表紙:免疫力向上食品:腸の健康と一般的な免疫力の向上
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1009639

免疫力向上食品:腸の健康と一般的な免疫力の向上

Immunity Boosting Foods: Gut Health & General Immunity Improvement

出版日: | 発行: Packaged Facts | ページ情報: 英文 135 Pages | 納期: 即納可能 即納可能とは

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免疫力向上食品:腸の健康と一般的な免疫力の向上
出版日: 2021年06月04日
発行: Packaged Facts
ページ情報: 英文 135 Pages
納期: 即納可能 即納可能とは
  • 全表示
  • 概要
  • 目次
概要

2020年と2021年に、コロナウイルスのパンデミックは、消費者の食料購入と健康とウェルネスへの欲求に大きな影響を及ぼしました。消費者は、一般的に免疫力を高める、または、健康的な食品をより多く食べ、パンデミックの間にサプリメントやビタミンを購入しています。また、食事に関連して行動を変えている人々は、COVID-19パンデミックのために負の個人的影響を経験している可能性が高いことを明らかになっています。

当レポートは、免疫力向上食品について調査しており、市場規模や予測、COVID-19による影響、今後の動向や現在の消費者動向、動機に関する洞察、消費者の人口統計などの情報を提供しています。

目次

エグゼクティブサマリー

  • 腸の健康と免疫に対するパンデミック別消費者の関心
  • 「Better-for-You」の食品動向
  • 主要な人口統計
  • 範囲
  • 関連レポート

COVID-19消費者への影響

  • ハイライト
  • パンデミック時に免疫系を守るための食品やサプリメントの購入を増やすと回答した消費者
  • 食生活の変化
  • 免疫力を高める食品やサプリメントをより多く購入・摂取している消費者は、コロナウイルスへの懸念をより強く抱いている
  • 免疫力を高める食品やサプリメントをより多く購入・摂取している消費者は、パンデミックによる個人的な悪影響をより多く経験している
  • 免疫力を高める食品やサプリメントをより多く購入・摂取している人は、仕事への影響が大きい
  • 多くの消費者が出費を抑え、店内での買い物を減らすなど、買い物パターンが変化している
  • 免疫力を高める食品やサプリメントをより多く購入・摂取していり人は、便利な食品注文方法の利用が増加している

概要と市場動向

  • ハイライト
  • 腸の健康と免疫力の関係
    • 多くの消費者は、プロバイオティクスが腸の健康を改善または回復させると考えているが、これらの主張はFDAに承認されていない
    • プレバイオティクスとその健康への関連性に対する消費者の認識が高まり、プレバイオティクスの訴求が増加している
    • 食物繊維には、FDAが承認した明確な健康効果の主張がある
  • パンデミックの後、家庭で料理をする人が増え、腸の健康への関心が高まっている
  • グルテン、食物アレルギー、食事制限は多くの消費者の関心事である
  • ベジタリアン、ビーガン、フレキシタリアン、植物性の食事、サステナビリティ、そしてその先
  • 消費者の透明性に対する欲求を満たすために、企業はブロックチェーンとビッグデータに投資している
  • 消費者は「中小企業は信頼性が高い」と考えている
  • 食品購入の意思決定の要因
    • 半数以上の消費者が、購入する食品を決定する際に「健康性」を重視するようになったと回答
    • 食品購入の意思決定に影響を与えるラベル
    • 消費者の半数は、食品が加工されているかどうかが購入の意思決定に影響すると回答
    • 過半数の消費者が食品の生産地を知りたいと考えている
    • 多くの消費者はサステナビリティを重視している
    • 消費者の多くは、食品が環境的に持続可能であるかどうかを知ることは難しいと考えている
  • 食品の健康上の利点
    • 消費者の4分の1が食品に健康効果を求めている
    • 消費者が健康によいと考える栄養素
    • 最も欲しがる栄養素
    • 製品の健康面での違いの認識

