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デジタル・ブロードキャスティング世界市場動向 - IPTV, スマートTV, ウェブおよびモバイルTV

Global Digital Broadcasting - IPTV, Smart TV, Web and Mobile TV Trends

発行 BuddeComm 商品コード 221869
出版日 ページ情報 英文 171 Pages
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デジタル・ブロードキャスティング世界市場動向 - IPTV, スマートTV, ウェブおよびモバイルTV Global Digital Broadcasting - IPTV, Smart TV, Web and Mobile TV Trends
出版日: 2011年11月02日 ページ情報: 英文 171 Pages
概要

今やデジタルTV、インターネットTVが広範に利用できる時代を迎えており、通信業界と放送業界それぞれの戦略方針に明白な違いが現れて来ています。

当レポートは世界のデジタルTV、IPTV、ウェブTVおよびモバイルTV市場分野について豊富な情報を提供しています。主要統計データ、分析結果ならびに市場動向情報を網羅し、また技術の進歩と結び付いた、ここ2〜3年の間により競合的な市場状況となったことにより、テレビ放送業界が経験した驚くべき変化についての精査と予測を行っており、概略以下の構成でお届けします。

第1章 デジタル、ペイTVならびにホームシアター世界市場見通し

  • デジタル、ペイTVならびにホームシアターについての主要な世界市場動向
    • 序論
    • 主要動向
    • デジタルTV
    • ケーブルTV
    • セットトップボックス(STB)
    • HDTV
    • ホームシアター市場概要
    • インタラクティブTV (iTV)

第2章 IPTVおよびスマートTV世界市場見通し

  • IPTVおよびスマートTVの世界市場主要動向
    • IPTV市場概要
    • IPTV市場見通し
    • スマートTV - 市場の流れを変える節目に
    • IPTV先進諸国の実例
    • BuddeComm提供業界ニュース

第3章 オンラインビデオメディアおよびウェブTV世界市場見通し

  • オンラインビデオの世界市場主要動向
    • オンラインビデオメディアの能力
    • キラー・アプリケーション
    • 配信動向
    • オンラインビデオメディア統計データおよび市場予測
    • 背景概観: ビデオストリーミングとP2P
    • 結論: 通信市場におけるビデオの将来

第4章 モバイルTV世界市場見通し

  • モバイルTVおよびモバイルビデオの世界市場主要動向
    • モバイルTV市場概要
    • モバイルTV市場見通し
    • 先進市場: 西欧におけるケーススタディ
    • 新興市場: 南アフリカにおけるケーススタディ

第5章 トリプルプレイ世界市場見通し

  • トリプルおよびクアッドプレイ主要動向
    • 序論
    • 三つの要素
    • 全国ブロードバンド・ネットワークがトリプルプレイにとって理想的
    • 当初、トリプルプレイはなぜうまく行かなかったか?
    • トリプルプレイの将来
    • 欧州およびアジアにおける主要マルチプレイ市場
  • 第6章 地域別概観
  • 北米
  • 南米
  • 欧州
  • アフリカ
  • 中東
  • アジア
  • 太平洋地域

付表

付図

目次

Abstract

Publication Overview

This annual report offers a wealth of information on the global digital TV, IPTV, Web TV and Mobile TV sectors. The report includes analyses, statistics and trends and explores the incredible changes experienced by the television broadcasting industry over the past couple of years; including the competitive and challenging market conditions combined with advances in technology. The report provides valuable insight into the key trends occurring worldwide and unique case studies from around the world, written by BuddeComm's Senior Analysts.

Subjects covered include:

  • Key Global Trends for Digital; Pay TV and Home Theatres;
  • Key Global IPTV and Smart TV Trends;
  • Key Trends for Online Video and Web TV;
  • Global Mobile TV Trends;
  • Key Triple and Quad Play Trends;
  • Broadcasting case studies from around the world.

Researchers:- Kylie Wansink, Paul Budde, Lawrence Baker, Lucia Bibolini, Peter Evans, Lisa Hulme-Jones, Paul Kwon, Henry Lancaster, Peter Lange, Stephen McNamara.

