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表紙：ケト・パレオダイエット消費者：高タンパク・低炭水化物食の動向と機会 (第2版)
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ケト・パレオダイエット消費者：高タンパク・低炭水化物食の動向と機会 (第2版)

Keto and Paleo Consumers: High Protein/Low-Carb Diet Trends and Opportunities, 2nd Edition
出版日: | 発行: Packaged Facts | ページ情報: 英文 259 Pages | 納期: 即日から翌営業日

価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=155.76円
ケト・パレオダイエット消費者：高タンパク・低炭水化物食の動向と機会 (第2版)
出版日: 2023年10月30日
発行: Packaged Facts
ページ情報: 英文 259 Pages
納期: 即日から翌営業日
  • 全表示
  • 概要
  • 目次
概要

この調査レポートは、世界の高タンパク質/低炭水化物食およびケト・パレオダイエット市場における消費者動向の現状について分析しております。

ケト (またはケトジェニック) ダイエットは、非常に低い炭水化物摂取量、高脂肪、適切なタンパク質の含有を義務付けています。この厳しい食事制限は、体をケトーシス状態にして、より早く体重を減らすことを目的としています。炭水化物を少なくすることで、体に脂肪を燃焼させる。他の低炭水化物食と比べて、炭水化物の含有量が最も少ない傾向にあります。

パレオ (または旧石器時代) ダイエットは、「原始人ダイエット」や「石器時代ダイエット」とも呼ばれ、旧石器時代の人々が食べていた (または食べることができた) 可能性のある食品で構成されています。この食事法にはさまざまなバリエーションがあり、完全に植物ベースのものもあれば、動物性食品を使ったものもあります。この食事法では、加工食品を避け、野菜・果物・ナッツ類・根菜類・卵・肉類・魚介類などのホールフードを選ぶことが奨励されています。広義の「加工食品」のほか、乳製品、穀類、添加物・精製糖、豆類、塩分、アルコール、コーヒーなどが禁止されています。

パレオダイエットは特に低炭水化物というわけではありませんが、実際に許可されている食品は、標準的な米国人の食事よりも炭水化物が少なく、タンパク質と脂肪分が多い傾向があります。

当レポートでは、ケトジェニックダイエット・パレオダイエット・アトキンスダイエット・サウスビーチダイエット・ホール30ダイエット、一般的な低炭水化物を含む低炭水化物食が分析されています。また、パレオ・ケトジェニックを謳った加工食品・飲料、およびこうした食事スタイルに適合するホールフードの両方を検討しています。併せて、消費者の人口統計・認識・動機や、食品・食生活・健康に関する態度が検討されています。

COVID-19パンデミックが消費者に及ぼす影響も、ケト・パレオダイエットを実践している場合と同様に、広義に分析します。

消費者の認識と行動におけるシフトの理由と意味については、現在と将来の市場機会との関連で分析されています。

目次

第1章 エグゼクティブサマリー

第2章 昨今の動向：パンデミックからインフレ時代まで

  • ハイライト
  • オンライン食料品ショッピング活動の活性化
    • 2020年のパンデミック初期に活動が急増
    • 多くの消費者は2021年と2022年にオンラインでより多くの食料品を注文し続けた
    • 食料品ショッピングの頻度 (2023年)：対面 vs. オンライン
    • ミールキット宅配サービスの利用
  • 多くの消費者が依然として外食を控えている
  • 食品テイクアウト・デリバリーの利用増加と、インスタント食品の選択肢
  • 間食と健康的な食習慣
    • 2021年から2022年の動向
    • 2023年の間食習慣の変化
    • ケト・パレオダイエット消費者：高タンパク・低炭水化物食の動向と機会 (第2版)
  • COVID-19への曝露に関する懸念は依然として残っている
    • ほとんどの人は依然としてパンデミックを、個人または家族/友人に対する健康上の脅威と考えている
    • 新型コロナウイルス感染症 (COVID-19) の変異種に関する懸念
    • 将来のパンデミック発生の可能性に対する懸念
    • ワクチン接種計画は、多くの消費者がCOVID-19とインフルエンザを真剣に受け止めていることを明らかにしているが、懸念を報告している消費者よりワクチン接種を受けている人は少ない可能性がある
    • ケト・パレオダイエット消費者はパンデミックへの懸念を表明しており、2023年に最新のCOVID-19ブースター接種を受ける可能性が高い
  • パンデミックによる個人への悪影響
    • 2020年と2021年に報告された悪影響
    • 2022年の継続的な精神的および身体的健康への影響
    • ストレスレベルと食品/飲料の消費への影響
  • 労働習慣に対する短期的な影響
    • 働き方の変化は2021年、2022年も継続
    • ケト・パレオダイエット消費者：高タンパク・低炭水化物食の動向と機会 (第2版)
    • 在宅勤務の能力と頻度
    • コワーキングスペースで働くか、在宅勤務するか
  • 価格の上昇：サプライチェーンの危機からインフレまで
    • 大多数の消費者が食品価格の高騰に気づき、多くの人が購入の決定を変えている
    • 消費者は2023年の食品購入の決定において価格がより重要であると考える
    • 家計支出の削減
  • 食糧不足：サプライチェーンがブランド・製品に及ぼす課題
    • 食糧不足への懸念
    • 食料品および飲料品の備蓄