市場規模、予測、および歴史的動向

  • ハイライト
  • 範囲
  • 生鮮食品
  • 特定の食品およびビタミン剤の過去の販売実績
  • 腸の健康と一般免疫力の向上を謳った食品・飲料の市場

小売およびマーケティングの動向と機会

  • ハイライト
  • 「スーパーフード」、「機能性食品」、「免疫力向上成分」、「薬としての食品」など
  • 「Better-for-You」動向
    • クリーンラベルの動向
    • 環境と福祉に配慮した、より倫理的な製品としてのフェアトレード食品
    • 精製していない砂糖
    • 砂糖不使用/砂糖不使用製品と代替甘味料
    • 低炭水化物・高たんぱく質、ケト、パレオなどの食生活
    • 栄養価を高めるためにナッツやフルーツ、種子などの食材を加えること
    • ヴィーガン/プラントベース製品、植物性の食事を求める人に魅力的な製品
    • オーガニック製品
  • 子供のいる家庭をターゲットにする
  • DTC(ダイレクトトゥコンシューマー)マーケティング
    • 新興企業やニッチな商品はDTCチャネルを選択することがある
    • 定期購入で消費者の負担を軽減し、売上を伸ばす
    • プライベートラベル
  • 店頭での購入動向
    • 衝動買いが多い小売店
    • 商品の主張を前面に押し出す
    • プライベート・ラベル製品は、店舗のトラフィックと小売店のロイヤルティの原動力となっている
  • 一部の消費者は、免疫力や健康増進のために「クレンズ」や「デトックス」の食事療法や断食を行っている
  • 注目すべき新製品のリリース

消費者の人口統計

  • ハイライト
  • 女性はプロバイオティクスや高繊維のラベルが貼られた食品を購入する傾向が強い
  • 若年層は「プロバイオティクス」食品を購入する傾向が強く、高齢層は「食物繊維」食品を購入する傾向が強い
  • 世帯収入に応じた食品購入パターン
  • 地域別パターン
  • 都市部の消費者は食生活や購買行動を変えている可能性が高い
  • 教育水準
  • 世帯における子供の有無
  • 人種/民族
  • 植物志向の消費者

消費者サイコグラフィック

  • ハイライト
  • プロバイオティクスや高繊維質の食品を求める消費者は、ビタミンや栄養補助食品を利用する傾向が強い
  • プロバイオティクス・高繊維食品を購入する消費者の食に対する意識
  • プロバイオティクスと高繊維質の食品を購入した人は、正しい食生活とエクササイズをより重視している
  • 食料品店での買い物
    • プロバイオティクス・高繊維食品を購入する消費者は、食品店での買い物が多い
    • プロバイオティクス食品を購入する消費者は、食料品をオンラインで購入する傾向が強い
    • プロバイオティクス食品と高繊維食品を購入する消費者は、Blue ApronやHelloFreshのミールキットデリバリーサービスを利用する傾向がやや強い
  • 包装とリサイクルに関する消費者の意見
目次
Product Code: LA16675859

In 2020 and 2021, the coronavirus pandemic has had a significant effect on consumer food purchases and desires for health and wellness. Packaged Facts has found that over 40% of consumers have been buying more food or beverage products to protect their immune system because of the coronavirus. Consumers are also eating more immune-boosting or healthy foods in general and buying supplements and vitamins during the pandemic. Survey results also reveal that those who are changing their behavior in relation to their diet are more likely to have experienced negative personal effects due to the COVID-19 pandemic.

With a focus on "what's next" and current consumer trends, “Immunity Boosting Foods: Gut Health & General Immunity Improvement” is packed with insights about consumer trends, behavior, and motivations to help food producers, retailers, packaging companies, employers, and investors gauge consumer perspectives and find areas for growth in a competitive market.

“Immunity Boosting Foods: Gut Health & General Immunity Improvement” delivers actionable predictions and recommendations designed to guide producers, retailers, and investors in making business decisions by providing data and insights about what consumers think about foods and beverages and what products consumers are buying/using that have claims for gut health or immunity improvement.

