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米国の家庭用収納製品市場:汎用クローゼット・ガレージ・物置き 第4版

Home Organization in the U.S.: General Purpose, Closets, Garages and Storage Sheds, 4th Edition

発行 Packaged Facts 商品コード 221337
出版日 ページ情報 英文 258 Pages
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米国の家庭用収納製品市場:汎用クローゼット・ガレージ・物置き 第4版 Home Organization in the U.S.: General Purpose, Closets, Garages and Storage Sheds, 4th Edition
出版日: 2017年03月07日 ページ情報: 英文 258 Pages
概要

米国における家庭用収納製品全体の小売り売上規模は、2016年に160億米ドルに達しました。今後は4%のCAGR (年間複合成長率) で拡大し、2021年までに195億米ドルに達すると予測されています。

当レポートでは、米国の家庭用倉庫および各種収納製品の市場について調査分析し、過去の売上の推移と予測、市場影響因子の分析、主要製品・主要製造販売業者のプロファイル、消費者による購買行動、製品利用世帯のプロファイルなどをまとめ、お届けいたします。

第1章 エグゼクティブサマリー

第2章 市場

  • 調査範囲
  • 調査手法
  • 市場定義
  • 家庭用収納製品の小売り売り上げは2016年に160億米ドルを超過
  • 小売り売上:製品カテゴリー別
  • 小売り売上:製品区分別
  • DIY製品の売上:小売りチャネル別
  • 地域による売上の違い
  • 市場成長の影響要因
  • 住宅・世帯
  • 経済・支出
  • 市場インデックスの李モデリング
  • セルフストレージ設備の人気が示す家庭用収納製品の必要性
  • 市場成長予測

第3章 販売企業

  • イントロダクション
  • 主要販売業者
  • M&A・企業分割
  • 競合プロファイル

第4章 マーケティング・新製品動向

  • 製品動向
  • こんまり (近藤麻理恵) 式の片づけ
  • しまう
  • オーダーメードおよびフレキシブルなストレージのオプション
  • オーダーメードクローゼットは引き続き多くの人にとって重要
  • 消費者は簡単なソリューションを求める
  • ポータビリティ
  • 長期的なストレージ
  • 特殊ストレージは未だに需要がある
  • 無駄なスペースはストレージの機会を示す
  • 小さなスペースのストレージを最大化する
  • 子供用ストレージが成長を続ける
  • 提携・ライセンス契約は引き続き魅力的、ほか

第5章 流通・販売

  • 流通チャネル
  • DIY製品の市場構成:小売りチャネル別
  • 米国におけるDIY家庭用収納製品のシェア:小売りチャネル別
  • ディスカウントストア
  • ホームセンター・ハードウェアストア
  • 専門チャネル
  • その他の店舗
  • プライベートブランドのストアブランドおよびエクスクルーシブは小売業者にとって重要
  • 流通
  • オムニチャネル小売りが重要に
  • 主要小売り業者

第6章 消費者

  • ソース
  • 消費者信頼感が新たな高みに達する
  • 消費者は将来について楽観的
  • 男性および25-54歳は最も高い購入傾向を持つ
  • 米国人は多くを住宅・家庭へ支出
  • 近年のホームリモデリングの増加
  • DIYホームリモデリングの増加
  • 200万世帯以上が物置きを購入
  • 改築者のライフスタイル/心理学的態度、ほか
  • Simmonsの分類システムを用いた消費者態度の測定
  • 製品の調査・ショッピングに対するインターネット利用の増加
  • 認識・可用性・コストはグリーン(環境に優しい)製品にとって大きな障壁、ほか

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目次
Product Code: LA15116050

Virtually all product trends and sales in the U.S. home organization products market are driven by the fact that Americans have a lot of, and many consider too much stuff. As some have noted the U.S. has reached “peak stuff” - people owning too many things. A strong trend has emerged that preaches simplicity, minimalism and control of clutter. It's not just getting rid of things but recognizing that everything you own needs a place to store. Without dedicated proper storage spots in and outside the home there tends to be chaos, followed by stress. Therefore while challenging the home organization market continues to perform better than many other household product categories. Consumer demand exists and continues to grow for the products. Consumers say they need more products. Two thirds of American adults in Packaged Facts' National Online Survey somewhat or strongly agree with the statement “I could use more home organization products (not including food storage) in my home”.

