表紙
市場調査レポート

米国の家庭用収納製品市場:汎用クローゼット・ガレージ・物置き

Home Organization in the U.S.: General Purpose, Closets, Garages and Storage Sheds, 3rd Edition

発行 Packaged Facts 商品コード 221337
出版日 ページ情報 英文 210 Pages
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米国の家庭用収納製品市場:汎用クローゼット・ガレージ・物置き Home Organization in the U.S.: General Purpose, Closets, Garages and Storage Sheds, 3rd Edition
出版日: 2014年12月03日 ページ情報: 英文 210 Pages
概要

米国のメーカー全体における家庭用収納製品売上額は、2014年に85億米ドルに達すると予測されています。同市場は2010年から2014年にかけて3.5%びCAGRで成長する見込みです。売上は2006年から2010年期間のCAGR1%以下の成長から回復しました。米国の家庭用収納製品市場額は今後約4%のCAGRで成長が継続し、2019年に103億米ドルに達すると予測されています。

当レポートでは、米国の家庭用倉庫および各種収納製品の市場について調査分析し、過去の売上の推移と予測、市場影響因子の分析、主要製品・主要製造販売業者のプロファイル、消費者による購買行動、製品利用世帯のプロファイルなどをまとめ、お届けいたします。

第1章 エグゼクティブサマリー

第2章 市場

  • 調査手法
  • 市場定義
  • 家庭用収納製品の売り上げは2014年に80億米ドルを超過
  • 売上:カテゴリー別
  • 汎用収納製品:製品区分別
  • 地域による売上の違い
  • 新築住宅の売り上げ低下、新記録となる中間価格の回復
  • 経済・支出
  • 主要小売り業者の売上は支出動向を説明
  • セルフストレージ設備の人気が示す家庭用収納製品の必要性
  • 市場成長予測

第3章 販売企業

  • 主要販売業者
  • M&A・企業分割
  • 市場は新規参入企業を引き続き惹きつける
  • 競合プロファイル
  • Sterilite Corporation

第4章 マーケティング・新製品動向

  • 消費者との関係を維持する販売企業
  • 新学期は重要な販売シーズンに
  • 価格は倹約的な消費者にとって依然として重要
  • 米国製のカムバック
  • 消費者は引き続きオーダーメードおよびフレキシブルなストレージのオプションを求める
  • より簡単なソリューションの需要が引き続き存在
  • 特殊ストレージの需要が継続
  • 無駄なスペースはストレージの機会を示す
  • 価値の拡大
  • 子供用ストレージが引き続き重要性を増す
  • 装飾は機能と同様に重要
  • 販売企業はエコフレンドリーに努める

第5章 流通・販売

  • 流通経路
  • DIY製品の市場構成:小売経路別
  • プライベートブランドのストアブランドおよびエクスクルーシブは小売業者にとって重要
  • オムニチャネル小売りが重要に
  • 小売り流通の拡大が売上を増加させる
  • 主要・革新的小売業者
    • Walmart
    • Home Depot
    • Lowe's
    • The Container Store
    • Bed Bath & Beyond
    • Ikea Group
    • Organize-It
    • Wayfair

第6章 消費者

  • 消費者は不況の影響が残る中で未だ倹約的
  • ホームリモデリングの減少
  • DIYホームリモデリングの減少
  • 高い割合の世帯が物置きに1,000米ドル以上を支出
  • DIY組み立て・物置き設置の減少
  • 若いベビーブーム世代の世帯は物置きの購入に7万5千ドル以上を支払う傾向
  • 世帯の2%以上が今後12ヶ月間の地下室・屋根裏部屋・ガレージの改築を計画中
  • X世代の地下室・屋根裏部屋・ガレージの改築率が最も高い
  • 改築者のライフスタイル/心理学的態度
  • 物置き・キッチンキャビネット・ガレージドア購入者のイフスタイル/心理学的態度
  • Simmonsの分類システムを用いた消費者態度の測定
  • 製品の調査・ショッピングに対するインターネット利用の増加
  • 認識・コストはグリーン(環境に優しい)製品にとって大きな障壁
  • 消費者統計およびストレージ、収納製品への影響
  • 米国人の住宅地の拡大
  • メーカーは引き続き消費者指向に、ほか

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目次
Product Code: LA5308677

Sales of home organization products in the U.S. have been recovering from a slowdown caused by the recession and are challenged by consumers living in a continuing sluggish economy. Consumers are being very cautious about spending with all purchases, especially those deemed discretionary. While challenging and unpredictable, the home organization market should continue to recover and perform better than many other household product categories. Consumer demand exists and is growing for the products.