Executive Summary

Intense competition as technology advancements impact upon TV broadcasting

We are now starting to see the more widespread availability of digital TV and this has revealed a clear point of difference between the strategic directions being taken by the telecoms and broadcasting industries. Less emphasis is being placed by the broadcasters on the Internet-based opportunities and more on adding TV-based entertainment to their offerings. They do have access to good quality entertainment, which is protected through rights and royalties, and this helps them to withstand the tsunami of technology which is undermining their business model.

At this stage the effort of the broadcasting industry is clearly focussed on digital TV - but they also aware that there is a continuing shift towards Internet-based TV. Initially broadcasters feared the impact of DVR with its ad skipping capabilities and now it is to a worry that viewers will move away from traditional TV entirely in favour of Internet TV. These pressures will impact upon the broadcasters cost margins, as it will force them to pour more money into programming and marketing.

There is currently much attention on TV sets becoming Internet enabled with multiple function screens. Known as Smart TVs, these new Consumer Electronics (CE) devices are fast becoming the focus for home media centres with some already able to stream movies and content straight from the Internet and allow access to real-time data and interactive services. It is predicted that these TVs will soon rise sharply in popularity and rival the gaming consoles which currently offer this type of Internet accessibility.

The traditional broadcasters are also competing with the rise of Online Video, also known as Web TV. Web TV is where consumers view programs and videos, often user-generated, by a PC or mobile device. The growth of online video has spawned a number of different business models - some more successful than others. YouTube was one of the first to prove early-on that watching videos on the Internet, particularly user-generated videos, could be hugely popular. At first these types of short online video services were only be accessed via a PC over the Internet, but this soon grew to include mobile and tablet devices. Today, services like Netflix, allow a user to not only watch movies and TV programs on a PC, but also by streaming to TV, Wii, Xbox, PS3, mobile and other devices.

While many industry commentators have hoped during the past few years that mobile TV, representing a convergence between the mobile and broadcasting sectors, would lead to considerable changes in the way people used the technologies and services offered by both industries, this has not year really been achieved. While some mobile users may occasionally access mobile video services - a number of barriers remain which prevent consumers taking to mobile TV services in sufficient numbers for 'tipping points' to be reached. These include a continuing lack of awareness of the mobile TV and video services on offer, and their cost.

BuddeComm's new report, Global Digital Broadcasting - IPTV, Smart TV, Web and Mobile TV Trends, gives the latest insights into the developments occurring in the Digital TV, IPTV, Web TV and Mobile TV sectors. The television broadcasting industry has experienced incredible changes over the past couple of years due to competitive and challenging market conditions combined with advances in technology. The networks are facing intense competition and vying for both viewers and advertising dollars as consumers have more choice based on the different transmission technologies. This report explores key issues and opportunities presented by these changes. The report includes analyses, statistics, forecasts and trends as well as a unique perspective on how the TV broadcasting sectors are unfolding differently around the world by incorporating case studies written by BuddeComm's senior analysts.

Examples of key insights:

  • In mid 2011 there were nearly 50 million IPTV subscribers worldwide and the market had grown by around 30% between 2010/2011.
  • In recent times, viewing traditional movies and TV programs online has gained popularity and services like Netflix have emerged.
  • The developed world has moved closer and closer to all digital broadcasting and over the next five years, digital technologies are set to spread across all segments of the entertainment and media industries.
  • With the advent of digital television and the launch of a number of new digital FTA channels, Australian subscription TV (STV) operators have been feeling the squeeze as viewers were quick to take advantage of the new conditions.
  • The New Zealand government originally planned to switch off analogue TV by 2015 or when 75% of homes have digital TV service. But with digital TVs in more than 80% of homes by late 2011, the first region set for the changeover is now in September 2012 with all other regions set to be completed by late 2013.
  • A significant trend in the US digital TV market is the shift towards video-on-demand and other forms of online video viewing, a trend which will continue to strengthen along with the growth of broadband networks.
  • The principal operators in Brazil's pay TV market are Net Servicos, Sky Brasil, Embratel, Telesp, and Oi TV.
  • In the Middle East, IPTV has expanded beyond the wealthy Gulf region, with services now also available in Turkey and Jordan. However the region is still very much dominated by satellite TV.

