This annual report offers a wealth of information in the following market segments:
- Smart Societies based on Big Data, Artificial Intelligence and Deep Learning
- Data Analytics - both local and global trends
- Cloud Technology Trends and Statistics
- Trends in the Australian Data Centre market
- Australia and global trends in the Internet of Things (IoT) and M2M Market
- Trends of Internet Governance, E-Security and Net Neutrality Insights
- Developments in Cyber Crime, Privacy and Copyright issues
Researcher :- Phil Harpur
Australia progressing as a major APAC data centre hub
BuddeComm describes 'big data' as looking at intelligent outcomes that can be achieved from data collaboration. The most critical issue here is strategic management, rather than technology. Big data has become a vital tool as competition is forcing many companies to transform their organisations from a company-centric approach to a customer-centric one.
The fact that this development is being driven by data-rich organisations such as Google, Apple, Amazon, Facebook, eBay and many others operating in the digital economy is an indication that data management is a critical factor here. In other words, if you don't have your company's data systems and structures organised in a customer-centric way you won't be able to deliver a good customer experience.
Connected information management, however, can go much further. There are many other players involved in the broader ecosystem, and by sharing and combining relevant data sets and then analysing those large data sets we can find new correlations that can be used to spot business trends, assess customer behaviour, prevent diseases, combat crime and so on.
Key emerging trends for 2018 in data analytics include: embedded analytics, artificial intelligence (AI), behavioural analytics and predictive analytics.
The arrival of cloud computing, Big Data, M2M and Internet of Things (IoT) allowed for a large range of new services and applications in the data centre market, especially aimed at small and medium organisations.
These developments have given an enormous boost to the data centre market, with investments totalling $5 billion over the 2011-2017 period.
The Government continues to increase in maturity in their understanding of cloud technologies, how to use cloud to the best of their advantage, and how to optimize their existing infrastructure. Spending in the cloud government segment is expected to rise over the next few years as the government pushes its cloud-first agenda.
Australia has progressed to now be one of the four major sub-markets for data centres in Asia alongside Singapore, Hong Kong and Japan. Greater diversity however has led to the fact that it is now harder to serve the entire region from one location. The Asia-Pacific region is currently undergoing very strong wholesale colocation growth driven by large-scale global cloud providers including Amazon Web Service (AWS), Google, Microsoft and IBM as they expand aggressively in major hubs.
Sydney has emerged as the cloud connection capital of the Asia Pacific region, home to the most number of direct connections to public cloud services.
Growth of data centres is largely driven by the shift to cloud computing, as companies of all sizes scoped out new ways to boost efficiency, foster innovation and find a competitive edge.
The 'Internet of Things' (referring more to personal devices such as wearables and smartphones) and M2M (referring to a more industrial use based on sensors) are going to be real game-changers. They will transform every single sector of society and the economy and it will be out of this environment that new businesses - and indeed new industries - will be born. LTE and later on 5G will take a leadership role in the development of M2M but the NBN is also a key infrastructure element as more and applications will require high quality video. These developments are closely linked to big data, data analytics, cloud computing and data centres and these elements all play a fundamental role in the success of this new infrastructure.
Demand in IoT is expected to be driven by three vertical industries: automotive, utility and security applications.
High growth sectors to 2021, are likely to include smart home technologies, airport facilities automation, electric vehicle charging and in-store contextual marketing.
- Embedded analytics, artificial intelligence (AI), behavioural analytics and predictive analytics are emerging trends in data analytics.
- Data centre customers are migrating from co-location services and managed hosting to cloud services.
- Cloud providers are the fastest growing segment of most Australian data centre providers.
- Spending in the cloud government segment will rise as the government pushes its cloud-first agenda.
- Demand in IoT will be driven by automotive, utility and security applications.
- High growth IoT sectors include smart home technologies, airport facilities automation, electric vehicle charging and in-store contextual marketing.
