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市場調査レポート

米国のコーヒー/ティー・フードサービス市場の動向

Coffee and Tea Foodservice Trends in the U.S

発行 Packaged Facts 商品コード 230307
出版日 ページ情報 英文 180 Pages
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米国のコーヒー/ティー・フードサービス市場の動向 Coffee and Tea Foodservice Trends in the U.S
出版日: 2012年02月01日 ページ情報: 英文 180 Pages
概要

当レポートでは、米国のコーヒー/ティー・フードサービス市場について調査分析を行い、メニュー価格設定、割引、コーヒー用品の価格動向、プロモーション活動/戦略、フレーバーの革新、健康への動向、小売ブランドなどについて考察してまとめ、概略下記の構成で取り上げております。

第1章 エグゼクティブサマリー

第2章 市場シェア:コーヒー/ティー・フードサービス売上分析

  • 概要
  • 市場規模と見通しのサマリー
  • 四半期売上比較:ブランド/店舗部門別
  • 業績と見通し:コーヒー店/ドーナツ店
  • 業績と見通し:QSRコーヒー店
  • 消費者の支出動向

第3章 コーヒー/ティー・フードサービスのマクロ経済学的促進因子

  • 概要
  • 2014年までの景気予測
  • 分析:消費者信頼感とフードサービス
  • 分析:雇用とフードサービス
  • 分析:消費者の支出動向
  • 分析:コーヒー/ティーの価格見通し

第4章 コーヒー/ティー・フードサービス

  • 概要
  • ティー:消費者の関心の高まり
  • 概要

第5章 コーヒー/ティー・フードサービスのメニューの動向

  • Datassential
  • 何が流行っているのか?
  • コーヒーのバラエティ
  • レストランへの浸透
  • コーヒーのフレーバーと種類
  • ティーのフレーバーとバラエティの動向
  • アイスティー
  • 小売ブランドのティー
  • 小売ブランドのティーのメニューへの浸透
  • Mighty Leaf
  • DrinkWorks
  • 有名レストランのブランドコーヒー/ティーのメニュー

第6章 消費者のコーヒー/ティーの利用と好み

  • サマリー分析
  • ティー
  • コーヒー
  • レストラン部門の来店者数/来店頻度比較:2008年〜2011年
  • レストラン利用動向:世帯収入別
  • レストラン利用動向:人種/民族別
  • コーヒーとティー
  • コーヒーとティーの利用は不況でも堅調
  • ティー愛飲者の動向
  • リーフティー、インスタントティー、RTDティー、レストランで注文するティー
  • リーフティー、インスタントティー、RTDティー、レストランで注文するティー:フレーバー/バラエティ分析
  • レストランから発注されるティーのフレーバー/バラエティ
  • コーヒー飲料、エスプレッソ/カプチーノ、インスタントコーヒー
  • コーヒー愛飲者の動向
  • 一日のコーヒー消費頻度
  • コーヒーを飲む時間帯
  • 過去1週間のコーヒーの調達:方法/場所

第7章 コーヒー/ティーレストランブランド分析

  • 概要
  • Dunkin' Donuts
  • McDonald's
  • Starbucks Corporation
  • Argo Tea Cafe
  • Au Bon Pain
  • Caffe Luxxe
  • Camille's Sidewalk Cafe
  • Caribou Coffee Company
  • Coffee Bean & Tea Leaf
  • Java Dave's Coffee
  • La Madeleine Country French Cafe
  • Peet's Coffee and Tea
  • Tazo Tea
  • Tully's Coffee
目次
Product Code: LA6483369

Coffee and Tea Foodservice Trends in the U.S. provides industry participants with essential guidance on trends including menu pricing and discounting; coffee commodity pricing trends; promotional activity & strategy; flavor innovation; coffee and tea foodservice health trends; and retail coffee and tea brands used in foodservice.

Coffee and tea remains a key foodservice industry growth driver, buoyed by aggressive menu innovation and platform expansion, a strong foothold in the breakfast daypart, consumer lifestyle needs, and some of the lowest price points in an industry battling a down economy.

