ情報: 英文 118 Pages
概要

カナダのグルテンフリー(GF)市場は、2008年から2012年にかけてCAGR26.6%で拡大し、2012年に4億5000万米ドルを上回りました。

当レポートでは、カナダのグルテンフリー食品・飲料市場に関する包括的なデータを、小売り売上データの過去の実績および予測を含めて提供しており、市場の主要な影響因子、成長促進因子、消費者統計の不屈性およびグルテンフリー製品を利用する動機などの分析をまとめ、主なグルテンフリー製品メーカーのプロファイルを交え、概略下記の構成でお届けいたします。

第1章 エグゼクティブサマリー

第2章 「グルテンフリー」の定義

第3章 市場

  • 要点
  • 定義・調査手法
  • カナダのグルテンフリー(GF)市場は2012年に4億6,000万米ドルに到達
  • スナックフードはグルテンフリー食品で最大の売上カテゴリー
  • 製品カテゴリーのシェア
  • カナダの消費者はさまざまなグルテンフリー代用品を求める
  • カナダにおけるグルテンフリー市場の影響因子
  • カナダ人は幅広い理由でグルテンフリー製品を購入
  • 米国はカナダの大手グルテンフリー企業の多くにとって最大市場
  • カナダにおける食品価格の上昇
  • グルテンフリーと非グルテンフリー製品のコスト比較
  • カナダのグルテンフリー市場予測

第4章 マーケッター・マーケティング

  • 要点
  • 調査手法:マーケッターの分類方法
  • 4つのマーケッタータイプ
  • 3つの基本的なマーケッターのアプローチ
  • カナダにおける主要グルテンフリー企業の消費者認識
  • グルテンフリー専門企業間のリーダーシップの統合
  • 主要企業のプロファイル
  • Bob's Red Mill Natural Foods
  • Boulder Brands, Inc.
  • Brasseurs Sans Gluten
  • Duinkerken Foods Inc.
  • El Peto
  • Food Directions Inc.
  • Food Directions Inc.
  • Nature's Path Organic Foods
  • Small Planet Foods

第5章 小売り市場

  • 要点
  • 食料品チェーン店におけるグルテンフリー
  • グルテンフリー用Walmartの増加
  • 小売り店舗におけるグルテンフリー
  • チェーン店の地域別の人気度
  • 非食料品チェーン店のグルテンフリー
  • 特殊
  • ドラッグストア&オンラインにおけるグルテンフリー
  • カナダにおいてグルテンフリーは最も注目のレストラン動向の一つ
  • 食品におけるグルテンフリー基準&要求の保証

第6章 製品動向・機会

  • 要点
  • 製品動向:イントロダクション
  • 世界のグルテンフリー製品発売は年間50%ずつ成長
  • スナックフードは新規のGF製品発売で優勢
  • 製品発売:マーケッターのタイプ別
  • 主要チェーンはプライベートブランドのGF製品を発売
  • 製品発売:マーケッターのアプローチ別
  • 製品動向:機能
  • グルテンフリー認証プログラム
  • グルテンフリーの利便性
  • 革新、ほか

第7章 消費者の意見・態度

  • 要点
  • 調査手法
  • カナダ人のグルテン製品との関わり
  • グルテンフリー消費者
  • グルテンフリー食品の購入理由
  • グルテンフリー購買客はスーパーマーケットチェーン店&Walmartに押し寄せる
  • パン、スナック食品は最も購入されるGF
  • グルテンフリーでの生活における問題、ほか
目次
Product Code: 7330686

Abstract

Gluten-Free Foods in Canada

The surge in celebrity endorsements of a gluten-free lifestyle, combined with growing awareness of celiac disease and gluten intolerance, has driven the Canadian gluten-free (GF) market to over $450 million in 2012, with the market managing an impressive compound annual growth rate (CAGR) of 26.6% between 2008 and 2012.

Notably, a higher percentage of gluten-free product users in Canada, compared to their counterparts in the U.S., report purchasing gluten-free foods or beverages because someone in their households has celiac disease or a gluten or wheat allergy or intolerance.

Gluten-Free Foods in Canada contains comprehensive data on the Canadian market for gluten-free foods and beverages, including historical (2008-2012) and forecasted (2013-2017) retail sales data. The report discusses key trends affecting the marketplace and driving growth, along with the complexities of consumer demographics and motivations for using gluten-free products. In addition, the report profiles major gluten-free product producers.