Key companies mentioned in this report:
Airtrunk, Canberra Data Centre (CDC), Australia Data Centres, Telstra, Optus, HP, Macquarie Telecom, Datacom Systems, Global Switch, Fujitsu, Hewlett Packard, Equinix, NextDC, Polaris, Digital Realty, IXnet, Metronode, Nextgen Networks, Vocus, Optus, Telstra, IBM, Vodafone, CSIRO, Jasper, Bechtel, UniSA, Cobra, ARTC, Sydney Water, Sense-T.
Table of Contents
1. Trends and developments in data analytics
- 1.1 Smart societies based on Big Data, Artificial Intelligence and Deep Learning
- 1.1.1 The proposition
- 1.1.2 Philosophy and science
- 1.1.3 Social and economic developments
- 1.1.4 Are we reaching another breaking point?
- 1.1.5 Solutions by using information technology to increase our intelligence
- 1.1.6 Examples of developments
- 1.1.7 Conclusion
- 1.2 The data analytics market in Australia
- 1.2.1 Big Data - Data Analytics
- 1.2.2 Key trends and Developments
2. Cloud technology trends and statistics 2016
- 2.1 The cloud computing revolution
- 2.2 As-a-Service offerings
- 2.2.1 Infrastructure-as-a-Service (IaaS)
- 2.2.2 Software-as-a-service (SaaS)
- 2.3 Cloud computing market - analysis
- 2.4 Cloud computing for government
- 2.4.1 Governments around the world adopting cloud services (g-clouds)
3. Data centres in Australia
- 3.1 Market overview
- 3.2 Market Statistics
- 3.3 The changing market of data centres - market analysis
- 3.3.1 Datacentre market analysis
- 3.3.2 Emerging Data Centre Challenges
- 3.3.3 Selective outsourcing
- 3.3.4 Glimpses of the future
- 3.3.5 Infrastructure requirements
- 3.4 Emerging Data Centre Trends
- 3.4.1 Growing importance of Regional Data Centres
- 3.4.2 Increased Usage of Managed Hosting to Cloud Services
- 3.4.3 High-Density Data Centre Requirements
- 3.4.4 Consolidation to Larger, More Efficient Data Centres
- 3.4.5 Cloud Providers Driving the Growth of Data Centre Ecosystems
- 3.5 Wider Industry Trends and developments
- 3.5.1 Call centres to go digital
- 3.5.2 Software-defined data centres (SDD)
- 3.6 Internet Exchanges
- 3.6.1 Overview
- 3.6.2 Neutral IXs
- 3.7 Points of Interconnect (POI)
- 3.8 Network Attached Storage (NAS)
- 3.9 Major Players
- 3.9.1 Australian Data Centres
- 3.9.2 The Australian Liquidity Centre (ALC)
- 3.9.3 Canberra Data Centres (CDC)
- 3.9.4 Datacom
- 3.9.5 Digital Pacific
- 3.9.6 Digital Realty
- 3.9.7 Equinix
- 3.9.8 Fujitsu Australia
- 3.9.9 Geraldton datacentre
- 3.9.10 Global Switch
- 3.9.11 Hewlett-Packard (HP)
- 3.9.12 LiveOps
- 3.9.13 IBM Australia
- 3.9.14 Macquarie Telecom
- 3.9.15 Metronode
- 3.9.16 NEXTDC
- 3.9.17 Polaris Data Centre
- 3.9.18 Rackspace
- 3.9.19 Redcloud
- 3.9.20 Syncom
- 3.9.21 Telstra / PacNet
- 3.9.22 Verizon
- 3.9.23 Vocus Communications
- 3.9.24 YourDC - Adelaide
4. The IoT and M2M market
- 4.1 Global trends
- 4.1.1 Analysis of the M2M and IoT market
- 4.1.2 OECD report on internet of things and M2M
- 4.1.3 Global M2M market
- 4.1.4 Internet of 'Things' (IoT)
- 4.1.5 IoT standardisation developments
- 4.1.6 Telcos and the science of Big Data
- 4.1.7 Sensors
- 4.1.8 Radio-frequency identification (RFID)
- 4.1.9 Application examples
- 4.1.10 Conclusion: Connected lifestyle
- 4.2 The Australian market
