市場調査レポート

オメガ3:世界の製品動向と市場機会

Omega-3: Global Product Trends and Opportunities

発行 Packaged Facts 商品コード 210252
出版日 ページ情報 英文 190 Pages
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=101.50円で換算しております。
Back to Top
オメガ3:世界の製品動向と市場機会 Omega-3: Global Product Trends and Opportunities
出版日: 2011年09月01日 ページ情報: 英文 190 Pages
概要

オメガ3(ω-3)脂肪酸とその健康への効果に対する認知度はますます高まっており、健康のためにオメガ3脂肪酸を摂取する消費者数は過去数年で急増しています。2015年までの予測期間におけるオメガ3製品への消費者需要は大きく成長する見通しであり、製造および販売業者の取り組みにも影響を及ぼす見通しです。

当レポートでは、オメガ3脂肪酸(DHA・EPA・ALA)含有製品の市場について調査分析し、成分・推奨摂取量・関連法規制の解説、オメガ3含有製品の製品投入動向、世界および米国のオメガ3強化食品・飲料の売上実績・予測、サプライヤーおよびマーケターのプロファイル、今後の市場機会の分析などをまとめ、概略以下の構成でお届けいたします。

エグゼクティブサマリー

第1章 市場概要

  • イントロダクション
  • オメガ3脂肪酸:ヒトの健康の鍵
  • 研究によって明かされる多くの健康上のメリット
  • ヒトの健康に置けるDHAおよびEPAの役割
  • 炎症とオメガ3
  • サプリメントから食品・飲料まで
  • 食品・飲料におけるオメガ3の利用の拡大
  • 市場機会に恵まれた栄養関連製品
  • 世界の製品投入の動向
  • 過去10年の世界の新製品投入:27%のCAGR、など

第3章 成分・推奨摂取量・関連法規制

  • 成分
  • 3タイプのオメガ3
  • アルファリノレン酸
  • DHA・EPA
  • 食品・飲料に使われるオメガ3の配合
  • 抗酸化の技術
  • 保存料の利用
  • 魚類:オメガ3オイルの主な原料
  • フィッシュオイル原料の枯渇への懸念
  • 藻油:DHAの原料
  • 植物油
  • 最適な油の選択
  • 魚 vs 藻類 vs 亜麻仁油、など

第4章 サプライヤーのプロファイル

  • AHD International
  • Aker BioMarine
  • Aurora Al
  • Borregaard Industries/ Denomega Nutritional Oils
  • Cargill
  • DSM Nutritional Products
  • EPAX
  • Glanbia
  • Jedwards International
  • Nordic Naturals
  • Ocean Nutrition Canada
  • Omega Protein
  • Zymes

第5章 マーケターのプロファイル

  • Aurora Products
  • Drs. Foster & Smith
  • George Weston Foods
  • GFA Brands
  • GOOD Hemp Products
  • Hain Celestial Group
  • HappyBaby
  • L'Oreal
  • Mars
  • NBTY
  • Nestle
  • Prairie Orchard Farms
  • Stonyfield Farm
  • Unilever

第6章 将来の展望:市場機会

  • ウェルネスの緊急性
  • EPA/DHAと健康に関する新たな発見
  • 脂肪油と双極性障害・アルコール依存症
  • オメガ3と糖尿病のリスクの低下
  • オメガ3と欝病
  • EUにおける規制の発達
  • 法規制:EUに遅れる米国、など

付録

目次
Product Code: LA6385341

Omega-3 fatty acids are some of the most important nutrients to human health. The number of consumers globally who are aware of omega-3 fatty acids and their role in health is high, and the number of people who are specifically consuming omega-3 for health has increased dramatically over the past few years. Consumer demand for omega-3 products will continue to grow briskly over the 2011-2015 period, and will influence the activities of manufacturers and marketers worldwide in supplying omega-3 products across various categories and segments of consumer packaged goods (CPGs), including private label products.

In Omega-3: Global Product Trends and Opportunities, Packaged Facts analyzes the future of the global omega-3 market, and pinpoints opportunities in a $13 billion industry that is far from reaching its saturation point. The link between “dietary supplements” (the traditional method for boosting omega-3 intake) and consumer diets and grocery store food products is becoming ever stronger. Moreover, consumers increasingly regard the health and beauty products they use as extensions of the foods they eat and the nutritional supplements they take. What has emerged, therefore, is a continuum of nutrient-positioned products extending from whole foods (including natural and organic products) and fortified/functional foods through to nutritional supplements and personal care products. In the case of pet owners, this continuum also extends to pet foods (which are inherently functional), treats, supplements, and grooming products - essentially replicating the range of human products available.

