市場調査レポート

米国における乳幼児および就学前児童用衣料市場:第3版

Infant, Toddler and Preschool Clothing Market in the U.S., 3rd Edition

発行 Packaged Facts 商品コード 172534
出版日 ページ情報 英文 234 Pages
納期: 即日から翌営業日
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米国における乳幼児および就学前児童用衣料市場:第3版 Infant, Toddler and Preschool Clothing Market in the U.S., 3rd Edition
出版日: 2011年04月01日 ページ情報: 英文 234 Pages
概要

当レポートでは、乳幼児および就学前児童(ITP: Infants, Toddlers, and Preschoolers)向け衣料品市場について調査分析し、製品カテゴリー別の売上実績・予測(〜2015年)、各種市場影響因子、販売会社とブランドのランキング、主要販売会社のプロファイル、流通・小売動向と主要小売業者のプロファイル、消費者の人口構成的分析などをまとめ、概略下記の構成でお届けいたします。

第1章 エグゼクティブサマリー

第2章 製品

  • イントロダクション
  • 製品
    • 2大カテゴリ:衣料品とフットウェア
  • 法規制・安全性

第3章 考察・市場機会

  • ITP用衣料品・フットウェア市場:特徴
  • 常に活気ある市場だが、成熟化もしている
  • 多数の小規模な販売会社による競合
  • ホットスポット:グリーン・自然・有機・リサイクルなど

第4章 市場

  • 市場規模・市場成長率
    • 2010年のITP用衣料品・フットウェア市場全体:195億ドル超
    • ヨガマム・ヒスパニック系人口が成長推進因子に
    • 衣料品カテゴリー:117億ドルを超える見通し
    • フットウェアカテゴリー:18億ドルの見通し
    • 衣料品・フットウェア市場の大部分のシェアを占める衣料品部門
    • 量販店:ITP用衣料品小売額の半数を占める
    • シューズ専門店:ITP用フットウェアの小売額のほとんどを占める
  • 将来の成長への影響因子
    • 厳しい現実:小規模なベビーブームはITP用アパレルの確実な売上増加の要因にならない
    • 米国の出生率の展望
    • 高いヒスパニック系出生率
    • 贈り物の購買客:祖父母・DINK・GINK・子育て後の夫婦などの重要性
    • 現代の子供:スタイル・ブランド・デザイナーなどを良く知る
    • グリーン&オーガニック:プラスの因子
    • リコール、など
  • 売上予測
    • ITP用衣料品・フットウェア売上:2015年には252億ドルへ
    • ITP用衣料品カテゴリー:228億ドルへ
    • ITP用フットウェア:23億ドルへ

第5章 販売会社

  • 販売会社
  • 販売会社とブランドのランキング
  • 競合環境
  • 競合プロファイル:Brown Shoe Company, Inc.
  • 競合プロファイル:Carter's, Inc
  • 競合プロファイル:Crocs, Inc
  • 競合プロファイル:Iconix Brand Group, Inc.
  • 競合プロファイル:Polo Ralph Lauren Corporation
  • 注目の3社
  • 製品動向
  • 消費者向け広告の位置づけ

第6章 流通・小売

  • 流通
  • 小売レベル
  • 小売業者プロファイル:Bain Capital/Gymboree Corporation
  • 小売業者プロファイル:The Children's Place Retail Stores, Inc
  • E小売業者プロファイル:Amazon.com/Quidsi, Inc./Diapers.com

第7章 消費者

  • 米国のITP世帯
  • ITP用衣料品の購入世帯、など

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目次
Product Code: LA2848320

Abstract

In 2011, a full two years after the Great Recession of 2008-2009, U.S. consumers are once again buying their beloved premium and luxury goods, and that includes some ITP clothing and footwear, too.A Actually, the upscale influence jazzes up this market across all price-tiers, with famed fashion designers involved in selling little kids' goods through mass retail, or online.A Use of organic fabrics is another driver that is justifying higher price-points...

ITP clothing/footwear is an evergreen market, because the pool of newborns is constantly renewed; yet the same market is mature, for the number of live births has been pinned to the 4.0 million newborns mark, annually, for decades now:A Thank some companies' innovative marketing and design, which have driven retail value to almost $18.4 billion - a figure that could exceed $23.0 billion, as of 2015.

This latest edition of MarketResearch.com' s popular Packaged Facts report describes birth, societal, and licensing trends that drive sales in the mega-market for ITP clothing/footwear.A Analysis portrays not only the personality of the ITP clothing/footwear business itself, but also the competitive personalities of players Brown Shoe, Carter' s, Disney, Hanesbrands, The Jones Group, Sun Capital/Gerber Childrenswear, and others.A In addition, ample Experian Simmons demographic data are examined in depth.

