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米国のコブランド/アフィニティカード市場

Co-Branded and Affinity Cards in the U.S., 6th Edition

発行 Packaged Facts 商品コード 103033
出版日 ページ情報 英文 252 Pages
納期: 即日から翌営業日
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本日の銀行送金レート: 1USD=113.38円で換算しております。
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米国のコブランド/アフィニティカード市場 Co-Branded and Affinity Cards in the U.S., 6th Edition
出版日: 2017年11月10日 ページ情報: 英文 252 Pages
概要

当レポートでは、米国の提携カード (コブランドクレジットカード、アフィニティクレジットカード) 市場について調査分析し、カードプログラムの特徴と利点、カード戦略、競合動向、成長動向、関連動向、機会のスポットなど、体系的な情報を提供しています。

第1章 エグゼクティブサマリー

第2章 市場規模と予測

  • コブランドクレジットカード市場規模

第3章 動向と機会

  • 販売店ブランドの競合
  • リワード
  • 支出
  • 仕組み
  • 航空会社に注目

第4章 市場区分分析

  • 航空会社のコブランド部門
  • ホテルのコブランド部門
  • 小売のコブランド部門

第5章 コブランド/アフィニティクレジットカード発行会社

  • BANK OF AMERICA
  • BARCLAYS
  • CAPITAL ONE
  • CITIBANK
  • JPMORGAN CHASE
  • SYNCHRONY FINANCIAL
  • U.S. BANK
  • その他の企業

第6章 カード協会によるコブランド/アフィニティクレジットカード戦略

  • AMERICAN EXPRESS
  • MASTERCARD
  • VISA 202

第7章 クレジットカード利用動向

  • 汎用クレジットカード利用動向 (実績)
  • リワードクレジットカード:利用動向 (実績)
  • 航空会社・ホテルのコブランドクレジットカード:利用動向 (実績)

第8章 コブランド/アフィニティカードユーザー

  • 利用クレジットカードのタイプ
  • 人口統計分析

第9章 コブランド/アフィニティクレジットカード申し込みへの影響

  • 汎用クレジットカードユーザー:コブランドユーザー vs. 非ユーザー
  • コブランドクレジットカードユーザー:人口統計分析

第10章 リワードの重要性とコブランドカードの切り替え要因

  • リワードが持つ力
  • 最もよく使用されるコブランドクレジットカード:カード切り替え要因

付録

調査手法

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目次
Product Code: LA15476360

Against a backdrop of increasing rewards and renewals expenses, issuers have tools at their disposal to make co-brand programs work, including higher-than-average interchange, affluent relationship-building opportunity, and building lower-risk credit card loan balances. But in more and more respects, super-premium own-branded credit cards look more and more like co-branded airline credit cards; and mega-banks have the firepower to develop their own card portfolios to sufficiently leverage them. Twelve co-branded credit card issuers that significantly participate in co-branding include nine of the ten largest credit card issuers by purchase value. Among them, co-branded share of consumer and small business credit card purchase value is 41%. The airline and hotel segments comprise 28% of co-branded credit card programs but contribute an outsized share of purchase value, underscoring the importance of travel and entertainment to co-branding. However, airline co-brands have faced growth challenges, while hotel co-brands may be leaving too much on-site spend on the table. Echoing a private label trend, retail-co-branding is in growth mode, as issuers and networks tap purchase value opportunity and retailers leverage the programs to maintain or grow loyalty amidst an intensely competitive landscape.

