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市場調査レポート

小売り市場における調理済み食品・RTE(Ready-to-Eat)食品:第2版

Prepared Foods and Ready-to-Eat Foods at Retail, 2nd Edition

発行 Packaged Facts 商品コード 121852
出版日 ページ情報 英文 224 Pages
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小売り市場における調理済み食品・RTE(Ready-to-Eat)食品:第2版 Prepared Foods and Ready-to-Eat Foods at Retail, 2nd Edition
出版日: 2012年07月13日 ページ情報: 英文 224 Pages
概要

調理済み食品は、スーパーマーケットおよびコンビニエンスストアにとって引き続き明るい材料となり、Walmart やTargetといった小売り大手企業にとっても新しい明るい材料となる見込みです。2012年の米国における調理済み食品の売上は、2011年から7.5%上昇し、325億米ドルに達すると予測されています。

当レポートでは、フードサービスおよび小売市場における調理済み食品・RTE(Ready-to-Eat)食品分野について分析し、主に消費者調査結果から、調理済み食品の利用シェア、購入動向、バスケット分析、タイアップの利用、調理済み食品を購入しない理由、顧客グループなどの分析を提供しており、概略下記の構成でお届けいたします。

第1章 エグゼクティブサマリー

第2章 調理済み食品市場の規模・予測

第3章 調理済み食品の動向、革新および戦略

第4章 調理済み食品利用の背景:小売り領域のいたる所における利用

第5章 スーパーマーケットおよびコンビニエンスストアにおける購入・バスケット分析

第6章 買い物客の事情:旅行計画、タイミングおよび参加者

第7章 調理済み食品およびディスペンサー飲料の購入

第8章 調理済み食品の購入決定の影響因子および特性認識

第9章 調理済み食品の風味、多様性、価値、健康およびブランド嗜好

第10章 調理済み食品を購入しない理由

第11章 カスタム顧客グループ分析

第12章 調理済み食品の積極的な利用者

第13章 小売りにおけるフードサービス:ブランド分析および店舗訪問

付録:顧客図表

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目次
Product Code: LA6739181

Prepared foods continue to be a bright spot for supermarkets and convenience stores, as well as an emerging bright spot for retail behemoths Walmart and Target. Prepared foods are firmly embedded in the mainstream retail shopping experience: Every 10 times adult consumers get food, merchandise or services from one of seven major retail channels, they get prepared foods during two of those visits. This, in turn, translates into sales: Packaged Facts forecasts U.S. prepared foods sales to reach $32.5 billion in 2012, up 7.5% from 2011. To assist market participants in understanding and honing this growing slice of the food retail pie, Packaged Facts' August 2012 ‘Prepared Foods and Ready-to-Eat Foods at Retail, 2nd Edition’ provides guidance on the following questions:

  • What is the prepared foods usage share (weighted by population, usage and usage frequency) of 13 retail formats? What types prepared foods and dispensed beverages do consumers purchase at supermarkets and convenience stores? How much do they cost? What food retailers carry them? This report analyzes consumers' prepared foods and dispensed beverage purchasing histories by major category and specific food and beverage type; provides food retail and restaurant retail pricing comparisons; and in-depth store audits of 11 leading food retailers' prepared food programs.
  • How does the prepared food visit fit into the wider context of the supermarket or convenience store visit? What else do prepared foods users purchase? How do their purchasing patterns differ from non-prepared foods purchasers? How can trip planning, timing and participants affect purchases?
  • What's in the customer's basket? How are prepared foods tied to other category purchases? This report breaks out ready-to-eat and heat-and-eat purchase tendencies within the context of five other major food, merchandise and services (and 24 specific food, merchandise and services).
  • Are customers using promotional tie-ins? When they visit, are they aware of prepared foods advertising inside and outside of the store?
  • How do prepared foods users interact with the store once they purchase the food?
  • How does prepared food stack up on taste, value, variety, price and health? Why don't non-users get prepared foods?
  • More dimensionally, how do certain consumer groups interact with prepared foods? Are the attitudes and behaviors of Healthy Eaters toward prepared food different than those of Budget Buyers? Of Natural Foods Lovers? Repeat Users? Coffee Addicts? This report analyzes prepared foods attitudes and behaviors of five custom consumer groups, each of which share common characteristics relevant to food retail purchasing habits and preferences.
  • What can be learned about prepared foods placement, variety, pricing and other strategies from store visits at 11 of the nation's leading food retailing brands? How have the prepared food programs at eight stores visited in May 2010 changed since then? Packaged Facts conducted store visits during April-June 2012 at Alberstons, Costco, Dominick's, Food 4 Less, Fresh & Easy, Ralphs, SuperTarget, Vons, Walmart Neighborhood Express, Walmart Neighborhood Store, and Whole Foods Market.

