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市場調査レポート

米国におけるフードサービス情勢:リミテッドサービスのレストランチェーン

Foodservice Landscape in the U.S.: Chain Limited-Service Restaurants

発行 Packaged Facts 商品コード 279572
出版日 ページ情報 英文 244 Pages
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米国におけるフードサービス情勢:リミテッドサービスのレストランチェーン Foodservice Landscape in the U.S.: Chain Limited-Service Restaurants
出版日: 2013年09月13日 ページ情報: 英文 244 Pages
概要

マクロ経済促進因子の漸進的改善、明るい消費者展望、オペレーターの積極的なメニュー革新およびLTO実験に促進され、クイックサービス(ファストカジュアル含む)およびスナック&ビバレッジレストランの売り上げは安定した成長に向かっています。しかし消費者の間では、価格敏感性がトップオブマインドであり、リミテッドサービスレストラン(LSR)利用者の68%が、ファストフードレストランへ行くかを決めるのに低価格が影響すると答え、24%が「最も重要」と挙げています。

当レポートでは、フードサービス産業について調査し、極めて競争の激しい環境を形成する産業および消費者の動向について、クイックサービス、ファストカジュアル、およびスナック&飲料レストランセグメントを中心に分析しており、各セグメントの主要ブランド分析を交え、概略下記の構成でお届けいたします。

第1章 エグゼクティブサマリー

第2章 ストマックレストラン売上シェアの分析

  • 市場規模・予測
  • 同店舗の売上動向:ブランド・レストランセグメント別
  • 消費者のリミテッドサービスレストラン支出動向

第3章 リミテッドサービスレストランのマクロ経済分析

  • 全体像
  • 雇用動向がリミテッドサービスレストランに及ぼす影響
  • 食品価格の展望

第4章 リミテッドサービスレストラン産業のゲストトラフィック動向

  • クイックサービスレストランのゲストトラフィック量

第5章 リミテッドサービスレストランのメニュー動向

  • サマリー分析
  • LTOが提供するインダルジェントメニューサービスの機会
  • 「ミニ」への傾向は依然として大きい
  • バーガーに使用される健康的なタンパク質
  • チキンサンドイッチが最も人気だが、豚肉も勢いを増す
  • 調子方法はプレミアム市場への移行を示唆
  • BFY飲料の成長

第6章 リミテッドサービスレストランのヘルス&ウェルネス動向

  • ヘルス&ウェルネスの動向がレストランメニューに及ぼす影響
  • フードフィット消費者vs.非フードフィット消費者
  • フードフィットメンバーはファストカジュアルレストラン利用におけるインデックスを上回る

第7章 リミテッドサービスレストランの技術動向

  • 技術に精通した消費者はレストランに同等を求める
  • ソーシャルメディアを経由したレストラン利用者への接続

第8章 ファストフードレストラン利用決定の影響因子

  • ファストフードの決定影響因子

第9章 スナック&飲料レストランブランド分析

  • サーティーワンアイスクリーム(Baskin-Robbins)
    • 競争力の差別化:フレーバーの多様化と革新
    • 成長戦略:ビジネスの基本に戻る
    • メニューの動向
    • 消費者食品ライフスタイルセグメント分析
    • 売上実績・展望
  • Dunkin' Donuts
  • Jamba Juice
  • Starbucks

第10章 クイックサービスレストランブランド分析

  • Burger King
    • 競争力の差別化:調理方法
    • 成長戦略:リフランチャイズ、イメージ、メニュー、およびマーケティング
    • メニューの動向:みんなに受け入れられるものを提供する
    • 消費者食品ライフスタイルセグメント分析
    • ゲストトラフィック分析
    • 売上実績・展望
  • Chick-fil-A
  • KFC
  • McDonald's
  • Pizza Hut
  • Sonic
  • Wendy's

第11章 ファストカジュアルレストランブランド分析

  • Chipotle Mexican Grill
    • 競争力の差別化:食文化
    • 成長戦略:ブランド拡張
    • 消費者食品ライフスタイルセグメント分析
    • 売上実績:成長は先細り、しかし依然として強い
  • Qdoba

第12章 リミテッドサービスカフェ/ビュッフェブランド分析

  • Old Country Buffet
    • 競争力の差別化:多様性
    • 成長戦略:勝つための戦略
    • メニュー動向
    • 消費者食品ライフスタイルセグメント分析
    • ゲストトラフィック分析
    • 売上実績:成功の糸口

付録

目次
Product Code: LA5083681

Abstract

Driven by incremental improvement in macroeconomic drivers, a brighter consumer outlook, aggressive operator menu innovation and LTO experimentation, quick-service (including fast casual) and snack and beverage restaurant sales are on track for moderate growth. But among consumers, price sensitivity is still top of mind: 68% of limited-service restaurant (LSR) users say low price would influence their decision to go to a fast food restaurant and 24% citing it as "most important." Operators, also constrained by highly competitive grocery aisle pricing, will have limited pricing power even while they will continue to face guest traffic challenges into 2014. In an environment in which stealing share remains the key to growth, menu innovation and keeping up with broader consumer trends remains essential.

