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ペット用サプリメントの米国市場

Pet Supplements in the U.S., 7th Edition

発行 Packaged Facts 商品コード 164685
出版日 ページ情報 英文 183 Pages
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ペット用サプリメントの米国市場 Pet Supplements in the U.S., 7th Edition
出版日: 2019年04月30日 ページ情報: 英文 183 Pages
概要

当レポートでは、米国のペット用サプリメント市場について調査分析し、小売売上高の実績と予測、主要企業の競合戦略、新製品開発の動向、小売チャネル動向などについて、体系的な情報を提供しています。

第1章 エグゼクティブサマリー

第2章 市場

  • ハイライト
  • イントロダクション
  • 市場規模・構成
  • 市場の見通し
  • ペット用サプリメント規制
  • 市場予測

第3章 マーケター・小売動向

  • ハイライト
  • 競合概要
  • 小売動向

第4章 マーケティング・新製品動向

  • ハイライト
  • マーケティング・新製品動向

第5章 消費者動向

  • ハイライト
  • ペット用サプリメント購入概要
  • 消費者の購入・購買習慣
  • ペット用サプリメント購入に影響を与える要因
  • 人口統計動向
目次
Product Code: LA15847945

For over a decade pet supplements have been steady and at times outstanding pet market performers, maintaining momentum thanks the overall pet market's driving focus on health and wellness, increased attention to age- and obesity-related pet health conditions and risks, the strengthening embrace of nutrition as part of a preventative health and wellness routine, and ongoing high-level interest in functional ingredients and products targeting specific health conditions.

The market has also benefited from the popularization and cross-over of various ingredients from the human side, such as glucosamine and omega fatty acids. Looking back, however, it's hard to recall anything making more of a splash in human and pet supplements than CBD (cannabidiol), whose explosion on to the market has brought new attention to the supplements business as a whole, with a “halo effect” that seems likely to last for years. Both driving and reacting to consumer demand for CBD, interest in the medical and medication-manufacturing community is at an all-time high, with studies showing CBD to be useful in treating myriad health conditions including anxiety and pain.

Packaged Facts' ‘Pet Supplements in the U.S., 7th Edition’ provides a thorough analysis of how these trends are playing out as marketers seek new ways to make supplements an integral part of pet wellness. The market is expected to show moderate but steady growth for the foreseeable future, bolstered by the continued raising of the bar on pet wellness in the broader pet products industry.

Despite the favorable outlook, pet supplement marketers will continue to face competition from marketers of functional, condition-specific treats and foods, which can siphon sales away from pet supplements as pet owners seek out ways to address their pets' nutritional and wellness needs in convenient and pet-pampering formats. CBD pharmaceuticals for pets are also likely to emerge as competitors. Pet supplement marketers must also remain up-to-date by capitalizing on-trend ingredients such as CBD while still assuring consumers of product safety and efficacy.

Scope and Methodology

Building on the analysis presented in the previous editions of this report, this fully updated 7th edition of ‘Pet Supplements in the U.S. ’ covers historical and projected retail sales from 2014 through 2023, competitive strategies of key players, and trends in new product development such as alternative formulations, condition-specific products, feline supplements, natural/organic supplements, and carry-overs from the human supplements market, as well as retail channel trends. Featuring exclusive data from Packaged Facts' February through April 2019 Surveys of Pet Owners, the report details pet supplement purchasing trends as well as the attitudes and priorities of pet supplement buyers. The report also incorporates Simmons consumer survey data to profile pet supplement purchaser demographics.

