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市場調査レポート

米国のフルーツ・野菜ジュース市場動向

Fruit and Vegetable Juices: U.S. Market Trends

発行 Packaged Facts 商品コード 268761
出版日 ページ情報 英文 112 Pages
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米国のフルーツ・野菜ジュース市場動向 Fruit and Vegetable Juices: U.S. Market Trends
出版日: 2013年04月09日 ページ情報: 英文 112 Pages
概要

当レポートでは、米国におけるフルーツ・野菜ジュース市場について包括的に調査分析し、米国市場の動向、競合情勢の分析、展望、および主要企業のプロファイルに加え、消費者調査結果などをまとめ、概略下記の構成でお届けいたします。

第1章 エグゼクティブサマリー

第2章 売上成長分析・機会

  • 売上成長分析
  • 主要機会

第3章 売上動向

  • 過去の動向
  • 市場規模・構成
  • 小売流通チャンネル
  • 市場成長の影響因子

第4章 コンペティター

  • 概要
  • マーケッターおよびブランドシェア:市場セグメント別
  • 主要コンペティターのプロファイル

第5章 マーケティングおよび新製品の動向

  • マーケティング動向
  • 新製品動向

第6章 消費者動向

  • 消費者態度の動向
  • 人口統計分析
目次
Product Code: LA7497441

When defined in terms of overall dollar sales and volume consumption, the market for fruit juices and juice drinks has remained remarkably stable for years. Packaged Facts estimates that between 2007 and 2012 dollar sales of fruit and vegetable juices and juice drinks barely budged and that the volume of juice and juice drinks consumed by households hardly kept up with population growth.

Yet, underneath its apparently placid surface, the market for juices and drinks has been roiled by undercurrents of constant, unpredictable change. Traditional consumption patterns are rapidly changing as consumers continue to turn away from classic products such as frozen orange juice. For example, between 2007 and 2012, the consumption of orange juice declined by 3.6%. Frozen orange juice experienced an especially significant decline (-14.7%).

As they reject the traditional, consumers are embracing new juices and juice drinks with wildly innovative forms and flavors. Many of the products achieving the highest growth rates are those riding the wave of trends and fads driven by juice bars and smoothie chains that have had a seemingly overnight impact on the tastes of health-obsessed juice consumers.

As a result, the market for packaged fruit and vegetable juices has been upended. No longer do consumers need to frequent juice bars or natural and specialty gourmet retail channels to find novel blends and flavors. They only need to cruise the aisles and perimeter of their nearest supermarket to find a wide range of cutting-edge products such as exotic blends of fruit juices, unexpected combinations of fruit and vegetable juices, smoothies, coconut water, aloe vera juice, and juices made from mysterious, antioxidant-rich “superfruits.”

This new Packaged Facts report analyzes how the fruit and vegetable juice market has evolved into its current configuration and identifies what marketers need to do to stay on top of even more challenging changes in the future. The report pays particular attention to the competitive threats facing marketers of packaged juices and highlights how they can take advantage of emerging market opportunities.

Fruit and Vegetable Juices: U.S. Market Trends identifies a number of factors that are likely to lead to accelerating growth in a market that has showed little momentum in recent years. First, it is likely that the increase in the number of large households as a result of the rise in the population of multicultural consumers will have a disproportionate impact upon growth in the overall market for juices and juice drinks. Furthermore, Packaged Facts anticipates that there will be an intensive effort on the part of juice marketers to respond to consumer concerns about the high sugar content of their products by introducing a broader array of low-calorie products based on safe alternatives to sugar. It is also expected that marketers will continue to innovate and launch new, premium, high-profit, better-for-you juice products that attract health-conscious Millennials and Boomers seeking out the latest flavor fad.

Market Definition

This Packaged Facts report defines the market for fruit and vegetable juices and juice drinks on the basis of product segments provided by SymphonyIRI InfoScan Reviews, which tracks sales through U.S. supermarkets and grocery stores, drugstores, and mass merchandisers (including Target and Kmart but excluding Walmart) with annual sales of $2 million or more. SymphonyIRI InfoScan divides the juice and juice drink category into the following major product types or segments: aseptic juices and juice drinks; juice and juice drink concentrates; bottled juices; canned juices; frozen juices; and refrigerated juices and drinks. Where SymphonyIRI InfoScan data allow, the report further breaks down each segment into fruit and vegetable juices.