Foodservice Landscape in the U.S.: Chain Limited-Service Restaurants analyses the industry and consumer trends shaping this highly competitive environment, focusing on the quick-service, fast casual, and snack and beverage restaurant segments.

Key content includes:

  • Studying the degree to which 26 different factors influence consumers' decisions to go to a "fast food restaurant"" and which are the most important factors in that decision, with accompanying demographic analysis and industry responses/examples.
  • Guest traffic analysis for quick-service restaurants and snack and beverage restaurants, with daypart and chain vs. independent share, including 2008-2013 QSR guest traffic trending for the segment's key consumer groups, and a strong focus on HH income trending by restaurant brand, including leading LSR beef/burger, chicken, pizza, and fast casual chains.
  • Limited-service restaurant menu trending, focusing on menu item penetration by restaurant segment, including depth of menu items, limited-timed offers, mini-size menu items, top proteins, preparation methods, and beverages.
  • Health and wellness trending, including calorie count trends and impact; healthy menu claim trends; clean food trends; kids' menu health; and healthful restaurant concepts to watch. We also present analysis of two consumer groups with divergent views regarding the importance of nutritional value, regular exercise, healthy diet and weight management. We gauge their restaurant, health and diet preferences, and the relationship to their restaurant brand choices.
  • How technology trends are shaping the limited-service restaurant industry, with a focus on increasingly mobile consumers and emerging mobile payment technologies.
  • Studying the impact of macro-economic drivers on limited-service restaurant industry growth, including an economic forecast through 2014, with supporting macroeconomic analysis; the effect of HH income and employment trends on limited-service restaurants; and the effect of consumer and commodity price trends on limited-service restaurants; with price trends and forecasts.
  • A market size and forecast through 2015 for full-service restaurants, limited-service restaurants, cafeteria/buffets and snack/beverage establishments; same-store sales analysis of major brands by limited-service segment; and consumer restaurant spend trending, by segment.

The report also provides analysis of leading restaurant brands operating in four limited-service restaurant segments: snack and beverage, quick service, fast casual and cafeteria/buffet. For each brand, we assess competitive differentiation; growth strategy; menu development and trending; consumer food lifestyle consumer segmentation analysis; guest traffic trending, by demographic; and sales performance and outlook. Brands analyzed, by segment, include:

  • Baskin-Robbins, Dunkin' Donuts, Jamba Juice, Starbucks
  • Burger King, Chick-fil-A, KFC, McDonald's, Pizza Hut, Sonic, Wendy's
  • Chipotle Mexican Grill and Qdoba
  • Old Country Buffet

Table of Contents

Chapter 1: Executive Summary

Report Scope

  • Share of stomach: limited-service restaurant sales analysis
  • Limited-service restaurant macroeconomic analysis
  • Limited-service restaurant industry guest traffic trends
  • Limited-service restaurant menu trends
  • Limited-service restaurant health & wellness trends
  • Limited-service restaurant technology trends
  • Factors influencing the decision to go to a fast food restaurant
  • Leading snack and beverage restaurant chains
  • Leading quick-service restaurant chains
  • Leading fast casual restaurant chains
  • Leading limited-service cafeteria/buffet restaurant chains

Chapter 2: Share of Stomach Restaurant Sales Analysis

  • Summary analysis

Market size and forecast

  • Graph 2-1: Restaurant Sales, 2007-2015
    • Graph 2-2: Restaurant Performance Index, 2007-2015
  • Restaurant Performance Index trending positive
    • Graph 2-3: Restaurant Performance Index, 2007-2013
  • Same-store sales and guest traffic trends
    • Graph 2-4: Restaurant Industry Same-Store Sales and Customer Traffic Trends, 2007-2013
  • Guest traffic trends
    • The National Restaurant Association's take
    • NPD Group's CREST point of view
    • Table 2-1: Restaurant Industry Guest Traffic Share and Guest Traffic Growth, by Restaurant Segment,2011-2013
  • Unit growth

Same-store sales trends, by brand and restaurant segment

  • Reading the graphs
  • Snack and beverage restaurant performance & outlook
    • Graph 2-5: Snack & Beverage Restaurant Annual Same-Store Sales Index: 2007-2012, 2007-2009 & 2010-2012
  • QSR performance & outlook
    • Beef/burger
    • Graph 2-6: Quick-Service Burger Restaurant Annual Same-Store Sales Index: 2007-2012, 2007-2009 & 2010-2012
    • Chicken and Mexican
    • Graph 2-7: Quick-Service Chicken & Mexican Restaurant Annual Same-Store Sales Index: 2007-2012,
  • 2007-2009 & 2010-2012
    • Pizza
    • Graph 2-8: Quick-Service Pizza Restaurant Annual Same-Store Sales Index: 2007-2012, 2007-2009 &
  • 2010-2012
  • Fast casual performance & outlook
    • Graph 2-9: Fast Casual Restaurant Annual Same-Store Sales Index: 2007-2012, 2007-2009 & 2010-2012

