米国のペット用品の小売・インターネットショッピングの動向 (第4版)

当レポートでは、米国のペット用品の小売・インターネットショッピングの最新動向について分析し、主なオンサイト・オンライン販売チャネルの構造や、全体的な売上高・市場シェア、市場競争の主な影響要因、買い物客の心理状態 (価値観・優先事項など) や属性、ペットフードおよびペット用医薬品の購入チャネルの利用状況 (売上高・シェア)、主要企業 (Amazon、Chewy、Walmart、PetSmart、Petcoなど) の顧客吸引力・事業展開状況、といった情報を取りまとめてお届けいたします。

目次

第1章 エグゼクティブサマリー

第2章 売上高とチャネル使用：概要

• 分析概要
• 主なペット製品の売上高
  • 小売販売と獣医販売
  • インターネットと実店舗の小売販売
  • ペット専門とその他すべての販売
  • 小売チャネル：ペット製品の売上高とシェア
  • 小売チャネル：ペットフードの売上高とシェア
  • 小売チャネル：ペット用品（食品以外）の売上高とシェア

第3章 競合情勢

• 分析概要
• ペット業界のオムニマーケット
  • オムニマーケットとオムニチャネル
  • ペット業界の再編
  • オムニマーケットの促進要因としてのウェルネス
  • オムニマーケットの企業バージョン：Mars、Chewy、Petco、CGP
  • 業界を超えたイノベーションの創出
  • Amazonとペット/獣医サービス：いつ完成するのか？
  • 企業合併・買収 (M&A)
• 競争のためのツールボックス
  • プライベートブランドの活用
  • 顧客特典とロイヤルティプログラム
  • 自動発送、サブスクリプション、保存
  • 宅配、店頭受け取り (BOPUS)、カーブサイド
  • 消費者への直接販売
  • 顧客向け決済サービス
  • 獣医・ペットケアサービスの小売化

第4章 買い物客の心理状態

• 分析概要
• 主婦としてのペット
  • ペットを飼う動機
  • 家族としてのペット
  • 家族としての猫
  • 昼夜兼行のペットの子育て
  • 健康市場としてのペット市場
• 買い物客の優先事項と価値観
  • ペット製品：自体が優先事項
  • 製品購入の最も重要な要素としての品質
  • 進化する価値
• 購入促進要因としてのペットウェルネス
• ペット用健康製品を探す
• 犬や猫のペットのストレスへの対処する
• ペットの高齢化への対応
• 肥満症・特別なニーズのあるペット向けの製品
• 医療としてのペットフード

第5章 ペットフードへの注目

• 分析概要
• 売上高・市場シェア
  • 売上高：オンライン vs 実店舗
  • ペットフード製品の売上高・シェア：小売チャネル別
  • オンラインショッピングの成長が、実店舗の業績を抑制
  • Walmart：ショッピング客の吸引力で最上位の小売業者
  • 小売ショッピングの偏り：犬/猫の所有者別
  • ペットフードのクロスチャネル・ショッピング
  • インターネットは販売だけではない
  • 直販型 (DTC) 生鮮ペットフード：従来型の小売業者への課題
• 買い物客の人口統計：ペットフード
  • 顧客層：主要なチャネルと小売業者
  • 詳細な人口統計データ

第6章 ペット用医薬品への注目

• 分析概要
• 売上高とシェア
  • 獣医部門の独占市場に対するeコマースの侵入
  • ノミ/マダニ/糸状虫用処方薬のショッピング：オンサイト獣医とオンライン販売のシェア
  • ノミ/ダニ駆除市販薬のショッピング：オンサイトの実店舗とのオンライン販売のシェア
  • ノミ駆除剤の顧客吸引力：チャネル別
  • ノミ駆除のクロスチャネルショッピング
  • オンラインブーム
  • 市販薬の小売購入パターン
  • カンナビジオール (CBD) の消費者への直接配送手段
  • 買い物客の人口統計：ノミ駆除剤
  • 顧客層：獣医部門と大手小売業者
  • 詳細な人口統計表

Scope of Report

This report provides a data-rich analysis of pet product retail sales and shopping patterns in the U.S., with a primary focus on dog and cat products. Report coverage spans e-commerce, discount stores/supercenters and supermarkets, pet specialty stores, and the veterinary sector. Along with detailed retail sales and share quantification, the discussion examines competitive dynamics, pet product shopper psychographics, and customer demographics by channel and key retailers (such as Amazon, Chewy, Walmart, PetSmart, and Petco). Focus chapters on pet food and pet medication/flea control further assess retail dynamics in these core pet market categories.

Report Methodology

The information contained in this report was obtained from primary and secondary research. Primary research includes proprietary online consumer polls of U.S. adult pet owners (age 18+), conducted on an ongoing basis by Packaged Facts, to measure purchasing patterns and attitudes regarding pet products and services. The Packaged Facts surveys cited in this report were primarily conducted between January and November 2022.

