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市場調査レポート

米国のお茶・RTDティー市場

Tea and Ready-to-Drink Tea in the U.S.: Retail and Foodservice, 5th Edition

発行 Packaged Facts 商品コード 217053
出版日 ページ情報 英文 206 Pages
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米国のお茶・RTDティー市場 Tea and Ready-to-Drink Tea in the U.S.: Retail and Foodservice, 5th Edition
出版日: 2014年03月31日 ページ情報: 英文 206 Pages
概要

2014年のお茶販売額は250億米ドルに達すると予測されています。そのうち62億米ドル(25%)は小売り、188億米ドルはフードサービスの売上からもたらされる見込みです。

当レポートでは、米国のお茶市場の動向について調査分析し、消費動向、人口統計別の機会、マーケティング戦略、小売り製品・フードサービスメニューにおける動向、および消費者調査の分析結果などを提供しており、概略以下の構成でお届けいたします。

第1章 エグゼクティブサマリー

第2章 市場規模・セグメント・予測

  • 市場規模・予測
  • お茶の小売り売上
    • 市場セグメント
  • お茶のフードサービス売上
  • 人口1人あたりのお茶消費動向
    • 分析:お茶価格の展望
    • サマリー:価格分析
    • 日用品レベル:お茶価格の安定は成長の可能性を後押し
    • レストランメニュー:緩やかな値上げが未開発の購買力を示唆
    • 小売り:コーヒー農作物の減少が消費者に伝わる:お茶は安定
    • お茶の輸入:量・価格
    • お茶の輸入量・価格の健全な成長

第3章 市場動向・機会

  • 人口統計上の機会:家族へのフォーカス
    • お茶市場にとって家族は重要 - 彼らを逃すな!
    • ミレニアム世代の母親の力を利用する
  • 人口統計上の機会:お茶が好きな男性
  • マーケティング戦略:健康的なレストラン飲料としてのお茶の特性を利用する
    • 健康的な要因
    • オーダーメイドお茶飲料
    • コーヒー代用品としてのお茶
  • 抽出の動向
    • シングルサーブ/ポット、ほか

第4章 小売り製品の動向

  • サマリー:分析
  • お茶のプレミアム化
    • 品質協会
    • 独特の含有物・フレーバーのプロファイル
    • 機能的メリット
  • 形式の革新
    • 最小限の加工
    • シングルサーブカップ
    • 液体濃縮
    • ブレンドティー
    • ベスト新製品アワード

第5章 フードサービスメニューの動向

  • お茶は主要な動向
  • 飲料種類の動向
  • お茶のフレーバー・種類の動向

第6章 消費者:利用・ブランド動向

  • 世帯・個人のお茶利用
    • お茶利用動向
    • 世帯のお茶利用頻度動向
    • 個人のお茶利用頻度
    • お茶好きの多くは1日に数杯を消費
  • 世帯・個人のお茶利用:種類別
    • バッグ/ルーズティー
    • インスタントアイスティー
    • RTDアイスティー
  • 世帯・個人のお茶利用:ブランド別
    • バッグ/ルーズティー
    • インスタントアイスティーミックス
    • RTDアイスティー

第7章 消費者:お茶小売り・フードサービスチャネル利用動向

  • サマリー分析
  • 過去12ヶ月間で家庭用に購入されたお茶の形態:チャネル別
    • お茶の小売り流通:お茶の形態別
  • 過去12ヶ月間ですぐに消費するために購入されたお茶の形態:チャネル別
    • 人口統計分析

第8章 消費者:過去12ヶ月間における家庭・レストランのお茶飲料におけるお茶の種類/フレーバードリンク:種類/フレーバー別

  • 最も消費されたお茶の種類
  • 家庭vs.レストラン

第9章 消費者:レストランでお茶の注文を決める際に影響する要因

  • レストランでお茶の種類を決定する際に影響する要因

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目次
Product Code: LA5222100

Packaged Facts forecasts that sales of tea will reach $25 billion in 2014. Of this amount, we expect $6.2 billion (or 25%) to come from retail sales and $18.8 billion to come from foodservice sales.