Table of Contents

Chapter 1: Executive Summary

  • Scope and Methodology
    • Scope of coverage
  • Methodology
    • Consumer survey methodology
    • Market size and forecast methodology
    • Other sources
    • Industries & markets covered in this report
    • Supermarket, convenience stores and gas stations
    • Restaurant categories
    • Limited-service restaurant definitions
    • Full-service restaurant definitions
    • Other definitions
  • Report summary
  • Prepared Foods Market Size and Forecast
  • Prepared Food Trends, Innovations & Strategies
  • Insight capsule
  • Prepared Foods Usage in Context: Usage across Retail Spectrum
  • Insight capsule
  • Supermarket & Convenience Store Purchase and Basket Analysis
  • Insight capsule
  • Shopper Context: Trip Planning, Timing & Participants
  • Insight capsule
  • Prepared Foods & Dispensed Beverage Purchases
  • Insight capsule
  • Prepared Foods Purchase Decision Influencers & Attribute Perceptions
  • Insight capsule
  • Prepared Foods Taste, Variety, Value, Health & Brand Preferences
  • Insight capsule
  • Reasons for Not Getting Prepared Foods
  • Insight capsule
  • Custom Consumer Group Analysis
  • Insight capsule
  • Engaged Prepared Foods Users
  • Insight capsule
  • Foodservice at Retail: Brand Analysis and Store Visits

Chapter 2: Prepared Foods Market Size and Forecast

  • Market size and forecast
  • Methodology
  • Graph 2-1: Prepared Foods Market Size & Forecast, 2007-2014
  • Grocery and convenience store channel market size and forecast
  • Graph 2-2: Prepared Foods Market Size & Forecast, by Channel, 2007-2014
  • The grocery channel
  • Graph 2-3: Supermarket Channel Deli Prepared Foods Market Size & Forecast, 2007-2014
  • The majority say, “higher sales”
  • Analysis: prepared foods share of deli
  • Graph 2-4: Total Deli Department and Deli-Prepared Foods Sales, Dollars per $MM ACV, 2006-2011
  • Prepared foods by type: 2010-2011
    • Chicken sales still lead, but share declines
    • Pizza
    • Sandwiches
    • Snacking
  • Graph 2-5: Deli Department Dollar Food Sales, by Food Type, 2010-2011
  • Graph 2-6: Deli Department Volume Food Sales, by Food Type, 2010-2011
  • Prepared foods retail pricing trends: 2011-2012
  • Graph 2-7: Deli Department Pricing Trends, by Food Type, 2011-2012
    • Prepared foods priced competitively to QSR and other restaurant alternatives
  • Table 2-1: 2012 QSR & Family Midscale Sandwich Prices, by Type
  • The convenience store channel
    • Category summary
    • Foodservice getting lots of attention
  • Graph 2-8: Convenience Store Prepared Foods Market Size & Forecast, 2007-2014
  • Prepared foods foodservice share
  • Graph 2-9: 2011 Convenience Store Foodservice Sales, by Category
  • Graph 2-10: 2010-2011 Convenience Store Foodservice Sales Growth, by Category
  • Food item sales analysis
  • Graph 2-11: 2011 Convenience Store Prepared Foods Sales, Sales Share & Annual Change, by Food Type