Led by Starbucks and Dunkin' Donuts, coffee and tea players continue to outperform restaurant industry growth, with revenue growth extending across restaurant segments. Coffee and Tea Foodservice Trends in the U.S. tracks coffee and tea growth not only among specialists but among restaurant brands pursuing incremental profits through improvements in coffee and tea quality and variety.

This report will help industry participants:

  • Stay on trend, with menu analysis that includes trending of coffee & tea varieties, flavors and types by restaurant segment.
  • Learn from innovation and category leaders via coffee and tea foodservice innovator case studies on the following brands: Argo Tea, Café Luxxe, Camille's Sidewalk Café , Caribou, Coffee Bean & Tea Leaf, Dunkin' Donuts, Intelligensia Coffee & Tea, Java Dave's, La Madeleine, Peet's, Starbucks, Tea Station, Tim Hortons and Tully's. Coverage also includes major QSR brands, such as McDonald's, Burger King and Wendy's.
  • Gauge coffee-centric restaurants' brand performance against their strategy decisions via trending of guest traffic, same-store sales, and guest check averages among leading brands.
  • Keep ahead of consumer coffee and tea foodservice drinking trends, with analysis by flavor and type of coffee and tea, daypart usage, and penetration by segment.
  • Get direction on industry revenue growth, with a foodservice market size and forecast for coffee and tea, including context for selected foodservice segments (including convenience stores, snack and beverage concepts, and fast food/QSR restaurants).

Scope of Report

This report examines foodservice coffee and tea trends in the United States,focusing on coffee and tea sold at foodservice venues. A majority of coffee and tea foodservice sales are "by the cup," but many foodservice locations also provide packaged ready-to-drink (RTD) options, as well as options to be prepared by the consumer at another location.

Foodservice channels include snack and beverage restaurants (including coffeehouses, donut shops and teahouses), limited-service restaurants (including QSR and fast casual restaurants), and full-service restaurants (including family, casual and fine dining restaurants). Other channels--such as bars/taverns, cafeteria, hotel foodservice and food trucks--are also covered by the analysis.

For the purposes of this report, foodservice sales refer to prepared tea and coffee intended for immediate consumption, such as a cup of brewed tea or tea, a dispensed glass of iced tea or iced coffee, or a single RTD container. Any packaged product-such as a tin of leaves, a bag of ground coffee or a multi-pack of RTD bottles-sold through a foodservice establishment is considered a retail sale for market sizing purposes.

Report Methodology

The information contained in this report was obtained from primary and secondary research. Primary research entailed consultations with beverage market sources, on-site examination of retail venues, and fielding a proprietary Packaged Facts online consumer survey focusing on beverage product shopper insights. Menu item data is provided in part by Datassential, a leading foodservice research company. We highlight content from its MenuTrends product, which has the widest coverage of restaurants on the market. Secondary research included extensive Internet canvassing and research- and data-gathering from relevant consumer business and trade publications; company reports including annual reports, press releases, and investor conference calls; company profiles in trade and consumer publications; government reports; and other food and beverage market reports by Packaged Facts.

Our consumer analysis draws primarily on two data sources. The first is national consumer survey data from Experian Simmons in its Summer 2011 National Consumer Study, as well as previous-year Experian Simmons surveys. The discussion of consumer patterns also draws on proprietary Packaged Facts online consumer surveys, including a May/June 2011 survey based on 2,000 U.S. adults (including 1,539 coffee drinkers and 1,453 tea drinkers) who in aggregate are census representative on the primary demographic measure of age, gender, geographic region, race/ethnicity, and presence of children in the household.

Table of Contents

Chapter 1: Executive Summary

  • Scope and Methodology
    • Scope of coverage
  • Methodology
    • Consumer survey methodology
    • Market size and forecast
    • Consumer restaurant spend trending
    • Menu item trend analysis
    • Other sources
    • Restaurant categories
    • Limited-service restaurant definitions
    • Full-service restaurant definitions
    • Other definitions
  • Share of Stomach: Coffee and Tea Foodservice Sales Analysis
  • Coffee and Tea Foodservice Macroeconomic Drivers
    • Insight Capsule
  • Coffee and Tea Foodservice Trends
    • Insight capsule
  • Coffee and Tea Foodservice Menu Trends
    • Insight Capsule
  • Consumer Coffee and Tea Foodservice Usage & Preferences
    • Insight Capsule
  • Coffee and Tea Foodservice Brand Analysis