Consumer limited-service restaurant spending trends

  • Food at home versus food away from home
    • Food at home spending accelerates
    • Table 2-2: HH Income & Expenditures, Food, Food at Home, Food Away from Home: 2007-2011 Growth
    • Table 2-3: HH Income & Expenditures, Food, Food at Home, Food Away from Home: 2007-2011 Share
  • Consumer restaurant spending trends
    • Limited-service share of spend increases
    • Table 2-4: Consumer Expenditures on Limited-Service and Full-Service Meals and Drinks: 2007-2011 Growth
    • Table 2-5: Consumer Expenditures on Limited-Service and Full-Service Meals and Drinks: 2007-2011 Share
  • Limited-service restaurant spending trends
    • Table 2-6: Consumer Expenditures on Limited-Service Meals, Non-Alcoholic Drinks & Alcoholic Drinks: 2007-2011 Growth
    • Table 2-7: Consumer Expenditures on Limited-Service Meals, Non-Alcoholic Drinks & Alcoholic Drinks: 2007-2011 Share
  • Limited-service restaurant spending trends, by HH Income
    • "Trading down" of consumer household incomes influences LSR spend
    • Graph 2-10: Household Number/Share & Household Limited-Service Restaurant Spend/Share,by HH Income: 2007 v. 2011
    • Table 2-8: Number of Households & Household Limited-Service Restaurant Spending,by HH Income: 2007 v. 2011
  • Limited-service restaurant spending trends: day part analysis
    • Table 2-10: Consumer Expenditures on Limited-Service Meals and Non-Alcoholic Drinks,by Daypart: 2007-2011 Growth
    • Table 2-11: Consumer Expenditures on Limited-Service Meals and Non-Alcoholic Drinks,by Daypart: 2007-2011 Share
  • Breakfast spend trending by HH income
    • Graph 2-11: Household Number/Share & Household Limited-Service Restaurant Breakfast Spend/Share,by HH Income: 2007 v. 2011
    • Table 2-12: Number of Households & Household Limited-Service Restaurant Breakfast Spending,by HH Income: 2007 v. 2011
    • Lunch spend trending by HH income
    • Graph 2-12: Household Number/Share & Household Limited-Service Restaurant Lunch Spend/Share,by HH Income: 2007 v. 2011
    • Table 2-13: Number of Households & Household Limited-Service Restaurant Lunch Spending,by HH Income: 2007 v. 2011
  • Dinner spend trending by HH income
    • Graph 2-13: Household Number/Share & Household Limited-Service Restaurant Dinner Spend/Share,by HH Income: 2007 v. 2011
    • Table 2-14: Number of Households & Household Limited-Service Restaurant Dinner Spending,by HH Income: 2007 v. 2011
  • Snack spend trending by HH income
    • Graph 2-14: Household Number/Share & Household Limited-Service Restaurant Snack Spend/Share,by HH Income: 2007 v. 2011
    • Table 2-15: Number of Households & Household Limited-Service Restaurant Snack Spending,by HH Income: 2007 v. 2011

Chapter 3: Limited-Service Restaurant Macroeconomic Analysis

  • Summary analysis

The Big Picture: Moderate economic growth

  • Continued gradual rates of improvement expected
    • Graph 3-1: Unemployment, GDP & Inflation Forecast, 2013-2015
  • Supported by consumer confidence and employment gains
    • Graph 3-2: Monthly Unemployment Rate & Consumer Confidence, 2007-2013
  • Supported by wealth and debt trends
  • Household wealth continues to rebound
    • Wealth bedrocks follow two different paths
    • Stock market doubles in value
    • Home prices remain depressed but gains noted
    • Graph 3-3: Wealth Effect: Wilshire 5000 and Case-Shiller Index: 2007-2013
    • And households see almost 40% gain in real estate value
    • Graph 3-4: Wealth Effect: Household Net Worth and Mortgage Equity: 2007-2013
  • Improving consumer debt picture: total consumer debt down by 12%
    • Graph 3-5: Consumer Debt Balance and Its Composition: Q2 2006- Q2 2013
    • Skyrocketing student loan debt; lower credit card and mortgage debt
    • Table 3-1: Consumer Debt Balance, by Type: Amounts, Share & Year Year-Over-Year Comparisons:Q2 2007- Q2 2013
  • How to play continuing economic improvement
    • Addressing Millenials challenges
  • Influence of HH income trends on limited-service restaurants
  • Economic recovery bypasses lower-income restaurant consumer
  • $150K+ income household growth explodes
  • Middle class shrinks and low-income group rises
    • Table 3-2: 2009 vs. 2013 HH Income Segment Comparison, by Number of Households &
  • Percentage Change
  • Additional context
    • Graph 3-6: HH Income Trends, by Income Segment: Number of Households & Percentage Share:July 2006 - July 2013