In Home Organization in the U.S.: General Purpose Storage, Closets, Garages, and Storage Sheds, 3rd Edition, Packaged Facts estimates that overall U.S. manufacturer's sales of home organization products reached $8.5 billion in 2014. The market grew at an estimated compound annual growth rate (CAGR) of 3.5% between 2010 and 2014. Sales recovered during the period after growing at less than a 1% CAGR between 2006 and 2010. During that period the market declined in 2008 and 2009 due to the recession and housing crash. Sales reversed the downward trend in 2010 and have continued to increase slowly through 2014. The economic recovery, while slow and uneven, has propelled sales growth, which had been increasing at a rapid pace prior to the recession. Pent up demand for garage and closet organization products as well as sheds and general storage products has further helped drive sales increases over the last several years.

Closet and garage organization products have been the main drivers of growth for the market before and after the recession. While the financial and housing collapse hurt these highly discretionary items, particularly higher-priced installed systems, consumers have shifted to buying less expensive DIY systems or components to help propel the categories back to growth. Specific products that have done well tap into trends that are still relevant and growing in importance. They include convenience, ease and simplicity of use and assembly, versatility and customization, utilization of wasted space for storage, and more stylish products tied into home décor.

Packaged Facts estimates that the home organization products market will continue to grow and at a CAGR of nearly 4% to reach $10.3 billion in 2019. The pace of future growth should be at a slightly accelerated rate compared to the last several years due to expected growth of employment and housing. Products for the garage will likely lead overall growth as household penetration increases to satisfy pent up demand. The DIY segment will grow at a faster pace than the installed segment, due to the lower cost as well as financing often required for bigger-ticket installed items. Outdoor storage sheds are projected to grow at the fastest pace (off a small base) reflecting continued demand for storing equipment as well as possessions that overflow from garages, basements and other parts of the home. General purpose storage product sales will likely lag the market with more decorative, functional and specialty products growing faster than commodity items. Even if the housing recovery slows, home organization product sales should continue to grow since consumers in existing homes still have a lot of stuff that needs organizing. Demand will grow to organize and maximize space as people downsize, and many move in together. Modular storage products will continue to perform well since they are affordable, versatile and adaptable. Kids' storage will continue to grow as distribution and awareness expands, and parents look for organizers that are fun, decorative and functional. Specialty products for under-used spaces and those targeting the storage and accessibility needs of aging boomers and seniors should also continue to do well.

Scope of Report

This report focuses on the market for home organization products sold to consumers in the United States. Products covered include items used by consumers to store and organize things within and outside their homes. The report broadly categorizes products for general purpose storage, closets, garages, and outdoor storage sheds. Products are purchased by consumers as DIY or installed items that are assembled by others. Not included are food storage products and furniture such as conventional cabinets. For the purpose of this report, sales are estimated at the manufacturer's level and include products sold to consumers but not services rendered such as consultation and installation.

The report covers all retail channels of distribution that carry DIY home organization products such as mass merchandisers, warehouse clubs, home improvement centers, hardware stores, specialty stores, department stores, dollar stores, food and drug stores, catalogues, home shopping channels, Internet retailers, and manufacturers own websites. Also included are dealers, franchisees and agents who sell installed products. Market size data are provided at the manufacturer's sales level for 2010-2014 and projections for 2014-2019. In addition to presenting industry statistics, this report identifies key trends affecting the marketplace and profiles key and interesting manufacturers and retailers.