第3章 市場の概要と動向

  • ハイライト
  • ケトダイエット、パレオダイエット、低炭水化物ダイエット、高タンパク質ダイエット
    • 特別な食事の特徴
    • ケト (ケトジェニック) ダイエット
    • パレオ (旧石器時代) ダイエット
    • アトキンスダイエット
    • サウスビーチダイエット
    • ホール30ダイエット
    • 特別な食事についての知識
  • 食物アレルギー、不耐症/過敏症、その他の食事制限
    • ケト・パレオダイエット消費者：高タンパク・低炭水化物食の動向と機会 (第2版)
    • 食物アレルギーと乳糖不耐症の報告率は時間の経過とともに上昇
    • 食べ物の好みとアレルギー/不耐症
    • アレルギー表示のある食品の購入
    • 多くの消費者は、アレルギーや不耐症以外の理由でアレルギー対応食品を購入している
  • 植物性・植物志向の動向
    • 定義
    • ビーガン
    • ベジタリアン
    • ペスカタリアン
    • フレキシタリアン
    • 雑食性
    • 植物ベースの食事と持続可能性：一般の人々にとって重要な流行語
    • 消費者の4分の1は、2023年には主にフレキシタリアンダイエットを行うと主張
    • 「削減主義者」の考え方が、動物製品を食べる消費者の間で広がる (フレキシタリアンの間だけではない)
  • 間食の傾向
    • ほとんどの消費者は、毎日間食をしています
    • 好きな間食の種類
    • 食事の「間食化」
    • 消費者が一日中間食をするとき
    • 消費者が朝と夕方/深夜に間食する食品
    • 製品例
    • ケト・パレオダイエット消費者：高タンパク・低炭水化物食の動向と機会 (第2版)
  • COVID-19のパンデミックはオンライン食料品市場に必要なきっかけとなった
    • ケト・パレオ市場への影響
  • 消費者が求める栄養素と成分
    • タンパク質：人々が摂取しようとする、最も人気のある栄養素
    • 栄養素の摂取に使用される摂取源
    • 消費者は鶏肉や全植物源からのタンパク質の消費が増加していると報告
    • 機能的な健康上の利点
    • 砂糖摂取の回避または抑制
    • 砂糖摂取を回避・抑制する理由
    • 低カロリー/ノンカロリー甘味料よりは、砂糖が好まれ続けている
    • 多くの甘味料は、消費者によって安全ではないと考えられている
    • ナトリウムの回避または抑制
    • 消費者が栄養成分表示に求める情報
  • マインドフルで直感的な食事
    • 意味
    • 人々がマインドフルで直感的な食事を実践している方法
    • 低炭水化物・高タンパク質の食事との関係
    • ダイエット活動
    • マインドフルで直感的な食事パターンに関連する感情と行動の頻度
    • 消費者のマインドフルネス指数
  • 食品廃棄物に関する懸念
    • ほとんどの消費者が、食品廃棄物について懸念している
    • ケト・パレオダイエット消費者：高タンパク・低炭水化物食の動向と機会 (第2版)
    • 消費者が食品廃棄物を減らす方法
    • 低炭水化物およびケト・パレオダイエット品の機会

第4章 ケト・パレオ・高タンパク質・低炭水化物の動向

  • ハイライト
  • ケト・パレオダイエット品市場の見通し
  • 「健康志向」の傾向
    • クリーンラベルの動向
    • オーガニック・非遺伝子組み換え
    • 砂糖不使用/砂糖無添加の製品と代替甘味料
    • 栄養価を高めるためのナッツ・フルーツ・種子・「スーパーフード」の追加
    • ビーガン/植物ベース製品：植物中心の食生活を求める人々へのアピール
    • 牧草飼育
  • 機能性食品・飲料
  • ホームベーキングの動向
    • ケト・パレオダイエット消費者：高タンパク・低炭水化物食の動向と機会 (第2版)
  • DTC (DIRECT-TO CONSUMER) とオンラインマーケティング
    • ニッチな魅力を持つ新しい企業や製品が、DTCチャネルを選択する可能性
    • サブスクリプションによる消費者の節約効果と販売促進
    • プライベートブランド
  • 実店舗での購入動向
    • 小売店は衝動買いに依存している
    • 製品の主張を前面に押し出す
    • プライベートラベル製品による、店舗の訪問者数と小売業者のロイヤルティの促進

第5章 消費者統計

  • ハイライト
  • パレオダイエット・ケトダイエットの普及率と、高タンパク質・低炭水化物食品・食事への関心
  • 男女別の動向
  • 年齢層別・世代別の動向
    • ケト・パレオダイエット消費者：高タンパク・低炭水化物食の動向と機会 (第2版)
  • 世帯収入に基づくパターン
  • 地域の違い
  • 都市部・郊外・農村部の消費者
  • 学歴
  • 世帯内における子供の存在および婚姻/パートナーシップの状況
  • 人種/民族
  • 植物志向の消費者
    • ケト・パレオダイエット消費者：高タンパク・低炭水化物食の動向と機会 (第2版)
  • オンライン食料品ショッピング客 (食品配達およびピックアップサービス)

第6章 消費者心理

  • ハイライト
  • 特別食の制限または好み
  • ストレス、不安、疲労、孤独のレベル
  • ケトダイエットやパレオダイエットに従わない消費者の中には、ケトダイエットやパレオラベルを探し、これらの製品に高いお金を払う人もいます。
  • 食事に対する態度
    • 食品の特性を重視
    • 炭水化物とタンパク質
    • 食事制限と栄養上の利点
    • 甘味料と低カロリー製品
    • ケト・パレオダイエット消費者：高タンパク・低炭水化物食の動向と機会 (第2版)
    • 間食
    • レストランでの調理と外食
    • プレミアムな味わいと斬新なものに対する寛容さ
    • プレミアムで斬新な食の好み
    • 消費者が新しい食品を試そうとする要因
    • 食品の概念への関心
    • 食品の栄養とセールでの食品の購入
  • ショッピング行動
    • 食事の計画と衝動買い
    • ショッピングした食料品店の分類
    • ケト・パレオダイエット消費者：高タンパク・低炭水化物食の動向と機会 (第2版)
  • 調理スキル
    • 料理スキルに対する自信度と自己評価
    • 電子レンジの使用
目次
Product Code: LA18274174

This Packaged Facts report examines the dynamics of the current landscape for consumer trends in the high protein/low carb and keto and paleo markets.

