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米国のペット市場の展望:2018-2019年

U.S. Pet Market Outlook, 2018-2019

発行 Packaged Facts 商品コード 233918
出版日 ページ情報 英文 240 Pages
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米国のペット市場の展望:2018-2019年 U.S. Pet Market Outlook, 2018-2019
出版日: 2018年03月06日 ページ情報: 英文 240 Pages
担当者のコメント
当レポートでは、米国のペット所有者へ実施したアンケート調査結果と共に、市場トレンドがまとめられております。
概要

当レポートでは、米国のペット市場を調査し、市場のこれまでの変化と推移、近年の動向と市場成長促進因子、ペットフード・非食品ペット製品・獣医サービス部門における主要動向、小売形態および販売経路の動向、eコマースがもたらす大きな変化、ペット保有の動向などをまとめています。

エグゼクティブサマリー

市場動向

  • 本章のハイライト
  • 市場実績
    • 米国のぺット産業の変化と成長
    • 市場シェア:カテゴリー・動物タイプ別
    • ペット製品の売上シェア:販売経路別
    • 販売経路のシェアの変化の見通し、など

市場成長促進因子

  • eコマース/インターネットがもたらす市場全体のイノベーション
  • ヒト化とプレミアム化を超える市場
  • 家族としてのペット
  • 「スーパープレミアム」「自然派」の影響力:大衆経路へ
  • 経済回復の影響
  • ペット保有の動向
  • ペットの高齢化
  • ペットの肥満、など

産業動向

  • 本章のハイライト
  • 産業概要
  • ペットフード
    • 大衆プレミアム化による流通経路の力学の変化
    • 自然派 ペットフード
    • 製品の安全性
    • 「クリーンフード (Clean Food)」:次の自然派ペットフードフロンティア?
    • 新しいタンパク質・その他の成分
    • 機能性食品と獣医師
    • ホームデリバリー用カスタマイズドペットフード&ミールキット
    • おやつの動向
  • 非食品ペット製品
    • 市場概要
    • ペット関連技術・イノベーションへの焦点
    • ペット用ウェアラブル:追跡・モニタリングなど
    • カメラモニター・おやつディスペンサー
    • 給餌・給水
    • 玩具
    • その他のスマート製品
    • 犬・猫以外のペット製品
  • 獣医サービス
    • 市場環境
    • 獣医産業の統合
    • ペットスーパーストア内の獣医サービス
    • デジタル獣医・ペットヘルス
  • 非医療ペットケアサービス、など

小売動向

  • 本章のハイライト
    • インターネット/eコマースによる小売力学の変化
    • ペット製品の顧客基盤:小売経路別
    • Walmart:購買客に人気
    • 大衆プレミアム化の加速
    • プライベートラベル・エクスクルーシブブランド:新たな重要性
    • eコマース
    • Amazon
    • 定期契約・自動補充
    • 実店舗ベースの小売業者のイニチアチブ:オムニチャネルに焦点
    • ペット専門店:サービスに注力、など

ペット保有動向

  • 本章のハイライト
    • 猫 (およびその他のペット)
    • ペット保有率:年齢層別
    • ブーマー世代
    • ミレニアル世代
    • マイノリティ層におけるペット保有の増加、など
目次
Product Code: LA15403972

The U.S. pet industry has long been rife with opportunity and dynamism, but the market is now reconfiguring at such a dizzying pace it's hard to keep up, much less lead the pack. With its focus keenly on "what's next"-and bringing to bear decades of pet market perspective and analysis-this cross-category report is packed with quantitative and qualitative projections crafted to help pet product makers, marketers, retailers, service providers, and investors do just that. E-commerce is challenging most market norms, and the Internet more broadly is transforming the rest, such that bold steps are required. As a result, innovation is at an all-time high, reshaping the market to the core:

  • General Mills is taking drastic steps to reverse sales declines attributable largely to the shrinking center store and consumers' increased focus on healthier foods, joining other massive food companies doing much the same in the pet market including Nestlé Purina, Mars, and J.M. Smucker. Overnight, via its February 2018 acquisition of Blue Buffalo, General Mills is the pet food powerhouse to watch.
  • The industry's largest retailers are realigning as omnichannel operators via acquisitions (PetSmart buys Chewy, Walmart buys Jet) and initiatives designed to integrate brick-and-mortar and e-commerce while building out both.
  • Pet specialty big boxes, grocers, and mass merchandisers are implementing new forms of order fulfilment including "click-and-collect" (online ordering coupled with in-store pickup) and same-day "last-mile" home delivery, even if it means acquiring their own shipping company (Target buys Shipt).
  • The top pet specialty retailers are emphasizing smaller store formats (PetSmart launches Groomery, Petco proceeds with Unleashed) and expanding petcare services (Petco adds Thrive complete veterinary services).
  • Marketers are teaming up with or acquiring service providers to better meet pet owners' needs 360 (Mars buys Whistle and VCA, Inc., Petco buys PetCoach, PupBox, and Petisurance.quotes.com, and helps fund Rover).
  • Marketers are re-evaluating channel loyalties in terms of brand exclusivity, pole-vaulting across the pet specialty/mass divide (Nature's Recipe and Blue go mass), and introducing pet-specialty-type products created specifically for mass (Mars launches Crave).
  • Products are incorporating service functions such as automatic feeding and litter scooping, the ability to reorder supplies automatically via the Internet, and features that allow pet owners communicate with their pets-and vice versa.
  • Tracking devices and monitors are letting pet owners track via smartphone not just the location of their pet but also its vitals, and to interact directly with veterinarians and other petcare service providers.
  • Uber-like, smartphone-app-based services are taking by storm pet sitting/dog walking and pet boarding (Rover, Wag!).
  • Amazon is (still) making everyone nervous, reaffirming its commitment to pet by implementing robotics innovations in its warehouses to facilitate the handling of pet food and litter, letting shoppers create their own Pet Profile pages, aiming to become a pet information resource, and possibly launching its own UPS-like shipping service.

Taking all of this into account-and then looking into the crystal ball that in the realm of pet market research is uniquely Packaged Facts'-U.S. Pet Market Outlook 2018-2019, delivers actionable predictions and recommendations designed to guide pet marketers, retailers, service providers, and investors in every area of the market.

Scope

Combining Packaged Facts' extensive monitoring of the pet market with a proprietary Pet Owner Survey conducted in January and February 2018, U.S. Pet Market Outlook, 2018-2019 is the go-to source for a complete understanding of the U.S. pet industry. The report evaluates current trends and future directions for marketing and retailing, along with consumer patterns across the full spectrum of the market, including veterinary services, pet food, nonfood pet supplies, and non-medical pet services (grooming, boarding, training, etc.).

U.S. Pet Market Outlook, 2018-2019 forecasts market size and growth for each category (2018-2022); examines new product activity; surveys retail channel trends including cross-channel shopping vs. shopper loyalty; and analyzes trends and shifts in the needs of today's pet parents. The report tabulates pet product sales channel by channel and projects channel shares through 2022. Supplementing Packaged Facts' exclusive Pet Owner Survey is an extensive analysis of Simmons' National Consumer Study, which is based on approximately 25,000 adult respondents surveyed annually. The report contains dozens of numerical tables and charts, as well as numerous photographs of new products, advertising, screen shots, and other images across key channels.

Report Methodology

The information contained in U.S. Pet Market Outlook, 2018-2019 was obtained from primary and secondary research. Primary research includes national online consumer polls of U.S. adult pet owners (age 18+) conducted on an ongoing basis by Packaged Facts, to measure purchasing patterns and attitudes with regard to pet products and services. Primary research also includes interviews with pet market experts; participation in and attendance at pet industry events; and extensive Internet canvassing. Our estimates of market size and company performance are based on reported revenues of pet product manufacturers, retailers, and pet services providers.

