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米国のペットフード市場:第13版

Pet Food in the U.S., 13th Edition

発行 Packaged Facts 商品コード 169992
出版日 ページ情報 英文 200 Pages
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米国のペットフード市場:第13版 Pet Food in the U.S., 13th Edition
出版日: 2017年12月08日 ページ情報: 英文 200 Pages
概要

当レポートでは、米国におけるペットフード市場について調査し、競合状況、新製品、マーケティングおよび小売り動向、ならびにペットフード購入者の人口統計とブランド嗜好などについて、分析しています。

第1章 エグゼクティブサマリー

第2章 市場概要

  • イントロダクション
  • 市場規模・成長
  • 市場展望
  • 見通し
  • 競合概要
  • 小売チャネル動向
  • スーパーマーケット
  • ホールセールクラブ
  • ペット消費者動向

第3章 製品・マーケティング動向

  • 天然製品がペットフードの成長を促進
  • タンパク質への注目
  • ミクロマーケティングおよび機能性ペットフード
  • 擬人化
  • マーケティング動向

第4章 ドッグフード

  • 市場規模・成長
  • マーケッター・ブランド
  • ドッグフード購入パターン

第5章 キャットフード

  • 市場規模・成長
  • マーケッター・ブランド
  • キャットフードの購入パターン
目次
Product Code: LA5815730

With a plethora of marketers - from mass-market heavyweights to pet specialty brands to store brands - pet owners have many options from which to choose. And that's just talking about brands and channels. Pet owners can also choose from a dizzying array of products with special claims, exotic proteins and grains, sustainable products and other practices to win over pet owners hearts and their pets' appetites. Pet Food in the U.S., 13th Edition explores all of the latest trends in the pet food industry, from the proliferation of natural brands - particularly those pet specialty stalwarts such as Blue Buffalo and Nature's Recipe that recently crossed over into the mass-market channels - to the proliferation of just about everything to e-commerce.

Drawing on more than 20 years of experience in analyzing the pet food industry as well as Packaged Facts' broad cross-category expertise, Pet Food in the U.S., 13th Edition pinpoints strategic directions for current and prospective marketers, with a forward-looking focus on high-growth product segments and market drivers. Covering foods for dogs and cats, the report also provides a comprehensive market overview covering market size and projections, cross-market trends, market opportunities, recent mergers and acquisitions; channel trends, including e-commerce and home delivery; the Millennial impact; product trends; advertising and promotional initiatives; specialty diet products; and much more.

Pet Food Categories: Dog and Cat

This 2017 edition of Pet Food in the U.S. analyzes the retail market for the U.S. pet industry. The full retail spectrum is covered, including mass-market outlets, pet specialty stores, online and other channels. Pet Food in the U.S., 13th Edition examines the dog food and cat food, looking at trends by form (dry, wet, semi-moist and frozen/refrigerated), ingredients, and product claims.

Report Scope & Methodology

Pet Food in the U.S., 13th Edition covers historical and projected retail sales estimates from 2013 through 2022. The report documents competitive, new product, marketing and retail trends, as well as trends in pet food purchaser demographics and brand preferences. Consumer profiling is based on exclusive data from Packaged Facts' own quarterly pet owners surveys and customized cross tabulations of Simmons consumer survey data.

Table of Contents

CHAPTER 1: EXECUTIVE SUMMARY

SCOPE AND METHODOLOGY

  • Two Animal Categories: Dog and Cat
  • Report Methodology

MARKET SIZE AND GROWTH

  • Pet Food Tops $26 Billion
    • Table 1-1: U.S. Retail Sales of Pet Food, 2013-2017 (in billions of dollars)
  • Mass and Pet Specialty Superstores Spin Wheels
  • Dog Food Succeeds in Natural Supermarkets
  • Channel Preferences
    • Table 1-2: Share of U.S. Retail Sales of Pet Food Market by Channel Classification, 2017 (percent)
  • Sales Growth Through 2022
    • Table 1-3: Projected U.S. Retail Sales of Pet Food, 2017-2022 (in billions of dollars)

