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オーストラリア:ブロードバンド、デジタルメディア、デジタル経済の統計(図表のみ)

Australia - Broadband, Digital Media and Digital Economy Statistics (tables only)

発行 BuddeComm 商品コード 299580
出版日 ページ情報 英文 73 pages
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オーストラリア:ブロードバンド、デジタルメディア、デジタル経済の統計(図表のみ) Australia - Broadband, Digital Media and Digital Economy Statistics (tables only)
出版日: 2015年01月21日 ページ情報: 英文 73 pages
概要

当レポートでは、オーストラリアのブロードバンド・デジタルメディア市場について取り上げ、関連の図表(統計表・図)とともに、新興動向や新技術の導入によって牽引されるデジタル経済関連の側面などについて、体系的な情報を提供しています。

第1章 ブロードバンド

  • DSL市場、概要、統計、プロバイダー
  • HFCケーブルネットワーク
  • ホームエリアネットワーク
  • ビジネス市場統計
  • 住宅市場統計

第2章 モバイルブロードバンド

  • モバイルブロードバンド統計
  • 主要オペレーター
  • LTE

第3章 NBN

  • 調査、統計、予測
  • NBN Co
  • Telstra統計
  • ロールアウト

第4章 デジタルメディア

  • デジタルTV
  • IPTV
  • 音楽産業
  • ゲーム・ギャンブル
  • 新聞発行
  • ソーシャルネットワーク

第5章 デジタル経済

  • ビジネス市場
  • オンライン小売
  • 広告
  • 電子書籍
  • 電子銀行
  • 電子教育
  • 電子政府
  • 電子医療

図表

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目次

Overview

This tables only report provides 148 statistical tables and 34 charts related to the broadband and digital media markets in Australia, as well as aspects of the related digital economy driven by emerging trends and the adoption of new technologies. Full details, commentaries and analyses are provided in separate annual reports listed at the end of the Contents section. The statistics shown are the latest available as of early 2015. They include telcos' financial and operating data, market surveys, the ACMA Communications report 2013-14, and recent surveys and reports by government departments including the Australian Bureau of Statistics.

Executive Summary

Revised NBN with multi-technology architecture sees further use for DSL and cable networks

In common with other maturing markets, growth in the number of broadband subscribers has slowed in recent years in the wake of higher penetration. There has also been a shift in consumers adopting mobile-only broadband solutions, commonly associated with customers choosing to forgo fixed-line telephony services. This trend has helped dampen demand for fixed-line broadband. Nevertheless, access to fast broadband services has become a key consideration for most people. Following the decisions made in late 2014 regarding the multi-technology architecture of the NBN, there has been greater purpose in rolling out the network, while agreements have been reached with both Telstra and Optus for the continued use of their HFC networks, much of which will be incorporated within the NBN. There remains scope within the existing regulatory regime for competition among players in the fibre sector.

Revenue growth from broadband services is expected to remain low, at about 1.5% annually, during the next two to three years, partly due to effective competition in the DSL sector, as well as to consumer reluctance to accept unwarranted price increases. Opportunities remain in the mobile broadband sector where all three mobile network operators operate extensive Long-term Evolution (LTE) networks. Since the beginning of 2015, Telstra and Optus have been able to make national use of their concessions in the 700MHz band.

The DSL sector continues to show resilience in the marketplace, bolstered during the last year by an emphasis among operators to adopt new technologies which can deliver greater data capacity on legacy copper infrastructure. The anticipated introduction of standards for G.fast technologies promises improved downloads for customers on short copper loops. The amended NBN architecture, with less emphasis on FttP, has also meant that the number of customers expected to migrate from copper to fibre-based services is far lower than initial NBN Co forecasts. Many telcos have installed their own DSLAM infrastructure, enabling them to provide fairly high-speed internet services via ADSL2+.

In the cable sector, both Telstra and Optus have upgraded their cable networks with DOCSIS 3.0 technology, providing data at up to 100Mb/s. This investment has enabled the providers to meet consumer demand for faster broadband services. The NBN has also placed greater scope for HFC plant being part of the national broadband plan. In December 2014 the revised NBN agreement recognised that Telstra's HFC network and elements of Optus's HFC infrastructure will be deployed as part of the NBN, so reducing the cost of a rollout schedule which aims to reach some 3.6 million premises by June 2016.