Chapter 3: Prepared Food Trends, Innovations & Strategies

  • Overview
  • Key trends
  • Quality, taste and freshness
  • Table 3-1: Consumer Taste Rating: Supermarket & Convenience Store Prepared Foods
  • Health - like it or not
    • Yes, there's a behavior gap - but people do want to eat healthy
    • Supermarkets on more solid ground; convenience stores have work to do
  • Table 3-2: Consumer Health Rating: Supermarket & Convenience Store Prepared Foods
  • Value
    • Setting price according to restaurant segment counterpart
  • Table 3-3: Consumer Price/Value Rating: Supermarket
  • & Convenience Store Prepared Foods
  • Private label powerhouses
    • Private label progress holds keys to prepared foods success
  • Smaller households
  • Aging Baby Boomers
  • Convenience and speed
  • Competitive context
  • Supermarkets still rule the roost
    • Going beyond
  • Creating a more interactive food education experience
    • Program summaries
  • Recasting the supermarket as neighborhood anchor
    • Example: The Fresh Market
  • March of the superstores and warehouse clubs
  • Warehouse clubs pushing prepared foods envelope
  • Costco: growing prepared foods
  • A view of the food court
  • Table 3-4: CostCo: Refrigerated Casings, Items & Prices, May 2012
  • Shrinking large boxes into small ones
    • Walmart Neighborhood Store breaks into urban market - but are prepared foods up to snuff?
  • Drug stores take a stab
  • Walgreen's redesigns transform drug store into health and daily living store
    • Indianapolis pilot
    • New Chicago flagship
  • Bundling foodservice into a bigger basket

Chapter 4: Prepared Foods Usage in Context: Usage Across Retail Spectrum

  • Introduction
  • Retail and restaurant channel customer traffic
    • Supermarkets and convenience stores
    • Other major retail segments
    • Restaurant channel segments
  • Table 4-1: Retail and Restaurant Channel Usage, Mean Usage & Usage Share, by Establishment Type
    • Prepared foods usage and mean usage & usage share at retail establishments
  • Supermarkets have majority prepared foods visit share, but should look over shoulder
  • Convenience stores enjoy healthy prepared foods visits, differentiated need states
  • Table 4-2: Prepared Foods Usage, Mean Usage & Usage Share at Retail Establishments, by Retail Establishment Type
  • Almost 2 in 10 retail purchase visits include prepared foods
    • Prepared foods purchase share highest at supermarkets & wholesale clubs
  • Table 4-3: Customer Traffic Share, Prepared Foods Customer Traffic Share & Prepared Foods Traffic Ratio, by Retail Segment
  • Supermarkets, Convenience Stores & Gas Stations: Prepared Foods Usage Share
  • Supermarkets, Convenience Stores & Gas Stations: Prepared Foods Usage Share
    • Gender
  • Table 4-4: Supermarket, Convenience Store & Gas Station Prepared Foods Visits, Mean Visits & Visit Share: Gender Analysis
    • Age
  • Table 4-5: Supermarket, Convenience Store & Gas Station Prepared Foods Visits, Mean Visits & Visit Share: Age Analysis
  • HH income
  • Table 4-6: Supermarket, Convenience Store & Gas Station Prepared Foods Visits, Mean Visits & Visit Share: HH Income Analysis
    • Race/ethnicity
  • Table 4-7: Supermarket, Convenience Store & Gas Station Prepared Foods Obtainment, Mean Visits & Visit Share: Race/Ethnicity Analysis

