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市場調査レポート

米国の食品ギフト市場

Food Gifting in the U.S., 4th Edition

発行 Packaged Facts 商品コード 127574
出版日 ページ情報 英文 218 Pages
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米国の食品ギフト市場 Food Gifting in the U.S., 4th Edition
出版日: 2014年05月29日 ページ情報: 英文 218 Pages
概要

高所得消費者の購入・購入頻度の継続および中間所得消費者における食品ギフト強度の成長に支えられ、米国の食品ギフト市場は2014年に4.9%回復し、2016年まで健全な成長が続く見込みです。

当レポートでは、米国の食品ギフト市場の動向と見通しについて調査分析し、ギフト市場全体および食品ギフト市場の市場規模、食品ギフトの贈り手および受け取り手の分析、食品ギフトを贈る機会、食品ギフトの購入理由および購入しない理由、競合情勢および主要企業のプロファイルなどをまとめ、概略下記の構成でお届けいたします。

第1章 エグゼクティブサマリー

第2章 市場規模・予測

  • 市場規模・予測
  • 背景
  • 消費者サイド
  • 警告
  • 企業サイド
  • 考えるべきこと:食品ギフト支出の内訳
  • 考えるべきこと:支出頻度の重要性
  • 世帯所得の動向

第3章 食品ギフト市場の機会

  • サマリー分析
  • ウィンターホリデー
  • イースター
  • バレンタインデー
  • 母の日・父の日
  • 卒業式
  • 結婚式
  • 記念日
  • 自分へのプレゼント(セルフギフティング)
  • ウィッシュリストの針をソーシャルギフティングに向ける、ほか

第4章 食品ギフト購入者・受け取り手

  • サマリー分析
  • ギフトを受け取るのは誰か?
  • 食品ギフト受取人の数
  • 食品ギフト1つあたりの金額は?
  • 食品ギフトの受け取りを誰が報告するか?ほか

第5章 購入する食品ギフトの種類・購入機会

  • サマリー分析
  • 購入する食品ギフトの種類
  • 他人用に購入する食品ギフトの種類
  • 自分用に購入する食品ギフトの種類
  • 食品ギフトの購入機会、ほか

第6章 食品ギフトを購入する理由・購入しない理由

  • サマリー分析
  • 食品ギフトを購入する理由
  • スペシャルティ食品ギフトを購入する理由
  • 食品ギフトを購入しない理由、ほか

第7章 食品ギフト小売り流通

  • サマリー分析
  • オンライン、電話および通販の動向
  • 過去12ヶ月間におけるスペシャルティ食品ギフトの購入場所
  • オンラインチャネルが重要性を獲得、ほか

第8章 企業用の食品ギフト

  • サマリー分析
  • 個人用vs.ビジネス用の食品ギフト:ギフト種類別
  • 個人用vs.ビジネス用の食品ギフト:ギフト機会別
  • 仕事関連で受け取った食品ギフトの種類、ほか

第9章 食品ギフト:製品革新

  • サマリー分析
  • 要点
  • ターゲット消費者層向けの食品ギフト革新
  • ライセンシング合意は食品ギフトにとってのギフト贈答機会を拡大
  • 品質の差が引き続き食品ギフト革新に影響を及ぼす
  • プライベートブランドのマーケッターは食品ギフト市場のシェアを争う
  • DIY食品ギフトキット、ほか

第10章 ギフトボックス・シーズンチョコレート:売上分析

  • サマリー分析
  • チョコレートキャンディの売上は86億米ドルを上回る
  • ギフトボックスチョコレート
  • クリスマスチョコレート
  • バレンタインチョコレート
  • イースターチョコレート、ほか

第11章 食品ギフト企業・ブランド

  • サマリー分析
  • チョコレート
  • 焼き菓子
  • ソルティフード
  • フルーツ
  • セイボリー食品
  • グルメフード

付録

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目次
Product Code: LA5251521

Buoyed by continued purchase and purchase frequency among higher-income consumers and growing food gifting strength among middle-income consumers, the food gifting market is on track for a 4.9% gain in 2014 and healthy growth through 2016. Across food gifting categories, food gifting marketers are more than meeting consumers halfway, pushing the personalization envelope, building the brand cache required for that food gifting special occasion or recipient, cross-marketing additional products to meet more occasions, filling more "everyday" needs and wants, and even striving to meet health and diet needs.