Table of Contents

1. Global Digital, Pay TV and Home Theatre Insights

  • 1.1 Key Global Trends for Digital; Pay TV and Home Theatres
    • 1.1.1 Introduction
    • 1.1.2 Key trends
    • 1.1.3 Digital TV
    • 1.1.4 Cable TV
    • 1.1.5 Set-top boxes (STBs)
    • 1.1.6 HDTV
    • 1.1.7 Home theatre market summary
    • 1.1.8 Interactive TV (iTV)

2. Global IPTV and Smart TV Insights

  • 2.1 Key Global Trends for IPTV and Smart TV
    • 2.1.1 IPTV market summary
    • 2.1.2 IPTV market insights
    • 2.1.3 Smart TVs - a game changing moment
    • 2.1.4 Examples of leading IPTV countries
    • 2.1.5 BuddeComm industry news

3. Global Online Video Media and Web TV Insights

  • 3.1 Key Global Trends for Online Video
    • 3.1.1 The power of online video media
    • 3.1.2 Killer applications
    • 3.1.3 Delivery trends
    • 3.1.4 Online video media statistics and forecasts
    • 3.1.5 Background: video streaming and P2P
    • 3.1.6 Conclusion: The future of video in telecoms

4. Global Mobile TV Insights

  • 4.1 Key Global Trends for Mobile TV and Video
    • 4.1.1 Mobile TV market summary
    • 4.1.2 Mobile TV market insights
    • 4.1.3 Developed market: Western Europe case study
    • 4.1.4 Developing market: South Africa case study

5. Global Triple Play Insights

  • 5.1 Key Triple and Quad Play Trend
    • 5.1.1 Introduction
    • 5.1.2 The three elements
    • 5.1.3 National broadband networks are ideal for triple play
    • 5.1.4 What went wrong with triple play initially?
    • 5.1.5 The future of triple-play
    • 5.1.6 Key multi-play markets in Europe and Asia

6. Regional Overviews

  • 6.1 North America
    • 6.1.1 USA
  • 6.2 Latin America
    • 6.2.1 Brazil
    • 6.2.2 Chile
    • 6.2.3 Columbia
    • 6.2.4 Peru
    • 6.2.5 Uruguay
    • 6.2.6 Venezuela
  • 6.3 Europe
    • 6.3.1 Market overview
    • 6.3.2 Regulatory issues
    • 6.3.3 IPTV
    • 6.3.4 Video-on-Demand
    • 6.3.5 Mobile TV
  • 6.4 Africa
    • 6.4.1 Overview
    • 6.4.2 Digital TV
    • 6.4.3 IPTV
    • 6.4.4 Mobile TV
  • 6.5 Middle East
    • 6.5.1 Broadcasting overview
    • 6.5.2 Terrestrial TV
    • 6.5.3 Satellite TV
    • 6.5.4 Cable TV
    • 6.5.5 Pay TV
    • 6.5.6 IPTV
  • 6.6 Asia
    • 6.6.1 Overview
    • 6.6.2 China
    • 6.6.3 South Korea
    • 6.6.4 Hong Kong
    • 6.6.5 India
    • 6.6.6 Singapore
    • 6.6.7 Malaysia
    • 6.6.8 Thailand
  • 6.7 Pacific Region
    • 6.7.1 Australia
    • 6.7.2 New Zealand

