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米国のペットフード市場:第12版

Pet Food in the U.S., 12th Edition

発行 Packaged Facts 商品コード 169992
出版日 ページ情報 英文 211 Pages
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米国のペットフード市場:第12版 Pet Food in the U.S., 12th Edition
出版日: 2016年03月16日 ページ情報: 英文 211 Pages
概要

当レポートでは、米国におけるペットフード市場の概要、市場シェア、新製品動向やドッグフード、キャットフードおよびその他のペットフードのセグメント別市場動向をまとめてお届けいたします。

第1章 エグゼクティブサマリー

第2章 市場概要

  • イントロダクション
  • 3つの動物分類:犬、猫、その他
  • その他のマーケティング分類
  • 市場規模と成長
  • ペットフード売上:形態別:ドライドッグフードが市場の3分の1以上
  • ペットフード売り上げのシェア:チャネル別
  • 市場展望
  • ペット所有者の1ヵ月あたりの支出
  • ペットフードの人間化
  • 高齢のペット
  • 購入意思を後押しする製品の安全性
  • 売上成長
  • 競合概要
  • M&A・投資活動
  • ペット専門の主要ブランド
  • 天然/オーガニック専門
  • 小売チャネル動向
  • オンライン売上
  • ペット消費者動向
  • ペット所有・頭数の動向
  • ベビーブーム世代とミレニアル世代
  • ペット世帯の統計、ほか

第3章 製品・マーケティング動向

  • 天然製品が支配的な動向
  • 高齢、体重管理および特殊ニーズ向けの市場
  • 製品
  • チャネル専門のマーケティング
  • うまくいく食品ブランド
  • デジタル領域においてマーケッターは想像力を発揮
  • ペットフードの予防衛生のメリットが強調される
  • グルテンフリーおよびその他の「フリー」という宣伝文句
  • タンパク質
  • その他の成分
  • 機能的な食事
  • 家庭料理、ほか

第4章 ドッグフード

  • 市場規模と成長
  • ドッグフード小売り売上の実績と予測
  • ドッグフードの売上額・数量
  • マーケッターとブランドシェア
  • ドライドッグフード
  • 分類
  • ドッグフード購入パターン、ほか

第5章 キャットフード

  • 市場規模と成長
  • キャットフード小売り売上の実績と予測
  • キャットフードの売上額・数量
  • マーケッターとブランドシェア
  • マーケターとブランドシェア
  • キャットフードの購入パターン、ほか

第6章 その他 (犬・猫以外) のペットフード

  • イントロダクション
  • 分類範囲
  • 市場規模と成長
  • 小売り売上の実績と予測
  • 競合動向
  • マーケッターの動向
  • マーケッターの概要、ほか

付録

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次
Product Code: LA5908533

As the largest category in the pet industry, the pet food market is both a mature category as well as a hotbed of activity and innovation. Recent years have seen a shift in sales to more premium products, driven by trends often seen in human food. And the stability of the industry has attracted investors, whether it's the industry's retailers being fought over by private equity firms or cutting edge start-ups being scooped up by bigger rivals.

Companies considering their strategic options in the pet industry won't want to miss our newest edition of Pet Food in the U.S. We've added a host of new data from Packaged Facts' proprietary Pet Owners Survey. We've included IRI sales data with expanded coverage as well as data on pet specialty from GfK. And we've analyzed the trends that are shaping the market - whether new products and marketing trends, M&A trends, retail trends, demographic/psychographic trends, or consumer habit trends.

Drawing on more than 20 years of experience in analyzing the pet food industry as well as Packaged Facts' broad cross-category expertise, Pet Food in the U.S., 12th Edition pinpoints strategic directions for current and prospective marketers, with a forward-looking focus on high-growth product segments and market drivers. Covering products for all type of companion animals, the report devotes separate chapters to Dog Food, Cat Food, and Other Pet Food (birds, small animal, fish, and reptiles), while also providing a comprehensive Market Overview covering cross-market trends and opportunities. Among these: recent and expected mergers and acquisitions; private-label pet food; advertising and promotional initiatives; the impact of natural products on the industry; specialty diet products; and much more.