Chapter 5: Supermarket & Convenience Store Purchase and Basket Analysis

  • Introduction
  • What's in the basket?
    • Food staples, personal care and other goods: advantage, supermarkets
    • Fuel, tobacco, candy and gum: advantage, convenience stores
    • Beverages: toss-up
    • Ready-to-eat and heat-and-eat prepared food: advantage, supermarkets
  • Graph 5-1: Food, Foodservice, Consumer Packaged Goods, Merchandise & Service Purchases, by Type of Good/Service: Supermarkets v. Convenience Stores
  • The supermarket basket
  • Table 5-1: Food, Foodservice, Consumer Packaged Goods, Merchandise & Service Purchases, by Type of Good/Service: Supermarkets
  • Prepared foods relationship to the supermarket basket
  • Table 5-2: Food, Foodservice, Consumer Packaged Goods, Merchandise & Service Purchases, by Prepared Foods Purchase Decision: Supermarkets
  • Gender analysis: Prepared foods relationship to the supermarket basket
  • Table 5-3: Supermarket Food, Foodservice, Consumer Packaged Goods, Merchandise & Service Purchases: Gender Analysis
  • Gender analysis: what else do prepared foods users put into the basket?
  • Table 5-4: Supermarket Food, Foodservice, Consumer Packaged Goods, Merchandise & Service Purchases, by Prepared Foods Purchasers: Gender Analysis
  • Gender analysis: what else do non-prepared foods users put into the basket?
  • Table 5-5: Supermarket Food, Foodservice, Consumer Packaged Goods, Merchandise & Service Purchases, by Non-Prepared Foods Purchasers: Gender Analysis
  • Age analysis: Prepared foods relationship to the supermarket basket
  • Table 5-6: Supermarket Food, Foodservice, Consumer Packaged Goods, Merchandise & Service Purchases: Age Analysis
  • Age analysis: what else do prepared foods users put into the basket?
  • Table 5-7: Supermarket Food, Foodservice, Consumer Packaged Goods, Merchandise & Service Purchases, by Prepared Foods Purchasers: Age Analysis
  • Age analysis: what else do non-prepared foods users put into the basket?
  • Table 5-8: Supermarket Food, Foodservice, Consumer Packaged Goods, Merchandise & Service Purchases, by Non-Prepared Foods Purchasers: Age Analysis
  • HH income analysis: Prepared foods relationship to the supermarket basket
  • Table 5-9: Supermarket Food, Foodservice, Consumer Packaged Goods, Merchandise & Service Purchases: HH Income Analysis
  • HH income analysis: what else do prepared foods users put into the basket?
  • Table 5-10: Supermarket Food, Foodservice, Consumer Packaged Goods, Merchandise & Service Purchases, by Prepared Foods Purchasers: HH Income Analysis
  • HH income analysis: what else do non-prepared foods users put into the basket?
  • Table 5-11: Supermarket Food, Foodservice, Consumer Packaged Goods, Merchandise & Service Purchases, by Non-Prepared Foods Purchasers: HH Income Analysis
  • The convenience store basket
  • Table 5-12: Food, Foodservice, Consumer Packaged Goods, Merchandise & Service Purchases, by Type of Good/Service: Convenience Stores
  • Prepared foods relationship to the convenience store basket
  • Table 5-13: Food, Foodservice, Consumer Packaged Goods, Merchandise & Service Purchases, by Prepared Foods Purchase Decision: Convenience Stores
  • Gender analysis: Prepared foods relationship to the convenience store basket
  • Table 5-14: C-Store Food, Foodservice, Consumer Packaged Goods, Merchandise & Service Purchases: Gender Analysis
  • Gender analysis: what else do prepared foods users put into the basket?
  • Table 5-15: C-Store Food, Foodservice, Consumer Packaged Goods, Merchandise & Service Purchases, by Prepared Foods Purchasers: Gender Analysis
  • Gender analysis: what else do non-prepared foods users put into the basket?
  • Table 5-16: C-Store Food, Foodservice, Consumer Packaged Goods, Merchandise & Service Purchases, by Non-Prepared Foods Purchasers: Gender Analysis
  • Age analysis: Prepared foods relationship to the convenience store basket
  • Table 5-17: C-Store Food, Foodservice, Consumer Packaged Goods, Merchandise & Service Purchases: Age Analysis
  • Age analysis: what else do prepared foods users put into the basket?
  • Table 5-18: C-Store Food, Foodservice, Consumer Packaged Goods, Merchandise & Service Purchases, by Prepared Foods Purchasers: Age Analysis
  • Age analysis: what else do non-prepared foods users put into the basket?
  • Table 5-19: C-Store Food, Foodservice, Consumer Packaged Goods, Merchandise & Service Purchases, by Non-Prepared Foods Purchasers: Age Analysis
  • HH income analysis: Prepared foods relationship to convenience store basket
  • Table 5-20: C-Store Food, Foodservice, Consumer Packaged Goods, Merchandise & Service Purchases: HH Income Analysis
  • HH income analysis: what else do prepared foods users put into the basket?
  • Table 5-21: C-Store Food, Foodservice, Consumer Packaged Goods, Merchandise & Service Purchases, by Prepared Foods Purchasers: HH Income Analysis
  • HH income analysis: what else do non-prepared foods users put into the basket?
  • Table 5-22: C-Store Food, Foodservice, Consumer Packaged Goods, Merchandise & Service Purchases, by Non-Prepared Foods Purchasers: HH Income Analysis

Chapter 6: Shopper Context: Trip Planning, Timing & Participants

  • Introduction
  • Summary analysis
  • Table 6-1: Trip Planning, Timing and Participants:
  • Supermarkets v. Convenience Stores
  • Supermarket Trip Planning, Timing and Participants
  • Gender analysis
  • Table 6-2: Supermarket Trip Planning, Timing and Participants, by Gender
  • Age analysis
  • Table 6-3: Supermarket Trip Planning, Timing and Participants, by Age
  • Convenience Store Trip Planning, Timing and Participants
  • Gender analysis
  • Table 6-4: C-Store Trip Planning, Timing and Participants, by Gender
  • Age analysis
  • Table 6-5: C-Store Trip Planning, Timing and Participants, by Age
  • HH income analysis
  • Table 6-6: C-Store Trip Planning, Timing and Participants, by HH Income
  • Presence of children analysis
  • Table 6-7: C-Store Trip Planning, Timing and Participants, by Presence of Children

