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米国における冷凍食品市場

Frozen Foods in the U.S., 4th Edition

発行 Packaged Facts 商品コード 143316
出版日 ページ情報 英文 286 Pages
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米国における冷凍食品市場 Frozen Foods in the U.S., 4th Edition
出版日: 2012年10月01日 ページ情報: 英文 286 Pages
概要

米国の小売り冷凍食品市場における440億米ドル規模の売上は、消費者需要が増加しないために、横ばいから減少に転じています。これは国の経済回復の遅れ、消費者の食事パターン・ショッピングパターン・人口統計の変化、冷凍食品カテゴリーとマーチャンダイジングにおける刺激の欠如、小売業者のフレッシュフードへの関心の高まり、およびフレッシュフード(調理済みフレッシュフード含む)・常温保存可能食品・レストランとの競合が要因となっています。この状況は、マーケッターと小売業者へ大きな課題と機会を示しています。

当レポートでは、米国における冷凍食品市場について調査し、冷凍食品の4つの分類別(主菜、野菜・おつまみ/スナック・副菜、朝食用食品、冷凍デザート)別の分析、市場規模・成長率の予測、人口統計・ライフスタイルの変化の分析、競合情勢、マーケティング・新製品の動向などをまとめ、概略下記の構成でお届けいたします。

第1章 エグゼクティブサマリー

  • イントロダクション
  • 市場動向
  • マーケッターの概要
  • マーケティングおよび新製品の動向
  • 消費者の動向

第2章 市場動向

  • イントロダクション
  • 市場規模と構造
  • 市場展望
  • 市場成長予測

第3章 競合動向

  • 多国籍企業の支配
  • 最近のM&A
  • 動向の概要:分類別
  • 主菜の動向
  • 野菜、おつまみ/スナック、副菜の動向
  • 朝食用食品の動向
  • デザートの動向
  • ナチュラル/オーガニック市場

第4章 マーケティング・新製品の動向

  • マーケティング動向
  • マーケティング動向:主菜
  • マーケティング動向:朝食用食品
  • デザートの動向

第5章 消費者動向

  • イントロダクション
  • 消費者動向:冷凍食品ブランド

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目次
Product Code: LA6855329

Abstract

Sales in the $44 billion U.S. retail market for frozen foods have been flat to declining, with nearly all dollar sales gains attributable to inflation or new products - not to increased consumer demand. Contributing to this stagnation are the nation's slow economic recovery; changing consumer eating patterns, shopping patterns and demographics; lack of excitement in frozen foods categories and merchandising; retailers' increased focus on the fresh foods perimeter to the detriment of center store categories; and competition from fresh foods (including prepared fresh foods), shelf-stable foods, and restaurants. This situation presents huge challenges and opportunities for marketers and retailers. Already, major marketers such as ConAgra, Heinz, and Unilever are slimming down and refocusing their brand portfolios. The crucial question is whether - and how - marketers and retailers can reinvent and re-emphasize frozen foods to re-attract consumers to these core center-store categories.

Frozen Foods in the U.S., 4th Edition, a fully updated Packaged Facts report, examines frozen foods across four classifications: Center Plate (frozen dinners/entrees, frozen hand-held non-breakfast entrees; frozen poultry, seafood and meat; frozen pizza; frozen pot pies; and frozen baby food); Vegetables, Appetizers/Snacks, and Sides (plain and prepared frozen vegetables; products positioned as appetizers/snacks or frozen side dishes; and other meal components such as frozen bread/dough, frozen pasta, frozen tortillas, and frozen sauces, gravies and seasonings); Breakfast Foods (waffles/pancakes/French toast; frozen breakfast hand-held entrees; frozen breakfast entrees; and other frozen breakfast foods such as bagels, muffins, and frozen egg substitutes); and Frozen Desserts (including frozen whipped toppings, frozen sweet baked goods, and frozen cheesecakes; frozen pies; frozen fruit; and frozen cookie dough and cookies - ice cream and frozen desserts are excluded). Building on the market tracking and forecasting of previous editions, the report forecasts market size and growth; examines the factors influencing this market; highlights key marketing tactics and new product introductions; and analyzes the demographic and lifestyle shifts representing calls to action to meet the needs of today's shoppers.

Report Methodology

Key data sources include SymphonyIRI Group's InfoScan Reviews quantifying retail mass-market sales at the marketer/brand share level, Experian Simmons national consumer surveys gauging purchasing patterns, a proprietary Packaged Facts online consumer survey conducted in August 2012, data from SPINS, Inc.'s SPINSscan service tracking sales in the natural supermarket channel, and information was gathered from government, business, and trade media. The report contains dozens of numerical tables and graphs, as well as numerous photographs of new products.

