表紙:米国のペット市場の分析:ペットフードの最新情勢 (2021年)
市場調査レポート
商品コード
1038991

米国のペット市場の分析:ペットフードの最新情勢 (2021年)

U.S. Pet Market Focus: Pet Food Update, 2021

出版日: | 発行: Packaged Facts | ページ情報: 英文 81 Pages | 納期: 即納可能 即納可能とは

価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=135.61円
米国のペット市場の分析:ペットフードの最新情勢 (2021年)
出版日: 2021年11月12日
発行: Packaged Facts
ページ情報: 英文 81 Pages
納期: 即納可能 即納可能とは
  • 全表示
  • 概要
  • 目次
概要

ペットフード市場は、ペットの必需品として、そして大手企業の世界規模のリソースに支えられて、新型コロナウイルス感染症 (COVID-19) を乗り切っただけでなく、更なる繁栄を遂げています。実際、COVID-19の影響とそれに伴うペットケア関連支出の急増を受けて、ペットフード業界では投資・製品開発・マーケティング・販売活動を加速させており、現在の活況を今後数年間にわたって持続させる見通しです。

当レポートでは、米国のペット市場の中でもペットフード市場に焦点を当てて、市場の背景事情 (ペットの個体数、飼育世帯数ほか) や最新情勢、全体的な市場規模の動向見通し、ドッグフード・キャットフード市場の特徴や市場規模などを調査しております。

目次

エグゼクティブサマリー

ペットフード市場の概要

  • 分析範囲
    • レポートの調査手法
    • ペットの個体数:推定
    • 年齢層
    • 地域
  • 市場規模と予測
    • 感染拡大によるリセット
    • ペットフードの売上高
    • ドッグフード・キャットフードの売上高
    • ドッグフード:ペットフード販売の3分の2
    • インターネット/実店舗でのペットフードの販売
    • チャネルの選択
    • ドライペットフード:ペットフード販売の60%
    • ウェットペットフード/ドライペットフード/おやつの使用法:鳥瞰図
  • ペットの個体数の概要
    • ペットの所有率
    • ペットの飼育世帯数
  • 犬の個体数の動向
    • 犬の背景事情
    • ペットの飼い主の分布:犬の飼育頭数別
    • 顧客の世帯ベース:犬の飼育頭数別
    • 老犬の飼い主のシェアの上昇
    • 肥満犬・特別支援犬
    • 中型犬へのトレンド
  • 猫の個体数の動向
    • 猫の背景事情
    • ペットの飼い主の分布:猫の飼育頭数別
    • 顧客の世帯ベース:猫の飼育頭数別
    • 老猫の飼い主のシェアの上昇
    • 肥満猫・特別支援猫

ドッグフード市場:数値

  • 概要
    • 犬がペット市場の販売の67%を占める
    • ペットフードの平均支出額:犬の飼い主1世帯当たり/犬1匹当たり
    • ドッグフードの売上高
    • 主なブランドの種類:消費者の使用率別
    • 主要ブランドの購入者:人口統計的指標
  • ドライドッグフードとウェットドッグフード
    • ドライドッグフードが販売の3分の2を占める
    • ドライドッグフード・ウェットドッグフードの使用率
    • ドライドッグフード・ウェットドッグフードの購入者の人口統計
    • ドライドッグフード・ブランドのリーダー
    • ウェットドッグフード・ブランドのリーダー

キャットフード市場:数値

  • 概要
    • 猫がペット市場の販売の29%を占める
    • ペットフードの平均支出額:猫の飼い主1世帯当たり/猫1匹当たり
    • キャットフードの売上高
    • 主なブランドの種類:消費者の使用率別
    • 主要ブランドの購入者:人口統計的指標
  • ドライキャットフードとウェットキャットフード
    • ドライキャットフードとウェットキャットフードで、売上高は均等に分かれる
    • ドライキャットフード・ウェットキャットフードの使用率
    • ドライキャットフード・ウェットキャットフードの購入者の人口統計
    • ドライキャットフード・ブランドのリーダー
    • ウェットキャットフード・ブランドのリーダー
目次
Product Code: LA16825617

As the quintessential pet product staple - and bolstered by the global resources of dominant participants including Nestlé Purina, Mars, General Mills (Blue Buffalo), and Colgate-Palmolive (Hill's Science Diets) - the pet food market has not just weathered COVID-19, it has thrived. In fact, the effects of the pandemic and a corresponding surge in pet care spending fast-forwarded pet food industry investment, product development, marketing, and retailing, accelerating existing trends likely to invigorate the business for years to come.

