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オーストラリアの放送市場:デジタルTV、有料TV

Australia - Broadcasting - Digital TV, Pay TV

発行 BuddeComm 商品コード 233559
出版日 ページ情報 英文 102 Pages
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オーストラリアの放送市場:デジタルTV、有料TV Australia - Broadcasting - Digital TV, Pay TV
出版日: 2015年04月15日 ページ情報: 英文 102 Pages
概要

当レポートでは、オーストラリアの放送部門について調査分析し、デジタルTVサービスや有料TVプロバイダーに影響を与える最近の動向に焦点を当てて、市場全体の動向、主要企業の業績について検証するほか、デジタルラジオサービスの発展動向なども含めて、体系的な情報を提供しています。

第1章 放送市場

  • 競争が激化
  • 国際競争が必要とするインフラ
  • 無料放送 (FTA TV) は依然として好調
  • 有料TVは保持されるべきか?
  • コンテンツ配信
  • 顧客はIPTVメディア配信に移行
  • デジタルTVは100%の普及率
  • デジタルチャネル周波数を再スタック
  • ABCとSBSは予算削減
  • デジタルラジオ
  • メディア部門の収益動向
  • デジタルメディア革命では、顧客の選択が鍵
  • オーストラリア政府がFttP政策を必要とする理由
  • ビデオ娯楽に対する総合ショップとしてのアプローチ
  • 放送はブロードバンドに移行中
  • クラウドへの移行予測

第2章 無料放送 (FTA TV) 産業

  • 市場概要
  • 動向と分析
  • 市場統計
  • ドラマ支出と製作
  • 主要企業

第3章 有料TV市場

  • 産業と市場分析
  • 統計概要
  • 産業収益
  • FOXTEL

第4章 デジタルTV:市場概要と統計

  • 概要
  • ABCとSBS
  • 民間の無料 (FTA) デジタルTV
  • Freeview
  • 市場動向、発展、分析
  • 統計
  • 市場調査

第5章 デジタルラジオの発展

  • 市場概要
  • デジタルラジオの機能と利点
  • 市場分析

図表

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目次

This report provides an extensive overview of Australia's FTA and pay TV broadcasting market, including subscriber numbers and penetration rates as well as forecasts for subscription TV uptake based on anticipated market trend over coming years. It also reviews the major commercial and public broadcasters, as well as affiliated regional players, and community and indigenous broadcasters. It includes a range of statistics related to digital TV sales and take-up, as also penetration rates in metro and regional areas. Developments in digital radio are assessed, including listener statistics, device sales and regulatory measures.

Executive Summary

Broadcasting sector adjusts to competition from OTT video services

This report provides statistics and analyses on Australia's broadcasting sector, including recent developments affecting digital TV services and pay TV providers. The report assesses overall market dynamics, and the key operating performance of the principal players. It also covers developments in digital radio services and the likely trends which will develop into 2015 and further ahead as the broadcasting sector adjusts to the introduction of OTT services from providers including Presto TV, Stan and Netflix. The sector continues to be affected by changing consumer use of services, and the wider adoption of tablets, smartphones and PCs to view programming. This consumer shift is affecting broadcasters' advertising revenue, their chief source of funding.

Free-to-Air TV now all-digital

The switch to digital broadcasting from analogue has meant that there is now a significantly larger number of FTA channels available. This has dispersed viewing preferences among consumers, with the result that TV programming is more fragmented. Although there are more channels available, the number of viewing hours has remained relatively stable for a number of years, and as a result individual channels, and particularly specific shows, have seen declining viewer numbers. The launch of subscription video services will further erode linear TV viewing, as subscribers choose instead to watch programs at a time of their choosing. The shift away from linear TV has seen the penetration of TV in households fall to about 88% by early 2015.

Further changes to the broadcasting sector may be expected if the government pushes through reforms to media laws. This could reshape the ownership of some regional broadcasters by overturning limitations on broadcasters' population reach and rules which prevent media companies from operating in more than two platforms (printed media, FTA TV and radio) in any one market.

Competition for viewers sees falling prices for SVoD services

Competition from OTT providers, which offer basic packages at about $10 per month, have obliged established operators such as FOXTEL to reduce pricing in a bid to compete for viewers. High pricing for packages had previously helped to retard subscriber growth, but with the advent of cheaper access to content, and with a greater choice of provider, the pay TV market is on the cusp of sustained growth in coming years. However, though the number of subscribers should increase steadily, competitive pricing will ensure that revenue growth for providers and broadcasters will not be reflected proportionately.

Given the increased choices available from a variety of players, the number of subscribers willing to pay the price demanded for high-end packages, which include a large number of channels unwatched by many viewers, will dwindle. If business models adapt to customer needs, the greater take-up of low-end packages will see a slow increase in overall pay TV and SVoD penetration rates.