Co-Branded and Affinity Cards in the U.S., 6th Edition, provides deep insight into a market contributing some $860 billion in purchase value to U.S. payments. The report emphasizes co-branded credit card program features and benefits analysis, partner and issuer co-brand card strategies and competitive trends, co-brand growth trends among issuers and networks, and related trend and opportunity spotting. More specifically, the report:

  • Provides a market size for U.S. general purpose credit cards and co-branded credit cards, by network and by issuer. Co-brand issuer market sizes are further segmented by network.
  • Identifies and segments the number of co-brand card programs and program partners by network, issuer, and partnership segment.
  • Assesses issuer co-brand/affinity and own-branded (proprietary) credit card program strategies, with specific co-branded card program market sizing, for Alliance Data Systems, Bank of America, Barclays, Capital One, Citibank, First National Bank of Omaha, JPMorgan Chase, Synchrony Financial, U.S. Bank, TD Bank and Wells Fargo.
  • Assesses the co-branding card strategies being employed by American Express, MasterCard and Visa.
  • Provides market segment analysis for co-branded airline cards, including partnership changes, revenue, passenger and revenue passenger miles analysis for airlines having co-branded programs; loyalty program usage trends; survey analysis focusing on the relationships among frequent flyer membership, frequent flyer redemption, frequent fliers, airline credit card usage and demographics; profiles for Delta Air Lines, American Airlines, United Airlines and Southwest Airlines, including loyalty program and co-brand credit card program revenue analysis, and program-related trends; and co-brand card program and program partner counts by network and issuer.
  • Provides market segment analysis for co-branded hotel cards, including cardable opportunity, detailed analysis of the Marriott-Starwood merger and its ramifications, as well as co-brand card and loyalty program market sizing; survey analysis focusing on the relationships among hotel loyalty program membership, frequent hotel users, hotel credit card usage and demographics; and co-brand card program and program partner counts by network and issuer.
  • Provides market segment analysis for co-branded retail cards, including co-brand card program and program partner counts by network, issuer and retail category; analysis of the Costco co-branded credit card program, including 2015-2017 program market sizing and profitability discussion; analysis of the Amazon co-branded credit card program, including the cards' relationship to Amazon Prime, purchase value estimates and forecast through 2020, and related survey analysis; and assessment of the role retailer-specific apps have in the Target and Macy's loyalty and card programs.

Via survey analysis, the report:

  • Trends credit card usage, usage engagement, and usage share by card network over time, focusing on age and HH income trends; and trends rewards vs. non-rewards, co-brand airline and co-brand hotel credit usage trends over time, focusing on HH income trends. General trends are tracked back to 2008; other trends are tracked back to 2010.
  • Identifies the types of co-branded and affinity credit cards used, used in the past 30 days, and used most; includes engagement analysis and demographic analysis by co-branded and affinity credit card category; and analyzes monthly credit card spend, loan balances and credit score by co-branded credit card category.
  • Assesses the degree a range of features and benefits influence credit card users and co-branded credit card users to sign up for a co-branded credit card, including perks, discounts, rewards fees, interest, financing and other card benefits. Analysis by gender, HH income and credit score is included.
  • Identifies the rewards-related factors important to rewards credit card users and the factors that influence co-brand credit card users to switch from the co-brand credit card they use most to another card.

Table of Contents

CHAPTER 1: EXECUTIVE SUMMARY

REPORT SCOPE

REPORT SUMMARY

MARKET SIZE AND FORECAST

  • Co-branded credit card program purchase value
  • Number of co-branded credit card programs
  • TRENDS AND OPPORTUNITIES
  • Own-branded competition
  • Upping the rewards ante
  • Upping the expense ante
  • Making it work
  • Airlines in focus

MARKET SEGMENTATION ANALYSIS

  • The airline co-brand segment
  • The hotel co-brand segment
  • The retail co-brand segment: a tale of four card programs

CO-BRAND AND AFFINITY CREDIT CARD ISSUERS

  • Alliance Data Systems
  • Bank of America
  • Barclays
  • Capital One
  • Citibank
  • JPMorgan Chase
  • Synchrony Financial
  • U.S. Bank

CARD ASSOCIATION CO-BRAND AND AFFINITY CREDIT CARD STRATEGIES

  • American Express
  • MasterCard
  • Visa 26

CREDIT CARD USAGE TRENDS

  • Rewards credit cards: usage trends over time
  • Airline and hotel co-branded credit cards: usage trends over time

