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米国における食品小売業の将来

The Future of Food Retailing: Value Grocery Shopping in the U.S.

発行 Packaged Facts 商品コード 164682
出版日 ページ情報 英文 303 Pages
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米国における食品小売業の将来 The Future of Food Retailing: Value Grocery Shopping in the U.S.
出版日: 2017年03月10日 ページ情報: 英文 303 Pages
概要

当レポートでは、米国の食品小売業について4つの主要な販売経路別に調査分析し、各経路における重要動向と今後の見通し、主要小売業者の現状および各種戦略・取り組み、新しいマーケティング動向の分析などをまとめ、概略下記の構成でお届けいたします。

第1章 エグゼクティブサマリー

第2章 動向・機会

  • 本章のハイライト
  • 市場展望

第3章 スーパーセンター・大型小売店

  • 本章のハイライト
  • 市場展望
  • 小売業者のプロファイル:WALMART STORES, INC.
  • 小売業者のプロファイル:TARGET CORP.
  • 小売業者のプロファイル:KMART
  • 小売業者のプロファイル:TARGET CORP.
  • 小売業者のプロファイル:MEIJER
  • 小売業者のプロファイル:FRED MEYER

第4章 ホールセールクラブ

  • 本章のハイライト
  • 市場展望
  • 小売業者のプロファイル:COSTCO WHOLESALE CORP.
  • 小売業者のプロファイル:COSTCO WHOLESALE CORP.
  • 小売業者のプロファイル:BJ'S WHOLESALE CLUB

第5章 1ドルショップ

  • 本章のハイライト
  • 市場展望
  • 小売業者のプロファイル:DOLLAR TREE, INC.
  • 小売業者のプロファイル:DOLLAR GENERAL CORP.

第6章 ディスカウント/リミテッドアソートメントストア

  • 本章のハイライト
  • 市場展望
  • 小売業者のプロファイル:ALDI
  • 小売業者のプロファイル:SAVE-A-LOT
  • 小売業者のプロファイル:FOOD 4 LESS

付録

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目次
Product Code: LA15139134

For a large majority and still growing number of Americans, value retailers are where it's at when it comes to grocery shopping. Supercenters attract 177 million U.S. adults as monthly shoppers (more than traditional supermarkets), wholesale clubs kick in 91 million, dollar stores draw 53 million, and discount/limited-assortment grocery chains like ALDI lay claim to 42 million. And that's just for starters. As of early 2017, the value grocery business is heating up for what may be the hottest contest since the advent of Walmart supercenters. Not since Tesco's Fresh & Easy has a European grocery chain created such a buzz on the other side of the pond prior even to opening its first store, and right now the big word on the street is Lidl. Fresh & Easy was a colossal flop, but there's no reason to expect anything of the sort from Lidl, a German discount/limited-assortment grocery chains grocer à la Germany-based ALDI.

Fielding more than 10,000 stores in Europe, Lidl has cut into ALDI's European business and, along with ALDI, forced into deep-discount mode massive competitors including Walmart's Asda U.K. grocery unit. As of early 2017, Lidl plans to open at least 100 U.S. stores per year on its way to a buildout of as many as 2,000 stores. Already on the defensive, ALDI has gone into accelerated expansion mode with the goal of growing its U.S. footprint to nearly 2,000 stores by the end of 2018 and by almost 50% during the next five years, accompanied by a $1.6 billion plan to remodel and expand 1,300 of its U.S. stores by 2020.

Also girding for deep-discount battle is Walmart. In January 2017, Walmart announced plans to add 10,000 U.S. jobs and raise the minimum wage for its U.S. workers, and began testing a new low-price strategy aimed at undercutting ALDI and by extension Lidl. Like Target, Walmart is also investing in smaller stores designed to better compete with discount/limited-assortment grocery chains and dollar stores, the latter of which began cutting into Walmart's bread and butter during the Great Recession. Also contributing to the ramped- up competition is e-commerce, particularly as Walmart and other grocers get serious about taking on Amazon and home delivery grocery services like Fresh Direct and Peapod. Outlaying several billion dollars, Walmart has snatched up e-commerce players including Jet.com, Shoebuy.com, and Moosejaw.com, and Walmart and other value retailers are now implementing "bricks meet clicks" services deigned to coordinate online grocery ordering with in-store pickup. Increasingly, such services involve smartphones and apps designed to help shoppers avoid lines and in some cases scan and pay as they go.