Chapter 2: Share of Stomach: Coffee and Tea Foodservice Sales Analysis

  • Overview
  • Market size and forecast summary
    • Restaurant industry market and forecast
    • Nonalcoholic beverage sales summary
      • Graph 2-1: Restaurant & Drinking Places Sales, Non-Alcoholic Beverage Share, 2006-14
    • Coffee and tea grow shares of nonalcoholic beverages sales
      • Graph 2-2: Non-Alcoholic Sales at Restaurant & Drinking Places: Coffee, Tea and Other, 2006-14
    • $18.7 billion in forecasted 2012 sales
      • Graph 2-3: Coffee and Tea Sales at Restaurants & Drinking Places, 2006-14
    • 2011 sales spike; moderated growth ahead
      • Graph 2-4: Coffee and Tea Sales at Restaurants & Drinking Places, % Change, 2006-14
    • Coffee to continue contributing higher dollar share
      • But siphoning at-home and office sales is central to occasion-based growth
        • Graph 2-5: Coffee and Tea Sales at Restaurants & Drinking Places, Dollar Share, 2006-14
    • Coffee and tea per capita and population use
      • Graph 2-6: Coffee and Tea Volume, U.S. Per Capita, 2000-2009
      • Graph 2-7: Coffee and Tea Volume, U.S. Population, 2000-2009
  • Quarterly same-store sales comparisons, by brand and restaurant segment
    • Reading the graphs
    • One-year and multi-year comparisons
  • Performance & outlook: coffeehouses and donut shops
    • Coffeehouses ride positive sales wave
      • Graph 2-8: Coffeehouse and Donut Shop Restaurant Annual Same-Store Sales Index:
    • 2005-10, 2006-10, 2007-10 & 2008-2010
      • Positive segment momentum through 2011
        • Graph 2-9: Coffeehouse and Donut Shop Restaurant Quarterly Same-Store Sales Index:
      • 2008-11, 2009-11 & 2010-11
  • Performance & outlook: QSR coffee players
    • Outlook
    • QSR: the behemoth grows while others falter
      • Graph 2-10: QSR Coffee-Centric Restaurant Annual Same-Store Sales Index:
    • 2005-10, 2006-10, 2007-10 & 2008-2010
      • Mixed momentum through 2011
        • Graph 2-11: QSR Coffee-Centric Restaurant Quarterly Same-Store Sales Index:
    • 2005-10, 2006-10, 2007-10 & 2008-2010
    • Competitive capsule: Burger King
      • Menu initiatives
      • Breakfast menu trends
    • Competitive capsule: McDonald's
      • Breakfast: a quarter of sales, with unit volumes on the upswing
      • Beverage sales are booming
      • Coffee lays the foundation for broadening McCafé platform
    • Competitive capsule: Wendy's
      • Wendy's reenters breakfast wars with premium QSR differentiation
      • Redhead Roasters
      • Tweaking menu strategy by moving away from extreme affordability
    • Fast casual coffee players
      • Panera Bread, Einstein Noah and Cosi
        • Graph 2-12: Fast Casual Coffee-Centric Restaurant Annual Same-Store Sales Index:
    • 2005-10, 2006-10, 2007-10 & 2008-2010
    • Positive momentum
      • Graph 2-13: Fast Casual Coffee-Centric Restaurant Quarterly Same-Store Sales Index:
    • 2008-11, 2009-11 & 2010-11
    • Food away from home spending share declines, but 2010 growth is stable
      • Graph 2-14: Food Away from Home vs. Food at Home, 2001-2010
    • Restaurant Performance Index exhibits moderate strength during 2011
      • Graph 2-15: Restaurant Performance Index, 2007-2011
  • Consumer spending trends
    • Daypart analysis
    • Hispanics driving growth in food spending
      • Driving dayparts
        • Table 2-1: Restaurant Share of Spend, by Daypart: Hispanic v. Non-Hispanic, 2007-10
    • Spending trends by age
      • Table 2-2: Restaurant Share of Spend, by Daypart, by Age, 2007-10
    • Spending trends by HH income
      • Daypart trends
        • Table 2-3: Restaurant Share of Spend, by Daypart, by HH Income, 2007-10

