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コネクテッドTV:動向と革新

Connected TV: Trends and Innovation

発行 Parks Associates 商品コード 278900
出版日 ページ情報 英文 74 Pages
納期: 即日から翌営業日
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本日の銀行送金レート: 1USD=114.81円で換算しております。
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コネクテッドTV:動向と革新 Connected TV: Trends and Innovation
出版日: 2013年08月20日 ページ情報: 英文 74 Pages
概要

電力会社は、消費者に対して、オフピーク時にエネルギー消費をシフトするよう奨励することで、グリッドを管理しようとしています。そのための重要なツールの一つに、変動料金制プランがあります。

当レポートでは、スマートTV、ゲーム機、Blu-rayプレイヤーおよびストリーミングビデオメディアデバイス(Roku、Apple TVなど)を含めたコネクテッドデバイスの売上・利用に対する現在の革新の影響について調査し、近い将来のディスラプティブ製品・技術の調査、デバイスの売上台数・収益予測などを提供しており、概略以下の構成でお届けいたします。

第1章 調査サマリー

第2章 コネクテッドTVデバイス情勢

  • 消費者の採用と利用
  • コネクテッドTVデバイスの利用

第3章 コネクテッドTV

  • コネクテッドTVデバイス上のコンテンツ
  • コネクテッドTVデバイス
    • スマートTV
    • 消費者のスマートTVコンテンツの嗜好
    • 主要企業
  • ストリーミングビデオメディアデバイス
    • ショッピング行動
    • 消費者のストリーミングビデオメディアデバイスコンテンツの嗜好
    • 主要企業
  • ゲーム機
    • ショッピング行動
    • 消費者のゲーム機コンテンツの嗜好
    • 主要企業
  • Blu-rayプレイヤー
    • ショッピング行動
    • 消費者のBlu-rayプレイヤーコンテンツの嗜好
    • 主要企業

第4章 予測

  • 調査手法・前提条件
  • コネクテッドTVデバイスの成長
  • コネクテッドTVデバイスの予測
    • スマートTV
    • ストリーミングビデオメディアデバイス
    • ゲーム機
    • コネクタブルBlu-rayプレイヤー

第5章 見通し

第6章 用語

第7章 インデックス

図表リスト

目次

This report discusses the impact of current innovations on connected TV device sales and usage, including smart TVs, gaming consoles, Blu-ray players, and streaming video media devices, such as a Roku or Apple TV. It also looks at disruptive products and technologies on the horizon. The report includes forecasts for device unit sales and revenues from 2012 to 2017.

“Multiple devices, including smart TVs, gaming consoles, Blu-ray players, and streaming video media devices, are competing to offer the best combination of content and usability to increase penetration and leverage advertising and content placement,” said Barbara Kraus, Director of Research at Parks Associates. "New industry players are developing hybrid set-top boxes and developing multi-device unified interfaces. Content is being packaged in new and different ways. Innovation and lower prices on streaming video media devices could change the game going forward.”

CE Devices Connected to the Internet (2010 -2013)
Among U.S. Broadband Households

©Parks Associates

Table of Contents

The Bottom Line

1.0. Report Summary

  • 1.1. Purpose and Scope of Report
  • 1.2. Categorizing Connected Devices
  • 1.3. Data Sources

2.0. The Connected TV Device Landscape

  • 2.1. Consumer Adoption and Usage
  • 2.2. Connected TV Device Usage
    • 2.2.1. Usage of Connected TV Devices
      • Why Consumers Don't Connect Their Devices
      • Connectivity is a Secondary Feature
      • Slow Broadband Speeds
      • Technical Issues
      • Use of Other Connected Devices
      • Content or Interface Issues
    • 2.2.2. Connected Access and Usage

