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市場調査レポート

米国のグルテンフリー食品市場

Gluten-Free Foods in the U.S., 5th Edition

発行 Packaged Facts 商品コード 164684
出版日 ページ情報 英文 233 Pages
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米国のグルテンフリー食品市場 Gluten-Free Foods in the U.S., 5th Edition
出版日: 2015年01月01日 ページ情報: 英文 233 Pages
概要

2014年までの5年間で、穀物をベースとしたカテゴリーにおけるグルテンフリー製品の売り上げは34%のCAGRで拡大しました。グルテンフリーセグメントは2013年から2014年の期間中、全体的な売上が僅かに減少したものの、パスタ、コールドシリアル、ベーキングミックス、および冷凍パン/パン生地を含むいくつかのカテゴリーで成長を示しました。

当レポートでは、米国のグルテンフリー食品市場の現状と見通しについて調査分析し、新しい消費者動向の分析、グルテンおよびアレルギーに敏感な消費者が求める製品についての分析、および消費者動向の分析などを提供しています。

第1章 エグゼクティブサマリー

第2章 製品:グルテンとは?避ける理由は?

  • 要点
  • グルテン源は少ないが、どこにでもある
  • セリアック病患者にとって、グルテン消費は致命的
  • セリアック病の診断は複雑
  • グルテンフリーダイエット
  • 食品アレルギーの増加
  • 食品アレルギーまたは食品不耐症?
  • ラクトース不耐症
  • 食品添加物不耐症
  • 好酸球性食道炎、ほか

第3章 市場:売上・動向・機会

  • 要点
  • 調査範囲
  • 主要カテゴリーにおけるグルテンフリー食品の総売上額は2014年に10億米ドルへ近づく
  • 全カテゴリーにおいて二桁成長
  • 食品全体の売上においてグルテンフリーのシェアが上向く
  • ソルティスナックはグルテンフリー売上の3分の2近くを占める
  • 全体的な市場動向:ソルティスナック
  • 全体的な市場動向:クラッカー
  • 全体的な市場動向:パン
  • 全体的な市場動向:RTEシリアル
  • 全体的な市場動向:冷凍パン
  • 市場予測
  • 中心的消費者基盤の拡大、ほか

第4章

  • 要点
  • 市場・カテゴリーのリーダーシップ
  • グルテンフリー食品の売り上げは専門マーケッターが支配
  • ソルティスナック
  • クラッカー
  • パスタ
  • パン
  • コールドシリアル
  • クッキー
  • ベーキングミックス
  • 小麦粉
  • 産業構造が専門マーケッターのメリットに
  • マーケティング動向、ほか

第5章 市場:小売り・フードサービス動向

  • 要点
  • イントロダクション
  • 情報通の消費者
  • 多くの消費者は栄養素、成分に気を配る
  • 消費者は食品産業が提供する成分情報を頼る
  • 食品成分、構成要素、製剤が購入決定に及ぼす影響
  • 「ハイイン(高含有)」および「フリーフロム(無添加)」は両方とも強力な影響因子
  • グルテンフリーは消費者の3分の1以上にとって重要で、10分の1は避ける
  • 消費者はマーケッターおよび食品店が健康的な食に対するより多くのサポートを望む
  • 購入決定に食事制限が及ぼす影響、ほか

第6章 製品・成分:ニュース・動向・革新

  • 要点
  • 調査手法
  • 製品革新:ファースト、オンリー、ベスト
  • 美食家向けの「無添加」
  • 穀物:古代・発芽
  • ソルティスナック:豆・グリーン、ほか

第7章 消費者:機会・嗜好・影響因子・態度

  • 要点
  • 調査手法
  • 年齢、人種および世帯における子供は食品忌避の強力な予測因子
  • 25歳-35歳の消費者および6歳-11歳の子供を持つ親の3分の1がグルテンフリー食品を購入
  • 55歳以上のグルテンフリー消費者はグルテンフリーの消費量が増加
  • 富裕層、教育水準の高い消費者に購入の増加がみられる
  • グルテンフリー消費者は健康的および健康意識が高い、ほか

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目次
Product Code: LA3869457

Although market growth has slowed somewhat in relative terms, the appeal of gluten-free foods does not appear to be abating. Over the five-year period ended in 2014, sales of gluten-free products in traditionally grain-based categories posted a compound annual growth rate of 34%.

The gluten-free segment demonstrated growth in several categories during the 2013-2014 period, including pasta, cold cereal, baking mixes, and frozen bread/dough, even though overall sales in those categories dropped slightly.

Driving the increased sales of gluten-free products are an escalating prevalence of health problems associated with diet; more and better-quality gluten-free food products and their increasing availability in mainstream retail channels; and favorable rulings on the definition of “gluten free” by the FDA. There is a slight drag on sales among consumers who are disappointed in the benefits derived from a gluten-free diet, although such disappointments are typically the result of misconceptions about gluten-free foods.