CO-BRAND AND AFFINITY CARD USERS

  • Types of credit cards used
  • Demographic analysis

CO-BRAND CREDIT CARD APPLICATION INFLUENCERS

REWARDS IMPORTANCE & CO-BRAND CARD SWITCH FACTORS

  • The power of rewards
  • Co-brand credit card used most: card switching motivators

CHAPTER 2: MARKET SIZE AND FORECAST

CO-BRANDED CREDIT CARD MARKET SIZE

  • Co-branded credit card purchase value, by network
  • Table 2-1: General-Purpose Credit Card Purchase Value, Co-Branded Credit Card Share, by Network,2016
  • Co-branded credit card purchase value, by issuer
  • Table 2-2: General-Purpose Credit Card Purchase Value, Co-Branded Credit Card Share, by Issuer,2016
  • Co-branded credit card purchase value, by issuer and network
  • Table 2-3: Top Co-Branded Credit Card Issuers: Co-Brand Credit Card Purchase Value, by Network,2016
  • Table 2-4: Top Co-Branded Credit Card Issuers: Co-Brand Credit Card Purchase Value Share, by Network, 2016
  • Number of co-branded credit card programs
  • Partnership industry segments
  • Table 2-5: U.S. Consumer Co-Branded Credit Card Programs, by Segment: Companies, Brands and Programs, 2017
  • Table 2-6: U.S. Consumer Co-Branded Credit Card Programs, by Segment and Network, 2017
  • Table 2-7: U.S. Consumer Co-Branded Credit Card Programs, by Segment and Issuer, 2017

CHAPTER 3: TRENDS & OPPORTUNITIES

OWN-BRANDED COMPETITION

  • Is this the peak of the co-brand credit card market?

UPPING THE REWARDS ANTE

  • Higher rewards rates
  • Cash back gets serious
  • What is cash back without loyalty?
  • Soft benefits must shine through

UPPING THE EXPENSE ANTE

  • Rewards expenses continue to climb
  • Acquisition levers, too
  • Renewals more expensive

MAKING IT WORK

  • Higher annual fees
  • Help wanted: well-qualified revolvers

AIRLINES IN FOCUS

  • Elite status gets more difficult; frequent flyer miles losing value
  • Entry-level cards to make up the difference?
  • Not just flight awards