But in a culture increasingly aware of food safety and health issues, our survey results suggest that consumers may require additional reassurances before moving ahead with a food gift purchase. And the new battlefield involves harnessing social media (such as Facebook, Twitter and Pinterest) to interact with, educate, and build loyalty among brand users. And our analysis suggests that some companies are out in front in this regard, while others may need to catch up.

Relying on three proprietary surveys spanning five years (2010-2014), Food Gifting in the U.S., 4th Edition provides a wealth of insight regarding food gifters: whom they purchase food gifts for, what kind of food gift they purchase, how much they spend per gift, how many purchases they make, which occasions they purchase them for, why they buy them, and why they don't buy them. The analysis in this edition also covers the corporate food gift recipient.

More comprehensively, report coverage does the following:

  • Includes a market size and forecast for consumer and corporate food gifting.
  • Evaluates food gifting opportunities by occasion/event, self-gifting, and social media applications.
  • Via proprietary survey analysis, assesses food gifters, including whom they purchase food gifts for (i.e. mother, friend, coworker, etc.), the amount they spend per gift, and the number of recipients. We also assess who reports receiving food gifts. To shed light on each of these perspectives, we trend 2010-2014 proprietary consumer data.
  • Via proprietary survey analysis, assesses food gifters according to the types of food gifts they purchase for themselves and for others, as well as the types of occasions for which food gifts are purchased. In each case, we trend 2010, 2012 and 2014 proprietary consumer data.
  • Explores rationales for why consumers purchase food gifts, what attributes they seek when choosing a food gift, and why they do not purchasing specialty food gifts.
  • Provides insight on consumer online, phone and mail ordering in general and with respect to gourmet gift baskets; and, via more than 15 retail distribution options, assesses where consumers have purchased food gifts during the past 12 months.
  • Evaluates the degree to which employed adults receive food gifts in association with their employment, including analysis by type of gift and occasion.
  • Identifies key trends in food gifting, supported by examples and related product images, including seasonality; personalization; licensing; artisan, premium, and gourmet propositions; private label; and DIY kits.
  • Trends sales of IRI-based multi-channel seasonal and gift box chocolate candy sales for 2012-2013.
  • Analyzes leading food gifting companies, organized by product specialty: Chocolate specialists (Russell Stover Candies, Lindt & Sprungli AG and Godiva), Bakery food specialists (Cookies by Design and Nothing Bundt Cakes), Salty food specialist (Popcornopolis), Fruit specialist (Edible Arrangements); Savory food specialist (Hickory Farms), Gourmet food specialists (Harry & David and Dean & DeLuca) and Floral specialists (1-800-FLOWERS.COM and FTD Companies, Inc.). Each profile focuses on points of differentiation, new product innovation and social media applications.

Additional Information

SAMPLE INSIGHTS AND HIGHLIGHTS

  • Packaged Facts pinpoints signs of growing food gifting strength among middle-income consumers, which bodes well for a market that has relied heavily on higher-income consumers to tow it through and out of the recession.
  • Beyond Christmas and Easter, opportunities exist for marketers to tie food gifts to more explicitly religious themes by targeting various religious groups accordingly, especially considering that more than 20% of U.S. adults identify as Catholic and roughly 15% claim to be Baptist.
  • Services like Giftster could be instrumental helping food gifters unravel the intended recipient's tastes and preferences (a dilemma that Packaged Facts survey data suggests is a barrier to purchase), and then guide them to more confidently select the appropriate gift.
  • In 2014, more than 40% of Packaged Facts survey respondents reported buying at least one specialty food gift for someone else during the previous 12 months.
  • More than half of holiday shoppers plan to spend nearly $130 on gifts for themselves this holiday season.
  • One way for marketers to capitalize on self-gifting is by offering buy one, get one offers that encourage shoppers to buy an item for themselves as well as a gift for someone else.
  • Men are more likely than women to have purchased food gifts from a variety of retail types.
  • Hispanic food gifters are most likely to purchase such a gift for mothers; African-American food gifters are most likely to purchase them for siblings; and Asian food gifters are most likely to purchase them for coworkers.
  • By age, food gifters age 35-44 and 65+ are most likely to have given food gifts 5+ times in the last 12 months.
  • Among adult respondents, food-related issues, such as food freshness, food spoilage/contamination, recipient food allergies, recipient dieting, and recipient cultural/religious food restrictions are not only prevalently cited as reasons for not buying food gifts; they are also gaining in prevalence over time.
  • Employers may be missing opportunities to connect with employees in a way that illustrates respect and appreciation for who they are "beyond work": for example, among full-time employed adults who received a food gift in connection with their employment, only 5% got one for Mother's Day and only 8% got one for Father's Day, penetration rates that likely fall far below the percentage of mothers and fathers in the workforce.