The pet ownership and pet owner demographic data draw on trended MRI-Simmons National Consumer Study data through the Summer 2022 survey release, including trending and comparison with pre-COVID-19 patterns. Secondary research includes information and data-gathering from consumer business and pet/vet trade publications.

Market size and segmentation calculations draw on various sources: syndicated sales-tracking data; reported revenues of pet product manufacturers, retailers, and pet services providers; background sales data from syndicated sales-tracking sources; surveys of independent and chain pet store retailers; government data, including U.S. Bureau of Labor Statistics Consumer Expenditure Surveys; and figures from other market research sources.

Table of Content

Executive Summary

Scope & Methodology

Scope of Report

Report Methodology

Overview of Dollar Sales and Channel Usage

Retail vs. Veterinary Sales

Table U.S. Sales of Pet Products: Overall, Retail Sector Pet Food/Treats and Pet Supplies, and Veterinary Sector Products, 2020 - 2022P, 2026P (dollar sales in billions and percent growth)

Internet vs. Brick & Mortar Retail Sales

Pet Specialty vs. All Other Sales

Retail Channel Pet Product Sales and Shares

Retail Channel Pet Food Sales and Shares

Retail Channel Pet Supplies (Non-Food) Sales and Shares

Competitive Landscape

Pet Omnimarket

Pet Industry Reset

Wellness as Omnimarket Driver

Shopper Psychographics

Pets as Homemakers

Cats as Family

Pet Parenting Day and Night

The Pet Market as Health Market

Pet Products Are Themselves Priority

Focus on Pet Food

Brick & Mortar vs. e-Commerce Sales Projections

Growth in Online Shopping Curbs Brick & Mortar Performance

Table Leading Channels for Pet Food Shopping, Fall 2019 - Summer 2022 (percent)

Walmart Is Top Pet Food Retailer by Shopper Draw

Cross-Channel Shopping for Pet Food

Focus on Pet Medications

e-Commerce Intrusion on Veterinary Sector Dominance

Table U.S. Pet Medication Sales: Overall, Veterinary Sector, Online, and Brick & Mortar, 2019 - 2022P and 2026P (in thousands of dollars)

Customer Draw for Flea Control by Channel

The Online Boom

Overview of Dollar Sales and Channel Usage

Chapter Highlights

Topline Pet Product Dollar Sales

Retail vs. Veterinary Sales

Table U.S. Sales of Pet Products: Overall, Retail Sector Pet Food/Treats and Pet Supplies, and Veterinary Sector Products, 2020 - 2022P, 2026P (dollar sales in billions and percent growth)

Internet vs. Brick & Mortar Retail Sales

Pet Specialty vs. All Other Sales

Table Pet Products Retail Sales and Shares: Internet vs. Brick & Mortar, 2017 - 2022P, 2026P (in billions of dollars, percent growth, and percent share)

Retail Channel Pet Product Sales and Shares

Table Retail Sales of Pet Products: Overall Internet, Overall Brick & Mortar, and Brick & Mortar by Retail Channel, 2017, 2020 - 2022P, and 2026P (in billions of dollars)

Table Dollar Sales Growth Rate for Pet Products: Overall Internet, Overall Brick & Mortar, and Brick & Mortar by Retail Channel, 2020 - 2022P, 2026P (annual percentages and 5-year CAGRs)

Table Dollar Sales Growth for Pet Products: Overall Internet, Overall Brick & Mortar, and Brick & Mortar by Retail Channel, 2020 - 2022, 2026P (in millions of dollars)

Table Retail Dollar Shares for Pet Products: Overall Internet, Overall Brick & Mortar, and Brick & Mortar by Retail Channel, 2017, 2020 - 2022P, and 2026P (percent)

Retail Channel Pet Food Sales and Shares

Table Retail Sales of Pet Food/Treats: Overall Internet, Overall Brick & Mortar, and Brick & Mortar by Retail Channel, 2017, 2020 - 2022P, and 2026P (in billions of dollars)

Table Dollar Sales Growth Rate for Pet Food/Treats: Overall Internet, Overall Brick & Mortar, and Brick & Mortar by Retail Channel, 2020 - 2022P, 2026P (annual percentages and 5-year CAGRs)

Table Dollar Sales Growth for Pet Food/Treats: Overall Internet, Overall Brick & Mortar, and Brick & Mortar by Retail Channel, 2020 - 2022, 2026P (in millions of dollars)

Table Retail Dollar Shares for Pet Food/Treats: Overall Internet, Overall Brick & Mortar, and Brick & Mortar by Retail Channel, 2017, 2020 - 2022P, and 2026P (percent)

