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米国におけるペット市場の展望 2017-2018年

U.S. Pet Market Outlook, 2017-2018

発行 Packaged Facts 商品コード 233918
出版日 ページ情報 英文 219 Pages
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米国におけるペット市場の展望 2017-2018年 U.S. Pet Market Outlook, 2017-2018
出版日: 2017年05月12日 ページ情報: 英文 219 Pages
担当者のコメント
当レポートでは、米国のペット所有者へ実施したアンケート調査結果と共に、市場トレンドがまとめられております。
概要

当レポートでは、米国におけるペット市場について取り上げ、同市場の将来に影響を及ぼす動向について詳細に分析しており、最新の市場規模と予測、新製品の動向、および独自のペット所有者調査データなどを提供しており、M&A、小売り動向、ペット所有者の統計・支出パターンの分析とともに、お届けいたします。 第1章 エグゼクティブサマリー

第2章 市場動向

  • 本章のハイライト
  • 市場実績
    • ペット産業は変化の中で成長
    • 市場シェア:カテゴリー・動物種類別
    • ペット製品の売上シェア:チャネル別
    • ペット産業の影響
    • マス・ペット専門チャネルの売上はほぼ横ばい
    • 自然食スーパマーケットの売上は3%上昇
    • 専門/グルメスーパーマーケットの売上は減少
  • 市場成長促進因子
    • 経済は依然として弱いが、多くの指標はプラス
    • 3分の1は支出を控える
    • ペット所有者の動向
    • ペットの年齢
    • 体重の問題
    • ペット所有者を健康に保つ
    • 健康とウェルネス
    • コーズマーケティング、ほか

第3章 産業動向

  • 本章のハイライト
  • イントロダクション
    • 市場構造
    • M&Aおよび投資活動
  • ペットサービス
    • 継続的なサービス統合
    • 獣医サービス情勢
    • ペット所有者は獣医のアドバイスに依存
    • 獣医往診の統計
    • クリニック外の獣医往診
    • ペットショップ内の獣医サービス
    • 移動クリニック
    • 口腔ケアサービス
    • 主なサービス種類
    • ペット技術・革新
    • 急成長するペット企業、ほか
  • ペット用品
    • 自然食品が引き続き首位に
    • グレインフリー (穀物不使用) およびその他のフリー(不使用) 宣伝文句
    • 高齢、体重管理およびスペシャルニーズ製品は約38億米ドルに
    • ペットフードの予防医療のメリット
    • 安全性が第一の関心に、ほか

第4章 小売り動向

  • 本章のハイライト
  • マスマーケット
    • Walmartとペット
    • PetSmart および Petco's の売上は120億米ドルを超過
    • その他のペット専門企業
    • スーパーマーケット
    • ホールセールクラブ
    • オンライン販売
    • 専門チャネルにおける小売り製品
    • 農業/飼料種子ストア
    • ホームセンター・ハードウェアストア、ほか

第5章 ペット所有者の動向

  • 本章のハイライト
    • イヌ・ネコの所有者がペット所有者の大半を占める
    • イヌ・ネコの所有者比率:年齢別
    • ペット所有生体の3分の1が複数の種類を飼育
    • ミレニアル世代とベビーブーム世代
    • 世帯構成
    • イヌ vs. ネコ世帯
    • マイノリティのペット所有者が増加

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目次
Product Code: LA15184171

Drastic channel shifts are at play in the pet industry. Following on the heels of private equity's big bets on brick and mortar, in the form of the industry's two pet super stores -- PetSmart (2014) and Petco (2015) -- the e-commerce channel began to explode with pet product sales.

Then, with brick-and-mortar sales showing weakness, PetSmart (and its private equity backers) adopted an "If you can't beat 'em, buy 'em" strategy, purchasing Chewy.com in April 2017 in what is considered the biggest e-commerce deal ever, surpassing Walmart's acquisition of Jet.com in 2016.

And over on the veterinary side of things, Mars Inc. scooped up VCA Inc. in a $7.7 billion deal in January 2017, making its already sizable presence in veterinary care even more impressive.

