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メキシコにおけるモバイルおよび代替ペイメント

Mobile and Alternative Payments in Mexico

発行 Packaged Facts 商品コード 269935
出版日 ページ情報 英文 150 Pages
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メキシコにおけるモバイルおよび代替ペイメント Mobile and Alternative Payments in Mexico
出版日: 2013年04月30日 ページ情報: 英文 150 Pages
概要

メキシコの消費者金融サービス情勢は、技術革新の同時発生、支店拡大の革新的形態、および消費者の預金口座・銀行カードにおける規制の変化などによって大きな変化の渦中にあります。加えて、主要銀行や通信企業がモバイルバンキング・ペイメントのプラットフォームを開始しており、これらは2013年に好転すると予測されています。

当レポートでは、メキシコのモバイルペイメントおよび代替ペイメント市場について調査し、メキシコの成人消費者を対象とした独自調査結果から携帯電話/スマートフォンの普及率、消費者バンキングとの関係、オンラインバンキング、モバイルバンキング・ペイメントの利用と関心、およびモバイルショッピング・金融教育への関心などを分析しており、主要銀行・ノンバンクのモバイルバンキング・ペイメント製品と戦略の分析をまとめ、概略下記の構成でお届けいたします。

第1章 概要

  • 金融システム
  • メキシコの金融システムの規制
  • メキシコのペイメントインフラ
  • ATM・POSネットワーク
  • 消費者バンキング・ペイメントに参入している金融機関
  • 通信規制

第2章 市場機会

  • メキシコのモバイルペイメントの将来は明るい
  • 5700万人以上を結びつけることで金融サービス格差を無くす
  • 課題:地方と貧困層
  • 国民一人当たりの成長予測

第3章 メキシコのペイメント動向

  • サマリー分析
  • ペイメント動向
  • 預金口座の需要
  • 取引口座、貯蓄口座および定期預金口座
  • 従来の当座預金口座が口座・残高のシェアを独占
  • 支店・ATMネットワーク分析
  • 銀行はATMネットワークの拡大によりさらにサービス範囲を広げる
  • 小切手
  • クレジットカード
  • デビットカード
  • プリペイドカード
  • 成長促進因子
  • その他のペイメントメカニズム
  • クレジット送金
  • 電子・インターネットバンキング送金
  • 調査分析:消費者ペイメント・バンキングの関係、ほか

第4章 メキシコのインターネット&携帯電話利用動向

  • サマリー分析
  • インターネット・携帯電話の利用動向
  • インターネット動向
  • 世代による違い
  • 携帯電話の動向
  • 携帯電話オペレーターの市場シェア
  • 独自調査結果
  • 携帯電話利用・スマートフォン利用のシェア
  • インターネット、モバイルおよびスマートフォンの利用普及率:統計分析、ほか

第5章 メキシコのモバイルバンキング・ペイメント動向

  • サマリー分析
  • オンラインバンカー
  • 独自調査分析
  • モバイル金融サービスの現在の利用・将来の関心、ほか

第6章 メキシコのモバイル送金動向

  • サマリー分析
  • メキシコの送金市場
  • 送金ペイメント手段
  • 送金コストの減少
  • オンライン手段が一般的に最も安い:銀行は真ん中に位置する
  • 独自調査分析:米国移民のメキシコへの送金
  • 市場参入企業分析
  • 独自調査分析:メキシコの国際送金/P2P、ほか

第7章 モバイル・代替ペイメント戦略:金融機関

  • カード団体
  • 銀行
  • オンラインバンキング
  • モバイルバンキング・ペイメント、ほか

第8章 モバイル・代替ペイメント戦略:その他の機関

付録

目次
Product Code: LA7357526

Abstract

The Mexican consumer financial services landscape is in the midst of great change, driven by the confluence of technological innovation, innovative forms of branch expansion, regulatory changes in consumer deposit accounts and bank cards, and a strong push to facilitate mobile banking and payments. Indeed, major banks and telecommunications companies, most notably Telcel, have launched mobile banking and payments platforms that we expect to gain significant traction in 2013. At stake is the transformation of the Mexican banking system-from remittances to redefining branch banking-which can address longstanding financial inclusion disparities by reaching tens of millions of consumers heretofore unable to participate in formal banking services.