Table of Contents

Chapter 1: Executive Summary

Introduction

  • Market Definition: Frozen Foods
  • Report Methodology

Market Trends

  • Sales to Near $49 Billion by 2017
  • Table 1-1: Projected U.S. Retail Sales of Frozen Foods, 2012-2017 (in millions of dollars)
  • SymphonyIRI-Tracked Sales Approach $26.2 Billion in 2012
  • Center Plate Classification Two-Thirds of Frozen Food Sales
  • Table 1-2: Share of SymphonyIRI-Tracked Dollar Sales of Frozen Foods by Classification, 2012 vs. 2011 (percent)
  • Frozen Dinners/Entrees the Largest Category at $6.1 Billion
  • Frozen Baby Food Category Tops Percentage Growth
  • Supermarket/Grocery Store Share Slips to 53%
  • Figure 1-1: Share of U.S. Retail Dollar Sales of Frozen Foods by Retail Channel, 2012 (percent)

Marketer Overview

  • Multinational Conglomerates Dominate
  • Recent Mergers and Acquisitions

Marketing and New Product Trends

  • Overview
  • Healthy Eating in the Frozen Aisle
  • Reformulating Products for Health
  • Freshness in Frozen
  • Addressing Allergy Concerns
  • Improving Microwave Technologies
  • Oven-Baked Taste from the Microwave
  • Steaming Hot
  • Licensed Restaurant Names
  • Private-Label Penetration Varies Widely by Category
  • Kroger Launches Simple Truth

Consumer Trends

  • Frozen Vegetables the Top Category in Packaged Facts Survey
  • Taste Appeal, Price, Quality the Main Considerations in Choosing Frozen Foods
  • Preference for Fresh the Chief Reason for Not Buying Frozen
  • Table 1-3: Reasons for Not Buying Frozen Foods in Last 3 Months, August 2012 (U.S. adults who shop for groceries)
  • Frozen Vegetables and Pizza the Most Popular Categories,Per Experian Simmons Survey
  • Household Use by Product Type by Age Group
  • Household Use by Product Type by Ethnic Group
  • Regional Preferences for Different Frozen Products
  • Frozen Food Use Generally Declines with Higher Education and Upper Income Bracket
  • Frozen Foods Hold Strong Appeal to Families with Children

Chapter 2: Market Trends

Introduction

  • Market Definition: Frozen Foods

Market Size and Composition

  • Retail Sales Reach $44.0 Billion in 2012
  • Table 2-1: U.S. Retail Sales of Frozen Foods, 2008-2012 (in millions of dollars)
  • SymphonyIRI-Tracked Sales Approach $26.2 Billion in 2012
  • Table 2-2: SymphonyIRI-Tracked Retail Sales of Frozen Foods by Dollar and Volume Growth, 2011-2012 (in millions of dollars and pound volume)
  • Center Plate Classification Two-Thirds of Frozen Food Sales
  • Table 2-3: Share of SymphonyIRI-Tracked Dollar Sales of Frozen Foods by Classification, 2012 vs. 2011 (percent)
  • Frozen Dinners/Entrees the Largest Category at $6.1 Billion
  • Table 2-4: SymphonyIRI-Tracked Retail Sales of Frozen Foods by Classification and Category, 2011-2012 (in millions
  • of dollars and pound volume)
  • Frozen Baby Food Category Tops Percentage Growth
  • Table 2-5: Top 20 Frozen Food Categories by Percentage Growth in SymphonyIRI-Tracked Retail Dollar Sales, 2011-2012 (in millions of dollars and pound volume)
  • Raw Poultry the Largest Category in Dollar Sales Gains
  • Table 2-6: Top 20 Frozen Food Categories by Dollar Growth in SymphonyIRI-Tracked Retail Dollar Sales, 2011-2012 (in millions of dollars)
  • Supermarket/Grocery Store Share Slips to 53%
  • Convenience Store Sales
  • Figure 2-1: Share of U.S. Retail Dollar Sales of Frozen Foods by Retail Channel, 2012 (percent)

Market Outlook

  • A Mature Market
  • The Economy and Its Impact on Frozen Foods
  • Food Shoppers Focus on Value
  • Eat-At-Home Trend a Double-Edged Sword for Frozen Foods
  • Challenges for Share of Stomach
  • Eating Patterns Changing
  • Shopping Patterns Changing
  • Challenging Negative Perceptions
  • Frozen Food Aisles Are Too Cold
  • New H.J. Heinz Study Measures Shopper Behavior in Stores
  • Demographics Help Explain Frozen Food Trends
  • U.S. Population Growing Older and More Diverse
  • Table 2-7: Demographic Snapshot of the U.S. Population
  • Overall U.S. Population Is Aging
  • Figure 2-2: U.S. Population by Age Group, 2011 (percent)
  • Hispanic Population is Growing Fastest
  • Figure 2-3: U.S. Population by Race/Ethnicity, 2011 (percent)
  • Changing Household and Family Composition
  • Table 2-8: U.S. Households by Type: 1990, 2000, and 2010 (percent)
  • Hispanic Marketing Opportunities
  • African-American Marketing Opportunities
  • Table 2-9: Frozen Foods Categories with High Indexes Among African-American Consumers, 2012 (U.S. adults)
  • Asian-American Marketing Opportunities
  • Eating Healthy
  • Portion Control and Convenience Are Benefits
  • Retail Deals