Going back to those first two deals, the PetSmart deal was one of the largest private equity deals of 2014 and the Petco deal was one of the largest leveraged buyouts of 2015.

All of this activity proves that the pet market is a great industry in which to do business these days. And Packaged Facts' U.S. Pet Market Outlook, 2017-2018 is the premier source for keeping tabs on this dynamic industry.

With this latest edition of our Pet Market Outlook, Packaged Facts delivers all you need to know about the pet industry in one source. This year's edition includes the latest in market sizing and projections, hot new product trends, as well as data from Packaged Facts proprietary Pet Owners Survey. The report analyzes mergers and acquisitions, retail channel trends, and pet owner demographics and spending habits.

Scope

Combining Packaged Facts' extensive monitoring of the pet market with a proprietary Pet Owner Survey hot off the presses - U.S. Pet Market Outlook, 2017-2018 is the go-to source for a complete understanding of the U.S. pet industry. The report evaluates current trends and future directions for marketing and retailing, along with consumer patterns across the full spectrum of the market, including veterinary services, pet food, nonfood pet supplies, and non-medical pet services (grooming, boarding, training, etc.).

The report forecasts market size and growth for each category; examines new product activity; surveys retail channel trends including cross-channel shopping vs. shopper loyalty; and analyzes trends and shifts in the needs of today's pet parents. The report tabulates pet product sales channel by channel. Supplementing Packaged Facts' exclusive Pet Owner Survey is an extensive analysis of Simmons' National Consumer Study, which is based on approximately 25,000 adult respondents surveyed annually. The report contains dozens of numerical tables and charts, as well as numerous photographs of new products, advertising, screen shots and other images across key channels.

Table of Contents

CHAPTER 1: EXECUTIVE SUMMARY

  • INTRODUCTION
  • Age of Ecommerce
  • Scope and Methodology
  • Report Methodology
  • MARKET PERFORMANCE
  • Pet Industry Sees Growth Amid Change
  • Table 1-1: U.S. Pet Market Retail Sales by Category, 2012-2016 (in billions of dollars)
  • Market Share by Category and Animal Type
  • Share of Pet Product Sales by Channel
  • Table 1-2: Share of U.S. Retail Channel Sales of Pet Food, Pet Supplies and Pet Products: By Channel Classification, 2016 (percent)
  • Economy Still Enervated, But Many Indicators Are Positive
  • A Third Spend Less
  • Small Dogs Rule, But Medium Sizes Rebound
  • Table 1-3: Size of Pet Dogs, 2012-2017 (percent of dog owners)
  • Pampering Your Pet Family
  • Millennials and Health & Wellness
  • INDUSTRY TRENDS
  • Market Structure
  • M&A and Investment Activity
  • Veterinary Services Landscape
  • Experiences Drive Traffic at Pet Specialty
  • Pet Tech and Innovation
  • Natural Food Continues Its Top Position
  • Proteins
  • Calming Products
  • RETAIL TRENDS
  • A Piece of the Pet Product Pie
  • Consumer Still Seek Deals, Discounts
  • Table 1-4: Level of Agreement with Statement: “I look out for lower prices, special offers, and sales on pet products,” 2013-2017 (percent)
  • Channel Disloyalty
  • Walmart Tops Among Pet Product Shoppers
  • Ever-Increasing Online Shopping
  • PET OWNERSHIP TRENDS
  • Over Half of Households Own Dogs or Cats
  • Table 1-5: Household Penetration Rates for Selected Pet-Owning Classifications, 2012-2016 (percent and number of U.S. households in millions)
  • Dog and Cat Ownership Rates by Age Bracket
  • Table 1-6: Dog or Cat Ownership Rates by Age Bracket, 2010-2016 (percent of U.S. households)
  • A Third of Pet Households Keep Multiple Types
  • Millennials and Boomers
  • Pet Ownership Grows Among Minorities