Chapter 3: Coffee and Tea Foodservice Macroeconomic Drivers

  • Overview
  • Our take: muted optimism
  • Economic forecast through 2014
    • GDP: A long time getting back, but finally passes pre-recession levels
      • Forecast factors
        • Graph 3-1: Unemployment, GDP & Inflation Forecast, 2011-2014
  • Analysis: consumer confidence & foodservice
    • Consumer confidence remains abysmal but is rising from bottom
      • Present Situation Index increases business condition perceptions & job prospects brighten
      • Expectations Index rises on business conditions & job prospect optimism
        • Graph 3-2: Unemployment Rate, Savings Rate & Consumer Confidence, 2007-2011
    • Foodservice application and analysis
      • Strong correlations to LSR family, snack and beverage & high-frequency limited-service usage
        • Table 3-1: Degree of Consumer Confidence, Limited-Service Restaurant Use & Usage Frequency
      • Weaker correlation to full-service usage
  • Analysis: employment & foodservice
    • Unemployment remains high but is tapering downward
    • Demographic analysis
      • Trouble areas
      • Restaurant industry ramifications
      • Bright spots
      • Restaurant industry ramifications
        • Table 3-2: Unemployment Trends, by Demographic, October 2009 to December 2011
  • Analysis: consumer spending trends
    • Consumer spending ticks upward
      • Inflation-adjusted foodservice & accommodations consumer spending up 4% since 2005
        • Graph 3-3: Real Personal Consumption Expenditures by Type of Product,
    • Indexes, 2007-2011
      • Lower energy prices free up discretionary income for foodservice spending
        • Graph 3-4: U.S. Regular Gasoline Prices, 2007-2011
  • Analysis: coffee and tea price outlook
    • Commodity coffee prices coming back down to earth?
      • Graph 3-5: Consumer Debt Ratios: 2007-2011
    • In face of rising coffee commodity prices, tea remains stable
      • Tea pricing stability delivers growth potential
        • Graph 3-6: Producer Price Index, Coffee and Tea, 2007-2011
      • PPI industry index follows commodity trends
        • Graph 3-7: Producer Price Index, Coffee and Tea Manufacturing, 2007-2011
    • Translation: higher coffee and coffee drink menu prices
      • Table 3-3: Average Increase in Price of Coffee and Drinks, by Beverage Type, 2007-2011
      • Retail price trends
        • Graph 3-8: Consumer Price Index, Coffee and Tea, 2007-2011
    • Summarized pricing analysis
      • Table 3-4: Commodity and Industry PPI & CPI: Coffee & Tea Percent Change, 2007
    • Coffee and tea imports: volume and value
      • Increase in coffee sales highly influenced by cost per ton, not volume increases
        • Table 3-5: Coffee Imports, by Product Type Value, 2006-2010
        • Table 3-6: Coffee Imports, by Product Type Volume, 2006-2010
        • Table 3-7: Coffee Imports, U.S. Dollars per Ton, by Product Type, 2006-2010
      • Tea import value increases, based on price and volume increases
        • Table 3-8: Tea Imports, by Product Type Value, 2006-2010
        • Table 3-9: Tea Imports, by Product Type Volume, 2006-2010
        • Table 3-10: Tea Imports, U.S. Dollars per Ton, by Product Type, 2006-2010

Chapter 4: Coffee and Tea Foodservice Trends

  • Overview
    • Specialty coffee & tea growth
      • Specialty coffee
      • Specialty tea
      • And the winner is . . .
      • Mainstreaming is at hand
    • Shift away from carbonated beverages
      • Iced tea and specialty coffee benefit
    • Multi-channel distribution model increasingly the rule, not the exception
      • Green Mountain: a new multi-channel model
      • Coffeehouses increasingly retail, foodservice and commercial participants
      • Coffeehouse brands increasingly retail powerhouses
    • Ushering in Age of the K-Cup
      • Dunkin' Donuts
      • Starbucks
      • Tripling household penetration within 5 years?
      • Not just a coffee thing; a beverage thing
      • Hain Celestial
    • Food platforms now the rule; continued expansion expected
    • Expanding beyond coffee . . .
    • Coffee: Revitalizing instant
      • VIA raises instant coffee quality bar
      • The Via Effect
    • Coffee: Lightening up
  • Tea: Growing consumer awareness
    • Tea: Consumer focus on health and wellness
      • Tea's healthful properties a hit with consumers
        • Table 4-1: Consumer Beverages Purchased for Nutritional Benefits, 2011
        • Table 4-2: Tea Types Purchased in Last 12 months: Health Significance, 2011
  • Overview