TABLE OF CONTENTS

CHAPTER 1: EXECUTIVE SUMMARY

THE MARKET

  • Scope of Report
  • Report Methodology
  • Market Size and Composition
  • Pet Supplement Sales Pick Up
  • Sales by Channel
  • Dogs Dominate
  • Market Outlook
  • The Road to Innovation
  • CBD Supplements Take Market by Storm
    • Figure 1-1: Pet Owner Interest in CBD/Cannabidiol Supplements, 2019 (percent of dog and cat owners)
  • Pet Market Focus on Health and Wellness Drives Premium Spending
  • Impact of Human Supplements Market on Pet Supplements
  • “Pets as Family” Movement Undergirds Wellness Focus, Gets Millennial Boost
  • Supplements Compete with Functional Foods, Treats
  • Natural/Organic Supplements in High Demand
  • Getting More Veterinarians on Board
  • Pet Supplement Regulation
  • FDA, AAFCO Monitor Pet Supplements

THE MARKETERS

  • Competitive Overview
  • Marketers and Brands by Retail Channel
  • Mergers & Acquisitions
  • Marketers Continue to Enter CBD Space
  • Retail Trends
  • Pet Specialty Leads Brick-and-Mortar Retail in Pet Supplement Purchasing
  • More Pet Owners Buying Pet Supplements Online
  • Pet Supplement Merchandising in Pet Specialty Retailers
  • Mass-Market, Farm & Feed, and Natural Food Channels
  • Veterinary Channel Marketers and Trends

MARKETING AND NEW PRODUCTS

  • Established Types of Condition-Specific Supplements Top the Charts
  • Hemp/Cannabidiol Supplements Generate Interest, Pose Problems
  • Calming Aids and Anxiety Support Supplements
  • Pet Supplements in the U.S.
  • April ii 2019 © Packaged Facts
  • Supplement Marketers Seek New Delivery Systems
  • Joint Health Supplements
  • Digestive/Gut Health and Probiotic Supplements
  • Lifestage-Specific Supplements
  • Cat Supplements Offer More than Hairball Relief
  • Supplements for Small Animals

CONSUMER TRENDS

  • Note on Data Sources
  • Dog Owners More Likely to Purchase Supplements
  • Cannabis/CBD Supplement Usage Rates
  • Most Supplement Purchasers Are Confident in Product Quality
  • Pet Supplement Usage Frequency and Expenditures
  • Inspiring Pet Owner Trust in Supplement Claims
  • Factors Influencing Pet Supplement Purchases
  • Consumers Rank All-Natural as Most Important Formulation Characteristic
  • Consumers Rank Safety as Most Important Product Information
  • Purchaser Demographics

OPPORTUNITIES

  • Opportunity 1: Pet Stress and Anxiety
  • Opportunity 2: CBD for All and Everything
  • Opportunity 3: Senior Pets
  • Opportunity 4: Natural/Organic Supplements
  • Opportunity 5: Innovative Delivery Systems
  • Opportunity 6: Getting More Veterinarians on Board
  • Opportunity 7: Omnichannel Marketing

CHAPTER 2: THE MARKET

CHAPTER HIGHLIGHTS

INTRODUCTION

  • Scope of Report
  • Report Methodology

MARKET SIZE AND COMPOSITION

  • Pet Supplement Sales Pick Up
    • Table 2-1: U.S. Retail Sales Pet Supplements, 2014-2018 (millions of dollars and percent)
  • Supplement Sales in Context
    • Figure 2-1: Pet Product Purchasing by Product Type, 2019 (percent of dog and cat owners)
  • Pet Supplement Sales by Channel
    • Figure 2-2: Pet Supplement Sales by Channel, 2018 (percent)
  • Dogs Dominate Pet Supplement Sales
    • Figure 2-3: Share of U.S. Retail Sales of Pet Supplements by Animal Type, 2018 (percent)
  • Pet Supplements in the U.S.
  • April 2019 © Packaged Facts iii

