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米国のペットフード市場

Pet Food in the U.S., 14th Edition

発行 Packaged Facts 商品コード 169992
出版日 ページ情報 英文 227 Pages
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米国のペットフード市場 Pet Food in the U.S., 14th Edition
出版日: 2019年01月02日 ページ情報: 英文 227 Pages
概要

ペットフードのマーケターは、プレミアム価格の平準化と価格圧力の高まりから、売上高の伸び悩みに直面しています。しかしながら、市場には明るい材料もあります。

当レポートでは、米国のペットフード市場について調査分析し、市場概要、製品とマーケティングの動向、ドッグフード、キャットフード、市場機会について、体系的な情報を提供しています。

第1章 エグゼクティブサマリー

第2章 市場概要

  • ハイライト
  • イントロダクション
  • 市場規模と成長率
  • 市場促進要因
  • 見通し
  • 競合概要
  • 小売チャネルの動向

第3章 製品とマーケティングの動向

  • ハイライト
  • 自然派ペットフード
  • 目的別フード

第4章 ドッグフード

  • ハイライト
  • マーケターとブランド
  • ドッグフードの購入パターン

第5章 キャットフード

  • ハイライト
  • 市場規模と成長率
  • マーケターとブランド
  • キャットフードの購入パターン
目次
Product Code: LA15558245

Pet food marketers are headed towards an uphill battle, facing plateauing sales growth due to the leveling off of superpremium-fueled price increases and growing pricing pressure stemming from the advance of the Internet and mass premiumization. There are bright spots in this saturated market, however. Although the Internet is poaching sales from brick-and-mortar retailers, online sales are for the time driving incremental growth in the market as a whole by promoting in-demand brands and auto replenishment. Also positively impacting the market are Millennial pet owners, who are willing to pay more for quality products, especially those featuring sustainably and ethically sourced ingredients. Other opportunities reside in specialized diets targeting the aging pet population and in high-quality, freshly made pet food prepared in-store or ordered online for home delivery.

Drawing on more than 20 years of experience in analyzing the pet food industry as well as Packaged Facts' broad cross-category expertise, ‘Pet Food in the U.S., 14th Edition ’ pinpoints strategic directions for current and prospective pet food marketers, with a forward-looking focus on high-growth product segments and market drivers. Covering foods for dogs and cats, the report examines trends by form (dry, wet, semi-moist, and frozen/refrigerated), ingredients, and product claims across the full retail spectrum including mass-market outlets, the pet specialty channel, online retailers, and other channels. It provides a comprehensive overview covering historical market size and projections (2014-2023); cross-market trends; consumer expenditures; market opportunities; mergers and acquisitions; channel trends including e-commerce and omnichannel; the Millennial impact; and new product and marketing trends.

Through custom surveying in Packaged Facts' proprietary Surveys of Pet Owners, the study highlights consumer purchase patterns and product and brand preferences for dog and cat food as well as the market as a whole. Including dozens of product illustrations, it focuses particularly on trends in marketing and new product development, while also identifying key players in dog and cat food overall. Additional data sources include Simmons profiling trends in pet ownership, purchasing attitudes, and product preferences, including demographic trends down to the brand level, and SPINS data on the natural and gourmet channel.

Table of Contents

Executive Summary

  • Market Overview
    • Introduction
    • Market Size and Growth
    • Market Drivers
      • Table: Level of Agreement with Statement: "I am willing to pay more for pet food products that are healthier for my pets," 2017 vs. 2018 (percent of pet product buyers)
    • Looking Ahead
    • Competitive Overview
    • Retail Channel Trends
  • Product and Marketing Trends
    • Natural Pet Food
    • Condition-Specific Foods: Veterinarians to the Fore
    • Product Safety and Made in the USA
    • Healthy Gourmet/Indulgent Foods
    • Customized Pet Food and Meal Kits for Home Delivery
  • Dog Food
    • Market Size and Growth
    • Marketer and Brands
    • Dog Food Purchasing Patterns
  • Cat Food
    • Market Size and Growth
    • Marketers and Brands
    • Cat Food Purchasing Patterns
  • Opportunities
    • Opportunity 1 - Personalized Pet Food
    • Opportunity 2 - Spotlight on Sourcing, Sustainability, and Animal Welfare
    • Opportunity 3 - Premiumized (Further) Cat Food
    • Opportunity 4 - The Internet
    • Opportunity 5 - Pet Overweight and Obesity