Projected Market Growth

  • Sales to Near $49 Billion by 2017
  • Table 2-10: Projected U.S. Retail Sales of Frozen Foods, 2012-2017 (in millions of dollars)

Chapter 3: Competitive Trends

  • Multinational Conglomerates Dominate
  • Recent Mergers and Acquisitions
  • Trend Overview by Classification

Trends in Center Plate

  • "Full Meal" Options Lose Ground to Poultry, Seafood
  • Table 3-1: SymphonyIRI-Tracked Dollar Sales and Share of Frozen Center Plate Classification by Category, 2011 vs. 2012 (in millions of dollars)
  • Single-Serve Dinners/Entrees the Largest Subcategory
  • Table 3-2: SymphonyIRI-Tracked Dollar Sales of Frozen Dinners/Entrees by Subcategory, 2011-2012 (in millions of dollars)
  • Nestle Leads in Single-Serve Dinners/Entrees
  • Nestle Also Dominates Frozen Hand-held Entrees
  • Nestle Also on Top in Frozen Multi-Serve Dinners/Entrees
  • Raw Poultry 55% of Poultry Market
  • Chicken Accounts for Two-Thirds of Frozen/Refrigerated Raw Poultry
  • Private Label the Biggest Frozen/Refrigerated Raw Poultry
  • Competitor
  • Figure 3-1: SymphonyIRI-Tracked Dollar Share: Raw vs. Processed Frozen/Refrigerated Poultry, 2011 vs. 2012 (percent)
  • Figure 3-2: SymphonyIRI-Tracked Dollar Share of Frozen/Refrigerated (Raw) Poultry by Subcategory, 2011 vs.2012 (percent)
  • Chicken 97% of Frozen/Refrigerated Processed Poultry Category
  • Figure 3-3: SymphonyIRI-Tracked Dollar Share of Frozen/Refrigerated Processed Poultry by Subcategory,2011 vs. 2012 (percent)
  • Tyson Leads Frozen/Refrigerated Processed Poultry Category
  • Frozen Pizza and Pizza Crusts/Dough
  • Figure 3-4: SymphonyIRI-Tracked Dollar Share of Frozen Pizza by Subcategory, 2011 vs. 2012 (percent)
  • Nestle Leads Frozen Pizza with 46% Share
  • Fish/Seafood, Cooked Shrimp, and Raw Shrimp
  • Figure 3-5: SymphonyIRI-Tracked Dollar Share of Frozen Seafood by Subcategory, 2011 vs. 2012 (percent)
  • Private Label 44% of Frozen Seafood Category
  • Meat 60% of the Frozen Meat Category
  • Figure 3-6: SymphonyIRI-Tracked Dollar Share of Frozen Meat by Subcategory, 2011 vs. 2012 (percent)
  • Frozen Meat Category Highly Fragmented
  • Table 3-3: Top Marketers and Brands of Frozen Single-Serve Dinners/Entrees by SymphonyIRI-Tracked Sales and Market Share, 2011 vs. 2012 (in millions of dollars)
  • Table 3-4: Top Marketers and Brands of Frozen Hand-held (Non-Breakfast) Entrees by SymphonyIRI-Tracked Sales and Market Share, 2011 vs. 2012 (in millions of dollars)
  • Table 3-5: Top Marketers and Brands of Frozen Multi-Serve Dinners/Entrees by SymphonyIRI-Tracked Sales and Market Share, 2011 vs. 2012 (in millions of dollars)
  • Table 3-6: Top Marketers and Brands of Frozen/Refrigerated (Raw) Poultry by SymphonyIRI-Tracked Sales and Market Share, 2011 vs. 2012 (in millions of dollars)
  • Table 3-7: Top Marketers and Brands of Frozen/Refrigerated Processed Poultry by SymphonyIRI-Tracked Sales and Market Share, 2011 vs. 2012 (in millions of dollars)
  • Table 3-8: Top Marketers and Brands of Frozen Pizza by SymphonyIRI-Tracked Sales and Market Share, 2011 vs. 2012 (in millions of dollars)
  • Table 3-9: Top Marketers and Brands of Frozen Seafood by SymphonyIRI-Tracked Sales and Market Share, 2011 vs. 2012 (in millions of dollars)
  • Table 3-10: Top Marketers and Brands of Frozen Meat by SymphonyIRI-Tracked Sales and Market Share, 2011 vs. 2012 (in millions of dollars)