This first-edition report also explores the future of natural and fresh foods vis-à-vis the value grocery shopper, the impact of private labels and name brands, and the transformative and increasingly overlapping Millennial and Hispanic cohorts. The report profiles value grocery retailers across four sectors-supercenters (e.g., Walmart, SuperTarget, Kmart), wholesale clubs (Costco, Sam's, BJ's), dollar stores (Dollar Tree, Family Dollar, Dollar General), and discount/limited-assortment grocery chains (ALDI, Lidl, Food 4 Less)-and analyzes shopper behavior including penetration rates, preferences, cross-shopping at other grocery channels, demographics, and psychographics using trended multi-year Simmons consumer survey data.

Table of Contents

CHAPTER 1: EXECUTIVE SUMMARY

TRENDS AND OPPORTUNITIES

  • Supercenters Are No. 1 Grocery Retailer, Walmart Is Supercenter King
  • Grocery Retailing More Competitive Than Ever
  • The Changing Faces of Convenience
  • Smaller Stores Bigger Than Ever
  • Mobile Payments, Apps, and Screenless Payment
  • Fresh and Natural
  • Millennials and Hispanics: A Big Part of the Future of Grocery Retailing

SUPERCENTERS AND MASS MERCHANDISERS

  • Overview
  • Retailer Profile: Walmart Stores, Inc.
  • Retailer Profile: Target Corp.
  • Retailer Profile: Kmart
  • Retailer Profile: Meijer
  • Retailer Profile: Fred Meyer

WHOLESALE CLUBS

  • Wholesale Clubs Account for Close to 10% of Grocery/Consumables Sales
  • Retailer Profile: Costco Wholesale Corp.
  • Retailer Profile: Sam's Club
  • Retailer Profile: BJ's Wholesale Club

DOLLAR STORES

  • Dollar Store Channel Sees Growth and Consolidation
  • A Lower-Income Customer Base, Plus Some Higher-Income Millennials
  • Channel Buoyed by Great Recession and Heightened Focus on Food
  • Retailer Profile: Dollar Tree
  • Retailer Profile: Dollar General

DISCOUNT/LIMITED-ASSORTMENT CHAINS

  • Fewer Choices, Bigger Savings
  • Retailer Profile: ALDI
  • Retailer Profile: Save-A-Lot
  • Retailer Brief: Food 4 Less

CHAPTER 2: TRENDS AND OPPORTUNITIES

CHAPTER HIGHLIGHTS

MARKET OUTLOOK

  • Supercenters Are No. 1 Grocery Retailer, Walmart Is Supercenter King
  • Table 2-1 Value Channels in Overall Food Retailing Context, 2014-2016 (monthly number and percent of U.S. adults)
  • Value Grocers Outperforming Traditional Grocery
  • Grocery Retailing More Competitive Than Ever
  • Food Deflation
  • Illustration 2-1 Cost of Food at Home: December 2015-September 2016
  • Retailer Upheaval: Consolidation, Reevaluation, and Bankruptcy
  • Here Comes Lidl
  • The E-Commerce Effect
  • USDA Testing Online Acceptance of Food Stamps by Retailers Including Amazon
  • The Changing Faces of Convenience
  • Smaller Stores Bigger Than Ever
  • Brick-and-Mortar Stores Emphasizing Online Ordering and In-store Pickup
  • Mobile Payments, Apps, and Screenless Payment
  • Fresh and Natural
  • Private Label-and Name Brands
  • Table 2-2 National Name Brands and the Value Retailer Shopper, 2016 (general index for brand usage among shoppers)
  • Millennials and Hispanics: A Big Part of the Future of Value Grocery Retailing
  • Table 2-3 Patterns by Key Demographics for Value and Other Food Retailing Channels: Millennials vs. Hispanics, 2016 (percent and index)

