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TVサービス:プレミアム収益の戦い

TV Services: The Fight for Premium Revenues

発行 Parks Associates 商品コード 329048
出版日 ページ情報 英文 55 Pages
納期: 即日から翌営業日
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TVサービス:プレミアム収益の戦い TV Services: The Fight for Premium Revenues
出版日: 2015年10月19日 ページ情報: 英文 55 Pages
概要

利益率の高いプレミアムビデオサービスの取り込みを増加させることは、オペレーターが収益や採算性を拡大させるのに不可欠な要素です。プレミアムチャネルからトランザクションのオンデマンド視聴まで、有料TVプロバイダーは、多様なプログラムとインセンティブによって、プレミアムサービスへの加入を消費者に奨励しています。

当レポートでは、プレミアムサービスにおける動向と競合について検証して、消費者間のコードカッティングやコードシェービングの普及、サービスプロバイダーによる加入奨励の戦略や戦術などについて、体系的な情報を提供しています。

第1章 レポートの概要

第2章 世界の有料TVとプレミアムサービス

  • 世界の有料TVの状況
  • プレミアムビデオサービスの取り込み
  • プレミアム有料TVサービスに影響を与える動向

第3章 アップグレード、ダウングレード、コードシェービング

第4章 予測

  • 世界の有料TVサービス

第5章 市場の影響と提言

第6章 付録

図表

目次

SYNOPSIS

Increasing uptake of high-margin premium video services is a key element for operators to grow revenues and profitability. From premium channels to transactional on-demand viewing, pay-TV providers use a variety of programs and incentives to encourage consumers to adopt premium services. Yet, new entrants into the entertainment services world now compete for those same revenues. This report examines trends and competition in premium services, the prevalence of cord-cutting and cord-shaving among consumers, and the strategies and tactics service providers use to attract subscribers to these services.

Penetration of Premium Pay-TV Services
U.S. Pay-TV Broadband Households

                        © Parks Associates.

“PayTV continues to experience worldwide growth” said Brett Sappington, Director of Research, Parks Associates. “The North American market is experiencing a decline in penetration. Western Europe is experiencing slow growth as a mature market. Developed asian markets have high penetration rates for pay TV and features unavailable in other global regions.“

Table of Contents

1.0. Report Summary

  • 1.1. Purpose of Report
  • 1.2. Scope of Report
  • 1.3. Research Approach/Sources

2.0. Global Pay TV and Premium Services

  • 2.1. The State of Global Pay TV
  • 2.2. Uptake of Premium Video Services
    • 2.2.1. Pay-per-view (PPV)
    • 2.2.2. Video on-demand (VOD)
    • 2.2.3. High Definition (HD)
    • 2.2.4. DVR / PVR
    • 2.2.5. Premium channels
    • 2.2.6. Language-specific channels / packages
    • 2.2.7. 3D channels
    • 2.2.8. 4K/Ultra HD channels
  • 2.3. Trends Impacting Premium Pay-TV Services
    • 2.3.1. A shift to on-demand consumption
    • 2.3.2. An Increase in OTT video service options
    • 2.3.3. A La Carte and Greater Consumer Choice
    • 2.3.4. Virtualization of Service Features
    • 2.3.5. Experimentation with Business Models

3.0. Upgrades, Downgrades and Cord Shaving

4.0. Forecast

  • 4.1. Global Pay TV Services
    • 4.1.1. Methodology and Assumptions
    • 4.1.2. Pay-TV Subscriber Growth

5.0. Implications and Recommendations

6.0. Appendix

  • 6.1. Glossary
  • 6.2. Index
  • 6.3. Image Sources

List of Figures

  • Worldwide Pay-TV Subscriptions by Region (2012-2015)
  • Worldwide Pay-TV Penetration by Region (2015)
  • Adoption of Premium Subscription Services by Country
  • Adoption of Pay-per-View Services by Operator Type
  • Premium Services Case Study: Mayweather-Pacquiao PPV Event
  • Premium Services Case Study: WWE Network
  • Availability of Video on-Demand Services
  • Weekly Consumption of Operator VOD and PPV (2012-2015)
  • Estimated Household Penetration of HD Televisions (2012 - 2015)
  • Availability of Operator-provided DVR/PVR
  • Appeal of Cloud DVR Features (2014-2015)
  • Adoption of Premium Movie/Entertainment Channels
  • U.S. Adoption of Premium Movie/Entertainment Channels by Brand
  • Premium Services Case Study: HBO Nordic and HBO Now
  • Adoption of Premium Sports Channels
  • Adoption of Premium Language-Specific Channels
  • Estimated Number of 4K TV Households by Region (2013 - 2015)
  • Impact of Premium Pay TV Service Trends
  • Video Consumption on TV Sets by Source (2010 - 2015)
  • OTT Video Service Growth in the U.S.
  • Pay-TV Service Changes by OTT Service Subscription
  • Penetration of Cord Cutters, Cord Shavers, and Cord Nevers
  • Impact of Online Video on Decision to Downgrade Pay TV
  • Pay-TV Services Forecast Methodology
  • Forecast of Pay-TV Subscriptions by Region (2014-2020)
  • Forecast of Pay-TV Subscriptions in Asia/Pacific Region (2014-2020)

List of Companies

  • BBC
  • beIN SPORTS
  • Bell Canada
  • BT Sport
  • Cablevision
  • Canal+
  • Com Hem
  • Comcast
  • DIRECTV
  • DISH Network
  • ESPN
  • HBO
  • KT
  • LGU+
  • MCS TV
  • Meerkat
  • Netflix
  • NHK
  • NHL Central Ice
  • Perisope
  • Rogers Communications
  • Setanta
  • Shaw Communications
  • Showtime
  • SKTelecom
  • Sky Sports
  • Suddenlink Communications
  • Superchannel
  • ThinkAnalytics
  • Time Warner Cable
  • TiVo
  • TRAl
  • Verizon
  • Viasat
  • Virgin Media
  • WWE
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