Influence of employment trends on limited-service restaurants

  • Rise in the unemployment rate results in lower restaurant engagement
  • Too many part-time jobs, not enough full-time jobs
    • Reliance on restaurant extreme affordability
    • Graph 3-7: Full-Time, Part-Time & Total Employment: January 2007 - July 2013
    • Table 3-3: Full-Time, Part-Time & Total Employment: Number, Share & Year Year-Over-Year Comparisons: July 2007- July 2013
  • Demographic trouble spots persist
    • Trouble areas & restaurant industry ramifications
    • Table 3-4: National Employment Rate, by Demographic, w/ Year Year-Over-Year Comparisons: July 2007- July 2013

Food price outlook

  • Ask McDonald's: Food at home index keeps menu pricing in check
    • Graph 3-8: Food at Home vs. Food away from Home Price Trends, 2007-2013
    • Food at home prices grow at meager rate
    • Graph 3-9: Food at Home & Alcoholic Beverages at Home, 2007-2013
    • Limited-service restaurant price increases track overall inflation rate
    • Graph 3-10: Food & Alcoholic Beverages Away from Home, Full-Service & Limited-Service Meals/Snacks Price Trends, 2007-2013
  • Wholesale food and beverage price trends
    • Where we've been
    • Table 3-5: Producer Price Index, by Food and Beverage Type, w/ Year-Over-Year Comparisons: 2007-2013
    • Where we're going
    • Table 3-6: Livestock, Dairy, and Poultry Price Outlook: 2012-2014

Chapter 4: Limited-Service Restaurant Industry Guest Traffic Trends

  • Summary analysis
  • Guest traffic volume and share analysis

Quick-service restaurant guest traffic volume

  • Daypart and chain/independent status
    • Graph 4-1: Quick-Service Restaurant Guest Traffic Share, by Daypart and Chain/Independent Status: 2013
  • Key demographics
    • Table 4-1: Quick-Service Restaurant Guest Traffic Volume Comparisons, by Demographic: 2013
  • Guest traffic volume: daypart and chain/independent status, by demographic
    • Table 4-2: Quick-Service Restaurant Guest Traffic Volume Comparisons by Daypart and Chain Status,by Demographic: 2013
  • Key demographic guest visit drivers: detailed analysis
    • Guest traffic frequency in decline
    • Table 4-3: Limited-Service Restaurant Monthly & High-Frequency Use by LSR Segment: 2008-2013
  • 18-24s: more economically pressed, but visits are up
    • Table 4-4: 2013 Monthly & High-Frequency Use by LSR Segment among 18-24s, w/ 2008-2013 Usage Share Change
  • Blacks: visits are up, but trading up a looming issue?
    • Table 4-5: 2013 Monthly & High-Frequency Use by LSR Segment among Blacks, w/ 2008-201 Usage Share Change
  • After post-recession growth, Hispanic traffic trends suggest trouble afoot
    • Table 4-6: 2013 Monthly & High-Frequency Use by LSR Segment among Hispanics, w/ 2008-2013
    • Usage Share Change
    • Table 4-7: 2013 Monthly & High-Frequency Use by LSR Segment among <$50K HH Income Consumers,w/ 2008-2013 Usage Share Change
    • Table 4-8: 2013 Monthly & High-Frequency Use by LSR Segment among <$50K HH Income Consumersw/Kids, w/ 2008-2013 Usage Share Change
  • Brand analysis: usage share by HH income
    • LSR beef/burger chains a mixed bag
    • Table 4-9: 2013 Limited-Service Beef/Burger Chain Usage Share by HH Income & Percentage Usage,by Restaurant Brand
    • Chick-fil-A draws a different consumer than other LSR chicken chains?
    • Table 4-10: 2013 Limited-Service Beef/Burger Chain Usage Share by HH Income & Percentage Usage,by Restaurant Brand
    • Lower- and middle-income consumers important to pizza chains
    • Table 4-11: 2013 Limited-Service Pizza Chain Usage Share by HH Income & Percentage Usage,by Restaurant Brand
    • Fast causal chains continue to be buoyed by higher-income patrons
    • Table 4-12: 2013 Fast Casual Chain Usage Share by HH Income & Percentage Usage, by Restaurant Brand
  • Snack and beverage guest traffic volume
    • Daypart and chain/independent status
    • Graph 4-2: Snack and Beverage Guest Traffic Share, by Daypart and Chain/Independent Status: 2013