Moreover, a significant amount of nutrient-based new product development is driven by the concept of “superfoods.” Although the concept of foods with pharmaceutical-grade benefits flies in the face of a strong medical and regulatory community distinction between food and drugs, “superfoods” has emerged as a powerful marketing concept - in part because it builds on age-old conventional wisdom and nutritional adages such as “an apple a day helps keep the doctor away.” Omega-3' s widely accepted status as a “superfood,” in combination with a globally expanding range of nutrient-based new product development across CPG markets, means that the market for omega-3 products will remain lively and opportunity-rich for years to come.

Scope of Report

This report focuses on packaged retail products that are marketed as high in omega-3 fatty acids, whether these products are inherently high in omega-3 or purposefully enhanced or fortified with this nutritional content, and whether the omega-3 content is docosahexaenoic acid (DHA), eicosapentaenoic acid (EPA), or alpha linolenic acid (ALA).

A number of marine and non-marine food sources inherently contain these omega-3 fatty acids, such as fish and fish oil, algal oil, canola oil, soybean oil, flaxseed, and walnuts. Therefore, packaged food products such as fish, breads (particularly those with seeds and nuts), and nut or hemp milks may naturally contain high levels of omega-3. In addition, high omega-3 ingredients are commonly added to a range of packaged products to enhance their omega content.

The geographic scope of this report is global, and the packaged consumer product categories covered are: foods and beverages, which account for the bulk of the market; health and beauty care (HBC) products, primarily consisting of supplements; and pet products, primarily dog or cat food.

Report Methodology

The information contained in this report was obtained from primary and secondary research. Primary research entailed participation in GOED Exchange 2011, the first international conference held by Global Organization for EPA and DHA Omega-3 (GOED Omega-3); Packaged Facts surveys of U.S. consumers; consultations with manufacturers and industry insiders; and an on-site examination of retail products. Secondary research included extensive Internet canvassing and research- and data-gathering from relevant consumer business and trade publications; company information including annual reports, press releases, and conference calls; company profiles in trade and consumer publications; government reports; and other food and nutrition market reports by Packaged Facts. Sales estimates are based on analysis of data from the above sources.

Table of Contents

Chapter 1: Executive Summary

  • Scope of Report
  • Report Methodology
  • Market Overview
  • Knowledge About Omega-3 Fatty Acids Advances Quickly
  • Opportunity-Rich Nutritional Product Continuum
    • Figure 1-1: The Continuum of Nutritional Product Development
  • Over Last Decade, 27% Global CAGR in New Product Introductions
  • After Fish, Dog Food and Nutritional Supplements Are Most Active Omega-3 Segments
  • U.S. Accounts for 41% of New Product Activity
  • Latin America Jumps to 16% Share of New Product Activity
    • Table 1-1: Global Product Introductions with High-Omega Claims: By Geographic Region, 52 Weeks Ending July 31, 2006 vs. 52 Weeks Ending July 31, 2011 (number and percent of global total)
  • Product Market Distribution of High-Omega Claims
  • Global Omega-3 Consumer Packaged Products Market at $13 Billion
    • Figure 1-2: Market Share for Global Omega-3 Products: Foods vs. Non-Foods, 2011
  • $8 Billion in Global Retail Sales for Omega-3-Enhanced Food and Beverage Products
    • Table 1-2: Global Retail Sales of Omega-3-Enhanced Food and Beverage Products, 2003-2011 (in millions of dollars and percent change)
  • U.S. Retail Sales of High Omega-3 Food and Beverage Products Reach $4 Billion
  • U.S. Sales of Omega-3 Supplements at $1.3 Billion
  • Market Saturation Point for Omega-3 Is Far From Reached
  • Ingredients, Recommended Intakes, & Regulation
  • Three types of Omega-3s
  • Alpha Linolenic Acid
  • DHA and EPA
    • Table 1-3: Omega-3 Fatty Acids: Nomenclature, Structure and Food Source
  • Fish versus Algae versus Flax
  • Is Food Better than Supplements as a Delivery System for Omega-3?
  • Omega-3 for Personal Care Products
  • Dietary Recommendations for Consuming Omega-3s
  • Regulatory Developments in Europe Are Positives for Market
  • Supplier & Marketer Profiles
  • Supplier Profiles
  • Marketer Profiles
  • Looking Ahead: Market Opportunities
  • Krill Shakes Up Supplement Segment
  • Omega-3 as Skincare