The report provides market size estimates for the overall retail universe and projections through 2018, while quantifying mass-market sales to the marketer/brand share level using data from IRI and the specialty channel through GfK. It also charts market size and marketer share figures for the natural and specialty/gourmet supermarket channels, using SPINSscan sales tracking data. In sum, Pet Food in the U.S., 12th Edition thoroughly documents competitive, new product and retail trends, as well as trends in pet food purchaser demographics, brand preferences, cross-channel shopping, and cross-product purchasing. Consumer profiling is based on exclusive data from Packaged Facts' own quarterly pet owners surveys and customized cross tabulations of Simmons consumer survey data from Experian Marketing Services.

Table of Contents

Chapter 1: Executive Summary

  • Scope and Methodology
  • Three Animal Categories: Dog, Cat, Other
  • Terminology
  • Exclusions
  • Report Methodology
  • Market Size and Growth
  • Pet Food Hits $30 Billion Mark
  • Table 1-1: U.S. Retail Sales of Pet Food, 2011-2015 (in billions of dollars)
  • Slight Sales Gains in Mass
  • Table 1-2: IRI-Tracked Sales of Pet Food: Total and by Category and Segment, 2015 (in millions of dollars, units and pounds)
  • Pet Food Keeps Rolling in Pet Specialty Channels
  • Table 1-3: Retail Dollar Sales of Pet Food in Pet Specialty, Veterinary and Farm/Feed Channels, 2015 (in billions of dollars)
  • Pet Food Sales Trends in Natural and Specialty/Gourmet
  • Supermarkets
  • Table 1-4: Retail Dollar Sales of Pet Food and Pet Care in the Natural
  • Supermarket and Specialty/Gourmet Channels, 2014 vs. 2015(in millions of dollars)
  • Share of Pet Food Sales by Channel
  • Table 1-5: Share of U.S. Sales of Pet Food Market by Retail Channel
  • Classification, 2015 (percent)
  • Sales Growth Through 2020
  • Table 1-6: Projected U.S. Retail Sales of Pet Food, 2015-2020 (in billions of dollars)
  • Market Outlook
  • Consumers Somewhat More Optimistic About Economy
  • But Reduced Spending Remains the Norm for Many
  • Table 1-7: Level of Agreement with Statement: “I am spending less on pet products because of the economy,” 2011-2016 (percent)
  • Pet Owners' Monthly Spend
  • Table 1-8: Amount Spent on Pet Products in Last 30 Days, February 2016(percent)
  • Human/Animal Bond a Key Pet Food Catalyst
  • The Humanization of Pet Food
  • Older Pets
  • Failing to Recognize a Weight Problem