Trends in Vegetables, Appetizers/Snacks, & Sides

  • A Varied Classification
  • Table 3-11: SymphonyIRI-Tracked Dollar Sales and Share of Frozen Vegetables, Appetizers/Snacks, and Sides Classification by Category, 2011 vs. 2012 (in millions of dollars)
  • Plain Vegetables Dominate Frozen Vegetables Sales
  • Figure 3-7: SymphonyIRI-Tracked Dollar Share of Frozen Vegetables by Category, 2011 vs. 2012 (percent)
  • Private Label 41% of Frozen Vegetable Sales
  • Frozen Potatoes 96% of Frozen Potatoes and Onion Rings Category
  • Figure 3-8: SymphonyIRI-Tracked Dollar Share of Frozen Potatoes and Onion Rings by Subcategory, 2011 vs. 2012 (percent)
  • Heinz and Private Label Capture 80% of Frozen Potatoes and Onion Rings Category
  • General Mills and Heinz Lead Frozen Appetizers/Snacks
  • Baked Goods Dominate Frozen Bread/Dough Category
  • Figure 3-9: SymphonyIRI-Tracked Dollar Share of Frozen Bread and Dough by Subcategory, 2011 vs. 2012 (percent)
  • T. Marzetti Leads Fragmented Frozen Bread/Dough Category
  • Table 3-12: Top Marketers and Brands of Frozen Vegetables by SymphonyIRI-Tracked Sales and Market Share, 2011 vs. 2012 (in millions of dollars)
  • Table 3-13: Top Marketers and Brands of Frozen Potatoes and Onion Rings by SymphonyIRI-Tracked Sales and Market Share, 2011 vs. 2012 (in millions of dollars)
  • Table 3-14: Top Marketers and Brands of Frozen Appetizers/Snacks by SymphonyIRI-Tracked Sales and Market Share, 2011 vs. 2012 (in millions of dollars)
  • Table 3-15: Top Marketers and Brands of Frozen Bread and Dough by SymphonyIRI-Tracked Sales and Market Share,2011 vs. 2012 (in millions of dollars)

Trends in Breakfast Foods

  • Frozen Breakfast Classification Gains 4%
  • Table 3-16: SymphonyIRI-Tracked Dollar Sales and Share of Breakfast Foods by Category, 2011 vs. 2012 (in millions of dollars)
  • Kellogg's Eggo Dominates Waffles Category
  • Hillshire Brands' Jimmy Dean Dominates Frozen Hand-held Breakfasts Category
  • Hillshire Brands Leads Frozen Breakfast Entrees
  • Table 3-17: Top Marketers and Brands of Frozen Waffles by SymphonyIRI-Tracked Sales and Market Share, 2011 vs. 2012 (in millions of dollars)
  • Table 3-18: Top Marketers and Brands of Frozen Hand-held Breakfasts by SymphonyIRI-Tracked Sales and Market Share, 2011 vs. 2012 (in millions of dollars)
  • Table 3-19: Top Marketers and Brands of Frozen Breakfast Entrees by SymphonyIRI-Tracked Sales and Market Share, 2011 vs. 2012 (in millions of dollars)

Trends in Desserts

  • Frozen Dessert Classification Includes Frozen Desserts/Toppings, Frozen Pies, and Frozen Fruit
  • Table 3-20: SymphonyIRI-Tracked Dollar Sales and Share of Frozen Desserts by Category, 2011 vs. 2012 (in millions of dollars)
  • Frozen Pies by Subcategory
  • Figure 3-10: SymphonyIRI-Tracked Dollar Share of Frozen Pies by Subcategory, 2011 vs. 2012 (percent)
  • ConAgra Grabs a Larger Slice of the Pie
  • Private Label Captures Three Out of Four Frozen Fruit Dollars
  • Table 3-21: Top Marketers and Brands of Frozen Pies by SymphonyIRI-Tracked Sales and Market Share, 2011 vs. 2012 (in millions of dollars)
  • Table 3-22: Top Marketers and Brands of Frozen Fruit by SymphonyIRI-Tracked Sales and Market Share, 2011 vs. 2012 (in millions of dollars)

