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米国のピザ市場:フードサービス部門および小売部門

Pizza Market in the U.S.: Foodservice and Retail, 2nd Edition

発行 Packaged Facts 商品コード 250977
出版日 ページ情報 英文 176 Pages
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米国のピザ市場:フードサービス部門および小売部門 Pizza Market in the U.S.: Foodservice and Retail, 2nd Edition
出版日: 2015年01月08日 ページ情報: 英文 176 Pages
概要

競合の激化に伴って、ピザの小売業者およびレストランは徐々にそのクオリティを向上させています。小売業者はレストランでの食事へと移行する消費者を引き止め、健康・ウェルネルの動向に合った選択肢を提供する道を模索しています。一方、ピザレストランは、「ファストカジュアル」業態がファストフード業界の様相を変える中で、その他のレストランとの競合に対応する方策を模索しています

当レポートでは、米国の小売およびフードサービス部門におけるピザの市場について調査し、レストランでの売上および小売売上の推移、トップブランドおよびトップチェーンとそのシェア、主要な販売/購入経路、人口構成区分別のピザの購買・消費動向および好みの分析、消費者の健康・ウェルネスへの意識の拡大とその影響、主要ブランドおよび主要レストランの分析などをまとめています。

第1章 エグゼクティブサマリー

第2章 市場規模・市場区分

  • 市場規模・予測 サマリー
  • ピザ小売売上
  • 食料雑貨店経路の優位性
  • IRIベースの多経路小売市場
  • 好調のプライベートラベル
  • 冷凍ピザの売上
  • トップ販売業者:トップ3に集中する売上
  • Nestleの売上下落の市場への影響:好調の小規模ブランド
  • トップブランド
  • 成長首位のブランド:レストランとの関係と健康の位置付け
  • 冷凍ピザ
  • ピザ・ピザキット:好調のプライベートラベル
  • ピザクラスト・生地:プライベートラベルの進出
  • ピザレストランの売上
  • トップ4チェーン店が売上の40%を占める、など

第3章 ピザの利用経路の分布

  • サマリー分析
  • ピザ利用経路の分布
  • イントロダクション
  • レストランでの持ち帰り
  • ピザの購入
  • レストランからのデリバリーおよび持ち帰りがもっとも多い
  • 人口統計的分析
  • 女性は家でピザを作り、男性はフードサービスを利用する傾向
  • 若年成人層:ピザデリバリーまたはRTE小売ピザをもっともよく利用する、など

第4章 食品消費の移行動向:ピザの位置付け

  • サマリー分析
  • ピザの位置付け
  • イントロダクション
  • フードサービスおよび小売環境におけるピザ
  • 冷凍ピザからよりヘルシーな選択肢への移行傾向
  • 冷凍ピザ産業へのメッセージ
  • 冷凍ピザの消費動向:人口構成別
  • 若年成人層が依然として主要消費者
  • 女性のピザ購買客のニーズの充足、など

第5章 メニューの中のピザ

  • サマリー分析
  • レストランでのピザ・メニュー注文
  • ピザへの関心
  • メニューの内容
  • キッズメニューにおけるピザ
  • 二分するピザ
  • 人口構成別分析
  • 男性は他のメインディッシュを選ぶ傾向
  • 25-34歳の層ではメニューの多様性が重要
  • アジア人層:未開拓の人口層、など

第6章 小売におけるピザ

  • サマリー分析
  • 冷凍ピザの選択における影響因子
  • 家庭でのピザとピザブランドの推移
  • 新製品
  • 人口構成別分析
  • 高齢者層ほど味を求める
  • 富裕レベルが低いほど価格・セール品に注目
  • アジア人層:自然・非加工材料を求める
  • 家庭におけるピザの利用
  • ヘルシーピザ、など

第7章 小売ピザの製造業者・ブランドの分析

  • Nestle USA, Inc.
    • 主要Nestleブランド
    • DiGiorno
    • Jack's
    • Tombstone
    • California Pizza Kitchen
    • Stouffer
    • Lean Cuisine
  • The Schwan Food Company
    • Red Baron
    • Tony's
    • Freschetta
  • General Mills
    • Totino's

第8章 ピザレストランチェーンの分析

  • ピザ&レストランの属性ランキング
  • California Pizza Kitchen
  • Domino's Pizza
  • Little Caesars Pizza
  • Papa John's
  • Pizza Hut
    • 企業概要
    • ブランド戦略
    • メニューのイノベーション
    • 技術のイノベーション
    • 来客者数の動向、など

付録

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目次
Product Code: LA4875607

As competition intensifies, retail pizza marketers and pizza restaurants are ratcheting up the quality bar. Retail pizza marketers seek to keep consumers from migrating to restaurant fare and to offer them more options aligning with health and wellness trends. Pizza restaurants seek to address competition from the broader restaurant market, as fast casualization alters the fast food landscape.