Despite the increase in demand, the leadership arena for gluten-free foods is still largely populated by specialty marketers, the vast majority of which compete in the Salty Snacks category. The diversified, multi-national conglomerates that otherwise dominate the food industry at large have only a limited presence in the gluten-free market, although that presence is clearly on the rise.

Table of Contents

Chapter 1: Executive Summary

  • Scope and Methodology
  • The Products
  • What Is Gluten, and Why Avoid It?
  • Non-Celiac Gluten Sensitivity
  • The Market
  • Market Size
  • Packaged Facts estimates total sales of $973 million for 2014
  • Table 1-1: Estimated U.S. Retail Sales of Gluten-free Foods in Key Categories, All Channels, 2010-2014
  • Salty Snacks Largest Category
  • Market Forecast
  • Package Facts Forecasts a $2.3 Billion Market by 2019
  • Table 1-2: Projected U.S. Retail Sales of Gluten-free Foods in Key Categories, All Channels, 2015-2019
  • Key Factors Influencing Future Growth of Gluten-free Foods
  • The Marketers
  • An Extremely Fragmented Market
  • Figure 1-1: Marketer Shares of Gluten-free Foods by IRI-Tracked Sales, 2014 (percent)
  • The Marketplace
  • The Gluten-free Shopper
  • Table 1-3: Motivations for Purchase/Use of Gluten-free Foods, 2014 (percent of adults consuming gluten-free foods in the past three months)
  • Retailers Embrace Gluten-free
  • Figure 1-2: Attitudes and Behaviors Regarding Gluten-free Shopping (percent of adults consuming gluten-free foods in the past three months)
  • Gluten-free Advances in Foodservice
  • Table 1-4: Top Overall Trends From National Restaurant Association's What's Hot Culinary Forecast 2014 (percent of chefs)
  • Product and Ingredient Trends and Innovations
  • Not Just Gluten-free
  • Ancient Grains, Beans, and Kale Step Up
  • The Consumer
  • Several Demographic Groups Favor Gluten-free Products
  • Figure 1-3: Demographic Indicators for Purchase/Use of Gluten-free Foods in the Last Three Months, by Sex, Age, and Race, 2014 (percent of U.S. adults)

Chapter 2: The Products: What Is Gluten, and Why Avoid It?

  • Key Points
  • Sources of Gluten Are Few, But Everywhere
  • For Celiacs, Gluten Consumption Can Be Deadly
  • Figure 2-1: Digestive System and Small Intestine
  • Figure 2-2: Small Intestine Villi
  • Symptoms of Celiac Disease May Be Overt or “Silent”
  • Diagnosis of Celiac Disease Is Complicated
  • Blood Tests
  • Intestinal Biopsy
  • Dermatitis Herpetiformis
  • Dietary Modification Is Currently the Only Treatment for Celiac Disease
  • The Gluten-free Diet
  • Non-Celiac Gluten Sensitivity
  • 1.4 Million American Celiacs Are Undiagnosed
  • “A Significant Public Health Issue”
  • As Many As 18 Million Americans Suffer From Gluten Sensitivity
  • Food Allergies on the Rise
  • Food Allergies May Affect 8% of U.S. Children
  • Figure 2-3: Prevalence of Food Allergy Among U.S. Children, 1997-2011 (percent)
  • Food Allergy or Food Intolerance?
  • Lactose Intolerance
  • Intolerance to Food Additives
  • Eosinophilic Esophagitis
  • Packaged Facts' Definition of Gluten-Free Foods
  • Packaged Facts' Research Methodology