Retail Channel Pet Supplies (Non-Food) Sales and Shares

Table Retail Sales of Pet Supply Products (Non-Food): Overall Internet, Overall Brick & Mortar, and Brick & Mortar by Retail Channel, 2017, 2020 - 2022P, and 2026P (in billions of dollars)

Table Dollar Sales Growth Rate for Pet Supply Products (Non-Food): Overall Internet, Overall Brick & Mortar, and Brick & Mortar by Retail Channel, 2020 - 2022P, 2026P (annual percentages and 5-year CAGRs)

Table Dollar Sales Growth for Pet Supply Products (Non-Food): Overall Internet, Overall Brick & Mortar, and Brick & Mortar by Retail Channel, 2020 - 2022, 2026P (in millions of dollars)

Table Retail Dollar Shares for Pet Supply Products (Non-Food): Overall Internet, Overall Brick & Mortar, and Brick & Mortar by Retail Channel, 2017, 2020 - 2022P, and 2026P (percent)

Competitive Landscape

Chapter Highlights

The Pet Industry Omnimarket

Omnimarket vs. Omnichannel

Pet Industry Reset

Wellness as Omnimarket Driver

Corporate Versions of Omnimarket: Mars, Chewy, Petco, CGP

Incubating Cross-Industry Innovation

Amazon and Pet/Vet Services: When Will the Shoe Drop?

Mergers & Acquisitions

The Toolbox for Competing

Leveraging Private Label

• Table Select Private-Label Pet Food Brands,

Customer Rewards and Loyalty Programs

Table Services Offered by Pet Specialty Stores, 2022 (percent of pet specialty shoppers)

Autoship, Subscribe & Save

Table Share of Pet Owners With Current Pet-Related Subscriptions for Products or Services by Type and Generational Cohort, 2022 (percent)

Home Delivery, BOPUS, and Curbside

Direct-to-Consumer

Payment Services for Customers

The Retail-ization of Vet and Pet Care Services

Shopper Psychographics

Chapter Highlights

Pets as Homemakers

Motivations for Pet Ownership

Pets as Family

Cats as Family

Pet Parenting Day and Night

The Pet Market as Health Market

Table Level of Agreement with Statement: "My pets are important to my physical/mental health," January 2022 (percent of dog, cat, and other pet owners)

Shopper Priorities and Values

Pet Products Are Themselves Priority

Quality as Most Important Factor to Product Purchasing

Advancing Values

Pet Wellness as Purchase Driver

On the Hunt for Pet Health Products

Addressing Pet Stress Among Dogs and Cats

Serving the Aging Pet Population

Table Share of Dog-Owning Households With Puppies Under Age 1 or Senior Dogs Age 7+, 2012 - 2021/22 (percent)

Table Share of Cat-Owning Households With Kittens Under Age 1 or Senior Cats Age 7+, 2011/12 - 2021/22 (percent)

Products for Overweight and Special Needs Pets

Pet Food as Health Care

Table Leading Types of Specialized Pet Food Formulations: Dog vs. Cat Owners, August 2022 (percent of dog/cat owners using)

Focus on Pet Food

Chapter Highlights

Sales & Shares

Online vs. Brick & Mortar Sales

Table U.S. Pet Food/Treat Retail Sales: Overall, Online, and Brick & Mortar, 2019 - 2022P and 2026P (in thousands of dollars)

Table Share of Pet Food/Treat Retail Dollar Sales: Online vs. Brick & Mortar, 2019 - 2022P and 2026P (percent)

Pet Food Product Sales and Shares by Retail Channel

Table Retail Sales of Pet Food/Treats: Overall Internet, Overall Brick & Mortar, and Brick & Mortar by Retail Channel, 2017, 2020 - 2022P, and 2026P (in billions of dollars)

Table Dollar Sales Growth Rate for Pet Food/Treats: Overall Internet, Overall Brick & Mortar, and Brick & Mortar by Retail Channel, 2020 - 2022P, 2026P (annual percentages and 5-year CAGRs)

Table Dollar Sales Growth for Pet Food/Treats: Overall Internet, Overall Brick & Mortar, and Brick & Mortar by Retail Channel, 2020 - 2022, 2026P (in millions of dollars)

Table Retail Dollar Shares for Pet Food/Treats: Overall Internet, Overall Brick & Mortar, and Brick & Mortar by Retail Channel, 2017, 2020 - 2022P, and 2026P (percent)

Growth in Online Shopping Curbs Brick & Mortar Performance

Table Leading Channels for Pet Food Shopping, Fall 2019 - Summer 2022 (percent)

Walmart Is Top Retailer by Shopper Draw

Retail Shopping Skews by Dog/Cat Ownership

Table Shopper Draw by Channel and Leading Retailers and by Pet Ownership: Dogs/Not Cats, Cats/Not Dogs, Dogs + Cats, 2021/22 (index against pet owners overall)