MARKET OUTLOOK

  • Roads of Innovation
  • CBD Supplements Take Market by Storm
  • The AVMA's Position on CBD
  • Regulating CBD
  • Consumer Attitudes Toward CBD
    • Figure 2-4: Consumer Attitudes Toward Cannabis/Marijuana/Hemp Legalization, 2019 (percent of pet owners)
    • Figure 2-5: Agreement with the Statement, “Marijuana should be legal,” 2019 (percent of dog and cat owners)
    • Figure 2-6: Pet Owner Interest in CBD/Cannabidiol Supplements, 2019 (percent of dog and cat owners)
  • Pet Market Focus on Health and Wellness Drives Premium Spending
    • Figure 2-7: Level of Agreement with the Statement, “I am willing to pay more for pet food products that are healthier for my pets,” 2019 (percent of dog and cat owners)
  • Impact of Human Supplements Market on Pet Supplements
    • Figure 2-8: Human Supplement Usage: Adults Overall vs. Pet Owners and Pet Supplement Purchasers, 2019 (percent)
    • Figure 2-9: Attitudes Towards Supplements: Pet Supplement Purchasers vs. Dog/Cat Owners Overall vs. Adults Overall, 2018 (percent)
  • “Pets as Family” Movement Undergirds Wellness Focus
    • Figure 2-10: Human/Pet Bond Attitudes and Pet Supplement Usage, 2019 (percent of dog and cat owners)38
  • Pet Wellness and the Millennial Mindset
  • Supplements Compete with Functional Foods, Treats
    • Table 2-2: Level of Agreement with Statement: “High-quality dog foods/cat foods are effective for preventive healthcare,” 2018 (percent)
    • Figure 2-11: Level of Agreement with Statement, “Targeted pet foods with special nutrition/formulations are beneficial to pets with specific health concerns,” 2018 (percent of dog- and cat-owning households) . 40
    • Table 2-3: Functional Food, Functional Treat, and Supplements Usage by Condition, 2019 (percent of dog- and cat-owning households)
    • Figure 2-12: Level of Agreement with the Statement, “My dog/cat needs a specialized diet,” 2019 (percent of dog and cat owners)
    • Table 2-4: Functional Pet Food Usage by Health Condition: Overall vs. Pet Supplement Purchasers, 2019 (percent of dog and cat owners)
  • Senior and Overweight Pets
    • Table 2-5: Age of Dogs and Cats, 2018 (percent of pet owners)
  • Natural/Organic Supplements in High Demand
    • Figure 2-13: Attitudes Toward Natural Pet Products: Dog/Cat Owners Overall vs. Pet Supplement Purchasers, 2019 (percent of dog and cat owners)
  • Pet Supplement Purchasers Remain Price Sensitive
    • Figure 2-14: Economic Attitudes and Pet Supplements Purchase Rates: Dog/Cat Owners Overall vs. Pet Supplement Purchasers, 2019 (percent of dog and cat owners)
  • Veterinarians Harbor Enormous Market Clout
  • Supplements as Preventive Care May Lower Vet Costs
  • Pet Supplements in the U.S.
  • April iv 2019 © Packaged Facts

PET SUPPLEMENT REGULATION

  • FDA, AAFCO Monitor Pet Supplements
  • FSMA and Pet Supplements
  • National Animal Supplement Council
  • Product Labeling and Claims
  • Scientific Advisory Committee
  • Adverse Event Reporting
  • Additional NASC Membership Requirements
  • The AVMA and Pet Supplements

MARKET PROJECTION

  • Table 2-6: Projected U.S. Retail Sales of Pet Supplements, 2018-2023 (millions of dollars and percent)