Packaged Facts estimates overall U.S. retail sales of home organization products reached $16 billion in 2016. Sales of do-it-yourself (DIY) products account for over 80% of the total with installed products accounting for the rest. Sales grew at a faster pace than in previous periods due to a continuing economic recovery and pent up demand for products such as outdoor storage sheds and items for closets, garages, kitchens and pantries. Sales are projected to grow at a CAGR of 4% to reach $19.5 billion in 2021.

The market, composed of hundreds of primarily small, privately held manufacturers and marketers, is highly fragmented with numerous companies having small market shares. Packaged Facts estimates that ten leading companies (excluding sheds) have a combined market share of about 20%. While new companies continue to enter the market, there are shifts occurring as major players exit the business or parts of it. Newell Brands (formed by the merger of Newell Rubbermaid with Jarden Corp.in April 2016) announced on Jan 13, 2017 that it reached an agreement to sell its Rubbermaid consumer storage totes business to plastic products producer United Solutions. Emerson Electric sold shelving and storage products company InterMetro to Ali Group, an Italian manufacturer of foodservice equipment in September 2015. The company has stated publicly that it plans to divest its ClosetMaid business in 2017.

Scope of Report

Home Organization in the U.S.: General Purpose, Closets, Garages, and Storage Sheds, 4th Edition focuses on the market for home organization products sold to consumers in America. Products covered include items used by consumers to store and organize things within and outside their homes. The report broadly categorizes products for closets & bedrooms, garages, other rooms, and outdoor. Products are purchased by consumers as do-it-yourself (DIY), or installed items that are assembled by others. Not included are food storage products and furniture such as conventional cabinets and office products. For the purpose of this report, sales are estimated at the retail level and include products sold to consumers but not services rendered such as consultation and installation.

The report covers all retail channels of distribution that carry DIY home organization products such as mass merchandisers, warehouse clubs, home improvement centers, hardware stores, specialty stores, department stores, dollar stores, food and drug stores, catalogues, home shopping channels, Internet retailers, and manufacturers own websites. Also included are dealers, franchisees and agents who sell installed products for existing homes. Market size data are provided at the retail sales level for 2012-2016 and projections for 2016-2021. In addition to presenting industry statistics, this report identifies key trends affecting the marketplace and profiles key and interesting manufacturers and retailers.

Note: Current and historical sales estimates are based on current research and a revision of sales estimates from Packaged Facts' previous editions of this report. All sales are presented at the retail level to better reflect consumer spending. In previous editions of the report sales were reported at the manufacturer level. In addition categories and segments have been redefined slightly.

Methodology

The information in this report was obtained from both primary and secondary research. Primary research included consultation with industry sources and on-site examination of retail stores. Secondary research entailed gathering data from relevant trade, business and government sources, as well as company promotional literature and annual reports. Our estimates of market size and company performance are based on various sources including reported revenues of product manufacturers and retailers, publications and other market research sources. Total sales of home organization products, as well as breakouts by manufacturer, product form and retail channel, are difficult to quantify since most sales are unaudited. Additionally, the vast majority of market players are private firms. Particularly challenging is the fact that many products such as totes and bins can be used across various rooms of the home. We used our research and analysis to develop market sales and share data estimates.

Our analysis of consumer trends relies on data from various sources including national online consumer usage surveys conducted in August 2015 and December 2016 by Packaged Facts. The Packaged Facts national online consumer surveys reflect a panel of 2,000 U.S. adults (age 18+) that is balanced to the national population on the primary demographic measures of gender, age bracket, race/ethnicity, geographic region, marital status, presence or absence of children in the household, and household income. Consumer data was also generated using Simmons National Consumer Surveys for Spring 2004 through Winter 2015 and Spring 2006 through Spring 2016 from Simmons Research. On an ongoing basis, Simmons conducts booklet-based surveys of a large and random sample of consumers (approximately 25,000 for each 12-month survey compilation) who in aggregate represent a statistically accurate cross-section of the U.S. population.