Chapter 3: The Market: Sales, Trends, Opportunities

  • Key Points
  • Scope
  • Total Sales of GF Foods in Key Categories Approach $1 Billion in 2014
  • Table 3-1: Estimated U.S. Retail Sales of Gluten-free Foods in Key Categories, All Channels, 2010-2014
  • IRI-tracked Sales of Gluten-free Foods in Key Categories Jump 20%, Exceed $800 Million in 2014
  • Double-digit Growth in All Categories
  • Table 3-2: IRI-Tracked Sales of Gluten-Free Foods, Overall and by Category, 2013-2014
  • Gluten-free's Share of Overall Food Sales Inch Upward
  • Gluten-free Strong Even in Categories Showing Overall Sales Declines
  • Salty Snacks Are By Far the Dominant Category
  • Table 3-3: IRI-Tracked Sales of Gluten-Free Foods, Category Shares, 2013-2014 (percent of total sales)
  • Figure 3-1: IRI-Tracked Sales of Gluten-Free Foods, Category Shares, 2014 (percent of total sales)
  • Salty Snacks Account for Nearly Two-thirds of 2014 IRI-Tracked GF Sales
  • One-third of Gluten-free Salty Snacks Sales Are of Tortilla Chips
  • Table 3-4: IRI-Tracked Sales of Gluten-Free Salty Snacks, 2014 (percent share by segment)
  • Overall Market Trends: Salty Snacks
  • Crackers Make Up 10% of 2014 Gluten-free Sales
  • Overall Market Trends: Crackers
  • Pasta Represents 7% of Gluten-free Sales
  • Bread's Share of GF Sales Nears 7%
  • Table 3-5: IRI-Tracked Sales of Gluten-Free Bread, 2014 (percent share by segment)
  • Figure 3-2: Consumers Cutting Back on White Bread and Breads or Baked Goods Because of Ingredients, 2013 (percent of U.S. adults)
  • Overall Market Trends: Bread
  • Cold Cereal's Share of GF Sales Is Between 4% and 5%
  • Overall Market Trends: Ready-to-eat Cereal
  • Cookies Comprise 3%-4% of 2014 Gluten-free MULO Sales
  • Overall Market Trends: Sweet Baked Goods
  • Baking Mixes, Frozen Bread/Dough, and Flour Combine for 3% of GF Sales
  • Bread Segment Represents Leading 20% of Baking Mixes
  • Table 3-6: IRI-Tracked Sales of Gluten-Free Baking Mixes, 2014 (percent share by segment)
  • Overall Market Trends: Frozen Bread
  • Market Forecast
  • Package Facts Forecasts 20% Annual Growth Through 2019 for a $2.3 Billion Market
  • Table 3-13: Projected U.S. Retail Sales of Gluten-free Foods in Key Categories, All Channels, 2015-2019
  • Key Factors Influencing Future Growth of Gluten-free Foods
  • Twenty Percent of Consumers Consider Gluten Content When Making Purchase Decisions
  • Figure 3-3: Impact of Selected Food Components in Purchase Decisions, 2014 (percent of U.S. adults)
  • Figure 3-4: Attempts to Limit Use of Selected Food Components, 2014 (percent of U.S. adults)
  • One in Four Consumers Purchased Gluten-free Foods in the Past Three Months
  • Table 3-7: Usage Rates for Gluten-free Food Products, 2014 (percent of U.S. adults)
  • Forty Percent of Gluten-free Consumers Are Buying More GF Foods
  • Table 3-8: Increased Usage of Gluten-free Foods, 2010, 2012, and 2014 (percent of GF consumers)
  • Core Consumer Base is Expanding
  • Figure 3-5: Core Demand for Gluten-Free Food Products, 2013 vs. 2014 (number and percent of U.S. adults)
  • Demographic Shifts Favor Increased Usage
  • Table 3-9: Projected Increases in Selected Demographic Classifications, 2015-2020 (number and percent change)
  • One-quarter of Consumers Want to Learn More About Gluten-free Foods
  • Table 3-10: Level of Agreement with Statement: “I am interested in learning more about gluten-free foods,” July/August 2014 (percent of U.S. adults)
  • Gluten an Oft-Googled “What is...?”
  • Health Concerns, Outside Influences - and Some Misconceptions - Drive Usage
  • Table 3-11: Motivations for Purchase/Use of Gluten-free Foods, 2014 (percent of GF food consumers)
  • Figure 3-6: Motivations for Purchase/Use of Gluten-free Foods, 2010, 2012, and 2014 (percent of GF food consumers)
  • Incidental Purchases Reflect Product Improvement
  • Table 3-12: Opinions on Quality and Variety of Gluten-free Foods, 2014 (percent of GF food consumers)
  • Figure 3-7: Satisfaction with Taste, Quality, Variety of Gluten-free Foods, 2014 (percent of GF food consumers)
  • Contrary to Popular Belief...
  • ...Gluten-free Foods Are Not Inherently Healthier
  • ...A Gluten-free Diet Is Not Designed for Weight Loss
  • ...Gluten Is Not a Carbohydrate
  • “It's like a grain, right?”
  • Word-of-mouth Is a Powerful Persuader
  • Ten Percent of Shoppers Choose Gluten-free for Management of Specific Health Conditions
  • Ten Years in the Making, FDA's Gluten-free Labeling Rules Are Implemented
  • No Specific Mandate on Label Formats, Certification
  • Ruling Establishes a “Level Playing Field”
  • Most Products Found To Be in Compliance with Ruling
  • NSF Sees Surge in Requests for Gluten-free Certification