Market Overview

  • Chapter Highlights
  • Introduction
    • Two Animal Categories: Dog and Cat
    • Other Marketing Classifications
  • Market Size and Growth
    • Pet Food Will Top $27 Billion
      • Table: U.S. Retail Sales of Pet Food, 2014-2018 (in billions of dollars and percent change)
    • Dog Food Dominates Pet Food Sales
    • Dry Pet Food Dominates Sales
    • Dry Dog Food at Over 50% of Market
      • Table: Share of U.S. Retail Sales of Pet Food by Form and Animal Type, 2018 (percent and billions of dollars)
      • Table: Annual U.S. Household Expenditures on Pet Food by Product Form, 2018 (in billions of aggregate dollars and per-household dollars)
      • Table: Annual U.S. Household Expenditures on Pet Food by Animal Type, 2018 (in billions of aggregate dollars and per-household dollars)
    • Sales by Channel
      • Table: Retail Dollar Sales of Dog and Cat Food in the Specialty Gourmet and Natural Channel, 2016 vs. 2017 (in millions of dollars and percent)
  • Market Drivers
    • Pet Food Market Facing Major Headwinds
    • Innovation Drives Pet Food Marketers in New Directions
    • Internet Steals Brick-and-Mortar Share Yet Buoys Overall Market
    • Mass Premium Brands No Recipe for Long-Term Market Growth
    • Natural Pet Food Sales Still Healthy But Likely Headed for Moderation
    • FDA Warning About CDM Casts a Shadow Over Grain-Free Pet Food
    • Pet Food Safety: Issue and Opportunity
      • Table: Level of Agreement with Statement: "Fear of pet food contamination/product safety is a key consideration in the dog foods/cat foods I buy," 2015-2018 (percent of dog- and cat-owning households)
      • Table: Level of Agreement with Statement: "I am concerned about the safety of the dog food, dog treat, and dog chew products (or cat food and treat products) that I buy," 2015-2018 (percent of dog- and cat-owning households)
    • Scaling Up Superpremium
    • Consumers Willing to Pay More for Healthier Pet Edibles
      • Table: Level of Agreement with Statement: "I am willing to pay more for pet food products that are healthier for my pets," 2017 vs. 2018 (percent of pet product buyers)
    • Is Premiumization Disenfranchising Non-Affluent Households?
      • Table: Pet Food Purchasing by Price Level, 2015-2018 (percent of dog- and cat-owning households)
    • Pet Food Production Costs Rising
    • Pet Ownership Trends
      • Table: Household Penetration Rates for Dogs and Cats, 2009-2018 (percent of U.S. households)
      • Table: Household Base for Dogs and Cats, 2009-2018 (in millions of U.S. households)
    • M&A, Retail, and Marketing Initiatives Going Strong
    • Pets-as-Family Trend Getting a Millennial Boost
    • Growth in Wet Pet Foods
      • Table: Usage of Wet Pet Food, 2009-2018 (percent of dog- and cat-owning households)
  • Looking Ahead
    • Sales Growth Slow But Steady Through 2023
      • Table: U.S. Retail Sales of Pet Food, 2018-2023 (in billions of dollars and percent change)
    • Tariffs and Trade War with China Could Hamper U.S. Market
  • Competitive Overview
    • Human Food Companies Expand Into Pet Market
    • Lawsuits and Recalls
    • Mass Premiumization Is Changing the Channel Dynamic
    • Pet Specialty-Specific Brands Persist
    • Veterinary Diet Marketers
    • Inspiring Trust
  • Retail Channel Trends
    • Walmart Is Preferred Retailer for Pet Food Purchases
      • Table: Pet Food Purchase Patterns by Channel, 2018 (percent of dog- and cat-owning households)
      • Table: Most Important Factors Impacting Choice of Pet Food Retailer, 2018 (percent of dog- and cat-owning households)
      • Table: Where Pet Food Was Purchased in Last 12 Months, 2017 vs. 2018 (percent of dog- and cat-owning households)
      • Table: Pet Food Shopping Methods by Frequency, 2018 (percent of dog- and cat-owning households)
      • Table: Share of Pet Food Spending by Purchase Method, 2018 (percent of dog- and cat-owning households)
    • Private-Label and Exclusive Brands Taking on New Importance
    • Mass Premiumization Good for Mass Retailers
      • Table: Percent and Index Buying More, Less, or Same Amount of Pet Products from Walmart by Age Bracket, 2018 (percent and index of dog- and cat-owning households)
    • Customer Service, Natural Brands Help Independents Shine
      • Table: Most Important Factors Impacting Choice of Pet Food Retailer by Channel, 2018 (percent and index of dog- and cat-owning households)
    • Pet Specialty Chains Rethink Pet Food