The keto (or ketogenic) diet mandates very low carbohydrate intake, high fat, and adequate protein content. The strictness of this diet is intended to bring the body into ketosis for faster weight loss. It forces the body to burn fat by making carbohydrates scarce. This diet tends to be the lowest in carbohydrate content compared to other low-carb diets.

The paleo (or Paleolithic) diet, also called the "caveman diet" or the "stone age diet", consists of foods that may have (or could have) been eaten by our Paleolithic counterparts. There are different variants of the diet, with some being fully plant-based and some featuring animal products. The diet encourages adherents to avoid processed foods and opt instead for whole options like vegetables, fruits, nuts, roots, eggs, meat, and seafood. Besides the broad category of "processed", forbidden foods include dairy products, grains, added/refined sugars, legumes, salt, alcohol, and coffee.

Although the paleo diet is not specifically low-carb, in practice the allowed foods tend to provide fewer carbohydrates and more protein and fat content than standard American diets.

Low-carb diets including keto, paleo, Atkins, South Beach, Whole30, and general low-carb diets are analyzed. This report considers both packaged foods and beverages with paleo and keto claims, as well as whole foods that fit with these eating styles. Consumer demographics, perceptions, motivations, and attitudes on food, diet, and health are considered.

Effects of the COVID-19 pandemic on consumers are also analyzed in a broad sense, as well as in the context of following a keto or paleo diet.

The reasons for and implications of shifts in consumer perception and behavior are analyzed in the context of present and future market opportunities.

The report has dozens of tables showcasing numerical survey data on consumer demographics and psychographics and numerous marketing photographs. This report goes in-depth on COVID-19 and inflation trends that have affected the food and beverage market.

Primary research includes national online consumer polls of U.S. adult consumers (age 18+) conducted on an ongoing basis by Packaged Facts to analyze attitudes of consumers and their relevant food and beverage preferences.

Survey data from MRI-Simmons are used to analyze the demographics and psychographics of consumers following special diets including keto, paleo, Atkins, South Beach, and Whole30.

Supplementing Packaged Facts' exclusive surveys are analysis of the 2022 and 2023 Food & Health Surveys conducted by the International Food Information Council, which analyze consumer food purchase decisions, diet and lifestyle choices, snacking activity, and perception of health benefits in foods.

TABLE OF CONTENTS

CHAPTER 1: EXECUTIVE SUMMARY

  • Keto and Paleo Diets and Low-Carb/High Protein Eating
  • Recent Trends in Dieting and Interest in Weight Maintenance/Weight Loss
  • Various High-Protein/Low-Carb Eating Plans Appeal to Different Demographics
  • Scope