Chapter 5: Coffee and Tea Foodservice Menu Trends

  • Datassential
  • What's hot?
    • The “hottest”? Specialty tea
      • Table 5-1: Top 10 Nonalcoholic Beverage Menu Trends, 2011
  • Coffee varieties
    • Table 5-2: Top Coffee Varieties, Restaurant Penetration, by Segment, 2011
  • Restaurant penetration increases
    • Table 5-3: Top Coffee Varieties, Restaurant Penetration, by Segment, 2007-2011
  • Coffee flavors and types
    • Table 5-4: Top Coffee Flavors/Types, Restaurant Incidence, by Segment, 2011
  • Tea flavor & variety trends
    • Table 5-5: Top Hot Tea Flavors, Restaurant Penetration, by Segment, 2011
  • Iced tea
    • Table 5-6: Top Iced Tea Varieties, Restaurant Penetration, by Segment, 2011
  • Retail branded teas: menu presence and introductions
    • Seattle's Best gets the ball rolling
      • But Starbucks brand can play a role
      • Other players also plan to grow foodservice presence
    • Taco Bell parlays retail brand equity into large-scale daypart expansion
  • Retail branded tea on the menu more common
    • Snapple, Lipton, Nestea and AriZona lead the way
    • Tazo, Gold Peak, Mighty Leaf and Fuze breaking onto the menu
  • Mighty Leaf on the move
    • Jamba Juice
    • Atlanta Bread
  • DrinkWorks cracks 7-Eleven
  • Selected restaurant brand coffee and tea menu introductions
    • Krispy Kreme
    • Jack in the Box
    • Other menu introductions
    • Overview