CHAPTER 3: SUPERCENTERS AND MASS MERCHANDISERS

CHAPTER HIGHLIGHTS

OVERVIEW

  • Trends and Characteristics
  • Shopper Penetration Rates, Demographics, and Cross-Shopping
  • Table 3-1a Supercenters in Overall Supercenter Context, 2012-2016 (monthly percent of U.S. adults as grocery shoppers)
  • Table 3-1b Supercenters in Overall Supercenter Context, 2012-2016 (monthly number of U.S. adult grocery shoppers in millions)
  • Table 3-2 Overview of Walmart Supercenter vs. SuperTarget or Kmart Shoppers, 2016 (index)
  • Table 3-3a Cross-Shopping Patterns for Value and Other Food Retailing Channels: Walmart, Target, and Kmart, 2016 (percent of shopper base)
  • Table 3-3b Cross-Shopping Patterns for Value and Other Food Retailing Channels: Meijer and Fred Meyer, 2016 (percent of shopper base)

RETAILER PROFILE: WALMART STORES, INC.

  • The World's Largest Food Retailer
  • Neighborhood Markets Going Strong
  • Walmart Testing Walmart Pickup and Fuel Stores and Convenience Stores
  • Walmart on Campus
  • Walmart Express Stores Shuttered
  • Better Wages, Better Performance
  • Illustration 3-1 Produce Department at Walmart
  • Private Label to "Fill in the Gaps"
  • App-solutely: Scan and Go and Walmart Pay
  • Illustration 3-2 Walmart Scan and Go
  • Self-Checkout, Home Delivery, and Store Pickup
  • Illustration 3-3 Walmart Self-Checkout
  • Illustration 3-4 Walmart Store Pickup
  • Serious About e-Commerce: Walmart Acquires Jet.com, Shoebuy.com, and Moosejaw.com and Vows to Ramp up Digital Marketing Investment
  • No Shortage of Competitors-with More on the Way
  • Walmart Claims 60% of U.S. Adults as Monthly Food Shoppers
  • Table 3-4 Walmart Supercenters in Overall Walmart Context, 2012-2016 (monthly percent of U.S. adults as shoppers)
  • Table 3-5 Walmart Customer Base, 2012-2016 (monthly number of U.S. adult grocery shoppers in millions)
  • Figure 3-1 Food Shopper Draw for Walmart Supercenters, 2004-2016 (monthly percent of U.S. adults as grocery shoppers)
  • Walmart Supercenter Shopper Demographics
  • Walmart Supercenter Shopper Psychographics
  • Table 3-6 Walmart Supercenter Shopper Demographics, 2016 (number, percent, and index)
  • Table 3-7 Overview of Walmart Supercenter Shopper Demographics, 2004 vs. 2016 (index)

RETAILER PROFILE: TARGET CORP.

  • Company Seeking to Halt Sales Slippage
  • Weak on Groceries
  • Target Remodeling to Add Fresh Foods
  • Target Testing Smaller-Format Stores
  • Target's Private Labels
  • Target Claims 9% of U.S. Adults as Food Shoppers
  • Table 3-8 SuperTarget in Overall Target Context, 2012-2016 (monthly percent of U.S. adults as shoppers)
  • Table 3-9 Target Customer Base, 2012-2016 (monthly number of U.S. adult grocery shoppers in millions)
  • Target Supercenter Shopper Demographics
  • SuperTarget Shopper Psychographics
  • Table 3-10 SuperTarget Shopper Demographics, 2016 (number, percent, and index)
  • Table 3-11 Overview of SuperTarget Shopper Demographics, 2011 vs. 2016 (index)

RETAILER PROFILE: KMART

  • Steady Decline Continues
  • Kmart Attracts 5.2% of U.S. Adults as Food Shoppers
  • Table 3-12 Kmart Customer Base, 2012-2016 (monthly percent and number of U.S. adult grocery shoppers)
  • Figure 3-2 Shopper Draw for Kmart, 2004-2016 (monthly percent of U.S. adults)
  • Kmart Supercenter Shopper Demographics
  • Table 3-13 Overview of Kmart Shopper Demographics, 2004 vs. 2016 (index)

RETAILER PROFILE: MEIJER

  • One of America's Largest Privately Held Companies
  • Meijer Claims 4.8% of U.S. Adults as Food Shoppers
  • Table 3-14 Meijer Customer Base, 2012-2016 (monthly percent and number of U.S. adult grocery shoppers)
  • Figure 3-3 Food Shopper Draw for Meijer, 2004-2016 (monthly percent of U.S. adults)
  • Meijer Supercenter Shopper Demographics
  • Table 3-15 Overview of Meijer Shopper Demographics, 2004 vs. 2016 (index)