Retail sales trends from 2012-2013 suggest both challenges and successes for the U.S. tea market. For instance, once a growth driver, RTD canned and bottled tea sales are flat, and instant tea mix declines present challenges. But the flipside is that plenty of opportunity exists to continue to grow the category, from making tea drinking a bit more "manly" to looking for avenues to personalize tea drinking. And marketers can continue to ratchet up category innovation by supporting the trend toward premiumization, incorporating unique ingredients, and pursuing innovations in form. But bagged/loose tea participants-already on notice-must prepare for continued Green Mountain single-cup tea share taking.

Our expectations are brighter for tea sales at foodservice establishments, which we expect to increase steadily during 2014-2016, driven by modest growth in foodservice establishment visits, tea menu item and tea room establishment expansion, and pricing power. Growth drivers include iced tea, as well as niche beverages such as chai tea, which has seen the most growth in usage on restaurant menus from 2009-2013. Our analysis also suggests that tea is still not being fully leveraged by quick-service restaurants to draw customers. And while fast food restaurants serve generally as Pied Pipers in luring younger customers, coffeehouses may be having greater success in drawing in younger tea drinkers.

Tea and Ready-to-Drink Tea in the U.S.: Retail and Foodservice, 5th Edition analyzes the industry and consumer trends shaping this highly competitive environment. The report does the following:

  • Addresses retail tea category innovation, including premium characteristics, ingredients, and new beverage formats.
  • Identifies key marketing opportunities for tea, supported by consumer survey data, product examples and other metrics. In particular, we focus on families, men, healthfulness and customization, single-cup brewing, and all-in-one brewing.
  • Assesses how foodservice operators are capitalizing on "hot" trends; penetration and penetration growth of hot and iced tea types on quick-service, family-midscale, casual and fine dining menus; retail brand penetration in foodservice menus; and trend spotting.
  • Assesses household and personal tea usage and usage frequency trends, including bagged, loose, RTD and instant tea; household and personal tea brand usage and trends, including bagged, loose, RTD and instant tea. To help gauge brand loyalty, we trend brands' "usage preference ratios," the ratio that consumers drink that brand "most" over drinking that brand "also."
  • Assesses the degree to which consumers get different tea types for home use from different retail distribution channels; similarly, we assess the degree they get tea for "immediate consumption" from a variety of foodservice channels. Comparative analysis is included.
  • Provides comparative analysis regarding the degree to which consumers drink different flavors and types of tea at home and at restaurants, as well as identifying which tea types/flavors consumers drink most often.
  • Assesses the relative importance consumers place on factors such as taste, getting a specific brand, low price, and time of day when deciding to order tea at a restaurant.

Table of Contents

Chapter 1: Executive Summary

  • Report Scope
  • Report Summary
  • Market Size, segmentation and forecast
  • Marketing opportunities
    • Is the family at stake?
    • Why not more men?
    • Has the health card been fully played?
    • Customization and usage frequency
    • Oh, single cup!
    • Make some tea with that brewer, would you?
    • Dare we envision the future?
  • Retail product trends
  • Foodservice menu trends
  • The Consumer: tea usage & brand trends
  • The Consumer: tea retail & foodservice channel usage trends
  • The Consumer: tea types/flavors drunk at home & restaurants
  • The Consumer: factors influencing restaurant tea order decision
  • Company and brand analysis
    • The retail market
    • By market segment
    • More about the players
  • Foodservice companies and brands
    • Green Mountain
    • Starbucks
    • Teavana
    • Argo Tea Café