Cross-Channel Shopping for Pet Food

Table Cross-Channel Shopping Patterns for Pet Food Products: Index by Leading Channels and Retailers, 2021/22 (index)

Internet Not Just About Sales

Table Uses of Internet in Past 12 Months for Pet Food, Pet Treats/Chews, and Selected Non-Food Pet Supplies, 2022 (percent of pet product purchasers)

DTC Fresh Pet Food Challenges Brick & Mortar-Based Retailers

Shopper Demographics: Pet Food

Customer Demographics: Leading Channels and Retailers

Table Demographic Skews for Pet Food Customers by Leading Retail Chains or E-Tailers: Walmart, Chewy, Amazon, PetSmart, Petco, 2021/22 (index)

Detailed Demographic Tables

Table Pet Food Shopping Patterns by Customer Demographic: Overall, Walmart, Supermarket/Grocery Stores, Wholesale Clubs, and Farm/Feed Stores, 2021/22 (in thousands of category shopper households)

Table Pet Food Shopping Patterns by Customer Demographic: Overall, Supermarket/Grocery Stores, Walmart, Wholesale Clubs, and Farm/Feed Stores, 2021/22 (percent)

Table Pet Food Shopping Patterns by Customer Demographic: Supermarket/Grocery Stores, Walmart, Wholesale Clubs, and Farm/Feed Stores, 2021/22 (index by channel/retailer)

Table Pet Food Channel/Retailer Shopping Patterns by Demographic: Chewy, Amazon, PetSmart, Petco, and Veterinarian, 2021/22 (in thousands of category shopper households)

Table Pet Food Channel/Retailer Shopping Patterns by Demographic: Chewy, Amazon, PetSmart, Petco, and Veterinarian, 2021/22 (percent)

Table Pet Food Channel/Retailer Shopping Patterns by Demographic: Chewy, Amazon, PetSmart, Petco, and Veterinarian, 2021/22 (index by channel/retailer)

Focus on Pet Medications

Chapter Highlights

Sales and Shares

e-Commerce Intrusion on Veterinary Sector Dominance

Table U.S. Pet Medication Sales: Overall, Veterinary Sector, Online, and Brick & Mortar, 2019 - 2022P and 2026P (in thousands of dollars)

Table Share of Pet Medication Dollar Sales: Veterinary, Online, and Brick & Mortar, 2019 - 2022P and 2026P (percent)

On-Site Veterinary vs. Online Share of Rx Flea/Tick/Heartworm Shopping

On-Site Brick & Mortar vs. Online Share of OTC Flea/Tick Product Shopping

Customer Draw for Flea Control by Channel

Table Leading Channels for Flea Control Product Shopping, Fall 2019 - Summer 2022 (percent of dog or cat owners)

Cross-Channel Shopping for Flea Control

Table Cross-Channel Shopping Patterns for Flea Control Products: Index by Leading Channels, 2021/22 (index)

The Online Boom

Table Uses of Internet in Past 12 Months for Non-Food Pet Supplies, 2022 (percent of pet product purchasers)

Retail Purchasing Patterns for Over-the-Counter Medications

Table On-Site vs. Online Purchasing Patterns for Over-the-Counter Pet Medications: Dog vs. Cat Owners, 2022 (percent)

CBD and Direct-to-Consumer Delivery

Shopper Demographics: Flea Control

Customer Demographics: Vet Sector vs. Leading Retailers

Table Demographic Skews for Flea Control Customers: Veterinary Sector, Chewy, Amazon, Walmart, PetSmart, and Petco, 2021/22 (index)

Detailed Demographic Tables

Table Channel Shopping Patterns for Flea Control Products by Demographic: Overall, Veterinary Sector, Chewy, and Amazon, 2021/22 (in thousands of category shopper households)

Table Channel Shopping Patterns for Flea Control Products by Demographic: Overall, Veterinary Sector, Chewy, and Amazon, 2021/22 (percent)

Table Channel Shopping Patterns for Flea Control Products by Demographic: Overall, Veterinary Sector, Chewy, and Amazon, 2021/22 (index by channel/retailer)

Table Channel Shopping Patterns for Flea Control Products by Demographic: Walmart, Supermarket/Grocery, PetSmart, and Petco, 2021/22 (in thousands of category shopper households)

Table Channel Shopping Patterns for Flea Control Products by Demographic: Walmart, Supermarket/Grocery, PetSmart, and Petco, 2021/22 (percent)

Table Channel Shopping Patterns for Flea Control Products by Demographic: Walmart, Supermarket/Grocery, PetSmart, and Petco, 2021/22 (index by channel/retailer)