During 2010-2014, the percentage of households eating frozen pizza has dropped among demographics that have been this category's historical base. However, players are working hard to improve pizza nutritional profiles to create a healthy halo for their products and are innovating via restaurant positioning to raise the quality bar. And overall, the incidence of pizza on restaurant menus has declined slightly since 2010. But restaurants are countering with flatbread innovation, reimaging and, in some cases, a torrent of limited-time offers to motivate usage and trial.

Pizza Market in the U.S.: Foodservice and Retail, 2nd Edition gives industry participants a wealth of insights and information to help them navigate this industry. The report does the following:

  • Places pizza consumption trends within the context of other food trends: via proprietary consumer survey analysis, we place frozen pizza consumption trends within the context of 13 other foods and food types, ranging from fresh fruits and vegetables to processed foods to all-natural proteins. This allows us to assess the interplay between frozen pizza consumption trends (eating more or less of it) within the context of other foods and food types.
  • Assesses pizza menu trends and innovation: via proprietary survey analysis, we analyze consumers' usage of pizza restaurants and their menu item ordering decisions; the types of restaurants from which consumers get pizza; and consumer interest in pizza from within the context of 24 other cuisine types, according to whether the restaurant is quick-service or full-service and whether it specializes in pizza. Via trended menu analysis, we assess the prevalence of pizza restaurants by restaurant type (i.e. quick-service, family, casual, fine dining), as well as menu penetration of top pizza proteins, vegetables and sauces by restaurant type; and the degree pizza is featured on kids' menus. We also explore menu themes related to health and convenience.
  • Assesses retail pizza choice influencers, trends household pizza and pizza brand use over time, and discusses new product innovation related to foodservice brands at retail and healthy/lifestyle diet pizza.
  • Analyses pizza usage channel distribution, identifying consumer usage penetration and preferences among eight pizza procurement sources/types: Restaurant delivery, restaurant pick up; restaurant dine-in; “uncooked” from food retail; pizza made at home from scratch or kit/mix; “uncooked” from restaurant; “ready-to-eat” from food retail; and frozen pizza.
  • Presents and discusses frozen pizza sales and product trends among Nestle, Schwan's and General Mills. We include IRI brand sales data analysis and trended consumer brand usage analysis.
  • Analyzes six leading pizza restaurant chains: California Pizza Kitchen, Domino's Pizza, Little Caesars Pizza, Papa John's and Pizza Hut. Analysis includes menu, promotion, technology, guest traffic, and other demographic trends; and selected sales information. We also assess consumer rankings of pizza & restaurant attributes.
  • Sizes and segments the market, providing an all-channel market size and forecast for retail pizza sales, with 2014 sales segmented by nine distribution channels; and a market size and forecast for pizza restaurants, segmented by type.

Table of Contents

Chapter 1: Executive Summary

  • Report Scope
  • Report summary
  • Market size and segmentation
  • Introduction
  • On the retail side
  • IRI-based multi-channel retail market segmentation
  • On the restaurant side
  • Pizza usage channel distribution
  • Procurement methods used and used most
  • Demographic analysis
  • Placing pizza consumption trends in context
  • A downward trend
  • Demographic analysis
  • Pizza on the menu
  • Pizza restaurant usage & menu ordering
  • Usage of restaurant pizza specialists vs. non-pizza specialists
  • Interest in pizza within context of other cuisines
  • What's on the menu
  • Pizza on the kids' menu
  • The dichotomy of pizza
  • Pizza at retail
  • Frozen pizza choice influencers
  • Household pizza and pizza brand use over time
  • Retail new product innovation
  • Retail pizza manufacturer & brand analysis
  • Nestlé USA, Inc
  • The Schwan Food Company
  • General Mills
  • Restaurant pizza chain analysis
  • Pizza & restaurant attribute rankings
  • California Pizza Kitchen
  • Domino's Pizza
  • Little Caesars Pizza
  • Papa John's
  • Pizza Hut