RETAILER PROFILE: FRED MEYER

  • Strong in the Pacific Northwest
  • Fred Meyer Claims 2.8% of U.S. Adults as Food Shoppers
  • Table 3-16 Fred Meyer Customer Base, 2012-2016 (monthly percent and number of U.S. adult grocery shoppers)
  • Figure 3-4 Shopper Draw for Fred Meyer, 2004-2016 (monthly percent of U.S. adult grocery shoppers) . 108
  • Fred Meyer Supercenter Shopper Demographics
  • Table 3-17 Overview of Fred Meyer Shopper Demographics, 2004 vs. 2016 (index)

CHAPTER 4: WHOLESALE CLUBS

CHAPTER HIGHLIGHTS

OVERVIEW

  • Wholesale Clubs Account for Close to 10% of Grocery/Consumables Sales
  • Shopper Penetration Rates
  • Table 4-1a Wholesale Clubs in Overall Wholesale Club Retailer Context, 2014-2016 (monthly percent of U.S. adults shoppers)
  • Table 4-1b Wholesale Clubs in Overall Wholesale Club Retailer Context, 2014-2016 (monthly number of U.S. adult shoppers)
  • Food Shopper Demographics
  • Cross-Shopping: Most Wholesale Club Shoppers Also Frequent Supercenters
  • Food Shopper Psychographics
  • Table 4-2 Overview of Costco vs. Sam's Club or BJ's Food Shoppers, 2016 (index)
  • Table 4-3 Cross-Shopping Patterns for Value and Other Food Retailing Channels: Wholesale Clubs, 2016 (percent of shopper base)

RETAILER PROFILE: COSTCO WHOLESALE CORP.

  • A Time-Tested Company Culture
  • Low Prices and Living Wages
  • Keeping Prices Down
  • Miles of Aisles
  • Private Label : Kirkland Signature Is an International Mega-Brand
  • Marketing, Not Advertising
  • Illustration 4-1 Costco's In-House Monthly Magazine, The Costco Connection.
  • Costco Claims 19.1% of U.S. Adults as Monthly Food Shoppers
  • Table 4-4a Costco Food Shopping in Overall Costco Context, 2014-2016 (monthly percent of U.S. adults shoppers)
  • Table 4-4b Costco Food Shopping in Overall Costco Context, 2014-2016 (monthly number of U.S. adult shoppers)
  • Costco Food Shopper Demographics
  • Table 4-5 Costco Food Shopper Demographics, 2016 (number, percent, and index)

RETAILER PROFILE: SAM'S CLUB

  • Groceries and Consumables Account for Over Half of Sales
  • Working to Improve Performance and Profits
  • A Lower-Income Shopper Base
  • Sam's Club Poaches Costco Shoppers Unhappy with Credit Card Switch
  • Sam's Club Claims 8.4% of U.S. Adults as Monthly Food Shoppers
  • Table 4-6a
  • Sam's Club Food Shopping in Overall Sam's Club Context, 2014-2016 (monthly percent of U.S. adults shoppers)
  • Table 4-6b Sam's Club Food Shopping in Overall Sam's Club Context, 2014-2016 (monthly number of U.S. adult shoppers)
  • Sam's Club Food Shopper Demographics
  • Table 4-7 Sam's Club Food Shopper Demographics, 2016 (number, percent, and index)

RETAILER PROFILE: BJ'S WHOLESALE CLUB

  • Up for Sale?
  • BJ's v. Costco and Sam's
  • Paring Private Label
  • An Important Shopper Draw: Low-Price Gas
  • Pickup and Pay and Online Deli/Bakery Ordering
  • BJ's Claims 2.6% of U.S. Adults as Monthly Food Shoppers
  • Table 4-8a BJ's Food Shopping in Overall BJ's Context, 2014-2016 (monthly percent of U.S. adults shoppers)
  • Table 4-8b BJ's Food Shopping in Overall BJ's Context, 2014-2016 (monthly number of U.S. adult shoppers)
  • BJ's Food Shopper Demographics
  • Table 4-9 BJ's Food Shopper Demographics, 2016 (number, percent, and index)