7. Glossary of Abbreviations

  • Table 1 - Growth of key TV markets in 2010
  • Table 2 - Worldwide digital TV subscribers - 2009; 2010; 2014
  • Table 3 - Regional digital TV subscribers - 2014
  • Table 4 - Digital TV penetration rate worldwide - 2006; 2009; 2012
  • Table 5 - Worldwide number of HDTV homes - 2009; 2012; 2015
  • Table 6 - Number of 3D TV homes in North America, Europe and Asia - 2015
  • Table 7 - Worldwide networked TV shipments - 2008 - 2009; 2012
  • Table 8 - Number of US homes using iTV services - 2002; 2009
  • Table 9 - Worldwide IPTV subscribers - 2010; 2012; 2014
  • Table 10 - China IPTV subscribers - 2004 - 2012
  • Table 11 - PCCW broadband subscribers - 2000 - 2010
  • Table 12 - PCCW NOW TV subscribers and ARPU - 2003 - 2010
  • Table 13 - France - IPTV subscribers, proportion of DSL base - 2004 - 2012
  • Table 14 - KPN IPTV subscribers - 2008 - 2011
  • Table 15 - Telecom Italia IP TV subscribers - 2007 - 2011
  • Table 16 - Fastweb IPTV subscribers - 2008 - 2009
  • Table 17 - Market share of top online VoD providers in the US - mid 2011
  • Table 18 - Subscribers to Netflix - 2010; Q1 2011
  • Table 19 - Global revenue from online video - 2008; 2012
  • Table 20 - Online video streams - top online video properties in the US - Various months - 2007; 2009; 2010
  • Table 21 - Online video unique visitors - top online video properties in the US - May 2010; Jan 2011; Sep 2011
  • Table 22 - Worldwide mobile TV subscribers
  • Table 23 - Brazil - Pay TV operators by technology - 2010
  • Table 24 - Brazil - Pay TV subscribers and penetration - 1999 - 2011
  • Table 25 - Brazil - Pay TV market share by technology - 1998 - 2011
  • Table 26 - Brazil - Pay TV operators - market share - 2000 - 2011
  • Table 27 - Net Servicos - pay TV subscribers - 2000 - 2011
  • Table 28 - Brazil - Cable TV subscribers and penetration - 1998 - 2011
  • Table 29 - Brazil - MMDS subscribers and penetration - 1998 - 2011
  • Table 30 - Brazil - DTH subscribers and penetration - 1998 - 2011
  • Table 31 - Chile - Pay TV subscribers and penetration - 2006 - 2011
  • Table 32 - Chile - Pay TV technologies - market share - 2006 - 2011
  • Table 33 - Chile - Pay TV operators - market share - 2006 - 2010
  • Table 34 - VTR - pay TV subscribers by technology - 2000 - 2011
  • Table 35 - Movistar (Telefonica Chile) - satellite TV subscribers - 2006 - 2011
  • Table 36 - Claro - satellite and cable TV subscribers - 2006 - 2011
  • Table 37 - Chile - Cable TV subscribers and penetration rates - 1995 - 2011
  • Table 38 - Chile - Satellite TV subscribers and penetration - 2006 - 2011
  • Table 39 - Columbia - cable TV subscribers and penetration rates - 2000 - 2010
  • Table 40 - Columbia - major cable-TV operators' market share - 2004 - 2010
  • Table 41 - Columbia - satellite TV subscribers and penetration rates - 2000 - 2010
  • Table 42 - Columbia - satellite TV operators' market share - 2004 - 2010
  • Table 43 - Peru - pay TV subscribers and penetration rates - 1998 - 2011
  • Table 44 - Peru - pay TV operators' market share - 2002 - 2011
  • Table 45 - Uruguay - pay-TV subscribers and penetration rates - 2001 - 2011
  • Table 46 - Venezuela - pay TV subscribers and penetration rates - 1997 - 2011
  • Table 47 - Venezuela - major pay TV providers - market share - 2010
  • Table 48 - Western Europe digital TV households, incl. select countries - 2005-2007; 2009; 2011
  • Table 49 - Europe - Pay DTT households and providers - January 2011
  • Table 50 - TV revenue, select European countries - 2005 - 2010
  • Table 51 - Western Europe digital TV households, incl. select countries - 2006; 2008; 2012
  • Table 52 - Cable and satellite TV home penetration in selected European countries - 2011
  • Table 53 - DTV penetration in selected European countries - Jun 2011
  • Table 54 - Europe - IPTV household penetration - 2008 - 2010
  • Table 55 - Mauritius Telecom My.T triple play pricing - 2008 - 2011
  • Table 56 - Maroc Telecom IPTV pricing - 2011
  • Table 57 - Maroc Telecom MT Box pricing - 2011
  • Table 58 - YES revenue and profit - 2007 - 2011