Methodology

The information in this report was obtained from both primary and secondary research. Primary research included consultation with industry sources and on-site examination of retail stores. Secondary research entailed gathering data from relevant trade, business and government sources, as well as company literature and annual reports. Our estimates of market size and company performance are based on various sources including reported revenues of product manufacturers and retailers, publications and other market research sources. Total sales of home organization products, as well as breakouts by manufacturer, product form and retail channel, are difficult to quantify since most sales are unaudited. Additionally, the vast majority of market players are private firms. Particularly challenging is the fact that many products such as totes and bins can be used across various rooms of the home. We used our research and analysis to develop market sales and share data estimates. Our analysis of consumer trends relies on data from various sources including a national online consumer usage survey conducted in January/February 2014 by Packaged Facts, and Simmons National Consumer Surveys for Winter 2008 through Winter 2014, from Experian Marketing Services.

Market Definition

Home organization products consist of a range of items consumers use to store and organize possessions inside and outside of the home. We've defined four broad categories: general purpose storage, closets, garages, and outdoor storage sheds. General purpose storage includes containers, shelving, cabinets, drawers, modular units, hanging storage, accessories, and other products used throughout the home and not specified for use in closets or garages. Closet storage consists of a wide range of products such as rails, tracks, rods, shelves, hanging organizers, drawers, and doors. Garage storage includes wall systems, cabinets, and overhead storage products. Outdoor sheds are storage units placed outside the home and typically used to store gardening and other outdoor equipment and supplies. Products, typically made from resin/plastic, vinyl, metal, or wood, range from small preassembled units to larger, site-built sheds.

Table of Contents

Chapter 1 Executive Summary

  • Scope of the Report
  • Methodology
  • Market Definition
  • Overall Sales of Home Organization Products Exceed $8 Billion in 2014
    • Figure 1-1 U.S. Sales of Home Organization Products, 2010-2014
  • Sales by Category
    • Figure 1-2 U.S. Home Organization Products Category Share of Total Sales, 2014 (percent share of total)
    • Figure 1-3 U.S. Home Organization Products Category Share of Total Sales, 2014 (percent share of total)
    • Closet and Garage Organization Products Key Growth Drivers
    • Figure 1-4 U.S. Home Organization Products Sales by Category, 2010-2014 (dollars, millions)
  • General Purpose Storage Products by Product Segment
  • Projected Market Growth
    • Figure 1-5 Projected U.S. Sales of Home Organization Products,2014-2019 (dollars, millions)
    • Illustration 1-1: Closet Factory and Gladiator Diversification
    • Market Fragmented
    • Table 1-1 Leading Selected Marketers of U.S. Home Organization Products, 2014 (manuf. sales, $ million)
    • Shed Market Relatively Concentrated
  • Marketing Trends
    • Houzz Major Internet Community for Manufacturers
    • Illustration 1-2: Houzz
    • Made in USA Making a Comeback
  • Product Trends
    • Consumers Still Want Customized and Flexible Storage Options
    • Easier Solutions Still in Demand
    • Continued Demand for Specialty Storage
    • Illustration 1-3: Pliio Folding Tool
    • Décor Still as Important as Functionality
    • Illustration 1-4: ORG's New Closet Colors
    • Market Composition of DIY Products by Retail Channel
    • Private Label Store Brands and Exclusives Important to Retailers
    • Omni Channel Retailing Has Become Essential
    • Illustration 1-5: Kohl's Omni-Channel Shopping Experience
  • Consumers Still Frugal in Wake of Recession
    • Figure 1-6 Consumer Resolutions for 2014 (percent)
  • Decline in Home Remodeling
    • Table 1-2 Households That Did or Plan to Do Any Remodeling, 2008-2014 (percent of households)
    • Clutter Culture Still Leads to Stress
    • 2 Million Households Purchased a Storage Shed in 2014
      • Younger Boomer Households Making $75,000 or More Likely to Buy Sheds
    • Over 2% of Households Plan to Remodel Basements, Attics, or Garages in Next 12 Months
      • Gen Xers Remodel Basements, Attics and Garages at Highest Rates
    • Increasing Internet Use for Product Research and Shopping
      • Table 1-3 Attitudes About Internet Research and Shopping for All Adults, Shed Purchasers and Basement/Attic/Garage Remodelers, 2008-2014 (percent of adults)

