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市場調査レポート

広告の動向とコンバージドメディア

Advertising Trends and Converged Media

発行 Parks Associates 商品コード 228495
出版日 ページ情報 英文 50 Pages
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=102.12円で換算しております。
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広告の動向とコンバージドメディア Advertising Trends and Converged Media
出版日: 2013年05月30日 ページ情報: 英文 50 Pages
概要

当レポートでは、米国の先進TV・オンラインビデオ・モバイルアプリケーションメディア市場におけるコネクテッドデバイス・マルチプラットフォームメディアの利用パターンおよび収益化戦略について調査分析しており、市場の状況、予測、戦略の成果および先進TV・オンラインビデオ・モバイルアプリ内広告収益予測をまとめ、概略以下の構成でお届けいたします。

第1章 調査サマリー

第2章 先進TV広告市場の概要

  • TV世帯の増加とTV視聴の嗜好
  • TV広告のパーソナライズ化
  • コンテンツ認識技術を用いた従来型TV視聴の強化
  • 米国の先進TV広告収益予測

第3章 オンラインビデオ広告の状況

  • オンラインビデオユーザー・視聴パターン
  • オンラインビデオ広告の動向
  • オンラインビデオ向けリアルタイム入札(RTB)戦略
  • 米国のオンラインビデオ広告予測

第4章 モバイルアプリケーション広告市場のアップデート

  • スマートフォン&タブレットユーザーの成長およびアプリケーション消費パターン
  • スマートフォン・タブレットのコンテンツ・サービスの収益化
  • 米国のアプリ内広告収益

第5章 市場予測・提案

  • 市場展望
  • 提案

参考文献

企業インデックス

図表

目次

Abstract

Advertising Trends & Converged Media assesses growth patterns for connected device and multiplatform media use and the monetization strategies for the U.S. advanced TV, online video, and mobile app media markets. The report includes market conditions, implications, strategic outcomes, and an update to Parks Associates' advanced TV, online video, and mobile in-app advertising revenue forecasts from 2013 to 2017.

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"The advertising marketplace continues to transform due to Internet-enabled consumer electronic (CE) device growth and shifts in how consumers find, use, and share content. Connected CE adoption and nontraditional consumption habits create new revenue opportunities but pose business and logistic challenges as well," said Heather Way, Senior Research Analyst, Parks Associates. "Advertising stakeholders- specifically content owners, service providers, and brand advertisers- must evaluate market developments, industry trends, and monetization strategies to remain competitive."

Table of Contents

Data Points

The Bottom Line

1.0 Report Summary

  • 1.1 Purpose and Scope of Report
  • 1.2 Research Approach
    • 1.2.1 Source of Information
  • 1.3 Glossary of Terms

2.0 Advanced TV Advertising Market Overview

  • 2.1 TV Household Growth and TV Viewing Preference
  • 2.2 The Personalization of Television Advertising
    • 2.2.1 Evolving Pay-TV Advertising Investments
    • 2.2.2 Redefining TV Addressability
  • 2.2.3 Enhancing Traditional TV Viewing with Content Recognition Technology
  • 2.3 U.S. Advanced TV Advertising Revenue Forecasts 2013-2017
    • 2.3.1 Forecast Methodology and Assumptions
    • 2.3.2 Advanced TV Advertising Revenue Projections in the U.S. from 2013-2017

3.0 The State of Online Video Advertising

  • 3.1 Online Video Users and Viewing Patterns
  • 3.2 Trends in Online Video Advertising
    • 3.2.1 TV Everywhere Distribution and Revenue Strategies
    • 3.2.2 Consumer-centric Online Video Ad Formats
  • 3.2.3 Real-time Bidding (RTB) Strategies for Online Video
  • 3.3 U.S. Online Video Advertising Forecasts 2013-2017
    • 3.3.1 Forecast Methodology and Assumptions
    • 3.3.2 Online Video Advertising Revenues in the U.S. from 2013-2017

4.0 Mobile App Advertising Market Update

  • 4.1 Smartphone & Tablet User Growth and App Consumption Patterns
  • 4.2 Monetizing Smartphone and Tablet Content and Services
    • 4.2.1 Sizing-up App Marketing and Discovery Services
    • 4.2.2 Uncovering Viable Second Screen Revenue Opportunities
  • 4.3 U.S. In-app Advertising Revenues 2013-2017
    • 4.3.1 Forecast Methodology and Assumptions
    • 4.3.2 In-app Ad Revenue Projections in the U.S. from 2013-2017

5.0 Market Implications & Recommendations

  • 5.1 Market Outlook
    • 5.1.1 The Impact of Media Convergence on Advertising
  • 5.2 Recommendations
    • 5.2.1 Successfully Monetizing Cross-platform Content and Services

Resource Book

Company Index

Figures

  • Source of Data
  • Glossary of Terms
  • U.S. Pay-TV Households 2013-2017
  • TV Program Sources
  • Pay-TV Service Provider Advanced Advertising Strategies
  • Advanced TV Advertising Technology Solutions
  • U.S. Smart TV Households 2013-2017
  • Advanced TV Advertising Revenue Forecast Methodology
  • U.S. Advanced TV Advertising Revenues 2013-2017
  • U.S. Cable/Satellite/Telco/Network TV Advertising Revenues: Traditional Linear & Advanced TV 2013-2017
  • U.S. Online Video Viewers 2013-2017
  • Change in Video Consumption by Device
  • Weekly Time Spent Watching TV/Video by Device
  • Hulu Ad Selector
  • Online Video Advertising Revenue Forecast Methodology
  • U.S. Online Video Revenues - 2013-2017
  • U.S. Smartphone & Tablet Users 2013-2017
  • Smartphone & Tablet App Usage by Demographics
  • Mobile App Marketing Services
  • Second Screen Activities While Watching TV
  • FOX NOW
  • In-App Advertising Revenue Forecast Methodology
  • In-app Ad Revenues U.S. 2013-2017
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