There are fewer than one million cable broadband subscribers, accounting for less than 8% of the total broadband market in Australia. However, most of these subscribers are high-end users providing relatively high ARPU for the cable providers.

The digital media sector is set to undergo considerable changes into 2015, given the investment among operators for subscription VoD services. These changes will also emerge on the back of improved national fibre-backbone networks, as also on international cable networks capable of transferring the anticipated increase in data traffic in coming years. The VoD market will remain constrained by the relatively small size of the Australian market (compared to the UK and USA), which could make it difficult for some players to make a mark. The four key players are hoping to compete on content, given that each has set the same price for basic services. Stan, set up by Fairfax media and Nine entertainment, competes with Presto (set up by News Corp and Seven West Media) and Quickflix, while Netflix has set its sights on a March 2015 launch. The popularity of the medium is indicated by the many thousands of Australian subscribers to Netflix pre-launch, through the use of VPNs and geo-blocking apps.

Data in this report is the latest available at the time of preparation and may not be for the current year.

Table of Contents

1. Broadband

  • 1.1. DSL Market, overview, statistics and providers
    • 1.1.1. DSL subscribers
    • 1.1.2. DSL infrastructure
    • 1.1.3. Operator statistics
  • 1.2. HFC Cable networks
    • 1.2.1. Subscribers
    • 1.2.2. Optus statistics
  • 1.3. Home Area Networks
  • 1.4. Business Market Statistics
    • 1.4.1. Internet subscribers
    • 1.4.2. Broadband connections
    • 1.4.3. Business market surveys
  • 1.5. Residential Market Statistics
    • 1.5.1. Internet household statistics
    • 1.5.2. Subscribers
    • 1.5.3. Household use of technology
    • 1.5.4. Social networking
    • 1.5.5. Market surveys

2. Mobile Broadband

  • 2.1. Mobile broadband statistics
  • 2.2. Major operators
  • 2.3. LTE

3. National Broadband Network

  • 3.1. Surveys, statistics and forecasts
    • 3.1.1. Overview
  • 3.2. NBN Co
  • 3.3. Telstra statistics
  • 3.4. The Roll out
    • 3.4.1. Rollout plans
    • 3.4.2. Initial results
    • 3.4.3. Progress in 2014 by region

4. Digital media

  • 4.1. Digital TV
  • 4.2. IPTV
    • 4.2.1. Market overview
    • 4.2.2. Major Players
  • 4.3. Music Industry
  • 4.4. Gaming and Gambling
  • 4.5. Newspaper Publishing
  • 4.6. Social Networks

5. Digital economy

  • 5.1. Business Market
    • 5.1.1. Statistical surveys
  • 5.2. Online Retailing
  • 5.3. Advertising
    • 5.3.1. General statistics
    • 5.3.2. Market surveys
    • 5.3.3. Mobile internet advertising
    • 5.3.4. Website usage statistics
  • 5.4. E-books
  • 5.5. E-banking
  • 5.6. E-education
  • 5.7. E-government
  • 5.8. E-health
    • 5.8.1. Statistics
    • 5.8.2. Personally Controlled Electronic Health Records (PCEHR)

List of Tables:

  • Table 1 - Wholesale DSL pricing, per month per user - 2013 - 2014
  • Table 2 - Number of ADSL broadband subscribers - 2008 - 2014
  • Table 3 - Total business and residential broadband subscribers - 2006 - 2014
  • Table 4 - DSL subscribers and availability by state/territory - 2013
  • Table 5 - Number of infrastructure providers by number of ADSL-enabled exchanges - 2007 - 2008; 2010 - 2011
  • Table 6 - DSL premises affected by distance from exchange - 2013
  • Table 7 - Number of DSLAMs by major providers - 2009 - 2012; 2014
  • Table 8 - Total number of DSLAMs - 2006 - 2014
  • Table 9 - Number of ADSL and ADSL2+-enabled exchanges - 2013 - 2014
  • Table 10 - Fibre Access Broadband (FAB) exchanges - Dec 2014
  • Table 11 - Top Hat enabled exchanges - 2011 - 2013
  • Table 12 - Broadband DSL retail subscribers by major provider - 2010 - 2014
  • Table 13 - Telstra broadband subscribers by sector - 2007 - 2014
  • Table 14 - Cable broadband subscribers by major operator - 2002 - 2014
  • Table 15 - Cable subscribers versus other broadband technologies - 2009 - 2014
  • Table 16 - Optus financial data - 2011 - 2015
  • Table 17 - Optus financial data by sector - 2009 - 2015
  • Table 18 - Optus on-net broadband subscribers - 2009 - 2014
  • Table 19 - Estimates of home network penetration of households - 2005 - 2012; 2016
  • Table 20 - Business, government and household dial-up subscribers - 2009 - 2014
  • Table 21 - Business, government and household broadband subscribers - 2009 - 2014
  • Table 22 - Business, government and household total internet subscribers - 2009 - 2014
  • Table 23 - Business trends in internet connections - 1998 - 2014
  • Table 24 - SMEs internet access methods, by technology - 2010 - 2014
  • Table 25 - Business uptake of broadband by access type - 2010 - 2014
  • Table 26 - SME online trends - websites versus social media - 2010 - 2014
  • Table 27 - SME computer equipment ownership trends - 2005 - 2014
  • Table 28 - Computer hardware expenditure - SMEs and medium businesses - 2001 - 2013
  • Table 29 - Top uses of the internet by SMEs - 2010 - 2014
  • Table 30 - Meeting customer expectations using internet applications - 2011 - 2013; 2016-2018
  • Table 31 - Expectations of customer e-payments - 2011 - 2012; 2015-2017
  • Table 32 - Estimated telco product mix of business customer spend - 2014
  • Table 33 - Estimated business and government market spending - 2013
  • Table 34 - Revenue mix - total spend of telecoms - SME market - 2014
  • Table 35 - Revenue mix - total spend of telecoms - residential market - 2013
  • Table 36 - Service providers' market share and revenue in the residential market - 2013
  • Table 37 - Dial-up vs broadband internet subscribers - 2005 - 2014
  • Table 38 - Total households versus internet enabled households - 2005 - 2014
  • Table 39 - Broadband component of internet enabled households - 2005 - 2015
  • Table 40 - Fixed-line broadband data usage by users - 2008 - 2014
  • Table 41 - Household uptake of broadband by access type - 2013 - 2014
  • Table 42 - Proportion of the population using social networking sites - 2011 - 2014
  • Table 43 - Social network site users - 2012 - 2014
  • Table 44 - Computerisation in the home - 2013
  • Table 45 - Proportion of internet households with children - 2005 - 2009; 2010 - 2013
  • Table 46 - Internet access households with children - 2005 - 2009; 2010 - 2013
  • Table 47 - Top 5 online applications - 2013
  • Table 48 - Use of internet applications - 2009 - 2013
  • Table 49 - Total new complaints to the TIO - 2006 - 2014
  • Table 50 - Number of investigations by the TIO, by levels - 2009 - 2014
  • Table 51 - Wireless broadband subscribers by access type - 2009 - 2014
  • Table 52 - Mobile broadband subscribers by mobile network operator - 2007 - 2014
  • Table 53 - Estimated mobile broadband data downloaded in Petabytes - 2007 - 2013; 2015
  • Table 54 - Estimated mobile broadband revenues and annual change - 2007 - 2015
  • Table 55 - Mobile broadband monthly ARPU - 2007 - 2015
  • Table 56 - Fixed wireless broadband subscribers by major operator - 2008 - 2013
  • Table 57 - Forecast mobile broadband and voice revenues - 2008; 2013; 2018
  • Table 58 - BigAir key financial indicators by sector- 2008 - 2013
  • Table 59 - BigAir key financial data - 2008 - 2013
  • Table 60 - Average 3G mobile broadband speed data in Australia - 2008 - 2014
  • Table 61 - Telstra 4G / LTE devices - voice versus mobile broadband - 2011 - 2013
  • Table 62 - Average 4G mobile broadband speed data in Australia - 2010 - 2013
  • Table 63 - Benefits of broadband for individual households - a national framework
  • Table 64 - Impacts of the NBN on industry output at 2020 (% change)
  • Table 65 - NBN Co' key operational data - 2012 - 2013
  • Table 66 - Key NBN metrics for 30 June 2013
  • Table 67 - Capex and Opex savings for different network sharing deployment models
  • Table 68 - NBN budgeted and actual expenditure - 2008 - 2015
  • Table 69 - NBN pricing schedule for access virtual circuits
  • Table 70 - NBN pricing schedule for PoI connections
  • Table 71 - Total payments to be made to Telstra - 2012 - 2020
  • Table 72 - NBN deal valuation cash flows
  • Table 73 - NBN Co 2012 roll out schedule
  • Table 74 - Deployment schedule for 2011-15 corporate plan
  • Table 75 - Deployment schedule for 2016-21 corporate plan
