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市場調査レポート

チーズ:米国の市場動向と機会

Cheese: U.S. Market Trends and Opportunities

発行 Packaged Facts 商品コード 135126
出版日 ページ情報 英文 59 Pages
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本日の銀行送金レート: 1USD=113.61円で換算しております。
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チーズ:米国の市場動向と機会 Cheese: U.S. Market Trends and Opportunities
出版日: 2018年05月31日 ページ情報: 英文 59 Pages
概要

当レポートでは、米国のナチュラルチーズ市場について調査分析し、消費量、売上高、動向と将来成長の機会について、体系的な情報を提供しています。

ハイライト:生産と消費

市場規模:消費量

  • 過去・現在の動向

市場環境:生産

  • 産業の特徴
  • 主要経済指標
  • 規制要因

消費量:製品タイプ別

  • モッツァレラ
  • チェダー
  • その他のアメリカタイプ
  • その他のイタリアタイプ
  • クリームチーズ、ヌーシャテル
  • スイスタイプ
  • その他のナチュラルチーズ

市場予測:消費

ハイライト:小売動向

市場規模:小売売上高

  • ナチュラルチーズの小売売上高:180億米ドル (2017年)

小売シェア:カテゴリー別

  • カテゴリーシェア

市場予測:小売

  • 不況が消費者支出に影響を与える
  • 失業率は景気後退前のレベルまで低下
  • 世帯所得は史上最高値 (2016年) の中央値
  • 世帯形成数の伸び悩み
  • 小売市場は2022年までに200億米ドルを上回る

市場環境:小売マーケター

  • プライベートブランド、Kraft、Sargentoが市場の70%を占める
  • M&A活動

小売マーケティングと新製品動向

  • マーケティング動向
  • マーケティングイノベーションの機会

小売チャネル競争

  • チャンネルシェア
  • インストアマーチャンダイジング (ISM)
  • オンラインとe-Grocerの役割

小売動向:製品使用率

  • 製品使用率
  • 使用状況:製品タイプ別
  • 使用状況:製品形態別
  • 使用状況:製品の種類別
  • 1週間の使用率:世帯別

小売動向:ブランド使用率

  • Sargentoは過去10年間でトップ
  • 消費者はストアブランド、Kraft、Sargentoの順に頻繁に食酢

レポートについて

目次
Product Code: LA15529452

Cheese: U.S. Market Trends and Opportunities focuses on packaged natural and specialty cheese sold to consumers through U.S. retail channels. In the U.S., the Food and Drug Administration's (FDA) Code of Federal Regulations legally defines cheese, which may be made from cow, goat, or sheep's milk or a blend.

The report also forecasts to 2022 US natural cheese consumption in pounds. Total consumption is segmented by product in terms of:

  • Mozzarella
  • Cheddar
  • other American-type
  • other Italian-type
  • cream and Neufchˆtel
  • Swiss-type
  • all other natural cheese such as Hispanic, Muenster, and Blue

Two MarketResearch.com Sources for this Report

The information in this report is excerpted from two reports focusing on natural cheese by MarketResearch.com subsidiaries:

  • the Freedonia Focus report Cheese: United States (Freedonia Group, May 2018), and
  • the "Natural and Specialty Cheese" chapter in U.S. Food Market Outlook 2018

(Packaged Facts, January 2018).

A full outline of the coverage provided in this report is available in the Table of Contents and List of Tables and Figures.

Table of Contents

Highlights: Production & Consumption

Market Sizing: Consumption (lbs)

  • Historical and Current Trends

Market Environment: Production

  • Industry Characteristics
  • Key Economic Indicators
    • Table Key Indicators for US Natural Cheese Consumption, 2007 - 2022 (US$ bil)
  • Regulatory Factors

Consumption by Product Type (lbs)

  • Mozzarella
  • Cheddar
  • Other American-Type
  • Other Italian-Type
  • Cream & Neufchˆtel
  • Swiss-Type
  • All Other Natural Cheese

Market Forecast: Consumption (lbs)

  • Table US Natural Cheese Consumption by Product, 2007 - 2022 (mil lbs)

Highlights: Retail Trends

Market Sizing: Retail Sales ($)

  • Retail Sales of Natural Cheese Approach $18 Billion in 2017
    • Table U.S. Natural and Specialty Cheese Market Retail Dollar Sales, 2012-2017 (in millions of dollars and percent change)

Retail Shares by Category ($)

  • Category Shares
    • Table US Natural and Specialty Cheese Market Retail Dollar Sales: By Category, 2015-2017 (in millions of dollars and percent change)

Market Forecast: Retail ($)

  • Sluggish Economy Impacts Consumer Spending
  • Unemployment Rate Declines to Below Pre-Recession Levels
  • Median Household Incomes at All-Time High in 2016
  • Sluggish Growth of Household Formations
  • Retail Market to Exceed $20 Billion by 2022
    • Table US Natural and Specialty Cheese Market Retail Dollar Sales, 2012-2022P (in millions of dollars and percent change)

Market Environment: Retail Marketers

  • Private Label, Kraft, and Sargento Control 70% of the Market
    • Table Selected Marketers/Brands of Natural and Specialty Cheese, 2017
  • M&A Activity

Retail Marketing & New Product Trends

  • Marketing Trends
  • Opportunities for Marketing Innovation
    • Opportunities for Next-Generation Product Innovation
    • Table Selected New Products

Retail Channel Competition

  • Channel Shares
    • Table Natural and Specialty Cheese: US Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars and percent)
  • In-Store Merchandising
    • Opportunities for In-Store and Online Innovation
  • Role of online and e-grocers

Retail Trends: Product Usage Rates

  • Product Usage Rates
    • Natural and Specialty Cheese Eaten by 70% of Households
    • Table Consumption Rates for Natural and Specialty, and American/Processed Cheese 2008-2018 (percent of households)
  • Usage by Product Type
    • Vast Majority of Natural Cheese Consumers Eat Full Fat Products
    • Table Types of Natural and Specialty Cheese Eaten Most Often, 2008-2018 (percent of US households that eats natural and specialty cheese)
  • Usage by Product Form
    • Consumption Increases Most for Shredded, Sliced, and String Cheese
    • Table Forms of Natural and Specialty Cheese Eaten Most Often, 2008-2018 (percent of US households that eats natural and specialty cheese)
  • Usage by Kind of Product
    • Cheddar and Mozzarella Still Rule but Specialty Varieties Keep Gaining
    • Table Kinds of Natural and Specialty Cheese Eaten Most Often, 2008-2018 (percent of US households that eats natural and specialty cheese)
  • Weekly Usage Rates by Household
    • Table Pounds of Natural and Specialty Cheese Eaten in Last 7 Days, 2008-2018 (percent of US households that eats natural and specialty cheese)

Retail Trends: Brand Usage Rates

  • Sargento Top Gainer Over Last Ten Years
  • Consumers Eat Store Brands, Kraft, and Sargento Most Often
    • Table Brands of Natural and Specialty Cheese Eaten Most Often by Households in the Last 7 Days, 2008-2018 (percent of households that eats natural and specialty cheese)

About This Report

  • Two MarketResearch.com Sources for this Report
  • Scope & Methodology:
    • Table Industry Codes Related to Natural Cheese
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