Mobile and Alternative Payments in Mexico provides industry participants with the wealth of analysis and guidance they need to stay abreast of this quickly evolving market and help gauge its potential. Report coverage highlights include the following:

To place mobile payments in context, the report contains broader analysis of Mexican payments and consumer payment choices, including market sizing and issuer shares for credit cards and debit cards, and market sizing guidance on prepaid cards. We also analyze trends related to correspondent banking and branch expansion.

Assessment of mobile phone/smartphone penetration, consumer banking relationships, online banking, mobile banking and payment usage and interest, and mobile shopping and financial education interest, supported by results of our proprietary survey of Mexican adult consumers.

Insight into remittance senders' banking relationships, method of sending remittances, method of friends or family receiving remittances, and rationales for choosing, supported by proprietary interviews of Mexican immigrant remittance senders residing in the U.S.

Insight related to Mexican residents' sending and receiving international and domestic remittances, including sending method and amounts sent, supported by results of our proprietary survey of Mexican adult consumers.

We also analyze Mexican mobile banking and payment products and strategies being initiated by major banking and nonbanking players, including Banamex, Banorte, Santader, BBVA Bancomer, Telecomm-Telegraph, MasterCard, Visa, Wells Fargo, Grupo Elektra, and PayPal. To complement the report's emphasis on mobile banking and payments, we include analysis of leading mobile phone operators, including Telcel, Nextel, Iusacell and Telefónica Móviles México.

Table of Contents

Executive Summary

Report Scope

Report Summary

Market opportunity

Mexican payment trends

  • Electronic payments make strides, but cash remains King
  • A strong, entrenched cash culture
  • Even among banked consumers
  • Demand deposits more popular
  • Level I accounts make a splash
  • Growing branches, ATMs and correspondent banks: BBVA Bancomer on top
  • Check transactions decline, while credit cards and debit cards gain
  • Prepaid cards: new to market, but making inroads
  • Proprietary survey results underscore power of cash, potential of banking relationships

Mexican internet & mobile phone usage trends

  • Broad-based telecommunications growth
  • Internet usage increasing, but still capped at 36% of population
  • So why not go mobile? Everyone's got one
  • Smartphone penetration approaching 20%
  • Internet-connected adults have smartphones; non-connected don't
  • Among internet-connected, income and region shape mobile & smartphone penetration
  • Telcel reaps 70% subscription share

Mexican mobile banking & payment trends

  • Lots of mobile phones, little financial inclusion
  • Government data reveals seeds of online banking usage
  • Proprietary survey analysis: mobile banking/payments have already taken root
  • Account engagement leads payments
  • P2P usage could be 3.7 million
  • But most consumers interested in SMS text payments
  • Other methods also of interest-but technology will need to catch up
  • Interest in mobile shopping and mobile phone public transportation payment
  • Smartphones are strong usage differentiator, but interest among non-smartphone users

Mexican mobile remittance trends

  • U.S.to-Mexico remittances top $23 billion but mobile is not a factor
  • Costs declining; internet method is cheapest
  • U.S. immigrant remitter interviews: banked and connected; but banks and internet not used
  • Internet-connected Mexican adults engaging in international remittance/P2P
  • Domestic migrant remittance market undervalued and underserved
  • Domestic remittance/P2P a different demographic animal
  • Key market participant: Telecomm-Telegraph
  • Key market participant: Xoom
  • Key market participant: MoneyGram International, Inc.
  • Key market participant: Western Union

Mobile & alternative payments strategies: financial institutions

  • American Express
  • MasterCard
  • Visa
  • Banamex
  • Banorte
  • BBVA Bancomer
  • Santander

Mobile & alternative payments strategies: other institutions

  • América Móvil
  • Telefónica Móviles México
  • Grupo Elektra
  • PayPal
  • MercadoPago

Chapter 1: Overview

Financial system

Regulation of the Mexican financial system

Mexican payments infrastructure

ATM and POS networks

Financial institutions participating in consumer banking and payments

  • Commercial banks
  • Development banks
  • Correspondent banks
  • SOFOME
  • SOFOL

Telecommunications regulation

  • Increasing mobile telecommunications competition
  • Telecommunications reform bill

Chapter 2: Market Opportunity

Future is bright for Mexican mobile payments

Closing the financial services gap by connecting to 57 million more people

  • Table 2-1: Financial Institution & Mobile and Electronic Payment Opportunity Analysis: 2012