Report Methodology

Infant, Toddler and Preschool Clothing Market in the U.S., 3rd Edition A is based on information gathered from primary, secondary, and syndicated sources.A Primary research involves on-site study of how these kids' shirts, dresses, coats, and shoes, etc., are sold through retail stores; Packaged Facts also consults with industry executives.A Secondary research involves the evaluation and comparison of data from mountains of articles found in financial, marketing, and retail publications, as well as on corresponding types of websites.A Company literature, government agencies, and other sources also provide valuable secondary data.

Stats on market revenues and growth trends derive from all available data on the ITP clothing/footwear marketplace, be they quantitative or qualitative; that is, a broad range of societal and economic trends are factored in, to help shape the most accurate possible view of sales progress.

Packaged Facts also presents and analyzes data from quarterly surveys by Experian Simmons (formerly Simmons Market Research Bureau, Inc.), one of the leading compilers of demographic data in the United States.

The Bottom Line:A What Your Company Really Gets...

With Infant, Toddler and Preschool Clothing Market in the U.S., 3rd Edition, you and your marketing team will gain a comprehensive overview of the ins and outs of this highly competitiveA branch of "the rag trade."A Just as importantly, the report anchors ITP clothing/footwear activity in the broader consumer marketplace and societal contexts, as well as in the rapidly transforming retail scene.A Such valuable qualitative perspective is supported with extensive hard data presented in well-organized tables and charts.

How Your Company Will Benefit from This Report...

If your company is already an established player in ITP clothing/footwear, this report is bound to freshen and strengthen your marketing plan.A If your company is newly targeting parents of small children, then this report is a great intro to the ITP products sphere, and thus it is a launching pad for your successful venture.

The whole team -- brand managers, research and development pros, ad agencies and media departments, database managers and librarians, venture capitalists, new business specialists, marketing consultants -- all are unified by the cutting-edge analysis in Infant, Toddler and Preschool Clothing Market in the U.S., 3rd Edition

Additional Information

Market Insights: A Selection From The Report


Insights and Opportunities: America' s Turn to Be Overwhelmed by Foreign Brands

Packaged Facts anticipates that both clothing and footwear products under the Far Eastern firms' own brands, will be exported to North America on a much grander scale than ever before - at the same time that those firms will likely increase their prices for contract manufacture, leaving U.S.-based ITP clothing/footwear marketers not only without their own domestic infrastructure for making these products, but also without recourse to the costeffective contractors that will have transformed into competitors.

Upscale ITP Products

During the recession of 2008-2009, ITP clothing/footwear was not, generally speaking, one of those markets - like organic personal care products, or frozen raw dog and cat foods -- that was immune to America' s belt-tightening. Overall, ITP clothing/footwear retail dollar proceeds were off by 4%, according to Packaged Facts' own estimates. The ITP clothing category slipped by 3%, and ITP footwear, by almost 10%. Decreases in sales of higher-end ITP goods were generally believed to be plummeting along with world financial markets, and during the initial phases of the slow recovery that followed the crash. Packaged Facts agrees that this was the scenario, but hastens to add that luxury goods, if an acquired taste, may be one that is hard to shed. This view is based on historical trends in ITP goods and other markets, in addition to simple observation of human nature.

Green and Organic Trends Are Highly Positive

Packaged Facts observes that, as of 2011, green-positioned ITP clothing/footwear brands have become quite numerous, as have brands that feature organically grown fabrics. One might assume that green or organic brands are strictly the purview of small marketers clinging to an ethos that forever limits them to obscurity, low fashion sense, and sell-through online or through a few kids' boutiques. It is true that there are hundreds of small marketers;however, the more comprehensive truth is that green-positioned and organic clothing/footwear has become a driving force in the apparel industry, especially thanks to marketers and retailers that have brought the message of purity, safety, and sustainability to mass channels (supermarkets, chain drugstores, and mass merchandisers), as well as to major specialty chains that greatly resemble their mass-retail counterparts, in both form and function.

