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360 View:ヘルスケア技術と消費者

360 View: Empowering Healthcare Consumers

発行 Parks Associates 商品コード 338730
出版日 ページ情報 英文 142 Slides
納期: 即日から翌営業日
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360 View:ヘルスケア技術と消費者 360 View: Empowering Healthcare Consumers
出版日: 2016年09月20日 ページ情報: 英文 142 Slides
概要

当レポートでは、消費者とヘルスケア技術の関係について調査し、ヘルスケアに関連する消費者の主なニーズ、関連技術・デバイス・アプリケーションの利用状況、行動変化を促す手段などについてまとめています。

  • 消費者の分類:分類基準
    • 健康的なライフスタイルへの親和性
    • 行動を変える傾向
    • 各種技術への精通度・日常生活での利用
  • 主要3エリアにおける消費者ニーズの検証
    • 慢性症状の管理
    • ウェルネス&フィットネス目標の追求による健康リスクの低減
    • 高齢の両親の家庭での安全で独立した生活の介助
  • 関連技術・デバイス・アプリケーションの導入・購入のきっかけの提供
  • 関連サービスの現在の利用動向:ブランド別
  • ポジティブな行動変化のためのサービスにユーザーを携わらせる手段の詳細
  • デバイス・サービス導入と変更の理由の追跡調査

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目次

SYNOPSIS

‘360 View: Empowering Healthcare Consumers’ examines consumer needs, behaviors, and preferences in healthcare engagement and technology. It presents an overview of consumer health status and chronic condition management, analyzing consumers' adoption and usage of digital health devices and applications. The research includes a deep dive into the unique needs of diabetic patients and family caregivers, who are expected to make up an increasingly large percentage of the market over the coming years.

Use of Health Programs Offered by Employer
U.S. Broadband Households Offered Specified Health Programs by Their Employer

KEY BENEFITS:

  • Segments consumers based on their affinity to healthy living lifestyles, propensity to change behaviors, and familiarity and use of technologies in their daily life
  • Examines consumer needs in three major areas: managing chronic conditions, reducing health risks by pursuing wellness and fitness goals, and helping aging parents live safely and independently at home
  • Provides adoption and purchase triggers for relevant technologies, devices and applications
  • Provides current use of relevant services by brands
  • Details the means to engage users with such services for positive behavioral changes
  • Tracks adoption of devices and services and reasons for change

ANALYST INSIGHT

“Americans continue to face health challenges, even as the insured population steadily grows. Improvements in IoT technologies have brought new service offerings to health consumers, while app developers continue to refine their solutions to fit the needs of individual populations. The empowered healthcare consumer is one who takes charge of their health status, engaging with services and technologies in a way that suits their needs and lifestyle.” - Harry Wang, Senior Research Director, Parks Associates.

Table of Contents

About the Research

Previous Research

Industry Insight

Key Findings

Recommendations

Segmentation Overview:

  • Average Frequency of Participation in Health Behaviors During the Past 30 Days (2014 - 2016)
  • Average Number of Days Spent Participating in Wellness Behaviors During the Past 30 Days (Q2/16)
  • Body Mass Index (BMI) (2015 - 2016)
  • Health Insurance Types Used (2010 - 2016)
  • Uninsured Population by Household Income (2010 - 2016)
  • Uninsured Population by Health Condition (2010 - 2016)
  • Health Insurance Exchange Use by Age (2014 - 2016)
  • Health Insurance Exchange Use by Household Income (2014 - 2016)
  • Uninsured Population by Chronic Conditions (2014 - 2016)
  • Use of Health Insurance Purchased Directly from an Insurer by Age (2014 - 2016)
  • Average Number of Days Participating in Habits and Health Management Behaviors in the 30 Days Prior to the Survey (Q2/16)
  • Frequency of Health Behaviors During the Past 30 Days (Q2/16)
  • Concerns about Health Condition Worsening Due to Weight by BMI Index (Q2/16)
  • Concerns about Health Condition Worsening by Presence of a Chronic Condition (Q2/16)
  • Interest in Personal Genetic Information Through a Genetic Test Service (Q2/16)
  • High Interest in Personal Genetic Information through a Genetic Testing Service by Concerns about a Family Health Problem (Q2/16)
  • Perception of Personal Health Condition (Q2/16)
  • Health Programs Offered by Employers (Q2/16)
  • Use of Health Programs Offered by Employer (Q2/16)