Challenge: the rural and impoverished

  • Table 2-2: Computer, Landline Telephone, Cell Phone and Internet Penetration, by Size of Locality: 2010
  • Poverty is a part of the equation
  • Graph 2-1: Poverty in Mexico, 2012
  • Table 2-3: Mexico Urban and Rural Poverty headcount Ratio: 2011

Per capita growth ahead

  • Table 2-4: Historical and Projected GDP and Population Growth in Mexico: 2006-2015

Chapter 3: Mexican Payment Trends

Summary analysis

  • Electronic payments make strides, but cash remains King
  • A strong, entrenched cash culture
  • Even among banked consumers
  • Demand deposits more popular
  • Level I accounts make a splash
  • Growing branches, ATMs and correspondent banks: BBVA Bancomer on top
  • Check transactions decline, while credit cards and debit cards gain
  • Prepaid cards: new to market, but making inroads
  • Proprietary survey results underscore power of cash, potential of banking relationships

Payments trends

  • Mexico credit card & debit card volume share of GPD is one-fifth that of U.S.
  • Graph 3-1: U.S. And Mexico Credit Card & Debit Card Volume as Percentage of Country GDP: 2008-2012
  • U.S. and Mexico credit card and debit card volume share gains over time
  • Table 3-1: U.S. And Mexico Credit Card & Debit Card Volume as Percentage of Country GDP: 2008-2012

Demand deposit accounts

Transaction accounts, savings accounts and term deposit accounts

  • Demand deposit ratio improves
  • Basic accounts
  • Basic credit cards
  • New account structure plays a role

Traditional checking accounts dominate account and balance share

  • Table 3-2: Mexican Demand Deposit Accounts, Account Balance and Share, by Account Type: 2012
  • Mobile account application
  • BBVA Bancomer draws most Level I accounts and balances
  • Table 3-3: Level I Demand Deposit Accounts, Account Balance and Share, by Bank: 2012

Branch and ATM network analysis

  • Table 3-4: Number of Mexico Bank Branches and ATMs: 2008-2012

But banks reaching more and more via expanding ATM network

  • Banking branch and ATM leaders
  • Table 3-5: Number and Share of Mexico Banking Institution Branches and ATMs: 2012
  • Correspondent banking takes off

Checks

  • Transactions decline; volume flat
  • Table 3-6: Mexico Check Market Size: Cards, Transactions, Dollar Volume: 2008-2012

Credit cards

Credit card growth rebound

  • Table 3-7: Mexico Credit Card Market Size: Cards, Transactions, Dollar Volume: 2008-2012

Credit card market share

  • BBVA Bancomer, Banamex and Banorte card share grows
  • Table 3-8: 2012 Credit Card Market Share, by Commercial Bank Issuer: Number of Cards,
  • Balances & Volume
  • Casting a wider net
  • BBVA Bancomer, Banamex and Santander dominate
  • Table 3-9: 2012 Credit Card Market Share, by Commercial Bank/SOFOMER: Volume & Number of Cards
  • Spurring uptake with basic credit cards

Debit cards

  • Consistent, healthy card and transaction growth
  • Table 3-10: Mexico Debit Card Market Size: Cards, Transactions, Dollar Volume: 2008-2012
  • Table 3-11: 2012 Debit Card Market Share, by Commercial Bank Issuer: Number of Cards,
  • Balances & Volume

Prepaid cards

  • Historical growth
  • Future growth

Growth drivers

  • Bridging prepaid and mobile
  • Other players

Other payment mechanisms

Credit transfers

Electronic & internet banking transfers

Internet banking transfers

Survey analysis: consumer payments & banking relationships

  • Gender disparities noted
  • Table 3-12: 2013 Mexican Consumer Bank Account, Loan & Payment Card Penetration Rates,by Gender: 2013
  • Card usage trends upward with age
  • Table 3-13: 2013 Mexican Consumer Bank Account, Loan & Payment Card Penetration Rates,by Age: 2013
  • Regional disparities
  • Table 3-14: 2013 Mexican Consumer Bank Account, Loan & Payment Card Penetration Rates,by Region: 2013
  • By household income, credit card usage gap most pronounced
  • Table 3-15: 2013 Mexican Consumer Bank Account, Loan & Payment Card Penetration Rates,by HH Income: 2013

Cash, cash, cash! And then there's everything else

  • Cash a majority choice in six of eight spending categories
  • Debit card and credit card uptake for household goods and appliances
  • Prepaid encroaching on public transportation and mobile phone bills
  • Table 3-16: Cash, Credit Card, Debit Card, Prepaid Card, Check & Money Order Usage,by Consumer Expenditure Category: 2013