In this report, Packaged Facts analyzes the U.S. retail marketplace for infants' , toddlers' , and preschoolers' (or ITP) clothing and footwear, as sold through:

  • Mass-Market Outlets, that is, mass-merchandisers (for example, Kmart, Target, Wal-mart), supermarkets (Pathmark, Ralph' s), and chain drugstores (CVS, Walgreen' s).
  • Specialty Stores, from local boutiques catering to kids and their parents, to chains such as babyGap, Babies "R" Us, and buybuy Baby. A significant marketer-sector is vertically integrated, right down to chain retail operations that are frequently brand-dedicated (e.g., babyGap again, Osh Kosh B' Gosh, Kids Foot Locker), whether stores in the chains carry kids' products only, or adult clothing/footwear (Calvin Klein, Ralph Lauren, Timberland), as well.
  • Department Stores, including Belk, Bloomingdale' s, Macy' s, Neiman Marcus, Nordstrom, Sears, many others. Factory Outlets, which were originally located near clothing/shoe factories, to sell imperfect or damaged pieces that could not be sold to consumers through other channels, at regular prices. But ever since the 1980s, consumer demand has been so great that many factory outlets do not carry rejects or "seconds" at all, but instead carry merchandise of intermediate quality, designed and made exclusively for this channel.
  • Factory outlets are often brand-dedicated.
  • Warehouse Clubs, such as Costco, Sam' s, etc.
  • Shoe Stores, from Payless to Foot Locker; some may stock kids' footwear only. Shoe stores are also encompassed under the headings of "specialty stores," or simply "specialty."
  • Sporting Goods Stores, which may sell ITP-sized running shoes, tee-shirts, pajamas, etc., decorated with Dad' s - or Mom' s - favorite team logos.
  • Direct Sales Media, also called simply "Direct," comprising Internet websites, mobile, phone "apps," infomercials, television home shopping networks, mail-order catalogs, electronic or print advertising layouts that include order blanks, and etc.

In this report, Packaged Facts estimates retail sales of ITP clothing/footwear, as transacted through all of the channels above, plus through a miscellany of channels, among them souvenir kiosks, Christmas decorations stores, college bookstores, and so forth. However, for the sake of greater accuracy, the tiny sums gleaned through some of these obscure channels are not broken out, but left encompassed within the "All Other" channels designation.

In the News


"Going Green" Pushes the Market for Infant, Toddler and Preschool Clothing Past $18 Billion

New York, March 10, 2011 - Marketers across the consumer product spectrum have "gone green" to boost sales in the face of the recent economic downturn. For producers of clothing and footwear made for the youngest consumer, this ranks among several viable competitive tactics, according to Infant, Toddler and Preschool Clothing Market in the U.S., 3rd Edition by market research publisher Packaged Facts.

Infant, toddler and preschool (ITP) clothing/footwear is an evergreen market because the pool of newborns (and parents or grandparents eager to pamper them) is constantly renewed. Even so the market is mature, in that for decades the number of newborns has hovered around 4.0 million annually. Nonetheless, innovative marketing and design spurred retail sales of infant-to-preschool clothing and shoes to $18.4 billion in 2010 -- a figure projected to exceed $23.0 billion in 2015.

"While it seems almost trite at this point to say that ' green' or ' sustainable' products will fuel growth for a product, in the case of clothing for babies and young children, that is very significantly the case," observes Don Montuori, Publisher of Packaged Facts. "Indeed, such products are on the verge of becoming mainstream - witness organic or recycled clothing being produced by national brands and sold by mass-merchandisers, including Walmart."

Clothing and footwear made from fabrics of natural or organic fibers constitute a fast-growing but difficult-to-monitor niche populated by hundreds of small-scale marketers selling limited assortments of products for small-scale people. However, the niche is rapidly growing up to become a market of its own. Major ITP clothing/footwear marketers have already begun to invest more heavily in these products, thereby calling even more attention to them and further expanding consumer options, as evidenced by Faded Glory-branded organic ITP clothing sold through Walmart; Patagonia-branded ITP outerwear incorporating layers of synthetic fabrics made from recycled materials; Crocs clogs made from recycled plastic; and Summer Infant organic cotton swaddling clothes available at Babies "R" Us.

Infant, Toddler and Preschool Clothing Market in the U.S., 3rd Edition, charts the birth, societal, marketing, and licensing trends that drive sales in the mega-market for ITP clothing/footwear. The report analyzes not only the character of the ITP clothing/footwear business itself, but also the competitive personalities of players such as Brown Shoe, Carter' s, Disney, Hanesbrands, The Jones Group, and Sun Capital/Gerber Childrenswear. Experian Simmons demographic data are examined in depth.