CHAPTER 3: MARKETER AND RETAIL TRENDS

CHAPTER HIGHLIGHTS

COMPETITIVE OVERVIEW

  • Serving a Diverse Customer Base
  • Marketers and Brands by Retail Channel
  • Pet Specialty
  • Mass Market
  • Veterinary
  • Online
  • Consumer Purchasing by Brand
    • Table 3-1: Usage Rates of Pet Supplements by Marketer/Brand, 2019 (percent of dog and cat owners)
  • Mergers & Acquisitions
  • Acquisitions Fuel Manna Pro Growth
  • Sport Endurance Acquires TruPet
  • Dane Creek Capital Acquires RawPaw Natural Foods
  • Cannabis Strategic Acquires Asher House Pet CBD Brand
  • Pet Supplements Market Expansion
  • Nature's Bounty Adds Pet Supplements
  • PetIQ Expands Further into Pet Health with Veterinary Clinic Acquisition
  • Holistic Health Extension Rebrands, Expands Distribution
  • Holistic Hound Partners with Delivery Service
  • Firms Earn NASC Quality Seal
  • Marketers Continue to Enter CBD Space
  • NaturVet Adds New Hemp Products to Supplement Offerings
    • Illustration 3-1: NaturVet Website Banner
  • Martha Stewart Joins with Canopy Growth
  • Pet Releaf Joins Leap Venture Studios

RETAIL TRENDS

  • Pet Specialty Leads Brick-and-Mortar Retail in Pet Supplement Purchasing
  • Pet Supplements in the U.S.
  • April 2019 © Packaged Facts v
    • Table 3-2: Brick-and-Mortar Retailers Where Pet Supplements Are Purchased, 2019 (percent of dog and cat owners)
  • More Pet Owners Buying Pet Supplements Online
    • Table 3-3: Internet Retailers Where Pet Supplements Are Purchased, 2019 (percent of dog and cat owners)
  • Top Online Marketers and Brands
    • Illustration 3-2: Amazon.Com Top Sellers in Dog Supplements & Vitamins
    • Illustration 3-3: Amazon Top Sellers in Cat Supplements & Vitamins
    • Illustration 3-4: Chewy.com Top Sellers in Dog Vitamins & Supplements
    • Illustration 3-5: Chewy.com Top Sellers in Cat Vitamins & Supplements
    • Illustration 3-6: Petco.com Top Sellers in Dog Vitamins & Supplements
    • Illustration 3-7: Petco.com Top Sellers in Cat Vitamins & Supplements
    • Illustration 3-8: PetSmart.com Top Sellers in Dog Vitamins & Supplements
    • Illustration 3-9: Walmart.com Top Sellers in Dog Healthcare
    • Illustration 3-10: Walmart.com Top Sellers in Cat Healthcare
  • Pet Supplement Merchandising in Pet Specialty Retailers
  • Petco Site Visit
    • Illustration 3-11: Supplement Aisle in Petco Store
    • Illustration 3-12: Well & Good Product Display in Petco Store
    • Illustration 3-13: Cat Supplement Section in Petco Store
  • PetSmart
    • Illustration 3-14: Dog Supplement Section in PetSmart Store
    • Illustration 3-15: “Naturals” and Condition-Specific Shelf Labels in PetSmart Store
    • Illustration 3-16: Cat Supplement Section in PetSmart Store
  • Independent Pet Stores
    • Illustration 3-17: Supplement Shelf Display in Independent Pet Store
    • Illustration 3-18: Portable Supplement Display in Independent Pet Store
  • Mass-Market, Farm & Feed, and Natural Food Channels
  • Walmart Tops Mass Merchandiser Channel for Pet Supplements
    • Illustration 3-19: Dog Supplement Section in Walmart Store
  • Target
  • Farm & Feed Stores
    • Illustration 3-20: Dog Supplement Section in Tractor Supply Co. Store
  • Whole Foods
    • Illustration 3-21: Pet Supplements Section in Whole Foods