Table of Contents

Executive Summary

  • Market Trends
    • Market Performance
    • Market Drivers
  • Industry Trends
    • Industry Overview
    • Pet Food
    • Nonfood Pet Supplies
    • Veterinary Services
    • Non-Medical Petcare Services
  • Retail Trends
    • Internet/E-commerce Upending Longstanding Retail Dynamics
    • Pet Product Customer Base by Retail Channel
    • Mass/Pet Specialty Divide Dissolving, Mass Premiumization Accelerating
    • Private Label and Exclusive Brands Taking on New Importance
    • E-commerce Going Gangbusters
    • Pet Specialty Big Boxes and Walmart Playing Catch-Up
    • Amazon Juggernaut Continues to Advance
    • Pet Specialty Emphasis on Services
  • Pet Ownership Trends
    • Cats (and "Other" Pets) May Be Having Their Day
    • Two-Fifths of Households Have Dogs, One-Fourth Have Cats
    • Pet Ownership Rates by Age Bracket
    • A Third of Pet Households Keep Different Types
    • Good News on the Boomer Front
    • Millennials: A Market Alerting Force of Their Own
    • Two-Adult Households with Kids Account for One-Third of Pet Owners
    • Pet Ownership Grows Among Minorities
  • Sales Growth Opportunities
    • E-commerce (Of Course)
    • Omnichannel Initiatives
    • Mass Premiumization
    • Cause Marketing and Animal Welfare
    • Smaller Stores
    • Retailers and Marketers Banking on Petcare Services
    • Smartphone-Based Petcare Services
    • Subscription-Based Products and Services
    • The Internet of Things and the New "Pet Parent"
    • Products as Petcare Providers
    • Pet Health as Key to Next-Level Premiumization
    • Digital Veterinary and Pet Wearables
    • Tapping into Millennials
    • Pets-as-Family Trend as Gifting Driver
    • Organic Pet Food
    • Customized Pet Food and Meal Kits for Home Delivery
    • Private Label and Exclusive Brands
    • Franchising Still a Thing

Market Trends

  • Chapter Highlights
  • Market Performance
    • U.S. Pet Industry Sees Growth Amid Change
      • Table U.S. Pet Market Retail Sales by Category, 2013-2017 (in billions of dollars)
      • Table U.S. Pet Market Retail Sales Annual Change by Category, 2013-2017 (percent change over previous year)
      • Table Projected Total U.S. Retail Sales of Pet Products and Services, 2017-2022 (in billions of dollars)
      • Table Projected U.S. Pet Market Retail Sales by Category, 2017-2022 (in billions of dollars)
      • Table U.S. Pet Market Compound Annual Growth Rates by Category: 2012-2017 vs. 2017-2022 (percent)
    • Market Share by Category and Animal Type
      • Table Category Share of U.S. Pet Market Retail Sales: 2012, 2017, 2022 (percent)
      • Table Category Share of U.S. Pet Market Retail Sales by Animal Type: Dog, Cat, Other, 2017 (percent)
    • Share of Pet Product Sales by Channel
      • Table Share of U.S. Retail Channel Sales of Pet Products by Channel Classification: Pet Food, Pet Supplies, and Total, 2017 (percent)
    • Projected Channel Share Shifts
      • Table Modeling of U.S. Retail Sales Shifts for Pet Products: By Channel Classification, 2017-2022 (percent)