Chapter 4

  • Key Points
  • Market and Category Leadership
  • Sales of Gluten-free Foods Dominated by Specialty Marketers
  • Overall Sales Leader Accounts for Just 13% of Market
  • Table 4-1: Marketer Shares of Gluten-free Foods by IRI-Tracked Sales, 2014 (percent)
  • Table 4-1: (con't) Marketer Shares of Gluten-free Foods by IRI-Tracked Sales, 2014 (percent)
  • Table 4-1: (con't) Marketer Shares of Gluten-free Foods by IRI-Tracked Sales, 2014 (percent)
  • Table 4-1: (con't) Marketer Shares of Gluten-free Foods by IRI-Tracked Sales, 2014 (percent)
  • Figure 4-1: Marketer Shares of Gluten-free Foods by IRI-Tracked Sales, 2014 (percent)
  • Boulder Brands Gains a Gluten-free Purchase with Two Brands
  • Hain Celestial Group's Strong Brands Deliver Only a Small Share of Gluten-free...
  • Garden of Eatin'
  • DeBoles
  • Arrowhead Mills
  • ...But Acquisition of Rudi's Promises to Bolster Hain's GF Stake
  • Category Leadership Is Highly Concentrated
  • Salty Snacks
  • Table 4-2: Brand Shares of Gluten-free Salty Snacks by IRI-Tracked Sales, 2014 (percent)
  • Figure 4-2: Marketer Shares of Gluten-free Salty Snacks by IRI-Tracked Sales, 2014 (percent)
  • Mission Foods Dominates With a Single Brand in a Single Segment
  • Pirate Brands Captures Second Place in Salty Snacks With Good, Clean Fun
  • Popcorn, Indiana Innovates Its Way to Number Three in Salty Snacks
  • “What Fun Tastes Like”
  • Primed for Acquisition or Public Offering
  • Food Should Taste Good Boosts General Mills' GF Cred
  • Crackers
  • Table 4-3: Brand Shares of Gluten-free Crackers by IRI-Tracked Sales, 2014 (percent)
  • Figure 4-3: Marketer Shares of Gluten-free Crackers by IRI-Tracked Sales, 2014 (percent)
  • Crunchmaster Commands the Cracker Category
  • Mary's Gone Crackers Profits With Mindful Eating
  • Pasta
  • Table 4-4: Brand Shares of Gluten-free Pasta by IRI-Tracked Sales, 2014 (percent)
  • Figure 4-4: Marketer Shares of Gluten-free Pasta by IRI-Tracked Sales, 2014 (percent)
  • Tinkyáda Maintains Lead in Gluten-free Pasta With Little Effort
  • Ancient Harvest Is “Famous for Getting Creative With Quinoa,” the “Supergrain of the Future”
  • Bread
  • Table 4-5: Brand Shares of Gluten-free Bread by IRI-Tracked Sales, 2014 (percent)
  • Figure 4-5: Marketer Shares of Gluten-free Bread by IRI-Tracked Sales, 2014 (percent)
  • Cold Cereal
  • Table 4-6: Brand Shares of Gluten-free Cold Cereal by IRI-Tracked Sales, 2014 (percent)
  • Figure 4-6: Marketer Shares of Gluten-free Cold Cereal by IRI-Tracked Sales, 2014 (percent)
  • Nature's Path Cuts a Wide Swath in the Cereal Category
  • Cookies
  • Table 4-7: Brand Shares of Gluten-free Cookies by IRI-Tracked Sales, 2014
  • Figure 4-7: Marketer Shares of Gluten-free Cookies by IRI-Tracked Sales, 2014 (percent)
  • Baking Mixes
  • Table 4-8: Brand Shares of Gluten-free Baking Mixes by IRI-Tracked Sales, 2014 (percent)
  • Figure 4-8: Marketer Shares of Gluten-free Baking Mixes by IRI-Tracked Sales, 2014 (percent)
  • Pamela's Products Develops a Recipe for Success
  • Frozen Bread/Dough
  • Table 4-9: Brand Shares of Gluten-free Frozen Bread/Dough by IRI-Tracked Sales, 2014 (percent)
  • Figure 4-9: Marketer Shares of Gluten-free Frozen Bread/Dough by IRI-Tracked Sales, 2014 (percent)
  • Flour
  • Table 4-10: Brand Shares of Gluten-free Flour by IRI-Tracked Sales, 2014 (percent)
  • Figure 4-10: Marketer Shares of Gluten-free Flour by IRI-Tracked Sales, 2014 (percent)
  • Industry Structure Benefits Specialty Marketers
  • A Fragmented Industry...
  • ...With Fragmented Leadership...
  • ...Can Spell Opportunity for Smaller Marketers
  • Marketing Trends
  • Lean and Hungry, Smaller Marketers Blaze Trails
  • Many Years and Countless Hours Spent in Research, Development, and Testing
  • Bob's Red Mill Gluten Free 1-to-1 Baking Flour
  • Choice Batter Frying and Baking Mix
  • Food For Life Sprouted for Life Bread
  • Popcorn, Indiana Warm Your Corn
  • Clean Labeling Prevails
  • Limited Edition: Hurry, While Supplies Last!
  • Illustration 4-1 Simply Sprouted Way Better Oh, My Sweet Punkin Cranberry Corn Tortilla Chips
  • Illustration 4-2 Food Should Taste Good Limited Edition Harvest Pumpkin Tortilla Chips
  • Illustration 4-3 Garden of Eatin' Limited Edition Pumpkin Corn Tortilla Chips
  • Just Like the Real Thing
  • Illustration 4-4 Barilla Gluten Free Pasta Ad
  • Illustration 4-5 Udi's “Which Gluten-Free Are You?”