Chapter 2 The Market

  • Methodology
  • Market Definition
  • Overall Sales of Home Organization Products Exceed $8 Billion in 2014
    • Figure 2-1 U.S. Sales of Home Organization Products, 2010-2014
    • Table 2-1 U.S. Sales of Home Organization Products, 2010-2014(% millions; percent change)
  • Sales by Category
    • Figure 2-2 U.S. Home Organization Products Category Share of Total Sales, 2014 (percent share of total)
    • Figure 2-3 U.S. Home Organization Products Category Share of Total Sales, 2014 (percent share of total)
    • Closet and Garage Organization Products Key Growth Drivers
    • Figure 2-4 U.S. Home Organization Products Sales by Category, 2010-2014 (dollars, millions)
  • General Purpose Storage Products by Product Segment
    • Figure 2-5 U.S. Sales of General Purpose Storage Products by Product Segment, 2014 (percent of total)
    • Figure 2-6 U.S. Sales of General Purpose Storage Products by Product Segment, 2010 (percent of total)
    • Containers
    • Cabinets/Drawers/Modular Units
    • Shelving
    • Hanging Storage
    • Accessories/Other
  • Regional Sales Differences
    • Figure 2-7 Full or Partial Basements in New Single-Family Houses Completed, 2003; 2013 (percent of houses)
    • Factors Affecting Market Growth
    • Housing and Households
    • Sluggish Growth of Household Formations
    • Figure 2-8 Number of U.S. Households, 2004-2013 (households, millions)
    • Home Ownership on Downward Spiral
    • Figure 2-9 U.S. Home Ownership, 2004-2014 (percent)
    • Housing Recovering Unevenly, Still Below 2005 Peak
    • Figure 2-10 Annual Existing Home Sales and Housing Starts, 2002-2014
    • Table 2-2 Annual Existing Home Sales and Housing Starts, 2002-2014
  • New Home Sales Decline, Median Prices Recover to New Highs
    • Table 2-3 Annual New Single-Family Home Sales and Median Annual Sales Price, 2000-2014
    • Homes Trending Bigger Again
    • Table 2-4 Median Square Feet of Floor Area of New Single-Family Houses Completed, 1993-2013
    • Americans Like More Bathrooms and Bedrooms
    • Table 2-5 Bathrooms in New Single-Family Houses Completed, 1994; 2004-2013 (percent of houses)
    • Table 2-6 Bedrooms in New Single-Family Houses Completed, 1994; 2004-2013 (percent of houses)
    • Outdoor Living Trend Helps Shed and Storage Box Sales
    • Table 2-7 Outdoor Features in New Single-Family Houses Completed, 1994; 2004-2013 (percent of houses)
    • Americans Love Garages and Big Ones
    • Table 2-8 Type of Parking Facility of New Single-Family Houses Completed, 1994-2013 (percent of houses)
  • Economy and Spending
    • Unemployment Rate Declines from 2009 High
    • Figure 2-11 U.S. Unemployment Rate, 2004-2014 (percent)
    • Median Incomes Down from 2007 High
    • Figure 2-12 U.S. Inflation-Adjusted Median Household Income, 2003-2013 (dollars)
    • Lagging Economy Impacts Consumer Spending
    • Figure 2-13 Change in GDP and Personal Consumption Expenditures, 2007-2014 (percent change)
    • Non-Home Borrowing Recovers, Driven by Auto and Student Loans
    • Figure 2-14 U.S Consumer Credit Outstanding, 2004-2014 ($, billions)
    • Home Borrowing Continues to Decline
    • Figure 2-15 U.S. Mortgage Debt Outstanding on One to Four Family Homes, 2004-2014 ($, billions)
    • Consumers Increase Savings Rates, Reduce Spending
    • Table 2-9 Personal Income and Its Disposition - 2007-2014 ($ billions)
    • Americans Spend Most on Housing and Homes
    • Table 2-10 U.S. Average Annual Consumer Expenditures, 2005, 2010, 2013 (percent of total spending)
    • Home Improvement Expenditures Recover but Will Moderate
    • Table 2-11 Estimated Annual Home Improvement Expenditures, 2004-2014 ($ billions)
    • Figure 2-16 Remodeling Market Index 2004-2014 (3rd Quarter)
    • Low Prices Help Drive Consumer Spending
    • Figure 2-17 Total CPI and CPI for Selected Department Store Goods, 2004-2013
  • Sales of Leading Retailers Illustrate Spending Trends
    • Table 2-12 Walmart U.S. Sales, Fiscal Years 2009-2014 ($, billions)
    • Table 2-13 Home Depot Fiscal Net Sales, 2009-2013 ($, billions)
    • Growth of Bulk Buying Requires More Storage
    • Table 2-14 Costco Fiscal Year Net Sales and Individual Membership, 2005-2014 Fiscal Years (net sales, $ millions; members, thousands)
  • Popularity of Self-Storage Facilities Shows Need for Home Storage
  • Projected Market Growth
    • Figure 2-18 Projected U.S. Sales of Home Organization Products, 2014-2019 (dollars, millions)