CHAPTER 2 MARKET TRENDS

  • CHAPTER HIGHLIGHTS
  • MARKET PERFORMANCE
  • Pet Industry Sees Growth Amid Change
  • Table 2-1: U.S. Pet Market Retail Sales by Category, 2012-2016 (in billions of dollars)
  • Table 2-2: U.S. Pet Market Retail Sales Annual Change by Category, 2012-2016 (percent change over previous year)
  • Table 2-3: Projected Total U.S. Retail Sales of Pet Products and Services, 2016-2021 (in billions of dollars)
  • Table 2-4: Projected U.S. Pet Market Retail Sales by Category, 2017-2021 (in billions of dollars)
  • Table 2-5: U.S. Pet Market Compound Annual Growth Rates by Category: 2011-2016 vs. 2016-2021 (percent)
  • Market Share by Category and Animal Type
  • Table 2-6: Category Share of U.S. Pet Market Retail Sales: 2011, 2016, 2021 (percent)
  • Table 2-7: Category Share of U.S. Pet Market Retail Sales by Animal Type: Dog, Cat, Other, 2016 (percent)
  • Share of Pet Product Sales by Channel
  • Table 2-8: Share of U.S. Retail Channel Sales of Pet Food, Pet Supplies and Pet Products: By Channel Classification, 2016 (percent)
  • Table 2-9: Share of U.S. Retail Channel Sales of Pet Products: By Channel Classification, 2014-2017 (percent)
  • Pet Industry's Impact
  • Table 2-10: Select Pet Industry Businessess, Employees and Revenue
  • Table 2-11: Number of Employed and Median Income, Select Pet Industry Occupations
  • Mass and Pet Specialty Channel Sales Are Generally Flat
  • Natural Supermarket Sales Up 3%
  • Table 2-12: Retail Dollar Sales of Pet Products in the Natural Supermarket Channel: By Category and Segment, 52 Weeks Ending March 2016 vs. March 2017 (in millions of dollars)
  • Table 2-13: Share of Retail Dollar Sales of Pet Products in the Natural Supermarket Channel: By Category and Segment, 52 Weeks Ending March 2016 vs. March 2017 (percent)
  • Specialty/Gourmet Supermarket Sales Down
  • Table 2-14: Retail Dollar Sales of Pet Products in the Specialty/Gourmet Supermarket Channel: By Category and Segment, 52 Weeks Ending March 2016 vs. March 2017 (in millions of dollars)
  • Table 2-15: Share of Retail Dollar Sales of Pet Products in the Specialty/Gourmet Supermarket Channel: By Category and Segment, 52 Weeks Ending March 2016 vs. March 2017 (percent)
  • MARKET DRIVERS
  • Economy Still Enervated, But Many Indicators Are Positive
  • Table 2-16: Pet Owners: Overview by Change in Financial Situation Compared with 12 Months Ago, 2013-2016 (percent of and index for U.S. pet-owning households)
  • Table 2-17: Pet Owners: Overview by Expectations for Personal Financial Situation Over the Next 12 Months, 2013-2016 (percent of and index for U.S. pet-owning households)
  • A Third Spend Less
  • Table 2-18: Level of Agreement with Statement: “I am spending less on pet products because of the economy,” 2011-2017 (percent)
  • Table 2-19: Level of Agreement with Statement: “Many pet products are becoming too expensive,” 2011-2017 (percent)
  • Table 2-20: Amount Spent on Pet Products in Last 30 Days, February 2017 (percent by spending bracket)
  • Table 2-21: Pet Food Purchasing by Price Level, 2015-2017 (percent of dog owners vs. cat owners)
  • Pet Ownership Trends
  • Table 2-22: Household Penetration Rates for Selected Pet-Owning Classifications, 2012-2016 (percent of and number of U.S. households in millions)
  • Sources for Pets
  • Small Dogs Rule, But Medium Sizes Rebound
  • Table 2-23: Size of Pet Dogs, 2012-2017 (percent of dog owners)
  • Table 2-24: Size of Most Recently Acquired Pet Dog, 2014-2017 (percent of dog owners)
  • Illustration 2-1: Screenshot from Cesar Dry TV Commercial Senior, Weight Management, and Special Needs Products
  • Figure 2-1: Share of U.S. Retail Sales of Senior, Weight Management and Special Needs Pet Products: By Category, 2015 (percent)
  • Age of Pets
  • Table 2-25: Age of Dogs and Cats, 2017 (percent of pet owners)
  • Weighty Issues
  • Table 2-26: Agreement with Statement: “I have an overweight dog/cat,” 2016 vs. 2017 (percent of pet owners)
  • Industry Banks on Higher-Income Households
  • Table 2-27: Share of Total U.S. Pet Market Expenditures: $70K+ vs. Under $70K Income Households, 2001-2015 (percent)
  • Table 2-28: $70K+ Household Share of U.S. Pet Market Expenditures: By Category, 2009-2015 (percent)
  • Keeping Pet Owners Healthy
  • Table 2- 29: Agreement with Statement: “My dog or cat has a positive impact on my mental health,” 2017 (percent)
  • Table 2-30: Agreement with Statement: “My dog or cat has a positive impact on my physical health,” 2017 (percent)
  • Pampering Your Pet Family
  • Humanization
  • Illustration 2-2: Black Labels Across Categories
  • Illustration 2-3: CitiKitty Toilet Training System
  • Health and Wellness
  • Table 2-31: Level of Agreement with Statement: “I am willing to pay more for pet food products that are healthier for my pets,” by Age Bracket, 2017 (percent)
  • Cause Marketing
  • Table 2-32: Level of Agreement with Statement: “The participation by pet product retailers in pet welfare and rescue causes and events plays a significant role in where I buy pet products,” 2014-2017 (percent)
  • Table 2-33: Level of Agreement with Statement: “The participation by pet product brands in pet welfare and rescue causes and events plays a significant role in which brands I buy,” 2014-2017 (percent)
  • Table 2-34: Agreement with Statement: “I have contributed time or money to pet welfare or rescue causes,” 2016 vs. 2017 (percent of dog owners vs. cat owners)