CHAPTER 4: MARKET SEGMENTATION ANALYSIS

THE AIRLINE CO-BRAND SEGMENT

  • Overview and key trends
  • Programs and partners
  • Table 4-1: Consumer Airline Co-Branded Credit Card Programs, by Airline, Network, Reward and Issuer, 2017
  • Table 4-2: Business Airline Co-Branded Credit Card Programs, by Airline, Network, Reward and Issuer, 2017
  • Wins and losses
  • Table 4-3: Airline Co-Branded Credit Card Program Partnership Changes, 2014-2017
  • The business of airline loyalty programs
  • Table 4-4: Top Four U.S. Airlines: Ancillary Revenue, Loyalty Program/Co-Branded Card Share, 2016
  • Sizing up the Big Three
  • Table 4-5: American Airlines, Delta Air Lines and United Airlines: Revenue and Loyalty Metrics, 2016
  • Delta Air Lines
  • Table 4-6: Delta Air Lines Co-Branded Credit Card Program Revenue, 2014-2020
  • Table 4-7: Delta SkyMiles Loyalty Program: Key Revenue Metrics, 2014-2016
  • Table 4-8: Delta SkyMiles Loyalty Program: Key Usage Metrics, 2014-2016
  • American Airlines
  • Table 4-9: American Airlines AAdvantage Loyalty Program: Key Revenue Metrics, 2014-2016
  • Table 4-10: American Airlines AAdvantage Loyalty Program: Key Usage Metrics, 2014-2016
  • United Airlines
  • Table 4-11: United Airlines MileagePlus Loyalty Program: Key Revenue Metrics, 2014-2016
  • Table 4-12: United Airlines MileagePlus Loyalty Program: Key Usage Metrics, 2014-2016
  • Southwest Airlines
  • Table 4-13: Southwest Airlines Co-Branded Cards, Features and Benefits, by Card, 2017
  • Airline revenue and passenger analysis
  • Table 4-14: Airlines with Co-Branded Credit Card Programs, by Passengers Flown and Card Issuer,2016
  • Table 4-15: Airlines with Co-Branded Credit Card Programs, by Revenue Passenger Miles and Card Issuer, 2016
  • Table 4-16: U.S. Airline Operating Revenue: Total and Top 11 Passenger Airlines, 2016
  • Table 4-17: U.S. Airline Revenue: Total and Top 11 Passenger Airlines, by Revenue Category, 2016
  • Frequent flyer membership over time
  • Table 4-18: Frequent Airline Travel: Percentage Usage, Domestic and International, 2007-2017
  • Airline credit card users, by flying frequency
  • Table 4-19: Airline Credit Card Users, by Domestic and Foreign Airline Travel Frequency, 2017
  • Table 4-20: Airline Credit Card Users, by Domestic and Foreign Airline Travel Frequency Share, 2017
  • Frequent flyer program usage
  • Table 4-21: Frequent Flyer Member Last Domestic Round Trip, by Airline Loyalty Program and Airline Flown, 2017
  • Table 4-22: Frequent Flyer Members: Have Airline Credit Card, by Airline Loyalty Program, 2017
  • Airline credit card users, frequent flyer program membership and program redemption
  • Table 4-23: Airline Credit Card, Frequent Flyer Program Members and Redeemers, and Frequent
  • Flyers: Gender, Age and HH Income, 2017
  • Table 4-24: Airline Credit Card, Frequent Flyer Program Members and Redeemers, and Frequent Flyers: Cross Usage, 2017
  • Table 4-25: Frequent Flyer Airline Credit Card Use & Frequent Flyer Program Membership and
  • Redemption, by Age and HH Income, 2017

THE HOTEL CO-BRAND SEGMENT

  • Co-branded hotel credit card programs
  • Table 4-26: Hotel Co-Branded Credit Cards, by Company, Issuer and Network, 2017
  • Cardable opportunity
  • What can the Marriott/Starwood merger tell us?
  • Hotel credit card users
  • Table 4-27: Hotel Credit Card Users, by Domestic Personal and Business Nights Stayed, 2017
  • Hotel credit card users, hotel loyalty program membership and redemption
  • Table 4-28: Hotel Credit Card Users and Hotel Loyalty Program Members and Redeemers, 2017
  • Table 4-29: Hotel Credit Card, Hotel Loyalty Program Membership and Redemption: Cross Usage,2017
  • Hotel credit card users, hotel loyalty program membership and program redemption
  • Table 4-30: Hotel Credit Card, Hotel Loyalty Program Membership and Redemption, by Gender, Age and HH Income, 2017
  • Table 4-31: High-Frequency Domestic Hotel Users: Business vs. Personal Use, by Gender, Age and HH Income, 2017