Digital Health Devices:

  • Adoption of Connected Health Devices (Q2/16)
  • Adoption of Connected Health Fitness Devices (2013 - 2016)
  • Adoption of Connected Health Medical Devices (2013 - 2016)
  • Adoption of a Digital Pedometer/Fitness Tracker with Wi-Fi or Bluetooth (2013 - 2016)
  • Number of Connected Health Devices Owned (2013 - 2016)
  • U.S. Broadband Households Using At Least One Connected Healthcare Device by Age (2013 - 2016)
  • U.S. Broadband Households Using At Least One Connected Healthcare Devices by HH Income (2013 - 2016)
  • U.S. Broadband Households Using At Least One Connected Healthcare Device by Education Level (2013 - 2016)
  • Frequency of Using Connected Healthcare Devices (Q2/16)
  • Fitness Tracker Band Ownership (2013 - 2016)
  • Adoption of Fitness Trackers and Smart Watches (Q2/16)
  • Adoption of Fitness Tracker and Smart Watch by BMI (Q2/16)
  • Frequency of Using Fitness Tracker by BMI Index (Q2/16)
  • Length of Time Owning Connected Healthcare Devices (Q2/16)
  • Frequency of Using Fitness Tracker or Smart Watch by Length of Time Owning Specified Devices (Q2/16)
  • Features of Fitness Tracker or Smart Watch (Q2/16)
  • Use of a Fitness Tracker or Smart Watch During Participation in Sports Activities (Q2/16)
  • Reasons for Not Using a Fitness Tracker or Smart Watch (Q2/16)
  • Length of Time Using Connected Healthcare Devices Before Stopping Use (Q2/16)
  • Impact of the Use of a Fitness Tracker or Smart Watch on Gym Use (Q2/16)
  • Method of Acquisition of a Fitness Tracker or Smart Watch (Q2/16)
  • Frequency of Using Fitness Tracker or Smart Watch by Acquisition Method (Q2/16)
  • Price Paid for a Fitness Tracker or Smart Watch (Q2/16)
  • Purchase Location of Fitness Tracker or Smart Watch (Q2/16)
  • Purchase Intention for Health and Fitness Devices (Q2/16)
  • Purchase Intention for Health and Fitness Devices by Age (Q2/16)

Digital Health Activities and Apps:

  • Health Activities on Websites/Apps During the Last 12 Months (Q2/16)
  • Average Frequency of Communication with a Healthcare Professional Using Website/App over the Last 12 Months (Q2/16)
  • Satisfaction with Communication with Healthcare Professional Using Website/App (Q2/16)
  • Frequency of Participation in Health Activities on a Website/App (Q2/16)
  • Frequency of Participation in Health Activities on a Website or an App (Q2/16)
  • Use of Fitness Apps (Q2/16)
  • Use of Fitness Devices Among Fitness Apps Users (2015 - 2016)
  • Use of Fitness Apps by Fitbit Fitness Tracker Ownership (Q2/16)
  • Use of Fitness Apps by Fitbit Fitness Tracker Ownership, Cont. (Q2/16)

Management of Health Conditions:

  • Presence of Adverse Health Conditions (Q2/16)
  • Number of Chronic Conditions, Including Obesity (Q2/16)
  • Difficulty in Completing Health Tasks (Q2/16)
  • Comfort in Completing Health Activities (Q2/16)
  • Comfort in Completing Health Activities by Presence of a Chronic Condition (Q2/16)
  • Comfort in Completing Health Activities by Number of Chronic Conditions (Q2/16)
  • Types of Healthcare Professionals Used to Address Health Conditions (Q2/16)
  • Number of Care Professional Types Used to Address Health Conditions (Q2/16)
  • Number of Care Professional Types Used to Address Health Conditions by Number of Conditions (Q2/16)
  • Frequency of Communication with Specified Healthcare Professionals about a Health Condition (Q2/16)
  • Interest in Receiving Information About Health Condition (Q2/16)
  • Interest in Receiving Information About Health Condition by Presence of a Chronic Condition (Q2/16)
  • Interest in Receiving Information About Health Condition by Specified Chronic Conditions (Q2/16)
  • Interest in Receiving Information About Health Condition by Specified Chronic Conditions, cont. (Q2/16)
  • Interest in Receiving Information About Health Condition by Number of Chronic Conditions (Q2/16)
  • Hospitalization within the Past 12 Months (Q2/16)
  • Facility Visited Before Hospital Admittance (Q2/16)
  • Interest in Health Services (Q2/16)
  • Interest in Health Services by Presence of a Chronic Condition (Q2/16)
  • Interest in Health Services by Number of Chronic Conditions (Q2/16)
  • Interest in Health Services by Level of Concern Over Health Worsening Due to a Chronic Condition (Q2/16)
  • Interest in Health Services by Ownership of a Healthcare Device (Q2/16)
  • Interest in a Personal Health Coach by Level of Concern About Worsening Health Due to Health Challenges (Q2/16)
  • Perceived Health Management Needs (Q2/16)
  • Interest in a Personal Health Coach by Perceived Health Management Needs (Q2/16)
  • High Interest in a Personal Health Coach by Specific Perceived Health Management Needs (Q2/16)
  • Perceived Health Management Needs by Level of Comfort in Designing a Healthcare Plan (Q2/16)
  • Perceived Health Management Needs by Attitudes about Personal Health (Q2/16)
  • Perceived Health Management Needs by Attitudes about Personal Health, Cont. (Q2/16)
  • Factors that Increase Consumer Interest in a Health Coaching Service (Q2/16)
  • Factors that Increase Consumer Interest in a Health Coaching Service, Cont. (Q2/16)
  • Factors that Encourage/Discourage Participation in a Health Coaching Service (Q2/16)
  • Factors that Encourage/Discourage Participation in a Health Coaching Service, Cont. (Q2/16)

Diabetic Care Deep Dive:

  • Glucometer Ownership (Q2/16)
  • Reasons for Not Owning a Glucometer (Q2/16)
  • Brand of Glucometer Used (Q2/16)
  • Frequency of Glucometer Use (Q2/16)
  • Frequency of Glucometer Use by Top 3 Brands of Glucometers Used (Q2/16)
  • Apps Used to Manage Diabetes (Q2/16)
  • Tech Ownership and Exercise Among Patients with Diabetes (Q2/16)
  • Top Apps Used to Manage Diabetes Among Owners of the Top 3 Brands of Glucometers Used (Q2/16)
  • Most Regularly Used Glucose App Features (Q2/16)
  • Most Helpful Glucose App Features (Q2/16)

Caregiving Through Digital Technologies:

  • Caregiving Status (Q2/16)
  • Caregiving Status by Age (Q2/16)
  • Use of Caregiving App Features (2015 - 2016)
  • Use of Caregiving App Features, Cont. (2015 - 2016)
  • Use of Caregiving App Features by Use of Home Care Services During Past 12 Months (Q2/16)
  • Appeal and Use of Caregiving App Features Among Current Caregivers (Q2/16)
  • Appeal and Use of Caregiving App Features Among Current Caregivers, cont. (Q2/16)
  • Appeal of Caregiving App Features Among Current and Future Caregivers (Q2/16)
  • Appeal of Caregiving App Features Among Current and Future Caregivers (Q2/16)
  • Use of Home Care Services During Past 12 Months (Q2/16)
  • Use of Home Care Services During Past 12 Months by Gender (Q2/16)
  • Use of Home Care Services During Past 12 Months by Age (Q2/16)
  • Satisfaction with Home Care Services (Q2/16)
  • Method of Finding Home Care Service Providers (Q2/16)
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