- 4.2.1 Market and Industry Analyses
- 4.2.2 Market Statistics and Surveys - Asia and Global
- 4.2.3 Market Statistics and Surveys - Australia
- 4.2.4 Low Power Wide Area (LPWA) Networks
- 4.2.5 Electricity companies and the M2M
- 4.2.6 Smart Factory - Industry 4.0
- 4.2.7 Selected Smart Projects
5. Internet Governance, E-Security and Net Neutrality insights
- 5.1 Global issues, trends and developments
- 5.1.1 Complex societies depend on ICT infrastructure
- 5.1.2 The Internet and the economy - in statistics
- 5.1.3 We urgently need a new internet
- 5.1.4 Control of the internet
- 5.1.5 Case study - USA and Network neutrality
- 5.1.6 The two sides of Net Neutrality
- 5.1.7 E-security
- 5.1.8 Cybercrime
- 5.1.9 Security developments
- 5.1.10 Be prepared with robust national infrastructure
- 5.1.11 Conclusion - infrastructure essential for the digital economy
- 5.2 The Australian scene
- 5.2.1 $230m cybersecurity plan
- 5.2.2 Government-industry collaboration is better than developing a surveillance state.
- 5.2.3 How to move cybersecurity forward in a more positive way
- 5.2.4 Is technology tinkering with our democratic principles?
- 5.2.5 Cyber crime
- 5.2.6 Data retention legislation
- 5.2.7 Copyright laws for the digital economy
- 5.2.8 Privacy and trust fundamentals of a digital economy
- 5.2.9 Trade in Services Agreement - Telecommunications Annex
- Table 1 - Selection of predictions in BT's timeline
- Table 2 - Global software market value- 2015 - 2020
- Table 3 - Global M2M module shipments - 2015; 2020
- Table 4 - Global RFID market value - 2013-2015; 2020
- Table 5 - Global RFID tag sales - 2013-2016
- Table 6 - Australia's IoT home market
- Table 7 - Telstra M2M connections
- Table 8 - Telstra M2M revenue growth
- Table 9 - Global - Internet users and annual change - 2010 - 2017
- Table 10 -Global IT security spending - 2011 - 2016
- Exhibit 1 - From data analytics to Artificial Intelligence (AI)
- Exhibit 2 - Watson in healthcare
- Exhibit 3 - Real-time processing
- Exhibit 4 - Watson - cognitive computing
- Exhibit 5 - Key characteristics of contextual intelligence in customer service
- Exhibit 6 - Definition: Cloud computing
- Exhibit 7 - Amazon Web Services - a public cloud leader
- Exhibit 8 - Examples of key cloud models
- Exhibit 9 - Examples of past and present government cloud projects
- Exhibit 10 - Pacnet
- Exhibit 11 - Machine-to-machine applications and technologies, by dispersion and mobility
- Exhibit 12 - Harvesting energy from radio frequency
- Exhibit 13 - Weightless SIG
- Exhibit 14 - The first major M2M alliances
- Exhibit 15 - Amazon Dash Button
- Exhibit 16 - RFID spectrum frequencies and application examples
- Exhibit 17 - Lifetime customer relationships
- Exhibit 18 - Weightless SIG
- Exhibit 19 - Design principles of industry 4.0
- Exhibit 20 - Statistics on the impact of the Internet on the economy
- Exhibit 21 - Implications of ending net neutrality
- Exhibit 22 - Netherlands adopted net neutrality legislation
- Exhibit 23 - Cyber crime statistics
- Exhibit 24 - ACC UPDATE advice
- Exhibit 25 - Australians express their concerns about privacy
- Exhibit 26 - Statistics shows customers don't trust B2B companies