Scope and Methodology

“ U.S. Pet Market Focus: Pet Food Update ” provides a numbers-focused update on retail sales and segmentation across the U.S. market for commercial dog and cat food. This retail scope spans the full brick-and-mortar and e-commerce spectrum, including mass-market outlets, pet specialty stores (pet superstores, other pet specialty chains, and independents), other specialty channels that sell pet food, and the internet. Veterinary sector sales of pet food are noted in context, as are pet treats; the latter are covered separately in Packaged Facts' Pet Treats and Chews report (November 2021). Food products for pets other than dogs or cats are not addressed by this report.

The information contained in this report was obtained from primary and secondary research. Primary research includes proprietary online consumer polls of U.S. adult pet owners (age 18+), conducted on an ongoing basis by Packaged Facts, to measure purchasing patterns and attitudes regarding pet products and services. These surveys include approximately 2,000 pet owners and are based on national, online research panels that are census representative on the primary demographic measures of age, gender, geographic region, race/ethnicity, and household income. The main surveys cited in this report were conducted between February 2021 and September 2021, thereby capturing COVID-19 pandemic impacts.

The pet ownership and pet owner demographic data draw on trended MRI-Simmons National Consumer Study data through the Spring 2021 and Summer 2021 releases; field dates for the latter were August 2020 through August 2021, thereby capturing COVID-19 pandemic impacts.

Secondary research includes information- and data-gathering from consumer business and trade publications, including Pet Age, Pet Business, Pet Food Processing, Pet Product News International, and Petfood Industry; company profiles in trade and consumer publications; annual reports of companies in the pet market; and information culled from Packaged Facts' extensive pet market research database and report collection.

Our estimates of market size and segmentation draw on various sources: background sales data from syndicated sales-tracking sources; reported revenues of pet product manufacturers, retailers, and pet services providers; surveys of independent and chain pet store retailers; government data, including U.S. Bureau of Labor Statistics Consumer Expenditure Surveys; and figures from other market research providers.

Table of Contents

Executive Summary

  • Scope & Methodology
    • Scope of Report
    • Report Methodology
  • Pet Food Market Overview
    • Pet Food Dollar Sales
      • Table: U.S. Retail Dollar Sales of Pet Food: 2019, 2020, 2021P, and 2025P (in millions of dollars and percent change)
    • Dog Food vs. Cat Food Dollar Sales
      • Table: U.S. Retail Dollar Sales of Pet Food: Dog Food vs. Cat Food. 2019, 2020, 2021P, and 2025P (in millions of dollars and percent change)
    • Dog Food at Two-Thirds of Pet Food Sales
    • Internet vs. Brick-and-Mortar Pet Food Sales
      • Table: U.S. Retail Dollar Sales of Pet Food: Internet vs. Brick-and-Mortar, 2020, 2021P, and 2025P (in millions)
    • Dry Pet Food at 60% of Pet Food Sales
  • Dog Food by the Numbers
    • Dogs at 67% of Pet Market Sales
    • Average Pet Food Spending by Dog Household and Per Dog
    • Leading Brand Lines by Consumer Usage Rates
    • Dry vs. Wet Dog Food Usage Rates
  • Cat Food by the Numbers
    • Cats at 29% of Pet Market Sales
    • Average Pet Food Spending by Cat Household and Per Cat
    • Cat Food Dollar Sales
    • Leading Brand Lines by Consumer Usage Rates
    • Even Split Between Dry and Wet Cat Food Dollar Sales
    • Dry vs. Wet Cat Food Usage Rates