Chapter 2: Market Size and Segmentation

  • Market size and forecast summary
  • Pizza sales at retail
  • Table 2-1: All-Channel Retail Frozen & Refrigerated Pizza Market Size, 2013-2017
  • Grocery channel dominates
  • Graph 2-1: All-Channel Retail Frozen Pizza Market Size, by Distribution Channel, 2014
  • IRI-based multi-channel retail market segmentation
  • Table 2-2: Retail Pizza Sales and Share, by Segment, 2013-2014
  • Private label rolls forward
  • Table 2-3: Retail Pizza Sales and Share, by Segment: Total Sales, Private Label Sales & Sales Share, 2013-2014
  • Frozen pizza sales
  • Top marketers: sales highly concentrated among three players
  • Graph 2-2: Top 15 Frozen Pizza Marketers, 2014
  • Nestlé sales decline affects market; smaller brands perform well
  • Table 2-4: Top 15 Frozen Pizza Marketers, 2013-2014
  • Top brands a mixed bag: Nestlé brands pressured; Schwan bats 2 for 3; health brands falter
  • Table 2-5: Top 20 Frozen Pizza Brands, 2013-2014
  • Top growth brands: restaurant associations and health positioning abound
  • Table 2-6: Top 30 Frozen Pizza Growth Brands, 2013-2014
  • Refrigerated pizza
  • Pizza and pizza kits: private label's domain gains real estate
  • Table 2-7: Refrigerated Pizza & Pizza Kit Sales: Top Marketers & Brands, 2013-2014
  • Pizza crust & dough: private label encroachment
  • Table 2-8: Refrigerated Pizza Crust & Dough Sales: Top Marketers & Brands, 2013-2014
  • Pizza restaurant sales
  • Table 2-9: Market Size & Forecast: Full-Service & Limited-Service Restaurants & Pizza Restaurants, 2010-2016
  • Top 4 chains generate almost 40% of sales; additional room exists for growth
  • Table 2-10: Top 10 Pizza Restaurant Chains: U.S. Systemwide Sales & Pizza Restaurant Sales Share, 2013
  • Same-store sales trends
  • Table 2-11: U.S. Same-Store Sales Trends: Domino's, Papa John's, Papa Murphy's & Pizza Hut, 2009-2014
  • Graph 2-3: U.S. Cumulative Same-Store Sales Trends: Domino's, Papa John's, Papa Murphy's & Pizza Hut, 2009-2013

Chapter 3: Pizza Usage Channel Distribution

  • Summary analysis
  • Pizza usage channel distribution
  • Introduction
  • Pizza is most prevalently - and most often - procured via restaurant pick up
  • Graph 3-1: Pizza Procurement Methods: Used and Used Most, 2014
  • Pizza procurement methods: cross-usage
  • Regardless of procurement method chosen, restaurant delivery and pick-up used most often
  • Table 3-2: Pizza Procurement Methods, by Method Used Most, 2014
  • Demographic analysis
  • Women more likely to “make” pizza at home; men utilize foodservice
  • Table 3-3: Pizza Procurement Methods: Used and Used Most, by Gender, 2014
  • Young adults most likely to use pizza delivery or RTE retail pizza
  • Table 3-4: Pizza Procurement Methods: Used and Used Most, by Age, 2014
  • Less affluent use retail pizza options most often
  • Table 3-5: Pizza Procurement Methods: Used and Used Most, by HH Income, 2014
  • Take-and-bake from restaurant and RTE pizza from retail are popular among families
  • Table 3-6: Pizza Procurement Methods: Used and Used Most: Presence and Age of Children,<$50K HH Income with Children Age 6+, 2014