Scope

“Immunity Boosting Foods: Gut Health & General Immunity Improvement” is the go-to source for a complete understanding of U.S. consumer trends in this functional food market. This report combines Packaged Facts' extensive monitoring of the food and beverage market with proprietary surveys, and evaluates current trends and future directions for marketing and retailing, along with consumer patterns during the pandemic and across the broader food and beverage market.

Historical and forecast data are available for retail sales of packaged foods and beverages marketed with various claims for gut health or immunity improvement (including claims such as "high in antioxidants," "high fiber," and "contains prebiotics/probiotics"). This report also includes figures for fresh produce consumption and production in pound from 2015-2020 and projected for 2025. Historical retail sales of vitamins and foods and beverages that often carry gut health or immunity claims (fruit juice; kefir; sauerkraut; soup, stock, and broth; tea and kombucha; and yogurt and yogurt drinks) are also included.

“Immunity Boosting Foods: Gut Health & General Immunity Improvement” examines product marketing; surveys retail channel trends; and analyzes consumer trends and motivations. This report contains dozens of numerical tables and charts, as well as numerous product photographs.

Report Methodology

The information contained in “Immunity Boosting Foods: Gut Health & General Immunity Improvement” was developed from primary and secondary research sources. Primary research includes interviews with food and beverage market experts; participation in and attendance at food industry events; and extensive internet canvassing.

Primary research also includes national online consumer polls of U.S. adult consumers (age 18+) conducted on an ongoing basis by Packaged Facts to analyze attitudes of consumers and their relevant food and beverage preferences.

Survey data from MRI-Simmons are used to analyze the demographics and psychographics of consumers who buy foods or beverages with probiotic or high fiber labels.

Supplementing Packaged Facts' exclusive survey is analysis of the 2020 Food & Health Survey conducted by the International Food Information Council, which analyzes consumer food purchase decisions, diet and lifestyle choices, and perception of health benefits in foods.

Table of Contents

Executive Summary

  • Pandemic-Induced Consumer Interest in Gut Health and Immunity
  • "Better-for-You" Food Trends
  • Key Demographics
  • Scope
  • Related Reports

COVID-19 Effects on Consumers

  • Highlights
  • Consumers Report Buying More Foods and Supplements to Protect Their Immune System During the Pandemic
    • Table: Food, Beverage, Supplement, and Vitamin Purchase Habits: "Because of the coronavirus, I am...", 2021 (percent of consumers)
  • Eating Habits Are Changing
    • Table: Coronavirus Eating Habits: "Because of the coronavirus, I am eating more...", 2021 (percent of consumers)
  • Consumers Who Are Eating or Buying More Immune Boosting Foods or Supplements Express Greater Concerns about the Coronavirus
    • Table: Coronavirus Concerns: "I am concerned about the..." (percent of consumers)
  • Consumers Who Report Eating or Buying More Immune Boosting Foods or Supplements Are Experiencing More Negative Personal Effects of the Pandemic
    • Table: Coronavirus Concerns: "The coronavirus has negatively affected my..." (percent of consumers)
  • Effects on Work Are Higher Among Those Eating or Buying More Immune Boosting Foods or Supplements
    • Table: Coronavirus Concerns: "Because of the coronavirus, I...", 2021 (percent of consumers)
  • Shopping Patterns Are Shifting, With Many Consumers Cutting Back on Spending and Shopping Less Inside Stores
    • Table: Coronavirus Food Purchase Habits: "Because of the coronavirus, I am...", 2021 (percent of consumers)
  • Increasing Use of Convenient Food Ordering Methods Is Higher Among Those Who Are Eating or Buying More Immune Boosting Foods and Supplements
    • Table: Coronavirus Food Purchase Habits: "Because of the coronavirus, I am...", 2021 (percent of consumers)