Chapter 6: Consumer Coffee and Tea Foodservice Usage & Preferences

  • Summary analysis
    • Guiding Industry Guest Traffic Trends
      • Guest traffic remains an issue
      • Snack and beverage trouble spots: Generations Y and X
      • Adjusting to downward HH income shifts
      • Cater to diversity
      • Breakfast growth; breakfast opportunity
      • Follow Boomers
    • Guiding coffee and tea trends
      • Mature usage dictates need for expanding varieties, usage occasions & distributions channels
  • Summary Analysis: Tea
    • Foodservice upside
    • Moving tea-centricity into under-tapped areas
    • Specialty tea - or specialty tea mainstreaming?
    • Room for additional tea variety at restaurants
    • Target young and old
    • The ethnic tea connection
  • Summary Analysis: Coffee
    • The Via Effect
    • Ground/whole bean coffee suffering at the hands of single-brew/instant innovation?
    • Conversion opportunities
    • 143 million opportunities to sell coffee every morning
    • Drive-thru, anyone?
  • Restaurant Segment Guest Traffic Count and Frequency Comparisons, 2008-11
    • Visit frequency definitions
    • Population growth saves industry
    • Table 6-1: Restaurant Usage by Major Segment, 3-Year Growth Index, 2008-11
    • Age restaurant usage trends
      • Snack and beverage usage declines
        • Table 6-2: Restaurant Segment Usage & Growth, by Generation, 2008-11
        • Table 6-3: Limited-Service Restaurant Guest Traffic Trending, by Age/Generation, 2008-2011
  • HH income restaurant usage trends
    • Downward migration in HH income has serious ramifications for restaurant industry
      • Table 6-4: Restaurant Segment Usage & Growth, by HH Income, 2008-11
  • Race/ethnicity restaurant usage trends
    • Table 6-5: Restaurant Segment Usage & Growth, by Race/Ethnicity, 2008-11
    • Daypart guest visit frequency
    • Summary analysis
      • Dinner remains biggest draw
      • Breakfast and snack growth
    • LSR breakfast, LSR dinner and FSR snack outpace other daypart segments
      • Table 6-6: Restaurant Use, by Daypart and Restaurant Segment, 2008-11
    • Daypart restaurant usage, by age
      • Table 6-7: 2011 Daypart Use, by Restaurant Segment: Age
    • Daypart restaurant usage growth, by age
      • Percentage breakfast use among 35-44s grows over time
      • Percentage snacking use among 25-34s on the upswing
        • Table 6-8: 2008-2011 Daypart Usage Growth, by Restaurant Segment: Age
    • Daypart restaurant usage, by HH income
      • Table 6-9: 2011 Daypart Use, by Restaurant Segment: HH Income
    • Daypart restaurant usage growth, by HH income
      • Table 6-10: 2008-2011 Daypart Usage Growth, by Restaurant Segment: HH Income
  • Coffee and Tea
  • Coffee and tea usage holds steady through recession
    • Table 6-11: Coffee and Tea Usage Trending, 2008-2011
    • Bagged/packaged tea, RTD iced tea & instant iced tea
      • Table 6-12: Bagged/Packaged Tea, RTD Iced Tea & Instant Iced Tea Usage Trending, 2008-2011
    • Bagged/packaged hot & iced tea
      • Table 6-13: Regular Hot & Iced Tea Usage Trending, 2008-2011
    • Regular loose & bagged tea
      • Table 6-14: Regular Loose & Bagged Tea Usage Trending, 2008-2011
  • Framing foodservice tea drinking trends: tea drinkers
    • Usage baseline: 173.5 million adult tea consumers
      • Table 6-15: Tea Drinkers, Selected Demographics, 2011
  • Leaf tea, instant tea, RTD tea and tea ordered at restaurants
    • Leaf tea the usage leader by wide margin
    • Restaurant opportunity
      • Table 6-16: Teas Purchased/Ordered in Last 12 months, 2007-11
    • Generational differences
      • Table 6-17: Teas Purchased/Ordered in Last 12 months, by Generation, 2007-11
    • Instant/mixed tea usage results yield HH income surprise