CHAPTER 3: INDUSTRY TRENDS

  • CHAPTER HIGHLIGHTS
  • INTRODUCTION
  • Market Structure
  • M&A and Investment Activity
  • Illustration 3-1: Rover and DogVacay Joining Forces
  • Illustration 3-2: K&H's Thermo-Mod Dream Pod
  • Illustration 3-3: Online Ad for Royal Canin at PetFlow
  • PET SERVICES
  • Continued Consolidation of Services
  • Veterinary Services Landscape
  • Pet Owners Rely on Vet Advice
  • Table 3-1: Percentage of Dog and Cat Owners Who Rely on Their Veterinarian for Advice, by Topic of Advice, 2016
  • Veterinary Visit Statistics
  • Table 3-2: Percentage of Dog and Cat Owners Who Have Visited Vet in Last 12 Months for Routine and Sick/Emergency Vet Visits, 2016
  • Veterinary Visits Outside of the Clinic
  • Table 3-3: Percentage of Dog and Cat Owners Who Would Be Interested in Having a Veterinarian Visit Their Home or Work for Routine Health Services, 2016
  • Veterinary Services Inside Pet Superstores
  • Table 3-4: Percentage of Dog or Cat Owners Who Have Taken Pets to a Pet Superstore for Veterinary Services in Last 12 Months, 2016 vs. 2017
  • Mobile Clinics
  • Table 3-5: Percentage of Dog or Cat Owners Who Have Visited a Mobile Veterinary Clinic in Last 12 Months, 2017
  • Oral Care Services
  • Figure 3-1: Level of Agreement with Statement: “I am concerned about the dental hygiene/breath odor of my pets,” 2017 (percent)
  • Fairness to Pet Owners Act
  • Experiences Drive Traffic at Pet Specialty
  • Illustration 3-4: Screenshot of Petco's “Getting to Know You” Ad
  • Table 3-6: PetSmart and Petco Sales of Pet Services, 2001-2016 (separately and combined, in millions of dollars)
  • Table 3-7: Percentage of Dog or Cat Owners Who Have Taken Pets to a Pet Superstore for Non-Medical Pet Services in Last 12 Months, 2016 vs. 2017 (percent)
  • Top Service Types
  • Table 3-8: Top Pet Service Types: Last 12 Months vs. Last 30 Days, 2017 (percent of dog owners vs. cat owners)
  • Pet Tech and Innovation
  • Illustration 3-5: Petcube Ad on Facebook
  • Fast-Growing Pet Companies
  • PET PRODUCTS
  • Natural Food Continues its Top Position
  • Figure 3-2: Level of Agreement with Statement: “Natural/organic brand pet products are often better than standard national brand products,” 2016 vs. 2017 (percent of pet owners)
  • Grain-Free and Other Free-Of Claims
  • Table 3-9: Dog and Cat Owners Currently Using Pet Food: By Free-Of Claim, 2017 (percent)
  • Illustration 3-6: Wellness Complete Health Grain Free
  • Illustration 3-7: Facebook Post for Milk-Bone Farmer's Medley Ancestral
  • Illustration 3-8 Merrick Backcountry Hero's Banquet Stew Proteins
  • Table 3-10: Agreement with Statement: “My dog/cat needs a high-quality protein diet,” 2017 (percent of dog owners vs. cat owners)
  • Senior, Weight Management and Special Needs Products Near $3.8 Billion