Table of Contents

Chapter 1: Executive Summary

  • Two Basic Categories: Clothing and Footwear
  • ITP Age Brackets
  • ITP Clothing Sized According to Six Scales
  • ITP Footwear Size-Ranges
  • How Obese or Athletic-Type ITPs Are Accommodated
  • The AAFA Restricted Substances List (RSL)
  • Insights and Opportunities: An Evergreen Market, Yet Essentially Mature
  • Insights and Opportunities: Lots of Small Marketers Struggle to Rise Above Commodity Herd
  • Insights and Opportunities: America' s Turn to Be Overwhelmed by Foreign Brands
  • Insights and Opportunities: Hot Spots Are Green, Natural, Organic, Recycled, Upscale, Ethnic
    • Green/Natural/Organic/Recycled
    • Upscale ITP Products
    • Hispanic Families
    • Arab and South Asian Families
  • Overall ITP Clothing/Footwear Market Climbs Past $19.5 Billion in 2010
  • Clothing Category Breaks $17.7 Billion Mark
  • Footwear Category Trends Up to $1.8 Billion
  • Yoga Moms, Hispanics Are Drivers; Recession, Used Goods Are Drags
  • Projection for 2015: ITP Clothing/Footwear to Approach $25.2 Billion
  • Projection for 2015: ITP Clothing Category Will Climb to $22.8 Billion
  • Projection for 2015: ITP Footwear Foreseen in Leap to $2.3 Billion
    • Table 1-1: U.S. Retail Dollar Sales of Clothing/Footwear for Infants, Toddlers, and Preschoolers (ITPs),* by Product Category, 2001-2015 (Dollars in Millions)
  • Mass Merchandisers Reap Half of ITP Clothing Retail Dollars
  • Shoe Stores Capture Most ITP Footwear Retail Dollars
    • Table 1-2: Share of U.S. Retail Dollar Sales of ITP Clothing and Footwear, by Category and Retail Channel, 2010 (Dollars in Millions)
  • Key Deals: Acquisitions, Mergers, Divestments, Spin-Offs
    • 2010
    • 2009
    • 2008
    • 2007
    • 2006
    • 2005
    • 2004
  • Of All ITP Clothing/Footwear, Tops/Shirts Are Most Widely Purchased
    • Table 1-3: Numbers of Households Purchasing Infant, Toddler, and Preschooler (ITP) Clothing/Footwear, by Product Type, Total Expenditure, Price, and Children' s Age Bracket, 2010 (Households in Thousands; Recent 12 Months)

Chapter 2: The Products

  • Highlights
  • Introduction
    • Market Parameters
      • Other Packaged Facts Reports on Related ITP Product Markets
    • ITP Age Brackets
    • Glossary
      • Apparel
      • Better
      • Birth Rates
      • Bridge (also called "Diffusion")
      • Carbon Footprint
      • Direct Sales (or simply "Direct")
      • Ethnic
      • Fair Trade
      • Green
      • ITP
      • Market versus Category versus Segment
      • Mass
      • SKU
      • Specialty
      • Supermarket, Chain Drugstore, Mass Merchandiser
      • Sustainable (also, Renewable)
    • Methodology
  • The Products
    • Two Basic Categories: Clothing and Footwear
      • ITP Clothing
      • ITP Footwear
    • ITP Clothing Sized According to Six Scales
    • ITP Footwear Size-Ranges
    • How Obese or Athletic-Type ITPs Are Accommodated
    • Use of Natural, Organic, Recycled Fibers Is Booming
  • Regulation and Safety
    • The Consumer Product Safety Improvement Act (CPSIA) of 2008
    • The Affordable Footwear Act
    • Recalls: Horror Stories Now Easily Accessed by Consumers, Even As They Shop
    • The AAFA Restricted Substances List (RSL)

Chapter 3: Insights and Opportunities

  • Highlights
  • Insights & Opportunities
    • Characterizing the ITP Clothing/Footwear Market
    • An Evergreen Market, Yet Essentially Mature
    • Lots of Small Marketers Struggle to Rise Above Commodity Herd
    • Hot Spots: Green, Natural, Organic, Recycled, Upscale, Ethnic
      • Green/Natural/Organic/Recycled
      • Upscale ITP Products
      • Hispanic Families
      • Arab and South Asian Families