THE RETAIL CO-BRAND SEGMENT

  • Co-branded retailer credit cards
  • Table 4-32: Consumer Co-Branded Retail Credit Card Programs, by Segment, 2017
  • Table 4-33: Club, Department and Discount Store Co-Branded Credit Cards, by Company, Issuer,
  • Network and Segment, 2017
  • Table 4-34: E-Commerce Co-Branded Credit Cards, by Company, Issuer, Network and Segment, 2017
  • What the Costco card program can tell us
  • Table 4-35: Costco AnyWhere Visa vs. American Express True Earnings, 2015 vs. 2017
  • What the Amazon card program can tell us
  • Amazon credit cards
  • Table 4-37: Amazon Credit Cards: Purchase Value and Share of U.S. Net Sales, 2015-2010
  • Table 4-38: Amazon Credit Card Purchase Value by Card Type, 2015-2010
  • Table 4-39: Amazon Rewards Visa and Amazon Store Card Usage, 2015-2017
  • What can Macy's and Target teach us about loyalty and app engagement?
  • Table 4-40: Retailer-Specific Mobile App Usage: Smartphone Users, by Demographic, 2017
  • Table 4-41: Usage and Interest in Retailer-Specific Mobile Apps, by Feature, 2017
  • Macy's
  • Table 4-42: Macy's Credit Card: Rewards Tiers and Benefits, 2017
  • Target

CHAPTER 5: CO-BRAND AND AFFINITY CREDIT CARD ISSUERS

BANK OF AMERICA

  • Own-brand strategy: refining the brand proposition
  • Table 5-1: Bank of America, Consumer Own-Branded Credit Cards, by Network and Rewards Type,2017
  • Co-brand and affinity card programs
  • Co-brand cards
  • Table 5-2: Bank of America Consumer Co-Branded Credit Cards, by Network, Rewards Type and Affiliation, 2017
  • Still some affinity programs left
  • Table 5-3: Bank of America, Major Affinity Credit Cards, 2017

BARCLAYS

  • Co-brand credit card growth and trends
  • A travel and entertainment skew
  • Table 5-4: Barclays Co-Branded Credit Cards: Consumer, Business, Rewards Type and Affiliation, 2017
  • JetBlue
  • Performance analysis
  • Table 5-5: Barclays U.S. Credit Card Purchase Value and Loans Outstanding, 2014-2016

CAPITAL ONE

  • Co-brand moves
  • Table 5-6: Capital One Financial: Co-Brand Credit Card Program Partners, by Affiliation, 2017
  • Cabela's: The last independent crown jewel
  • Table 5-7: Capital One Financial: Co-Brand Credit Card Program Purchase Value and Loans
  • Outstanding, 2015-2016

CITIBANK

  • Competitive strategy
  • Own-brand moves
  • Table 5-8: Citi Consumer Own-Branded Credit Cards, by Network and Rewards Type, 2017
  • Co-brand moves
  • Table 5-9: Citi Co-Branded Credit Cards, by Network, Rewards Type and Affiliation, 2017
  • American Airlines
  • Costco
  • Table 5-10: Costco Credit Card Metrics, 2015-2017

JPMORGAN CHASE

  • Value proposition
  • Own-branded card moves
  • Table 5-11: JPMorgan Chase, Consumer Own-Branded Credit Cards, by Network and Rewards Type,2017
  • Co-branded card moves
  • Table 5-12: JPMorgan Chase Co-Branded and Affinity Credit Cards, by Network, Rewards Type and
  • Affiliation, 2017
  • Key co-brand accounts

SYNCHRONY FINANCIAL

  • Growth strategies
  • Retail Card segment
  • Table 5-13: Synchrony Financial Retail Card Partners, by Segment & Start, Renewal and Contract Expiration Date, 2017
  • Co-brand credit card performance analysis
  • Table 5-14: Synchrony Financial: Retail Card Co-Branded and Private Label Credit Card Purchase Value and Loan Receivables, 2015-2016
  • Key co-brand credit card programs

U.S. BANK

  • Own-branded credit card trends
  • Table 5-15: U.S. Bank Consumer Own-Branded Credit Cards, by Network and Rewards Type, 2017
  • Co-branded strength and stability
  • Table 5-16: U.S. Bank Consumer Co-Branded Credit Cards, by Network, Rewards Type and Affiliation,2017

OTHER PLAYERS

  • Alliance Data Systems
  • Table 5-17: Alliance Data Systems Co-Brand Credit Card Purchase Value and Loans Receivable, 2015-2016