CHAPTER 5: DOLLAR STORES

CHAPTER HIGHLIGHTS

OVERVIEW

  • Dollar Store Channel Sees Growth and Consolidation
  • A Lower-Income Customer Base, Plus Some Higher-Income Millennials
  • Channel Buoyed by Great Recession and Heightened Focus on Food
  • Additional Expansion Ahead
  • Dollar Store Shopper Penetration Rates, Demographics, and Cross-Shopping
  • Table 5-1 Dollar Stores in Overall Dollar Store Context, 2014-2016 (monthly number & percent of U.S. adults)
  • Dollar Store Shopper Psychographics
  • Table 5-2 Overview of Dollar Tree vs. Dollar General or Family Dollar Shoppers, 2016 (index)
  • Table 5-3 Cross-Shopping Patterns for Value and Other Food Retailing Channels: Dollar Stores, 2016 (percent of shopper base)

RETAILER PROFILE: DOLLAR TREE, INC.

  • Sales and Store Count Surge Due to Family Dollar Acquisition
  • Figure 5-1
  • Dollar Tree Number of Stores, 2011-2015
  • Figure 5-2
  • Dollar Tree Net Sales, 2011-2015 (in billions of dollars)
  • Family Dollar Acquisition Poses Challenges
  • Dollar Tree and Family Dollar Shopper Penetration Rates
  • Table 5-4a Family Dollar and Dollar Tree in Context, 2012-2016 (monthly percent of U.S. adult shoppers)168
  • Table 5-4b Dollar Tree and Family Dollar in Context, 2012-2016 (monthly number of U.S. adult shoppers)
  • Figure 5-3 Shopper Draw for Dollar Tree, 2011-2016 (monthly percent of U.S. adult shoppers)
  • Figure 5-4 Shopper Draw for Family Dollar, 2005-2016 (monthly percent of U.S. adult shoppers)
  • Dollar Tree Shopper Demographics
  • Table 5-5 Dollar Tree Shopper Demographics, 2016 (number, percent, and index)
  • Table 5-6 Overview of Dollar Tree Shopper Demographics, 2011 vs. 2016 (indexes)
  • Family Dollar Shopper Demographics
  • Table 5-7 Family Dollar Shopper Demographics, 2016 (number, percent, and index)
  • Table 5-8 Overview of Family Dollar Shopper Demographics, 2005 vs. 2016 (indexes)

RETAILER PROFILE: DOLLAR GENERAL CORP.

  • The Most Locations and Rapid Expansion
  • New DGX Smaller Store Format Targets Millennials
  • Focus on Food (and Tobacco)
  • Illustration 5-1 Television Commercial Still for Dollar General Market Stores
  • Dollar General Plus and Dollar General Market
  • Responding to Dollar Tree
  • Dollar General Claims 10.5% of U.S. Adults as Monthly Shoppers
  • Table 5-9 Percent and Number of Monthly Dollar General Shoppers, 2012-2016 (U.S. adult shoppers)
  • Figure 5-5 Shopper Draw for Dollar General, 2005-2016 (monthly percent of U.S. adult shoppers)
  • Dollar General Shopper Demographics
  • Table 5-10 Dollar General Shopper Demographics, 2016 (number, percent, and index)
  • Table 5-11 Overview of Dollar General Shopper Demographics, 2005 vs. 2016 (indexes)

CHAPTER 6: DISCOUNT/LIMITED-ASSORTMENT CHAINS

CHAPTER HIGHLIGHTS

OVERVIEW

  • Discount/Limited-Assortment Grocery Stores: Fewer Choices, Bigger Savings
  • Market Entry of Lidl Expected to Sharpen Competitive Stakes
  • ALDI Out Front
  • Table 6-1 Discount/Limited-Assortment Grocery Chains in Overall Discount/Limited-Assortment Grocery Chain Context, 2014-2016 (monthly number & percent of U.S. adults)
  • Cross Shopping Among Discount/Limited-Assortment Grocery Chains
  • Table 6-2 Cross-Shopping Patterns for Value and Other Food Retailing Channels: ALDI, Save-A-Lot, and Food 4 Less, 2016 (percent of shopper base)