CHAPTER 2: RECENT HISTORICAL TRENDS FROM THE PANDEMIC TO THE INFLATION ERA

  • HIGHLIGHTS
  • BOOSTED ONLINE GROCERY SHOPPING ACTIVITY
    • Activity Spiked in 2020 during the Early Part of the Pandemic
      • Table 2-1. Coronavirus Food Purchase Habits: "Because of the coronavirus, I am...", 2020 - 2021 (percent of consumers)
    • Many Consumers Continued Ordering More Groceries Online in 2021 and 2022
      • Figure 2-1. Grocery Ordering Habits Continue to Be Affected by the Pandemic, 2021 - 2022 (percent of consumers)
    • Frequency of Grocery Shopping in 2023: In-Person vs. Online
      • Figure 2-2. Frequency of Buying Groceries In-Person and Online, 2023
    • Use of Meal Kit Delivery Services
      • Figure 2-3. Changes in Ordering Meal Kits during the Pandemic, 2021 - 2022 (percent of consumers)
  • MANY CONSUMERS ARE STILL HOLDING OFF ON DINING OUT
    • Figure 2-4. Restaurant Eating Habits, 2021 - 2022 (percent of consumers)
  • INCREASED USE OF FOOD CARRYOUT AND DELIVERY AND CONVENIENCE FOOD OPTIONS
    • Figure 2-5. Restaurant Habits Continue to Be Affected by the Pandemic, 2021 - 2022 (percent of consumers)
    • Figure 2-6. Using Convenience Food Options during the Pandemic, 2022 (percent of consumers)
  • SNACKING AND HEALTHY EATING HABITS
    • Trends from 2021-2022
      • Table 2-2. Coronavirus Eating Habits: "Because of the coronavirus, I am eating more...", 2021 (percent of consumers)
      • Figure 2-7. Coronavirus Habits in Snacking, Eating Frequency, and Eating "Comfort" Foods, 2021 - 2022 (percent of consumers)
      • Figure 2-8. Coronavirus Habits in Eating Fresh Produce and Processed Foods, 2021 - 2022 (percent of consumers)
    • Changes to Snacking Habits in 2023
      • Table 2-3. Current Snacking Activity Compared to Pre-Pandemic Levels, 2023 (percent of consumers)
    • Keto and Paleo Consumers: High Protein/Low-Carb Diet Trends and Opportunities, 2nd Edition
  • CONCERNS ABOUT COVID-19 EXPOSURE HAVE REMAINED
    • Most Still Consider the Pandemic a Health Threat Personally or to Family/Friends
      • Table 2-4. Coronavirus Health Concerns: "I am concerned about...", 2020 - 2021 (percent of consumers)
      • Table 2-5. Coronavirus Health Concerns: "I am concerned about...", 2022 - 2023 (percent of consumers)
      • Figure 2-9. COVID-19 Statistics, March 2020 - May 2023 (weekly trends in deaths and new hospital admissions)
    • Concerns about COVID-19 Variants
      • Figure 2-10. Concerns about the Delta/Omicron Variant and Future Variants of COVID-19, 2021 - 2023 (percent of consumers)
    • Concerns about Future Potential Pandemic Outbreaks
      • Table 2-6. Future Potential Pandemic Outbreak Concerns, 2023 (percent of consumers)
    • Vaccination Plans Reveal Many Consumers Are Taking COVID-19 and the Flu Seriously, Though Fewer May Be Getting Vaccinated Than Who Report Concerns
      • Table 2-7. Consumer Vaccination Plans, 2023 (percent of consumers)
    • Keto and Paleo Dieters Express More Pandemic Concerns and Are More Likely to Be Getting the Newest COVID-19 Booster in 2023
      • Table 2-8. Coronavirus Health Concerns: "I am concerned about..." by Keto, Paleo, and Low-Carb Dieting and Food Priorities, 2023 (percent of consumers)
      • Table 2-9. Consumer Vaccination Plans by Keto, Paleo, and Low-Carb Dieting and Food Priorities, 2023 (percent of consumers who have already gotten vaccines or will definitely get them by the end of 2023)
  • NEGATIVE PERSONAL EFFECTS OF THE PANDEMIC
    • Negative Effects Reported in 2020 and 2021
      • Table 2-10. Coronavirus Concerns: "The coronavirus has negatively affected my...", 2020 - 2021 (percent of consumers)
    • Continuing Mental and Physical Health Effects 2022
      • Figure 2-11. Changes in Mental and Physical Symptoms during the Pandemic, 2022 (percent of consumers) 2023
      • Figure 2-12. Current Feelings on Mental and Physical Symptoms Compared to "Normal" or Preferred Level, 2023 (percent of consumers)
    • Stress Levels and Impact on Food/Beverage Consumption
      • Figure 2-13. Stress Levels and Impact of Stress on Healthfulness of Food/Beverage Consumption, 2023
      • Figure 2-14. Impact of Food Consumption on Mental or Emotional Well-Being, 2023
  • NEAR TERM EFFECTS ON WORK HABITS
    • Changes to Work Patterns Continued in 2021 and 2022
      • Figure 2-15. Coronavirus Changes to Work Patterns, 2021 - 2022 (percent of consumers)
    • Keto and Paleo Consumers: High Protein/Low-Carb Diet Trends and Opportunities, 2nd Edition
    • Work from Home Ability and Frequency
      • Table 2-11. Ability to Work from Home and Frequency of Remote Work, 2023 (percent of consumers)
    • Working at a Co-Working Space or Working from Home
      • Table 2-12. Working at a Co-Working Space or Working from Home, 2023 (percent of consumers)
      • Table 2-13. Consumer Rating of Experiences Working at a Co-Working Space or Working from Home, 2023 (percent of consumers who have ever had each experience)
      • Table 2-14. Consumer Opinions on Working at a Co-Working Space or Working from Home, 2023 (percent of employed consumers)
  • RISING PRICES: FROM SUPPLY CHAIN CRUNCHES TO INFLATION
    • Table 2-15. Consumer Concerns about Rising Food Prices, 2021 - 2023 (percent of consumers)
    • The Vast Majority of Consumers Have Noticed the Rising Cost of Food, and Many Are Changing Their Purchasing Decisions
      • Figure 2-16. Noticing the Rising Cost of Food and Beverages over the Past Year, 2023
      • Figure 2-17. Impact of Rising Costs on Food/Beverage Purchasing, 2023
    • Consumers Find Price More Important for Food Purchase Decisions in 2023
      • Figure 2-18. Purchase Drivers for Food and Beverage Purchase Decisions, 2023
    • Cutting Back on Household Expenses
      • Table 2-16. Consumers Cutting Back on Household Expenses in the Last 12 Months, 2022 (percent of consumers)
      • Table 2-17. Types of Household Expenses Cut Back on in the Last 12 Months, 2022 (percent of consumers)
      • Table 2-18. Consumer Spending on "Extras", 2023 (percent of consumers)
  • FOOD SHORTAGES: SUPPLY CHAINS CHALLENGE BRANDS AND PRODUCTS
    • Concerns about Food Shortages
      • Table 2-19. Consumer Concerns about Food Shortages, 2021 - 2022 (percent of consumers)
    • Stockpiling of Food and Beverage Items
      • Table 2-20. Consumer Stockpiling of Food and Beverage Products, 2022 (percent of consumers)