MARKET OUTLOOK

  • Economy Still Slow, But Many Indicators Show Positive Signs
  • A Third Spend Less
    • Table 1-4: Level of Agreement with Statement: “I am spending less on pet products because of the economy,” 2011-2017 (percent)
  • Pet Owners' Monthly Spend
    • Table 1-5: Amount Spent on Pet Products in Last 30 Days, February 2017 (percent by spending bracket)
  • Pampering Your Pet Family
  • The State of Humanization
  • Age of Pets
  • Weighty Issues
    • Table 1-6: Agreement with Statement: “I have an overweight dog/cat,” 2016 vs. 2017 (percent)
  • Growing Concerns about Pet Food Safety

COMPETITIVE TRENDS

  • M&A and Investment Activity
  • Brand Differences Between Mass and Pet Specialty
  • Expanding Production and Distribution

RETAIL TRENDS

  • PetSmart and Petco's Sales Pass $12 Billion Mark
  • Online Sales
    • Table 1-7: Time Frame for Most Recent Online Purchase of Pet Products, 2012-2017 (percent of pet owners)
  • BOPIS, Home Delivery and In-Store Purchases

PET CONSUMER TRENDS

  • Pet Ownership and Population Trends
    • Table 1-8: Household Penetration Rates for Selected Pet-Owning Classifications, 2013-2017 (percent of and number of U.S. households in millions)

PRODUCT AND MARKETING TRENDS

  • Natural Products Power Pet Food Growth
  • Grain-Free and Other “Free-of” Claims
  • Pet Food's Preventive Health Benefits
    • Table 1-9: Level of Agreement with Statement: “High-quality dog foods/cat foods are effective for preventive health care,” 2015-2017 (percent)
  • Made in USA the Top Claim
    • Table 1-10: Draw for Selected Product Claims Among Dog and Cat Food Purchasers, 2017 (percent)
  • Proteins
    • Table 1-11: Agreement with Statement: “My dog/cat needs a high-quality protein diet,” 2017 (percent of dog owners vs. cat owners)
    • Table 1-12: Types of Pet Food Purchased: By Protein Content, 2017 (percent)
  • Ancestral Themes
  • GMOs
  • Micro-Targeted and Functional Pet Foods
    • Table 1-13: Dog Food Purchasing by Size Formulation, 2017 (percent)
  • DIY Pet Food
  • Home-Delivered Pet Food
    • Table 1-14: Agreement with Statement: “I regularly have dog or cat food delivered to my home,” 2016 and 2017 (percent)
  • Marketing Trends

DOG FOOD MARKET SIZE AND GROWTH

  • Historical and Projected Dog Food Retail Sales
    • Table 1-15: U.S. Retail Sales of Dog Food, 2013-2022 (in millions of dollars)

CAT FOOD MARKET SIZE AND GROWTH

  • Historical and Projected Cat Food Retail Sales
    • Table 1-16: U.S. Retail Sales of Cat Food, 2013-2022 (in millions of dollars)

MARKET OPPORTUNITIES

  • Opportunity 1 - Mainstreaming of Natural Products
  • Opportunity 2 - Premium Cat Products
  • Opportunity 3 - Pet Obesity
  • Opportunity 4 - Semi-Homemade and Personalization
  • Opportunity 5 - Exploring E-Commerce
  • Opportunity 6 - Millennials
  • Opportunity 7 - Clean Label Products
  • Opportunity 8 - Cat and Dog Ownership Growth
  • Opportunity 9 - Promoting sustainability and corporate responsibility