Pet Food Market Overview

  • Scope of Report
    • Report Methodology
    • Packaged Facts vs. MRI-Simmons Pet Population Estimates
    • Generational Cohorts
    • Geographical Regions
  • Market Size and Projections
    • Pandemic Reset
    • Pet Food Dollar Sales
      • Table: U.S. Retail Dollar Sales of Pet Food: 2019, 2020, 2021P, and 2025P (in millions of dollars and percent change)
    • Dog Food vs. Cat Food Dollar Sales
      • Table: U.S. Retail Dollar Sales of Pet Food: Dog Food vs. Cat Food. 2019, 2020, 2021P, and 2025P (in millions of dollars and percent change)
    • Dog Food at Two-Thirds of Pet Food Sales
    • Internet vs. Brick-and-Mortar Pet Food Sales
      • Table: U.S. Retail Dollar Sales of Pet Food: Internet vs. Brick-and-Mortar, 2020, 2021P, and 2025P (in millions)
    • Channel Choices
    • Dry Pet Food at 60% of Pet Food Sales
    • Wet, Dry, and Treat Usage: A Bird's-eye View
  • Pet Population Overview
    • Pet Ownership Rates
      • Table: Topline Pet Ownership Rates by Type, 2016 - 2020 (percent of overall households)
    • Number of Pet-Owning Households
      • Table: Number of Pet-Owning Households by Dog or Cat Ownership, 2016/17 - 2020/21 (in millions)
  • Dog Population Trends
    • Dogs in Context
    • Distribution of Pet Ownership by Number of Dogs Owned
      • Table: Share of Dog-Owning Households by Number of Pets Owned, 2016/17 - 2020/21 (percent of dog households)
    • Customer Household Base by Number of Dogs Owned
      • Table: Household Base by Number Dogs Owned, 2016/17 - 2020/21 (in millions)
    • Growth in Share of Dog Owners with Senior Dogs
      • Table: Household Ownership of Dogs: By Age of Dogs, 2020/21 (percent and number of dog-owning households)
    • Overweight and Special Needs Dogs
      • Table: Share of Dog Owners Who Report Having Overweight, Special Needs, or Handicapped Dogs, February 2021 (percent)
    • Trend Toward Medium-Size Dogs
      • Table: Size of Pet Dogs: Previously Acquired and Recently Acquired, February 2020 vs. February 2021 (percent of dog owners)
      • Table: Distribution of Dog-Owning Households by Size of Dogs, 2012/13 - 2020/21 (odd-numbered years) (percent)
      • Table: Distribution of Dog-Owning Households by Size of Dogs, 2012/13 - 2020/21 (odd-numbered years) (number in millions)
  • Cat Population Trends
    • Cats in Context
    • Distribution of Pet Ownership by Number of Cats Owned
      • Table: Share of Cat-Owning Households by Number of Pets Owned, 2016/17 - 2020/21 (percent of cat households)
    • Customer Household Base by Number of Cats Owned
      • Table: Household Base by Number of Cats Owned, 2016/17 - 2020/21 (in millions)
    • Growth in Share of Cat Owners with Senior Cats
      • Table: Household Ownership of Cats: By Age of Cats, 2020/21 (percent and number of cat-owning households)
    • Overweight and Special Needs Cats
      • Table: Share of Cat Owners Who Report Having Overweight, Special Needs, or Handicapped Cats, February 2021 (percent)

Dog Food by the Numbers

  • Overview
    • Dogs at 67% of Pet Market Sales
    • Average Pet Food Spending by Dog Household and Per Dog
    • Dog Food Dollar Sales
      • Table: U.S. Retail Dollar Sales of Dog Food: 2019, 2020, 2021P, and 2025P (in millions of dollars and percent change)
    • Leading Brand Lines by Consumer Usage Rates
    • Demographic Indexes for Purchasing of Leading Brands
      • Table: Demographics Indexes for Purchasing of Dry/Wet Dog Food: Selected Brands, 2020/21 (base index against dog owners overall = 100)
      • Table: Demographics Indexes for Purchasing Dry/Wet Dog Food: Selected Brands, 2020/21 (base index against dog owners overall = 100)
  • Dry vs. Wet Dog Food
    • Dry Dog Food at Two-Thirds of Sales
    • Dry vs. Wet Dog Food Usage Rates
      • Table: Pet Food Customer Base: Dry vs. Wet Dog Food, 2006/07 - 2020/21 (in thousands)
    • Dry vs. Wet Dog Food Purchaser Demographics
      • Table: Dry Dog Food vs. Wet Dog Food Purchaser Demographics, 2020/21 (percent, number, and index)
    • Dry Dog Food Brand Leaders
    • Wet Dog Food Brand Leaders

Cat Food by the Numbers

  • Overview
    • Cats at 29% of Pet Market Sales
    • Average Pet Food Spending by Cat Household and Per Cat
    • Cat Food Dollar Sales
      • Table: U.S. Retail Dollar Sales of Cat Food: 2019, 2020, 2021P, and 2025P (in millions of dollars and percent change)
    • Leading Brand Lines by Consumer Usage Rates
    • Demographic Indexes for Purchasing of Leading Brands
      • Table: Demographics Indexes for Purchasing of Dry/Wet Cat Food: Selected Brands, 2020/21 (base index against cat owners overall = 100)
      • Table: Demographics Indexes for Purchasing Dry/Wet Cat Food: Selected Brands, 2020/21 (base index against cat owners overall = 100)
  • Dry vs. Wet Cat Food
    • Even Split Between Dry and Wet Cat Food Dollar Sales
    • Dry vs. Wet Cat Food Usage Rates
      • Table: Pet Food Customer Base: Dry vs. Wet Cat Food, 2006/07 - 2020/21 (in thousands)
    • Dry vs. Wet Cat Food Purchaser Demographics
      • Table: Dry Cat Food vs. Wet Cat Food Purchaser Demographics, 2020/21 (percent, number, and index)
    • Dry Cat Food Brand Leaders
    • Wet Cat Food Brand Leaders