Chapter 2: Market Overview

  • Key Points
  • Introduction to Market
  • Scope of Report
  • Report Methodology
  • Omega-3 Fatty Acids - A Key to Human Health
  • Studies Support a Growing List of Health Benefits
  • The Roles of DHA and EPA in Human Health
    • Table 2-1: Health Benefits Reported from Adequate Consumption of Omega-3 Fatty Acids
  • Inflammation and Omega-3
    • Table 2-2: Selected Conditions and Diseases Associated With an Inflammatory Component
  • From Supplements to Foods and Beverages
  • Knowledge About Omega-3 Fatty Acids Advances Quickly
  • Increasing Use of Omega-3 in Foods and Beverages
  • Opportunity-Rich Nutritional Product Continuum
    • Figure 2-1: The Continuum of Nutritional Product Development
  • Global Product Introduction Trends
  • Over Last Decade, 27% Global CAGR in New Product Introductions
    • Table 2-3: Global Product Introductions: High-Omega vs. Other High-Nutrient Claims, 2001-2010 (number and percentage change)
  • After Fish, Dog Food and Nutritional Supplements Are Most Active Omega-3 Segments
  • U.S. Accounts for 41% of New Product Activity
    • Table 2-4: Global Product Introductions with High-Omega Claims by Product Category and Selected Segments: 52 Weeks Ending July 31, 2006 vs. 52 Weeks Ending July 31, 2011 (number and percent)
    • Table 2-5: Global Product Introductions with High-Omega Claims: Overall and Food/Beverage by Top National Markets, 52 Weeks Ending July 31, 2011 (number and percent of global total)
  • Latin America Jumps to 16% Share of New Product Activity
    • Table 2-6: Global Product Introductions with High-Omega Claims: By Geographic Region, 52 Weeks Ending July 31, 2006 vs. 52 Weeks Ending July 31, 2011 (number and percent of global total)
  • Product Market Distribution of High-Omega Claims
    • Table 2-7: Product Introductions with High-Omega Claims by Product Category: By Global Region and Selected Countries, 52 Weeks Ending July 31, 2006 vs. 52 Weeks Ending July 31, 2011 (percent)
  • Market Size and Growth
  • Global Omega-3 Consumer Packaged Products Market at $13 Billion
    • Figure 2-2: Market Share for Global Omega-3 Products: Foods vs. Non-Foods, 2011
  • $8 Billion in Global Retail Sales for Omega-3-Enhanced Food and Beverage Products
    • Table 2-8: Global Retail Sales of Omega-3-Enhanced Food and Beverage Products, 2003-2011 (in millions of dollars and percent change)
  • U.S. Retail Sales of High Omega-3 Food and Beverage Products Reach $4 Billion
    • Table 2-9: U.S. Retail Sales of Food and Beverage Products (Excluding Fish) With “High Omega-3” or “High DHA” Claims, 2006-2010 (in millions of dollars)
    • Table 2-10: Projected U.S. Retail Sales of Food and Beverage Products (Excluding Fish) With “High Omega-3” or “High DHA” Claims, 2011-2015 (in millions of dollars)
    • Figure 2-3: Projected U.S. Retail Sales of Food and Beverage Products (Excluding Fish) With “High Omega-3” or “High DHA” Claims, 2011-2015 (in millions of dollars)
  • U.S. Sales of Omega-3 Supplements at $1.3 Billion
  • U.S. Market for DHA/EPA Ingredients at $1.6 Billion
  • Market Saturation Point for Omega-3 Is Far From Reached