Natural/Organic Market

  • Segment Overview
  • Lunch/Dinner Entrees Largest Frozen Classification in Natural Channel
  • Table 3-23: Frozen Food Categories by SPINS-Tracked Sales and Market Share, 2011-2012 (in millions of dollars)
  • Deli Meats and Fruits the Largest SPINS-Tracked Subcategories
  • Table 3-24: Top 10 Frozen Food Subcategories by SPINSTracked Dollar Sales, 2012 (in millions of dollars)
  • Frozen Pancakes Subcategory Sees Largest Gains
  • Table 3-25: Top 10 Frozen Food Subcategories by Percentage Growth in SPINS-Tracked Dollar Sales, 2012 (in millions of dollars)

Chapter 4: Marketing and New Product Trends

Marketing Trends

  • Overview
  • Healthy Eating in the Frozen Aisle
  • Reformulating Products for Health
  • Freshness in Frozen
  • Addressing Allergy Concerns
  • Illustration 4-1: Amy's Kitchen's Website Allows Product Searches for Special Dietary Needs
  • Improving Microwave Technologies
  • Oven-Baked Taste from the Microwave
  • Steaming Hot
  • Licensed Restaurant Names
  • Private-Label Penetration Varies Widely by Category
  • Table 4-1: Private-Label Share of SymphonyIRI-Tracked Dollar Sales of Selected Frozen Foods Categories, 2012 (in millions of dollars)
  • Kroger Launches Simple Truth