Chapter 4: The Market

  • Highlights
  • Market Size and Growth
    • Overall ITP Clothing/Footwear Market Climbs Past $19.5 Billion in 2010
    • Yoga Moms, Hispanics Are Drivers; Recession, Used Goods Are Drags
      • Often, Birth Trends Do Not Sync Up with ITP Clothing/Footwear Sales
      • Two Other ITP Reports from Packaged Facts
      • Table 4-1: U.S. Retail Dollar Sales of Clothing/Footwear for Infants, Toddlers, and Preschoolers (ITPs),* by Product Category, 2005-2010 (Dollars in Millions)
    • Clothing Category Breaks $17.7 Billion Mark
    • Footwear Category Trends Up to $1.8 Billion
    • Clothing Accounts for Lion' s Share of Clothing/Footwear Market
    • Mass Merchandisers Reap Half of ITP Clothing Retail Dollars
    • Shoe Stores Capture Most ITP Footwear Retail Dollars
    • Table 4-2: Share of U.S. Retail Dollar Sales of ITP Clothing and Footwear, by Category and Retail Channel, 2010 (Dollars in Millions)
    • Seasonality: ITP Clothing/Footwear Sales Peak During Second Half of Year
    • Regionality of Sales: Overall, No Sharp Skews...
    • ...But Northeasterners, Southwesterners Stand Out in Highest Spending-Brackets
      • Table 4-3: Household Purchasing of Clothing/Footwear for Infants, Toddlers, Preschoolers (ITPs), by Census Region and Amount Spent, 2010 (Households, in Thousands)
  • Factors in Future Growth
    • A Stark Truth: Baby Boomlets Do Not Guarantee More ITP Apparel Sales
      • Population Growth Is a Positive Factor
      • ...And Babies Are an Evergreen Sector, With 4.0 Million Delivered in U.S., Annually
      • ...Yet Market Maturity Is a Challenge
    • Hard-Number Perspectives on U.S. Birth Trends
      • Numbers of Live Births: They Peaked in 2007 at 4.3 million
      • Crude Birth Rate Hits Record Lows in 21st Century
      • General Fertility Rate Settles into 65.0-69.0 Range for Past 15 Years
      • Total Fertility Rate Hovers Around 2.0-2.1 Kids Per Woman of Age 15-44
      • Table 4-4: U.S. Live Births, by Number, and by Crude, General Fertility, and Total Fertility Birth Rates, 1990-2009
    • Hispanics' Birth Rates Highest - While Latinas Plan to Spend More on ITP Apparel
      • Easier for U.S.-Based Marketers to Target (Semi-) Assimilated Hispanics
      • Hispanic Spending Power Balloons Into Trillions
      • Latina Moms Ready to Up Spends for Kids' Clothing/Footwear
    • Where Did the Yoga Mom Go?
      • Yoga Mom 1: The Lady Who Luncheth
      • Yoga Mom 2: Back to Career, Tech-Savvy
      • Yoga Mom 3: Household Savior
      • Yoga Mom 4: More Cash, More Dash, More Flash
    • Gifters: Grandparents, DINKs, GINKs, Empty Nesters Play Stronger Role
    • Today' s Little Kids Know Style, Brands, Designer Names
    • Coming Soon: Lots More Pitches Straight to Kids!
    • Green and Organic Trends Are Highly Positive
    • Used Goods: We Send Tons of Nearly New Kiddie Clothes to Africa
    • Recalls: Potential Purchasers Have Easy Access to Horror Stories...
    • Another Recall?! How Boring!
  • Projected Sales
    • ITP Clothing/Footwear to Approach $25.2 Billion in 2015
    • ITP Clothing Category Will Climb to $22.8 Billion
    • ITP Footwear Foreseen in Leap to $2.3 Billion
      • Table 4-5: Projected U.S. Retail Dollar Sales of Clothing/Footwear for Infants, Toddlers, and Preschoolers (ITPs),* by Product Category, 2001-2015 (Dollars in Millions)