Cash loses favor as income increases

  • Table 3-17: Payment Instrument Usage for Groceries, Gas & Restaurant Meals, by HH Income: 2013
  • Table 3-18: Payment Instrument Usage for HH Goods and Appliances, by HH Income: 2013
  • Table 3-19: Payment Instrument Usage for Mobile Phone Bills & HH Gas/Electric Bills, by HH Income: 2013
  • Regional disparities
  • Table 3-20: Payment Instrument Usage for Groceries, Gas & Restaurant Meals, by Region: 2013
  • Table 3-21: Payment Instrument Usage for HH Goods and Appliances, by HH Income: 2013
  • Table 3-22: Payment Instrument Usage for Mobile Phone Bills & HH Gas/Electric Bills, by HH Income: 2013

Chapter 4: Mexican Internet & Mobile Phone Usage Trends

Summary analysis

  • Broad-based telecommunications growth
  • Internet usage increasing, but still capped at 36% of population
  • So why not go mobile? Everyone's got one
  • Smartphone penetration approaching 20%
  • Internet-connected adults have smartphones; non-connected don't
  • Among internet-connected, income and region shape mobile & smartphone penetration
  • Telcel reaps 70% subscription share

Internet and mobile phone use trends

  • Telecommunications growth strongly outstrips GDP growth

Internet trends

  • 40 million now use Internet-but penetration only 36%
  • Graph 4-1: Mexico Internet User Population and Population Share: 2003-2012
  • Lagging U.S. and Canada; in the middle of the Central and South American pack
  • Graph 4-2: Internet Users per 100 People in North America, Central America & South America,by Country: 2003-2012

Generational differences

  • Youth is driving usage penetration
  • Graph 4-3: Internet usage penetration, by age: 2012

Mobile phone trends

100 million subscriptions and counting

  • Graph 4-4: Mexico Internet Usage and Mobile Phone Subscription Penetration Rates: 2003-2012

Smartphone penetration low but should spike by 2015

  • Graph 4-5: Mexico Internet Usage, Smartphone Usage and Mobile Phone Subscription
  • Penetration Rate: 2012

Cell phone operator market share

  • Graph 4-6: Mobile Phone Subscription Share, by Operator: Q1 2013

Proprietary survey results

  • Smartphone usage chasm differentiates internet-connected and non-connected

Mobile phone usage and smartphone usage share

Among internet users, smartphone share above 80%

  • Table 4-1: Mexican Mobile Phone Usage & Smartphone Usage Share: 2013

Internet, mobile & smartphone usage penetration: demographic analysis

  • Table 4-2: Mexican Internet, Mobile Phone & Smartphone Usage Penetration, by Age: 2013
  • Mobile & smartphone penetration relatively high even among lowest income groups
  • Table 4-3: Mexican Internet, Mobile Phone & Smartphone Usage Penetration, by HH Income: 2013
  • Penetration rates high in urban center
  • Table 4-4: Mexican Internet, Mobile Phone & Smartphone Usage Penetration, by Region: 2013

Chapter 5: Mexican Mobile Banking & Payment Trends

Summary analysis

  • Lots of mobile phones, little financial inclusion
  • Government data reveals seeds of online banking usage
  • Proprietary survey analysis: mobile banking/payments have already taken root
  • Account engagement leads payments
  • P2P usage could be 3.7 million
  • But most consumers interested in SMS text payments
  • Other methods also of interest-but technology will need to catch up
  • Interest in mobile shopping and mobile phone public transportation payment
  • Smartphones are strong usage differentiator, but interest among non-smartphone users

Online bankers

  • Table 5-1: Internet Bank Transfer Users: 2008-2012
  • Online banking uptake among internet users
  • Online banking only a niche
  • Graph 5-1: Purpose of Internet Use, 2012

Online banking crosses the million mark

  • Graph 5-2: Population and Percentage of Online Bankers & Online Purchasers, 2012
  • 1.7 million online payers, but less than 1 million make financial service payments
  • Graph 5-3: Types of Online Payments Made, 2012

Proprietary survey analysis

Mobile financial services current use & future interest

Current use: mobile payment, shopping & purchasing tools

  • Strong traction: current use of mobile payments and purchases
  • Graph 5-4: Percentage of Mobile Phone Users Who Performed Mobile Financial Services Tasks in Last 12 Months: 2013