Methodology

The first source of primary data used in this report is SymphonyIRI InfoScan Reviews as described above. The second is the Summer 2012 Simmons National Consumer Study (NCS), which was fielded between October 2011 and November 2012. Simmons conducts telephone and booklet-based surveys of a large and random sample of consumers who in aggregate represent a statistically accurate cross-section of the U.S. population. Each Simmons NCS survey release involves a sample of approximately 25,000 respondents. The report also includes data from the SPINSscan from SPINS, Inc., which tracks product sales in the natural and specialty gourmet supermarket channel.

The report is also based upon data collected from a wide range of industry sources, including company websites, trade publications, business newspapers and magazines; consumer blogs; and annual reports, 10Ks and other releases from public companies.

Table of Contents

Chapter 1 - Executive Summary

  • Market Definition
  • Methodology
  • Topline Insights and Opportunities
  • Health Concerns Infiltrate the Market
  • Major CPG Juice Marketers Need to Confront Competition from Unexpected Sources
  • Juicing Companies Muscle into CPG Channels
  • Continuous Innovation Can Provide Platform for Growth
  • Healthy Alternatives to Sugar Offer a Path to the Future for Juice Marketers
  • Juice Marketers Can Benefit from Targeting Multicultural Families
  • SalesTrends
  • American Households Turn Away from Frozen OJ to Other Kinds of Juices and Juice Drinks
  • Fast-Growing Juice Products Reflect Broader Trends
  • Market for Juices and Juice Drinks Nears $20 Billion
  • Mass-Market Juice Sales Stay Flat
  • Growth Expected to Accelerate
  • Retail Sales Will Exceed $21 Billion in 2017
  • The Competitors
  • Coca-Cola Co. and PepsiCo Control One-Third of Mass Market
  • Tropicana Brand Tops in Mass Market
  • Marketers' Success Varies across Segments of Mass Juice Market
  • The Cola Wars Morph into a Pitched Battle for the Juice Market
  • Campbell Soup Company Scoops Up Bolthouse Farms
  • Marketing and New Product Trends
  • Juice Companies Appeal to Consumers' Consciences with Cause-Related Marketing Campaigns
  • Simply Cranberry Tops List of New Juice Products in Mass Market
  • Coconut Water Generates Controversy and Sales
  • Could Beet Juice Become the Next Health Fad?
  • Cacao Juice Becomes Latest “Superfood” to Hit the Market
  • Spicy Flavors Expected to Heat Up Juice Market
  • New Products Reflect Key Market Trends
  • Consumer Trends
  • Foil Pouches Gain in Popularity
  • Mixed Flavors and Blends Boost Appeal
  • Low-Calorie Juice Products Gain Favor
  • High-Volume Juice Drinkers Drive Market
  • Age Affects Juice Preferences
  • Latinos Important to Orange Juice Marketers, African Americans Key Segment in Other Fruit Juices and Drinks
  • Older Consumers Look for Diet/Low Calorie Fruit Juices and Fruit Drinks

Chapter 2 - Topline Insights and Opportunities

  • Topline Insights
    • Juice Market Stagnant on the Surface but Has Wild Currents Underneath
    • Health-Conscious Consumers Flock to Better-for-You Super-Premium Juice Products
    • Health Concerns Infiltrate the Market
    • Major CPG Juice Marketers Need to Confront Competition from Unexpected Sources
    • Table 2-1: SymphonyIRI-Tracked Dollar Sales of Fruit and Vegetable Juices and Juice Drinks for 52 Weeks Ending January 27, 2013: Top 20,Private Label and All Other Marketers
    • Table 2-2: SymphonyIRI-Tracked Dollar Sales of Fruit and Vegetable Juices and Juice Drinks by Top 20 Marketers, 52 Weeks Ending January 27,2013
    • Juicing Companies Muscle into CPG Channels
  • Key Opportunities
    • Continuous Innovation Can Provide Platform for Growth
    • Table 2-3: SymphonyIRI-Tracked Dollar Sales of Bottled and Refrigerated Fruit Juices by Type/Flavor Showing Sales Growth for 52 Weeks Ending January 27, 2013
    • Healthy Alternatives to Sugar Offer a Path to the Future for Juice Marketers
    • Traditional Flavors Can Still Work
    • Table 2-4: Trends in Flavors of Fruit Juices/Drinks (Other than Orange Juice) Used Most, 2012
    • Table 2-5: SymphonyIRI-Tracked Dollar Sales of Frozen, Bottled and Refrigerated Fruit Juices and Drinks by Flavor for 52 Weeks Ending January 27, 2013
    • Juice Marketers Can Benefit from Targeting Multicultural Families