3.0. Connected TV

  • 3.1. Content on Connected TV Devices
  • 3.2. Connected TV Devices
    • 3.2.1. Smart TVs
      • Shopping Behavior
    • 3.2.2. Consumer Content Preferences for Smart TVs
    • 3.2.3. Industry Players
  • 3.3. Streaming Video Media Devices
    • 3.3.1. Shopping Behavior
    • 3.3.2. Consumer Content Preferences for Streaming Video Media Devices
    • 3.3.3. Industry Players
  • 3.4. Gaming Consoles
    • 3.4.1. Shopping Behavior
    • 3.4.2. Consumer Content Preferences for Gaming Consoles
    • 3.4.3. Industry Players
  • 3.5. Blu-ray Players
    • 3.5.1. Shopping Behavior
    • 3.5.2. Consumer Content Preferences for Blu-ray Players
    • 3.5.3. Industry Players

4.0. Forecasts

  • 4.1. Methodologies and Assumptions
  • 4.2. Connected TV Device Growth
  • 4.3. Connected TV Device Forecasts
    • 4.3.1. Smart TVs
    • 4.3.2. Streaming Video Media Devices
    • 4.3.3. Gaming Consoles
    • 4.3.4. Connectable Blu-ray Players

5.0. Implications

6.0. Glossary

7.0. Index

List of Figures:

  • Categorizing Connected Devices
  • Percent of U.S. Households with a TV-Internet Connection
  • Video Consumption on TVs by Source
  • Broadband Households Using Only OTT for TV
  • Broadband Households by Region
  • Broadband Penetration by Region
  • North American Consumer Internet Traffic
  • Adoption of Consumer Electronics Products
  • Connected TV Device Growth Rates
  • Percentage of Broadband Households Owning a Connected Device
  • U.S. Households with TV-Internet Connection by Age
  • Broadband Households Watching DVDs and Blu-ray Discs
  • Consumers Uncomfortable with Device and Network Setup
  • Purchase of Connectable Devices in 2011 and 2012
  • Usage of Pay-TV Provider Smart TV Apps
  • Content Accessed on Connected TV Devices
  • Content Accessed by Specific Connected TV Devices
  • Content Accessed Daily on Connected Devices
  • Content Accessed Weekly on Connected Devices
  • Content Accessed Monthly on Connected Devices
  • Annual Purchases of Home Entertainment Devices
  • CE Device Purchase Intentions and YTD Actuals
  • Reason for Device Purchase
  • Device Purchases by Shopping Channel
  • Connection of Smart TVs to the Internet by Age Group
  • 2012 Flat Panel TV Purchases
  • Size of Flat Panel and Smart TVs
  • Smart TV Purchase Locations
  • Flat Panel Purchase by Retailer
  • Smart TV Purchase by Brand in 2012
  • Preferred Interaction with Smart TV
  • LG Smart TV User Interface and Magic Remote
  • Streaming Video Media Device Purchase Locations
  • Streaming Video Media Device Ownership by Brand
  • Apple TV and Roku 3
  • Fan TV User Interface
  • Google Chromecast Streaming Flow
  • Roku 3 Interface
  • Roku Streaming Stick
  • Connection of Gaming Consoles to the Internet by Age Group
  • Purchase Locations for Gaming Consoles
  • High and Low Online Streaming Usage by Connected TV Device
  • Gaming Console Purchase by Brand in 2012
  • Microsoft Xbox One and Sony PlayStation 4
  • Connection of Blu-ray Players to the Internet by Age Group
  • Purchases of Blu-ray Players by Location
  • Purchases of Blu-ray Players by Brand
  • Global Smart TV Unit Sales Forecast
  • Smart TV Unit Sales Forecast by Region
  • North America Smart TV Unit Sales Forecast by TV Size
  • Europe Smart TV Unit Sales Forecast by TV Size
  • Smart TV Revenue Forecast by Region
  • Global Streaming Video Media Device Unit Sales Forecast
  • Streaming Video Media Device Unit Sales Forecast by Region
  • Streaming Video Media Device Revenue Forecast by Region
  • Global Gaming Console Sales Forecast
  • Gaming Console Unit Sales Forecast by Region
  • Gaming Console Revenue Forecast by Region
  • Global Connectable Blu-ray Player Global Unit Sales Forecast
  • Connectable Blu-ray Unit Sales Forecast by Region
  • Connectable Blu-ray Player Revenue Forecast by Region
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