Chapter 4: Food Consumption Migration Trends: Placing Pizza in Context

  • Summary analysis
  • Pizza in context
  • Introduction
  • Pizza at Foodservice and Retail Table of Contents
  • iii
  • January 2015
  • Trend toward healthier options and away from frozen pizza
  • Message to the frozen pizza industry
  • Graph 4-1: Change in Consumer Eating Choices “Over Past Few Years,” 2014
  • Viewed another way . . .
  • Graph 4-2: Food Consumption Trends: “More” & “Less” Response Differential, 2014
  • Frozen pizza consumption trends, by demographic
  • Graph 4-3: Frozen Pizza Consumption Trends: Changes “Over Past Few Years,” 2014
  • Net negative across the board
  • But younger adults remain key consumers
  • Table 4-1: Frozen Pizza Consumption Trends: “More” and “Less” Response Differential; Indexed Changes “Over Past Few Years,” 2014
  • Meeting the needs of the female pizza shopper
  • Trends among the faithful
  • Trends among those moving away from pizza
  • Graph 4-4: Change in Consumer Eating Choices “Over Past Few Years,” Among Those Eating More Frozen Pizza and Those Eating Less Frozen Pizza, 2014
  • Trends among those gravitating to all-natural and locally grown
  • Graph 4-5: Change in Consumer Eating Choices “Over Past Few Years,” Among Those Eating More All-Natural Proteins and More Locally Grown Foods, 2014

Chapter 5: Pizza on the Menu

  • Summary analysis
  • Pizza restaurant usage & menu ordering
  • Usage of restaurant pizza specialists vs. non-pizza specialists
  • Interest in pizza within context of other cuisines
  • What's on the menu
  • Pizza on the kids' menu
  • The dichotomy of pizza
  • Pizza restaurant usage & menu ordering
  • Introduction
  • Pizza restaurant usage is strong
  • Most pizza restaurant goers order pizza; other menu items are supplementary
  • Graph 5-1: Pizza Restaurant Users & What They Order, 2014
  • Demographic analysis
  • Men more likely to choose other main dishes
  • Table 5-1: Pizza Restaurant Users & What They Order, by Demographic, 2014
  • Menu diversity important in catering to interest of 25-34 age group
  • Table 5-2: Pizza Restaurant Users & What They Order, by Age, 2014
  • Asians are an untapped opportunity
  • Table 5-3: Pizza Restaurant Users & What They Order, by Race/Ethnicity, 2014
  • Family pizza nights are really just about the pizza
  • Table 5-4: Pizza Restaurant Users & What They Order, by Presence & Age of Children in Household and Children in <$50K Income Households, 2014
  • Usage of restaurant pizza specialists vs. non-pizza specialists
  • Introduction
  • Pizza specialists are the go-to choice when ordering pizza
  • Graph 5-2: Consumer Usage of Quick-Service & Full-Service Restaurant Pizza Specialists vs. Non-Pizza Specialists, 2014
  • Demographic analysis
  • Table 5-5: Consumer Usage of Quick-Service & Full-Service Restaurant Pizza Specialists vs. Non-Pizza Specialists, By Demographic, 2014
  • Older age groups show preference for full-service pizza specialty restaurants
  • Table 5-6: Consumer Usage of Quick-Service & Full-Service Restaurant Pizza Specialists vs. Non-Pizza Specialists, By Demographic, 2014
  • Less affluent skew towards QSR
  • Table 5-7: Consumer Usage of Quick-Service & Full-Service Restaurant Pizza Specialists vs. Non-Pizza Specialists, By Demographic, 2014
  • Asians and Hispanics visit quick-service non-pizza specialists
  • Table 5-8: Consumer Usage of Quick-Service & Full-Service Restaurant Pizza Specialists vs. Non-Pizza Specialists, By Demographic, 2014
  • Interest in pizza within context of other cuisines
  • Introduction
  • Pizza near the top of 25 cuisines
  • The pizza specialists
  • Mainstream chains can have their share of the pizza pie too
  • Table 5-9: Consumer Interest in Specific Cuisines: Quick-Service Restaurants and Full-Service Restaurants that Specialize in Cuisine vs. Mainstream Chains, 2014
  • What's on the menu
  • Breadth of use
  • Table 5-10: Pizza on the Menu, by Restaurant Segment, 2010-2014
  • Pizza toppings
  • Pepperoni and sausage are top proteins
  • Table 5-11: Top Pizza Proteins, by Restaurant Segment, 2010-2014
  • Long list of veggies and other toppings represented on menus
  • Table 5-12: Top Pizza Veggies and Other Toppings, by Restaurant Segment, 2010-2014
  • Operators are utilizing more unique cheeses for pizza
  • Table 5-13: Top Pizza Cheeses, by Restaurant Segment, 2010-2014
  • Pizza sauce flavors create point of differentiation
  • Table 5-14: Top Pizza Sauces, by Restaurant Segment, 2010-2014
  • Pizza on the kids' menu
  • Table 5-15: Pizza on the Menu: All Menus vs. Kids Menu, by Restaurant Segment, 2010-2014
  • Table 5-16: The Kids Menu: Top Pizza Varieties, Proteins & Ingredients, by Restaurant Segment, 2010-2014
  • Don't underestimate the value of kids' menu
  • For families, entertainment can be just as important as the pizza
  • The dichotomy of pizza
  • Health vs. indulgence
  • Convenience vs. Experience