Chapter 3 - Sales Trends

  • Historical Trends
    • American Households Turn Away from Frozen OJ to Other Kinds of Juices and Juice Drinks
    • Table 3-1: Number of Glasses of Juice/Juice Drinks Consumed Daily by Households by Category of Juice, 2007 vs. 2012
    • Table 3-2: Average Number of Glasses Consumed Daily by Households by Category of Juice, 2007 vs. 2012
    • Table 3-3: SymphonyIRI-Tracked Dollar Sales of Frozen Juices by
    • Type/Flavor, 52 Weeks Ending January 27, 2013 Fast-Growing Juice Products Reflect Broader Trends
    • Table 3-4: SymphonyIRI-Tracked Dollar Sales of Juice and Juice Drink Products Ranked by Growth, 52 Weeks Ending January 27, 2013
    • Table 3-5: SymphonyIRI-Tracked Dollar Sales of Refrigerated Juices and Juice Drinks by Type/Flavor, 52 Weeks Ending January 27, 2013
    • Table 3-6: SymphonyIRI-Tracked Dollar Sales of Bottled Fruit Juices by Type/Flavor, 52 Weeks Ending January 27, 2013
  • Market Size and Composition
    • Market for Juices and Juice Drinks Nears $20 Billion
    • Table 3-7: U.S. Retail Sales of Fruit and Vegetable Juices and Juice Drinks, 2007-2012
    • Refrigerated Juices Lead Market
    • Table 3-8: U.S. Retail Sales of Fruit Juices by Category, 2012
  • Retail Distribution Channels
  • Walmart Exceptionally Important Channel in Market for Juices and Juice Drinks
  • Distribution Channels Analyzed
  • Figure 3-1: Share of U.S. Retail Sales of Juices and Juice Drinks by Retail Channel, 2012
  • Mass-Market Juice Sales Stay Flat
  • Figure 3-2: Juice Types as Percent of Total SymphonyIRI-Tracked Dollar Sales of Fruit and Vegetable Juices, 52 Weeks Ending January 27,2013
  • Canned Juices Make a Move in the Mass Market
  • Table 3-9: SymphonyIRI-Tracked Dollar Sales of Juice and Juice Drink Products Ranked by Type, 52 Weeks Ending January 27, 2013
  • Mass-Market Volume Sales Down
  • Table 3-10: SymphonyIRI-Tracked Sales of Fruit and Vegetable Juices by Dollar and Volume Growth, 52 Weeks Ending January 27, 2013
  • Healthy Uptick in Dollar Sales of Juices in Natural Channel
  • Table 3-11: SPINSscan-Tracked Dollar Sales of Juices in Natural Supermarket Channel by Type of Juice, 52 Weeks Ending February 16, 2013
  • Figure 3-3: Juice Categories as Percent of Total SPINSscan-Tracked Dollar Sales of Juices in Natural Supermarket Channel by Type of Juice, 52 Weeks Ending February 16, 2013
  • Juice Sales in Specialty Gourmet Channel Less Robust
  • Table 3-12: SPINSscan-Tracked Dollar Sales of Juices in Specialty Gourmet Channel by Type of Juice, 52 Weeks Ending February 16, 2013
  • Figure 3-4: Juice Categories as Percent of Total SPINSscan-Tracked Dollar Sales of Juices in Specialty Gourmet Channel by Type of Juice, 52 Weeks Ending February 16, 2013
  • Factors Affecting the Growth of the Market
  • Demographic Trends Favor Growth in Juice Market
  • Figure 3-5: Percent Population Growth in Non-Hispanic White and Multicultural Population Segments, 2015-2055
  • Table 3-13: Percent of Total Household Consumption of Juices and Juice Drinks by Non-Hispanic White and Multicultural Consumers
  • Continuous Innovation Will Enable CPG Marketers to Ride Juicing Wave
  • Super-Premium Juices Promise Super Profits
  • Parental Anxiety about Sugar May Stunt Growth of Juice Market
  • Marketers Mitigate Potential Damage by Responding to Consumer Concerns
  • Juice Sales May Suffer as More Supermarkets Promote Better Balance
  • between Juice and Fruits for Children
  • Grocers Start to Compete with Packaged Juices by Offering Fresh Squeezed
  • Juices
  • Bottled Water May Yet Prove to Be Arch-Enemy of Juices
  • Projected Market Growth
  • Growth Expected to Accelerate
  • Retail Sales Will Exceed $21 Billion in 2017
  • Table 3-14: Projected U.S. Retail Sales of Fruit and Vegetable Juices and
  • Juice Drinks, 2012-2017