Market Insights: A Selection From The Report

Types of food gifts people purchase for themselves

While 42% of consumers purchased at least one food gift for others in the past 12 months, some 47% purchased at least one for themselves, underscoring food gifting's inherent power of self-gratification, indulgence and pampering.

Mixing sweet indulgence with everyday use

But while boxed chocolates/candies were the most prevalently purchased for self, other food gifts are not far behind, including cooking condiments, sweet baked gift foods, nut/salty snack gift foods, and sweet condiments. In this regard, self-gifters choose items such as chocolate or sweet baked gift foods to indulge their sweet tooth, as well as more practical items they can use every day.

Table of Contents

CHAPTER 1: EXECUTIVE SUMMARY

  • Report Scope
  • Report Summary
  • Market size and forecast
  • Food gifting opportunities
  • Winter holidays
  • Easter
  • Valentine's Day
  • Mother's Day and Father's Day
  • Graduations
  • Weddings
  • Anniversaries
  • Self-gifting opportunities
  • Moving the wish list needle toward social gifting
  • Updating the monthly club
  • The Consumer: food gifting purchasers and recipients
  • To whom do people give food gifts?
  • To how many people do they give food gifts?
  • How much do they spend per food gift?
  • Who reports receiving a food gift?
  • The Consumer: types of food gifts purchased & purchase occasions
  • Types of food gifts people purchase for others
  • Types of food gifts people purchase for self
  • Food gift purchase occasions
  • Reasons for buying and not buying food gifts
  • Food gifting retail distribution
  • Corporate food gifting
  • Personal versus business food gifts, by gift type
  • Personal versus business food gifts, by gift occasion
  • Food gifting: product innovation
  • Gift box and seasonal chocolate sales
  • Companies and brands
  • Chocolate specialists
  • Bakery food specialists
  • Salty food specialist
  • Fruit specialist
  • Savory food specialist
  • Gourmet food specialists
  • Floral specialists
  • FTD Companies, Inc.

CHAPTER 2: MARKET SIZE AND FORECAST

  • Market size and forecast
  • Table 2-1: Food Gifting Market Size and Forecast, 2012-2016
  • Some context
  • On the consumer side
  • A cautionary word
  • On the corporate side
  • Food for thought: breaking down food gift spending
  • Table 2-2: Average Spend per Food Gift, Influence on Total Food Gifting Spend, 2014
  • Food for thought: importance of spend frequency
  • Table 2-3: Average Spend per Food Gift, Applied to Food Gift Purchase Frequency, 2014
  • HH income trends
  • Graph 2-1: Food Gifting Market: Consumer Dollar Share by Household Income, 2012