CHAPTER 2: MARKET OVERVIEW

INTRODUCTION

  • Two Animal Categories: Dog and Cat
  • Other Marketing Classifications

MARKET SIZE AND GROWTH

  • Pet Food Tops $26 Billion
    • Table 2-1: U.S. Retail Sales of Pet Food, 2013-2017 (in billions of dollars)
  • Mass and Pet Specialty Superstores Spin Wheels
  • Dog Food Succeeds in Natural Supermarkets
    • Table 2-2: Retail Dollar Sales of Pet Products in the Natural Supermarket Channel by Category and Segment, 2015 vs. 2016 (in millions of dollars)
    • Table 2-3: Share of Retail Dollar Sales of Pet Products in the Natural Supermarket Channel by Category and Segment, 2015 vs. 2016 (percent)
  • Specialty/Gourmet Supermarket Sales Down
    • Table 2-4: Retail Dollar Sales of Pet Products in the Specialty/Gourmet Supermarket Channel by Category and Segment, 2015 vs. 2016 (in millions of dollars)
    • Table 2-5: Share of Retail Dollar Sales of Pet Products in the Specialty/Gourmet Supermarket Channel by Category and Segment, 2015 vs. 2016 (percent)
  • Dog Food Rules Pet Food Sales
    • Table 2-6: Share of Dollar Sales of Pet Food by Category, 2017 (percent)
  • Dry Pet Food Dominates Sales
    • Table 2-7: Share of Dog and Cat Food by Form, 2017 (percent)
  • Pet Food Sales by Form: Dry Dog Food at Over 50% of Market
    • Table 2-8: Share of Sales of Dog and Cat Food Forms, 2017 (percent)
  • Channel Preferences
    • Table 2-9: Share of U.S. Retail Sales of Pet Food Market by Channel Classification, 2017 (percent)
    • Table 2-10: Retail Outlets for Dog and Cat Food Purchases, 2017 (percent)

MARKET OUTLOOK

  • Economy Still Slow, But Many Indicators Show Positive Signs
    • Table 2-11: Pet Owners: Overview by Change in Financial Situation Compared With 12 Months Ago, 2014-2017 (U.S. pet-owning households)
    • Table 2-12: Pet Owners: Overview by Expectations for Personal Financial Situation Over the Next 12 Months, 2014-2017 (U.S. pet-owning households)
  • A Third Spend Less
    • Table 2-13: Level of Agreement with Statement: “I am spending less on pet products because of the economy,” 2011-2017 (percent)
  • Pet Owners' Monthly Spend
    • Table 2-14: Amount Spent on Pet Products in Last 30 Days, February 2017 (percent by spending bracket)
    • Table 2-15: Pet Food Purchasing by Price Level, 2015-2017 (percent of dog owners vs. cat owners)
  • Keeping Pet Owners Healthy
    • Table 2- 16: Agreement with Statement: “My dog or cat has a positive impact on my mental health,” 2017 (percent)
    • Table 2-17: Agreement with Statement: “My dog or cat has a positive impact on my physical health,” 2017 (percent)
  • Pampering Your Pet Family
    • Table 2-18: Agreement with Statement: “Every once in a while, I like to ‘splurge' on an item for my pets,” 2017 (percent)
  • The State of Humanization
  • Health and Wellness
    • Table 2-19: Level of Agreement with Statement: “I am willing to pay more for pet food products that are healthier for my pets,” by age, 2017 (percent)
  • Age of Pets
    • Table 2-20: Age of Dogs and Cats, 2017 (percent of pet owners)
  • Weighty Issues
    • Table 2-21: Agreement with Statement: “I have an overweight dog/cat,” 2016 vs. 2017 (percent)
  • Growing Concerns about Pet Food Safety
    • Table 2-22: Level of Agreement with Statement: “Fear of pet food contamination/product safety is a key consideration in the dog foods/cat foods I buy,” 2015-2017 (percent of dog owners vs. cat owners)
    • Table 2-23: Level of Agreement with Statement: “I am concerned about the safety of the dog food, dog treat, and dog chew products (or cat food and treat products) that I buy,” 2015-2017 (percent of dog owners vs. cat owners)
    • Figure 2-1: Level of Agreement with Statement: “I consider natural and organic pet foods to be safer than regular pet foods,” 2017 (percent)

LOOKING AHEAD

  • Sales Growth Through 2022
    • Table 2-24: Projected U.S. Retail Sales of Pet Food, 2017-2022 (in billions of dollars)

COMPETITIVE OVERVIEW

  • M&A and Investment Activity
    • Illustration 2-1: Petsense's True Source
    • Illustration 2-2: Online Ad for Royal Canin at PetFlow
  • Big Three Capture Majority of Mass-Market Pet Food Sales
  • Pet Specialty Brands
  • Natural/Organic Specialists
  • Veterinary Diet Marketers
  • Expanding Production and Distribution
  • Private Label a Critical Industry Component
    • Illustration 2-3: Tractor Supply's 4health Special Care line
    • Illustration 2-4: Trade Ad for Simmons Pet Food
    • Illustration 2-5: Chewy's Tylee's Brand
  • In Brands We Trust
    • Table 2-25: Level of Agreement with Statement: “I trust the quality of pet foods produced by...” 2017 (percent)