Chapter 4 - The Competitors

  • Overview
    • Coca-Cola Co. and PepsiCo Control One-Third of Mass Market
    • Figure 4-1: Marketers with Largest Shares of SymphonyIRI-Tracked Dollar Sales of Fruit and Vegetable Juices and Juice Drinks by Leading Marketers, 52 Weeks Ending January 27, 2013
    • Tropicana Brand Tops in Mass Market
    • Table 4-1: SymphonyIRI-Tracked Dollar Sales of Fruit and Vegetable Juices and Juice Drinks by Leading Marketers, 52 Weeks Ending January 27, 2013
    • More Households Choose Ocean Spray Brand
    • Table 4-2: Fruit Juice Brands Used Most by Households (except Orange Juice)
    • Table 4-3: Orange Juice Brands Used Most by Households
    • Table 4-4: Tomato/Vegetable Juice Brands Used Most by Households
  • Marketer and Brand Shares by Market Segment
  • Coca-Cola Company Gains Ground on PepsiCo in Refrigerated Juices Segment
  • Table 4-5: SymphonyIRI-Tracked Dollar Sales of Refrigerated Juices by Leading Marketers, 52 Weeks Ending January 27, 2013
  • Kraft Foods Dominates Aseptic Segment
  • Table 4-6: SymphonyIRI-Tracked Dollar Sales of Aseptic Juice Drinks by Leading Marketers, 52 Weeks Ending January 27, 2013
  • Table 4-7: SymphonyIRI-Tracked Dollar Sales of Aseptic Juices by Leading Marketers, 52 Weeks Ending January 27, 2013
  • Coconut Water Brands Generate Most Growth in Aseptic Segment
  • Table 4-8: SymphonyIRI-Tracked Dollar Sales of Aseptic Juices and Juice Drinks by Leading Brands, 52 Weeks Ending January 27, 2013
  • Ocean Spray Leads in Mass Market for Bottled Fruit Juices
  • Table 4-9: SymphonyIRI-Tracked Dollar Sales of Bottled Fruit Juices by Leading Marketers, 52 Weeks Ending January 27, 2013
  • Campbell's V8 Brand Holds the Lead in Bottled Vegetable Juices
  • Table 4-10: SymphonyIRI-Tracked Dollar Sales of Bottled Vegetable Juices by Leading Marketers, 52 Weeks Ending January 27, 2013
  • Top Spot in Canned Juices Segment Goes to Campbell's
  • Table 4-11: SymphonyIRI-Tracked Dollar Sales of Canned Juices and Juice Drinks by Leading Marketers and Brands, 52 Weeks Ending January 27, 2013
  • Jamba Brand Makes a Move in Frozen Juice Segment
  • Table 4-12: SymphonyIRI-Tracked Dollar Sales of Frozen Juices by Leading Marketers, 52 Weeks Ending January 27, 2013
  • Selected Competitor Profiles
  • The Coca-Cola Company and PepsiCo: The Cola Wars Morph into a Pitched Battle for the Juice Market
  • Ocean Spray Cranberries Inc. Posts Record Sales
  • Campbell Soup Company Scoops Up Bolthouse Farms

Chapter 5 - Marketing and New Product Trends

  • Marketing Trends
    • Juice Companies Appeal to Consumers' Consciences with Cause-Related Marketing Campaigns
    • AriZona Beverages Succeeds in Partnership with Golf Icon
  • New Product Trends
  • Simply Cranberry Tops List of New Juice Products in Mass Market
  • Table 5-1: SymphonyIRI-Tracked Dollar Sales of New Juice and Juice Drink Products Ranked by Dollar Sales, 52 Weeks Ending January 27,2013
  • Coconut Water Generates Controversy and Sales
  • Table 5-2: SymphonyIRI-Tracked Dollar Sales of Coconut Water by Top
  • Brands, 52 Weeks Ending January 27, 2013
  • Could Beet Juice Become the Next Health Fad?
  • Cacao Juice Becomes Latest “Superfood” to Hit the Market
  • Spicy Flavors Expected to Heat Up Juice Market
  • Starbucks' Evolution Fresh Brings Unique Twist to Premium Juice Market
  • Arizona Beverages Debuts Fan-Picked Flavor
  • Marketers Add Fizz to Juices and Juice to Sparkling Water