Marketing Trends: Center Plate

  • Fighting a Decline in Frozen Dinners/Entrees
  • Trends in Single-Serve Frozen Meals
  • ConAgra Foods: Healthy Choice and Marie Callender's Baked Entrees
  • Illustration 4-2: Healthy Choice Baked Taste Entrees
  • Illustration 4-3: Marie Callender's Comfort Bakes Entrees
  • Nestle USA Launches Stouffer's Farmer's Harvest Entrees
  • Illustration 4-4: Stouffer's Farmers Harvest Steam Meals for One
  • McCormick & Co Extends Zatarain's Frozen Foods Line
  • Illustration 4-5: Zatarain's Big Cheesy Pasta Entree
  • Tyson Foods Introduces Tyson's Mini Bread Bowls
  • Illustration 4-6: Tyson Mini Bread Bowls
  • Heinz Drops Boston Market and T.G.I. Friday's Frozen Entrees
  • Healthy Launches
  • Nestle Relaunches Lean Cuisine
  • Illustration 4-7: Lean Cuisine's Culinary Collection
  • H.J. Heinz: What's New at Weight Watchers Smart Ones
  • Illustration 4-8: Weight Watchers Smart Ones Satisfying Selections
  • Cedarlane Goes Lean
  • Illustration 4-9: Cedarlane's CedarLean Soup & Wrap Lunch Combos
  • Illustration 4-10: Cedarlane's CedarLean Egg White Frittatas
  • Kellogg's Kashi Extends Entrees Line
  • Illustration 4-11: Kashi Steam Meals
  • ConAgra's Lightlife Foods Enters Frozen Foods
  • Illustration 4-12: Lightlife Meat Free Frozen Entrees
  • Illustration 4-13: Lightlife Veggie Burgers
  • Multi-Serve Frozen Dinners/Entrees
  • McCormick's Zatarain's Debuts Meals for Two
  • Illustration 4-14: Zatarain's Frozen Meals for Two
  • Nestle Extends Buitoni Meals for Two
  • Illustration 4-15: Buitoni Frozen Meals for Two
  • Unilever Launches Bertolli Premium Meal Soups for Two
  • Illustration 4-16: Bertolli Meal Soups for Two
  • Pinnacle: Birds Eye Voila! Family-Sized Bagged Meals
  • Illustration 4-17: Birds Eye Voila! Complete Bagged Meals for Four
  • On-Cor: An Old Hand at Family-Size Frozen Meals
  • Illustration 4-18: On-Cor Family Size Frozen Entrees
  • Michael Angelo's Adds Meal Starters
  • Illustration 4-19: Michael Angelo's Meal Starters
  • Private Label Vastly Underrepresented in Dinners/Entrees
  • Illustration 4-20: Lunds & Byerly's Better For You Entrees
  • Illustration 4-21: Wegmans Mac & Cheese Ravioli
  • Illustration 4-22: Safeway's All-Natural Open Nature Frozen Entrees
  • Ethnic Flavors
  • Mexican and Hispanic Entrees
  • Illustration 4-23: Don Miguel/El Charrito Grande Enchilada Dinner
  • Illustration 4-24: El Monterey Tamales
  • Asian Foods - Chinese and Beyond
  • Illustration 4-25: InnovAsian Caramelized Ginger Pork
  • Illustration 4-26: Windsor Foods' Tai Pei Stir Fry Creations for Two
  • Illustration 4-27: Thai Feast Frozen Thai Noodle Entrees
  • Illustration 4-28: Kusina ni Maria Frozen Filipino Entrees
  • Illustration 4-29: Crazy Cuizine Frozen Japanese Noodle Entrees
  • Halal Certification
  • Illustration 4-30: Saffron Road Halal-Certified All Natural Frozen Entrees
  • Illustration 4-31: Saffron Road Halal-Certified, All Natural, Gluten Free Breaded Chicken
  • News in Hand-Held Entrees
  • Illustration 4-32: Nestle's Lean Pockets Pretzel Bread Sandwiches
  • Illustration 4-33: Smucker's Uncrustables Reduced Sugar
  • Illustration 4-34: El Monterey Single-Serve Burritos
  • Pizza Marketers Fight Back at Chains
  • Nestle USA: DiGiorno, Tombstone, and California Pizza Kitchen
  • Illustration 4-35: DiGiorno Pizza & Sides
  • Illustration 4-36: DiGiorno Pizza Dipping Strips
  • Illustration 4-37: DiGiorno Italian Style Favorites
  • Illustration 4-38: Tombstone Double Top Pizza
  • Illustration 4-39: California Pizza Kitchen Limited Edition Pizza
  • Schwan Consumer Brands: Freschetta and Red Baron
  • Illustration 4-40: Freschetta Simply...Inspired Pizza
  • Illustration 4-41: Freschetta By The Slice Pizza
  • Illustration 4-42: Freschetta Brick Oven Pizza
  • Illustration 4-43: Red Baron Baron's Best Pizza
  • Premium "Boutique" Pizza Brands
  • Illustration 4-44: Palermo's Hand Tossed Style Pizza
  • Better-For-You Frozen Pizzas
  • Illustration 4-45: Vitalicious VitaPizza
  • Illustration 4-46: Better4U Gluten Free Pizza
  • Illustration 4-47: Udi's Gluten Free Pizza
  • Illustration 4-48: Naked Pizza Superbiotic Pizza
  • Illustration 4-49: Bold Organics Gluten- and Dairy-Free Pizza
  • Illustration 4-50: Kashi Four Cheese Pizza
  • Illustration 4-51: Annie's Certified Organic Pizza
  • Poultry, Seafood, and Meat Trends
  • Poultry
  • Illustration 4-52: Butterball Turkey Burgers
  • Illustration 4-53: Golden Platter Gluten Free Breaded Chicken
  • Illustration 4-54: Gold'n Plump Boxed Frozen Chicken
  • Illustration 4-55: Perdue Simply Smart Chicken
  • Seafood
  • Illustration 4-56: Trident Salmon Burgers
  • Illustration 4-57: Culinary Delights Cajun Style Selections
  • Illustration 4-58: Taste of Norway Frozen Salmon Portions
  • Illustration 4-59: Mrs. Paul's ParchmentBake Tilapia
  • Illustration 4-60: Sea Best Signature Seafood Dishes
  • Illustration 4-61: StarKist SeaSations Fish Fillets
  • Illustration 4-62: StarKist SeaSations Entrees
  • Meat and Meat Alternatives
  • Illustration 4-63: Ball Park Flame Grilled Patties
  • Illustration 4-64: Morningstar Farms Meal Starters Veggie Meatballs
  • Marketing Trends: Frozen Vegetables, Appetizers/Snacks, and Sides
  • Adding Excitement to Frozen Vegetables
  • Illustration 4-65: Birds Eye's GenVeg Promotion
  • General Mills Debuts Green Giant Seasoned Steamers
  • Illustration 4-66: Green Giant Seasoned Steamers
  • Birds Eye Introduces Homemade Inspirations Meal Starter Kits...
  • Illustration 4-67: Birds Eye Homemade Inspirations Meal Starter Kits
  • ... and Rolls Out Saucy Steamfresh Chef's Favorites
  • Illustration 4-68: Birds Eye Steamfresh Chef's Favorites
  • Crunchtables Are a Fun New Way to Eat Vegetables
  • Illustration 4-69: Crunchtables Crouton-Coated Vegetables
  • New Potatoes
  • Illustration 4-70: Ore-Ida Grillers
  • Illustration 4-71: Alexia Saute Potatoes & Vegetables
  • Illustration 4-72: Alexia Seasoned Waffle Fries
  • Illustration 4-73: Simply Potatoes Seasoned Hash Browns
  • Illustration 4-74: Simply Potatoes Steamables
  • Illustration 4-75: Checkers/Rally's Famous Fries
  • Appetizers/Snacks
  • Illustration 4-76: Ball Park Frozen Snacks
  • Illustration 4-77: Hot Pockets Snackers
  • Illustration 4-78: Farm Rich Stuffed Pretzel Bites
  • Illustration 4-79: Farm Rich Queso Cheese Bites
  • Illustration 4-80: Phillips Seafood Flatbreads
  • Asian and Mexican Appetizers/Snacks
  • Illustration 4-81: Joyce Chen Potstickers
  • Illustration 4-82: Windsor Foods' Tai Pei Frozen Asian-Style Wraps
  • Illustration 4-83: Windsor Foods' Tai Pei Frozen Egg Rolls
  • Illustration 4-84: El Monterey Snack Bags
  • Breads Are on a Roll
  • Illustration 4-85: New York Brand Garlic Knots
  • Illustration 4-86: Sister Schubert's Sweet Hawaiian Rolls
  • Illustration 4-87: Rhodes Warm-N-Serv Artisan Rolls