Commerce Bank

  • First National Bank of Omaha
  • Table 5-18: First National Bank of Omaha Consumer Co-Branded Credit Cards, by Partner, Network and Affiliation, 2017

TD Bank

  • Table 5-19: Nordstrom Private Label and Co-Brand Credit Cards, Loans Outstanding and Payment Value, 2012-2016
  • Table 5-20: Target Private Label and Co-Brand Credit Cards, Loans Outstanding and Payment Value,2016
  • Wells Fargo

CHAPTER 6: CARD ASSOCIATION CO-BRAND AND AFFINITY CREDIT CARD STRATEGIES

AMERICAN EXPRESS

  • Value proposition
  • Challenges and strategies
  • Hard benefits and soft benefits
  • Card portfolio
  • Own-branded credit cards
  • Table 6-1: American Express Own-Branded Credit Cards: Consumer, Business and Rewards Type, 2017 .. 187
  • Co-branded credit cards
  • Table 6-2: American Express Co-Branded Credit Cards: Rewards Type and Affiliation, 2017
  • Co-brand purchase value analysis
  • Table 6-3: American Express Co-Branded Credit Card Purchase Value, by Card Partner, 2015-2016
  • Tale of the tape
  • Account departures
  • Table 6-4: American Express Costco Credit Card Metrics, 2015-2016
  • Core accounts
  • Table 6-5: American Express Delta SkyMiles Credit Card Metrics, 2014-2016
  • Global Network Services: co-brand connection

MASTERCARD

  • Co-branded credit card purchase value and programs
  • Table 6-6: Co-Branded Credit Cards: Purchase Value and Programs, by Network, 2016/2017

VISA 202

  • Co-branded credit card purchase value and programs
  • Table 6-7: Co-Branded Credit Cards: Purchase Value and Programs, by Network, 2016/2017

CHAPTER 7: CREDIT CARD USAGE TRENDS

GENERAL-PURPOSE CREDIT CARD USAGE TRENDS OVER TIME

  • Table 7-1: General-Purpose Credit Card Usage, by Network, 2008-2017
  • General-purpose credit card usage in past 30 days
  • Table 7-2: General-Purpose Credit Card Usage in Past 30 Days, by Network, 2008-2017
  • General-purpose credit card engagement rates over time
  • Table 7-3: General-Purpose Credit Card Engagement Rate, by Network, 2008-2017
  • Demographic analysis: 2008 vs. 2017
  • Table 7-4: Active General-Purpose Credit Card Usage Share, by Age and Card Network, 2008 vs. 2017
  • Table 7-5: Active General-Purpose Credit Card Usage Share, by HH Income and Card Network, 2008 vs. 2017

REWARDS CREDIT CARDS: USAGE TRENDS OVER TIME

  • Table 7-6: General-Purpose Credit Card Usage: Rewards vs. No Rewards, 2010-2017
  • Table 7-7: General-Purpose Rewards Credit Card Usage, by Card Network, 2010-2017

AIRLINE AND HOTEL CO-BRANDED CREDIT CARDS: USAGE TRENDS OVER TIME

  • Table 7-8: Airline Co-Branded Credit Card Usage, by Card Network, 2010-2017
  • Table 7-9: Hotel Co-Branded Credit Card Usage, by Card Network, 2010-2017
  • Demographic analysis: 2010 vs. 2017
  • Table 7-10: Credit Card Usage Share: Any Card, Airline Card and Hotel Card, by HH Income, 2010 vs.2017
  • Table 7-11: Airline Co-Branded Credit Card Usage, by HH Income, 2010-2017
  • Table 7-12: Hotel Co-Branded Credit Card Usage, by HH Income, 2010-2017