CHAPTER 3: OVERVIEW AND MARKET TRENDS

  • HIGHLIGHTS
  • KETO, PALEO, LOW-CARB, AND HIGH PROTEIN DIETS
    • Special Diet Characteristics
    • Keto (Ketogenic) Diet
    • Paleo (Paleolithic) Diet
    • Atkins Diet
    • South Beach Diet
    • Whole30 Diet
    • Familiarity with Special Diets
      • Table 3-1. Familiarity with Special Diets, 2021, 2023 (percent of consumers)
  • FOOD ALLERGIES, INTOLERANCES/SENSITIVITIES, AND OTHER DIETARY RESTRICTIONS
    • Figure 3-1. Ingredients and Allergen Content in a Keto Snack Bar
    • Keto and Paleo Consumers: High Protein/Low-Carb Diet Trends and Opportunities, 2nd Edition
      • Figure 3-2. Prevalence of Food Allergies, Gluten Intolerance, and Lactose Intolerance, 2023 (percent of consumers)
      • Figure 3-3. Prevalence of Food Allergies and Intolerances/Sensitivities, 2022 (percent of consumers)
    • Rising Rates of Reported Food Allergies and Lactose Intolerance over Time
      • Table 3-2. Food Allergies and Lactose Intolerance, 2018 - 2023 (percent of consumers)
    • Food Preferences and Allergies/Intolerances
      • Table 3-3. Foods that Consumers Generally Eat, Generally Don't Like, or Are Allergic or Intolerant/Sensitive to by Type, 2022 (percent of consumers)
    • Purchases of Foods with Allergy-Friendly Labels
      • Figure 3-4. Seeking Allergy-Friendly Food Labels, 2022
    • Many Consumers Purchase Allergy-Friendly Foods for Reasons Other Than an Allergy or Intolerance
      • Figure 3-5. Reasons for Choosing Allergy -Friendly Food Labels, 2022
  • PLANT-BASED AND PLANT-FORWARD TRENDS
    • Definitions
    • Vegan
    • Vegetarian
    • Pescatarian
    • Flexitarian
    • Omnivore
    • Plant-Based Eating and Sustainability Are Buzzwords Important to the General Public
      • Figure 3-6. Magazine Covers Reflect the Issues of Importance to General Consumers
    • One-Fourth of Consumers Claim to Primarily Follow a Flexitarian Diet in 2023
      • Figure 3-7. Diets/Eating Philosophies Primarily Followed by Consumers, 2023 (percent of consumers)
    • A "Reducetarian" Mindset is Growing Among Consumers Who Eat Animal Products (and It's Not Just Among Flexitarians)
      • Figure 3-8. Reducetarian Dieters Are People Motivated to Eat Fewer Animal Products
  • SNACKING TRENDS
    • Most Consumers Snack Daily
      • Figure 3-9. Frequency of and Reasons for Snacking, 2022
    • Preferred Types of Snacks
      • Table 3-4. Preferred Types of Snacks, 2023 (percent of consumers)
    • "Snackification" of Meals
      • Figure 3-10. Article Explains How to Turn a Charcuterie Board into a Healthy Dinner
    • When Consumers Snack Throughout the Day
      • Figure 3-11. When Consumers Eat Meals and Snacks, 2022
    • What Consumers Snack on in the Morning and the Evening/Late Night
      • Figure 3-12. What Consumers Eat for Snacks in the Morning and Evening/Late Night, 2022
    • Product Examples
      • Figure 3-13. Meat and Cheese Packaged Together for a Quick High Protein Bite Suitable for Keto and Low-Carb Diets
    • Keto and Paleo Consumers: High Protein/Low-Carb Diet Trends and Opportunities, 2nd Edition
      • Figure 3-14. Grain Free Granola Snack Marketed for Paleo Diets
      • Figure 3-15. Almond Flour Crackers Marketed for Keto Diets
  • THE COVID-19 PANDEMIC WAS THE JUMPSTART THE ONLINE GROCERY MARKET NEEDED
    • Impact on the Keto and Paleo Market
  • NUTRIENTS AND INGREDIENTS SOUGHT BY CONSUMERS
    • Protein Is the Most Popular Nutrient That People Try to Consume
      • Figure 3-16. Nutrients Consumers Seek to Consume, 2023
    • Sources Used to Consume Nutrients
      • Figure 3-17. Sources Consumers Use to Consume Nutrients, 2023
    • Consumers Report Increasing Consumption of Protein from Poultry and Whole-Plant Sources
      • Figure 3-18. Changes in Consumption of Protein Sources in the Last Year, 2023
    • Functional Health Benefits
      • Figure 3-19. Functional Benefits Sought from Food/Beverages/Nutrients, 2023
    • Avoiding or Limiting Sugar Intake
      • Figure 3-20. Avoiding or Limiting Sugars, 2023
    • Reasons for Avoiding or Limiting Sugar Intake
      • Figure 3-21. Reasons for Avoiding or Limiting Sugars, 2023
    • Sugar Continues to Be Preferred Over Low/No-Calorie Sweeteners
      • Figure 3-22. Preferences for Sweeteners, 2023
      • Table 3-5. Preferences for Sweetener Types, 2022 (percent of consumers)
    • Many Sweeteners Are Considered Unsafe by Consumers
      • Figure 3-23. Consumer Beliefs on Safety of Ingredients, 2023
    • Avoiding or Limiting Sodium
      • Figure 3-24. Actions Taken to Limit/Avoid Sodium, 2023
    • Information Consumers Seek Out on Nutrition Facts Labels
      • Figure 3-25. Information Consumers Seek Out on Nutrition Facts Labels, 2022
  • MINDFUL AND INTUITIVE EATING
    • Definition
    • How People Are Practicing Mindful and Intuitive Eating
    • Relation to Low-Carb and High Protein Diets
    • Dieting Activity
      • Figure 3-26. Adherence to a Diet/Eating Pattern in the Past Year, 2019 - 2023
    • Frequency of Feelings and Behaviors Associated with Mindful and Intuitive Eating Patterns
      • Figure 3-27. Frequency of Feelings/Behaviors Involving Food, 2023
    • Consumer Mindfulness Index
      • Figure 3-28. Consumer Mindfulness Index, 2023
  • CONCERNS ABOUT FOOD WASTE
    • Most Consumers Are Concerned about Food Waste
      • Figure 3-29. Levels of Concerns about Food Waste and Reasons for Concern, 2022
      • Table 3-6. Levels of Concern about the Environment and Sources of Food Waste, 2022 (percent of consumers)
    • Keto and Paleo Consumers: High Protein/Low-Carb Diet Trends and Opportunities, 2nd Edition
    • How Consumers Reduce Food Waste
      • Figure 3-30. Actions Taken to Reduce Food Waste, 2022
    • Opportunities for Low-Carb and Keto/Paleo Foods
      • Figure 3-31. Packaging with Active Coating to Increase Shelf Life