CHAPTER 4: MARKETING & NEW PRODUCT TRENDS

CHAPTER HIGHLIGHTS

MARKETING & NEW PRODUCT TRENDS

  • Established Types of Condition-Specific Supplements Top the Charts
  • Table 4-1: Purchase Rates of Condition-Specific/Functional Pet Food, Treats, and Supplements, 2019 (percent of dog and cat owners)
  • Hemp/Cannabidiol Supplements Generate Interest, Pose Problems
  • Pet Supplements in the U.S.
  • April vi 2019 © Packaged Facts
  • Pet Releaf
    • Illustration 4-1: Pet Releaf Professional CBD Liposome Oil
  • Therabis
    • Illustration 4-2: Therabis Calm and Quiet Cat Soft Chews
  • Honest Paws
    • Illustration 4-3: Honest Paws Calming Bundle with Soft Chews and Oil
  • TDBBS
    • Illustration 4-4: Happy Hempies Stress Support
  • Holistic Hound
    • Illustration 4-5: Holistic Hound Mighty Mojo
    • Illustration 4-6: MediPets CBD Oils
  • Healthy Hemp Pet Company
    • Illustration 4-7: Healthy Hemp CannaKit
  • Super Snouts Hemp Company
    • Illustration 4-8: Super Snouts Condition-Specific Hemp Chews
  • King Kanine
    • Illustration 4-9: King Kanine King Kalm CBD Oils
  • True Leaf Pet
    • Illustration 4-10: True Leaf Hemp Chews
  • Other Companies Entering CBD Market
  • Calming Aids and Anxiety Support Supplements
    • Illustration 4-11: Mac + Maya Calming Aid Supplement
    • Illustration 4-12: ProSense Calming Solutions Plus with Melatonin
    • Illustration 4-13: PetAlive Scare-D-Pet
    • Illustration 4-14: NOW Pets Pet Relaxant
  • Supplement Marketers Seek New Delivery Systems
    • Illustration 4-15: Vita-Freez Senior Joint Support Supplement
    • Illustration 4-16: PetStrips Supplements
    • Illustration 4-17: Earth Animal Nature's Comfort Transdermal Gel
  • Joint Health Supplements
    • Illustration 4-18: Ruff Hero Hip & Joint Supplement
    • Illustration 4-19: Lintbells YuMOVE Soft Chews Joint Supplement
    • Illustration 4-20: PET - TAO Comfort Supplement
    • Illustration 4-21: Zesty Paws Green-Lipped Mussel Bites and Turmeric Curcumin Bites
  • Digestive/Gut Health and Probiotic Supplements
    • Illustration 4-22: Nestlé Purina Pro Plan Veterinary Diets Probiotic Supplements
    • Illustration 4-23: Green Coast Pet Lickable Actives Peanut Butter with Prebiotics and Probiotics
    • Illustration 4-24: Vet + Instinct Digestive Aid Supplement
    • Illustration 4-25: Ready Balance Probiotic Gel Supplement
    • Illustration 4-26: NomNomNow Probiotic Supplements
  • Lifestage-Specific Supplements
    • Illustration 4-27: Well & Good and GNC Pets Puppy Multivitamins
    • Illustration 4-28 Waterdog Senior Natural Daily Supplement
  • Pet Supplements in the U.S.
  • April 2019 © Packaged Facts vii
  • Sidebar: Milk Replacers
    • Illustration 4-29: Thomas Labs Rescue Milk for Kittens and Puppies
    • Figure 4-1: Purchase Rates for Milk Replacement Products by Channel, 2019
    • Figure 4-2: Purchase Rates for Milk Replacement Products by Marketer/Brand, 2019
  • Cat Supplements Offer More than Hairball Relief
    • Illustration 4-30: The Missing Link Pet Kelp Well-Being Formula
    • Illustration 4-31: Grizzly Salmon Oil for Cats
    • Illustration 4-32: Vet's+Best Urinary Tract Support Cat Supplement
  • Supplements for Small Animals
    • Illustration 4-33: Oxbow Animal Health Small Mammal Supplements
    • Illustration 4-34: Zoo Med Laboratories Repti Calcium Supplements
    • Illustration 4-35: Central Garden & Pet Kaytee Bird Supplements