Chapter 5: Limited-Service Restaurant Menu Trends

  • Summary analysis
    • Menu depth and variety: Reaching the breaking point?
    • Menu expansion at full throttle
    • Challenge-and Catch-22
    • Change in the wind
    • Table 5-1: Top QSR Burger Restaurants: Number of Items on the Menu, by Restaurant Brand: 2008-2012
  • LTOs provide opportunity for indulgent menu offerings
    • Regulatory exclusion a driver?
    • Graph 5-1: Quick-Service Restaurant Limited-Time Offer Menu Items: 2008-2012 Growth Trends
  • Going "mini" is still big
    • Table 5-2: Mini on the QSR Menu: 2010 versus 2012
  • Healthier proteins used in burgers
    • Table 5-3: Quick-Service Restaurant Burger Protein Penetration: 2010 versus 2012
  • Chicken sandwiches most popular, but pork is gaining traction
    • Table 5-4: Quick-Service Restaurant Sandwich Protein Penetration: 2010 versus 2012
  • Preparation methods suggest transition to premium space
    • Table 5-5: Quick-Service Restaurant Preparation Method Penetration: 2010 versus 2012
  • Growth in BFY beverages
    • Table 5-6: Quick-Service Restaurant Nonalcoholic Beverage Penetration: 2010 versus 2012

Chapter 6: Limited-Service Restaurant Health & Wellness Trends

  • Summary analysis

Health and wellness trends impact restaurant menus

  • Fast food is called out as contributing to the girth of Americans
    • Will posting calorie counts influence what consumers order?
  • Healthy menu claims
    • The growth of gluten free
    • Table 6-1: Quick-Service Restaurant Healthy Menu Claims: 2010 versus 2012
  • Clean food movement
  • Health on the kids' menu
  • Concepts to watch: Health-focus
  • Energy Kitchen
  • Fresh Griller
  • Muscle Maker Grill
  • sweetgreen
  • Sushi Freak
  • Veggie Grill

Food Fit Consumers versus Non-Food Fit Consumers

  • Food Fit consumers
  • Not Food Fit consumers
    • Table 6-2: Food Fit and Not Food Fit Consumer Groups: Demographic Analysis
  • Food Fit members watch what they eat
    • Table 6-3: Food Fit and Not Food Fit Consumer Groups: Fast Food, Calories, and Nutrition Attitudes

Food Fit members over index in fast casual restaurant usage

  • Table 6-4: Food Fit and Not Food Fit Consumer Groups: Indexed Usage of Snack & Beverage, QSR,Fast Casual, and Limited-Service Family Restaurants
  • Snack and beverage brands align with health or indulgence
    • Table 6-5: Food Fit and Not Food Fit Consumer Groups: Indexed Usage of Baskin Robbins, Dunkin' Donuts,Jamba Juice & Starbucks, by Frequency of Use
  • Wendy's and Chick-fil-A meet the health-indulgent nexus
    • Table 6-6: Food Fit and Not Food Fit Consumer Groups: Indexed Usage of Burger King, Chick-fil-A, KFC,McDonald's, Pizza Hut, Sonic and Wendy's, by Frequency of Use
  • Panera and Chipotle find favor among Food Fit consumers
    • Table 6-7: Food Fit and Not Food Fit Consumer Groups: Indexed Usage of Chipotle Mexican Grill,Panera Bread & Qdoba, by Frequency of Use

Chapter 7: Limited-Service Restaurant Technology Trends

  • Summary analysis

Tech-savvy consumers demand the same from restaurants

  • Self-service kiosks are viable technology
    • Jamba Juice
    • Sheetz
    • Tablet opportunities-the next big thing
    • Stacked
    • McAlister's Deli
  • Mobile scans are useful in reaching the tech consumer
    • Taco Bell
    • The Melt
  • Mobile apps allow for mobile payments and more
    • Dunkin' Donuts
    • Starbucks
    • Pilot Flying J Travel Centers
    • Pizza Hut

Connecting to restaurant users via social media

  • Facebook use by snack & beverage restaurant brand
    • Jamba Juice
    • Starbucks
    • Table 7-1: Facebook Use in Last 30 Days and 16+ Times per Month, by Snack & Beverage Restaurant Brand
  • Facebook use by quick-service restaurant brand
    • Panda Express
    • Wingstop
    • Donatos Pizza
    • Table 7-2: Facebook Use in Last 30 Days and 16+ Times per Month, by Quick-Service Restaurant Brand
  • Facebook use by fast casual restaurant brand
    • Einstein Bros. Bagels
    • Chipotle
    • Table 7-3: Facebook Use in Last 30 Days and 16+ Times per Month, by Fast Casual Restaurant Brand
  • Mobile Segmentation Groups
  • Mobile segmentation by snack & beverage restaurant brand
    • Table 7-4: Mobile Segmentation Groups: Use of Snack & Beverage Restaurants, by Brand
  • Mobile segmentation by quick-service restaurant brand
    • Table 7-5: Mobile Segmentation Groups: Use of Quick-Service Restaurants, by Brand
  • Mobile segmentation by fast casual restaurant brand
    • Table 7-6: Mobile Segmentation Groups: Use of Fast Casual Restaurants, by Brand