CHAPTER 3: FOOD GIFTING MARKET OPPORTUNITIES

  • Summary analysis
  • Winter holidays
  • Easter
  • Valentine's Day
  • Mother's Day and Father's Day
  • Graduations
  • Weddings
  • Anniversaries
  • Self-gifting opportunities
  • Moving the wish list needle toward social gifting
  • Updating the monthly club
  • How major occasions stack up
  • Graph 3-1: Adults Age 18+ Who Have Received Personal Food Gifts in Past 12 Months, by Gifting Occasion: Percent of Population & Millions of Recipients, 2014
  • Winter holidays
  • Opportunity gap
  • Easter
  • Opportunity gap
  • 2013-2014 spend trend: negative
  • Table 3-1: 2014 Planned Easter Spending, by Gift Type
  • Catering to religious affiliation
  • Graph 3-2: Consumer Religious Preferences, by Religious Affiliation
  • Valentine's Day
  • Opportunity gap
  • 2013-2014 spend trend: negative
  • Table 3-2: 2014 Planned Valentine's Day Spending, by Gift Type
  • Mother's Day and Father's Day
  • Opportunity gap
  • Graph 3-3: Percent of Male & Female Adult Population Who Are Fathers & Mothers, 2004-2013
  • Table 3-3: Percent of Male & Female Adult Population Who Are Fathers & Mothers,by Age, Race/Ethnicity & HH Income, 2013
  • Mother's Day 2013-2104 spend trend: mixed
  • Table 3-4: 2014 Planned Mother's Day Spending, by Gift Type
  • Father's Day 2012-2013 spend trend: positive
  • Table 3-5: 2013 Planned Father's Day Spending, by Gift Type
  • Graduations
  • Opportunity
  • More than 7 million food gifting opportunities annually
  • Postsecondary gains lead way
  • Table 3-6: High School Graduations & Postsecondary Degrees Conferred, 2007-2008 to 2016-2017
  • Demographic trends
  • Table 3-7: Postsecondary Degrees Conferred, by Type and by Gender, 2007-2008 to 2016-2017
  • Weddings
  • Opportunity gap
  • Wedding rate rebound
  • Graph 3-4: Percent of Adult Age 18+ Who Got Married in Past 12 Months, 2004-2013
  • 2009-2013 trends suggest demographic shifts in play
  • Table 3-8: Adult Age 18+ Who Got Married in Past 12 Months, by Age, Race/Ethnicity & HH Income, 2013
  • Anniversaries
  • Graph 3-5: Percent of Adult Age 18+ Who Are Married, 2004-2013
  • Table 3-9: Adults Age 18+ Who Are Married, by Age, Race/Ethnicity & HH Income, 2013
  • Self-gifting opportunities
  • Table 3-10: Types of Food Gifts Purchased for Others vs. Purchased for Self, 2014
  • Moving the wish list needle toward social gifting
  • Subscription boxes are the new "monthly club"

CHAPTER 4: FOOD GIFTING PURCHASERS AND RECIPIENTS

  • Summary analysis
  • To whom do people give food gifts?
  • To how many people do they give food gifts?
  • How much do they spend per food gift?
  • Who reports receiving a food gift?
  • To give and to receive
  • Table 4-1: Food Gifts: Percent/Population Who Purchase Any for Self, Purchase Any for Others &
  • Receive Any, Personal and Business from Others, 2014
  • The gift givers
  • Table 4-2: Food Gifts: Percent Who Purchase For Self, Purchase For Others & Receive From Others, 2010, 2012 & 2014
  • For whom do consumers buy food gifts?
  • Table 4-3: Food Gift Purchasers: Recipients, by Type of Family Member & Non-Family Person, 2014
  • 2010-2014 trending
  • Table 4-4: Food Gift Purchasers: Recipients, by Type of Family Member & Non-Family Person,
  • 2010, 2012 & 2014
  • Age and household income analysis
  • Table 4-5: Food Gift Purchasers: Recipients, by Type of Family Member & Non-Family Person,
  • by Age and HH Income, 2014
  • Race/ethnicity, region and population density analysis
  • Table 4-6: Food Gift Purchasers: Recipients, by Type of Family Member & Non-Family Person, by Race/Ethnicity, Region & Population Density, 2014
  • To how many people do consumers give food gifts?
  • Table 4-7: Food Gift Purchasers: Number of Recipients in Past 12 Months, 2010, 2012 & 2014
  • Demographic analysis
  • Table 4-8: Food Gift Purchasers: Number of Recipients in Past 12 Months, by Selected Demographics,2014
  • How much do consumers spend per food gift?
  • $10 to $30 the norm
  • Table 4-9: Food Gift Purchasers: Amount Spent per Gift, 2010, 2012 & 2014
  • Demographic analysis
  • Table 4-10: Food Gift Purchasers: Amount Spent per Gift, by Selected Demographics, 2014
  • The gift getters
  • Table 4-11: Food Gift Recipients, by Selected Demographics, 2014
  • Gift getters, by food gifting occasion
  • Winter holidays, birthday and Valentine's Day
  • Table 4-12: Food Gift Recipients, by Winter Holidays, Birthday & Valentine's Day Food Gifting Occasions: Selected Demographics, 2014
  • Table 4-13: Food Gift Recipients, by Anniversary, Mother's Day & Thanksgiving Food Gifting Occasions: Selected Demographics, 2014
  • Table 4-14: Food Gift Recipients, by Easter, Host/Hostess & Housewarming Food Gifting Occasions:
  • Selected Demographics, 2014
  • Table 4-15: Food Gift Recipients, by Halloween & Father's Day Food Gifting Occasions: Selected Demographics, 2014