Report Methodology

The information in Gluten-Free Foods in Canada is based on primary and secondary research. Primary research entailed in-depth, on-site examinations of retail outlets and interviews with companies, distributors, and retailers to obtain information on new product and packaging trends, marketing programs, distribution methods, and technological breakthroughs. Consumer findings are derived from Packaged Facts' proprietary survey conducted in August 2012 expressly for this report, which provides current data on consumers' purchasing habits, preferences, and perspectives. Secondary research entailed data gathering from relevant sources, including consumer and industry publications, newspapers, government reports, company literature, and corporate annual reports. Sales of packaged products are based on available sales data from publicly traded marketers of gluten-free products, estimates reported in the trade and consumer press, industry experts, and participating gluten-free manufacturers and retail outlets.

What You'll Get in This Report

Gluten-Free Foods in Canada pinpoints ways current and prospective players can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Gluten-Free Foods in Canada offers. Plus, you'll benefit from easy-to-read and practical charts, tables, and graphs.

How You'll Benefit from This Report

If your company is already doing business in the gluten-free and beverage market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for gluten-free foods and beverages in Canada, as well as projected markets and trends through 2017.

This report will help:

  • Marketing managers identify market opportunities and develop targeted promotion plans for gluten-free foods and beverages.
  • Research and development professionals stay on top of competitor initiatives and explore demand for gluten-free foods and beverages.
  • Advertising agencies working with clients in the banking and retail industries understand the product buyer to develop messages and images that compel consumers to buy gluten-free products.
  • Business development executives understand the dynamics of the market and identify possible partnerships.
  • Information and research center librarians provide market researchers, brand and product managers, and other colleagues with the vital information they need to do their jobs more effectively.

Table of Contents

Chapter 1 Executive Summary

  • Scope & Methodology
  • Definition of Gluten-Free & the Gluten-Free Market
  • Methodology
  • The Market
  • The $460 Million Canadian Gluten-Free Market Will Nearly Double by 2017
    • Figure 1-1 Canada Retail Sales of Gluten-Free Foods, 2008-2017 (in million dollars)
  • Snack Foods the Largest Selling Gluten-Free Food Category
    • Figure 1-2 Canada Retail Sales of Gluten-Free Foods: Product Category Shares,2012 (in percent)
  • Factors Affecting the Gluten-Free Foods Market in Canada
    • Table 1-1 Reasons Canadians Buy Gluten-Free Foods (in percent)
  • Food Prices in Canada
  • The Marketers
  • Leadership Among Gluten-Free Specialty Companies Consolidating
    • Table 1-2 Leading Specialty/Health/Natural Food Marketers of Gluten-Free Foods in Canada by Product Segment, 2012
  • Consumer Awareness of Key Gluten-Free Companies in Canada
  • The Marketplace
  • Gluten-Free Shopping Greatest in Grocery Chains & Walmart
    • Table 1-3 Top Five Types of Stores Where Canadians Purchase Gluten-Free Foods (in percent)
  • Regional Popularity of Store Chains
  • Non-Grocery Chain Gluten-Free Businesses
    • Figure 1-3 Regional Distribution of Gluten-Free Related Businesses in Relation to Gluten-Free Shoppers (in percent)
  • Ensuring Gluten-Free Standards & Claims in Food Products
  • The Consumer
  • Breads and Snack Foods Are Top GF Purchases
  • Canadians Find GF Quality and Range Increased, but Cost a Deterrent
  • Emotions & Coping Strategies of Canadians Living Gluten-Free
  • Medical Professionals Least Useful as Sources for Gluten-Free Information
  • Difficulties in Living with Gluten-Free
  • Significant Differences in the Ways Men & Women Cope with GF Diets
    • Table 1-4 Emotions Frequently Experienced when Following a Gluten-Free Diet (in percent)

Chapter 2 Defining "Gluten-Free"

  • Key Points
  • What Is Gluten?
  • Celiac Disease an Abnormal Immune Reaction to Gluten
    • Figure 2-1 How Gluten Ingestion Damages the Small Intestine of a Celiac Patient
  • Symptoms Can Be Severe ... or Silent
    • Table 2-1 Selected Symptoms and Consequences of Untreated Celiac Disease
  • Producing Gluten-Free Foods Acceptable to Consumers Isn't Easy
  • Canada Ahead of the U.S. in Terms of Gluten-free Labeling Regulations
  • There May Be Gluten in Gluten-Free Cereal
    • Table 2-2 Cereal Species and Storage Proteins Avoided on Gluten-Free Diets
  • Gluten May Lurk in Licorice, Lip Balm, Lickable Labels
  • Two-Thirds of Canadian Celiacs Are Undiagnosed
  • A Growing Incidence of Celiac Disease in Canada
  • Gluten Sensitivity: An Accepted Condition but Prevalence Unclear
  • Food Allergies Affect 2.8 Million Canadians
  • Packaged Facts' Definition of Gluten-Free Foods and Beverages