  • Table 1-9: Agreement with Statement: “I have an overweight dog/cat,”2015 vs. 2016 (percent)
  • Product Safety Drives Purchase Decisions
  • Competitive Trends
  • Just Three Players Have Double Digit Shares in Dog/Cat
  • Table 1-10: Top U.S. Marketers of Dog/Cat Food by Share of Retail Sales,2015 (percent)
  • M&A and Investment Activity
  • Big Three Capture Majority of Mass-Market Pet Food Sales
  • Retail Trends
  • PetSmart and Petco's Sales Approach $12 Billion
  • Private Label Drops Again
  • Online Sales
  • Table 1-11: Time Frame for Most Recent Online Purchase of Pet Products,2012-2016 (percent of pet owners)
  • Pet Consumer Trends
  • Pet Ownership and Population Trends
  • Table 1-12: Household Penetration Rates for Selected Pet-Owning
  • Classifications, 2011-2015 (percent of and number of U.S.
  • households in millions)
  • Product and Marketing Trends
  • Natural Products Dominate the Trends
  • Grain-Free and Other “Free-Of” Claims
  • Proteins
  • Preventive Health Benefits of Pet Food Emphasized
  • Table 1-13: Level of Agreement with Statement: “High-quality dog foods/catfoods are effective for preventive health care,” 2014 and 2015 (percent)
  • Marketers Compete Through Product Claims
  • Table 1-14: Dog and Cat Owners Currently Using Pet Food: By Claim,2015 (percent)
  • Grain-Free and Other “Free-Of” Claims
  • Proteins
  • Table 1-14: Agreement with Statement: “My dog/cat needs a high-qualityprotein diet,” 2016 (percent)
  • Table 1-15: Types of Pet Food Purchased: By Protein Content, 2015 (percent)
  • Exotic Proteins
  • Other Ingredients
  • Table 1-17: Agreement with Statement: “Vegetables are good for my dog/cat,” 2016 (percent)
  • What's New in Ancestral
  • Limited Ingredient Diets
  • Diets for Every Pet Type
  • Home-Delivered Pet Food
  • Home-Cooked Pet Food
  • Food Toppers
  • Making the (Human) Grade
  • In the Raw
  • Treat Trends
  • Trends in Non-Dog/Cat Pet Food
  • Dog Food Market Size and Growth
  • Historical and Projected Dog Food Retail Sales
  • Table 1-18: U.S. Retail Sales of Dog Food, 2011-2020 (in millions of dollars)
  • Cat Food Market Size and Growth
  • Historical and Projected Cat Food Retail Sales
  • Table 1-19: U.S. Retail Sales of Cat Food: 2011-2020 (in millions of dollars)
  • Other Pet Food Market Size and Growth
  • Historical and Projected Other Pet Food Sales
  • Table 1-20: U.S. Retail Sales of Other Pet Food: 2011-2020 (in millions of dollars)