Market Drivers

  • E-Commerce/Internet Spurs Top-to-Bottom Market Innovation
  • Internet Drives Sales, Dissolves Channel Boundaries, Automates Tasks, and Brings Pet Parenting to the Next Level
  • Beyond Humanization and Premiumization
    • Table Level of Agreement with Statement: "I am willing to pay more for pet food products that are healthier for my pets," 2017 vs. 2018 (percent of pet product buyers)
  • Pets as Family Getting a Millennial Boost
    • Table Level of Agreement with Statement: "I consider my dogs/cats to be part of the family," 2018 (percent of pet owners)
    • Table Travel Activities of Dog and Cat Owners in Last 12 Months, 2017-2018 (percent of dog owners vs. cat owners)
    • Table Level of Agreement with Statement: "I enjoy buying pet products that pamper my dogs/cat," 2018 (percent of pet product buyers)
    • Table Agreement with Statement: "Over the recent Christmas/ Winter Holiday season, my dog(s)/cat(s) got special gifts or treats," 2015-2018 (percent of dog owners vs. cat owners)
    • Table Agreement with Statement: "My dog or cat has a positive impact on my mental health," 2017 vs. 2018 (percent of dog or cat owners)
    • Table Agreement with Statement: "My dog or cat has a positive impact on my physical health," 2017 vs. 2018 (percent of dog or cat owners)
  • Superpremium/Natural Clout Shifting into Mass Channels
  • Economic Improvement Reflected in Pet Owner Outlook
    • Table Pet Owners: Overview by Change in Financial Situation Compared with 12 Months Ago, 2013-2017 (percent and index for U.S. pet-owning adults)
    • Table Pet Owners: Overview by Expectations for Personal Financial Situation Over the Next 12 Months, 2013-2017 (percent and index for U.S. pet-owning households)
  • Spending Belts Loosening, Deal-Seeking Continues
    • Table Level of Agreement with Statement: "I am spending less on pet products because of the economy," 2011-2018 (percent of pet product buyers)
    • Table Level of Agreement with Statement: "Many pet products are becoming too expensive," 2011-2018 (percent of pet product buyers)
    • Table Level of Agreement with Statement: "I look out for lower prices, special offers, and sales on pet products," 2013-2017 (percent of pet product buyers)
    • Table Amount Spent on Pet Products in Last 30 Days, Q1 2017 vs. 2018 (percent of pet product buyers by spending bracket)
  • Pet Ownership Trends
    • Table Household Penetration Rates for Selected Pet-Owning Classifications, 2008-2017 (percent of U.S. households)
    • Table Household Base for Selected Pet-Owning Classifications, 2008-2017 (in millions of U.S. households)
  • Purchased Pets Out, Adopted Pets In
  • Small Dogs Are Big
    • Table Size of Pet Dogs: Owned and Recently Acquired, 2018 (percent of dog owners)
  • Aging Pet Population
    • Table Age of Dogs and Cats, 2018 (percent of pet owners)
  • Pet Overweight/Obesity
  • Higher-Income Households Achieve New Pet Expenditure Milestone
    • Table Share of Total U.S. Pet Market Expenditures: $70K+ vs. Under $70K Income Households, 2001-2016 (percent)
    • Table $70K+ Household Share of U.S. Pet Market Expenditures: By Category, 2010-2016 (percent)
    • Table $70K+ Household Share of U.S. Pet Market Expenditures: By Category and Income Level, 2016 (percent)
  • Non Dog/Cat Resurgence?