Chapter 7: Prepared Foods & Dispensed Beverage Purchases

  • Introduction
  • Summary comparative analysis
    • Portability shapes supermarket and convenience store food item prevalence
    • Convenience store beverage reliance: not just coffee
  • Graph 7-1: Prepared Foods & Dispensed Beverage Purchases in Past 3 Months: Supermarket v. Convenience Store
  • Supermarket Prepared Foods & Dispensed Beverage Purchases
    • Gender analysis
  • Table 7-1: Supermarket Prepared Foods & Dispensed Beverage Purchases in Past 3 Months, by Gender
    • Age analysis
  • Table 7-2: Supermarket Prepared Foods & Dispensed Beverage Purchases in Past 3 Months, by Age
    • HH Income analysis
  • Table 7-3: Supermarket Prepared Foods & Dispensed Beverage Purchases in Past 3 Months, by HH Income
    • Race/ethnicity analysis
  • Table 7-4: Supermarket Prepared Foods & Dispensed Beverage Purchases in Past 3 Months, by Race/Ethnicity
    • Regional analysis
  • Table 7-5: Supermarket Prepared Foods & Dispensed Beverage Purchases in Past 3 Months, by Region
  • Convenience Store Prepared Foods & Dispensed Beverage Purchases
    • Gender analysis
  • Table 7-6: C-Store Prepared Foods & Dispensed Beverage Purchases in Past 3 Months, by Gender
    • Age analysis
  • Table 7-7: C-Store Prepared Foods & Dispensed Beverage Purchases in Past 3 Months, by Age
    • HH Income analysis
  • Table 7-8: C-Store Prepared Foods & Dispensed Beverage Purchases in Past 3 Months, by HH Income
    • Race/ethnicity analysis
  • Table 7-9: C-Store Prepared Foods & Dispensed Beverage Purchases in Past 3 Months, by Race/Ethnicity
    • Regional analysis
  • Table 7-10: C-Store Prepared Foods & Dispensed Beverage Purchases in Past 3 Months, by Region

Chapter 8: Prepared Foods Purchase Decision Influencers & Attribute Perceptions

  • Introduction
  • Summary analysis
    • Not at the top of the shopping list
    • Bundled promotional tie-ins low
    • Health advertisements low
    • More for self than others
    • Portability & taking it to go
    • Curb appeal
  • Graph 8-1: Prepared Foods Purchase Decision, In-Store Purchase Decision Influencers, Participants, Appeal & Portability: Supermarkets v. Convenience Stores
  • Age analysis
  • Table 8-1: Supermarket Prepared Foods Purchase Decision, In-Store Purchase Decision Influencers, Participants, Appeal & Portability, by Age
  • HH income analysis
  • Table 8-2: Supermarket Prepared Foods Purchase Decision, In-Store Purchase Decision Influencers, Participants, Appeal & Portability, by HH Income
  • Race/ethnicity analysis
  • Table 8-3: Supermarket Prepared Foods Purchase Decision, In-Store Purchase Decision Influencers, Participants, Appeal & Portability, by Race/Ethnicity
  • Presence of children analysis
  • Table 8-4: Supermarket Prepared Foods Purchase Decision, In-Store Purchase Decision Influencers, Participants, Appeal & Portability, by Presence of Children
  • Convenience Store Prepared Foods Purchase Decision, In-Store Purchase Decision Influencers, Participants, Appeal & Portability
  • Gender analysis
  • Age analysis
  • Table 8-5: C-Store Prepared Foods Purchase Decision, In-Store Purchase Decision Influencers, Participants, Appeal & Portability, by Age
  • Race/ethnicity analysis
  • Table 8-6: C-Store Prepared Foods Purchase Decision, In-Store Purchase Decision Influencers, Participants, Appeal & Portability, by Race/Ethnicity
  • Presence of children analysis
  • Table 8-7: C-Store Prepared Foods Purchase Decision, In-Store Purchase Decision Influencers, Participants, Appeal & Portability, by Presence of Children