CHAPTER 5: TYPES OF FOOD GIFTS PURCHASED & PURCHASE OCCASIONS

  • Summary analysis
  • Types of food gifts people purchase
  • Types of food gifts people purchase for others
  • Types of food gifts people purchase for self
  • Food gift purchase occasions
  • Types of food gifts purchased
  • Types of food gifts people purchase for others
  • Table 5-1: Types of Food Gifts Purchased for Others, 2014
  • But 2010-2014 purchase incidence declines across less penetrated categories
  • Table 5-2: Types of Food Gifts Purchased for Others, 2010, 2012 & 2014
  • Gender analysis
  • Table 5-3: Types of Food Gifts Purchased for Others, by Gender, 2014
  • HH income analysis
  • Table 5-4: Types of Food Gifts Purchased for Others, by HH Income, 2014
  • Regional analysis
  • Table 5-6: Types of Food Gifts Purchased for Others, by Region, 2014
  • Types of food gifts people purchase for themselves
  • Mixing sweet indulgence with everyday use
  • Table 5-7: Types of Food Gifts Purchased for Self, 2014 2010-2014 trending
  • Table 5-8: Types of Food Gifts Purchased for Self, 2010, 2012 & 2014
  • Gender analysis
  • Table 5-9: Types of Food Gifts Purchased for Self, by Gender, 2014
  • HH income analysis
  • Table 5-10: Types of Food Gifts Purchased for Self, by HH Income, 2014
  • Regional analysis
  • Table 5-12: Types of Food Gifts Purchased for Self, by Region, 2014
  • Food gift purchase occasions
  • Table 5-13: Occasions for Purchasing Specialty Food Gifts, 2014
  • 2010-2014 trending
  • Table 5-14: Occasions for Purchasing Specialty Food Gifts, 2010, 2012 & 2014
  • Gender analysis
  • Table 5-15: Occasions for Purchasing Specialty Food Gifts, by Gender, 2014
  • Age analysis
  • Table 5-16: Occasions for Purchasing Specialty Food Gifts, by Age, 2014
  • HH income analysis
  • Table 5-17: Occasions for Purchasing Specialty Food Gifts, by HH Income, 2014

CHAPTER 6: REASONS FOR BUYING AND NOT BUYING FOOD GIFTS

  • Summary analysis
  • Reasons for buying food gifts
  • Attributes sought in specialty food gifts
  • Reasons for not buying food gifts
  • Reasons for buying food gifts
  • Gift enjoyment
  • Knowing the recipient
  • Something special
  • But something useful
  • And some thing they want
  • Convenience and value round out the purchase
  • It's not about the money. Really.
  • 2010-2014 trends
  • Convenience
  • Perceived need
  • Table 6-1: Reasons for Purchasing Food Gifts, 2010, 2012 & 2014
  • Gender analysis
  • Table 6-2: Reasons for Purchasing Food Gifts, by Gender, 2014
  • Age analysis
  • Table 6-3: Reasons for Purchasing Food Gifts, by Age, 2014
  • HH income analysis
  • Table 6-4: Reasons for Purchasing Food Gifts, by HH Income, 2014
  • Race/ethnicity analysis
  • Table 6-5: Reasons for Purchasing Food Gifts, by Race/Ethnicity, 2014
  • Attributes sought in specialty food gifts
  • Quality rules the roost
  • From a trusted source
  • Appearance matters
  • Product variety, distinctiveness & special meaning
  • Good value
  • Table 6-6: Attributes Sought When Purchasing Specialty Food Gifts, 2010, 2012 & 2014
  • Gender analysis
  • Table 6-7: Attributes Sought When Purchasing Specialty Food Gifts, by Gender, 2014
  • Age analysis
  • Table 6-8: Attributes Sought When Purchasing Specialty Food Gifts, by Age, 2014
  • HH income analysis
  • Table 6-9: Attributes Sought When Purchasing Specialty Food Gifts, by HH Income, 2014
  • Race/ethnicity analysis
  • Table 6-10: Attributes Sought When Purchasing Specialty Food Gifts, by Race/Ethnicity, 2014
  • Reasons for not buying food gifts
  • Table 6-11: Reasons for Not Buying Food Gifts, 2010, 2012 & 2014
  • Gender analysis
  • Table 6-12: Reasons for Not Buying Food Gifts, by Gender, 2014
  • Age analysis
  • Table 6-13: Reasons for Not Buying Food Gifts, by Age, 2014
  • HH income analysis
  • Table 6-14: Reasons for Not Buying Food Gifts, by HH Income, 2014