Chapter 3 The Marketers

  • Illustration 3-1: Closet Factory and Gladiator Diversification
    • Table 3-1 Types of Companies Competing in U.S. Home Organization Products Market
  • Leading Marketers
    • Market Fragmented
    • Table 3-2 Leading Selected Marketers of U.S. Home Organization Products, 2014 (manuf. sales, $ million)
    • Shed Market Relatively Concentrated
  • Mergers, Acquisitions, Divestitures
  • Market Continues to Attract New Entrants
  • Competitive Profiles
    • Emerson Electric Co.
    • Table 3-3 Emerson Commercial & Residential Solutions Segment Sales, 2008-2013 ($, millions)
    • Table 3-4 Emerson Electric Home Organization Products
    • Newell Rubbermaid Inc.
    • Table 3-5 Newell Rubbermaid Sales by Business Segment, 2013($, million)
    • Table 3-6 Newell Rubbermaid Home Solutions and Rubbermaid Consumer Sales, 2011-2013 ($, million)
    • Table 3-7 Rubbermaid Home Organization Products
    • Gladiator (Whirlpool Corporation)
    • Table 3-8 Gladiator GarageWorks Home Organization Products
    • California Closets
    • Table 3-9 California Closets Home Organization Products
  • Sterilite Corporation
    • Table 3-10 Sterilite Home Organization Products
    • Iris USA
    • Table 3-11 Iris USA Home Organization Products
    • Home Products International
    • Table 3-12 Home Products International Home Organization Products
    • Richards Homewares
    • Table 3-13 Richards Homewares Home Organization Products
    • Whitmor
    • Table 3-14 Whitmor Home Organization Products
    • Household Essentials
    • Table 3-15 Household Essentials Home Organization Products
    • Honey-Can-Do
    • Table 3-16 Honey-Can-Do Home Organization Products
    • Neatfreak Group
    • Table 3-17 Neatfreak Group Home Organization Products
    • Pro-Mart Industries
    • Table 3-18 Pro-Mart Industries Home Organization Products
    • Elfa
    • Table 3-19 Elfa Home Organization Products
    • Organized Living
    • Table 3-20 Organized Living Home Organization Products
    • John Louis Home
    • Table 3-21 John Louis Home Organization Products
    • Sauder Woodworking
    • Table 3-22 Sauder Woodworking Home Organization Products
    • Stack-On Products Company
    • Table 3-23 Stack-On Products Home Organization Products
    • The Stow Company
    • Table 3-24 The Stow Company Home Organization Products
    • BH North America
    • Table 3-25 BH North America Home Organization Products
    • New Age Products
    • Table 3-26 New Age Products Home Organization Products
    • GarageTek Inc.
    • Table 3-27 GarageTek Home Organization Products
    • Tuff Shed Inc.
    • Table 3-28 Tuff Shed Home Organization Products
    • Arrow Storage Products
    • Table 3-29 Arrow Storage Products Home Organization Products
    • Duramax Building Products
    • Table 3-30 Duramax Home Organization Products
    • Suncast Corporation
    • Table 3-31 Suncast Home Organization Products
    • Backyard Products
    • Table 3-32 Backyard Products Home Organization Products
    • Lifetime Products
    • Table 3-33 Lifetime Products Home Organization Products
    • Keter Plastic
    • Table 3-34 Keter Home Organization Products
    • Way Basics
    • Table 3-35 Way Basics Home Organization Products
    • SC Johnson
    • Table 3-36 SC Johnson Home Organization Products
    • Rev-A-Shelf
    • Table 3-37 Rev-A-Shelf Home Organization Products
    • Shelf Genie
    • Table 3-38 ShelfGenie Home Organization Products