Chapter 3 The Market

  • Key Points
  • Definition and Methodology
  • The Canadian Gluten-Free Market Hit $460 Million in 2012
    • Table 3-1 Canada Retail Sales of Gluten-Free Foods and Beverages,2008-2012 (in millions of dollars)
  • Snack Foods the Largest Selling Gluten-Free Food Category
    • Figure 3-1 Canada Retail Sales of Gluten-Free Foods and Beverages:
  • Product Category Shares, 2012 (in percent)
  • Canadian Consumers Looking for a Variety of GF Alternatives
    • Figure 3-2 Canadian Google Searches by Gluten-Free Product Category (in average monthly searches)
  • Factors Affecting the Gluten-Free Market in Canada
  • Canadians Buying GF Products for Range of Reasons
    • Table 3-2 Reasons Canadians Buy Gluten-Free Foods (in percent)
  • U.S. Is the Largest Market of Most Major Canadian GF Companies
  • Food Prices Rising in Canada
    • Figure 3-3 Consumer Price Index for Canadian Foods, 20018-2013 (index)
  • Gluten-Free to Non-Gluten-Free Product Cost Comparison
    • Table 3-3 Price Comparisons of Gluten-Free and Non-Gluten-Free Foods, 2013 (in $/100 g & percent)
  • Canadian Gluten-Free Market Forecast
    • Table 3-4 Projected Canada Retail Sales of Gluten-Free Foods and Beverages, 2013-2017 (in millions of dollars)

Chapter 4 Marketers and Marketing

  • Key Points
  • Methodology: How Packaged Facts Classifies Marketers
  • The Four Marketer Types
  • The Three Basic Marketer Approaches
  • Consumer Awareness of Key Gluten-Free Companies in Canada
    • Figure 4-1 Canadian Google Searches for Gluten-Free Companies (in average monthly searches)
  • Leadership Among Gluten-Free Specialty Companies Consolidating
    • Table 4-1 Leading Specialty/Health/Natural Food Marketers of Gluten-Free Foods in Canada by Product Segment, 2012
  • Selected Competitor Profiles
  • Bob's Red Mill Natural Foods (Milwaukie, OR)
  • Leadership Categories
  • Philosophy, Innovations, and Initiatives
  • Boulder Brands, Inc. (Paramus, NJ/Boulder, CO)
  • Leadership Categories
  • Philosophy, Innovations, and Initiatives
  • Brasseurs Sans Gluten (Montréal, QC)
  • Leadership Categories
  • Philosophy, Innovations, and Initiatives
  • Duinkerken Foods Inc. (Charlottetown, PEI)
  • Leadership Categories
  • Philosophy, Innovations, and Initiatives
  • El Peto (Cambridge, ON)
  • Leadership Categories
  • Philosophy, Innovations, and Initiatives
  • Food Directions Inc. (Scarborough, ON)
  • Leadership Categories
  • Philosophy, Innovations, and Initiatives
  • Kinnikinnick (Edmonton, AB)
  • Leadership Categories
  • Philosophy, Innovations, and Initiatives
  • Nature's Path Organic Foods (Richmond, BC)
  • Leadership Categories
  • Philosophy, Innovations, and Initiatives
  • Small Planet Foods (Minneapolis, MN)
  • Leadership Categories
  • Philosophy, Innovations, and Initiatives

Chapter 5 The Retail Marketplace

  • Key Points
  • Gluten-Free in Grocery Chains
  • The Rise of Walmart for Gluten-Free
    • Table 5-1 Shopping Location Preferences for Gluten-Free vs. Non-Gluten-Free Shoppers
  • Gluten-Free Programs in Retail Outlets
    • Table 5-2 Retail Grocery Chains with Gluten-Free Programs & Services
  • Regional Popularity of Store Chains
  • Non-Grocery Chain Gluten-Free Businesses
  • Regional Distribution of Specialty Gluten-Free Establishments
    • Figure 5-1 Regional Distribution of GF Related Businesses to GF Shoppers(in percent)
  • Gluten-Free in Drug Stores & Online
  • Gluten Free One of the Hottest Restaurant Trends in Canada
  • Ensuring Gluten-Free Standards & Claims in Food Products
    • Table 5-3 Canadian Gluten-Related Food Recalls, 2008-2012(in number of recalls)