Chapter 9: Prepared Foods Taste, Variety, Value, Health & Brand Preferences

  • Introduction
  • Summary analysis
    • Leveraging attributes for gain
    • Taste, value and variety
    • QSR competition
    • Branding preferences
    • Graph 9-1: Prepared Foods Taste, Variety, Value, Health, Brand Preference Rating: Supermarket Prepared Foods: Food Attribute Ranking & Brand Preference
  • Supermarkets v. Convenience Stores
    • Taste, value and variety
    • QSR competition
    • Branding preferences
  • Graph 9-2: Prepared Foods: Food Attribute Ranking & Brand Preference: Supermarkets
  • Gender analysis
  • Graph 9-3: Supermarket Prepared Foods: Food Attribute Ranking & Brand Preference, by Gender
  • Age analysis
  • Table 9-1: Supermarket Prepared Foods: Food Attribute Ranking & Brand Preference, by Age
  • HH income analysis
  • Table 9-2: Supermarket Prepared Foods: Food Attribute Ranking & Brand Preference, by HH Income
  • Convenience Store Prepared Foods: Food Attribute Ranking & Brand Preference
    • Taste, value and variety
    • QSR competition
    • Branding preferences
  • Graph 9-4: Prepared Foods: Food Attribute Ranking & Brand Preference: Convenience Stores
  • Note on gender
  • Age analysis
  • Table 9-3: C-Store Prepared Foods: Food Attribute Ranking & Brand Preference, by Age
  • HH income analysis
  • Table 9-4: Prepared Foods: Food Attribute Ranking & Brand Preference, by HH Income
  • Race/ethnicity analysis
  • Table 9-5: Prepared Foods: Food Attribute Ranking & Brand Preference, by Race/Ethnicity

Chapter 10: Reasons for Not Getting Prepared Foods

  • Introduction
  • Summary analysis
    • Pricing
    • Home cooked meals and other options
    • Quality and taste
    • Carry what I normally eat!
  • Graph 10-1: Reasons Consumers Do Not Purchase Prepared Foods
    • Gender analysis
  • Table 10-1: Reasons Consumers Do Not Purchase Prepared Foods, by Gender
    • Age analysis
  • Table 10-2: Reasons Consumers Do Not Purchase Prepared Foods, by Age
    • HH income analysis
  • Table 10-3: Reasons Consumers Do Not Purchase Prepared Foods, by HH Income
    • Race/ethnicity analysis
  • Table 10-4: Reasons Consumers Do Not Purchase Prepared Foods, by Race/Ethnicity
    • Regional analysis
  • Table 10-5: Reasons Consumers Do Not Purchase Prepared Foods, by Race/Ethnicity
  • Presence of children analysis
  • Table 10-6: Reasons Consumers Do Not Purchase Prepared Foods, by Presence of Children

Chapter 11: Custom Consumer Group Analysis

  • Meet the custom consumer groups
    • Healthy Eaters
  • Table 11-1: Healthy Eaters Consumer Group: Key Attitudes & Behaviors
  • Budget Buyers
  • Table 11-2: Budget Buyers Consumer Group: Key Attitudes & Behaviors
  • Table 11-3: Tenuous Spendthrifts Consumer Group: Key Attitudes & Behaviors
  • Table 11-4: Demographic Analysis: Food Retail Custom Consumer Groups
  • Market basket analysis: supermarkets
  • Table 11-5: Supermarket Food, Foodservice, Consumer Packaged Goods, Merchandise & Service Purchases, by Type of Good/Service: Food Retail Custom Consumer Groups
  • Market basket analysis: convenience stores
  • Table 11-6: Convenience Store Food, Foodservice, Consumer Packaged Goods, Merchandise & Service Purchases, by Type of Good/Service: Food Retail Custom Consumer Groups
  • Custom consumer group prepared food purchases
  • Supermarket analysis
  • Table 11-7: Supermarket Prepared Foods Purchased, by Food Type:
  • Food Retail Custom Consumer Groups
  • Convenience store analysis
  • Table 11-8: Convenience Store Prepared Foods Purchased, by Food Type:
  • Food Retail Custom Consumer Groups
  • Introduction
  • Visit frequency definitions