Table of Contents

CHAPTER 1 - EXECUTIVE SUMMARY

SCOPE OF THE REPORT

  • Market Definition

THE MARKET

  • Retail Sales of Home Organization Products Reach $16 Billion in 2016
  • Figure 1-1: U.S. Retail Sales of Home Organization Products, 2012-2016 (in millions of dollars)
  • Retail Sales by Product Category
  • Retail Sales by Product Segment
  • Sales of DIY Products by Retail Channel0
  • Figure 1-2: Share of U.S. Sales of DIY Home Organization Products by Retail Channel, 2016
  • Projected Market Growth
  • Figure 1-3: Projected U.S. Retail Sales of Home Organization Products, 2016-2021 (in millions of dollars)

THE MARKETERS

  • Introduction

MARKETING AND NEW PRODUCT TRENDS

  • Decluttering with KonMari
  • Illustration 1-1: Marie Kondo's KonMari Method
  • Customized and Flexible Storage Options
  • Custom Closets Still Most Important for Many
  • Specialty Storage Still in Demand
  • Illustration 1-2: Arc Shelf
  • Decor Important to More Consumers
  • She Sheds Compete with Man Caves
  • Made in USA to Get Stronger

DISTRIBUTION AND RETAILING

  • Private Label Store Brands and Exclusives Important to Retailers
  • Omni-Channel Retailing Essential
  • Illustration 1-3: Home Depot's Interconnected Retail Initiative

THE CONSUMER

  • Consumers Still Cautious Despite Optimism and Confidence
  • Figure 1-4: Confidence Level on Simmons' 8 Point Purchase Propensity Scale, 2006-2016 (percent of adults)
  • Being Efficient and Organized: 40% of Adults Below Average, 34% Above Average
  • Increasing Internet Use for Product Research and Shopping
  • American Nests Continue to Expand
  • People Need More Home Organization Products
  • Figure 1-5: Places or Uses for Which People Could Use More Home Organization Products, 2016 (percent) 22

CHAPTER 2 - THE MARKET

SCOPE OF THE REPORT

  • Methodology
  • Market Definition
  • Retail Sales of Home Organization Products Reach $16 Billion in 2016
  • Figure 2-1: U.S. Retail Sales of Home Organization Products, 2012-2016
  • Retail Sales by Product Category
  • Figure 2-2: Share of U.S. Retail Sales of Home Organization Products by Category, 2016 (percent)
  • Figure 2-3: U.S. Retail Sales of Home Organization Products by Category, 2012-2016 (in millions of dollars) 32
  • Retail Sales by Product Segment
  • Figure 2-4: Share of U.S. Retail Sales of Home Organization Products by Segment, 2016 (percent)
  • Figure 2-5: U.S. Retail Sales of Home Organization Products by Segment, 2012-2016 (in millions of dollars) 34
  • Sales of DIY Products by Retail Channel
  • Figure 2-6: Share of U.S. Sales of DIY Home Organization Products by Retail Channel, 2016 (percent)
  • Regional Sales Differences
  • Figure 2-7: Full or Partial Basements in New Single-Family Houses Completed: 2005, 2010, and 2015 (percent of houses)
  • Factors Affecting Market Growth
  • Housing and Households
  • Figure 2-8: Number of U.S. Households, 2005-2015 (in millions)
  • Figure 2-9: U.S. Home Ownership, 2004-2016 (percent)
  • Figure 2-10: Annual Existing Home Sales and Housing Starts, 2002-2016 (total number)
  • Economy and Spending
  • Figure 2-11: U.S. Unemployment Rate, 2004-2016 (percent)
  • Figure 2-12: Real Median Household Income, 2004-2015 (dollars)
  • Figure 2-13: Change in Real GDP and Personal Consumption Expenditures, 2007-2016 (percent change) .. 53
  • Figure 2-14: U.S Consumer Credit Outstanding, 2004-2016 (in billions of dollars)
  • Figure 2-15: U.S. Mortgage Debt Outstanding on One to Four Family Homes, 2004-2016 (in billions of dollars)
  • Figure 2-16:
  • Remodeling Market Index, 2004-2016
  • Figure 2-17: Total CPI and CPI for Household Furnishings/Operations, 2006-2016
  • Continued Popularity of Self-Storage Facilities Shows Need for Home Storage
  • Projected Market Growth
  • Figure 2-18: Projected U.S. Retail Sales of Home Organization Products, 2016-2021 (in millions of dollars) 65