RETAIL CHANNEL TRENDS

  • PetSmart and Petco's Sales Pass $12 Billion Mark
    • Table 2-26: PetSmart and Petco Sales and Number of Stores, 2001-2016 (aggregated, in units and millions of dollars)
  • Other Pet Specialty Players
  • Walmart and Pets
    • Illustration 2-6: Sponsored Blog Post about Nature's Recipe at Walmart
  • Pet Deals at Target
    • Illustration 2-7: Sponsored Blog Post for Target and Purina

SUPERMARKETS

  • Illustration 2-8: PetCakes Available at Kroger
  • Illustration 2-9: Michigan Kroger's Twitter Post for April Fools Deal
  • Illustration 2-10: Stop & Shop's Holiday Dog Toy Coupon Post
  • Illustration 2-11: H-E-B's Heritage Ranch Brand with On-Trend Labeling

WHOLESALE CLUBS

  • Online Sales
    • Table 2-27: Level of Agreement with Statement: “I am buying pet products online more than I used to,” 2012-2017 (percent)
    • Table 2-28: Time Frame for Most Recent Online Purchase of Pet Products, 2012-2017 (percent of pet owners)
  • BOPIS, Home Delivery and In-Store Purchases
    • Table 2-29: Where Dog Food Was Purchased in Last 12 Months (percent of dog owners)
    • Table 2-30: Where Cat Food Was Purchased in Last 12 Months (percent of cat owners)

PET CONSUMER TRENDS

  • Pet Ownership and Population Trends
    • Table 2-31: Household Penetration Rates for Selected Pet-Owning Classifications, 2013-2017 (percent of and number of U.S. households in millions)
    • Table 2-32: Household Penetration Rates for Selected Dog- or Cat-Owning Classifications: 2012-2017 (percent of U.S. households)
    • Table 2-33: Household Populations for Selected Dog- or Cat-Owning Classifications, 2012-2017 (thousands of U.S. households)
  • Boomers and Millennials
    • Table 2-34: Household Penetration Rates for Selected Pet-Owning Classifications: By Generational Cohort, 2017 (percent of U.S. households)
    • Table 2-35: Household Populations for Selected Pet-Owning Classifications: By Generational Cohort, 2017 (number of U.S. households in thousands)
    • Table 2-36: Indexes for Selected Pet-Owning Classifications: By Generational Cohort, 2017 (U.S. households)
    • Table 2-37: Indexes for Dog or Cat Ownership: By Age Cohort, 2013 vs. 2017 (U.S. households)
    • Table 2-38: Number of Total U.S. Population Growth for Selected Age Brackets, 2015-2060 (in thousands)
    • Table 2-39: Share of Total U.S. Population Growth for Selected Age Brackets, 2015-2060 (in percent)
  • Multiple Pet Ownership Trends
    • Table 2-40: Multiple Pet Ownership in the United States by Animal Type, 2013 vs. 2017 (percent of pet-owning households)
  • Pet Household Demographics
    • Table 2-41: Demographics of Dog and Cat Owners, 2017 (index)
  • Organic Pet Food and Channel Choices
    • Table 2-42: Purchasing Rates for Organic Pet Food by Channel Shopped for Pet Products, 2017 (percent of U.S. households with pets)
    • Table 2-43: Level of Agreement with Statement: “I place a priority on buying organic pet food,” 2017 (percent)
  • Coupon Use
    • Figure 2-2: Use of Pet Food Coupons: Dog Owners vs. Cat Owners, 2013- 2017 (percent)