Chapter 6 - Consumer Trends

  • Trends in Consumer Behavior
    • Foil Pouches Gain in Popularity
    • Table 6-1: Forms of Fruit Juices (Other than Orange Juice) Used Most, 2010 vs. 2012
    • Mixed Flavors and Blends Boost Appeal
    • Table 6-2: Trends in Flavors of Fruit Juices/Drinks (Other than Orange Juice)
    • Used Most, 2007 vs. 2012
    • Consumers Move to Refrigerated, Ready-to-Drink Juices
    • Table 6-3: Types of Fruit Juices and Juice Drinks (Other than Orange Juice) Used Most, 2007 vs. 2012
    • Low-Calorie Juice Products Gain Favor
    • Table 6-4: Types of Fruit Juices and Juice Drinks Most Often Used(Other than Orange Juice): 2007 vs. 2012
    • High-Volume Juice Drinkers Drive Market
    • Table 6-5: Impact of High-Volume Juice Consumers by Category of Juice
    • Table 6-6: No. of Households Drinking Four or More Glass of Juice Daily by Category of Juice as Percent of Total Juice Consumption
    • Table 6-7: No. of Households Drinking Four or More Glass of Juice Daily by Category of Juice
  • Demographic Insights
  • Health Juices No Longer Just for Women Looking to Trim Down-Guys Hit the Gym With A Juice In Hand
  • Gender Gap Seen in Juice Preferences
  • Table 6-8: Flavors, Types and Forms of Fruit Juices (Other than Orange Juice) Used Most by Gender
  • Age Affects Juice Preferences
  • Table 6-9: Major Differences in Flavors of Fruit Juices (Other than Orange Juice) Used Most across Age Groups
  • Multicultural Consumers Critical to Juice Marketers
  • Table 6-10: Non-Hispanic White, Hispanic, Non-Hispanic Black and Other Non-Hispanic Households as Percent of All Households and as Percent of Total Daily Household Consumption of Juice and Juice Drinks
  • Latinos Important to Orange Juice Marketers, African Americans Key Segment in Other Fruit Juices and Drinks
  • Table 6-11: Percent of Total Daily Household Consumption of Juice and Juice Drinks by Non-Hispanic White, Hispanic, Non-Hispanic Black and Other Non-Hispanic Consumers
  • Major Differences in Juice Preferences of Latinos and African Americans
  • Table 6-12: Flavors, Types and Forms of Fruit Juices (Other than Orange Juice) Used Most by Race and Hispanic Origin
  • Households with Children Go For All Kinds of Juice Flavors
  • Table 6-13: Flavors, Types and Forms of Fruit Juices (Other than Orange Juice) Used Most by Households with Children
  • Young, Multicultural Adults with Children at the Core of Households Consuming Large Volumes of Juice
  • Figure 6-1: Percent of Adults Living in Households with One or More Children Consuming 4+ Glasses of Juice per Day by Category of Juice
  • Figure 6-2: Percent of Adults Living in Households with Five or More People Consuming 4+ Glasses of Juice per Day by Category of Juice
  • Table 6-14: Demographic Profile of Adults Living in Households Consuming 4+ Glasses of Juice per Day by Category of Juice
  • Older Consumers Look for Diet/Low Calorie Fruit Juices and Fruit Drinks
  • Figure 6-3: Percent of Adults Who Use Diet/Low Calorie Juices and Regular Juices Most Who Are 55 Years Old and Over
  • Table 6-15: Demographic Profile: Consumers Who Drink Diet/Low-Calorie Fruit Juices vs. Regular Fruit Juices
  • Natural Channel Shoppers Display Distinct Juice Preferences
  • Table 6-16: Fruit Juice Preferences (Excluding Orange Juice) of Food Shoppers: Trader Joe's/Whole Foods vs. Walmart
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