CHAPTER 5: CONSUMER TRENDS

CHAPTER HIGHLIGHTS

OVERVIEW OF PET SUPPLEMENT PURCHASING

  • Note on Data Sources
  • CONSUMER PURCHASING AND BUYING HABITS
  • Dog Owners More Likely to Purchase Supplements
    • Figure 5-1: Pet Supplement Purchase Rates, Dog and Cat Owners Overall vs. Human Supplement Users, 2019 (percent of dog and cat owners)
    • Figure 5-2: Pet Supplement Usage by Pet Owners Overall vs. Pet Owners Who Have Visited Veterinarian in Past 12 Months (Regular vs. Emergency Visit), 2019 (percent of dog and cat owners)
  • Cannabis/CBD Supplement Usage Rates
    • Figure 5-3: Usage Rates for Cannabis (CBD/Hemp) Products, 2019 (percent of dog and cat owners)
    • Table 5-1: Interest in Cannabis (CBD/Hemp) Supplements by Health Condition Treated, 2019 (percent of dog and cat owners)
  • Pet Supplement Usage Frequency
    • Table 5-2: Frequency with Which Pet Owners Give Pet Supplements, 2019 (percent of dog and cat owners)
  • Pet Supplement Expenditures
    • Table 5-3: Average Monthly Expenditure on Pet Supplements, 2019 (percent of dog and cat owners)

FACTORS INFLUENCING PET SUPPLEMENT PURCHASES

  • Most Supplement Purchasers Are Confident in Product Quality
    • Figure 5-4: Factors Impacting Pet Owner Confidence in Pet Supplements, 2019 (percent of dog and cat owners)
  • Inspiring Pet Owner Trust in Supplement Claims
    • Figure 5-5: Pet Owner Trust in Pet Food and Pet Supplement Claims, 2019 (percent of dog and cat owners)
    • Figure 5-6: Level of Agreement with the Statement, “Pet vitamins, minerals, and supplements manufactured in the U.S. are generally trustworthy,” 2019 (percent of dog and cat owners)
    • Table 5-4: Most Important Factors Influencing Pet Supplement Purchases, 2019 (percent of dog and cat owners)
  • Pet Supplements in the U.S.
  • April viii 2019 © Packaged Facts
  • Veterinary Influence on Supplement Purchases
    • Figure 5-7: Level of Agreement with the Statement, “I rely on my veterinarian for advice about pet vitamins/supplements,” 2019 (percent of dog and cat owners)
  • Consumers Rank All-Natural as Most Important Formulation Characteristic
    • Figure 5-8: Product Formulation Characteristics Especially Important to Choosing Which Pet Vitamins/Supplements to Buy, 2019 (percent of dog/cat supplement purchasers)
  • Consumers Rank Safety as Most Important Product Information
    • Figure 5-9: Product Information Especially Important to Choosing Which Pet Vitamins/Supplement Products to Buy, 2019 (percent of dog/cat supplement purchasers)
  • Consumer Trust in CBD Supplements
    • Figure 5-10: Level of Agreement with the Statement, “I trust the safety/efficacy/quality of the non-psychoactive (without THC) CBD/Cannabidiol supplements that are on the market,” 2019 (percent of dog and cat owners)

DEMOGRAPHIC TRENDS

  • Millennials, Homes with Children Skew High for Pet Supplement Use
    • Table 5-5: Demographic Indexes for Pet Supplement Purchasing, 2019 (index of dog and cat owners)
  • Pet Supplement Usage Trends
    • Figure 5-11: Pet Supplement Purchase Rates, 2016-2018 (percent of dog and cat owners)
  • Pet Supplement Purchase Rates by Type and Number of Pets
    • Figure 5-12: Pet Supplements Usage by Number of Pets, 2018 (percent of dog and cat owners)
  • Simmons Demographic Trends for Pet Supplement Use
    • Figure 5-13: Key Demographics for Pet Supplement Purchasing, 2018 (percent and index of dog and cat owners)
    • Figure 5-14: Key Demographics for Pet Supplement Purchasing, 2018 (percent and number of dog owners)
    • Figure 5-15: Key Demographics for Pet Supplement Purchasing, 2018 (percent and number of cat owners)
    • Table 5-6: Demographic Indicators for Pet Supplement Purchasing: Dog Owners vs. Cat Owners, 2018 (percent, index and number)
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