Chapter 4 Marketing and New Product Trends

  • Marketers Continue To Connect With Consumers
    • Social Media Continues to Grow in Importance
    • Illustration 4-1: Sterilite Social Media
    • Illustration 4-2: Rubbermaid Professional Organizer Squad
    • Home Depot and Martha Stewart Video Series
    • Illustration 4-3: Martha Stewart Videos for Home Depot
    • Houzz Major Internet Community for Manufacturers
    • Illustration 4-4: Houzz
    • Online Design Tools
    • Illustration 4-5: Closetmaid's Premium Cube Designer
    • Illustration 4-6: Online Design Tools
    • Product Placement on TV Shows Builds Awareness
    • Illustration 4-7: Easy Closets' Sponsorship of DIY Network's Blog Cabin
    • Illustration 4-8: Woodtrac Closets DIY Network's Rev Run's Renovation
    • Showcasing Products in Showcase Homes
    • Spokespeople Lend Credibility
    • Illustration 4-9: Brand Spokespersons
    • Target Promotes Private Label Threshold Brand in NY's Grand Central Station
    • Illustration 4-10: Target's Threshold Brand Promoted in
    • Grand Central Station
  • Back to School Has Become a Key Selling Season
    • Illustration 4-11: Container Store Dorm
    • Illustration 4-12: Retailer's Back-to-College Promotions
    • Contests Remain Popular With Consumers
  • Price Still Important for Frugal Consumers
    • Sales Events Spark Sales
    • Illustration 4-13: Sales Events
    • Weekly Specials in Retailer Circulars
    • Table 4-1 Retail Circular Deals for Selected Home Organization Products
  • Made in USA Making a Comeback
    • Illustration 4-14: Promoting Made In The USA
  • Consumers Still Want Customized and Flexible Storage Options
    • Illustration 4-15: Sterilite Modular Drawers
    • Illustration 4-16: Way Basics Freedom Shelf
    • Illustration 4-17: Space-Pro Flex and Relax
  • Easier Solutions Still in Demand
    • Illustration 4-18: b+in Modular Storage Collection
    • Illustration 4-19: iLean Portable Shelving System
    • Illustration 4-20: Rubbermaid All Access Organizers
    • Illustration 4-21: Premier Garage's Premier Access Sliding Doors
    • Illustration 4-22: ClosetMaid's TotalSlide Pro
    • Illustration 4-23: Clever Crates
    • Illustration 4-24: KiO (Keep it Organized)
  • Continued Demand for Specialty Storage
    • Illustration 4-25: Twisterz Interlocking Storage System
    • Illustration 4-26: Pliio Folding Tool
    • Illustration 4-27: K Cup Organizers
  • Wasted Space Presents Opportunities for Storage
  • Illustration 4-29: AtticMaxx Shelving System
  • Illustration 4-30: Cabidor Storage Unit
  • Illustration 4-31: Man Caves
  • Enhancing Value
    • Illustration 4-32: John Louis Home's Renew
    • Illustration 4-33: Wood-Plastic Composite (WPC) Sheds
  • Kids Storage Still Growing in Importance
    • Illustration 4-34: Kids-Specific Organizers
    • Illustration 4-35: Neatfreak's NeatKids Closet Organizer
    • Illustration 4-36: DIY Storage Ottomans
    • Illustration 4-37: Motor Trend Garage by Closet Factory
    • Illustration 4-38: My Owners Box Storage Products
    • Illustration 4-39: Gladiator Licensed Collegiate Prime Time Lockers
    • Illustration 4-40: Joy's Closet Shop
    • Table 4-2 Selected Licensed Storage and Organization Products, 2014
  • Décor Still as Important as Functionality
    • Illustration 4-41: InterDesign New Hot Color
    • Illustration 4-42: Seletti's Colorful Storage Products
    • Illustration 4-43: Gladiator Active Energy Color Palette
    • Illustration 4-44: Gladiator Select Series Everest White Finish
    • Illustration 4-45: ORG's New Closet Colors
    • Illustration 4-46: Easy Closet's New Wood Grain Textured Colors
    • Illustration 4-47: New Colors of HandiWALL
    • Illustration 4-48: New Colors from Organized Living
    • Illustration 4-49: Kathy Davis Designs for Whitmor
    • Illustration 4-50: Michael Graves Design for JC Penney
    • Illustration 4-51: See Jane Work Office Products
    • Illustration 4-52: Cynthia Rowley Collection at Staples
    • Illustration 4-53: Tuff Shed Weekend Escape Shed
  • Marketers Try to Be Eco-Friendly
    • Illustration 4-54: Way Basics zBoard