Chapter 2: Market Overview

  • Introduction
  • Three Animal Categories: Dog, Cat, Other
  • Terminology
  • Exclusions
  • Other Marketing Classifications
  • Market Size and Growth
  • Pet Food Hits $30 Billion Mark
  • Table 2-1: U.S. Retail Sales of Pet Food, 2011-2015 (in billions of dollars)
  • Slight Sales Gains in Mass
  • Table 2-2: IRI-Tracked Sales of Pet Food: Total and by Category and Segment, 2015 (in millions of dollars, units and pounds)
  • Pet Food Keeps Rolling in Pet Specialty Channels
  • Table 2-3: Retail Dollar Sales of Pet Food in Pet Specialty, Veterinary and Farm/Feed Channels, 2015 (in billions of dollars)
  • Pet Food Sales Trends in Natural and Specialty/Gourmet
  • Supermarkets
  • Table 2-4: Retail Dollar Sales of Pet Food and Pet Care in the Natural Supermarket and Specialty/Gourmet Channels, 2014 vs. 2015 (in millions of dollars)
  • Dog Food Rules Pet Food Sales
  • Table 2-5: Share of IRI-Tracked Retail Dollar Sales of Pet Food by Category, December 2014 vs. December 2015 (percent)
  • Dry Pet Food Still on Top, But Losing Share
  • Table 2-6: Share of IRI-Tracked Sales of Dog and Cat Food by Form, December 2014 vs. December 2015 (percent)
  • Pet Food Sales by Form: Dry Dog Food at Over One-Third of Market
  • Table 2-7: Share of IRI-Tracked Sales of Pet Food by Form, December 2014 vs. December 2015 (percent)
  • Share of Pet Food Sales by Channel
  • Table 2-8: Share of U.S. Retail Sales of Pet Food Market by Channel Classification, 2015 (percent)
  • Market Outlook
  • Consumers Somewhat More Optimistic About Economy
  • Table 2-9: Pet Owners: Overview by Change in Financial Situation Compared With 12 Months Ago, 2012-2015 (U.S. pet-owning households)
  • Table 2-10: Pet Owners: Overview by Expectations for Personal Financial Situation Over the Next 12 Months, 2012-2015 (U.S. pet-owning households)
  • But Reduced Spending Remains the Norm for Many
  • Table 2-11: Level of Agreement with Statement: “I am spending less on pet products because of the economy,” 2011-2016 (percent)
  • Pet Owners' Monthly Spend
  • Table 2-12: Amount Spent on Pet Products in Last 30 Days, February 2016 (percent)
  • Table 2-13: Pet Food Purchasing by Price Level, 2014-2016 (percent)
  • Human/Animal Bond a Key Pet Food Catalyst
  • Table 2-14: Level of Agreement with Statement: “My dog or cat has a positive impact on my mental health,” 2016 (percent)
  • Table 2-15: Level of Agreement with Statement: “My dog or cat has a positive impact on my physical health,” 2016 (percent)
  • Table 2-16: Level of Agreement with Statement: “I enjoy purchasing pet products that pamper my dog or cat,” 2016 (percent)
  • Table 2-17: Level of Agreement with Pampering Statements, 2016 (percent)
  • The Humanization of Pet Food
  • Illustration 2-1: Grande Frappuccino/Yappuccino
  • Illustration 2-2: Star Wars Treats at Petco
  • Older Pets
  • Table 2-18: Age of Dogs and Cats, 2016 (percent of pet owners)
  • Failing to Recognize a Weight Problem
  • Table 2-19: Agreement Wwth Statement: “I have an overweight dog/cat,” 2015 vs. 2016 (percent)
  • Table 2-20: Level of Agreement with Statement: “I buy pet food/nutrition products related to weight/obesity for my dog(s) or cat(s),” 2014 vs. 2016 (percent)
  • Table 2-21: Percent of Pet Owners Who Have Purchased Any Type Of Pet Food, Food Add-In, Treat, or Nutritional Supplement Targeting Weight Loss or Maintenance in Last 3 Months, 2014 vs. 2016 (percent)
  • Product Safety Drives Purchase Decisions
  • Table 2-22: Level of Agreement with Statement: “Fear of pet food contamination/ product safety is a key consideration in the dog foods/cat foods I buy,” 2014-2016 (percent)
  • Table 2-23: Level of Agreement with Statement: “I am concerned about the safety of the dog food, dog treat, and dog chew products (or cat food and treat products) that I buy,” 2014-2016 (percent)
  • Figure 2-1 Level of Agreement with Statement: “I consider natural and organic pet foods to be safer than regular pet foods,” 2016 (percent)
  • Classroom Pets
  • Looking Ahead
  • Sales Growth Through 2020
  • Table 2-24: Projected U.S. Retail Sales of Pet Food, 2015-2020 (in billions of dollars)