RETAILER PROFILE: ALDI

  • ALDI: South v. North
  • Bare Bones Approach for Low Prices Keeps Shoppers Smiling
  • Gearing Up for Lidl: Accelerated Expansion and Remodeling
  • ALDI Demographics: Shoppers on a Budget
  • ALDI Shopper Psychographics
  • Table 6-3 ALDI Shopper Demographics, 2016 (number, percent, and index)
  • Table 6-4 Overview of ALDI vs. Trader Joe's Shoppers, 2016 (percent and index)

RETAILER PROFILE: SAVE-A-LOT

  • Company Overview
  • Private Equity Firm Onex Buys Save-A-Lot
  • Save-A-Lot Leads Supervalu Chains by Number of Shoppers
  • Figure 6-1 Shopper Draw for Save-A-Lot (Onex) vs. Selected Supervalu Chains, 2016 (monthly percent of U.S. adult shoppers)
  • Figure 6-2 Monthly Shopper Draw for Save-A-Lot, 2004-2016 (percent of U.S. adult shoppers)
  • Save-A-Lot Demographics
  • Comparison of Save-A-Lot (Onex) Shoppers vs. Shoppers for Selected Supervalu Chains
  • Table 6-5 Save-A-Lot Shopper Demographics, 2016 (number, percent, and index)
  • Table 6-6 Overview of Save-A-Lot (Onex) Shoppers vs. Shoppers for Selected Supervalu Chains, 2016 (index)

RETAILER BRIEF: FOOD 4 LESS

  • Part of the Kroger Supermarket Kingdom
  • Food 4 Less Attracts 3.7% of U.S. Adults as Monthly Shoppers
  • Figure 6-3 Monthly Shopper Draw for Food 4 Less, 2011-2016 (percent of U.S. adults)
  • Food 4 Less Shopper Demographics
  • Kroger Shopper Profile Much Less Distinct
  • Table 6-7 Food 4 Less Shopper Demographics, 2016 (number, percent, and index)
  • Table 6-8 Overview of Food 4 Less vs. Kroger Shoppers, 2016 (index)

APPENDIX I

  • Table A1-1 Psychographic Patterns by Channel or Retailer: "I Go Shopping Frequently " and "I Really Enjoy Any Kind of Shopping," 2016 (percent and index)
  • Table A1-2 Psychographic Patterns by Channel or Retailer: "When I Shop I Usually Visit a Variety of Stores and "A Store's Environment Can Make a Difference in Whether I Shop There," 2016 (percent and index) 243
  • Table A1-3 Psychographic Patterns by Channel or Retailer: "Am Usually First of My Friends To Shop at New Store" and "Often Go Out of My Way to Find New Stores to Shop At," 2016 (percent and index)
  • Table A1-4 Psychographic Patterns by Channel or Retailer: "Buy Goods Produced by My Country Whenever I Can" and "Would Pay More for Environmentally Friendly Products," 2016 (percent and index)
  • Table A1-5 Psychographic Patterns by Channel or Retailer: "Always Look for Brand Name on Packaged" and "Like to Change Brands Often for the Sake of Variety and Novelty," 2016 (percent and index)
  • Table A1-6 Psychographic Patterns by Channel or Retailer: "Enjoy Shopping With My Children" and "My Children Have a Significant Impact on the Brands I Choose," 2016 (percent and index)
  • Table A1-7 Psychographic Patterns by Channel or Retailer: "When in Store, Often Buy at Spur of Moment " and "Often Use the Internet to Help Plan My Shopping Trips," 2016 (percent and index)
  • Table A1-8 Psychographic Patterns by Channel or Retailer: "Usually Only Shop at Favorite Stores Because They Have the Prices I Like and "Shop Around A Lot To Take Advantage of Specials or Bargains," 2016 (percent and index)
  • Table A1-9 Psychographic Patterns by Channel or Retailer: "Coupon Could Draw Me to a Store Where I Don't Usually Shop" and "Am Drawn to Stores I Normally Don't Shop at by Sales," 2016 (percent and index)
  • Table A1-10 Psychographic Patterns by Channel or Retailer: "Always Look Out for Special Offers" and "Even Though I Didn't Need It Right Then, Would Buy More of a Product on Sale," 2016 (percent and index)