Overview and Market Trends

  • Highlights
  • The Connection Between Gut Health and Immunity
    • Many Consumers Think Probiotics Improve or Restore Gut Health, Even If These Claims Are Not FDA-Approved
    • Increasing Consumer Awareness of Prebiotics and their Connection to Wellbeing Are Leading to More Prebiotic Claims
    • Dietary Fiber Has Clear FDA-Approved Claims of Health Benefits
  • Interest in Gut Health Is Expanding in the Wake of the Pandemic with More People Cooking at Home
  • Gluten, Food Allergies, and Dietary Restrictions Are a Concern to Many Consumers
  • Vegetarians, Vegans, and Flexitarians: Plant-Based Eating, Sustainability, and Beyond
  • Companies Are Investing in Blockchain and Big Data to Satisfy Consumer Desires for Transparency
  • Consumers Think Small and Medium Businesses Have More Credibility
  • Drivers of Food Purchase Decisions
    • More Than Half of Consumers Say Healthfulness Matters More to Them Now When Deciding on Foods to Buy
    • Influential Labels in Food Purchasing Decisions
    • Half of Consumers Say Whether a Food Is Processed Affects Purchasing Decisions
    • A Majority of Consumers Want to Know Where Food Comes From
    • Sustainability Is Important to Many Consumers
    • Most Consumers Think Knowing Whether Food Choices Are Environmentally Sustainable Is Hard
  • Health Benefits in Foods
    • One-Fourth of Consumers Seek Health Benefits from Foods
    • Nutrients Considered Healthy by Consumers
    • Most Sought After Nutrients
    • Perception of Health Differences in Products

Market Size, Forecasts, and Historical Trends

  • Highlights
  • Scope
  • Fresh Produce
    • Table: Fresh Produce Production and Consumption, 2014-2020, 2025P (billion pounds)
  • Historical Sales of Selected Food Products and Vitamins
    • Table: Historical Retail Sales of Selected Food Products and Vitamins, 2017-2020 (billion dollars)
  • The Market for Foods and Beverages with Gut Health and General Immunity Improvement Claims
    • Table: The Retail Market for Foods and Beverages with Immunity Boosting or Gut Health Claims, 2017-2020, 2025P (billion dollars)

Retailing and Marketing Trends and Opportunities

  • Highlights
  • "Superfoods", "Functional Foods", "Immunity Boosting" Ingredients, and "Food as Medicine"
  • "Better-for-You" Trends
    • Clean Label Trends
    • Fair Trade Foods as More Ethical Products Better for the Environment and Human Welfare
    • Unrefined Sugar
    • Sugar-Free/No Sugar Added Products and Alternative Sweeteners
    • Low-Carb/High Protein, Keto, and Paleo Diets
    • Addition of Nuts, Fruit, Seeds, and Other Ingredients for Increased Nutrition
    • Vegan/Plant-Based Products Appeals to Those Looking to Eat a Plant-Forward Diet
    • Organic Products
  • Targeting Families with Children
  • Direct-to Consumer (DTC) Marketing
    • New Companies and Products with Niche Appeal May Choose DTC Channels
    • Subscriptions Save Consumers Money Boost Sales
    • Private Labels
  • In-Store Purchasing Trends
    • Retail Stores Rely More On Impulse Purchases
    • Bringing Product Claims Front and Center
    • Private Label Products Are a Driver of Store Traffic and Retailer Loyalty
  • Some Consumers Engage in "Cleanse" and "Detox" Diets or Intermittent Fasting to Boost Immunity or Overall Health
  • Notable New Product Releases