      • Table 6-18: Teas Purchased/Ordered in Last 12 months, by HH Income, 2007-11
    • Cultural heritage informs Asians' tea use
      • Table 6-19: Teas Purchased/Ordered in Last 12 months, by Race/Ethnicity, 2007-11
    • Regional differences
      • Table 6-20: Teas Purchased/Ordered in Last 12 months, by Region, 2007-11
    • Urban restaurant tea ordering higher than average
      • Table 6-21: Teas Purchased/Ordered in Last 12 months, by Region, 2007-11
  • Leaf, instant, and RTD tea & tea ordered at restaurants: flavor & variety analysis
    • Black tea leads tea leads consumer tea purchases
      • Specialty teas reaching wide audience
      • Form and purchase method create significant distinctions
        • Table 6-22: Leaf Teas Purchased in Last 12 months, by Flavor/Variety, 2007-11
    • Visualizing the results
      • Graph 6-1: Leaf, Instant & RTD Tea Purchasing; Restaurant Tea Ordering:
    • Population Analysis, 2011
    • Leaf tea
      • Black and green teas dominate
        • Table 6-23: Leaf Teas Purchased in Last 12 months,
    • by Flavor/Variety, 2007-11
    • Instant/mix teas
      • Higher penetration rates among niche teas
        • Table 6-24: Instant/Mix Teas Purchased in Last 12 months,
    • by Flavor/Variety, 2007-11
    • RTD teas
      • Table 6-25: RTD Teas Purchased in Last 12 months,
    • by Flavor/Variety, 2007-11
  • Tea flavor/varieties ordered from restaurants
    • Room for additional variety at restaurants
      • Table 6-26: Teas Ordered from Restaurants in Last 12 months,
    • by Flavor/Variety, 2007-11
    • Gender and generation: Gen Y and X driving need; Baby Boomers present opportunity
      • Table 6-27: Tea Flavor/Varieties Ordered at Restaurants: Gender and Generation, 2011
    • HH income and race/ethnicity: minority groups bring tea opportunity
      • Table 6-28: Tea Flavor/Varieties Ordered at Restaurants: HH Income and Race/Ethnicity, 2011
    • Population density and region: moving tea-centricity into under-tapped areas
      • Table 6-29: Tea Flavor/Varieties Ordered at Restaurants: Population Density and Region, 2011
  • Coffee drinks, espresso/cappuccino and instant coffee
    • Note on reading charts on this section
    • Instant coffee gaining traction among higher-income households
    • Espresso/cappuccino an important racial/ethnic distinction; usage trends are afoot
      • Table 6-30: Coffee Drinks, Espresso/Cappuccino and Instant Coffee Usage Trending, 2008-2011
    • Instant coffee & instant flavored coffee
    • Usage upswing among black consumers
      • Table 6-31: Instant Coffee & Instant Flavored Coffee Usage Trending, 2008-2011
    • Ground and whole bean coffee: suffering at the hands of single-brew?
      • Table 6-32: Ground and Whole Bean Coffee Usage Trending, 2008-2011
  • Framing foodservice coffee drinking trends: coffee drinkers
    • Usage baseline: 173.5 million adult tea consumers
    • Age gap exists - but is gap narrower?
    • Relevance to Hispanic and Asian consumers
      • Table 6-33: Coffee Drinkers, Selected Demographics, 2011
  • Daily coffee consumption frequency
    • At least 240 million opportunities to sell coffee per day
      • Table 6-34: Daily Coffee Consumption Frequency, Selected Demographics, 2011
  • Coffee drinking by daypart
    • 142 million opportunities to sell coffee every morning
      • Table 6-35: Coffee Drinking by Daypart, 2011
  • Coffee Procurement in Past 7 Days, by Method/Location
    • Before work or during work?
    • On-the-go importance
      • Table 6-36: Coffee Procurement in Past 7 Days, by Method/Location, 2011
    • Coffee Procurement: Method/Location
      • Drive thru: generational and employment-driven differences
      • RTD coffee and women
        • Table 6-37: Coffee Procurement in Past 7 Days, by Method/Location,
    • Selected Demographics, 2011

