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OTTビデオとTV Everywhere:パートナー、代替、競争

OTT Video & TV Everywhere: Partners, Alternatives, and Competition

発行 Parks Associates 商品コード 421260
出版日 ページ情報 英文 55 Pages
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=113.97円で換算しております。
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OTTビデオとTV Everywhere:パートナー、代替、競争 OTT Video & TV Everywhere: Partners, Alternatives, and Competition
出版日: 2017年10月12日 ページ情報: 英文 55 Pages
概要

当レポートでは、OTTビデオと有料TVにおける新時代の競争について取り上げ、世界のビデオエコシステム市場に影響を与える主要動向 (チャーン、リテンションを含む) に焦点を当てて、加入者数の予測も含めて、体系的な情報を提供しています。

第1章 レポートサマリー

第2章 OTTビデオとTV Everywhereの状況

  • OTTビデオサービスの競争
  • TV Everywhereの役割
  • OTTビデオサービスの導入
  • 主要 vs. 補完ビデオサービスの導入

第3章 OTTビデオのパートナーシップ

  • OTT:オペレーターのパートナーシップ
  • OTT:OTTのパートナーシップ
  • OTT:アグリゲーターのパートナーシップ
  • その他のOTTサービスのパートナーシップ

第4章 予測

  • 予測手法
  • OTTビデオ世帯数・加入数の予測

第5章 影響と提言

第6章 付録

目次

The evolution of OTT video services has led to increased competition in the market, including new partnerships, alternatives to pay TV, and changing priorities by consumers. This report includes insights into the new era of competition in OTT video and pay TV and assesses trends that affect the video ecosystem across global markets, including churn and retention. The report also includes global forecasts for OTT video and pay-TV subscribers.

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Table of Contents

1.0 Report Summary

  • 1.1 Purpose of Report
  • 1.2 Scope of Report
  • 1.3 Research Approach/Sources

2.0 The State of OTT Video and TV Everywhere

  • 2.1 Competition in OTT Video Services
  • 2.2 The Role of TV Everywhere
  • 2.3 Adoption of OTT Video Services
  • 2.4 Primary versus Complementary Video Service Adoption

3.0 OTT Video Partnerships

  • 3.1 OTT: Operator Partnerships
    • 3.1.1 Promotion
    • 3.1.2 Distribution Partnerships and Broadband Bundling
    • 3.1.3 Set-top Box Integration
    • 3.1.4 Zero-Rating
    • 3.1.5 Billing
  • 3.2 OTT: OTT Partnerships
    • 3.2.1 Distribution/Bundling
    • 3.2.2 Promotion/Awareness
    • 3.2.3 Content
  • 3.3 OTT: Aggregator Partnerships
    • 3.3.1 Traditional Pay-TV Providers
    • 3.3.2 CE Manufacturers
    • 3.3.3 Subscription OTT Aggregators
    • 3.3.4 Online Video Distributors/Virtual MVPDs
    • 3.3.5 Ad-based OTT Aggregators
  • 3.4 Additional OTT Service Partnerships

4.0 Forecast

  • 4.1 Forecast Methodology
  • 4.2 Forecast of OTT Video Households and Subscriptions

5.0 Implications and Recommendations

6.0 Appendix

  • 6.1 Glossary
  • 6.2 Index
  • 6.3 Image Sources

Figures

  • Number of OTT Video Services in the U.S. Market (2013-2017)
  • Number of OTT Video Services in the Canadian Market (2013-2017)
  • Share of OTT Video Services by Business Model, North America (Q3 2017)
  • Top U.S. Subscription OTT Video Services by Volume (Q2 2017)
  • Awareness of TV Everywhere Features (2013-2016)
  • U.S. Home Entertainment Device Ownership (2009-2017)
  • Penetration of OTT Video Service Subscriptions, U.S. (2013-2017)
  • Number of OTT Video Service Subscriptions per Household, U.S. (2014-2017)
  • Concurrence of Pay-TV and OTT Service Subscriptions (2014-2017)
  • Global OTT Video Service Forecast Methodology
  • Forecast: Household Penetration of Subscription OTT Video Services by Region (2017-2022)
  • Forecast: Volume of OTT Video Service Subscriptions by Region (2017-2022)
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