  • Figure 3-3: Share of U.S. Retail Sales of Senior, Weight Management and Special Needs Pet Products by Category, 2015 (percent)
  • Pet Food's Preventive Health Benefits
  • Table 3-11: Level of Agreement with Statement: “High-quality dog foods/cat foods are effective for preventive health care,” 2015-2017 (percent)
  • Safety is Our First Concern
  • Table 3-12: Level of Agreement with Statement: “Fear of pet food contamination/ product safety is a key consideration in the dog foods/cat foods I buy,” 2015-2017 (percent of dog owners vs. cat owners)
  • Table 3-13: Level of Agreement with Statement: “I am concerned about the safety of the dog food, dog treat, and dog chew products (or cat food and treat products) that I buy,” 2015-2017 (percent of dog owners vs. cat owners)
  • Figure 3-4: Level of Agreement with Statement: “I consider natural and organic pet foods to be safer than regular pet foods,” 2017 (percent)
  • Pet Supplement Sales Experience Modest Growth in 2016
  • Supplements as Preventive Care May Lower Vet Costs
  • Food Toppers
  • Treat Trends
  • Table 3-14: Dog and Cat Treats Purchased By Pet Health Condition or Concern, Last Three Months (percent)
  • Illustration 3-9: Coupon Sign-Up Form for Beneful Break-n-Bites
  • Prevalence of Holiday-Themed Pet Products and Services
  • Table 3-15: Agreement with Statement: “Over the recent Christmas/ Winter Holiday season, my dog(s)/cat(s) got special gifts or treats,” 2016 vs. 2017 (percent of dog owners vs. cat owners)
  • Illustration 3-10: PetRageous Designs' Holiday Sweaters
  • Illustration 3-11: Party City's Star Wars Yoda Costume
  • Illustration 3-12: Holiday Display Cases for Big Heart Pet Brands Treats
  • The Nonfood Pet Supplies Market
  • Calming Products
  • Figure 3-5: Pet Calming Product Usage, 2016 (percent of dog or cat owners)
  • Table 3-16: Purchase of Products to Relieve a Pet's Anxiety/Stress, Last 12 Months (percent of dog owners vs. cat owners)
  • Table 3-17: Purchase of any type of pet food, pet treat, or pet vitamin/supplement to target calming or motion sickness, 2016 (percent of dog owners vs. cat owners)
  • Illustration 3-13: SILEO Noise Aversion Gel
  • Illustration 3-14: Petmate's CALMZ Anxiety Relief System
  • Illustration 3-15: Facebook Post for Comfort Zone Adaptil Diffuser
  • Keeping It Fresh with Litter and Clean-up Products
  • Illustration 3-16: Screenshot of Arm & Hammer Slide TV Spot
  • Illustration 3-17: 2017 Fresh Step with Febreze Innovations
  • Illustration 3-18: BH Pet Gear's EmojiNation Pet Line Poop Bag
  • Non-Dog/Cat Pet Products
  • Pet Travel
  • Table 3-18: Travel Activities of Dog and Cat Owners in Last 12 Months, 2017 (percent of dog owners vs. cat owners)
  • Durable Dog and Cat Products
  • Illustration 3-19: K&H's EZ Mount Window Bubble Pod