Product and Marketing Trends

  • Chapter Highlights
  • Natural Pet Food
    • Natural Pet Food Spin-Offs and Cousins
      • Table: Dog and Cat Owners Currently Using Pet Food: By Free-Of Claim, 2018 (percent)
    • Natural Claims Still Resonate with Consumer Mindsets
      • Table: Level of Agreement with Pet Food Purchase Patterns by Formulation, 2018 (percent of dog- and cat-owning households)
    • Organic Pet Food
    • Human-Grade and Human-Style
    • Clean Food Trend Carries Over From Humans to Pets
    • Grain-Free Pet Food
    • Novel and Exotic Proteins
      • Table: Agreement with Statement: "My dog/cat needs a high-quality protein diet," 2017 vs. 2018 (percent of dog owners vs. cat owners)
    • Sustainability and Ethically Produced Ingredients
      • Table: Sourcing-Related Pet Food Information that Dog and Cat Owners Find Important, 2018 (percent of dog and cat owners)
    • Frozen/Raw Pet Food
    • "Preserved Dry" (Freeze-dried and Dehydrated) Pet Food
    • Trendy Superfood Ingredients Getting a Millennial Boost
  • Condition-Specific Foods
    • Condition-Specific Foods: Veterinarians to the Fore
      • Table: Level of Agreement with Statement: "High-quality dog foods/cat foods are effective for preventive healthcare," 2018 (percent)
    • Ongoing Innovation in Weight-Loss and Senior Foods
    • Pet Food Marketers Meeting Smaller Dog Trend Head On
    • Other Marketing Claims Built on Safety, Indulgence
      • Table: Level of Agreement with Statement: "Fear of pet food contamination/product safety is a key consideration in the dog foods/cat foods I buy," 2015-2018 (percent of dog- and cat-owning households)
      • Table: Level of Agreement with Statement: "I am concerned about the safety of the dog food, dog treat, and dog chew products (or cat food and treat products) that I buy," 2015-2018 (percent of dog- and cat-owning households)
      • Table: Top Draws for Selected Product Claims Among Dog and Cat Food Purchasers, 2018 (percent)
    • Customization and Personalization