Interest in next 12 months: mobile payment, shopping & purchasing tools

  • Interest in paying via SMS texting highly likely
  • But app- browser- and contactless payment interest also suggests promise
  • Graph 5-5: Mobile Phone User Interest in Performing Mobile Financial Services & Shopping Tasks in Next 12 Months: 2013

Current use & future interest: Smartphone and non-smartphone users

Mobile payment/shopping/purchasing use skews heavily to smartphone users

  • Table 5-2: Percentage of Mobile Phone Users Who Performed Mobile Financial Services Tasks in Last 12 Months: 2013

But sizeable interest exists among non-smartphone users

  • Table 5-3: Mobile Phone User Interest in Performing Mobile Financial Services & Shopping Tasks in Next 12 Months: 2013

Chapter 6: Mexican Mobile Remittance Trends

Summary analysis

  • U.S.to-Mexico remittances top $23 billion but mobile is not a factor
  • Costs declining; internet method is cheapest
  • U.S. immigrant remitter interviews: banked and connected; but banks and internet not used
  • Internet-connected Mexican adults engaging in international remittance/P2P
  • Domestic migrant remittance market undervalued and underserved
  • Domestic remittance/P2P a different demographic animal
  • Key market participant: Telecomm-Telegraph
  • Key market participant: Xoom
  • Key market participant: MoneyGram International, Inc.
  • Key market participant: Western Union

Mexican remittances market

  • Table 6-1: International Remittances Received from U.S. & Received by Mexico, by Country: 2012

Inflows over time: robust growth, following by rocky trending

  • Graph 6-1: Remittances Received by Mexico: 2003-2012

Remittance payment methods

  • Cash option
  • Credit card and debit card
  • Online and mobile
  • Globally, mobile remittance promise remains unfulfilled
  • Regulatory and operational challenges

Remittance costs declining

  • Costs of remittances at banks decline-now cheaper than a money transfer operator
  • Graph 6-2: Cost to Send $200 from U.S. to Mexico: Fees, Exchange Rate Margin & Total Cost,Q1 2010 to Q1 2013

Online methods generally cheapest; banks are in the middle

  • Table 6-2: Cost to Send $200 from U.S. to Mexico, by Remittance Service: Q1 2013
  • A window into cross-border remittance partnerships
  • Table 6-3: Cost to Send $300 from U.S. to Mexico, by Remittance Service,With Funds Collection Points: 2013

Proprietary survey analysis: U.S. immigrants remitting to Mexico

Participant analysis

  • Low HH incomes do not stop remitters from sending significant amounts
  • Connected to the internet and mobile
  • Majority are banked
  • Table 6-4: U.S. Mexican Immigrant Remitters: Basic Demographics, Banking Relationships& Amount Sent: 2013
  • But internet-driven methods to send money are not used
  • And yet few use banks to send money
  • Western Union: a popular choice, but complaints about cost
  • Table 6-5: U.S. Mexican Immigrant Remitter's Primary Method of Sending Money to Mexico: 2013
  • Table 6-6: U.S. Mexican Immigrant Remitters: Primary Method of Receipt in Mexico: 2013

Cross tabbing notes

Qualitative participant assessments

  • Maria's priorities: security for recipient; convenience and cost for sender and recipient
  • Miguel's priorities: building a home in Mexico and gauging the exchange rate
  • Teresa: convenience and cost drive the decision
  • Carlos: no banking relationship, paid in cash, and an Intermex user

Proprietary survey analysis: Mexican international remittances/P2P

  • Remittance/P2P summary results
  • Table 6-7: Mexican Adult Internet Users Who Send/Receive International P2P Payments& Amounts Sent: 2013
  • Usage and amounts highest among 18-24s
  • Table 6-8: Mexican Adult Internet Users Who Send/Receive International P2P Payments & Amounts Sent,by Age: 2013
  • Amount sent/received highest among higher-income respondents
  • Table 6-9: Mexican Adult Internet Users Who Send/Receive International P2P Payments & Amounts Sent,by HH Income: 2013
  • Banks most likely receiving method; internet most likely sending method
  • Table 6-10: Primary Remittance/P2P Sending/Receiving Method: 2013