Chapter 2: Market Size, Segmentation and Forecast

  • Summary analysis
  • Market size and forecast
    • Table 2-1: Tea Market Size and Forecast: Foodservice and Retail, 2014-2016
  • Tea sales at retail
    • Graph 2-1: Retail Tea Market Size, by Distribution Channel, 2014
  • Market segmentation
    • Graph 2-2: Retail Tea Segment Share, 2013
  • A mixed bag
    • Table 2-2: Retail Tea Sales and Share, by Segment, 2012-2013
  • Unit and volume trends
    • Table 2-3: Retail Tea Sales, Unit Sales and Volume Sales, by Segment, 2012-2013
  • Tea sales at foodservice
    • Table 2-4: Foodservice Tea Sales, 2011-2016
  • Tea per capita consumption trends
    • Graph 1-3: U.S. per Capita Tea Consumption Volume, 2002-2011
  • Analysis: tea price outlook
  • Summary pricing analysis
    • Table 2-5: Tea Commodity PPI & CPI Index and Percent Change: 2010-2014
  • At the commodity level: Tea pricing stability delivers growth potential
    • Graph 2-4: Producer Price Index, Commodities: Coffee, Tea, Soft Drinks and Juices, 2007-2014
  • On restaurant menus: Moderate price hikes suggest untapped pricing power
    • Table 2-6: Iced Tea & Hot Tea Menu Prices and Price Trends, 2007-2013
  • Branded tea driving increases?
  • By restaurant segment
    • Table 2-7: Iced Tea & Hot Tea Menu Price Trends, by Restaurant Segment, 2009-2013
  • At retail: coffee commodity declines passed on to consumer; tea stable
    • Graph 2-5: Consumer Price Index: Coffee, Tea, Carbonated & Noncarbonated Drinks and Juices,2007-2014
  • Tea imports: volume and value
  • Healthy growth in tea import value and volume
    • Table 2-8: Total Tea Imports, by Value, Volume and Price per Ton Trends, 2009-2013
    • Table 2-9: Tea Imports, by Tea Type: Value, Volume and Price per Ton Trends, 2009-2013
    • Table 2-10: Tea Imports, by Tea Type: Value & Volume Share Trends, 2009-2013

Chapter 3: Market Trends & Opportunities

  • DemoGraphic opportunities: Focus on Family
  • Families are important to the tea market-don't lose them!
    • Table 3-1: Regular Bagged/Packaged Tea & Instant Iced Tea Mix (HH Use/Daily Use) & RTD ICED Tea(Personal Use), by Age of Children in HH, 2013
  • Marketing strategy: Tea innovation for kids
  • Harnessing the power of the Millennial mom
  • Marketing strategy: Blog power
  • DemoGraphic opportunities: Men as Tea Drinkers
    • Table 3-2: RTD Iced Tea Usage Penetration and Share, by Gender, 2013
    • Table 3-3: RTD Iced Tea Brands Drunk Most: Usage Penetration and Share, by Gender, 2013
  • Marketing strategy: Making tea macho
  • Leveraging tea attributes
  • The health factor
  • Marketing strategy: Tea as the healthy restaurant beverage
  • Personalized tea drinking
  • Marketing strategy: Tea enhancers
  • Tea as a replacement for coffee
    • Graph 3-1: Times per Month Consumers Drink Tea and Coffee, by Usage Frequency
    • Graph 3-2: Factors Influencing Decision to Order Tea & Coffee Type at Restaurant, Ranked by
  • Importance
  • Leveraging the positive side of caffeinated tea
  • Formulation trends
  • Single-serve/pod brewing
    • Graph 3-3: Prevalence of At-Home Coffee/Tea Electric Brewing Equipment, by Equipment Type, 2014
    • Graph 3-4: Percentage of At-Home Single-Serve Pod Brewer Use: Coffee, Tea, or Other Hot Beverage,2014
    • Graph 3-5: Percentage of At-Home Single-Serve Pod Brewer Use: Coffee, Tea, or Other Hot Beverage,
  • Among All Adults, Monthly Tea Drinkers & Daily Tea Drinkers, 2014
  • Lions, and tigers, and all-in-one brewers? Oh, my!
  • While you're at it, can you make a Coke, too, please?

Chapter 4: Retail Product Trends

  • Summary analysis
  • The premiumization of tea
  • Quality associations
  • Honest Tea
  • Rishi Tea
  • Third Street Inc.
  • Unique ingredients and flavor profiles
  • The Republic of Tea
  • Herbal Water
  • Functional benefits
  • Tadin Herb & Tea Company
  • East West Tea Company
  • The Republic of Tea
  • Innovations in form
  • Minimal processing
  • Single-serve cups
  • Redco Foods Inc.
  • Celestial Seasonings
  • Liquid concentrates
  • Redco Foods
  • Nestea
  • Blending tea
  • Tetley USA
  • R.C. Bigelow
  • Amazon Beverages
  • 2013 best new product awards