Chapter 12: Engaged Prepared Foods Users

  • Summary analysis: a question of engagement
  • Table 12-1: Supermarket Mean Use in Past 3 Months, by Mean Supermarket Prepared Foods Use, Mean C-Store Use and Mean C-Store Prepared Foods Use
  • Supermarket repeat users: cross channel use & cross-channel prepared foods use
  • Table 12-2: Supermarket Mean Use in Past 3 Months, by Mean Supermarket Prepared Foods Use, Mean C-Store Use and Mean C-Store Prepared Foods Use
  • C-store repeat users: cross channel use & cross-channel prepared foods use
  • Table 12-3: C-Store Mean Use in Past 3 Months, by Mean C-Store Prepared Foods Use, Mean Supermarket Use and mean Supermarket Prepared Foods Use
  • Prepared Foods Perceptions, Preferences & Shopping Context, by Usage Frequency
    • Supermarket analysis
  • Table 12-4: Supermarket Prepared Foods Perceptions, Preferences and Shopping Context, by Supermarket Prepared Foods Frequency of Use
    • Convenience store analysis
  • Table 12-5: Convenience Store Prepared Foods Perceptions, Preferences and Shopping Context, by Convenience Store Prepared Foods Frequency of Use
  • Costco Wholesale Corporation

Chapter 13: Foodservice at Retail: Brand Analysis and Store Visits

  • Membership structure
  • Table 13-1: Costco Membership, by Type: 2007-2011
  • Costco category sales
  • Table 13-2: Services Offered, Number of Costco Units: 2007-2011
  • Table 13-3: Costco Food and Foodservice Sales, 2011
  • Private label
  • Costco by the numbers
  • Table 13-4: Costco by the numbers
  • Costco prepared foods store visit
  • Store format
  • Food Court
  • Table 13-5: CostCo: Refrigerated Casings, Items & Prices, May 2012
  • Refrigerated & Hot Casings
  • Trends
  • The Fresh Market, Inc.
  • Defining the customer experience
  • Table 13-6: The Fresh Market Customer Experience, Defined
  • Value proposition
  • Growth opportunities
  • Product mix
  • The stores
    • Small box advantage
  • The Fresh Market by the numbers
    • Sales top $1 billion on strong growth trend
  • Table 13-7: The Fresh Market by the numbers
  • The Kroger Co.
  • Store formats
  • Fresh Fare
  • Convenience stores
  • Private label powerhouse
  • Kroger by the numbers
    • 2011
    • 2010
  • Table 13-8: Kroger by the numbers
  • Kroger: Food 4 Less prepared foods store visit
  • Restaurant-like kiosk
  • Hot foods
  • Deli
  • Bakery
  • Table 13-9: Food 4 Less: Prepared Food Counter, Items & Prices, April 2012
  • Kroger: Ralphs prepared foods store visit
  • Signature Salsa & Chips Bar
  • Beverage Center
  • Ice Cream Center
  • Bakery
  • Restaurant-like kiosk
  • Hot foods
  • Deli
  • Table 13-10: Ralphs: Prepared Food Counter, Items & Prices, April 2010
  • Safeway Inc.
  • Store formats
  • Lifestyle reformats
  • Own brand developments
    • Core brand developments
    • Premium brand developments
    • Health & Wellness brand developments
  • Safeway by the numbers
  • Table 13-11: Safeway by the numbers
  • Safeway: Dominick's prepared food store visit
  • Deli Section
  • Table 13-12: Dominick's/Safeway: Deli Counter, Items & Prices, May 2012
  • Hot Bar
  • Salad Bar
  • Table 13-13: Dominick's/Safeway: Hot bar & Salad bar, Items & Prices, May 2012
  • Soup Bar
  • Table 13-14: Dominick's/Safeway: Soup Bar, Items & Prices, May 2012
  • Refrigerated Casings
  • Table 13-15: Dominick's/Safeway: Refrigerated Casings, Items & Prices, May 2012
  • Hot and Ambient Casings
  • Table 13-16: Dominick's/Safeway: Hot & Ambient Casings Items & Prices, May 2012
  • Starbucks
  • Table 13-17: Dominick's/Safeway: Starbucks Items & Prices, May 2012
  • Trends
  • Safeway: Vons prepared food visit
  • Hot & Cold Bar
  • Soup Bar
  • Beverage Center
  • Bakery
  • Restaurant-like kiosk
  • Hot foods
  • Deli
  • Table 13-18: Vons: Prepared Food Counter, Items & Prices, April 2012