Chapter 5: The Marketplace: Retail and Foodservice Trends

  • Key Points
  • Introduction
  • An Informed Consumer
  • Most Shoppers Are Mindful of Nutrition, Ingredients
  • Figure 5-1: Awareness of Label Information on Grocery Products, 2014 (percent of adults)
  • Consumers Trust Food Industry to Provide Ingredient Information
  • Figure 5-2: Level of Agreement with Statement: “If there was something I wanted to know about an ingredient in food, I think I would be able to find the information,” 2014 (percent of adults)
  • Figure 5-3: Trusted Sources of Information About Food Ingredients, 2014 (percent of adults)
  • Influence of Food Ingredients, Components, Formulations on Purchase Decisions
  • Both “High In” and “Free From” Are Strong Influences
  • Figure 5-4: Importance of Selected Product Characteristics When Food Shopping, 2014 (percent of adults)
  • Gluten-free Important to Over One-third of Consumers, Avoided by One-tenth
  • Figure 5-5: Selected Foods/Ingredients Consumers Seek When Grocery Shopping, 2014 (percent of U.S. adults)
  • Figure 5-6: Selected Foods/Ingredients Consumers Avoid, 2014 (percent of U.S. adults)
  • Consumers Want Marketers and Grocers to Do More in Support of Healthful Eating
  • Figure 5-7: Consumers Opinions About Contributions of Food Manufacturers and Grocery Stores to Healthful Eating (percent of adults)
  • Influence of Food Restrictions on Purchase Decisions
  • Ten Percent of Those Monitoring Their Diets Have Food Intolerances
  • Table 5-1: Level of Agreement with Statement: “I am currently watching what I eat through diet plans or dieting strategies,” 2014 (percent of adults)
  • Figure 5-8: Reasons for Watching Diet, 2014 (percent of adults)
  • Food Restrictions Figure in Dietary Choices for One-quarter of Consumers
  • Figure 5-9: Role of Allergies/Intolerances in Food Choices, 2014 (percent of adults)
  • Shopping Gluten-free
  • One-fourth of Gluten-free Consumers Believe GF is Healthier
  • Table 5-2: Usage Rates for Gluten-free Food Products, 2014 (percent of adults)
  • Table 5-3: Motivations for Purchase/Use of Gluten-free Foods, 2014 (percent of adults consuming gluten-free foods in the past three months)
  • More Than Half of Gluten-free Consumers Buy Salty Snacks
  • Figure 5-10: Types of Gluten-free Products Used, 2014 (percent of adults consuming gluten-free foods in the past three months)
  • Gluten-free Consumers Pleased With Product Range; Price Remains an Obstacle
  • Figure 5-11: Attitudes and Behaviors Regarding Gluten-free Shopping (percent of adults consuming gluten-free foods in the past three months)
  • Quality of Gluten-free Foods Increases, But Still Room for Improvement
  • Figure 5-12: Opinions on the Quality of Gluten-free Foods (percent of adults consuming gluten-free foods in the past three months)
  • Many Consumers Find GF Bread Products Lacking
  • Gluten-free Shoppers Favor Natural Foods Chains
  • Table 5-4: Grocery Channels Shopped by Consumers Who Buy Gluten-free Foods When Watching Diet (percent and index)
  • Figure 5-13: Whole Foods, Trader Joe's Usage Rates by Consumers Watching Diets for Food Allergies, 2014 (percent of adults)
  • Gluten-free in the Retail Environment
  • Supermarkets Are All Aboard Gluten-free Bandwagon
  • In-store Events Are Widespread and Popular
  • Private Label Gluten-free Lines Flourish in the Mainstream
  • Wegmans Feels Exceptionally Good About Gluten-free
  • Illustration 5-1: Wegmans Gluten-free Wellness Key
  • Consumers Hold Store Brands in High Esteem
  • Figure 5-14: Consumer Opinions of Store Brand Groceries, 2014 (percent of adults)
  • More Shelf Space, New Channels Expected for Gluten-free
  • Gluten-free in the Foodservice Environment
  • Food Allergies in the Schools: Gluten Problems Common, Difficult to Manage
  • Gluten-free on the Menu: Prevalence and Influence
  • Methodology/Sources
  • Restaurant Penetration of Gluten-free Skyrockets to 15%
  • Most Foodservice Operators Plan to Incorporate Gluten-free Menu Items
  • Adding Gluten-free Could Offset Fast Food's “Junky” Reputation
  • Between 15% and 20% of Gluten-free Consumers Choose GF Menu Items
  • Figure 5-15: Rates of Choosing Gluten-free Menu Options, 2014 (percent of gluten-free consumers)
  • Influence of Healthy Menu Options on Food Ordering Decisions
  • Calories, Fat the Most Effective Diet-related Messages for Fast Food Customers
  • Figure 5-16: Influence of Healthy Menu Options When On-the-Go at Fast Food Restaurant, 2014 (percent of adults)
  • Figure 5-17: Influence of Gluten-free Menu Options on Food Choices When On-the-Go at Fast Food Restaurant, 2014 (Scale of 1-5)
  • Inherent Health Messaging Most Influential for Special-Occasion Dining
  • Figure 5-18: Influence of Healthy Menu Options for Special Celebration at Nice Restaurant, 2014 (percent of adults)
  • Figure 5-19: Influence of Gluten-free Menu Options on Food Choices During Special Celebration at Nice Restaurant, 2014 (Scale of 1-5)
  • Chefs: Gluten-Free Cuisine Is Number-Two Culinary Theme for 2014
  • Gluten-Free in Restaurants a Trend, Not a Fad
  • Table 5-5: Top Overall Trends From National Restaurant Association's What's Hot Culinary Forecast 2014 (percent of chefs)
  • Table 5-6: Top Category Trends From National Restaurant Association's What's Hot Culinary Forecast 2014 (by category, trend, and rank)
  • Table 5-7: Projections for Hottest Menu Trends in 10 Years (percent of chefs)
  • Figure 5-20: Projections for Hottest Menu Trends in 10 Years (percent of chefs)
  • From Haute Cuisine to Fast Food, Gluten-free is Going Places