CHAPTER 7: FOOD GIFTING RETAIL DISTRIBUTION

  • Summary analysis
  • Online, phone and mail ordering trends
  • Specialty food gift purchase locations used in past 12 months
  • Online, phone and mail ordering trends
  • Online channel gains significance
  • Table 7-1: Percent of Adults Who Ordered Online & by Mail/Phone in Last 12 Months: Any Product,
  • 2007-2013; Gourmet Gift Basket/Assortment, 2011-2013
  • Demographic analysis
  • Table 7-2: Percent of Adults Who Ordered Gourmet Gift Basket/Assortment via Online/Mail/Phone in Last 12 Months, by Demographic, 2013
  • Amazon, Walmart and gifting specialist retailers
  • Table 7-3: Adults Who Ordered Online/Phone/Mail in Last Three Months: Any Product, Online vs.
  • Phone/Mail; Any Product, By Retailer; Flowers vs. Gourmet Gift Basket/Assortment, 2013
  • Specialty food gift purchase locations used in past 12 months
  • Online-only growth
  • Table 7-4: Specialty Food Gift Purchase Locations Used in Past 12 Months, 2010, 2012 & 2014
  • Walmart is a go-to choice
  • Table 7-5: Specialty Food Gift Purchase Locations Used in Past 12 Months, Used Most & Used
  • Most/Used Past 12 Months Ratio, 2014
  • Food gifts bring men into the stores
  • Table 7-6: Specialty Food Gift Purchase Locations Used in Past 12 Months & Used Most, by Gender, 2014
  • Age analysis
  • Table 7-7: Specialty Food Gift Purchase Locations Used in Past 12 Months & Used Most, by Age, 2014
  • HH income
  • Table 7-8: Specialty Food Gift Purchase Locations Used in Past 12 Months & Used Most, by HH Income, 2014

CHAPTER 8: CORPORATE FOOD GIFTING

  • Summary analysis
  • Personal versus business food gifts, by gift type
  • Personal versus business food gifts, by gift occasion
  • Types of food gifts received in connection with employment
  • Personal versus business food gifts, by type of gift
  • Table 8-1: Types of Food Gifts Received: Personal Receipt vs. Business Receipt, 2014
  • Taking it further
  • Demographic analysis
  • Graph 8-1: Indexed Specialty Food Gift Recipients in Past 12 Months, by Gift Type: Personal vs. Business, 2014
  • Gender analysis
  • Table 8-2: Types of Food Gifts Received as Business Gift, by Gender, 2014
  • Age analysis
  • Table 8-3: Types of Food Gifts Received as Business Gift, by Age, 2014
  • HH income analysis
  • Table 8-4: Types of Food Gifts Received as Business Gift, by HH Income, 2014
  • Regional analysis
  • Table 8-5: Types of Food Gifts Received as Business Gift, by Region, 2014
  • Personal versus business food gifts, by gift occasion
  • Graph 8-2: Indexed Specialty Food Gifts Receipt Occasions in Past 12 Months, by Occasion: Personal vs. Business, 2014
  • Food gifts received in connection with employment, by occasion
  • Table 8-6: Percent of Business Food Gift Recipients Receiving Food Gift, by Occasion, 2014
  • Demographic analysis
  • Table 8-7: Percent of Business Food Gift Recipients Receiving Food Gift, by Occasion: Gender & Age, 2014
  • Table 8-8: Percent of Business Food Gift Recipients Receiving Food Gift, by Occasion: HH Income, 2014