Chapter 5: Foodservice Menu Trends

  • Summary analysis
  • Tea is a top trend
  • Specialty iced tea more than perennial favorite
  • Tea as an ingredient is gaining momentum
  • Beverage variety trends
  • Iced tea is challenged to oust soda as most popular on beverage menus
  • How about a little booze?
    • Table 5-1: Top Beverage Varieties: Percent of Restaurants Featuring: by Restaurant Segment, 2013
  • Casual restaurants adding Chai tea to menus
    • Table 5-2: Top Beverage Varieties: Change in Percent of Restaurants Featuring: by Restaurant Segment,2009-2013
  • Soda commands largest share of beverage menu
    • Table 5-3: Top Beverage Varieties: Beverage Menu Share: by Restaurant Segment, 2013
  • Growth in tea and other "healthy" beverages
    • Table 5-4: Top Beverage Varieties: Change in Beverage Menu Share: by Restaurant Segment, 2013
  • Tea flavor & variety trends
  • Hot tea widely available
    • Table 5-5: Top Hot Tea Varieties: Percent of Restaurants Featuring: by Restaurant Segment, 2013
  • Expansion in variety of hot tea
    • Table 5-6: Top Hot Tea Varieties: Change in Percent of Restaurants Featuring: by Restaurant Segment,2013
  • Raspberry and sweet tea are the most popular iced tea varieties
    • Table 5-7: Top Iced Tea Varieties: Percent of Restaurants Featuring: by Restaurant Segment, 2013
  • QSRs embrace innovative iced tea varieties
    • Table 5-8: Top Iced Tea Varieties: Change in Percent of Restaurants Featuring: by Restaurant Segment,2013
  • Snapple brand iced tea has the highest restaurant penetration
  • Fewer restaurants featuring iced tea brands
    • Table 5-10: Top Iced Tea Brands: Change in Percent of Restaurants Featuring: by Restaurant Segment,2013