Consumer Demographics

  • Highlights
  • Women Are More Likely to Buy Food Labeled as Probiotic or High Fiber
    • Table: Buying Food Labeled as Probiotic or High Fiber by Gender, 2020 (percent of consumers)
    • Table: Buying or Eating Immunity Boosting or Healthy Food or Supplements by Gender, 2021 (percent of consumers)
  • Younger Consumers Are More Likely to Buy Probiotic Foods, While Older Consumers More Often Buy High Fiber Foods
    • Table: Buying Food Labeled as Probiotic or High Fiber by Age Bracket, 2020 (percent of consumers)
    • Table: Buying or Eating Immunity Boosting or Healthy Food or Supplements by Age Bracket, 2021 (percent of consumers)
  • Food Purchase Patterns Based on Household Income
    • Table: Buying Food Labeled as Probiotic or High Fiber by Household Income Bracket, 2020 (percent of consumers)
    • Table: Buying or Eating Immunity Boosting or Healthy Food or Supplements by Age Bracket, 2021 (percent of consumers)
  • Regional Patterns
    • Table: Buying Food Labeled as Probiotic by U.S. Region, 2020 (percent of consumers)
    • Table: Buying or Eating Immunity Boosting or Healthy Food or Supplements by U.S. Region, 2021 (percent of consumers)
  • Urban Consumers Most Likely to Be Changing Eating and Buying Behavior
    • Table: Buying or Eating Immunity Boosting or Healthy Food or Supplements by Urban, Suburban, or Rural Living, 2021 (percent of consumers)
  • Educational Attainment
    • Table: Buying Food Labeled as Probiotic by Educational Attainment, 2020 (percent of consumers)
    • Table: Buying or Eating Immunity Boosting or Healthy Food or Supplements by Educational Attainment, 2021 (percent of consumers)
  • Presence of Children in the Household
    • Table: Buying Food Labeled as Probiotic by Parenthood and Number of Children, 2020 (percent of consumers)
    • Table: Buying or Eating Immunity Boosting or Healthy Food or Supplements by Presence of Children in HH, 2021 (percent of consumers)
  • Race/Ethnicity
    • Table: Buying Food Labeled as Probiotic by Race/Ethnicity, 2020 (percent of consumers)
    • Table: Buying or Eating Immunity Boosting or Healthy Food or Supplements by Race/Ethnicity, 2021 (percent of consumers)
  • Plant-Forward Consumers
    • Table: Buying Food Labeled as Probiotic by Diet/Eating Philosophy, 2020 (percent of consumers)

Consumer Psychographics

  • Highlights
  • Consumers Who Seek Out Probiotic and High Fiber Foods Are More Likely to Use Vitamin and Dietary Supplements
    • Table: Use of Vitamins and Dietary Supplements, 2020 (percent of consumers)
    • Table: Use of Vitamins and Dietary Supplements by Type, 2020 (percent of consumers)
  • Food Attitudes Among Consumers Who Buy Probiotic and High Fiber Foods
    • Table: Food Attitudes of Consumers, 2020 (percent of consumers who agree completely with statement)
  • Probiotic and High Fiber Food Buyers Show A Greater Focus on Eating and Exercising Right
    • Table: Health Attitudes of Consumers, 2020 (percent of consumers who agree strongly with statement)
  • Grocery Shopping Activity
    • Higher Spending at Food Stores Is Prevalent Among Probiotic and High Fiber Food Buyers
    • Table: Amount Spent at Food Stores in an Average Week by the Household, 2020 (percent of consumers)
    • Consumers Who Buy Probiotic Foods Are More Likely to Shop for Groceries Online
    • Probiotic and High Fiber Food Buyers Are Slightly More Likely to Use Blue Apron or HelloFresh Meal Kit Delivery Services
    • Table: Use of Meal Kit Delivery Services, 2020 (percent of consumers)
  • Consumer Opinions on Packaging and Recycling
    • Table: Consumer Thoughts on Garbage and Recycling, 2021 (percent of consumers who strongly agree)
    • Table: Consumer Thoughts on Packaging, 2021 (percent of consumers who strongly agree)
    • Table: Consumers Who Especially Look Out for Sustainable or Eco-Friendly Packaging, 2021 (percent of consumers who strongly agree)