Chapter 8: Factors Influencing the Decision to Use Fast Food Restaurants

  • Summary analysis

Fast food decision influencers

  • Price, quality, and convenience wield most influence in restaurant choice
    • Price is paramount
    • Value menu still an anchor
    • Loyalty/rewards programs a factor
    • Quality associations
    • Convenience is king
    • Menu development and marketing
    • Graph 8-1: Fast Food Restaurant Decision Influencers and Most Important Decision Influencers
  • Incentive-driven decision influencers
    • Lower-income groups, women and younger adults important demographics
    • Table 8-1: Fast Food Restaurant Price/Incentive-Driven Decision Influencers, by Demographic
  • Quality-driven decision influencers
    • Coffee and tea
    • Reviews hold sway
    • Table 8-2: Fast Food Restaurant Quality-Driven Decision Influencers, by Demographic
  • Convenience-driven decision influencers
    • Significant drivers among key demographics
    • Table 8-3: Fast Food Restaurant Convenience-Driven Decision Influencers, by Demographic
  • Menu-driven decision influencers
  • Menu expansion meets menu variety
    • Including healthy menu items
    • Table 8-4: Fast Food Restaurant Menu-Driven Decision Influencers, by Demographic
  • Top 5 "most important" decision influencers
    • Table 8-5: Top 5 "Most Important" Fast Food Decision Influencers, by Demographic
  • Second five "most important" decision influencers
    • Table 8-6: Second 5 "Most Important" Fast Food Decision Influencers, by Demographic

Chapter 9: Snack & Beverage Restaurant Brand Analysis

  • Baskin-Robbins
  • Competitive differentiation: Flavor variety and innovation
  • Growth strategy: Getting back to business basics
  • Menu trends
    • Graph 9-1: Baskin-Robbins Entrée, Side, Dessert, Beverage & Appetizer Menu Share
    • Table 9-1: Baskin-Robbins Food and Beverage Menu Share, by Menu Item Type
    • Continuously changing
  • Consumer food lifestyle segmentation analysis
    • Graph 9-2: Baskin-Robbins Usage Frequency Food Segmentation Analysis
    • Guest traffic analysis
    • Graph 9-3: 2013 Guest Traffic Usage Frequency Analysis: Baskin Robbins
  • Sales performance and outlook
    • Sales trends
    • 2012
    • 2013
    • Table 9-2: Baskin Robbins 2008-2012 Same-Store Sales and Systemwide Sales Trends, w/ Quarterly Figures to 2013

Dunkin' Donuts

  • Competitive differentiation
    • Brand loyalty that trumps competition?
    • Thanks to strong value proposition
    • And strong menu innovation
  • Growth strategy: Retail expansion
  • Menu trends: Moving beyond breakfast and beverages
    • Leveraging LTOs
    • Graph 9-4: Dunkin' Donuts Entrée, Side, Dessert, Beverage & Appetizer Menu Share
    • Table 9-3: Dunkin' Donuts Food and Beverage Menu Share, by Menu Item Type
  • Consumer food lifestyle segmentation analysis
    • Graph 9-5: Dunkin' Donuts Usage Frequency Food Segmentation Analysis
  • Guest traffic analysis
    • Graph 9-6: 2011-2013 Guest Traffic Frequency Analysis: Dunkin' Donuts
  • Sales performance and outlook
    • 2012
    • 2013
    • Table 9-4: Dunkin' Donuts 2008-2012 Same-Store Sales and Systemwide Sales Trends, w/ Quarterly Figures to 2013

Jamba Juice

  • Competitive differentiation: A healthy lifestyle brand
    • KonaRed and KonaWellness
  • Growth strategy: Innovation of retail format
  • Menu trends
    • Speeding up the innovation pipeline
    • Menu options just right for kids
    • Table 9-5: Jamba Juice Kids' Menu Items: 2013
    • Squeezing growth from launch of fresh juice platform
    • Graph 9-7: Jamba Juice Entrée, Side, Dessert, Beverage & Appetizer Menu Share
    • Table 9-6: Jamba Juice Food and Beverage Menu Share, by Menu Item Type
  • Consumer food lifestyle segmentation analysis
    • Graph 9-8: Jamba Juice Usage Frequency Food Segmentation Analysis
  • Guest traffic analysis
    • Graph 9-9: 2011-2013 Guest Traffic Frequency Analysis: Jamba Juice
  • Sales performance and outlook
    • Performance outlook
    • Table 9-7: Jamba Juice 2010-2012 Same-Store Sales & Location Trends

Starbucks

  • Competitive differentiation: Store experience
  • Growth strategy: Cross-channel development
    • Menu trends: Turning to tea
    • Menu trends: Addressing the food challenge
    • Graph 9-10: Starbucks Entrée, Side, Dessert, Beverage & Appetizer Menu Share
    • Table 9-8: Starbucks Food and Beverage Menu Share, by Menu Item Type
    • Table 9-9: Starbucks Selected Menu Item Introductions: 2013
    • Menu trends: tending to core beverage platform
  • Consumer food lifestyle segmentation analysis
    • Graph 9-11: Starbucks Usage Frequency Food Segmentation Analysis
  • Guest traffic analysis
    • Graph 9-12: 2011-2013 Guest Traffic Frequency Analysis: Starbucks
  • Sales performance and outlook
    • 2012
    • 2013
    • Outlook
    • Table 9-10: Starbucks 2008-2012 Revenue, Same-Store Sales, Sales Mix, & Location Trends