Chapter 6: The Consumer: Tea Usage & Brand Trends

  • Summary analysis
  • Household and personal tea use
  • Trended tea usage: 2008-2013
    • Table 6-1: Household Bagged/Loose & Instant Iced Tea Mix Usage, Personal RTD Iced Tea Use,2008-2013
  • Tea use, by demographics
    • Table 6-2: Household Bagged/Loose & Instant Iced Tea Mix Usage, Personal RTD Iced Tea Use: by Race/Ethnicity, HH Income, Number/Age of Children in HH & Nielsen Region, 2013
  • Trended HH tea usage frequency
    • Table 6-3: Household Tea Usage Frequency: Bagged/Loose & Instant Iced Tea Mix, 2008-2013
  • Tea usage frequency, by demographics
    • Table 6-4: Household Tea Usage Frequency: Bagged/Loose & Instant Iced Tea Mix: By Race/Ethnicity,
  • HH Income, #/Age of Children in HH & Nielsen Region, 2013
  • Personal tea usage frequency
    • Graph 6-1: Times per Month Consumers Drink Tea, by Usage Frequency
  • The majority of tea drinkers consume several cups per day
    • Graph 6-2: Daily Tea Drinkers: Cups of Tea Drunk per Day
  • Women are more likely to drink more cups per day than men
    • Table 6-5: Cups of Tea Drunk Monthly & Daily, by Gender, 2014
  • Under-45s are high frequency tea drinkers
    • Table 6-6: Cups of Tea Drunk Monthly & Daily, by Age, 2014
  • Personal tea usage skews toward the more affluent
    • Table 6-7: Cups of Tea Drunk Monthly & Daily, by HH Income, 2014
  • Asians are the quintessential tea consumer
    • Table 6-8: Cups of Tea Drunk Monthly & Daily, by Race/Ethnicity, 2014
  • Northeasterners tend to be daily tea drinkers
    • Table 6-9: Cups of Tea Drunk Monthly & Daily, by Region, 2014
  • Students who are daily tea drinking are avid consumers
    • Table 6-10: Cups of Tea Drunk Monthly & Daily, by Employment Status, 2014
  • Household and personal tea use by type Bagged/loose tea
    • Table 6-10: Household Tea Usage: Bagged/Loose (Hot & Iced), Regular & Decaffeinated Loose,Regular & Decaffeinated Bagged & Tea Flavors: With Usage Preference Ratios, 2008-2013
  • Hot tea vs. iced tea, by demographics
    • Table 6-11: Household Bagged/Loose Tea Usage (Hot & Iced), With Usage Preference Ratios: by
  • Race/Ethnicity, HH Income, Number/Age of Children in HH & Nielsen Region, 2013
  • Regular vs. decaffeinated tea, by demographics
    • Table 6-12: Household Bag/Loose Tea Usage (Regular & Decaffeinated), With Usage Preference Ratios:by Race/Ethnicity, HH Income, Number/Age of Children in HH & Nielsen Region, 2013
  • Regular vs. decaffeinated: Loose tea, by demographics
    • Table 6-13: Household Loose Tea Usage (Regular & Decaffeinated), With Usage Preference Ratios: by Race/Ethnicity, HH Income, Number/Age of Children in HH & Nielsen Region, 2013
  • Regular vs. decaffeinated: Bagged tea, by demographics
    • Table 6-14: Household Bag Tea Usage (Regular & Decaffeinated), With Usage Preference Ratios: by Race/Ethnicity, HH Income, Number/Age of Children in HH & Nielsen Region, 2013
  • Instant iced tea
    • Table 6-15: Household Instant Iced Tea Mix Usage: Presweetened w/ and w/o Sugar & Unsweetened:
  • With Usage Preference Ratios, 2008-2013
  • Presweetened vs. Unsweetened tea, by demographics
    • Table 6-16: HH Instant Iced Tea Mix Usage: Presweetened w/ and w/o Sugar & Unsweetened: W/ Usage Preference Ratios: by Race/Ethnicity, HH Income, #/Age of Children in HH &
  • Nielsen Region, 2013
  • RTD iced tea
    • Table 6-17: Ready-to-Drink Tea Usage: Presweetened w/ and w/o Sugar & Unsweetened: With
  • Usage Preference Ratios, 2008-2013
  • Household and personal tea use by brand
  • Bagged/loose tea brand usage
    • Table 6-18: Household Bagged/Loose Tea Usage, by Brand, With Usage Preference Ratios, 2008-2013
  • Bagged/loose tea brand usage, by demographics
    • Table 6-19: Household Bagged/Loose Tea Usage, Top 8 Brands: by Race/Ethnicity, HH Income,
  • #/Age of Children in HH & Nielsen Region, 2013
    • Table 6-20: Household Bagged/Loose Tea Usage, Other Brands/Store Brand: by Race/Ethnicity,
  • HH Income, #/Age of Children in HH & Nielsen Region, 2013
  • Trended instant iced tea mix brand usage
    • Table 6-21: Household Instant Iced Tea Mix Usage, by Brand, With Usage Preference Ratios, 2008-2013
  • Instant iced tea mix brand usage, by demographics
    • Table 6-22: Instant Iced Tea Mix Usage, by Brand/Store Brand: by Race/Ethnicity, HH Income,
  • #/Age of Children in HH & Nielsen Region, 2013
  • Trended RTD iced tea brand usage
    • Table 6-23: Personal Ready-to-Drink Iced Tea Usage, by Brand, With Usage Preference Ratios,2008-2013
  • RTD Iced tea brand usage, by demographics
    • Table 6-24: RTD Iced Tea Usage, Top 5 Brands: by Race/Ethnicity, HH Income, #/Age of Children in HH & Nielsen Region, 2013
    • Table 6-25: RTD Iced Tea Usage, Other Brands/Store Brand: by Race/Ethnicity, HH Income,
  • #/Age of Children in HH & Nielsen Region, 2013