Dog Food

  • Chapter Highlights
    • Historical and Projected Dog Food Retail Sales
      • Table: U.S. Retail Sales of Dog Food, 2014-2023 (in billions of dollars and percent)
      • Table: Annual Household Expenditures on Dog Food by Product Type, 2018 (in billions of aggregate dollars and per-household dollars)
  • Marketer and Brands
    • Dog Food Marketers in Mass-Market Outlets
    • Pet Specialty Brands
    • Freshpet Dominates Refrigerated Dog Food Category
    • Private-Label Dog Food
  • Dog Food Purchasing Patterns
    • Most Dog Owners Buy Dry Dog Food
      • Table: Dog Food Formulations Used in Last 12 Months, 2017 vs. 2018 (percent of dog-owning households)
      • Table: Select Demographic Indicators for Use of Wet Dog Food, 2018 (percent of dog-owning households)
    • Millennials Most Likely to Use Organic Food
      • Table: Dog Food Formulation Categories Used in Last 12 Months by Age Group, 2018 (percent and index of dog-owning households)
      • Table: Dog Food Formulation Categories Used in Last 12 Months by Race/Ethnicity, 2018 (percent and index of dog-owning households)
    • Older Americans More Likely to Use Food Made in USA
      • Table: Dog Food Specialty Formulations Used in Last 12 Months by Age Group, 2018 (percent and index of dog-owning households)
      • Table: Dog Food Specialty Formulations Used in Last 12 Months by Race/Ethnicity, 2018 (percent and index of dog-owning households)
    • Pedigree Tops in Household Penetration
      • Table: Dry Dog Food Usage Patterns by Brand, 2014 vs. 2018 (percent and number of dog-owning households)
      • Table: Wet/Moist Dog Food Usage Patterns by Brand, 2014 vs. 2018 (percent and number of dog-owning households)
    • Dry Dog Food Sole Usage Rates Increase
      • Table: Dog Food Usage Patterns by Select Brands, Any Usage vs. Sole Usage: 2014 vs. 2018 (percent of dog-owning households)
    • Other Dog Food Brand Penetration
      • Table: Dog Food Brands Purchased in Last 12 Months, 2018 (percent of dog-owning households)
    • Dog Food Purchase Patterns by Channel
      • Table: Dog Food Purchase Patterns by Channel, 2018 (percent of dog-owning households)
      • Table: Dog Food Online Purchase Patterns by Website, 2018 (percent of dog-owning households)

Cat Food

  • Chapter Highlights
  • Market Size and Growth
    • Historical and Projected Cat Food Retail Sales
      • Table: U.S. Retail Sales of Cat Food, 2014-2023 (in billions of dollars and percent)
      • Table: Annual Household Expenditures on Cat Food by Product Type, 2018 (in billions of aggregate dollars and per-household dollars)
  • Marketers and Brands
    • Nestlé Purina's Hold on Cat Food
    • Private-Label Cat Food
  • Cat Food Purchasing Patterns
    • Canned Food Is Stronger in Cat Arena
      • Table: Select Demographic Indicators for Use of Wet Cat Food, 2018 (percent of cat-owning households)
      • Table: Cat Food Types Used in Last 12 Months, 2018 (percent of cat-owning households)
    • Usage of Cat Food by Specialty Formulation
      • Table: Cat Food Formulation Categories Used in Last 12 Months by Age Group, 2018 (percent and index of cat-owning households)
      • Table: Cat Food Formulation Categories Used in Last 12 Months by Race/Ethnicity, 2018 (percent and index of cat-owning households)
      • Table: Cat Food Formulations Used in Last 12 Months by Age Group, 2018 (percent and index of cat-owning households)
    • Friskies Tops in Household Penetration Rates
      • Table: Dry Cat Food Usage Patterns by Brand, 2014 vs. 2018 (percent and number of cat-owning households)
      • Table: Wet/Moist Cat Food Usage Patterns by Brand, 2014 vs. 2018 (percent and number of cat-owning households)
    • Dry and Wet Cat Food Sole Usage Rates Increase
      • Table: Cat Food Usage Patterns by Select Brands, Any Usage vs. Sole Usage: 2014 vs. 2018 (percent and number of cat-owning households)
    • Other Cat Food Brand Penetration
      • Table: Cat Food Brands Purchased in Last 12 Months, 2018 (percent of cat-owning households)
    • Cat Food Purchase Patterns by Channel
      • Table: Cat Food Purchase Patterns by Channel, 2018 (percent of cat-owning households)
      • Table: Cat Food Online Purchase Patterns by Website, 2018 (percent of cat-owning households)
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