Chapter 5 Distribution and Retailing

  • Distribution Channels
    • Table 5-1 Selected Retailers That Sell Home Organization Products, 2014
  • Market Composition of DIY Products by Retail Channel
    • Figure 5-1 U.S. Sales of DIY Home Organization Products by Retail Channel, 2014
    • Figure 5-2 U.S. Sales of DIY Home Organization Products by Retail Channel, 2010
    • Discount Stores
    • Home Centers and Hardware Stores
    • Specialty Channel
    • Other Outlets
  • Private Label Store Brands and Exclusives Important to Retailers
    • Table 5-2 Selected Private Label and Exclusive Home Organization Brands, 2014
  • Omni Channel Retailing Has become Essential
    • Illustration 5-1: Kohl's Omni-Channel Shopping Experience
    • Houzz Major Internet Community for Manufacturers
  • Broadening Retail Distribution to Increase Sales
  • Key and Innovative Retailers
    • Walmart
    • Table 5-3 Walmart U.S. Sales, Fiscal Years 2009-2014 ($, billions)
    • Table 5-4 Walmart Sales by Product Category, Fiscal 2014 (percent)
    • Target
    • Table 5-5 Target Sales, 2009-2013 ($, millions)
    • Table 5-6 Target Sales by Product Category, 2013 (percent)
    • Illustration 5-3: Target's Room Essentials Brand
    • Home Depot
    • Table 5-7 Home Depot Fiscal Net Sales, 2009-2013 ($, millions)
    • Illustration 5-4: Home Depot Storage Sale
    • Lowe's
    • Table 5-8 Lowe's Net Sales, 2009-2013 ($, millions)
    • Table 5-9 Lowe's Net Sales by Product Category, 2013($, millions; percent)
    • The Container Store
    • Table 5-10 Container Store Net Sales, Fiscal Years 2009-2013($, millions)
    • Table 5-11 Container Store Net Sales by Operating Segment, Fiscal
    • Years 2012-2013 ($, millions)
    • Table 5-12 Container Store In-Store Departments
    • Bed Bath & Beyond
    • Illustration 5-5: Bed Bath & Beyond's Kenneth Cole Reaction Home
    • Ikea Group
    • Illustration 5-6: Ikea Metod Kitchen Storage
    • Illustration 5-7: Ikea 2015 Catalog
    • Organize-It
    • Wayfair