Chapter 5: The Marketers

  • Highlights
  • The Marketers
    • In Maze of ITP Clothing/Footwear Designers, Importers, Licensees, Licensors, Manufacturers, Retailers - Who Are the Real Marketers?
    • Green, Recession-Motivated Start-Ups Push Marketer-Count to 1,000-Plus
    • Most Marketers Are Specialists, and Privately Held
    • Table of Marketers and Brands
    • Table 5-1: Selected Marketers and Their Representative Brands of Clothing and Footwear for Infants, Toddlers, and Preschoolers (ITPs), 2011
  • Marketer and Brand Rankings
    • Caution: No One Body of Data Paints Total Share Picture
    • Carter' s Is Still Leader Among ITP Clothing Specialists
    • Nike, Adidas Are ITP Footwear Leaders
  • The Competitive Situation
    • A Fight Against Commoditization
    • Key Deals: Acquisitions, Mergers, Divestments, Spin-Offs
      • 2010
      • 2009
      • 2008
      • 2007
      • 2006
      • 2005
      • 2004
    • Eight Competitive Profiles Follow
  • Competitive Profile: Brown Shoe Company, Inc.
    • Net Sales Slip to $2.2 Billion in Fiscal 2009
    • Outlook for Fiscal 2010 Is Quite Rosy
    • How Buster' s World Has Changed: He' s Still a Kid, But Brown Is State of the Art
    • How Buster' s World Has Changed 2: Big Brand-Stable Mostly Licensed
    • Brown Owns 1,400 Shoe Stores; Has Immense Footprint in Cyber-Space, Too
    • Brown Shoe' s Brands for Adults
  • Competitive Profile: Carter' s, Inc
    • Net Sales Approach $1.6 Billion in 2009
    • Outlook for 2010: A Strong Performance
    • Carter' s Claims Top Spot in U.S. ITP Clothing Category
    • Good Value and Stylistic Understatement - Carter' s Biggest Weapons?
    • Acquisition of OshKosh B' Gosh
    • Carter' s the Retailer
  • Competitive Profile: Crocs, Inc
    • Revenues Slide to $645.8 Million in 2009
    • A Fad Product Skyrockets, Nosedives, But Builds a Company
    • Crocs Sells at Both Wholesale and Retail
  • Competitive Profile: Iconix Brand Group, Inc.
    • Revenues Balloon to $232.1 Million in 2009
    • Iconix' Strategy: Acquire Brands, Manage Them, License Them Out
    • In 2010, Iconix Bought Rights to Peanuts
    • Other Iconix Brands That Serve the ITP Crowd
  • Competitive Profile: Polo Ralph Lauren Corporation
    • Net Sales of $5.0 Billion in Fiscal 2010
    • Outlook for FY2011 Is Good
    • Euro-Sophistication + American Tradition = Ralph Lauren
    • Ralph Lauren Baby: From Simple Elegance to Vivid Sailing Colors
    • Introducing
    • Ralph Lauren' s Retail Presence
    • Other Polo Ralph Lauren Brands
  • Three Marketers to Watch
    • About Boy Babies, Julius the Monkey, and Petunia
    • Bonobos, Inc.
    • Saban Capital Group/Paul Frank Industries LLC
    • Petunia Pickle Bottom Corporation
  • Product Trends
    • New Wave 2011: Pastel Designs Give Way to More Definite Colors and Imagery; Plus, Adultification!
    • Green, Natural, Organic Is Here Already
      • Cotton Still Rules Organic
      • Organic ITP Design Slowly Going More Mainstream
    • Licensing Even More Prevalent
      • Table 5-2: Selected U.S. Marketers of Infant, Toddler, and Preschooler (ITP) Clothing/Footwear Made from Natural, Organically Grown, or Recycled Materials; and These Marketers' Representative Brands, 2011
  • Consumer Advertising Positioning
    • ITP Clothing/Footwear Ads Concentrated in Fashion Media
      • Upscale Brands Have Upscale Support
      • Use Of Alternative Media Is On The Increase
      • ITP Clothing/Footwear Benefits From Ads For Umbrella Brands, By Association
    • Some Frequent Ad Styles, Formats, and Themes
      • Words or No Words
      • It' s a Free Showcase! No, Paid Ad! No, Showcase!
      • Product Placements Not Always Costly
      • Popular ITP Clothing/Footwear Themes
      • ...But Hold the Greens?!
      • Blogs, Mobile, Paparazzi Photos, Social Media, Viral Videos

Chapter 6: Distribution and Retail

  • Highlights
  • Distribution
    • ITP Clothing/Footwear Product Paths Multiply...
      • Path 1: Trad Three Steps or Four Steps
      • Path 2: Direct-to-Store Delivery (DSD)
      • Path 3: For More Control, Try Vertical Integration
      • Path 4: Selling Direct-to-Consumer
    • Some Distributors Are Importers/Exporters, Too
  • At the Retail Level
    • U.S. ITP Clothing/Footwear Outlets Number 70,000 - At Least
    • Mass Is Top Channel for ITP Clothing Sales
    • Specialty Channel Dominates ITP Footwear Sales
      • Table 6-1: Share of U.S. Retail Dollar Sales of Infant, Toddler, and Preschooler (ITP*) Clothing and Footwear, by Category and Retail Channel, 2010 (Dollars in Millions)
    • Happy Days for Resale, Despite Mixed Results for Used Kids' Goods
  • Retailer Profile: Bain Capital/Gymboree Corporation
    • Net Sales of $1.0 Billion in Fiscal 2009
    • Outlook After Acquisition by Bain Capital
    • Four Well-Differentiated Retail Marques
  • Retailer Profile: The Children' s Place Retail Stores, Inc
    • Net Sales of $1.6 Billion in Fiscal 2009
    • Children' s Place Outlook for 2010 Mixed, Yet Chain Expands
    • Value, Specialty Are Keys to CPR' s Leadership in Kids' Clothing Space
    • Galt Proposes Merger with Carter' s and/or Gymboree
    • Divorced Disney in 2008
  • E-tailer Profile: Amazon.com/Quidsi, Inc./Diapers.com
    • Diapers.com Doubled Sales to $182.0 Million in 2009
    • Amazon Plucks Quidsi in Full Bloom - For $500.0 Million
    • Top-Class Biz Duo Grew Diapers.com Lightning Fast
    • Sorry You Had a Problem
    • The Baby Registry