  • Competitive Overview
  • M&A and Investment Activity
  • Petco Stirs Up Rumors, Then Lands with New Private Equity Firm
  • Petco, Blue Buffalo IPO Filings Offer Glimpse into Operations
  • Table 2-25: Blue Buffalo's Net Sales and Growth, 2010-2015 (in millions of dollars)
  • Nestlé Purina Acquires Merrick
  • WellPet Acquires Sojos
  • J.M. Smucker Buys Big Heart Pet Brands
  • Spectrum Brands Buys Salix
  • Distributor Consolidation Continues
  • Other Deals
  • Just Three Players Have Double Digit Shares in Dog/Cat
  • Table 2-26: Top U.S. Marketers of Dog/Cat Food, 2015 (percent)
  • Big Three Capture Majority of Mass-Market Pet Food Sales
  • Table 2-27: Top Marketers of Pet Food at Food, Drug and Mass Merchandisers, 2015
  • Table 2-28: Leading Pet Food Companies and Their Top Product Categories, 2015
  • Top Brands in Pet Specialty
  • Natural/Organic Specialists
  • Veterinary Diet Marketers
  • Illustration 2-3: Display Ad for Hill's Prescription Diet Metabolic + Mobility
  • Illustration 2-4: Display Ad for Hill's Prescription Diet Metabolic + Mobility
  • Private Label Drops Again
  • Table 2-29: IRI-Tracked Sales of Private Label Pet Food: Total and by Category and Segment, 2015 (in millions of dollars, units and pounds)
  • Table 2-30: Private-Label Share of IRI-Tracked Sales of Pet Products:
  • Total and by Food Category and Segment, 2014 vs. 2015 (percent)
  • Retail Channel Trends
  • PetSmart and Petco's Sales Close in on $12 Billion
  • Table 2-31: PetSmart and Petco Sales and Number of Stores: 2001-2015 (cumulative, in units and millions of dollars)
  • Other Pet Specialty Chains
  • Walmart and Pets
  • Illustration 2-5 : Pet Tips & Ideas on Walmart.com
  • Table 2-32: Walmart.com's Top-Selling Pet SKUs
  • Selling at Supermarkets
  • Illustration 2-6: Ainsworth Pet Nutrition Advertorial
  • Online Sales
  • Table 2-33: Level of Agreement with Statement: “I am buying pet products online more than I used to,” 2011-2016 (percent)
  • Table 2-34: Time Frame for Most Recent Online Purchase of Pet Products, 2012-2016 (percent of pet owners)
  • Pet Consumer Trends
  • Pet Ownership and Population Trends
  • Table 2-35: Household Penetration Rates for Selected Pet-Owning Classifications, 2011-2015 (percent of and number of U.S. households in millions)
  • Table 2-36: Household Penetration Rates for Selected Dog- or Cat-Owning Classifications: 2010-2015 (percent of U.S. households)
  • Table 2-37: Household Populations for Selected Dog- or Cat-Owning Classifications: 2010-2015 (thousands of U.S. households)
  • Boomers and Millennials
  • Table 2-38: Household Penetration Rates for Selected Pet-Owning Classifications: By Generational Cohort, 2015 (percent of U.S. households)
  • Table 2-39: Household Populations for Selected Pet-Owning Classifications: By Generational Cohort, 2015 (number of U.S. households in thousands)
  • Table 2-40: Indexes for Selected Pet-Owning Classifications: By Generational Cohort, 2015 (U.S. households)
  • Table 2-41: Indexes for Dog or Cat Ownership: By Age Cohort, 2011 vs. 2015 (U.S. households)
  • Table 2-42: Number of Total U.S. Population Growth for Selected Age Brackets: 2015-2060 (in thousands)
  • Table 2-43: Share of Total U.S. Population Growth for Selected Age Brackets: 2015-2060 (in percent)
  • Pet Food Expenditures and Household Income
  • Figure 2-2 $70K+ Household Share of U.S. Pet Food Market Expenditures, 2002-2014 (percent)
  • Multiple Pet Ownership Trends
  • 32% of Pet Households Keep Multiple Types
  • Table 2-44: Multiple Pet Ownership in the United States by Animal Type, 2011 vs. 2015 (percent of pet-owning households)
  • Pet Household Demographics
  • Table 2-45: Demographics of Dog and Cat Owners, 2015 (index)
  • Table 2-46: Demographics of Other Pet Owners, 2015 (index)
  • Organic Pet Food and Channel Choices
  • Table 2-47: Purchasing Rates for Organic Pet Food by Channel Shopped for Pet Products, 2014 (percent of U.S. households with pets)
  • Coupon Use Goes Down
  • Figure 2-3 Use of Pet Food Coupons: Dog Owners vs. Cat Owners, 2010- 2015 (percent)
  • Illustration 2-7: Coupon for TetraMin