CHAPTER 4: RETAIL TRENDS

  • CHAPTER HIGHLIGHTS
  • A Piece of the Pet Product Pie
  • Discount Fever Doesn't Abate
  • Table 4-1: Level of Agreement with Statement: “I look out for lower prices, special offers, and sales on pet products,” 2013-2017 (percent)
  • Spending More on Pet Products
  • Table 4-2: Level of Agreement with Statement: “I am willing to pay more for pet food products that are healthier for my pets,” 2017 (percent)
  • Coupon Use Close to Pre-Recession Levels
  • Table 4-3: Percent Who Use Pet Food Coupons: Dog Owners vs. Cat Owners, 2011- 2016 (percent)
  • Channel Loyalty
  • Table 4-4: Channel Loyalty in Pet Product Purchasing: All Channels, 2008-2016 (percent and number)
  • Table 4-5: Share of Customer Base Who Are Channel-Loyal by Leading Retail Channels or Pet Superstore Chains, 2010-2016 (percent)
  • Table 4-6: Channel-Loyal Customer Base for Pet Products by Leading Retail Channels or Pet Superstore Chains, 2010-2016 (number in thousands)
  • Pet Product Purchasing Rates by Channel
  • Table 4-7: Household Purchasing Overview for Pet Products by Retail Classification: U.S. Households Overall vs. Dog or Cat Owners, 2016 (number and percent)
  • Purchase Trends by Channel
  • Table 4-8a: Purchasing Rates for Pet Products by Selected Retail Channels and Pet Superstore Chains, 2011-2016 (percent)
  • Table 4-8b: Purchasing Base for Pet Products by Selected Retail Channels or Pet Superstore Chains, 2011-2016 (U.S. dog or cat owners in thousands)
  • Walmart Tops Among Pet Product Shoppers
  • Table 4-9: Channel Choices for Pet Product Shopping, Last Three Months: Pet Food, Pet Medications, Other Pet Supplies, 2016 vs. 2017 (percent of pet product buyers)
  • Private Label Has Bright Spots
  • Illustration 4-1: Private Label Cat Litter at Target
  • Illustration 4-2: Tractor Supply's 4Health Special Care line
  • Illustration 4-3: Trade Ad for Simmons Pet Food
  • Illustration 4-4: Chewy's Tylee's Brand
  • THE MASS-MARKET
  • Walmart and Pets
  • Illustration 4-5: Sponsored Blog Post about Nature's Recipe at Walmart
  • Pet Deals at Target
  • Illustration 4-6: Sponsored Blog Post for Target and Purina
  • PetSmart and Petco's Sales Pass $12 Billion Mark
  • Table 4-10: PetSmart and Petco Sales and Number of Stores, 2001-2016 (aggregated, in units and millions of dollars)
  • Illustration 4-7: Petco Drs. Foster & Smith Signage
  • The Strategy of Exclusivity
  • Illustration 4-8: >PetSmart's Secret Life of Pets Partnership
  • Illustration 4-9: Vanderpump Pet Facebook Page
  • Other Pet Specialty Players
  • Supermarkets
  • Illustration 4-10: PetCakes Available at Kroger
  • Illustration 4-11: Michigan Kroger's Twitter Post for April Fools Deal
  • Illustration 4-12: Stop & Shop's Holiday Dog Toy Coupon Post
  • Illustration 4-13: H-E-B's Heritage Ranch Brand with On-Trend Labeling
  • Wholesale Clubs
  • Online Sales
  • Table 4-11: Level of Agreement with Statement: “I am buying pet products online more than I used to,” 2012-2017 (percent)
  • Table 4-12: Time Frame for Most Recent Online Purchase of Pet Products, 2012-2017 (percent of pet owners)
  • Illustration 4-14: Petco.com and Nutro Max Ad
  • Illustration 4-15: Wag.com Redirecting to Amazon.com
  • Pet Products in Professional Channels
  • Agricultural/Feed-Seed Stores
  • Home Improvement Stores and Hardware Stores
  • Illustration 4-16: Lowe's #NationalPuppyDay Twitter Post
  • Illustration 4-17: Lowe's Twitter Post About Veteran and Service Dog Employees