Chapter 7: The Consumer: Tea Retail & Foodservice Channel Usage Trends

  • Summary analysis
  • Buying tea for at-home use
  • Getting tea to drink now
  • Tea forms bought for home use in the past 12 months, by channel
    • Graph 7-1: Tea Forms Bought for Home Use in the Past 12 Months
    • Table 7-1: Cross-Use of Tea Forms Bought for Home Use in the Past 12 Months
  • Tea retail distribution, by tea form
    • Graph 7-2: Tea Bought for Home Use, by Form and Retail Distribution: Tea Users, 2014
  • Another view
    • Graph 7-3: Tea Bought for Home Use, by Form and Retail Distribution: Users of Respective Tea Form, 2014
  • Demographic analysis
    • Table 7-2: Tea Bought for Home Use in the Past 12 Months, by Form & Retail Distribution Channel, by Age, 2014
    • Table 7-3: Tea Bought for Home Use in the Past 12 Months, by Form & Retail Distribution Channel, by HH Income
    • Table 7-4: Tea Bought for Home Use in the Past 12 Months, by Form & Retail Distribution Channel, by Region
  • Tea gotten for immediate consumption in past 12 months, by channel
    • Graph 7-4: Tea Gotten for Immediate Consumption in Past 12 Months, by Food Retail & Foodservice Channel, 2014
  • Demographic analysis
  • Coffeehouses in solid position
    • Table 7-5: Tea Gotten for Immediate Consumption, by Food Retail & Foodservice Channel, by HH Income, 2014
  • QSRs missing the youth boat?
    • Table 7-6: Tea Gotten for Immediate Consumption, by Food Retail & Foodservice Channel, by Age, 2014
  • Employment and need state
    • Table 7-7: Tea Gotten for Immediate Consumption, by Food Retail & Foodservice Channel, by Employment Status, 2014
  • Regional skew
    • Table 7-8: Tea Gotten for Immediate Consumption, by Food Retail & Foodservice Channel, by Region,2014

Chapter 8: The Consumer: Tea Types/Flavors Drunk at Home & Restaurants

  • Tea Drunk in Past 12 Months, by Type/Flavor
  • Tea type drunk most
    • Graph 8-1: Tea Drunk Most, by Tea Type/Flavor
  • At home versus at restaurants
    • Graph 8-2: Tea Drunk at Home & at Restaurant in Past 12 Months, by Tea Type/Flavor, 2014
  • Gender differences
    • Table 8-1: Tea Type/Flavor Drunk at Home & Restaurant in Past 12 Months, by Gender, 2014
  • Age differences
    • Table 8-2: Tea Type/Flavor Drunk at Home & Restaurant in Past 12 Months, by Age, 2014
  • HH income differences
    • Table 8-3: Tea Type/Flavor Drunk at Home & Restaurant in Past 12 Months, HH Income, 2014
  • Regional differences
    • Table 8-4: Tea Type/Flavor Drunk at Home & Restaurant in Past 12 Months, by Region, 2014
  • Race/ethnicity differences
    • Table 8-5: Tea Type/Flavor Drunk at Home & Restaurant in Past 12 Months, by Race/Ethnicity, 2014

Chapter 9: The Consumer: Factors Influencing Restaurant Tea Order

  • Decision
  • Factors influencing decision to order type of tea at restaurant
  • Taste and getting that specific flavor
  • Not brand sensitive
  • Did someone say low price? Does it matter?
  • "To your health!" "Hey, not so loud . . ."
  • What time is it?
    • Graph 9-1: Factors Influencing Decision to Order Type of Tea at Restaurant, Ranked by Importance, 2014
  • Generations don't always separate us
    • Table 9-1: Factors Influencing Decision to Order Type of Tea at Restaurant, Ranked by Importance, by Age, 2014
  • Yes to lower price
    • Table 9-2: Factors Influencing Decision to Order Type of Tea at Restaurant, Ranked by Importance, by HH Income, 2014
  • Race/ethnicity
    • Table 9-3: Factors Influencing Decision to Order Type of Tea at Restaurant, Ranked by Importance, by Race/Ethnicity, 2014