  • Table 59 - YES satellite TV subscribers, market share and ARPU - 2002 - 2011
  • Table 60 - du IPTV subscribers - 2008 - 2011
  • Table 61 - China - Overview of cable TV market - December 2010
  • Table 62 - China - Cable TV subscriptions and annual growth - 1996 - 2012
  • Table 63 - China - Forecast cable TV subscribers and household penetration: 2011 - 2012; 2015
  • Table 64 - China - Digital cable TV subscribers and penetration rate - 2002 - 2012
  • Table 65 - China - Forecast digital cable TV subscribers and percentage of cable TV subscribers: 2011 - 2012; 2015
  • Table 66 - China - Digital pay TV subscribers - 2005 - 2009
  • Table 67 - China - IPTV subscribers - 2004 - 2012
  • Table 68 - South Korea - DTH subscribers - 2002 - 2011
  • Table 69 - South Korea - Cable TV operators and subscribers - Q2 2010
  • Table 70 - South Korea - Analogue and digital cable TV subscribers - 2002 - 2010, 2012 (e)
  • Table 71 - South Korea - IPTV subscribers by operator - 2006 - 2011
  • Table 72 - South Korea - IPTV growth by channels, content providers, after-school classrooms - 2008 - 2010
  • Table 73 - South Korea - IPTV real-time and pre-IPTV subscribers - 2008 - 2010
  • Table 74 - HKBN triple play subscribers, ARPU and IDD traffic volume - 2003 - 2010
  • Table 75 - PCCW NOW TV subscribers and ARPU - 2003 - 2010
  • Table 76 - SingTel's mio TV subscribers - 2007 - 2011
  • Table 77 - Conversion of analogue to digital TVs - Australia versus New Zealand - 2010 - 2011
  • Chart 1 - Growth of Key TV markets in 2010
  • Chart 2 - France - IPTV subscribers, proportion of DSL base - 2004 - 2012
  • Chart 3 - Worldwide mobile TV subscribers annual change - 2009 - 2014
  • Chart 4 - Evolution of pay TV in Brazil - 1998 - 2011
  • Chart 5 - Brazil - Pay TV technologies at a glance - 1998 - 2011
  • Chart 6 - Brazil - Pay TV operators' market share at a glance - 2010
  • Chart 7 - Chile - Pay TV technologies at a glance - 2006 - 2011
  • Chart 8 - Chile - Pay TV operators' market share at a glance - 2010
  • Chart 9 - Evolution of cable TV in Chile - 1995 - 2011
  • Chart 10 - Columbia - pay TV - cable/satellite market share - 2000 - 2010
  • Chart 11 - Peru - pay TV market share at a glance - 2008 - 2011
  • Chart 12 - Uruguay - pay TV market share - June 2010
  • Chart 13 - Venezuela - major pay TV market share at a glance - 2010
  • Chart 14 - China - Cable TV subscribers and digital TV penetration - 1996 - 2010
  • Chart 15 - Household conversion analogue to digital TVs in Australia - 2009 - 2011
  • Chart 16 - Pay TV revenue per operator in Australia - 1997; 2000; 2005; 2010; 2011
  • Chart 17 - Household conversion analogue to digital TVs in New Zealand - 2010 - 2011
  • Exhibit 1 - Background information on FTA and Digital TV
  • Exhibit 2 - Digital Dividend
  • Exhibit 3 - Smart TV and Connected TV definition
  • Exhibit 4 - Yahoo Connected TV
  • Exhibit 5 - Interactive Program Guides versus Electronic Program Guides
  • Exhibit 6 - iTV advertising example
  • Exhibit 7 - Examples of top IPTV carriers worldwide
  • Exhibit 8 - Smart TV and Connected TV definition
  • Exhibit 9 - Yahoo Connected TV
  • Exhibit 10 - ITU IPTV standards development
  • Exhibit 11 - Examples of online VoD sites
  • Exhibit 12 - Google Android based TV
  • Exhibit 13 - Equivalence between access modes and traditional audiovisual use
  • Exhibit 14 - A first for the industry - Tata Communications and Cisco's telepresence solution
  • Exhibit 15 - Telepresence for the home market
  • Exhibit 16 - BBC iPlayer and ABC iView
  • Exhibit 17 - Pay-per-view football on the Internet
  • Exhibit 18 - Definition: Content Delivery Networks (CDN)
  • Exhibit 19 - The International Webcasting Association (IWA)
  • Exhibit 20 - Open Mobile Video Coalition
  • Exhibit 21 - Mobile TV/Video - emerging across the world
  • Exhibit 22 - First example of video media collaboration
  • Exhibit 23 - A plethora of mobile TV technologies
  • Exhibit 24 - Multi-play definition
  • Exhibit 25 - Net Servicos de Comunicacao at a glance
  • Exhibit 26 - Regional TV broadcasters in South Korea
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