CHAPTER 5: PET OWNERSHIP TRENDS

  • CHAPTER HIGHLIGHTS
  • Dog and Cat Owners Make Up Bulk of Pet Owners
  • Table 5-1: Household Penetration Rates for Selected Dog- or Cat-Owning Classifications, 2011-2016 (percent of U.S. households)
  • Table 5-2: Household Populations for Selected Dog- or Cat-Owning Classifications, 2011-2016 (thousands of U.S. households)
  • Table 5-3: Household Penetration Rates for Selected Pet-Owning Classifications, 2012-2016 (percent of and number of U.S. households in millions)
  • Dog and Cat Ownership Rates by Age
  • Table 5-4: Dog or Cat Ownership Rates by Age Bracket, 2010-2016 (percent of U.S. households)
  • A Third of Pet Households Keep Multiple Types
  • Table 5-5: Multiple Pet Ownership by Animal Type, 2011 vs. 2016 (percent of pet-owning households)
  • Table 5-6: Ownership of Multiple Pets of a Single Type, 2012 vs. 2016 (percent of U.S. households who own a given type of pet)
  • Millennials and Boomers
  • Table 5-7: Household Penetration Rates for Selected Pet-Owning Classifications: By Generational Cohort, 2016 (percent of U.S. households)
  • Table 5-8: Household Populations for Selected Pet-Owning Classifications: By Generational Cohort, 2016 (number of U.S. households in thousands)
  • Table 5-9: Indexes for Selected Pet-Owning Classifications: By Generational Cohort, 2016 (U.S. households)
  • Table 5-10: Indexes for Dog or Cat Ownership: By Age Cohort, 2012 vs. 2016 (U.S. households)
  • Table 5-11: Total U.S. Population Growth for Selected Age Brackets, 2015-2060 (in thousands)
  • Table 5-12: Share of Total U.S. Population Growth for Selected Age Brackets, 2015-2060 (in percent)
  • Household Composition
  • Table 5-13: Dog/Cat Ownership Rates by Household Composition, 2010-201 (percent)
  • Table 5-14: Share of Total Dog/Cat Owners by Household Composition, 2010-2016 (percent)
  • Dog vs. Cat Households
  • Table 5-15: Dog Ownership Rates by Household Composition, 2010-2016 (percent)
  • Table 5-16: Share of Total Dog Owners by Household Composition, 2010-2016 (percent)
  • Table 5-17: Cat Ownership Rates by Household Composition, 2010-2016 (percent)
  • Table 5-18: Share of Total Cat Owners by Household Composition, 2010-2016 (percent)
  • Pet Ownership Grows Among Minorities
  • Table 5-19: Change in Pet Market Consumer Base: White Non-Hispanics vs. Minorities, 2012 vs. 2016 (number and percent of U.S. dog- or cat-owning households)
  • Table 5-20: Dog and Cat Ownership Trends by Race/Ethnicity, 2010-2016 (percent and number of U.S. dog- or cat-owning households)
  • Table 5-21: Dog vs. Cat Ownership Trends by Race/Ethnicity, 2012 vs. 2016 (percent and number of U.S. dog- or cat-owning households)
  • Illustration 5-1: Screenshot from Purina Spanish Language TV Spot
  • Illustration 5-2: Dog Chow Packaging Featuring Employee and His Dog
  • Illustration 5-3: Screenshots from English- and Spanish-language Nexgard Ads
  • Table 5-22: Demographic Snapshot of the U.S. Population, 2014
  • Table 5-23: Projected Population Growth of Hispanics, 2015-2060 (in thousands)
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