株式会社グローバルインフォメーション
TEL: 044-952-0102
表紙
市場調査レポート

有料TVの新たな脅威の評価

Under Attack: Assessing New Threats to Pay TV

発行 Parks Associates 商品コード 297227
出版日 ページ情報 英文 63 Pages
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=114.81円で換算しております。
Back to Top
有料TVの新たな脅威の評価 Under Attack: Assessing New Threats to Pay TV
出版日: 2014年10月22日 ページ情報: 英文 63 Pages
概要

当レポートでは、世界にわたって従来の有料TVエコシステムが直面しているいくつかの新たな脅威と課題について調査し、有料TVの現況、ビデオサービスにとっての経済情勢、および有料TVプロバイダーの主な脅威について、直販に向けて大規模に統合された競合企業、ケーブルネットワークおよび生産業者およびコンテンツ市場を混乱させる新規参入企業も含めて、概括しており、将来の有料TVサービスの将来の評価および有料TV加入者予測などをまとめ、お届けいたします。

第1章 調査サマリー

第2章 脅威、機会および結果

第3章 世界の有料TVの状況

  • 有料TVの成長
  • 有料TVの動向

第4章 市場の混乱:巨大な競合企業の出現

  • 概要
  • 巨大な競合企業出現の促進因子・阻害因子
  • 巨大な競合企業出現の市場への影響
  • 巨大な競合企業出現の潜在的結果
  • 有料TV混乱に求められる条件

第5章 市場の混乱:ケーブルネットワークおよびその他のクリエイターは直販に向かう

  • 概要・証拠
  • 促進因子・阻害因子
  • 直販の市場への影響
  • 直販サービスの潜在的結果
  • 有料TV混乱に必要な状況

第6章 市場の混乱:アウトサイダーはコンテンツ所有権の獲得によって有料TVを混乱させる

  • 概要・証拠
  • 促進因子・阻害因子
  • アウトサイダーのコンテンツ獲得の市場への影響
  • アウトサイダーのコンテンツ獲得による混乱の潜在的結果
  • 直販計画に必要な条件

第7章 予測・提言

第8章 付録

目次

This report examines several new threats and challenges that are facing the traditional pay-TV ecosystem throughout the world. The report outlines the current state of pay TV, the economic landscape for video services, and the leading threats to pay TV providers, including the rise of massive consolidated competitors, cable networks and content producers going direct-to-consumer, and new entrants disrupting the content space. The report assesses the future for pay-TV services and provides a forecast for pay-TV subscribers through 2018.

imag1

Table of Contents

The Bottom Line

Dashboard

1.0 Report Summary

  • 1.1 Purpose of Report
  • 1.2 Scope of Report
  • 1.3 Research Approach/Sources

2.0 Threats, Opportunities, and Outcomes

3.0 The State of Global Pay TV

  • 3.1 Growth of Pay TV
  • 3.2 Trends in Pay TV
    • 3.2.1 Consolidation
    • 3.2.2 Diversification of Content Sources
    • 3.2.3 Operator OTT Services
    • 3.2.4 Continued Cord-cutting / Cord-shaving
    • 3.2.5 Content Escaping the Expected Delivery Path

4.0 Market Disruption: The Emergence of Giant Competitors

  • 4.1 Overview
  • 4.2 Drivers and Inhibitors to the Emergence of Giant Competitors
  • 4.3 The Market Impact of the Emergence of Giant Competitors
  • 4.4 Potential Outcomes of the Emergence of Giant Competitors
  • 4.5 Conditions Required for Pay-TV Disruption

5.0 Market Disruption: Cable Networks and Other Creators Go Direct-to-Consumer

  • 5.1 Overview and Evidence
  • 5.2 Drivers and Inhibitors
  • 5.3 Market Impact of Direct-to-Consumer
  • 5.4 Potential Outcomes of Direct-to-Consumer Services
  • 5.5 Conditions Necessary for Pay-TV Disruption

6.0 Market Disruption: Outsiders Disrupt Pay TV via Acquisition of Content Rights

  • 6.1 Overview and Evidence
  • 6.2 Drivers and Inhibitors for Outsider Disruption
  • 6.3 Market Impact of Outsider Disruption via Content Acquisition
  • 6.4 Potential Outcomes of Outsider Disruption via Content Acquisition
  • 6.5 Conditions Necessary for Direct-to-Consumer Scenarios

7.0 Implications and Recommendations

8.0 Appendix

  • 8.1 Forecast Methodology
  • 8.2 Glossary
  • 8.3 Company Index

Figures

  • Mapping of Potential Outcomes
  • Global Forecast of Pay-TV Subscribers by Region (2013-2018)
  • Global Pay-TV Subscriber Share by Region, Mid-2014
  • Global Pay-TV Subscriber Share by Region, Mid-2014
  • Awareness of TV Everywhere by Country (2014)
  • Reasons for Canceling Pay-TV in the Next 12 Months
  • Likelihood of Cancelling Pay-TV in the Next 12 Months
  • Chromecast Users (2014)
  • The Impact of Market Polarization
  • Average ARPU by Size of Service Provider
  • Premium Service Subscriptions by Size of Service Provider - U.S.
  • Premium Service Subscriptions by Size of Service Provider - Germany
  • Drivers and Inhibitors for Large / Multinational Competition
  • The Market Impact of Large / Multinational Competition
  • The Impact of Direct-to-Consumer Offerings
  • Drivers and Inhibitors of Direct-to-Consumer Offerings
  • Revenue Comparison of User Paid and Advertising OTT Models
  • Market Impact of Direct-to-Consumer Offerings
  • Video Consumption by Platform (2010-2014)
  • The Impact of New Entrants on Content Licensing and Service Offerings
  • General Drivers and Inhibitors for New Entrants
  • Drivers and Inhibitors for Online Player Entrants
  • Drivers and Inhibitors for Current OTT Player Entrants
  • Drivers and Inhibitors for CE Maker Entrants
  • Drivers and Inhibitors for Retailer Entrants
  • The Market Impact of New Entrants on the Video Ecosystem
  • Video Consumption on TV Sets by Source (2010-2014)
  • Television Services Forecast Methodology
Back to Top