Chapter 6: Products and Ingredients: News, Trends, Innovations

  • Key Points
  • Methodology
  • Product Innovation: First, Only, Best
  • Table 6-1: Selected New Gluten-free Products: Innovative Features (cont.)
  • Table 6-1: (con't) Selected New Gluten-free Products: Innovative Features
  • “Free From” for Foodies
  • Grains: Ancient and Sprouted
  • Illustration 6-1 Udi's: “Get to Know Your Ancient Grains”
  • Salty Snacks: Beans and Greens
  • Table 6-2: Selected New Gluten-free Products: Salty Snacks and Crackers (cont.)
  • Table 6-2: (con't) Selected New Gluten-free Products: Salty Snacks and Crackers (cont.)
  • Table 6-2: (con't) Selected New Gluten-free Products: Salty Snacks and Crackers (cont.)
  • Table 6-2: (con't) Selected New Gluten-free Products: Salty Snacks and Crackers
  • Illustration 6-2: Absolutely Gluten Free Everything Flatbread
  • Illustration 6-3: Beanitos Real Cheesy Puffs
  • Illustration 6-4: Boulder Canyon Baked Sweet Potato Fries
  • Illustration 6-5: Cape Cod Ridiculously Good Popcorn
  • Illustration 6-6: Crunchmaster Cinnamon and Sugar Grammy Crisps
  • Illustration 6-7: Crunchmaster Wasabi Soy Popped Edamame Chips
  • Illustration 6-8: Schär Entertainment Crackers
  • Illustration 6-9: Flamous Organic Sprouted Multigrain Zatar Chips
  • Illustration 6-10: Food Should Taste Good Peppercorn Blend Brown Rice Crackers
  • Illustration 6-11: Food Should Taste Good Pesto Pita Puffs
  • Illustration 6-12: Food Should Taste Good Guacamole Tortilla Chips
  • Illustration 6-13: Food Should Taste Good Blue Corn Dipping Chips
  • Illustration 6-14: Free For All Kitchen Roasted Garlic Rosemary Crackers
  • Illustration 6-15: Garden of Eatin' Butternut Squash Corn Tortilla Chips
  • Illustration 16: Garden of Eatin' Kale Corn Tortilla Chips
  • Illustration 6-17: Glenny's Easy Peasy Chips
  • Illustration 6-18: Lesser Evil Super 4
  • Illustration 6-19: Live Love Snack Popped Multigrain Chips
  • Illustration 6-20: Lundberg Organic 5 Grain Thin Stackers
  • Illustration 6-21: Lundberg Multigrain Rice Chips
  • Illustration 6-22: Maya Kaimal Chickpea Chips
  • Illustration 6-23: PopCrinkles Sour Cream & Onion Popped Potato Crinkles
  • Illustration 6-24: Hardbite Handcrafted Ketchup Potato Chips
  • Illustration 6-25: Hardbite Handcrafted Eat Your Parsnips Chips
  • Illustration 6-26: Qancha Corn Snacks
  • Illustration 6-27: Poplets Asiago Ranch Toasted Corn Centers
  • Illustration 6-28: Pirate's Booty Crunchy Treasures
  • Illustration 6-29: Pirate's Booty Fruity Booty
  • Illustration 6-30: Popcorn, Indiana All Natural Sriracha Popcorn
  • Illustration 6-31: PopCorners One Ingredient Corn Skinny Chippers
  • Illustration 6-32: wild riceworks Black Japonica Rice Gourmet Rice Snacks
  • Illustration 6-33: The Better Chip
  • Illustration 6-34: SAMAI Rainforest Veggie Crisps
  • Illustration 6-35: The Good Bean Roasted Chickpeas