Chapter 3: Product and Marketing Trends

  • Natural Products Dominate Trends
  • Figure 3-1 Level of Agreement with Statement: “Natural/organic brand pet products are often better than standard national brand products,” 2012 vs. 2016 (percent of pet owners)
  • Figure 3-2 Level of Agreement with Statement: “I place a high priority on buying pet food with natural ingredients,” 2016 (percent)
  • Figure 3-3 Level of Agreement with Statement: “Natural pet products sold in pet stores and pet superstores are superior to those sold in general stores such as supermarkets or supercenters,” 2016 (percent)
  • The Market for Senior, Weight Management and Special Needs
  • Products
  • Figure 3-4 Share of U.S. Retail Sales of Senior, Weight Management and Special Needs Pet Products by Category, 2015 (percent)
  • Channel-Specific Marketing
  • Food Brands Do Good
  • Table 3-1: Level of Agreement with Statement: “The participation by pet product retailers in pet welfare and rescue causes and events plays a significant role in where I buy pet products,” 2014-2016 (percent)
  • Table 3-2: Level of Agreement with Statement: “The participation by pet product brands in pet welfare and rescue causes and events plays a
  • significant role in which brands I buy,” 2014-2016 (percent)
  • Table 3-3: Agreement with Statement: “I have contributed time or money to pet welfare or rescue causes,” 2015-2016 (percent)
  • Marketers Get Creative in the Digital Realm
  • Table 3-4: Technologies Used in the Last Seven Days, Pet Owners vs. Non-Pet Owners
  • Illustration 3-1: Personalized E-mail for Thanksgiving from Purina
  • Preventive Health Benefits of Pet Food Emphasized
  • Table 3-5: Level of Agreement with Statement: “High-quality dog foods/cat foods are effective for preventive health care,” 2014-2016 (percent)
  • Illustration 3-2: Screenshot of Hill's Healthy Advantage website Marketers Compete Through Product Claims
  • Table 3-6: Dog and Cat Owners Currently Using Pet Food: By Claim, 2015 (percent)
  • Grain-Free and Other “Free-Of” Claims
  • Illustration 3-3: Chicken Soup for the Soul Grain-Free Wet Cat Food
  • Table 3-7: Dog and Cat Owners Currently Using Pet Food: By Free-Of Claim, 2015 (percent) Nutrition Claims
  • Table 3-8: Dog and Cat Owners Currently Using Pet Food: By Nutrition Claims, 2015 (percent)
  • Proteins
  • Table 3-9: Agreement with Statement: “My dog/cat needs a high-quality protein diet,” 2016 (percent)
  • Table 3-10: Dog and Cat Owners Currently Using Pet Food: By Nutrition Claims, 2015 (percent)
  • Exotic Proteins
  • Table 3-11: Pet Food Purchases by Meat Ingredient, 2016 (percent)
  • Table 3-12: Pet Food Purchases by Poultry/Game Bird Ingredient, 2016 (percent)
  • Table 3-13: Pet Food Purchases by Fish/Seafood Ingredient, 2016 (percent)
  • Table 3-14: Pet Treat Purchases by Ingredient, 2016 (percent)
  • Other Ingredients
  • Table 3-15: Agreement with Statement: “Vegetables are good for my dog/cat,” 2016 (percent)
  • Table 3-16: Pet Food Purchases by Other Ingredients, 2016 (percent)
  • Innovation Springs from Natural Players
  • New Products Lever an Array of Natural Product Benefits
  • What's New in Ancestral
  • Illustration 3-4: Natural Balance Wild Pursuit Lamb Lung and Venison
  • Lung Bites
  • Limited Ingredient Diets
  • Diets for Every Pet Type
  • Size-Weight Diets
  • Table 3-17: Dog Food Purchasing by Size Formulation, 2015 (percent)
  • Functional Diets
  • Figure 3-5: Functional Dog and Cat Food Usage by Type, 2015 (percent)
  • Figure 3-6: Functional Dog and Cat Treat Usage by Type, 2015 (percent)
  • Home-Delivered Pet Food
  • Illustration 3-5: Screenshot of PetPlate
  • Table 3-18: Agreement with Statement: “I regularly have dog or cat food delivered to my home,” 2016 (percent)
  • Home-Cooked Meals
  • Table 3-19: Home-Cooked Meal Preparation in Last 30 Days, 2106 (percent)
  • Food Toppers
  • Table 3-20: Pet Owner Use of Food Add-ins, 2016 (percent)
  • Illustration 3-5: Trade Ad for The Honest Kitchen's Proper Toppers
  • Making the (Human) Grade
  • Innovative New Products
  • Illustration 3-6: Trade Ad for Zuke's Ascent
  • In the Raw
  • Illustration 3-7: Trade Ad for Sojos Complete Goat Recipe
  • Treat Trends
  • Illustration 3-8: Vitacraft Purrk! KitCubes
  • Trends in Non-Dog/Cat Pet Food
  • Illustration 3-9: Trade Ad for Scarlett Pet Food's MardiGras
  • Marketing Trends in Other Pet Food