CHAPTER 3 - THE MARKETERS

INTRODUCTION

  • Leading Marketers
  • Mergers, Acquisitions, Divestitures
  • Competitive Profiles

CHAPTER 4 - MARKETING & NEW PRODUCT TRENDS

PRODUCT TRENDS

  • Decluttering with KonMari
  • Illustration 4-1: Marie Kondo's KonMari Method
  • Shimau (Smart Storage)
  • Illustration 4-2: Panasonic “Shimau” (Smart Storage) Storage Products
  • Customized and Flexible Storage Options
  • Illustration 4-3: Icube
  • Custom Closets Still Most Important for Many
  • Illustration 4-4: His and Hers Closets
  • Consumers Want Easy Solutions
  • Illustration 4-5: ID and Write n' Wipe Storage
  • Illustration 4-6: Lazy Lee 360 Organizer
  • Portability
  • Illustration 4-7: Meori Foldable Boxes
  • Illustration 4-8: Poppin's Storage Box Seat and Bench
  • Illustration 4-9: Cosy Home Portable Clothes Closet
  • Long-Term Storage
  • Illustration 4-10: Totes Designed for Long-Term Storage
  • Specialty Storage Still in Demand
  • Illustration 4-11: Arc Shelf
  • Illustration 4-12: Park-a-Purse Organizer
  • Illustration 4-13: Glideware
  • Storage Opportunities in Wasted and Empty Space
  • Illustration 4-14: Wall Storage
  • Maximizing Storage in Small Spaces
  • Illustration 4-15: YouCopia Cabinet Organizers
  • Kids Storage Continues Growing
  • Illustration 4-16: Target's Pillowfort Kids Private Label Brand
  • Partnerships and Licensing Deals Still Attractive
  • Illustration 4-17: Caterpillar Garage Storage
  • Illustration 4-18: Paula Deen Specialty Organizers
  • Decor Important to More Consumers
  • Illustration 4-19: Container Store's Knit Collection
  • Illustration 4-20: Honey-Can-Do Twisted Totes
  • Illustration 4-21: Easy Closet's New Wood Grain Textured Colors
  • Illustration 4-22: Cynthia Rowley and Paperchase Collections at Staples
  • Illustration 4-23: Office by Martha Stewart
  • Outdoor Storage More Decorative
  • Illustration 4-24: Stylish Pent Sheds
  • Illustration 4-25: She Sheds
  • Awareness, Availability and Cost Biggest Obstacles for Green Products
  • Illustration 4-26: Koziol's Sustainably Made Storage Products
  • Illustration 4-27: Mindora Storage Baskets
  • MARKETING PRACTICES AND TRENDS
  • Illustration 4-28: Organized Living Web Redesign
  • Consumers Need Help
  • Illustration 4-29: Closetmaid's 3D Design Tool
  • As Seen On/In: Product Placement in Media Builds Awareness and Trust
  • Illustration 4-30: As Seen On/In
  • Houzz Remains Major Internet Community for Manufacturers
  • Illustration 4-31: Houzz
  • Blogs Build Community
  • Illustration 4-32: Gladiator Blog
  • Back to School Key Selling Season
  • Illustration 4-33: Container Store Dorm
  • Illustration 4-34: Back-to-College Promotions and Products
  • Consumers Like Contests
  • Illustration 4-35: Manufacturer Contests
  • Price Remains Important for Consumers
  • Illustration 4-36: Sales Events
  • Made in USA to Get Stronger
  • Illustration 4-37: Promoting Made in the USA