Chapter 6 The Consumer

  • Sources
  • Consumers Still Frugal in Wake of Recession
    • Consumers Looking to Save Money, Pay Down Debt in 2014
    • Figure 6-1 Consumer Resolutions for 2014 (percent)
    • Consumers Anticipate Spending Less on Home Products, More on Healthcare and Kids in 2014
    • Figure 6-2 Changes in Anticipated 2014 Category Spending by Consumers Compared to 2013 (percent)
  • Decline in Home Remodeling
    • Table 6-1 Households That Did or Plan to Do Any Remodeling, 2008-2014 (percent of households)
  • Do-It-Yourself Home Remodeling Declines
    • Figure 6-3 Who Did Interior/Exterior Home Remodeling in Last 12 months, 2008-2014 (percent of households)
    • Highest Percentage of Households Spent Between $250 and $999 on Home Improvement Products
    • Figure 6-4 Total Home Improvement Product Spending, 2008-2014 (percent of households)
  • Clutter Culture Still Leads to Stress
    • 2 Million Households Purchased a Storage Shed in 2014
    • Table 6-2 Home Improvement Products Bought in Last 12 Months, 2008-2014 (percent of households)
  • Highest Percentage of Households Spent $1,000 or More on Sheds
    • Figure 6-5 Amount Spent on Storage Sheds, 2008-2014 (percent of households)
  • Do-It-Yourself Assembly and Installation of Sheds Declines
    • Figure 6-6 Who Installed Shed in Last 12 months, 2008-2014 (percent of households)
  • Younger Boomer Households Making $75,000 or More Likely to Buy Sheds
    • Table 6-3 Demographic Characteristics of Storage Shed Purchasers, 2014 (Index)
    • Table 6-3 [cont.] Demographic Characteristics of Storage Shed Purchasers, 2014 (index)
  • Over 2% of Households Plan to Remodel Basements, Attics, or Garages in Next 12 Months
    • Table 6-4 Home Remodeling Projects in Past and Next 12 Months, 2008-2014 (percent of households)
  • Gen Xers Remodel Basements, Attics and Garages at Highest Rates
    • Table 6-5 Demographic Characteristics of Basement, Attic and Garage Remodelers, 2014 (Index)
    • Table 6-5 [cont.] Demographic Characteristics of Basement, Attic and
    • Garage Remodelers, 2014 (Index)
  • Lifestyle/Psychographic Attitudes of Remodelers
    • Table 6-6 Lifestyle/Psychographic Attitudes of Adults Who Did Selected Remodeling in Last 12 Months, 2014 (Index)
  • Lifestyle/Psychographic Attitudes of Shed, Kitchen Cabinet, and Garage Door Purchasers
    • Table 6-7 Lifestyle/Psychographic Attitudes of Adults Who Purchased Sheds, Kitchen Cabinets, and Garage Doors, 2014 (Index)
  • Consumer Attitudes Measured with Simmons Segmentation System
    • Simmons Retail Shopper Segmentation System
    • Table 6-8 How Consumers Identify with Simmons Retail Shopper Segments, 2014 (percent)
  • Increasing Internet Use for Product Research and Shopping
    • Table 6-9 Attitudes About Internet Research and Shopping for All Adults, Shed Purchasers and Basement/Attic/Garage Remodelers, 2008-2014(percent of adults)
    • Table 6-10 Attitudes About Internet Research and Shopping for All Adults, Shed Purchasers, Basement/Attic/Garage Remodelers, and Those with Certain Lifestyle/Psychographic Attitudes, 2014 (percent)
  • Awareness and Cost Biggest Obstacles for Green Products
    • Home Décor Enthusiasts and People Looking to Improve Their Home Think Greener
    • Table 6-11 Environmental Attitudes of All Adults, Shed Purchasers, Basement/Attic/Garage Remodelers, and Those with Certain Lifestyle/Psychographic Attitudes, 2014 (percent)
  • Consumer Demographics and Impact on Storage, Organization
    • Table 6-12 Characteristics of Demographic Cohorts and Storage and Organization Needs
    • Table 6-12 [cont.] Characteristics of Demographic Cohorts and Storage and Organization Needs
    • Shelf Genie Markets by Demographics
  • American Nests Expanding
    • Lennar's Next Gen - The Home Within a Home
    • Illustration 6-1: Lennar's Next Gen Homes
  • Manufacturers Continue To Be More Consumer-Centric
    • Home Builders Influence Storage Product Manufacturers
    • Illustration 6-2: Lennar's Next Gen Homes
    • Table 6-13 Pulte Homes Life Tested Home Features
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