CHAPTER 4: KETO, PALEO, HIGH PROTEIN, AND LOW-CARB TRENDS

  • HIGHLIGHTS
  • OUTLOOK FOR KETO AND PALEO FOOD MARKET
  • "BETTER-FOR-YOU" TRENDS
    • Clean Label Trends
      • Figure 4-1. Clean Label Soups Feature Paleo-Friendly Claim and Emphasize Lack of Undesirable Ingredients
      • Figure 4-2. Jerky Snacks Feature All Natural Ingredients with Keto, Paleo, and Whole30 Certification
    • Organic and Non-GMO
      • Figure 4-3. Organic Snack Clusters for Keto Diets
    • Sugar-Free/No Sugar Added Products and Alternative Sweeteners
      • Figure 4-4. Snack Mix with High Fat Content Uses No Added Sugar or Sweetener
      • Figure 4-5. Keto Friendly Baking Mix Uses Natural Alternative Sweeteners to Taste Delicious without Extra Carbs
    • Addition of Nuts, Fruit, Seeds, and "Superfoods" for Increased Nutrition
      • Figure 4-6. Chocolate Features Nuts, Fruit, and Added Hemp Protein for More Balanced Keto and Paleo Nutrition
      • Figure 4-7. "Superfood" Bar Marketed for Keto and Paleo Diets
    • Vegan/Plant-Based Products Appeals to Those Looking to Eat a Plant-Forward Diet
      • Figure 4-8. Plant-Based Paleo and Keto Diets Can Be Hard to Follow, but Special Cookbooks Provide Inspired Recipes
      • Figure 4-9. Dairy-Free Dressing Is Vegan and Suitable for Both Keto and Paleo Diets
      • Figure 4-10. Plant-Based Meat Alternative Is Paleo by Virtue of Being a Whole Food
      • Figure 4-11. Plant-Based Chips with Paleo Label
    • Grass-Fed
      • Figure 4-12. Representative Grass-Fed Cheese Products Are Suitable for Keto and Other Low-Carb Diets
      • Figure 4-13. Grass-Fed Beef Sticks Marketed as Paleo Friendly
  • FUNCTIONAL FOODS AND BEVERAGES
    • Figure 4-14. Keto-Compliant Functional Coffee Beverage Provides Recovery, Energy, and Performance-Boosting Claims
    • Figure 4-15. Nutrition Bars Certified for Paleo Diets Claim to Feature Mind, Body, and Gut Performance Enhancements
  • HOME BAKING TRENDS
    • Figure 4-16. Recipes for Keto Desserts Feature Ingredients with Higher Fat and Protein Content and Low-Carb Alternative Flours
    • Figure 4-17. Organic Sugar-Free Sweeteners and Baking Mixes Are Marketed for Diabetics and Keto Diets
    • Keto and Paleo Consumers: High Protein/Low-Carb Diet Trends and Opportunities, 2nd Edition
  • DIRECT-TO CONSUMER (DTC) AND ONLINE MARKETING
    • New Companies and Products with Niche Appeal May Choose DTC Channels
      • Figure 4-18. Specialized Keto and Paleo DTC-Exclusive Retailer
    • Subscriptions Save Consumers Money and Boost Sales
      • Figure 4-19. Some Snacks Suitable for Keto Diets Provide a Discount with a Subscription Delivery
    • Private Labels
      • Figure 4-20. Private Label Noodles with Keto and Paleo Claims Exclusive to DTC Retailer
  • IN-STORE PURCHASING TRENDS
    • Figure 4-21. Target Online Order Pickup Is One Option That Increases Store Traffic after an Online Order
    • Retail Stores Rely More On Impulse Purchases
    • Bringing Product Claims Front and Center
      • Figure 4-22. Costco Product Placement of Paleo Sausage with Prominent Paleo Claims on Retail-Ready Packaging
    • Private Label Products Are a Driver of Store Traffic and Retailer Loyalty
      • Figure 4-23. Private Label Ice Cream Brand Advertised in Store Circular