Chapter 7: The Consumer

  • Highlights
  • Kid Nation: Births and Birth Rates
    • After Boomlet of 2002-2007, Births Slip Below 4.2 Million in 2009
      • Table 7-1: U.S. Live Births, by Number, and by Crude, General Fertility, and Total Fertility Birth Rates, 1940-2009
    • Whites Dominate Live Births, Hispanic Baby Force Leaps Past 1.0 Million
      • Table 7-2: Number of U.S. Live Births, by Race and Hispanic Origin, 1940-2009
    • "The Crude" Sank to New Low of 13.5 in 2009
      • Table 7-3: U.S. Crude Birth Rate, by Race and Hispanic Origin, 1940-2009 (Births per Thousand of Overall Population)
    • Hispanics Have Highest Fertility Rate - By Far
      • Table 7-4: U.S. General Fertility Rate, 1940-2009 (Births per Thousand Women Age 15-44)
    • U.S. Total Fertility Rate Slips Below Replacement Level in 2009
  • About Experian Simmons Information
    • What It Is
    • How to Use It
    • The Overall Gauge
    • Marketing Regions Defined
      • Northeast
      • East Central
      • West Central
      • Southeast
      • Southwest
      • Pacific
      • Table 7-5: Projections of Number and Share of U.S. Households, by Demographic Factor, 2010 (Households in Thousands)
  • The U.S. Infant/Toddler/Preschooler (ITP) Household
    • Four Key Spheres of U.S. Population by Household
      • Table 7-6: Children' s Presence in U.S. Households, by Number and Age, 2010 (Households in Thousands)
      • About 42.8 Million Households Buy ITP Clothing/Footwear
    • Women of Childbearing Age, Affluence, Ethnics, Renters Spur Purchases
      • Table 7-7: Household Characteristics Most Favoring Purchase of Any Infant, Toddler, and Preschooler (ITP) Clothing or Footwear, 2010 (Households in Thousands; In Recent 12 Months)
    • Over 17.9 Million Households Buy ITP Clothing/Footwear for Infants
    • Almost 22.8 Million Households Buy ITP Clothing/Footwear for Toddlers/Preschoolers
    • Similar Patterns in Purchasing for Infants versus Toddlers/Preschoolers
      • Table 7-8: Household Characteristics Most Favoring Purchase of Any Infant, Toddler, and Preschooler (ITP) Clothing or Footwear, by Child' s Age Bracket, 2010 (Households in Thousands)
    • Grandparents - View Them as 70.0 Million Potential Gift-Givers
    • No-Kid Households Do Indeed Buy ITP Clothing/Footwear
    • Of All ITP Clothing/Footwear, Tops/Shirts Are Most Widely Purchased
      • Table 7-9: Numbers of Households Purchasing Infant, Toddler, and Preschooler (ITP) Clothing/Footwear, by Product Type, Total Expenditure, Price, and Children' s Age Bracket, 2010 (Households in Thousands; Recent 12 Months)
  • The ITP Clothing Purchaser-Household
    • Jeans/Dungarees: 10.4 Million Households Buy for Babies, 16.8 Million for Kids 1-5
    • ITP Jeans Households Skew Affluent - and Not So Affluent
      • Table 7-10: Household Characteristics Most Favoring Purchase of Jeans/Dungarees for Children Under One Year Old, by Amount Spent, 2010 (Households, in Recent 12 Months)
      • Table 7-11: Household Characteristics Most Favoring Purchase of Jeans/Dungarees for Children Age 1-5 Years, by Amount Spent, 2010 (Households, in Recent 12 Months)
    • Outerwear: 8.4 Million Households Keep Babies Warm, 12.5 Million Keep Kids 1-5 Warm
    • ITP Outerwear Households Both Thrifty and Spendthrift
      • Table 7-12: Household Characteristics Most Favoring Purchase of Outerwear for Children Under One Year Old, by Amount Spent, 2010 (Households, in Recent 12 Months)
      • Table 7-13: Household Characteristics Most Favoring Purchase of Outerwear for Children Age 1-5 Years, by Amount Spent, 2010 (Households, in Recent 12 Months)
    • Sleepwear: 11.9 Million Households Buy Baby PJs, 16.9 Million Buy for Kids 1-5
    • ITP Sleepwear Households in Clear Skew to Affluence
      • Table 7-14: Household Characteristics Most Favoring Purchase of Sleepwear for Children Under One Year Old, by Amount Spent, 2010 (Households, in Recent 12 Months)