Chapter 10: Retail Company and Brand Analysis

  • Summary analysis
  • The retail market
  • By market segment
  • More about the players
  • Segment snapshot
    • Graph 10-1: Retail Tea Segment Share, 2013
  • Leading retail tea marketers
    • Graph 10-2: Top Retail Tea Marketers, Share and Sales, 2013
  • Market leaders challenged to grow sales and share...
    • Table 10-1: Top Retail Tea Marketers, by Marketer and Tea Category, 2013
  • Consumer usage trends point to longer term growth
  • Tea marketers and brands by category
  • Top RTD canned and bottled tea marketers
    • Table 10-2: Top Canned/Bottled Retail Tea Marketers, by Marketer and Brand, 2013
  • Top bag/loose tea marketers
    • Table 10-3: Top Bag/Loose Retail Tea Marketers, by Marketer and Brand, 2013
  • Top RTD refrigerated tea marketers
    • Table 10-4: Top Refrigerated Tea Marketers, by Marketer and Brand, 2013
  • Top instant tea marketers
    • Table 10-5: Top Instant Tea Marketers, by Marketer and Brand, 2013
  • Pepsi Lipton Tea Partnership
    • Table 10-6: Pepsi Lipton Tea Partnership Sales, by Tea Category and Brand, 2013
  • Leveraging the refreshment of RTD Lipton tea
  • Ferolito, Vultaggio & Sons
    • Table 10-7: Ferolito Vultaggio & Sons Sales, by Tea Category and Brand, 2013
  • AriZona offers steady innovation
  • Unilever
    • Table 10-8: Unilever Sales, by Tea Category and Brand, 2013
  • Unilever uses innovation and marketing to boost interest in flagship black tea
  • Dr Pepper/Snapple
    • Table 10-9: Dr Pepper/Snapple Sales, by Tea Category and Brand, 2013
  • Snapple engages consumers with Real Fact marketing
  • SnapTea offers value positioning
  • Coca-Cola Co.
    • Table 10-10: Coca-Cola Co. Sales, by Tea Category and Brand, 2013
  • Gold Peak continues to grow
  • Source: goldpeaktea.com
  • Premium positioning of Honest Tea
  • Fueling sales with Fuze

Chapter 11: Foodservice Companies and Brands

  • Green Mountain Coffee Roasters, Inc.
  • Growth strategy
  • Brewers
  • Beverage products
  • K-cup tea sales gaining momentum
    • Table 11-1: Green Mountain K-Cup Tea Retail Sales and Unit Sales, by Brand, 2012-2013
    • Table 11-2: Green Mountain Coffee & Tea K-Cup Retail Sales, 2012-2013
  • Licensing/partner strategy
  • No license: no Keurig 2.0
  • Make mine carafe sized
  • Platform expansion
  • Cold brewing with Coca-Cola
  • Channel expansion
  • At home versus away from home
    • Table 11-3: Keurig Brewer Placements & Attachment Rate, by Location Type, 2013
  • At home
    • Table 11-4: Keurig Brewer Penetration, by Region, 2013
  • Away from home
  • Sales performance
    • Table 11-5: Green Mountain Coffee Roasters, Selected Metrics, 2009-13
  • Starbucks Corporation
  • Competitive differentiation: Store experience
  • Menu trends: beverage category expansion
    • Graph 11-1: Starbucks Entrée, Side, Dessert, Beverage & Appetizer Menu Share, 2013
  • Menu trends: tea in the mix
    • Table 11-6: Starbucks Food and Beverage Menu Share, by Menu Item Type
  • Acquisition trends: Turning to tea
  • Upscale reimaging
  • Tea growth strategy: Cross-channel development
  • Menu trends: Addressing the food challenge and building food share
    • Table 11-7: Starbucks Company-Operated Stores: Revenue Mix by Product Type, 2009-2013
  • Sales performance
    • Table 11-8: Starbucks U.S. and Global Company-Owned & Licensed Locations, 2012-13
    • Table 11-9: Starbucks Revenue: Restaurant & Retail/Foodservice, 2009-2013; Product Type & Geography, 2011-2013
    • Table 11-10: Starbucks Comparable Sales, Transaction & Ticket Growth, by Geography, 2009-2013
  • Teavana
  • Store experience
  • Teas and other products
  • Sales and growth
    • Table 11-11: Teavana Net Sales, Comparable Sales, Total Store & Sales by Product Category, 2009-2013
  • Argo Tea Café
  • Target: Upscale cache
  • The campus connection
  • On the menu
  • At retail
  • Marketing & promotional activity
  • Health focus
    • Table 11-12: Argo Tea Café, Selected Signature Drinks, 2014
  • Appendix
  • Methodology
  • Consumer survey methodology
  • Market size and forecast
  • Terms and definitions
  • Varieties of tea
  • Restaurant categories
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