Industry Trends

  • Chapter Highlights
  • Industry Overview
    • Market Structure
    • Fast-Growing Franchises
    • M&A and Investment Activity
    • Cause Marketing and Animal Welfare
    • Looking Ahead: Top of the Heap Product and Service Types
  • Pet Food
    • Mass Premiumization Is Changing the Channel Dynamic
    • Natural Pet Food Spin-Offs and Cousins
      • Table Dog and Cat Owners Currently Using Pet Food: By Free-Of Claim, 2018 (percent)
    • Product Safety and Made in the USA
      • Table Level of Agreement with Statement: "Fear of pet food contamination/product safety is a key consideration in the dog foods/cat foods I buy," 2018 (percent of dog owners vs. cat owners)
      • Table Level of Agreement with Statement: "I am concerned about the safety of the dog food, dog treat, and dog chew products (or cat food and treat products) that I buy," 2018 (percent of dog owners vs. cat owners)
      • Table Top Draws for Selected Product Claims Among Dog and Cat Food Purchasers, 2017 (percent)
    • Clean Food: The Next Natural Pet Food Frontier?
    • Exotic Proteins and Other Novel Ingredients
      • Table Agreement with Statement: "My dog/cat needs a high-quality protein diet," 2017 vs. 2018 (percent of dog owners vs. cat owners)
    • Functional Foods: Veterinarians to the Fore
      • Table Level of Agreement with Statement: "High-quality dog foods/cat foods are effective for preventive healthcare," 2018 (percent)
    • Customized Pet Food and Meal Kits for Home Delivery
    • Treats Trends: The Good, The Bad, and The Future
  • Nonfood Pet Supplies
    • Market Overview
    • Focus on Pet-Tech and Innovation
    • Pet Wearables: Tracking, Monitoring, and More
    • Camera Monitors and Treat Dispensers
    • Feeding & Watering
    • Toys
    • Other Smart Products
    • Calming Products Meeting a Quantified Need
      • Table Level of Agreement with Statement: "My pet sometimes has behavioral problems," 2018 (percent of dog owners vs. cat owners)
      • Table Level of Agreement with Statement: "My pet sometimes has anxiety/stress issues," 2018 (percent of dog owners vs. cat owners)
    • Non-Dog/Cat Pet Products
  • Veterinary Services
    • Market Landscape
      • Table Percentage of Dog and Cat Owners Who Have Visited Vet in Last 12 Months for Routine and Sick/Emergency Vet Visits, 2018 (percent of pet owners)
    • Veterinary Industry Consolidation
    • Petco Teams Up with Thrive to Offer Complete Veterinary Services
    • Veterinary Services Inside Pet Superstores
    • Veterinarians No Longer the Sole Arbiters of Pet Medications and Other Pet Health Products
    • Fairness to Pet Owners Act
    • Digital Veterinary & Pet Health
  • Non-Medical Petcare Services
    • Market Landscape
      • Table Top Pet Service Types: Last 12 Months vs. Last 30 Days, 2017 (percent of dog owners vs. cat owners)
    • PetSmart and Petco
      • Table PetSmart and Petco Sales of Pet Services, 2001-2017 (separately and combined, in millions of dollars)
    • Forging Further into Petcare: Petco Adds Complete Veterinary Services, PetSmart Launches Groomery
    • PetSmart/Petco Boarding Initiatives Are a Mixed Bag
    • Petco + PetInsuranceQuotes.com
    • The Upshot: Pet Specialty Increasingly Reliant on Petcare Services, Smaller Stores
    • Franchise Operations
    • Best Friends Pet Care
    • Industry Disrupters: Rover and Wag! Taking Pet Walking and Sitting Market by Storm
    • Rover's Growth Aspirations + Petco Investment
    • Petcare Apps Keep on Coming: Fetch My Pet and Barkley Pets

Retail Trends

  • Chapter Highlights
    • Internet/E-commerce Upending Longstanding Retail Dynamics
    • Pet Product Customer Base by Retail Channel
      • Table Household Customer Base for Pet Products by Retail Classification, 2013 vs. 2017 (thousands of households and percent)
      • Table Draw Among Pet Product Purchasers by Selected Retail Channels and Pet Superstore Chains, 2010-2017 (percent of dog- or cat-owning households)
      • Table Purchasing Base for Pet Products by Selected Retail Channels or Pet Superstore Chains, 2010-2017 (U.S. dog- or cat-owning households in thousands)
    • Walmart Tops Among Pet Product Shoppers
      • Table Channel Choices for Pet Product Shopping, Last Three Months: Pet Food vs. Other Pet Supplies, 2016-2018 (percent of pet product buyers)
    • Channel Loyalty Lower for Owners of Different Pet Types
      • Table Channel Loyalty in Dog or Cat Product Purchasing: All Channels, 2008-2017 (percent and number of dog- or cat-owning households)
      • Table Channel Loyalty in Pet Product Purchasing: By Selected Pet-Owning Classifications, 2008 vs. 2017 (percent and number of dog- or cat-owning households)
      • Table Share of Customer Base Who Are Channel-Loyal: By Leading Retail Channels or Pet Superstore Chains, 2013-2017 (percent of dog- or cat-owning shoppers)
      • Table Size of Channel-Loyal Customer Base: By Leading Retail Channels or Pet Superstore Chains, 2013-2017 (in millions of dog- or cat-owning shoppers)
    • Mass/Pet Specialty Divide Dissolving, Mass Premiumization Accelerating
    • Private Label and Exclusive Brands Taking on New Importance
    • E-commerce Going Gangbusters
    • Pet Specialty Big Boxes and Walmart Playing Catch-Up
    • Amazon Still Way Out Front Among Online Pet Product Buyers
    • Amazon Juggernaut Continues to Advance
      • Table Amazon vs. Petco and PetSmart: Pet Product Purchasers and Pet Products Purchasers Shopping at Amazon, 2014 vs. 2017 (percent)
    • Subscriptions and Auto-Replenishment
    • Brick-and-Mortar-Based Retailer Initiatives Centered on Omnichannel
    • Click-and-Collect (Online Ordering Coupled + In-Store Pickup)
    • Pet Specialty Emphasis on Services
    • Smaller Stores Afford Big Boxes Entry into New Markets
    • Mass Premiumization Good for Mass Retailers
    • Pet Specialty Independents and Small Chains Finding Strength in Numbers
    • Natural and Specialty/Gourmet Supermarkets Feeling the Natural Mainstreaming Heat
      • Table U.S. Natural Supermarket and Gourmet/Specialty Supermarket Channels: Dollar Sales of Pet Products, 2016 vs. 2017 (in millions of dollars)
    • Amazon Plus Brick-and-Mortar Pet Specialty?