  • Table 76 - Scenario forecasts of household penetration from NBN uptake - 2015; 2020
  • Table 77 - Overview of NBN fibre plans by selected provider - 2013
  • Table 78 - Overview of Commander (M2) NBN business fibre plans
  • Table 79 - Roll-out predictions at the end of the project
  • Table 80 - Numbers of premises passed - first release sites (incl. Tasmania)
  • Table 81 - NBN pre-sales take up rates first release sites
  • Table 82 - Communities in NSW where build preparation is underway - mid 2014
  • Table 83 - Communities in Victoria where build preparation is underway - mid 2014
  • Table 84 - Communities in Queensland where build preparation is underway - mid 2014
  • Table 85 - Communities in WA where build preparation is underway - mid 2014
  • Table 86 - Communities in Tasmania where build preparation in underway - mid 2014
  • Table 87 - Communities in South Australia where build preparation is underway - mid 2014
  • Table 88 - Household conversion to digital TV - 2009 - 2014
  • Table 89 - Percentage of digital TV households by region - 2009 - 2013
  • Table 90 - Preferred sources of entertainment
  • Table 91 - Video content viewing behaviours
  • Table 92 - Worldwide IPTV subscribers - 2010; 2012; 2014
  • Table 93 - Fetch TV subscribers 2012 - 2014
  • Table 94 - Hulu revenue - 2009- 2013
  • Table 95 - Quickflix subscribers - 2008 - 2014
  • Table 96 - Telstra Media Group financial results - 2012 - 2014
  • Table 97 - Telstra T-Box subscribers - 2011 - 2014; 2016
  • Table 98 - Value of recorded music and digital music sales - 2005 - 2014
  • Table 99 - Internet distribution recorded music market sales - 2006 - 2016
  • Table 100 - BigPond mobile music standard download pricing - 2014
  • Table 101 - Preferred devices for gaming
  • Table 102 - Gaming machine turnover versus machines in operation - 2002 - 2013
  • Table 103 - Worldwide online gambling revenue - 1997; 2001; 2004; 2006; 2008 - 2012; 2017
  • Table 104 - Fairfax Digital key financial performance indicators - 2013 - 2014
  • Table 105 - Global - subscribers to key social networks - 2014
  • Table 106 - Estimated social networking members by major sites in Australia - 2010 - 2014
  • Table 107 - Guestimates of Twitter users in Australia
  • Table 108 - Business internet income - 2002; 2007 - 2012
  • Table 109 - Spend above 25% of marketing budget in Australia versus selected Asian countries - 2012
  • Table 110 - Digital marketing adoption in Australia versus selected Asian countries - 2012
  • Table 111 - Methods of measuring digital media success in Australia - 2012
  • Table 112 - Top 5 uses of the internet by businesses - 2008 - 2013
  • Table 113 - The top 5 categories purchased by businesses using the internet - 2009 - 2013
  • Table 114 -Selling over the internet - 2009 - 2013
  • Table 115 - Selling over the internet by industry sector - 2013
  • Table 116 - Businesses with and the effectiveness of websites - 2009 - 2013
  • Table 117 - Top 5 uses of mobile internet - 2009 - 2013
  • Table 118 - Australians accessing the internet with a tablet - 2013
  • Table 119 - Top 5 internet applications used on a tablet in the past 12 months
  • Table 120 - Social networking use by businesses - 2010 - 2013
  • Table 121 - e-Trade Readiness Index rankings - 2014
  • Table 122 - What does a better broadband service look like?
  • Table 123 - Will better broadband increase your digital economy participation?
  • Table 124 - What do you value in a broadband service?
  • Table 125 - Estimated retail trade revenue online and traditional - by industry - 2012
  • Table 126 - Online shopping growth Year on Year (YoY) in transactions by day of week
  • Table 127 - Online shopping transactions by time of day and percentage growth YoY
  • Table 128 - Overview of online shopping activities by Australians - 2012
  • Table 129 - Estimated online paid search advertising revenue - 2005 - 2006; 2010 - 2013
  • Table 130 - Online advertising expenditure and forecasts - 2003 - 2015
  • Table 131 - General display industry categories market share - 2013
  • Table 132 - Market shares of key online advertising markets - 2008 - 2013
  • Table 133 - Use of social networking sites by age group - 2008 - 2013
  • Table 134 - Use of social networking sites by demographic - 2008 - 2013
  • Table 135 - Estimated mobile device advertising in Australia - 2008 - 2015
  • Table 136 - Top ten websites by unique Australian audiences - 2010 - 2013
  • Table 137 - Growth of e-reader sales - 2009 - 2015
  • Table 138 - Rapid uptake of tap-and-pay - September 2011 - March 2014
  • Table 139 - Estimated education and training revenue - 2012
  • Table 140 - Estimated government recurrent expenditure - 2012 - 2013
  • Table 141 - Government Cloud Computing examples
  • Table 142 - Comparison of Australian measurements in the Global Innovation Index - 2011 - 2014
  • Table 143 - Percentage of GDP and government spend on aged care - 2001; 2008 - 2010; 2040; 2050
  • Table 144 - The costs of healthcare (selected countries) - 2012
  • Table 145 - Expected total net benefits of the funded national PCEHR system (2010-2025)
  • Table 146 - Benefits of the national PCEHR system for priority health activities
  • Table 147 - Breakdown of PCEHR benefits by care setting
  • Table 148 - Doctors' “Routine Use” of Healthcare IT Capabilities