CHAPTER 9: FOOD GIFTING: PRODUCT INNOVATION

  • Summary analysis
  • Key points
  • Familiar favorites in seasonal form and packaging
  • Food gift innovation for target demographics
  • Licensing agreements expand gift-giving opportunities for food gifts
  • Quality differentiators continue to influence food gift innovation
  • Private label marketers compete for share of food gift market
  • DIY food gift kits

CHAPTER 10: GIFT BOX AND SEASONAL CHOCOLATE: SALES ANALYSIS

  • Summary analysis
  • Chocolate candy sales exceed $8.6 billion
  • Table 10-1: Sales of Gift Box Chocolate; and Christmas, Valentine's Day & Easter Seasonal Chocolate, 2013
  • Gift box chocolate
  • Russell Stover is the undisputed leader in gift box sales
  • But Ferrero gains, thanks to innovative marketing
  • Table 10-2: Top Gift Box Chocolate Marketers, by Marketer and Brand, 2013
  • Seasonal Christmas chocolate
  • Hershey dominates seasonal Christmas chocolate
  • Table 10-3: Top Seasonal Christmas Chocolate Marketers, by Marketer and Brand, 2013
  • Seasonal Valentine's Day chocolate
  • Russell Stover grows share
  • Table 10-4: Top Seasonal Valentine's Day Chocolate Marketers, by Marketer and Brand, 2014
  • Seasonal Easter chocolate
  • Hershey and Mars hold onto share, but sales decline
  • Lindt & Sprungli grows sales
  • Table 10-5: Top Seasonal Easter Chocolate Marketers, by Marketer and Brand, 2013

CHAPTER 11: FOOD GIFTING COMPANIES AND BRANDS

  • Summary analysis
  • Chocolate specialists
  • Bakery food specialists
  • Salty food specialist
  • Fruit specialist
  • Savory food specialist
  • Gourmet food specialists
  • Floral specialists
  • FTD Companies, Inc.
  • Chocolate specialists
  • Russell Stover Candies
  • Website traffic trends points to seasonal relevance
  • Brand positioning
  • Marketing strategies
  • Lindt & Sprungli AG
  • Brand positioning
  • Marketing strategies
  • Godiva
  • Brand positioning-Exclusive luxury
  • Marketing strategies
  • Bakery food specialists
  • Cookies by Design
  • Brand positioning-personalized gift giving
  • Marketing strategies
  • Nothing Bundt Cakes
  • Brand positioning-simple, niche concept
  • Marketing strategies
  • Salty food specialist
  • Popcornopolis
  • Brand positioning-focus on flavor
  • Marketing strategies
  • Fruit specialist
  • Edible Arrangements
  • Brand positioning-inventive and fun
  • Marketing strategies
  • Savory food specialist
  • Hickory Farms
  • Brand positioning-it's a tradition
  • Marketing strategies
  • Gourmet food specialists
  • Harry and David Holdings, Inc.
  • Company performance
  • Brand positioning-gourmet food expert from "the ground up"
  • Marketing strategies
  • Dean & DeLuca
  • Brand positioning-culinary trend authority
  • Marketing strategies
  • Floral specialists
  • 1-800-FLOWERS.COM
  • Company performance
  • Table 11-1: 1-800-FLOWERS.COM Net Revenue Sales and Share, by Segment, 2009-2013
  • Table 11-2: 1-800-FLOWERS.COM Net Revenue, E-Commerce Revenue & E-Commerce Order Trends,
  • 2009-2013
  • Brand positioning-one stop gift shop
  • Marketing strategies
  • FTD Companies, Inc.
  • Company performance
  • Table 11-3: FTD Sales and Share by Segment, Consumer Orders & Florist Revenues per Member,2009-2013
  • Brand positioning-a network of suppliers
  • Marketing strategies leverage partnerships with lifestyle brands
  • Table 11-4: FTD Partnerships, 2013

APPENDIX

  • Methodology
  • Consumer survey methodology
  • Food gift purchasers
  • Food gift recipients
  • Market size and forecast
  • Product Definitions
  • Types of Food Gifts
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