Chapter 3: Ingredients, Recommended Intakes, and Regulation

  • Key Points
  • Ingredients
  • Three types of Omega-3s
  • Alpha Linolenic Acid
  • DHA and EPA
    • Table 3-1: Omega-3 Fatty Acids: Nomenclature, Structure and Food Source
  • Formulations of Omega-3 Used in Foods and Beverages
  • Techniques Used to Prevent Oxidation
  • Use of Preservatives
  • Fish Are the Leading Source of Omega-3 Oils
  • Growing Concerns About Depletion of Sources for Fish Oil
  • Algal Oil Is a Sustainable Source of DHA
  • Plant Oils
  • Choosing the Best Oil
  • Fish versus Algae versus Flax
  • The Basics on Flaxseed
  • Walnuts a Good Source of ALA
  • New Seed Oil and Plant Sources of ALA
  • Omega-3 Fortification Capabilities and Formulation Strategies
  • Omega-3 Oils for Supplements
  • Is Food Better than Supplements as a Delivery System for Omega-3?
  • Omega-3 for Personal Care Products
  • Organic Omega-3
  • Recommended Intakes
  • Dietary Recommendations for Consuming Omega-3s
  • Efforts to Establish Recommended Daily Allowances for EPA/DHA
  • Standardizing the Percentage of DHA and EPA in Fish Oil
  • Is it Possible to Consume Too Much Omega-3?
  • Regulatory Environment for Foods & Beverages
  • Regulatory Developments in Europe Are Positives for Market
  • EFSA Opinion on Labeling Reference Intake Values
  • European Food Safety Authority Dietary Reference Values Adopted
  • Nutrition Claims Set by the EFSA
  • EU Labeling Regulations Increase Confidence in Market
  • But EU Regulation Fails to Distinguish Between EPA/DHA and ALA
  • Codex Committee Adopts Swiss Proposal to Develop Fish Oil Standard
  • U.S. Regulatory Environment for Foods and Beverages
    • Table 3-2: Omega-3 Nutrient Content Claims Permitted in the United States
  • U.S. Lags European Union in Regulations Relating to Omega-3
  • The FDA Issues Qualified Health Claim for Omega-3s
  • Structure/Function Claims
    • Table 3-3: Omega-3 Structure/Function Claims on Selected U.S. Food and Beverage Products
  • Nutrient Content Claims
    • Table 3-4: Omega-3 Nutrient Content Claims on Selected U.S. Food and Beverage Products
  • NCCAM Supports Benefits of Omega-3

Chapter 4: Supplier Profiles

  • Key Points
  • Companies Profiled
  • AHD International
    • Competitive Overview
      • Table 4-1: Company Information for AHD International
    • Omega-3 Products
    • Financial Performance
  • Aker BioMarine
    • Competitive Overview
      • Table 4-2: Company Information for Aker BioMarine
    • Omega-3 Products
    • Omega-3 Partnerships
    • Sustainability Initiatives
    • Financial Performance
  • Aurora Algae
    • Competitive Overview
      • Table 4-3: Company Information for Aurora Algae
    • Omega-3 Products
    • Company Strategy
  • Borregaard Industries / Denomega Nutritional Oils
    • Competitive Overview
      • Table 4-4: Company Information for Borregaard Industries
    • Omega-3 Products
    • Financial Performance
  • Cargill
    • Competitive Overview
      • Table 4-5: Company Information for Cargill
    • Omega-3 Products
    • Financial Performance
  • DSM Nutritional Products
    • Competitive Overview
      • Table 4-6: Company Information for DSM Nutritional Products
    • Omega-3 Products
    • Acquisition of Martek
    • Exclusivity Arrangements with Major Marketers
    • Financial Performance
  • EPAX
    • Competitive Overview
      • Table 4-7: Company Information for EPAX
    • Omega-3 Products
    • Sustainability Initiatives
    • Financial Performance
  • Glanbia
    • Competitive Overview
      • Table 4-8: Company Information for Glanbia
    • Omega-3 Products
    • Financial Performance
  • Jedwards International
    • Competitive Overview
      • Table 4-9: Company Information for Jedwards International
    • Omega-3 Products
    • Competitive Strategy
  • Nordic Naturals
    • Competitive Overview
      • Table 4-10: Company Information for Nordic Naturals
    • Omega-3 Products
    • Sustainability Initiatives
  • Ocean Nutrition Canada
    • Competitive Overview
      • Table 4-11: Company Information for Ocean Nutrition Canada
    • Omega-3 Products
    • Omega-3 Partnerships
    • Sustainability Initiatives
    • Financial Performance
  • Omega Protein
    • Competitive Overview
      • Table 4-12: Company Information for Omega Protein
    • Omega-3 Products
    • Financial Performance
  • Zymes
    • Competitive Overview
      • Table 4-13: Company Information for Zymes
    • Omega-3 Products and Technology Advancements