Chapter 6: Pizza at Retail

  • Summary analysis
  • Frozen pizza choice influencers
  • Household pizza and pizza brand use over time
  • Retail new product innovation
  • Frozen pizza choice influencers
  • Introduction
  • Taste is paramount
  • Graph 6-1: Frozen Pizza Choice Influencers, 2014
  • Demographic analysis
  • Older consumers seek great taste
  • Table 6-1: Frozen Pizza Choice Influencers, by Age, 2014
  • Less affluent focus on low price and sale
  • Table 6-2: Frozen Pizza Choice Influencers, by Income, 2014
  • Asians seek out all natural and unprocessed ingredients
  • Table 6-3: Frozen Pizza Choice Influencers, by Race/ethnicity, 2014
  • Northeasterners look for quality associations
  • Table 6-4: Frozen Pizza Choice Influencers, by Race/ethnicity, 2014
  • Frozen pizzas are a family meal
  • Table 6-5: Frozen Pizza Choice Influencers, by Presence of Children & Age of Children 2014
  • Household pizza use over time
  • The good news: Longer-term trends are modestly positive
  • The bad news: Nearer-term trends suggest usage attrition
  • Table 6-6: Household Frozen Pizza Usage, Usage Frequency & Usage Frequency Share, 2004-2014
  • Demographic shifts over time
  • Table 6-7: Household Frozen Pizza Usage Frequency: Indexed, by Demographic, 2010 vs. 2014
  • Brand goliaths and store brand trending positive
  • Table 6-8: Household Usage of Frozen Pizza Brands in Past 30 Days, by Brand, 2010 vs. 2014
  • Demographic analysis
  • Table 6-9: Household Usage of Frozen Pizza Brands in Past 30 Days: Top Five Brands,
  • Table 6-10: Household Usage of Frozen Pizza Brands in Past 30 Days: Second Five Brands, by Demographic, 2014
  • Table 6-11: Household Usage of Frozen Pizza Brands in Past 30 Days: Third Five Brands, by Demographic, 2014
  • Table 6-12: Household Usage of Frozen Pizza Store Brands in Past 30 Days, 2010 vs. 2014
  • Retail new product innovation
  • Foodservice brands at retail
  • Healthy pizza
  • Real food positioning
  • Lifestyle diets

Chapter 7: Retail Pizza Manufacturer & Brand Analysis

  • Nestlé USA, Inc.
  • Sales performance: restaurant quality to the rescue
  • Table 7-1: Nestlé Frozen Pizza Sales, by Brand and Line Extension, & Frozen Pizza Kits/Toppings Sales, 2013-2014
  • Top Nestlé brands
  • Trending the DiGiorno frozen pizza household
  • Table 7-2: DiGiorno Frozen Pizza: Household Use in Past 30 Days, by Demographic, 2010 vs. 2014
  • Trending the Jack's frozen pizza household
  • Table 7-3: Jack's Frozen Pizza: Household Use in Past 30 Days, by Demographic, 2010 vs. 2014
  • Trending the Tombstone frozen pizza household
  • Table 7-4: Tombstone Frozen Pizza: Household Use in Past 30 Days, by Demographic, 2010 vs. 2014
  • Trending the California Pizza Kitchen frozen pizza household
  • Table 7-5: California Pizza Kitchen Frozen Pizza: Household Use in Past 30 Days, by Demographic, 2010 vs. 2014
  • Trending the Stouffer's frozen pizza household
  • Table 7-6: Stouffer's: Household Use in Past 30 Days, by Demographic, 2010 vs. 2014
  • Trending the Lean Cuisine frozen pizza household
  • Table 7-7: Lean Cuisine: Household Use in Past 30 Days, by Demographic, 2010 vs. 2014
  • The Schwan Food Company
  • Sales performance: Red Baron steady; Freschetta & Tony's diverge
  • Table 7-8: Schwan's Frozen Pizza Sales, by Brand and Line Extension, 2013-2014
  • Top Schwan brands
  • Trending the Red Baron frozen pizza household
  • Table 7-9: Red Baron Frozen Pizza: Household Use in Past 30 Days, by Demographic, 2010 vs.2014
  • Trending the Tony's frozen pizza household
  • Table 7-10: Tony's Frozen Pizza: Household Use in Past 30 Days, by Demographic, 2010 vs. 2014
  • Trending the Freschetta frozen pizza household
  • Table 7-11: Freschetta Frozen Pizza: Household Use in Past 30 Days, by Demographic, 2010 vs. 2014
  • General Mills
  • Table 7-12: General Mills: Global Sales by Region & U.S. Retail Sales by Division, 2012-2014
  • Sales performance: Totino's and Annie's in the driver's seat
  • Table 7-13: General Mills Frozen Pizza Sales, by Brand & Refrigerated Pizza Crust/Dough Sales, 2013-2014
  • The Totino's frozen pizza household
  • Table 7-14: Totino's Frozen Pizza: Household Use in Past 30 Days, by Demographic, 2010 vs. 2014