List of Charts:

  • Chart 1 - Overview of total business and residential broadband subscribers - 2006 - 2014
  • Chart 2 - Overview of number of DSLAMs by top six providers - 2009 - 2012
  • Chart 3 - Overview of cable broadband subscribers by operator and annual change - 2002 - 2014
  • Chart 4 - Overview of cable subscribers versus other broadband technologies - 2009 - 2014
  • Chart 5 - Optus financial data - 2011 - 2015
  • Chart 6 - Business uptake of broadband by access type - 2010 - 2014
  • Chart 7 - Overview of SME computer equipment ownership trends by type - 2005 - 2014
  • Chart 8 - Overview of SME versus medium-sized business computer expenditure - 2001 - 2013
  • Chart 9 - Overview of the decline in dial-up subscriptions - 2005 - 2014
  • Chart 10 - Overview of households with internet access - 2005 - 2014
  • Chart 11 - Overview of new complaints to the TIO - 2006 - 2014
  • Chart 12 - Overview of consumer and SME complaints by level - 2009 - 2014
  • Chart 13 - Overview of mobile broadband subscribers by mobile network operator - 2007 - 2014
  • Chart 14 - Overview of estimated mobile broadband data downloaded in petabytes - 2007 - 2013; 2015
  • Chart 15 - Overview of BigAir financial data - 2008 - 2013
  • Chart 16 - Overview of average 3G mobile broadband speeds - 2008 - 2014
  • Chart 17 - Overview of Telstra 4G / LTE devices - voice versus mobile broadband - 2011 - 2013
  • Chart 18 - Overview of average 4G mobile broadband speeds - 2010 - 2013
  • Chart 19 - Market share size of NBN trans-sector market - 2020
  • Chart 20 - NBN services revenue share estimates by market share - 2015
  • Chart 21 - NBN services revenue share estimates by market share - 2020
  • Chart 22 - Overview of overall Australian household conversion to digital TV - 2009 - 2014
  • Chart 23 - Overview of recorded music sales versus digital music sales - 2005 - 2014
  • Chart 24 - Overview of internet distributed recorded music market sales - 2006 - 2016
  • Chart 25 - Overview of business internet income and annual change - 2007 - 2012
  • Chart 26 - Overview of the top five uses of the internet by businesses - 2008 - 2013
  • Chart 27 - Overview of the top 5 categories purchased by businesses using the internet - 2009 - 2013
  • Chart 28 - Overview of percentages of businesses online - 2009 - 2013
  • Chart 29 - Overview of the trends of the top five uses of mobile internet - 2009 - 2013
  • Chart 30 - Overview of online shopping activities by Australians - 2012
  • Chart 31 - Overview of paid search advertising revenue - 2005 - 2006; 2010 - 2013
  • Chart 32 - Overview of online advertising expenditure and forecasts - 2003 - 2015
  • Chart 33 - Overview of social networking use by age group - 2010 - 2013
  • Chart 34 - Overview of GDP spent on aged care versus government spend - 2001; 2008 - 2010; 2040; 2050
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