Chapter 6 Product Trends & Opportunities

  • Key Points
  • Product Trends: Introductions
  • Note on Product Introduction Analysis
  • Global GF Product Introductions Growing by 50% a Year
  • Snack Foods Dominate New GF Product Introductions
  • Figure 6-1 Canada Gluten-Free Food Product Introductions by Category, 2012-2013 (in percent)
  • Product Introductions by Marketer Type
    • Figure 6-2
  • Canada Gluten-Free Food Product Introductions by Marketer Type, 2012-2013 (in percent)
  • GF-Only Marketers Account for Majority of Baked Goods Introductions
    • Table 6-1 Leaders in Gluten-Free Product Introductions by Selected Categories and Type of Marketer, 2012-2013 (Number of Individual Products)
  • Major Chains Producing Private Label GF Lines
    • Table 6-2 Gluten-Free Private Label Products Available in Canada
  • Tim Hortons Tentatively Tests Gluten-Free
  • Product Introductions by Marketer Approach
  • Strong New Product Rates from Accommodating & Committed Marketers
    • Table 6-3 Canada Leaders in Gluten-Free Product Introductions by Marketer Approach: Selected Categories, 2012-2013 (Number of Individual Products)
  • Accommodating Marketers Introducing Less Products in Canada than the U.S.
    • Figure 6-3 Canada Gluten-Free Product Introductions by Marketer Approach, 2012-2013 (in percent)
  • Product Trends: Features
  • Note on Product Trend Analysis
  • Gluten-Free Certification Programs
    • Table 6-4 North American Gluten-Free Certification Programs
  • Gluten-Free Convenience
    • Table 6-5 Selected New Gluten-Free Products in Canadian Market:Convenience Foods
  • The Perception and Reality of the Healthiness of Gluten-Free Foods
  • Blast from the Past: Ancient Grains Deliver Flavor, Variety, Nutrition
    • Table 6-6 Selected New Gluten-Free Products in Canadian Market: AncienGrains
  • Flavors Even a Foodie Could Love
    • Table 6-7 Selected New Gluten-Free Products in Canadian Market: Flavor
  • Innovations

Chapter 7 Consumer Opinions & Behavior

  • Key Points
  • Methodology
  • Canadians' Relationship with Grain Products
    • Table 7-1 Canada Food Guide Recommended Grain Servings per Day (in number of servings)
    • Figure 7-1 Canadian Population Below Recommended Minimum Number of Servings of Grain Products by Age Group (in percent)
  • The Gluten-Free Consumer
    • Figure 7-2 Demographics of Canadian Gluten-Free Food Product Purchasers (in percent)
  • Reasons for Buying Gluten-Free Foods
    • Figure 7-3 Reasons for Buying Gluten-Free Food, Canada vs. U.S. (in percent)
  • GF Shoppers Flock to Supermarket Chains & Walmart
    • Figure 7-4 Types of Stores Where Canadians Purchase Gluten-Free Foods (in percent)
  • Breads and Snack Foods Are Top GF Purchases
    • Table 7-2 Gluten-Free Food Categories in the Packaged Facts August 2012 Survey
    • Figure 7-5 Types of Gluten-Free Foods Being Purchased in Canada (in percent)
  • Canadians Find GF Quality and Range Increased, but Cost a Deterrent
    • Figure 7-6 Taste, Quality & Cost Expectations of Canadians for Gluten-Free Foods (in percent)
  • Emotions & Coping Strategies of Canadians Living Gluten-Free
  • Medical Professionals Least Useful as Sources for Gluten-Free Information
    • Figure 7-7 Usefulness of Information Received About a Gluten-Free Diet (in percent)
  • Difficulties in Living with Gluten-Free
    • Figure 7-8 Difficulties Experienced Often/Very Often When Living Gluten-Free (in percent)
  • Significant Differences in the Ways Men & Women Cope with GF Diets
    • Table 7-3 Emotions Frequently Experienced when Following a Gluten-Free Diet (in percent)
    • Table 7-4 Adaptive Strategies Often Used to Enhance Ability to Follow a Gluten-Free Diet (in percent)
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