ライブストリーミング：次に注目されるビデオ市場

ニュース、スポーツ、イベントなど、リアルタイムでのコンテンツのストリーミングは、OTT市場の爆発的な成長とともに、近年大きく伸び続けています。様々なコンテンツソースを持つサービスは、これまで以上に多くのライブコンテンツをストリーミング配信しています。ライブコンテンツは、多くのサービスにおいて重要な要素となっており、消費者のビデオポートフォリオの定番となっています。

当レポートでは、ライブストリーミングについて調査し、ライブストリーミングビデオへの消費者の取り込み、消費を促進する様々なタイプのライブコンテンツ、コンテンツに使用されるプラットフォームやサービスなどの情報を提供しています。

サンプル

SYNOPSIS:

Streaming of truly live news, sports, special events, and other content continues to grow significantly in recent years alongside the explosive growth of the OTT market. Services with a variety of content sources are streaming more live content than ever before. Live content has become a key component of many service offerings and a staple of the consumer video portfolio. This research examines consumer uptake of livestreaming video, the different types of live content that drives consumption, and the platforms and services used for this content.

ANALYST INSIGHT:

"Existing and planned livestreaming offerings among the major streaming services are clear indicators that all players in this space see livestreamed content as essential to future subscriber growth, engagement, and retention." - Paul Erickson, Director, Research, Parks Associates.

Table of Contents

Survey Methodology and Definitions

Entertainment Video Service Ecosystem

Executive Summary

• Use of Livestreamed Content
• Use of Livestreamed Content by Household Income and Children at Home
• Types of Live Events Watched Online
• Average Monthly Time Spent on Online Video Contents
• Device Used for Watching Live Online Events by Age
• Average Monthly Spending on OTT Services by Livestreaming Access Frequency

Use of Livestreamed Content

• Use of Livestreamed Content
• Use of Livestreamed Content by Household Income and Children at Home
• Major Video Service Subscription by Livestreamers vs Non-Streamers
• Average Monthly Spending on OTT Services by Livestreamers vs. Non-Livestreamers
• Average Monthly Spending on OTT Services by Livestreaming Access Frequency
• Use of Livestreamed Content by Video Service Users
• Major OTT Service Subscription by Live Streamers vs Non-Streamers
• Type of Live Events Watched Online
• Type of Live Events Watched Online by Gender
• Number of Live Online Event Types Viewed, in The Past 3 Months
• Livestreaming Access by Number of Sports OTT Subscribed
• Sports OTT Subscriptions
• Livestreaming Access by Sports OTT Subscriptions
• Livestreaming Access by Premium Sports Package Subscription
• Livestreaming Access Frequency
• Frequency of Live Online Event Attendance by Number of Children at Home
• Frequency of Live Online Event Viewing by Number of Online Event Types Watched

Livestreaming & Other Types of Content

• Average Monthly Time Spent on Online Video Content
• Average Monthly Time Allocation by Livestreaming Access Frequency
• Average Monthly Time Spent on Online Video Contents by Age
• Average Monthly Time Allocation by Adoption Segment
• Attitudes Towards Watching Livestreams Online
• Attitudes Towards Online Live Event Preferences by Age
• Attitudes Towards Watching Livestreams by Access Frequency

Livestreaming Platforms

• Device Used to Access Livestreaming
• Device Used for Watching Live Online Events by Age
• Device Used to Access Livestreaming by Access Frequency

Appendix