CHAPTER 8: CO-BRAND AND AFFINITY CARD USERS

TYPES OF CREDIT CARDS USED

  • Table 8-1: General-Purpose Credit Cards Users: Own-Branded vs. Co-Brand/Affinity, 2017
  • Table 8-2: Co-Brand/Affinity Credit Cards Users, by Category, 2017
  • Table 8-3: Co-Brand/Affinity Credit Cards Used, Used in Past 30 Days and Used Most, by Type of Partner/Affiliation, 2017
  • Table 8-4: Co-Brand/Affinity Credit Card Engagement Rate, by Card Category and Type of Partner/Affiliation, 2017

DEMOGRAPHIC ANALYSIS

  • Co-branded/affinity credit card users, by card category
  • Table 8-5: Co-Brand/Affinity Credit Cards Users, by Card Category and Demographic, 2017
  • Co-branded/affinity credit card users, by monthly credit card spend & loans outstanding
  • Table 8-6: Co-Brand/Affinity Credit Cards Users, by Card Category, Monthly Credit Card Spending and
  • Credit Card Loans Outstanding, 2017
  • Co-branded/affinity credit card users, by co-brand/affinity credit card partner/affiliation
  • Table 8-7: Cardholder Gender, by Co-Brand Credit Card Partner/Affiliation, 2017
  • Table 8-8: Cardholder HH Income, by Co-Brand Credit Card Partner/Affiliation, 2017
  • Table 8-9: Cardholder Monthly Credit Card Spending, by Co-Brand Credit Card Partner/Affiliation,2017
  • Table 8-10: Cardholder Credit Card Loans Outstanding, by Co-Brand Credit Card Partner/Affiliation,2017
  • Table 8-11: Cardholder Self-Reported Credit Score, by Co-Brand Credit Card Partner/Affiliation, 2017

CHAPTER 9: CO-BRAND CREDIT CARD APPLICATION INFLUENCERS

  • Overview
  • Co-branded credit card application influencers
  • Table 9-1: Co-Brand Credit Card Application Influencers, 2017

GENERAL-PURPOSE CREDIT CARD USERS: CO-BRAND USERS VS. NON-USERS

  • Application influencers: perks, discounts and rewards
  • Table 9-2: Co-Branded Credit Card Application Influencers: Perks, Discounts and Rewards, Co-Branded Credit Card Holders vs. Non-Holders, 2017
  • Application influencers: fees, interest and financing
  • Table 9-3: Co-Branded Credit Card Application Influencers: Fees, Interest and Financing, Co-Branded
  • Credit Card Holders vs. Non-Holders, 2017
  • Application influencers: other card benefits
  • Table 9-4: Co-Branded Credit Card Application Influencers: Other Card Benefits, Co-Branded Credit
  • Card Holders vs. Non-Holders, 2017

CO-BRANDED CREDIT CARD USERS: DEMOGRAPHIC ANALYSIS

  • Gender
  • Table 9-5: Co-Branded Credit Card Users: Co-Branded Credit Card Application Influencers, by Gender, 2017
  • HH income
  • Table 9-6: Co-Branded Credit Card Users: Co-Branded Credit Card Application Influencers, by HH Income, 2017
  • Credit score
  • Table 9-7: Co-Branded Credit Card Users: Co-Branded Credit Card Application Influencers, by Credit Score, 2017

CHAPTER 10: REWARDS IMPORTANCE & CO-BRAND CARD SWITCH FACTORS

THE POWER OF REWARDS

  • Table 10-1: Rewards-Related Factors Important to Rewards Credit Card Users, 2017
  • Table 10-2: Rewards-Related Factors Very Important to Rewards Credit Card Users, by Demographic,2017

CO-BRANDED CREDIT CARD USED MOST: CARD SWITCHING MOTIVATORS

  • Table 10-3: Factors Influencing Switch from Co-Brand Credit Card Used Most, 2017
  • APPENDIX

METHODOLOGY

  • Consumer survey methodology
  • Market size and forecast methodology

TABLE INDEXES

TERMS AND DEFINITIONS

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