Marketing Trends: Breakfast Foods

  • Waffles Are Hot
  • Kellogg's Eggo: 24 Varieties and Counting
  • Illustration 4-88: Kellogg's Simply Eggo Waffles
  • Illustration 4-89: Kellogg's Eggo Wafflers
  • Illustration 4-90: Kellogg's Eggo Protein Waffles
  • Illustration 4-91: Kellogg's Eggo Homestyle Low Fat Waffles
  • Illustration 4-92: Eggo Granola Chocolate Chip Waffles
  • Illustration 4-93: Eggo Thick & Fluffy Mixed Berry Waffles
  • Van's, the Natural Leader
  • Illustration 4-94: Van's Power Grains Waffles
  • Illustration 4-95: Van's Whole Grain Pancakes
  • Illustration 4-96: Van's Whole Grain English Muffins
  • Homemade-Style or Restaurant-Style?
  • Aunt Jemima Goes with Homemade Style
  • Illustration 4-97: Aunt Jemima Better-for-You Pancakes
  • IHOP: Restaurant-Style at Home
  • Illustration 4-98: IHOP at Home Frozen Breakfasts
  • Protein Is Key in Frozen Breakfast Entrees
  • Illustration 4-99: Jimmy Dean Delights Breakfast Quesadilla
  • Illustration 4-100: Weight Watchers Smart Ones Pancakes with Turkey Sausage
  • Illustration 4-101: Tyson Breakfast Bread Bowls
  • Illustration 4-102: Pillsbury Egg Scrambles
  • Illustration 4-103: Cedarlane Egg White Omelettes
  • Convenient Breakfast on the Go
  • Illustration 4-104: El Monterey Breakfast Burrito
  • Illustration 4-105: Pillsbury Grands! Biscuit Sandwiches
  • Illustration 4-106: Kellogg's Eggo Biscuit Scramblers
  • Snack-Size Breakfast Products
  • Illustration 4-107: Jimmy Dean Snack Size Breakfast Biscuits
  • Illustration 4-108: Bylada Foods Mini Breakfast Bagels

Trends in Desserts

  • Single Servings
  • Illustration 4-109: Marie Callender's Single-Serve Cream Pies
  • Illustration 4-110: Sara Lee Pound Cake Slices
  • Pies, Cakes, and Cheesecakes
  • Illustration 4-111: Marie Callender's Peanut Butter Cream Pie
  • Illustration 4-112: Sara Lee Turtle Creme Pie
  • Illustration 4-113: Sara Lee Lemon Pound Cake
  • Illustration 4-114: Wholly Wholesome Gluten Free Pie Shells

Chapter 5: Consumer Trends

  • Methodology
  • Frozen Vegetables the Top Category in Packaged Facts Survey
  • Taste Appeal, Price, Quality the Main Considerations in Choosing Frozen Foods
  • Preference for Fresh the Chief Reason for Not Buying Frozen
  • Table 5-1: Frozen Foods Categories Purchased in Last 3 Months, August 2012 (U.S. adults who shop for groceries)
  • Table 5-2a: Main Considerations for Choosing Frozen Foods
  • Purchased in Last 3 Months, August 2012 (U.S. adults who shop for groceries)
  • Table 5-2b: Main Considerations for Choosing Frozen Foods Purchased in the 3 Months, August 2012 (U.S. adults who shop for groceries)
  • Table 5-3: Reasons for Not Buying Frozen Foods in Last 3 Months, August 2012 (U.S. adults who shop for groceries)
  • Frozen Vegetables and Pizza the Most Popular Categories, Per Experian Simmons Survey
  • Household Use by Product Type by Age Group
  • Household Use by Product Type by Ethnic Group
  • Regional Preferences for Different Frozen Products
  • Frozen Food Use Generally Declines with Higher Education...
  • ... and with Higher Income Bracket
  • Frozen Foods Hold Strong Appeal to Families with Children
  • Table 5-4: Trended Usage Rates for Selected Frozen Food Categories: 2008, 2010, and 2012 (percent of U.S. households)
  • Table 5-5: Household Use of Frozen Foods: By Product Category by Age Group, 2012 (index)
  • Table 5-6: Household Use of Frozen Foods: By Product Category by Ethnic Group, 2012 (index)
  • Table 5-7: Household Use of Frozen Foods: By Product Category by Region, 2012 (index)
  • Table 5-8: Household Use of Frozen Foods: By Product Category by Education, 2012 (index)
  • Table 5-9: Household Use of Frozen Foods: By Product Category by Annual Household Income, 2012 (index)
  • Table 5-10: Household Use of Frozen Foods: By Product Category by Presence of Children, 2012 (index)