      • Table 7-15: Household Characteristics Most Favoring Purchase of Sleepwear for Children Age 1-5 Years, by Amount Spent, 2010 (Households, in Recent 12 Months)
    • Suits/Dresses: 8.9 Million Households Buy Them for Babies, 13.1 Million for Kids 1-5
    • For Suits/Dresses, That Dichotomy of Income Levels, Again
      • Table 7-16: Household Characteristics Most Favoring Purchase of Suits/Dresses for Children Under One Year Old, by Amount Spent, 2010 (Households, in Recent 12 Months)
      • Table 7-17: Household Characteristics Most Favoring Purchase of Suits/Dresses for Children Age 1-5 Years, by Amount Spent, 2010 (Households, in Recent 12 Months)
    • Sweats: Bought for Babies by 7.4 Million Households; For Kids 1-5, by 11.6 Million
    • For Sweats, Income Becomes Less Relevant Above $99 Expenditure
      • Table 7-18: Household Characteristics Most Favoring Purchase of Sweats for Children Under One Year Old, by Amount Spent, 2010 (Households, in Recent 12 Months)
      • Table 7-19: Household Characteristics Most Favoring Purchase of Sweats for Children Age 1-5 Years, by Amount Spent, 2010 (Households, in Recent 12 Months)
    • Tops/Shirts: For Babies, Bought by 13.0 Million Households; for Kids 1-5, by 19.3 Million
    • ITP Tops/Shirts an Easy Gift, Even If You' re O-L-D
      • Table 7-20: Household Characteristics Most Favoring Purchase of Tops/Shirts for Children Under One Year Old, by Amount Spent, 2010 (Households, in Recent 12 Months)
      • Table 7-21: Household Characteristics Most Favoring Purchase of Tops/Shirts for Children Age 1-5 Years, by Amount Spent, 2010 (Households, in Recent 12 Months)
    • Underwear (excludes diapers): 8.2 Million Households Buy It for Babies, 13.7 Million Buy It for Kids Age 1-5
    • ITP Underwear Bought by Parents and Those Postponing Kids
      • Table 7-22: Household Characteristics Most Favoring Purchase of Underwear for Children Under One Year Old, by Amount Spent, 2010 (Households, in Recent 12 Months)
      • Table 7-23: Household Characteristics Most Favoring Purchase of Underwear for Children Age 1-5 Years, by Amount Spent, 2010 (Households, in Recent 12 Months)
    • The ITP Footwear Purchaser-Household
    • Athletic Shoes: 7.4 Million Households Purchase for Babies, 13.4 Million for Kids Age 1-5
    • No Surprises in ITP Athletic Shoe Household Profiles
      • Table 7-24: Household Characteristics Most Favoring Purchase of Athletic Shoes for Children Under One Year Old, by Amount Spent, 2010 (Households, in Recent 12 Months)
      • Table 7-25: Household Characteristics Most Favoring Purchase of Athletic Shoes for Children Age 1-5 Years, by Amount Spent, 2010 (Households, in Recent 12 Months)
    • Other Shoes: 7.9 Million Households Buy Them for Babies, 12.9 Million for Kids 1-5
    • For Other ITP Shoes, Some Older Purchasers Featured
      • Table 7-26: Household Characteristics Most Favoring Purchase of Other Shoes for Children Under One Year Old, by Amount Spent, 2010 (Households, in Recent 12 Months)
      • Table 7-27: Household Characteristics Most Favoring Purchase of Other Shoes for Children Age 1-5 Years, by Amount Spent, 2010 (Households, in Recent 12 Months)
    • Rain/Snow Boots: 9.7 Million Households Buy for Kids 1-5
    • ITP Rain/Snow Boots Purchase Marked by Factors That Fade
      • Table 7-28: Household Characteristics Most Favoring Purchase of Rain/Snow Boots for Children Age 1-5 Years, by Amount Spent, 2010 (Households, in Recent 12 Months)
  • Household Patronage of Major U.S. Retail Chains
    • Wal-Mart - of Course - Is Most Widely Shopped U.S. Retailer
      • Table 7-29: Patronage of Selected U.S. Retail Chains, by Numbers of Households, 2010 (In Thousands)

Appendix: Addresses of Selected Marketers

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