  • SUPERVALU INC.
  • Retail food operations
  • Private label
    • Value brand
    • National brand equivalent
    • Premium brands
  • SUPERVALU by the numbers
  • Table 13-19: SUPERVALU by the numbers
  • SUPERVALU: Alberston's prepared food store visit
  • Soup Bar
  • Beverage Center
  • Bakery
  • Restaurant-like kiosk
  • Hot foods
  • Deli
  • Table 13-20: Albertsons: Prepared Food Counter, Items & Prices, April 2012
  • Target Corporation
  • Aggressive grocery expansion
  • Table 13-21: Target Retail Units, by Category: 2007-2011
  • Translating to higher grocery sales share
  • Table 13-22: Target Retail Sales, by Category: 2009-2011
  • Urban and smaller footprint push
  • Target by the numbers
  • Table 13-23: Target by the numbers
  • SuperTarget prepared foods store visit
  • 2010-2012 comparative analysis
  • Starbucks
  • Table 13-24: SuperTarget: Starbucks, Items & Prices, May 2012
  • Pizza Hut
  • Table 13-25: Target: Pizza Hut, Items & Prices, May 2012
  • Refrigerated Casings
  • Table 13-26: SuperTarget: Refrigerated Casings, Items & Prices, May 2012
  • Tesco PLC
  • Fresh & Easy
    • EatWell
  • Sales crack $1 billion
  • Table 13-27: Fresh & Easy by the numbers
  • Fresh & Easy prepared food store visit
  • Easy Meals/Fresh Deals
  • Fresh & Easy Kitchen
  • Goodness For Kids
  • Eat Well
  • “Gourmet”
  • Sides
  • Beverage Center
  • Bakery
  • Table 13-28: Fresh & Easy: Prepared Food Counter, Items & Prices, April 2012
  • Walmart Stores, Inc.
  • Meat and produce to provide halo for fresh foods
  • Low price guarantee
  • Increasing assortment
  • Smaller footprint experimentation
  • Table 13-29: Walmart U.S. Unit Count, by Store Format
  • Walmart by the numbers
  • Table 13-30: Walmart by the numbers
  • Walmart Neighborhood Express prepared foods visit
  • Refrigerated Casings
  • Table 13-31: Walmart Express: Refrigerated Casings, Items & Prices, May 2012
  • Walmart Neighborhood Store prepared foods visit
  • Trends
  • Heated Casings
  • Table 13-32: Walmart Neighborhood Store: Heated Casings, Items & Prices, May 2012
  • Soup Bar
  • Table 13-33: Walmart Neighborhood Store: Soup Bar, Items & Prices, May 2012
  • Refrigerated Casings
  • Table 13-34: Walmart Neighborhood Store: Refrigerated Casings, Items & Prices, May 2012
  • Whole Foods Market
  • Core values
    • Health Starts Here
    • Wellness Clubs
    • Whole Kids Foundation
  • Whole Foods by the numbers
  • Table 13-35: Whole Foods by the numbers
  • Whole Foods Market prepared food visit
  • Store introduction: a dynamic third place
  • Summary takeaways
    • Prepared foods enhance customer interaction flexibility
  • 2010-2012 trend takeaways
    • Maintaining, but not leading?
    • Product integration potential
  • Restaurant/foodservice kiosk analysis
  • Table 13-36: Whole Foods: Restaurants/Foodservice Kiosks, Items & Prices, 2010-2012
  • Hot bar analysis
  • Salad bar analysis
  • Soup bar analysis
  • Refrigerated casings

Appendix: Additional Consumer Tables

  • Prepared foods usage and mean usage & usage share at retail establishments
  • Table Appendix-1: Retail Establishment Prepared Foods Visits, Mean Visits & Visit Share: Gender Analysis
  • Prepared foods usage and mean usage & usage share at retail establishments
  • Table Appendix-2: Retail Establishment Prepared Foods Obtainment, Mean Visits & Visit Share: Age Analysis
  • Prepared foods usage and mean usage & usage share at retail establishments
  • Table Appendix-3: Retail Establishment Prepared Foods Obtainment, Mean Visits & Visit Share: HH Income Analysis
  • Prepared foods usage and mean usage & usage share at retail establishments
  • Table Appendix-4: Retail Establishment Prepared Foods Obtainment, Mean Visits & Visit Share: Race/Ethnicity Analysis
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