  • Illustration 6-36: Mediterranean Snacks Fiery Tomato Baked Lentil Chips
  • Illustration 6-37: The Real Deal Corn Pretzels
  • Illustration 6-38: Udi's Jalapeno Cheddar Ancient Grain Crisps
  • Table 6-3: Selected New Gluten-free Products: Pasta
  • Illustration 6-39: DeBoles Gluten Free Rice Pasta Plus Golden Flax
  • Illustration 6-40: Gillian's Brown Rice Fusilli
  • Illustration 6-41: Ronzoni Gluten Free Pasta
  • Illustration 6-42: Tolerant Pasta
  • Table 6-4: Selected New Gluten-free Products: Bread and Dough
  • Illustration 6-43: Schär Cinnamon Raisin Loaf
  • Illustration 6-44: Schär Frozen Hearty Grain Bread
  • Illustration 6-45: Food For Life Sprouted for Life Bread
  • Illustration 6-46: Gillian's All Natural Garlic Bread
  • Illustration 6-47: Kinnikinnick Soft Bagels
  • Illustration 6-48: Mi Rancho Organic Corn Taco Sliders
  • Illustration 6-49: Pillsbury Gluten Free Thin Crust Pizza Dough
  • Illustration 6-50: Rudi's Gluten-Free Heat & Serve Ciabatta Rolls
  • Illustration 6-51: Rudi's Gluten-Free Double Fiber Sandwich Bread
  • Table 6-5: Selected New Gluten-free Products: Ready-to-Eat Cereal
  • Illustration 6-52: Arrowhead Mills Organic Gluten Free Sprouted Corn Flakes
  • Illustration 6-53: Erewhon Supergrains Quinoa & Chia Cereal
  • Illustration 6-54: Bob's Red Mill Gluten Free Granola
  • Illustration 6-55: Holy Crap Dragons' Blend Breakfast Cereal
  • Illustration 6-56: Love Grown Foods Oat Clusters
  • Illustration 6-57: Nature's Path Organic Qi'a Superfood Chia, Buckwheat & Hemp Apple Cinnamon Cereal
  • Illustration 6-58: Nature's Path Organic Envirokidz Cinnamon Jungle Munch
  • Illustration 6-59: Nature's Path Organic Gluten Free Selections Fruit & Nut Granola
  • Illustration 6-60: Nature's Path Organic Gluten Free Selections Sunrise Crunchy Cinnamon Cereal
  • Illustration 6-61: One Degree Veganic Sprouted Brown Rice Crisps Cereal
  • Table 6-6: Selected New Gluten-free Products: Cookies/Sweet Baked Goods
  • Illustration 6-62: Amy's Biscotti
  • Illustration 6-63: Canyon Bakehouse Cranberry Canyon Crunch Muffins
  • Illustration 6-64: Mayan Caveman Cookies
  • Illustration 6-65: Flax4Life Chocolate Brownie Mini Flax Muffins
  • Illustration 6-66: Enjoy Life Grab-and-Go Vanilla Honey Graham Crispy Cookies
  • Illustration 6-67: Kinnikinnick Vanilla Wafers
  • Illustration 6-68: Udi's Soft-baked Cookies
  • Table 6-7: Selected New Gluten-free Products: Baking Mixes/Flour
  • Illustration 6-69: Betty Crocker All-Purpose Gluten-Free Rice Flour Blend
  • Illustration 6-70: Betty Crocker Gluten-Free Sugar Cookie Mix
  • Illustration 6-71: Schär Pancake & Waffle Mix
  • Illustration 6-74: WOW Cookie Dough
  • Illustration 6-72: King Arthur Flour Gluten Free All-Purpose Baking Mix
  • Illustration 6-73: Maple Grove Farms Gluten Free All Purpose Baking Mix
  • Illustration 6-75: WOW Gourmet Spice Cake Mix