CHAPTER 5: CONSUMER DEMOGRAPHICS

  • HIGHLIGHTS
  • PREVALENCE OF PALEO AND KETO DIETS AND INTEREST IN HIGH PROTEIN AND LOW-CARB FOODS AND DIETS
    • Figure 5-1. Prevalence of Diet Adherence and Purchases of Special Food Labels, 2023 (percent of consumers)
    • Table 5-1. Frequency of Following Keto, Paleo, and Low-Carb Diets, 2023 (percent of consumers)
    • Table 5-2. Statements about Looking for and Paying More for Foods Based on Keto and Paleo Labels, 2023 (percent of consumers)
    • Table 5-3. Priorities Placed on Keto, Paleo, High Protein, and Low-Carb Food Labels 2023 (percent of consumers)
  • TRENDS BY GENDER
    • Table 5-4. Following Keto, Paleo, Atkins, South Beach, or Whole30 Diets; Buying Food Labeled High Protein or Low-Carb by Gender, 2023 (percent of consumers)
    • Table 5-5. Following Keto, Paleo, or Low-Carb Diets; Keto, Paleo, High Protein, and Low-Carb High Priorities; Look for or Would Pay More for Keto or Paleo Foods by Gender, 2023 (percent of consumers)
  • TRENDS BY AGE BRACKET AND GENERATION
    • Table 5-6. Following Keto, Paleo, Atkins, South Beach, or Whole30 Diets; Buying Food Labeled High Protein or Low-Carb by Age Bracket, 2023 (percent of consumers)
    • Table 5-7. Following Keto, Paleo, Atkins, South Beach, or Whole30 Diets; Buying Food Labeled High Protein or Low-Carb by Generation, 2023 (percent of consumers)
    • Table 5-8. Following Keto, Paleo, or Low-Carb Diets; Keto, Paleo, High Protein, and Low-Carb High Priorities; Look for or Would Pay More for Keto or Paleo Foods by Age Bracket, 2023 (percent of consumers)
    • Keto and Paleo Consumers: High Protein/Low-Carb Diet Trends and Opportunities, 2nd Edition
  • PATTERNS BASED ON HOUSEHOLD INCOME
    • Table 5-9. Following Keto, Paleo, Atkins, South Beach, or Whole30 Diets; Buying Food Labeled High Protein or Low-Carb by Household Income Bracket, 2023 (percent of consumers)
    • Table 5-10. Following Keto, Paleo, or Low-Carb Diets; Keto, Paleo, High Protein, and Low-Carb High Priorities; Look for or Would Pay More for Keto or Paleo Foods by Household Income Bracket, 2023 (percent of consumers)
  • REGIONAL DIFFERENCES
    • Table 5-11. Following Keto, Paleo, Atkins, South Beach, or Whole30 Diets; Buying Food Labeled High Protein or Low-Carb by US Region, 2023 (percent of consumers)
    • Table 5-12. Following Keto, Paleo, or Low-Carb Diets; Keto, Paleo, High Protein, and Low-Carb High Priorities; Look for or Would Pay More for Keto or Paleo Foods by US Region, 2023 (percent of consumers)
  • URBAN, SUBURBAN, AND RURAL CONSUMERS
    • Table 5-13. Following Keto, Paleo, Atkins, South Beach, or Whole30 Diets; Buying Food Labeled High Protein or Low-Carb by County Size, 2023 (percent of consumers)
    • Table 5-14. Following Keto, Paleo, or Low-Carb Diets; Keto, Paleo, High Protein, and Low-Carb High Priorities; Look for or Would Pay More for Keto or Paleo Foods by Urban, Suburban, or Rural Living, 2023 (percent of consumers)
  • EDUCATIONAL ATTAINMENT
    • Table 5-15. Following Keto, Paleo, Atkins, South Beach, or Whole30 Diets; Buying Food Labeled High Protein or Low-Carb by Educational Attainment, 2023 (percent of consumers)
    • Table 5-16. Following Keto, Paleo, or Low-Carb Diets; Keto, Paleo, High Protein, and Low-Carb High Priorities; Look for or Would Pay More for Keto or Paleo Foods by Educational Attainment, 2023 (percent of consumers)
  • PRESENCE OF CHILDREN IN THE HOUSEHOLD AND MARITAL/PARTNERSHIP STATUS
    • Table 5-17. Following Keto, Paleo, Atkins, South Beach, or Whole30 Diets; Buying Food Labeled High Protein or Low-Carb by Presence of Children in the Household and Parenthood, 2023 (percent of consumers)
    • Table 5-18. Following Keto, Paleo, or Low-Carb Diets; Keto, Paleo, High Protein, and Low-Carb High Priorities; Look for or Would Pay More for Keto or Paleo Foods by Parenthood and Marital/Partnership Status, 2023 (percent of consumers)
  • RACE/ETHNICITY
    • Table 5-19. Following Keto, Paleo, Atkins, South Beach, or Whole30 Diets; Buying Food Labeled High Protein or Low-Carb by Race/Ethnicity, 2023 (percent of consumers)
    • Table 5-20. Following Keto, Paleo, or Low-Carb Diets; Keto, Paleo, High Protein, and Low-Carb High Priorities; Look for or Would Pay More for Keto or Paleo Foods by Race/Ethnicity, 2023 (percent of consumers)
  • PLANT-FORWARD CONSUMERS
    • Table 5-21. Following Keto, Paleo, Atkins, South Beach, or Whole30 Diets; Buying Food Labeled High Protein or Low-Carb by Primary Diet/Eating Philosophy, 2023 (percent of consumers)
    • Table 5-22. Following Keto, Paleo, or Low-Carb Diets; Keto, Paleo, High Protein, and Low-Carb High Priorities; Look for or Would Pay More for Keto or Paleo Foods by Primary Diet/Eating Philosophy, 2023 (percent of consumers)
    • Keto and Paleo Consumers: High Protein/Low-Carb Diet Trends and Opportunities, 2nd Edition
  • ONLINE GROCERY SHOPPERS (FOOD DELIVERY AND PICKUP SERVICES)
    • Table 5-23. Following Keto, Paleo, Atkins, South Beach, or Whole30 Diets; Buying Food Labeled High Protein or Low-Carb by Use of Online Grocery Delivery Services, 2023 (percent of consumers)
    • Table 5-24. Following Keto, Paleo, or Low-Carb Diets; Keto, Paleo, High Protein, and Low-Carb High Priorities; Look for or Would Pay More for Keto or Paleo Foods by Shopping Online for Groceries in the Last 30 Days, 2023 (percent of consumers)