The market for digital radio in limited to the five mainland state capitals of Adelaide, Brisbane, Melbourne, Perth and Sydney, though trial broadcasts services are available in Canberra and Darwin. Service availability in the rest of regional and remote Australia continues to be negotiated with the Federal Government. Within these capital cities consumer take-up of digital radio has been strong in recent years, and the number of regular listeners is expected to reach 3.8 million by the end of 2015.

Key developments:

  • Advertising revenue for FTA broadcasters falls into FY2015;
  • TV viewing hours stable but shifts to catch-up streaming services;
  • More than 125,000 digital radios in vehicles;
  • DAB+ listening audience broaches three million;
  • Community radio stations gain increased digital radio funding;
  • Smart TV penetration increasing;
  • FOXTEL launches triple play including phone and broadband on Telstra's copper network;
  • FOXTEL releases new iQ3 set-top box;
  • Presto TV signs content deal with 20th Century Fox;

Companies mentioned in this report:

Australian Broadcasting Corporation (ABC), Special Broadcasting Service (SBS), Seven West, Nine Entertainment, TEN, Free TV, Southern Cross Austereo, Australian Radio Network (ARN), DMG, Macquarie Radio Network, ABC, SBS, Chemist Warehouse, Coles, Community Broadcasting; Prime Media, WIN, Freeview, FOXTEL, AUSTAR, Optus, News Corporation, Telstra, Optus, Quickflix, FetchTV, Presto TV, Stan, NBN, Indigenous Broadcasting, Imparja, Community Broadcasters, TransACT, SelecTV, TV Plus.

Table of Contents

1. The Broadcasting Market in 2015

  • 1.1 Disruptive content is heating up the competition
  • 1.2 International competition needs infrastructure
  • 1.3 Free-to-Air TV still going strong
  • 1.4 Should the Pay TV model be retained - even though it is wrong?
  • 1.5 Fast-forward, re-wind, catch-up all aim to deliver content
  • 1.6 Customers moving to IPTV media delivery
  • 1.7 Digital TV moved to 100% penetration
  • 1.8 Restacking the digital channel spectrum
  • 1.9 Budget cuts to the ABC and SBS
  • 1.10 Digital radio
  • 1.11 Revenue trends in the media sector
  • 1.12 In the digital media revolution, consumer choice is the key
  • 1.13 Why Australia needs a Fibre-to-the-Premises (FttP) policy
  • 1.14 Fetch TV championing the one-stop-shop approach to video entertainment
  • 1.15 Broadcasting is moving to broadband
  • 1.16 Will broadcasting move to the cloud?

2. The Free-to-Air TV Industry

  • 2.1 Market Overview
    • 2.1.1 Digital media uptake continues to increase
    • 2.1.2 Public broadcasters
    • 2.1.3 Private broadcasters
  • 2.2 Trends and analysis
    • 2.2.1 Free-to-air TV still going strong
    • 2.2.2 FTA industry faces increasing challenges
    • 2.2.3 Broadcasters old and new use internet to deliver content
    • 2.2.4 4K, 3D, Ultra HD and smart TVs availability keeps increasing
    • 2.2.5 FreeviewPlus
    • 2.2.6 Aging TV audiences
    • 2.2.7 Broadcasting is moving to broadband
  • 2.3 Market statistics
    • 2.3.1 Background information
    • 2.3.2 Advertising market statistics
    • 2.3.3 Advertising predictions
    • 2.3.4 Television viewing statistics
  • 2.4 Drama spending and production
    • 2.4.1 Advertising production
    • 2.4.2 Australian drama and content
  • 2.5 Major Players
    • 2.5.1 Overview
    • 2.5.2 Commercial television broadcasting licences
    • 2.5.3 Permanent licence fee reductions
    • 2.5.4 Regional licence area plans
    • 2.5.5 Television aggregation
    • 2.5.6 Regulatory changes
    • 2.5.7 National public broadcasters
    • 2.5.8 National commercial networks
    • 2.5.9 Major players in regional broadcasting
    • 2.5.10 Community television broadcasting services
    • 2.5.11 Indigenous broadcasters