Pet Ownership Trends

  • Chapter Highlights
    • Cats (and "Other" Pets) May Be Having Their Day
      • Table Household Penetration Rates for Selected Dog- or Cat-Owning Classifications, 2008-2017 (percent of U.S. households)
      • Table Household Populations for Selected Dog- or Cat-Owning Classifications, 2008-2017 (thousands of U.S. households)
      • Table Household Ownership Rates for Selected Types of Pets, 2008-2017 (percent of U.S. households)
      • Table Household Base for Ownership of Selected Types of Pets, 2010-2017 (thousands of U.S. households)
    • Pet Ownership Rates by Age Bracket
      • Table Dog or Cat Ownership Rates by Age Bracket, 2008-2017 (percent of U.S. households)
      • Table Dog or Cat Ownership Base by Age Bracket, 2008-2017 (thousands of U.S. households)
    • A Third of Pet Households Keep Different Types
      • Table Multiple Pet Ownership by Selected Animal Type: 2009, 2013, and 2017 (percent of pet-owning households)
      • Table Ownership of Multiple Pets of a Single Type, 2013 vs. 2017 (percent of U.S. households who own a given type of pet)
    • Good News on the Boomer Front
      • Table Household Ownership Rates for Selected Pet-Owning Classifications: By Age Bracket and Generational Cohort, 2008 vs. 2017 (percent of U.S. households)
      • Table Household Base for Selected Pet-Owning Classifications: By Age Bracket and Generational Cohort, 2008 vs. 2017 (thousands of U.S. households)
      • Table Household Ownership Index for Selected Pet-Owning Classifications: By Age Bracket and Generational Cohort, 2008 vs. 2017
      • Table Size of U.S. Population by Selected Age Brackets, 2015-2060 (in thousands)
      • Table Share of U.S. Population by Selected Age Brackets, 2015-2060 (in percent)
    • Millennials: A Market Altering Force of Their Own
      • Table Pet Services Used in Last 12 Months, Affluent Millennial vs. All Pet Owners, 2017
    • Two-Adult Households with Kids Account for One-Third of Pet Owners
      • Table Share of Total Pet Owners by Household Composition, 2008 through 2017 (percent)
      • Table Share of Total Dog Owners by Household Composition, 2008 through 2017 (percent)
      • Table Share of Total Cat Owners by Household Composition, 2008 through 2017 (percent)
      • Table Share of Total Owners of Pets Other Than Dogs or Cats by Household Composition, 2008 through 2017 (percent)
      • Table Pet Ownership Rates by Household Composition, 2008-2017 (percent)
      • Table Pet Ownership Base by Household Composition, 2008-2017 (thousands of households)
    • Pet Ownership Grows Among Minorities
      • Table Share of Pet-Owning Households by Race/Ethnicity, 2008 vs. 2017
      • Table Change in Pet Market Consumer Base by Selected Pet Ownership Classifications: White Non-Hispanics vs. Minorities, 2008 vs. 2017 (number and percent of U.S. pet-owning households)
      • Table Pet Ownership Rates by Race/Ethnicity: Pets Overall, Dogs, Cats, and Other Pets, 2008-2017 (percent of U.S. households)
      • Table Pet Ownership Base by Race/Ethnicity: Pets Overall, Dogs, Cats, and Other Pets, 2008-2017 (thousands of U.S. households)
      • Table Projected Population Growth of Hispanics, 2015-2060 (in thousands)
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