CHAPTER 3: PRODUCT AND MARKETING TRENDS

NATURAL PRODUCTS POWER PET FOOD GROWTH

  • Natural Pet Food Resonates with Consumer Mindsets
    • Figure 3-1: Level of Agreement with Statement: “Natural/organic brand pet products are often better than standard national brand products,” 2016 vs. 2017 (percent of pet owners)
    • Figure 3-2: Level of Agreement with Statement: “I place a high priority on buying pet food with natural ingredients,” 2017 (percent)
  • Many Facets of the Natural Platform
  • Natural Platform Spurs Continued Innovation
    • Illustration 3-1: Pristine Dog and Cat Food: Selections from Line
    • Illustration 3-2: Muse Natural Chicken & Ocean Fish Recipe with Toppers
  • Growing Demand for Clean Label Products
    • Illustration 3-3: Nutro Website Banner Highlighting Feed Clean Philosophy
  • Senior, Weight Management and Special Needs Products
    • Table 3-1: Pet Food with Health and Wellness Formulations Used Among Dog and Cat Owners, 2017 (percent)
    • Illustration 3-4:: Purina Pro Plan Prime Plus for Adult Cats 7+: Dry Chicken & Rice Formula
  • Preventive Benefits
    • Table 3-2: Level of Agreement with Statement: “High-quality dog foods/cat foods are effective for preventive health care,” 2015-2017 (percent)
    • Illustration 3-5: Holistic Select Line Refresh: Select Products in Dog and Cat Pet Food Lines
  • Made in USA the Top Claim
    • Table 3-3: Top Claims by Draw Among Dog or Cat Food Purchasers, 2017 (percent)
  • Grain-Free and Other “Free-of” Claims
    • Table 3-4: Dog and Cat Owners Currently Using Pet Food, By Free-Of Claim, 2017 (percent)
    • Illustration 3-6: Solid Gold: Let's Stay In for Indoor Cats
    • Illustration 3-7: Wellness Complete Health Grain Free Adult Cat Food
  • GMOs
    • Table 3-5: Level of Agreement with Statement: “I place a priority on buying non-GMO pet food,” 2017 (percent)
  • Nutrition Claims
    • Table 3-6: Dog and Cat Owners Currently Using Pet Food: By Nutrition Claims, 2017 (percent)

SPOTLIGHT ON PROTEIN

  • Table 3-7: Agreement with Statement: “My dog/cat needs a high-quality protein diet,” 2017 (percent of dog owners vs. cat owners)
  • Table 3-8: Dog and Cat Owners Currently Using Pet Food: By Protein Content, 2017 (percent)
  • Ancestral Themes
    • Illustration 3-8: Tractor Supply's Untamed
    • Illustration 3-9: Crave Pet Food
    • Table 3-9: Vegetables and Grains Considered Good Ingredients, 2017 (percent of pet owners)

MICRO-TARGETED AND FUNCTIONAL PET FOODS

  • Table 3-10: Dog Food Purchasing by Size Formulation, 2017 (percent)
  • Figure 3-3: Functional Dog and Cat Food Usage by Type, 2017 (percent)

TASTE

  • Table 3-11: Level of Agreement with Statement: “I place a priority on buying tasty pet foods my pets will especially like,” 2017 (percent)

BEYOND HUMANIZATION

  • Human-Grade Pet Food
  • Gourmet Meals
  • DIY Pet Food
    • Table 3-12: Home-Cooked Meal Preparation in Last 30 Days, 2017 (percent)
  • Meal Enhancement and Toppers
    • Table 3-13: Pet Owner Use of Food Add-ins, 2017 (percent)
    • Illustration 3-10: The Honest Kitchen's Proper Toppers: Grain-Free Turkey Recipe
  • Home-Delivered Pet Food
    • Illustration 3-11: PetPlate Meals
    • Table 3-14: Agreement with Statement: “I regularly have dog or cat food delivered to my home,” 2016 and 2017(percent)
  • Momentum Continues in Raw Segment
    • Illustration 3-12: Freshpet Vital Whole Blends Mix-ins: Dental and Immunity Varieties