Consumer Trends: Frozen Food Brands

  • Ore-Ida and Eggo the Most Popular Frozen Food Brands
  • Table 5-11: Top 10 Frozen Foods Products by Usage Rates, 2012 (percent of U.S. households)
  • Brand Usage Rates: Center Plate
  • Stouffer's and Banquet the Favorite Frozen Main Courses
  • Banquet the Most Popular Frozen Complete (TV) Dinner Brand
  • DiGiorno the Most Popular Pizza Brand
  • Tyson the Favorite Brand of Fried Chicken
  • Gorton's by Far the Most Popular Frozen Prepared Seafood
  • Demographics of Users Vary by Product Category
  • Demographic Trends for Selected Frozen Center Plate Brands
  • Demographics of Frozen Entrees Purchasers by Brand
  • Demographics of Frozen Dinner Purchasers by Brand
  • Pizza Is a Youth- and Family-Oriented Product
  • Demographics of Frozen Fried Chicken Purchasers by Brand
  • Demographics of Frozen Seafood Purchasers by Brand
  • Brand Usage Rates: Frozen Vegetables, Potatoes, and Hot Snacks
  • Store-Brand Frozen Vegetables More Popular Than Green
  • Giant and Birds Eye
  • Ore-Ida by Far the Most Popular Frozen Potatoes Brand
  • Hot Pockets the Favorite Hot Snacks
  • Demographic Trends for Selected Frozen Vegetables, Potatoes, and Hot Snacks
  • Few Outstanding Indicators for National Frozen Vegetable Brands
  • Kids, Large Households Prime Indicators for Frozen Potatoes
  • Purchasers of Hot Pockets vs. Lean Pockets
  • Households with Kids a Key Market for Frozen Appetizers/Snacks
  • Brand Usage Rates: Frozen Breakfast
  • Demographic Trends for Selected Frozen Breakfast Brands
  • Frozen Waffles/Pancakes/French Toast Purchasers
  • Frozen Breakfast Entrees/Sandwiches Purchasers
  • Brand Usage Rates: Frozen Desserts
  • Demographic Trends for Selected Frozen Dessert Brands
  • Table 5-12: Frozen Center Plate Brands Used Most Often by Percentage of U.S. Households, 2012 (percent of U.S. households)
  • Table 5-13: Top 10 Demographic Indicators for Selected
  • Frozen Main Course Brands, 2012 (index of U.S. households)
  • Table 5-14: Top 10 Demographic Indicators for Selected Frozen Complete (TV) Dinner Brands, 2012 (index of U.S. households)
  • Table 5-15: Top 10 Demographic Indicators for Selected Frozen Pizza Brands, 2012 (index of U.S. households)
  • Table 5-16: Top 10 Demographic Indicators for Selected Frozen Fried Chicken Brands, 2012 (index of U.S. households)
  • Table 5-17: Top 10 Demographic Indicators for Selected Frozen Prepared Seafood Brands, 2012 (index of U.S. households)
  • Table 5-18: Frozen Vegetables, Potatoes, and Hot Snacks Brands Used Most Often by Percentage of U.S. Households,2012 (percent of U.S. households)
  • Table 5-19: Top 10 Demographic Indicators for Selected Frozen Vegetables Brands, 2012 (index of U.S. households)
  • Table 5-20: Top 10 Demographic Indicators for Selected Frozen Potato Products Brands, 2012 (index of U.S. households)
  • Table 5-21: Top 10 Demographic Indicators for Selected Frozen Hot Snacks Brands, 2012 (index of U.S. households)
  • Table 5-22: Frozen Breakfast Brands Used Most Often by Percentage of U.S. Households, 2012 (percent of U.S. households)
  • Table 5-23: Top 10 Demographic Indicators for Selected Frozen Waffles/Pancakes/French Toast Brands, 2012 (index of U.S. households)
  • Table 5-24: Top 10 Demographic Indicators for Selected Frozen Breakfast Entrees/Sandwiches Brands, 2012 (index of U.S. households)
  • Table 5-25: Frozen Dessert Brands Used Most Often by Percentage of U.S. Households, 2012 (percent of U.S. households)
  • Table 5-26: Top 10 Demographic Indicators for Selected Frozen Cakes/Pies/Pastries Brands, 2012 (index of U.S. households)
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