Chapter 5: Marketer Profiles

  • Key Points
  • Companies Profiled
  • Aurora Products
    • Competitive Overview
      • Table 5-1: Company Information for Aurora Products
    • Omega-3 Products
    • Financial Performance
  • Drs. Foster & Smith
    • Competitive Overview
      • Table 5-2: Company Information for Drs. Foster & Smith
    • Omega-3 Products
    • Financial Performance
  • George Weston Foods
    • Competitive Overview
      • Table 5-3: Company Information for George Weston Foods
    • Omega-3 Products
  • GFA Brands
    • Competitive Overview
      • Table 5-4: Company Information for GFA Brands
    • Omega-3 Products
  • GOOD Hemp Products
    • Competitive Overview
      • Table 5-5: Company Information for GOOD Hemp Products
    • Omega-3 Products
  • Hain Celestial Group
    • Competitive Overview
      • Table 5-6: Company Information for Hain Celestial Group
    • Omega-3 Products
    • Omega-3 Partnerships
    • Financial Performance
  • HappyBaby
    • Competitive Overview
      • Table 5-7: Company Information for Happy Baby
    • Omega-3 Products
  • L' Oréal
    • Competitive Overview
      • Table 5-8: Company Information for L' Oreal
    • Omega-3 Products
    • Sustainability and Ethics
    • Financial Performance
  • Mars
    • Competitive Overview
      • Table 5-9: Company Information for Mars
    • Omega-3 Products
    • Sustainability Initiatives
    • Financial Performance
  • NBTY
    • Competitive Overview
      • Table 5-10: Company Information for NBTY
    • Omega-3 Products
    • Omega-3 Product Label and Claims Controversy
    • Financial Performance
  • Nestlé
    • Competitive Overview
      • Table 5-11: Company Information for Nestle
    • Omega-3 Products
    • Financial Performance
  • Prairie Orchard Farms
    • Competitive Overview
      • Table 5-12: Company Information for Prairie Orchard Farms
    • Omega-3 Products
    • Competitive Strategy
  • Stonyfield Farm
    • Competitive Overview
      • Table 5-13: Company Information for Stonyfield Farm
    • Omega-3 Products
    • Competitive Strategy
    • Financial Performance
  • Unilever
    • Competitive Overview
      • Table 5-14: Company Information for Unilever
    • Omega-3 Products
    • Financial Performance

Chapter 6: Looking Ahead: Market Opportunities

  • Key Points
  • The Urgency of Wellness
  • New Findings on EPA/DHA and Health
  • Fatty Oils Potentially Aid With Bipolar Disorder and Alcoholism
  • Omega-3s Linked to Lower Risk of Diabetes
  • Omega-3s and Depression
  • EU Regulatory Developments Set the Pace
  • The U.S. Lags the European Union in Regulation
  • More Options for Omega-3 on the Plate
  • Looking Beyond Fish and Fish Oil
  • DHA/EPA Versus ALA: New Opportunities
  • A Wider Sea of Sources: Krill and Calamari
  • Omega-3s in the Meat Case
  • Chia and Hemp Propel ALA Market Segment
  • Opportunities in Fortified Beverages to Reach Wider Consumer Market
  • Latin America as Growth Market for Omega-3 Beverages
  • Making Omega-3s Fun: Reaching Children
  • Private Label Opportunities Outside of North America
  • Expanding Middle Class in BRIC Countries Opens Up Opportunities
  • Africa and Middle East Have Lowest Levels of Fish Consumption
  • Consumer Education Important for Nutritional Supplements
  • Krill Shakes Up Supplement Segment
  • Omega-3 as Skincare
  • Sea Buckthorn Berry for Anti-Aging
  • Demand for Omega-3 Spills Over Into Pet Market
  • The Internet and Untapped Consumer Segments
  • Caveat: Too Much Science Can Scare Off Mainstream Consumers

Appendix: Addresses of Selected Marketers and Organizations

Back to Top