Chapter 7: Coffee- and Tea-Based Restaurant Brand Analysis

  • Overview
  • Dunkin' Donuts
    • Marketing initiatives - Creating a Fan
    • 2009-11 menu strategy
    • Beverages
      • K-cups a hit
      • No cannibalization
        • Table 7-1: Dunkin Donuts: 2011 New Coffee & Tea Items & LTOs
    • Food
    • Hitting the right notes with breakfast and snacking
      • Sandwiches, wraps and dollar menu fill out breakfast menu
      • Big ‘N Toasty offers premium alternative
      • Incremental health innovation
      • Hearty Snacks
    • 2008-2011 demographic trend analysis: Dunkin Donuts
      • Strong usage growth across demographics
        • Graph 7-1: 2008-2011 Demographic Usage Frequency Trending: Dunkin' Donuts
    • Sales performance
      • Expansion plans and unit growth
      • Same-store sales improve
        • Table 7-2: Dunkin's Donuts, Selected Metrics, 2007-11
      • Mountain Coffee Roasters, Inc.
    • Growth strategy
      • “A beverage for every occasion” - pushing beyond coffee
      • Penetrating away-from-home venues
    • K-Cup branding reach
      • Expanding its own foodservice & retail coffee brands
      • Tully's
      • Timothy's Coffees of the World
      • Diedrich Coffee Roasters
    • Tea branding
    • Other beverages
      • Table 7-3: Green Mountain Coffee, Tea and Other K-Cup Brands, 2011
    • Coffee makers & accessories leader
    • Significant business relationships with coffeehouse giants
      • Dunkin Donuts
      • Starbucks
      • Lavazza
    • Filtered coffee machine in the works
    • Operating segments
    • Sales performance
      • Segment sales
        • Table 7-4: Green Mountain Coffee Roasters, Selected Metrics, 2007-11
  • McDonald's
    • Tiered menu approach
      • Dollar Menu to remain a fixture
      • No trading down to Value Menu
    • Breakfast: a quarter of sales, with unit volumes on the upswing
    • Beverage sales are booming
      • Coffee lays the foundation for broadening McCafé platform
    • Sales performance
      • Table 7-5: McDonald's, Selected Metrics, 2007-11
  • Starbucks Corporation
    • Beverages comprise three-quarters of retail sales
      • Table 7-6: Starbucks, Revenue Mix by Product Type, 2009-2011
    • Recession response
      • Menu pricing strategies and customer incentives
    • Social media and technology innovation
      • A holistic approach firing on all cylinders
      • Driving toward a strong, unified emotional connection
    • Beverage innovation
      • Customizable Frappuccinos
    • Coffee and tea initiatives & innovation
      • Starbucks Reserve
      • Blonde Roast
      • VIA
      • Growing - and bringing new customers into the fold
      • Seattle's Best: leveraging a mid-tier brand
      • K-Cups: 50 million shipped
      • Seasonal promotions
    • Retail development innovation
      • Starbucks juice bar concept
    • Foodservice
    • 2008-2011 guest traffic frequency analysis: Starbuck's
      • General use on decline; higher-frequency use increases
      • Trouble spots: females, high-income individuals and black consumers
        • Graph 7-2: 2008-2011 Guest Traffic Frequency Analysis: Starbuck's
    • Sales performance: 2011 builds on 2010 turnaround
      • Same-store sales momentum strengthens
      • Traffic and guest ticket rises
        • Table 7-8: Starbucks, Selected Metrics, 2007-11
  • Argo Tea Café
  • On the menu
    • Table 7-9: Argo Tea: Selected Seasonal and Signature Drinks
    • Marketing & promotional activity
    • Health focus
      • Chart 7-3: Argo Tea Health Positioning: Product Example
    • Sales performance
  • Au Bon Pain
  • On the menu
    • Table 7-10: Au Bon Pain, Selected Food Menu Items, 2011
    • Table 7-11: Au Bon Pain, Selected Coffee and Tea Menu Items, 2011
    • Marketing & promotional activity
    • Sales performance
  • Caffe Luxxe
  • On the menu
    • High price points; breadth and variety
    • Marketing & promotional activity
  • Camille's Sidewalk Café
  • On the menu
    • Table 7-12: Camille's Sidewalk Café , Selected Food Menu Items, 2011
    • Marketing & promotional activity
    • Sales performance
  • Caribou Coffee Company
    • Competitive differentiation
    • Growth strategy
      • New food and drink initiatives
      • Commercial foodservice initiatives
      • K-Cups
    • Tying coffee purchases to social cause
    • Sales performance
      • Table 7-13: Caribou Coffee Company, Selected Metrics, 2007-11
  • Coffee Bean & Tea Leaf
    • Inside the store
    • Tea overwhelmed by coffee?
    • A single-serve participant
    • Quality as differentiator
  • On the menu
  • Marketing & promotional activity
  • Sales performance
  • Java Dave's Coffee
  • On the menu
    • Table 7-15: Java Dave's, Selected Coffee Menu Items, 2011
    • Marketing & promotional activity
  • La Madeleine Country French Café
  • On the menu
    • Table 7-16: La Madeleine Country French Café , Selected Menu Items
    • Marketing & promotional activity
  • Peet's Coffee and Tea
    • Coffee types and blends
    • Tiered pricing model
    • New coffee products
    • Tea, food and merchandise
  • Distribution channels
    • Retail stores
    • Grocery
    • Grocery revenue pops 24%
    • Home delivery
    • Foodservice and office
  • Growth strategy
    • California base
    • Geographic expansion
    • Diedrich loss; Starbucks' gain?
  • Sales performance
    • Business segments
    • Business categories
    • Historical summary
    • Q3 2011
      • Table 7-17: Peet's Coffee and Tea, Selected Metrics, 2007-11
  • Tazo Tea
    • Specialty tea pedigree
    • A single-serve player
  • Tully's Coffee
    • A look inside the store
  • On the menu
    • Table 7-18: Tully's Coffee, Selected Coffee and Tea Menu Items, 2011
    • Marketing & promotional activity
    • Foodservice suppliers
    • Coffee
    • Tea
    • J. M. Smucker
      • Growing the foodservice angle
      • Sara Lee acquisition ramifications
      • Sales performance
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