Chapter 8: Restaurant Pizza Chain Analysis

  • Pizza & restaurant attribute rankings
  • Graph 8-1: Last Time Pizza Ordered from Restaurant: Pizza & Restaurant Attribute Rankings, 2010-2014
  • California Pizza Kitchen
  • Company overview
  • Brand strategy
  • Menu innovation
  • Table 8-1: California Pizza Kitchen: New Menu Items, 2013-2014
  • Targeting the California Pizza Kitchen Guest
  • 2010-2014 guest traffic trends
  • Table 8-2: California Pizza Kitchen Users and Engaged Users, by Demographic, 2010 vs. 2014
  • Guest attitudes about health, diet and food
  • Table 8-3: California Pizza Kitchen Users: Attitudes about Health, Diet and Food
  • Domino's Pizza
  • Company overview
  • Technology innovation
  • Menu innovation
  • Changes over time
  • Table 8-4: Domino's Pizza: New Menu Items, 2013-2014
  • Targeting the Domino's Pizza Guest
  • 2010-2014 guest traffic trends
  • Table 8-5: Domino's Pizza Users and Engaged Users, by Demographic, 2010 vs. 2014
  • Guest attitudes about health, diet and food
  • Table 8-6: Domino's Pizza Users: Attitudes about Health, Diet and Food
  • Little Caesars Pizza
  • Company overview
  • Menu innovation
  • Table 8-7: Little Caesars Pizza: New Menu Items, 2013-2014
  • Targeting the Little Caesars Guest
  • 2010-2014 guest traffic trends
  • Table 8-8: Little Caesars Users and Engaged Users, by Demographic, 2010 vs. 2014
  • Guest attitudes about health, diet and food
  • Table 8-9: Little Caesars Users: Attitudes about Health, Diet and Food
  • Papa John's
  • Company overview
  • Technology innovation
  • On the menu
  • Menu innovation
  • Table 8-10: Papa John's: Selected New Menu Items, 2013-2014
  • Targeting the Papa John's Guest
  • 2010-2014 guest traffic trends
  • Table 8-11: Papa John's Users and Engaged Users, by Demographic, 2010 vs. 2014
  • Guest attitudes about health, diet and food
  • Table 8-12: Papa John's Users: Attitudes about Health, Diet and Food
  • Pizza Hut
  • Company overview
  • Brand strategy
  • Overhaul in the works
  • Menu innovation
  • Table 8-13: Pizza Hut: New Menu Items, November 2014
  • Table 8-13: Pizza Hut: New Menu Items, November 2014 [cont'd]
  • Technology innovation
  • Targeting the Pizza Hut Guest
  • 2010-2014 guest traffic trends
  • Table 8-14: Pizza Hut Users and Engaged Users, by Demographic, 2010 vs. 2014
  • Guest attitudes about health, diet and food
  • Table 8-15: Pizza Hut Users: Attitudes about Health, Diet and Food

Appendix

  • Methodology
  • Consumer survey methodology
  • Report table interpretation
  • Color coding
  • Indexing
  • Terms and definitions
  • Supermarkets
  • Restaurant categories
  • Limited-service restaurant definitions
  • Full-service restaurant definitions
  • Other definitions
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