APPENDIX II

  • Table A2-1 Psychographic Patterns by Channel or Retailer: "Shopping for Groceries Is a Bore," 2016 (percent and index)
  • Table A2-2 Psychographic Patterns by Channel or Retailer: "I Really Enjoy Cooking" and "The Kitchen Is the Most Important Room in My House," 2016 (percent and index)
  • Table A2-3 Psychographic Patterns by Channel or Retailer: "I Like to Try New Recipes" and "I Usually Refer to Recipes When Cooking," 2016 (percent and index)
  • Table A2-4 Psychographic Patterns by Channel or Retailer: "I Often Read the Recipes on the Food Products That I Buy" and "I Can Be Swayed by Coupons to Try New Products," 2016 (percent and index)
  • Table A2-5 Psychographic Patterns by Channel or Retailer: "I Like to Try Out New Food Products" and "I Am Usually the First of My Friends to Try New Food Products," 2016 (percent and index)
  • Table A2-6 Psychographic Patterns by Channel or Retailer: "Prefer to Eat Foods Without Artificial Additives" and "When Shopping for Food, I Especially Look for Organic or Natural," 2016 (percent and index)
  • Table A2-7 Psychographic Patterns by Channel or Retailer: "I Usually Look for the Freshest Ingredients When I Cook" and "When Shopping for Food, I Make an Extra Effort to Buy Locally Grown," 2016 (percent and index)
  • Table A2-8 Psychographic Patterns by Channel or Retailer: "I Often Eat Store-Made, Pre-Cooked Meals" and "I Often Eat Frozen Dinners," 2016 (percent and index)
  • Table A2-9 Psychographic Patterns by Channel or Retailer: "Simple, Easy to Prepare Foods Are My Favorites" and "Prefer Fast Food to Home Cooking," 2016 (percent and index)
  • Table A2-10 Psychographic Patterns by Channel or Retailer: "I Eat Several Small Meals Throughout the Day" and "Breakfast Is More Important Than Lunch or Dinner," 2016 (percent and index)
  • Table A2-11 Psychographic Patterns by Channel or Retailer: "Lunch Is More Important Than Breakfast or Dinner" and "Dinner Is More Important Than Breakfast or Lunch," 2016 (percent and index)
  • Table A2-12 Psychographic Patterns by Channel or Retailer: "I Often Snack Between Meals" and "I Often Feel I Overeat," 2016 (percent and index)
  • Table A2-13 Psychographic Patterns by Channel or Retailer: "I Frequently Eat Sweets" and "Salted Snacks Are My Favorite," 2016 (percent and index)
  • Table A2-14 Psychographic Patterns by Channel or Retailer: "I Enjoy Eating Foreign Foods" and "I Try to Eat Gourmet Foods Whenever I Can," 2016 (percent and index)
  • Table A2-15 Psychographic Patterns by Channel or Retailer: "I Prefer Foods Cooked With Lots of Spices" an "Prefer the Taste of Food Without a Lot of Spices," 2016 (percent and index)
  • Table A2-16 Psychographic Patterns by Channel or Retailer: "I Like to Try New Drinks" and "I Often Drink Alcoholic Beverages at Restaurants," 2016 (percent and index)
  • Table A2-17 Psychographic Patterns by Channel or Retailer: "Nutritional Value Is Most Important Factor in Which Foods I Eat" and "I Usually Am Quick to Try a New Nutritional Products," 2016 (percent and index)
  • Table A2-18 Psychographic Patterns by Channel or Retailer: "Most of the Time, I Am Trying to Lose Weight by Dieting" and "Normally Count Calories of the Foods I Eat," 2016 (percent and index)
  • Table A2-19 Psychographic Patterns by Channel or Retailer: "Try to Include Plenty of Fiber in My Diet" and "Usually Only Snack on Healthy Foods," 2016 (percent and index)
  • Table A2-20 Psychographic Patterns by Channel or Retailer: "Most Snack Foods Are Not Healthy" and and "Most Frozen Dinners Have Little Nutritional Value," 2016 (percent and index)
  • Table A2-21 Psychographic Patterns by Channel or Retailer: "I Feel Guilty When I Eat Sweets" and "I Feel Guilty When I Eat Fattening Foods," 2016 (percent and index)
  • Table A2-22 Psychographic Patterns by Channel or Retailer: "Nothing Wrong With Indulging in Fattening Foods from Time to Time" and "Eat the Foods I Like Regardless of Calories," 2016 (percent and index)
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