MARKETING TRENDS

  • Illustration 3-13: TV Spot for Cesar and HGTV 2017 Dream Home Giveaway
  • Pet Food Marketing Online
    • Illustration 3-14: Facebook Post for Fancy Feast Creamy Delights House Party
    • Illustration 3-15: Halo's new social media character, Poopsie
  • Channel Strategies
    • Illustration 3-16: Trade Ad for BLUE Natural Veterinary Diet
  • Sustainability, Corporate Responsibility, and “Green” Practices
    • Figure 3-4: Pet Owner Attitudes Toward Environmentally Responsible Packaging: Pet Owners Overall vs. Hispanic Pet Owners, 2015 (percent of dry pet food purchasers)
  • Pet Brands and Community Relations
    • Illustration 3-17: Royal Canin National Take Your Cat to the Vet Day: Celebrity Spokesperson Carrie Ann Inaba
    • Illustration 3-18: Open Farm Website Emphasizing Animal Welfare
    • Table 3-15: Level of Agreement with Statement: “The participation by pet product retailers in pet welfare and rescue causes and events plays a significant role in where I buy pet products,” 2014-2017 (percent)
    • Table 3-16: Level of Agreement with Statement: “The participation by pet product brands in pet welfare and rescue causes and events plays a significant role in which brands I buy,” 2014-2017 (percent)
    • Table 3-17: Agreement with Statement: “I have contributed time or money to pet welfare or rescue causes,” 2016 vs. 2017 (percent of dog owners vs. cat owners)

CHAPTER 4: DOG FOOD

MARKET SIZE AND GROWTH

  • Historical and Projected Dog Food Retail Sales
    • Table 4-1: U.S. Retail Sales of Dog Food, 2013-2022 (in millions of dollars)

MARKETER AND BRANDS

  • Dry Dog Food Champions
    • Illustration 4-1: Screenshot from Nature's Recipe's “Fuel the Wag” Campaign
    • Illustration 4-2: Rachael Ray Nutrish's Peak
  • Cesar is King of Wet Dog Food
    • Illustration 4-3: Blue Buffalo's Wet Dog Food Options
  • Freshpet Owns the Frozen/Refrigerated Dog Food Category
    • Illustration 4-4: Screenshot from Freshpet's “Rudy the Picky Pug” TV Ad
  • Semi-Moist Segment
    • Illustration 4-5: Search Results for “Moist & Meaty”

DOG FOOD PURCHASING PATTERNS

  • Most Dog Owners Buy Dry Dog Food
    • Table 4-2: Dog Food Purchasing Patterns by Type, 2013 vs. 2017 (percent of U.S. dog-owning households)
    • Table 4-3: Dog Food Formulation Used in Last 12 Months by Age Group (percent of dog owners)
  • Pedigree Tops in Household Penetration by Wide Margin
    • Table 4-4a: Dry Dog Food Brand Consumption Trends, 2013-2017 (percent and number of households in thousands)
    • Table 4-4b: Wet/Moist Dog Food Brand Consumption Trends, 2013-2017 (percent and number of households in thousands)
  • Other Dog Food Brand Penetration
    • Table 4-5: Dog Food Brands Purchased in the Last 12 Months, 2017 (percent of dog owners)

CHAPTER 5: CAT FOOD

MARKET SIZE AND GROWTH

  • Historical and Projected Cat Food Retail Sales
    • Table 5-1: U.S. Retail Sales of Cat Food, 2013-2022 (in millions of dollars)

MARKETERS AND BRANDS

  • Nestlé Purina's Hold on Wet Cat Food
    • Illustration 5-1: Weruva B.F.F. (Best Feline Friend) Multipack
  • Nestlé Purina Has Half Dry Cat Food
    • Illustration 5-2: Meow Mix Facebook Post Introducing Bistro Recipes
  • Refrigerated Cat Food Niche

CAT FOOD PURCHASING PATTERNS

  • Canned Food Is Stronger in Cat Arena
    • Table 5-2: Cat Food Purchasing Patterns by Type, 2013 vs. 2017 (percent of U.S. cat-owning households)
    • Table 5-3: Cat Food Formulation Used in Last 12 Months, By Age Group (percent of cat owners)
  • Friskies Tops Usage
    • Table 5-4a: Dry Cat Food Brand Consumption Trends, 2013-2017 (percent and number of households in thousands)
    • Table 5-4b: Wet/Moist Cat Food Brand Consumption Trends, 2013-2017 (percent and number of households in thousands)
  • Other Cat Food Brand Penetration
    • Table 5-5: Cat Food Brands Purchased in the Last 12 Months, 2017 (percent of cat owners)
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