CHAPTER 6: CONSUMER PSYCHOGRAPHICS

  • HIGHLIGHTS
  • SPECIAL EATING RESTRICTIONS OR PREFERENCES
    • Table 6-1. Extent to Which Consumers Report Following a Special Diet, 2023 (percent of consumers)
    • Table 6-2. Special Diets Followed by Consumers, 2023 (percent of consumers)
  • LEVELS OF STRESS, ANXIETY, TIREDNESS, AND LONELINESS
    • Table 6-3. "Please rate how you currently feel in these areas (stress, tiredness, anxiety, loneliness), compared to your 'normal' or preferred level", by Gender and Age Bracket, 2023 (percent of respondents who reported feeling more of these characteristics)
    • Table 6-4. "Please rate how you currently feel in these areas (stress, tiredness, anxiety, loneliness), compared to your 'normal' or preferred level", by Household Income Bracket and Work from Home Status, 2023 (percent of respondents who reported feeling more of these characteristics)
    • Table 6-5. "Please rate how you currently feel in these areas (stress, tiredness, anxiety, loneliness), compared to your 'normal' or preferred level", by Keto, Paleo, and Low-Carb Dieting and Food Priorities, 2023 (percent of respondents who reported feeling more of these characteristics)
  • SOME CONSUMERS WHO DO NOT FOLLOW THE KETO OR PALEO DIET LOOK FOR KETO AND PALEO LABELS AND WOULD PAY MORE FOR THESE PRODUCTS
    • Table 6-6. Statements about Keto and Paleo Foods, 2023 (percent of consumers)
    • Figure 6-1. Looking for Foods Labeled as Keto- or Paleo-Friendly, 2023 (percent of consumers who do not follow the diets)
  • FOOD ATTITUDES
    • Priorities Placed on Food Characteristics
      • Table 6-7. Priorities Placed on Foods, 2023 (percent of consumers)
    • Carbs and Proteins
      • Table 6-8. Statements about Carbohydrates and Protein, 2023 (percent of consumers)
      • Table 6-9. Statements about Carbohydrates and Protein by Keto, Paleo, and Low-Carb Dieting and Food Priorities, 2023 (percent of consumers who agree)
    • Food Restrictions and Nutritional Benefits
      • Table 6-10. Statements about Nutritional Benefits and Food Restrictions, 2023 (percent of consumers)
      • Table 6-11. Statements about Nutritional Benefits and Food Restrictions by Keto, Paleo, and Low-Carb Dieting and Food Priorities, 2023 (percent of consumers who agree)
    • Sweeteners and Low Calorie Products
      • Table 6-12. Statements about Sweeteners and Low Calorie Products, 2023 (percent of consumers)
      • Table 6-13. Statements about Sweeteners and Low Calorie Products by Keto, Paleo, and Low-Carb Dieting and Food Priorities, 2023 (percent of consumers who agree)
    • Keto and Paleo Consumers: High Protein/Low-Carb Diet Trends and Opportunities, 2nd Edition
    • Snacking
      • Table 6-14. Statements about Snacking, 2023 (percent of consumers)
      • Table 6-15. Statements about Snacking by Keto, Paleo, and Low-Carb Dieting and Food Priorities, 2023 (percent of consumers who agree)
    • Cooking and Eating Out at Restaurants
      • Table 6-16. Statements about Cooking and Eating Out at Restaurants, 2023 (percent of consumers who agree completely)
    • Premium Tastes and Openness to Novelty
    • Premium and Novel Food Preferences
      • Table 6-17. Statements about Premium and Novel Food Preferences, 2023 (percent of consumers who agree completely)
    • Factors That Entice Consumers to Try New Foods
      • Table 6-18. Factors that Entice Consumers to Try New Foods, 2023 (percent of consumers)
      • Table 6-19. Factors that Entice Consumers to Try New Foods by Keto, Paleo, and Low-Carb Dieting and Food Priorities, 2023 (1 out of 3) (percent of consumers who say factors have strong impacts)
      • Table 6-20. Factors that Entice Consumers to Try New Foods by Keto, Paleo, and Low-Carb Dieting and Food Priorities, 2023 (continued, 2 out of 3) (percent of consumers who say factors have strong impacts)
      • Table 6-21. Factors that Entice Consumers to Try New Foods by Keto, Paleo, and Low-Carb Dieting and Food Priorities, 2023 (continued, 3 out of 3) (percent of consumers who say factors have strong impacts)
    • Interest in Food Concepts
      • Table 6-22. Interest in Food Concepts, 2023 (percent of consumers)
      • Table 6-23. Interest in Food Concepts by Keto, Paleo, and Low-Carb Dieting and Food Priorities, 2023 (percent of consumers who are very interested)
    • Food Nutrition and Buying Food on Sale
      • Table 6-24. Statements about Food Nutrition and Buying Food on Sale, 2023 (percent of consumers who agree completely)
  • SHOPPING BEHAVIOR
    • Meal Planning and Impulse Purchases
      • Table 6-25. Statements about Grocery Shopping and Meal Planning, 2023 (percent of consumers)
      • Table 6-26. Statements about Grocery Shopping and Meal Planning by Keto, Paleo, and Low-Carb Dieting and Food Priorities, 2023 (percent of consumers who usually or always report each activity)
    • Grocery Store Sections Shopped
      • Table 6-27. Frequency of Shopping in Grocery Store Sections, 2023 (percent of consumers)
      • Table 6-28. Frequency of Shopping in Grocery Store Sections by Keto, Paleo, and Low-Carb Dieting and Food Priorities, 2023 (1 out of 3) (percent of consumers who shop each section at least nearly every trip)
      • Table 6-29. Frequency of Shopping in Grocery Store Sections by Keto, Paleo, and Low-Carb Dieting and Food Priorities, 2023 (continued, 2 out of 3) (percent of consumers who shop each section at least nearly every trip)
    • Keto and Paleo Consumers: High Protein/Low-Carb Diet Trends and Opportunities, 2nd Edition
      • Table 6-30. Frequency of Shopping in Grocery Store Sections by Keto, Paleo, and Low-Carb Dieting and Food Priorities, 2023 (continued, 3 out of 3) (percent of consumers who shop each section at least nearly every trip)
  • COOKING SKILLS
    • Confidence Level and Self-Rating of Cooking Skills
      • Table 6-31. Consumer Confidence Level and Self-Rating of Cooking Skills, 2023 (percent of consumers)
      • Table 6-32. Consumer Confidence Level and Self-Rating of Cooking Skills by Keto, Paleo, and Low-Carb Dieting and Food Priorities, 2023 (percent of consumers who rate themselves highly)
    • Use of Microwave Ovens
      • Table 6-33. Frequency of Microwave Oven Use by Keto, Paleo, and Low-Carb Dieting and Food Priorities, 2023 (percent of consumers)
      • Table 6-34. How Consumers Use Microwave Ovens, 2023 (percent of consumers who use microwave ovens)