Domestic remittances

Untapped potential

  • Market opportunity larger than current industry receipts

Domestic remittance costs

Migrant domestic remittance demographics

  • Sending method
  • Banking products
  • Mobile remittances

Proprietary survey analysis: Mexican domestic remittances/P2P

  • P2P penetration near 40%
  • Table 6-11: Mexican Adult Internet Users Who Send/Receive Domestic P2P Payments & Amounts Sent: 2013
  • Table 6-12: Mexican Adult Internet Users Who Send/Receive Domestic P2P Payments & Amounts Sent, by Age: 2013
  • HH income analysis
  • Table 6-13: Mexican Adult Internet Users Who Send/Receive Domestic P2P Payments & Amounts Sent, by HH Income: 2013
  • Table 6-14: Method Used to Send & Receive Domestic Remittance/P2P Payments: 2013

Market participant analysis

Expanding points of access

Successful test case leads to wider rollout

  • Results demonstrate promise

Xoom

An enticing value proposition

  • Powerful, extensive partnerships in U.S. and Mexico
  • Mobile leadership

Online strength also a drawback

Revenue and costs

Growth analysis

  • Table 6-15: Xoom Sending Volume, Customer, Revenue & Income Metrics: 2008-2013

MoneyGram International, Inc.

Western Union

Services

Electronic channel growth and scope

Loyalty program and prepaid

Mexico volume decline

Chapter 7: Mobile & Alternative Payments Strategies: Financial Institutions

Card Associations

American Express

  • Minor Mexican presence

Payment diversification

Mexican differentiated products

MasterCard

PayPass

  • Security

PayPass global network growing fast, but remains small

PayPass Wallet Services . . .

. . . becomes MasterPass

Wanda

  • Mobile remittance platform launch in Mexico
  • Mexico prepaid launch

Visa

V.me

  • Priority 1: driving consumer adoption
  • Rollout with major U.S. banking and retail partners

PayWave

Latin America prepaid card push

Fundamo

  • Vodafone agreement
  • Mexican mobile banking

Banks

Banamex

iAcepta card reader and mobile application

Transfer payment platform expected to rocket to 1 million accounts

  • Off to a good start
  • Table 7-1: Transfer Contracts: 2012

Telcel phone number becomes a bank account

Grupo Financiero Banorte

  • Table 7-2: Grupo Financiero Banorte Branch, ATM, POS, Internet & Mobile Banking Metrics: 2010-2012

Credit card growth

Correspondent banking growth

Online banking

Mobile banking and payments

MiFon: a mobile payment application for underserved communities

  • Different from Banamex service
  • A rural success?
  • Cost

PagoMóvil: a mobile payment application for existing banking customers

BBVA Bancomer

Mobile Money

  • How it works
  • Additional features
  • Requirements and transaction limits

Santander

Supermóvil: a token-based mobile banking and payment solution

Chapter 8: Mobile & Alternative Payments Strategies: Other Institutions

América Móvil

Landline telephone and broadband

Wireless operations

  • Prepaid and postpaid
  • Rates
  • Data services growth
  • Networks and technology

Telefónica Móviles México

  • Zero Prepayment campaign
  • M2M

Grupo Iusacell

Nextel Mexico

3G launch

Grupo Salinas

Grupo Elektra

  • Table 8-1: Primary Remittance/P2P Sending/Receiving Method: 2013

Alternative Payments & Emerging Wallet Payment Strategies

Google Wallet

  • Study it closely
  • Wallet 1.0: lots of fanfare; little success
  • Wallet 1.5: putting it in the cloud
  • Calling all cards
  • Save to Wallet feature
  • Online/offline integration: Enter the virtual prepaid card
  • Online purchases: ubiquity, courtesy of MasterCard
  • In-store purchase limited by NFC
  • Security enhancement
  • Wallet 2.0: Leapfrogging NFC with a physical card

PayPal

  • 122 million accounts
  • More than 1.5 million Mexican accounts
  • Online and mobile capability
  • Mobile payment apps
  • In-store payment launched in U.S.
  • PayPal Here: POS payment solution

QR codes for Mexico

Volaris alliance

MercadoPago

eBay connection

Functions and services

Credit card reliance

Volume and revenue

  • Table 8-2: MercadoLibre Revenue and Usage Metrics: 2008-2012

Appendix

Consumer survey methodology

  • Packaged Facts Mexican Survey Demographics
  • Survey analysis by region
  • Smartphone

Market size

Report table interpretation

Abbreviations

Currency conversion

Terms and definitions

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