3. The Pay TV Market

  • 3.1 Industry and market analysis
    • 3.1.1 Background overview
    • 3.1.2 Will movies be the new driving demand for STV
    • 3.1.3 Can Foxtel revive the pay TV market?
    • 3.1.4 Triple play arriving in the Australian pay TV market
    • 3.1.5 Should the Pay TV model be retained - even though it is wrong?
    • 3.1.6 Disruptive content is heating up the competition
    • 3.1.7 International competition needs infrastructure
    • 3.1.8 Major Players
  • 3.2 Statistical Overview
    • 3.2.1 Infrastructure statistics
    • 3.2.2 Infrastructure costings
    • 3.2.3 Subscriber statistics
    • 3.2.4 Consumer penetration statistics
    • 3.2.5 Forecasts - Pay TV penetration - 2012 - 2015; 2020
  • 3.3 Industry Revenues
    • 3.3.1 Revenue statistics
    • 3.3.2 Advertising revenue
    • 3.3.3 Revenue analysis
    • 3.3.4 Average Revenue Per User (ARPU)
    • 3.3.5 Churn rates
  • 3.4 FOXTEL
    • 3.4.1 Company Overview
    • 3.4.2 Company analysis
    • 3.4.3 Operational results
    • 3.4.4 Subscriber statistics
    • 3.4.5 Historic subscriber statistics
    • 3.4.6 Financial results
    • 3.4.7 Acquisitions, alliances and subsidiary companies
    • 3.4.8 Products and services
    • 3.4.9 Company history

4. Digital TV - Market Overview and Statistics

  • 4.1 Overview
  • 4.2 Australian Broadcasting Corporation (ABC) and Special Broadcasting Service (SBS)
  • 4.3 Commercial Free-to-Air (FTA) digital TV
  • 4.4 Freeview
  • 4.5 Market trends, developments and analysis
    • 4.5.1 Digital switchover legislation passed
    • 4.5.2 Government digital strategy plans
    • 4.5.3 Digital TV
    • 4.5.4 Smart Connected TVs
  • 4.6 Statistics
    • 4.6.1 Digital TV uptake
    • 4.6.2 The Digital Assistance Scheme (HAS)
    • 4.6.3 The Satellite Subsidy Scheme
    • 4.6.4 National Television and Computer Recycling Scheme
  • 4.7 Market surveys
    • 4.7.1 Overview
    • 4.7.2 Australian household digital conversion
    • 4.7.3 Television recycling