Chapter 10: Quick-Service Restaurant Brand Analysis

  • Burger King
  • Competitive Differentiation: Preparation method
  • Growth Strategy: refranchise, image, menu, and marketing
  • Menu Trends: Something for everyone
    • Graph 10-1: Burger King Entrée, Side, Dessert, Beverage & Appetizer Menu Share
    • Table 10-1: Burger King Food and Beverage Menu Share, by Menu Item Type
    • Menu development
    • Tweaking price points and enhancing balance pays off
    • Seasonal emphasis
  • Consumer food lifestyle segmentation analysis
    • Graph 10-2: Burger King Usage Frequency Food Segmentation Analysis
  • Guest traffic analysis
    • Graph 10-3: 2011-2013 Guest Traffic Frequency Analysis: Burger King
  • Sales performance and outlook
    • Table 10-2: Burger King Sales Performance: 2010-13

Chick-fil-A

  • Competitive differentiation: Cow campaign and closed on Sunday
  • Religious affiliation
    • What's all the fuss about?
    • Sales growth leadership
    • Usage share by political affiliation remains steady
    • Graph 10-4: Chick-fil-A Usage Share, by Political Affiliation: 2011 versus 2013
    • Graph 10-3: 2011-2013 Chick-fil-A Usage Penetration, by Political Affiliation: 2009-2013
  • Growth strategy: Celebrating retail expansion
  • Menu trends: Leveraging health
    • Graph 10-5: Chick-fil-A Entrée, Side, Dessert, Beverage & Appetizer Menu Share
    • Table 10-4: Chick-fil-A Food and Beverage Menu Share, by Menu Item Type
  • Consumer food lifestyle segmentation analysis
    • Graph 10-6: Chick-fil-A Usage Frequency Food Segmentation Analysis
  • Guest traffic analysis
    • Broader trends positive
    • Higher-frequency usage trends a trouble spot
    • Graph 10-7: 2011-2013 Guest Traffic Frequency Analysis: Chick-fil-A
  • Sales performance

KFC

  • Competitive differentiation: Family-style
    • Table 10-5: KFC Selected Bucket/Feast/Bites Menu Item Introductions: 2013
  • Growth strategy: Expanding demographic reach
  • Menu trends: Beyond the bucket
    • Graph 10-8: KFC Entrée, Side, Dessert, Beverage & Appetizer Menu Share
    • Table 10-6: KFC Food and Beverage Menu Share, by Menu Item Type
  • Distribution trends: catering up to bat
  • Consumer food lifestyle segmentation analysis
    • Graph 10-9: KFC Usage Frequency Food Segmentation Analysis
  • Guest traffic analysis: trending negative
    • Graph 10-10: 2011-2013 Guest Traffic Frequency Analysis: KFC
  • Sales performance: menu innovation may be reversing downward trend

McDonald's

  • Competitive differentiation: First mover advantage
  • Growth strategy: Modernize the menu and consumer experience
  • Menu trends: Expanding the beverage menu
    • Graph 10-11: McDonald's Entrée, Side, Dessert, Beverage & Appetizer Menu Share
    • Table 10-7: McDonald's Food and Beverage Menu Share, by Menu Item Type
  • Menu trends: beef, chicken, Dollar Menu, salads
  • Consumer food lifestyle segmentation analysis
    • Graph 10-12: McDonald's Usage Frequency Food Segmentation Analysis
  • Guest traffic analysis
    • Graph 10-13: 2011-2013 Guest Traffic Frequency Analysis: McDonald's
  • Sales performance and outlook
    • Table 10-8: McDonald's Global Company-Operated & Franchise Restaurant Count, Sales & Revenue:2008-2013
    • Table 10-9: McDonald's U.S. Company-Operated & Franchise Restaurant Count, Sales & Revenue:2010-2012

Pizza Hut

  • Competitive differentiation: Social interaction via digital media
  • Growth strategy: Innovation and value
    • Table 10-10: Pizza Hut Selected Bucket/Feast/Bites Menu Item Introductions: 2013
  • Menu trends
    • Graph 10-14: Pizza Hut Entrée, Side, Dessert, Beverage & Appetizer Menu Share
    • Table 10-11: Pizza Hut Food and Beverage Menu Share, by Menu Item Type
    • Wings, wings, wings
  • Consumer food lifestyle segmentation analysis
    • Graph 10-15: Pizza Hut Usage Frequency Food Segmentation Analysis
  • Guest traffic analysis
    • Graph 10-16: 2011-2013 Guest Traffic Frequency Analysis: Pizza Hut
  • Sales performance
  • 2013 more difficult
    • Table 10-12: NPC International, Inc. Revenue, Comparable Store Sales and Sales by Occasion: 2010-2012