Chapter 7: The Consumer: Opinions, Preferences, Influences, Behaviors

  • Key Points
  • Methodology
  • Age, Race, and Children in the Home Are Strong Predictors of Food Avoidance
  • Figure 7-1: Demographic Indicators for Food Avoidance Due to Allergies or Intolerances, by Sex, Age, and Race, 2014 (percent of U.S. adults)
  • Figure 7-2: Demographic Indicators for Food Avoidance Due to Allergies or Intolerances, by Marital Status and Children in Household, 2014 (percent of U.S. adults)
  • Figure 7-3: Demographic Indicators for Food Avoidance Due to Allergies or Intolerances, by Education, Income, and Region, 2014 (percent of U.S. adults)
  • Figure 7-4: Demographic Indicators for Agreement with Statement: “Food restrictions, food allergies, or foods/ingredients I avoid play an important role in what I eat,” by Sex, Age, and Race, 2014 (percent of U.S. adults)
  • Figure 7-5: Demographic Indicators for Agreement with Statement: “Food restrictions, food allergies, or foods/ingredients I avoid play an important role in what I eat,” by Marital Status and Children in Household, 2014 (percent of U.S. adults)
  • Figure 7-6: Demographic Indicators for Agreement with Statement: “Food restrictions, food allergies, or foods/ingredients I avoid play an important role in what I eat,” by Education, Income, and Region, 2014 (percent of U.S. adults)
  • One-third of Consumers 25-34 and Parents of Children 6-11 Buy Gluten-free Foods
  • Figure 7-7: Demographic Indicators for Purchase/Use of Gluten-free Foods in the Last Three Months, by Sex, Age, and Race, 2014 (percent of U.S. adults)
  • Figure 7-8: Demographic Indicators for Purchase/Use of Gluten-free Foods in the Last Three Months, by Marital Status and Children in Household, 2014 (percent of U.S. adults)
  • Figure 7-9: Demographic Indicators for Purchase/Use of Gluten-free Foods in the Last Three Months, by Education, Income, and Region, 2014 (percent of U.S. adults)
  • Figure 7-10: Demographic Indicators Favoring Purchase/Use of Gluten-free Foods in the Last Three Months, by Sex, Age, and Race, 2014 (percent of U.S. adults)
  • Figure 7-11: Demographic Indicators Favoring Purchase/Use of Gluten-free Foods in the Last Three Months, by Marital Status and Children in Household, 2014 (percent of U.S. adults)
  • Figure 7-12: Demographic Indicators Favoring Purchase/Use of Gluten-free Foods in the Last Three Months, by Education, Income, and Region, 2014 (percent of U.S. adults)
  • Gluten-free Consumers 55-plus Are Increasing Gluten-free Consumption
  • Figure 7-13: Demographic Indicators for Agreement with Statement: “I am buying more gluten-free foods these days,” by Sex, Age, and Race, 2014 (percent of GF consumers)
  • Figure 7-14: Demographic Indicators for Agreement with Statement: “I am buying more gluten-free foods these days,” by Marital Status and Children in Household, 2014 (percent of GF consumers)
  • Figure 7-15: Demographic Indicators for Agreement with Statement: “I am buying more gluten-free foods these days,” by Education, Income, and Region, 2014 (percent of GF consumers)
  • Increased Purchasing Seen for Wealthier, More Educated Gluten-free Consumers
  • Figure 7-16: Demographic Indicators Favoring Agreement with Statement: “I am buying more gluten-free foods these days,” by Sex, Age, and Race, 2014 (percent of GF consumers)
  • Figure 7-17: Demographic Indicators Favoring Agreement with Statement: “I am buying more gluten-free foods these days,” by Marital Status and Children in Household, 2014 (percent of GF consumers)
  • Figure 7-18: Demographic Indicators Favoring Agreement with Statement: “I am buying more gluten-free foods these days,” by Education, Income, and Region, 2014 (percent of GF consumers)
  • More Information About Gluten-free Sought by Likely Candidates
  • Figure 7-19: Demographic Indicators for Agreement with Statement: “I am interested in learning more about gluten-free foods,” by Sex, Age, and Race, 2014 (percent of U.S. adults)
  • Figure 7-20: Demographic Indicators for Agreement with Statement: “I am interested in learning more about gluten-free foods,” by Marital Status and Children in Household, 2014 (percent of U.S. adults)
  • Figure 7-21: Demographic Indicators for Agreement with Statement: “I am interested in learning more about gluten-free foods,” by Education, Income, and Region, 2014 (percent of U.S. adults)
  • Gluten-free Consumers Are Healthy and Health-conscious
  • Table 7-1: Health Attitudes of Consumers Who Purchase Gluten-free Foods When Watching Diet (percent and index of U.S. households)
  • Table 7-2: Food Attitudes/Opinions of Consumers Who Purchase Gluten-free Foods When Watching Diet (percent and index of U.S. households)
  • Table 7-2: (con't) Food Attitudes/Opinions of Consumers Who Purchase Gluten-free Foods When Watching Diet (percent and index of U.S. households)
  • Appendix I: Selected Gluten-free Starch and Flour Sources
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