Chapter 4: Dog Food

  • Market Size and Growth
  • Historical and Projected Dog Food Retail Sales
  • Table 4-1: U.S. Retail Sales of Dog Food, 2011-2020 (in millions of dollars)
  • IRI-Tracked Dollar and Volume Sales of Dog Food
  • Table 4-2: IRI-Tracked Sales of Pet Food: Total and by Category and Segment, 2015 (in millions of dollars, units and pounds)
  • Table 4-3: Share of IRI-Tracked Sales of Dog Food by Segment, December 2015 (percent)
  • Marketer and Brand Shares
  • Dry Dog Food Champions
  • Table 4-4: Marketers and Brands of Dry Dog Food by IRI-Tracked Sales and Market Share, 2014 vs. 2015
  • Dog Treat Category Ruled by Big Three
  • Table 4-5: Marketers and Brands of Dog Biscuits/Treats/Beverages by IRI-Tracked Sales and Market Share, 2014 vs. 2015
  • Mars Leads in Wet Dog Food
  • Illustration 4-1: Cesar Home Delights Trial Offer at Dollar General
  • Table 4-6: Marketers and Brands of Wet Dog Food by IRI-Tracked Sales and Market Share, 2014 vs. 2015
  • Freshpet Continues to Capture Frozen/Refrigerated Dog Food
  • Category
  • Table 4-7: Marketers and Brands of Frozen/Refrigerated Dog Food by IRI-Tracked Sales and Market Share, 2014 vs. 2015
  • Just Two Options in Semi-Moist Segment
  • Table 4-8: Marketers and Brands of Semimoist Dog Food by IRI-Tracked Sales and Market Share, 2014 vs. 2015
  • Dog Food Purchasing Patterns
  • Most Dog Owners Buy Dry Dog Food and Biscuits/Treats
  • Table 4-9: Dog Food Purchasing Patterns by Type, 2011 vs. 2015 (percent of U.S. dog-owning households)
  • Table 4-10: Dog Food Purchasing by Formulation, 2015 (percent)
  • Milk-Bone Has Best Household Penetration by Wide Margin
  • Table 4-11: Dog Food and Treat Brand Consumption Trends, 2011-2015 (percent and number of households (in 000)

Chapter 5: Cat Food

  • Market Size and Growth
  • Historical and Projected Cat Food Retail Sales
  • Table 5-1: U.S. Retail Sales of Cat Food: 2011-2020 (in millions of dollars) .. 185
  • IRI-Tracked Dollar and Volume Sales
  • Table 5-2: IRI-Tracked Sales of Cat Food: Total and by Category and Segment, 2015 (in millions of dollars, units and pounds)
  • Table 5-3: Share of IRI-Tracked Sales of Cat Food by Segment, December 2015 (percent)
  • Marketer and Brand Shares
  • One Marketer Owns Wet Cat Food
  • Table 5-4: Marketers and Brands of Wet Cat Food by IRI-Tracked Salesand Market Share, 2014 vs. 2015
  • Top Players Show Weakness in Dry Cat Food
  • Table 5-5: Marketers and Brands of Dry Cat Food by IRI-Tracked Salesand Market Share, 2014 vs. 2015
  • Mars Is King of Cat Treats
  • Table 5-6: Marketers and Brands of Cat Snacks/Beverages by IRI-Tracked Sales and Market Share, 2014 vs. 2015
  • Refrigerated Cat Food Segment is Tiny
  • Semi-moist Cat Food Revitalized by Broths
  • Table 5-7: Marketers and Brands of Semi-Moist Cat Food by IRI-Tracked Sales and Market Share, 2014 vs. 2015
  • Cat Food Purchasing Patterns
  • Canned Food Is Stronger in Cat Arena
  • Table 5-8: Cat Food Purchasing Patterns by Type, 2011 vs. 2015 (percent of U.S. dog-owning households)
  • Table 5-9: Cat Food Purchasing by Formulation, 2015 (percent)
  • Friskies Tops Cat Brands
  • Table 5-10: Cat Food and Treat Brand Consumption Trends, 2011-2015 (percent and number of households (in 000)

Chapter 6: Other (Non-Dog/Cat) Pet Food

  • Introduction
  • Category Scope
  • Market Size and Growth
  • Historical and Projected Other Pet Food Sales
  • Table 6-1: U.S. Retail Sales of Other Pet Food: 2011-2020 (in millions of dollars)
  • IRI-Tracked Dollar and Unit Sales
  • Table 6-2: IRI-Tracked Sales of Other Pet Food, 2015 (in millions of dollars, units and pounds)
  • Competitive Trends
  • Marketer Overview
  • IRI-Tracked Outlets Led by Central Garden & Pet
  • Table 6-3: Marketers and Brands of Non-Dog/Cat Pet Food by IRI-Tracked Sales and Market Share, 2014 vs. 2015
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