Sonic

  • Competitive differentiation: Beverage destination
  • Growth strategy: Strengthen marketing efforts
  • Menu trends: Deliver unique menu items and flavor profiles
    • 1 million drink combinations
    • Graph 10-17: Sonic Entrée, Side, Dessert, Beverage & Appetizer Menu Share
    • Table 10-13: Sonic Food and Beverage Menu Share, by Menu Item Type
    • Product innovation across dayparts
    • Testing, testing
    • A bit of healthfulness
  • Consumer food lifestyle segmentation analysis
    • Graph 10-18: Sonic Usage Frequency Food Segmentation Analysis
  • Guest traffic analysis
    • Graph 10-19: 2011-2013 Guest Traffic Frequency Analysis: Sonic
  • Sales performance
    • 2013 growth tapering?
    • Graph 10-14: Sonic Sales, Same-Store Sales and Location Growth Trends: 2010-2012

Wendy's

  • Competitive differentiation: Premium QSR
    • Table 10-15: Wendy's "Right Size, Right Price" Value Menu: 2013
  • Growth strategy: Brand revitalization
  • Menu trends: Unique burgers and sandwiches
    • Graph 10-20: Wendy's Entrée, Side, Dessert, Beverage & Appetizer Menu Share
    • Table 10-16: Wendy's Food and Beverage Menu Share, by Menu Item Type
  • Consumer food lifestyle segmentation analysis
    • Graph 10-21: Wendy's Usage Frequency Food Segmentation Analysis
  • Guest traffic analysis
    • Graph 10-22: 2011-2013 Guest Traffic Frequency Analysis: Wendy's
  • Sales performance and outlook
    • Table 10-17: Wendy's Sales and Restaurant Unit Metrics: 2010-2012

Chapter 11: Fast Casual Restaurant Brand Analysis

Chipotle Mexican Grill

  • Competitive differentiation: Food culture
  • Growth strategy: Brand extension
  • Menu trends: Focus on alcoholic beverages
    • Sofritas rollout
    • Graph 11-1: Chipotle Mexican Grill Entrée, Side, Dessert, Beverage & Appetizer Menu Share
    • Table 11-1: Chipotle Mexican Grill Food and Beverage Menu Share, by Menu Item Type
  • Consumer food lifestyle segmentation analysis
    • Graph 11-2: Chipotle Mexican Grill Usage Frequency Food Segmentation Analysis
    • Guest traffic analysis
    • Graph 11-3: 2013 Guest Traffic Usage Frequency Analysis: Chipotle Mexican Grill
  • Sales performance: growth tapering, but still strong
    • Table 11-2: Chipotle Mexican Grill Revenue, Same-Store Sales, and Restaurant Unit Metrics: 2010-2012

Qdoba

  • Competitive differentiation: Breakfast
  • Growth strategy: Jettison underperforming units
  • Menu trends
    • Graph 11-4: Qdoba Entrée, Side, Dessert, Beverage & Appetizer Menu Share
    • Table 11-3: Qdoba Food and Beverage Menu Share, by Menu Item Type
    • Lagging in menu expansion or innovation?
    • Table 11-4: Qdoba Menu Introductions: 2013
  • Consumer food lifestyle segmentation analysis
    • Graph 11-5: Qdoba Mexican Grill Usage Frequency Food Segmentation Analysis
  • Guest traffic analysis
    • Graph 11-6: 2013 Guest Traffic Usage Frequency Analysis: Qdoba
  • Sales performance and outlook
    • Table 11-5: Qdoba Average Unit Volume, Same-Store Sales, and Restaurant Unit Metrics: 2008-2012

Chapter 12: Limited-Service Cafeteria/Buffet Brand Analysis

Old Country Buffet

  • Competitive differentiation: Variety
  • Growth strategy: A plan to win
  • Menu trends
    • Graph 12-1: Old Country Buffet Entrée, Side, Dessert, Beverage & Appetizer Menu Share
    • Table 12-1: Old Country Buffet Food and Beverage Menu Share, by Menu Item Type
  • Consumer food lifestyle segmentation analysis
    • Graph 12-2: Old Country Buffet Usage Frequency Food Segmentation Analysis
  • Guest traffic analysis
    • Graph 12-3: 2013 Guest Traffic Usage Frequency Analysis: Old Country Buffet
  • Sales performance: light at the end of the tunnel

Appendix

  • Methodology
  • Consumer survey methodology
  • Market size and forecast
  • Report table interpretation
  • Consumer segmentation groups
    • Food Lifestyle
    • Mobile Users
  • Terms and definitions
    • Supermarkets
    • Restaurant categories
    • Limited-service restaurant definitions
    • Full-service restaurant definitions
    • Other definitions
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