CHAPTER 5 - DISTRIBUTION AND RETAILING

DISTRIBUTION CHANNELS

SALES OF DIY PRODUCTS BY RETAIL CHANNEL

  • Figure 5-1:
  • Share of U.S. Sales of DIY Home Organization Products by Retail Channel, 2016 (percent)
  • Figure 5-2: Share of U.S. Sales of DIY Home Organization Products by Retail Channel, 2016 (percent)
  • Discount Stores
  • Home Centers and Hardware Stores
  • Specialty Channel
  • Other Outlets
  • Private Label Store Brands and Exclusives Important to Retailers
  • Illustration 5-1: Target's Pillowfort Kids Private Label Brand
  • Illustration 5-2: Menards Dakota Private Label Brand
  • Distribution
  • Omni-Channel Retailing Essential
  • Illustration 5-3: Home Depot's Interconnected Retail Initiative
  • Key Retailers
  • Illustration 5-4: Lowe's Omni-Channel
  • Illustration 5-5: Ikea Sektion Kitchen
  • Illustration 5-6: Wayfair's The Way Home TV Series
  • Illustration 5-7: Houzz

CHAPTER 6 - THE CONSUMER

  • Sources
  • Consumer Confidence Reaches New Highs
  • Figure 6-2: Percent of Highly Confident Consumers by Age Group, 2004-2015
  • Consumers Optimistic About Future
  • Figure 6-3: Percent Agreeing “I Am Optimistic about the Future,” 2015
  • Figure 6-4: Percent Agreeing “My Job Prospects Look Good over the Next Few Years,” 2015
  • Figure 6-5: Adults' Level of Confidence on Simmons' 8 Point Purchase Propensity Scale, 2006-2016 (percent)
  • Men and 25 to 54 Year Olds Have Highest Purchase Propensity
  • Being Efficient and Organized: 40% of Adults Below Average, 34% Above Average
  • Americans Spend Most on Housing and Homes
  • Recent Uptick in Home Remodeling
  • Recent Increase in Do-It-Yourself Home Remodeling
  • Figure 6-6: Who Did Interior/Exterior Home Remodeling in Last 12 months, 2006-2016 (percent of households)
  • Figure 6-7: Total Home Improvement Product Spending, 2006-2016 (percent of households)
  • Over 2 Million Households Purchased a Storage Shed in 2016
  • Figure 6-8: Amount Spent on Storage Sheds, 2006-2016 (percent of households)
  • Figure 6-9: Who Installed Shed in Last 12 months, 2006-2016 (percent of households)
  • Over 2% of Households Plan to Remodel Basements, Attics, or Garages in Next 12 Months
  • Lifestyle/Psychographic Attitudes of Remodelers
  • Lifestyle/Psychographic Attitudes of Shed and Wall Unit/System Purchasers
  • Consumer Attitudes Measured with Simmons Segmentation System
  • Increasing Internet Use for Product Research and Shopping
  • Awareness, Availability and Cost Biggest Obstacles for Green Products
  • Consumer Demographics and Impact on Storage, Organization
  • American Nests Continue to Expand
  • Illustration 6-1: Lennar's Next Gen Home
  • People Need More Home Organization Products
  • Figure 6-10: Percent Agreeing with Statements about Home Organization Products, 2016
  • Figure 6-11: Percent Strongly Agreeing with Statements about Home Organization Products, by Age Group, 2016
  • Style and Attractiveness Important; Brand Name Not So Much
  • Figure 6-12: Percent Agreeing with Style and Brand Statements about Home Organization Products, 2016
  • Figure 6-13: Percent Strongly Agreeing with Style and Brand Statements about Home Organization Products, by Age Group, 2016
  • Consumers Need More Storage Most in Closets, Kitchen and Pantry
  • Figure 6-14: Places or Uses for Which People Could Use More Home Organization Products, 2016 (percent)
  • Figure 6-15: Places or Uses for Which People Could Use More Home Organization Products, by Age Group, 2016

APPENDIX

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