5. Developments in Digital Radio

  • 5.1 Market overview
    • 5.1.1 Market statistics
    • 5.1.2 Regional deployment of digital radio
    • 5.1.3 Digital radio as a supplementary service
    • 5.1.4 Challenge from mobile broadcasts
    • 5.1.5 The radio stations
    • 5.1.6 retailers and digital radio
    • 5.1.7 Community digital radio gains broadcasting funds
    • 5.1.8 Digital radio provided in vehicles increasing
    • 5.1.9 Digital radio still being trialled regionally
    • 5.1.10 Digital radio coverage extended in some metropolitan areas
    • 5.1.11 Regulatory developments
    • 5.1.12 Agreement on new Digital Audio Broadcasting (DAB) standard
  • 5.2 Features and benefits of digital radio
    • 5.2.1 Reception quality
    • 5.2.2 Text, images and data
    • 5.2.3 Visual radio
    • 5.2.4 Music downloading
    • 5.2.5 Greater programming capacity
    • 5.2.6 Traffic information
    • 5.2.7 Advertising
    • 5.2.8 Pay radio
    • 5.2.9 Internet radio
  • 5.3 Market analysis
    • 5.3.1 Digital radio on a mobile phone to increase user base
    • 5.3.2 Opportunities moving forward
    • 5.3.3 Digital radio penetration rising
  • Table 1 - Australian advertising spend in broadcasting sectors - 2010; 2014; 2016
  • Table 2 - Television set penetration by number and type of sets - 2010 - 2014
  • Table 3 - Percentage shares of capital city TV advertising market - 1998 - 2014
  • Table 4 - Metropolitan advertising revenue for FTA commercial networks - 2009 - 2014
  • Table 5 - Regional and total advertising revenue for FTA commercial networks - 2009 - 2014
  • Table 6 - Australian advertising spend in Pay TV and FTA sectors - 2010; 2014; 2016
  • Table 7 - Australian advertising spend by industry - 2010; 2014; 2016
  • Table 8 - Australian advertising production by network - 2007 - 2012
  • Table 9 - Australian broadcasted content - 2008 - 2012
  • Table 10 - Number of television and radio licences on issue - 2011 - 2014
  • Table 11 - SBS key financial performance results - 2009 - 2013
  • Table 12 - SBS revenue share by operation - 2013/14
  • Table 13 - Nine Entertainment pro forma key financial performance results - 2013 - 2015
  • Table 14 - Nine Entertainment revenue by business unit - 2013 - 2014
  • Table 15 - Seven West key financial performance results overview -2012 - 2015
  • Table 16 - Seven West revenue by division -2012 - 2015
  • Table 17 - Ten key financial performance results overview - 2013 - 2014
  • Table 18 - PRIME key financial performance parameters overview - 2009 - 2015
  • Table 19 - Pay TV rollout statistics (homes passed) (historic) - 1996 - 1998; 2002 - 2008
  • Table 20 - Historic - AUSTAR pay TV subscribers - 2008 - 2011
  • Table 21 - Pay TV subscribers, Foxtel, others and total - 2008 - 2014
  • Table 22 - Pay TV subscribers - annual change by major operator (historic) - 1997 - 2007
  • Table 23 - Pay TV subscribers - annual change by major operator - 2008 - 2014
  • Table 24 - Historic - Pay TV household penetration rates - 1997 - 2004
  • Table 25 - Pay TV household penetration rates - 2005 - 2015
  • Table 26 - Forecast pay TV household penetration - lower growth scenario - 2010; 2015; 2020
  • Table 27 - Forecast pay TV household penetration - higher growth scenario - 2010; 2015; 2020
  • Table 28 - Historic - Pay TV revenue by major operator - 1997 - 2004
  • Table 29 - Pay TV revenue by major operator - 2005 - 2014
  • Table 30 - Historic - Percentage change of pay TV revenue by major operator - 1998 - 2004
  • Table 31 - Percentage change of pay TV revenue by major operator - 2005 - 2014
  • Table 32 - Subscription TV advertising revenue and annual change - 2000 - 2015
  • Table 33 - Net losses pay TV industry (historic) - 1996 - 2010
  • Exhibit 13 - Pay TV finally became profitable - historic overview
  • Table 34 - ARPU levels per operator AUSTAR versus FOXTEL - 2003 - 2014
  • Table 35 - Pay TV industry annual churn rates - 1996 - 2015
  • Table 36 - Total FOXTEL and wholesale subscribers - 2012 - 2014
  • Table 37 - FOXTEL and wholesale subscribers by annual change - 2012 - 2014
  • Table 38 - Subscriber annual churn rate - 2002 - 2014
  • Table 39 - Historic - FOXTEL and wholesale subscribers - 2002 - 2011
  • Table 40 - Historic - FOXTEL and wholesale subscribers by annual change - 2003 - 2011
  • Table 41 - Historic - FOXTEL subscribers by type - 2008 - 2011
  • Table 42 - FOXTEL financial indicators (US$) - 2012 - 2015
  • Table 43 - FOXTEL key financial indicators - 2012 - 2014
  • Table 44 - FOXTEL monthly ARPU - 2003 - 2014
  • Table 45 - AUSTAR key operating and financial figures - 2009 - 2012
  • Table 46 - FOXTEL on-demand pricing - 2011 - 2014
  • Table 47 - Household conversion to digital TV - 2009 - 2014
  • Table 48 - Percentage of digital TV households by region - 2009 - 2013
  • Table 49 - Estimated size of digital radio listening audience - 2009 - 2014
  • Table 50 - Cumulative digital device sales - 2009 - 2014
  • Table 51 - Funding of digital radio community radio - 2009 - 2016
  • Table 52 - Digital radio sales in vehicles - 2011 - 2015
  • Chart 1 - Overview of Australian content measurement between 0600-2400 - 2007 - 2012
  • Chart 2 - Overview of pay TV revenue by major operator - 2005 - 2014
  • Chart 3 - Overview of FOXTEL financial indicators - 2012 - 2014
  • Exhibit 1 - Key performance indicators of the broadcasting, STV and IPTV markets - 2014
  • Exhibit 2 - Hybrid Broadcast Broadband TV
  • Exhibit 3 - Listing of major commercial television licences by Network ID and affiliation
  • Exhibit 4 - Nine Network coverage
  • Exhibit 5 - Ten Holdings at a glance - 2014
  • Exhibit 6 - Background information on PRIME and its former radio division
  • Exhibit 7 - Background information on PRIME New Zealand
  • Exhibit 8 - Brief background history on Southern Cross Broadcasting
  • Exhibit 9 - Digital community television licences - 2010 - 2015
  • Exhibit 10 - Background information on community television licences
  • Exhibit 11 - Overview of new media activities from pay TV operators
  • Exhibit 12 - Pay TV rollouts by state
  • Exhibit 14 - FOXTEL at a glance
  • Exhibit 15 - AUSTAR brief company history - 1994 - 2012
  • Exhibit 16 - Overview of the analogue switch off to digital by regional and metropolitan area
  • Exhibit 17 - Many self-help retransmission sites cease
  • Exhibit 18 - Televisions, computers and their hazardous inventory of e-waste
  • Exhibit 19 - Brief timeline of music on the internet - 1984 - 2014
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