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市場調査レポート

シンガポールの通信・モバイル・ブロードバンド市場

Singapore - Telecoms, Mobile, Broadband and Digital Media - Statistics and Analyses

発行 BuddeComm 商品コード 219525
出版日 ページ情報 英文 70 Pages
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シンガポールの通信・モバイル・ブロードバンド市場 Singapore - Telecoms, Mobile, Broadband and Digital Media - Statistics and Analyses
出版日: 2016年07月05日 ページ情報: 英文 70 Pages
概要

シンガポールの通信産業の品質・サービス基準は非常に高く、また規制体制も環境変化に迅速に対応するため、同国の通信市場の競争力はは世界でもトップクラスの水準となりました。逆に言えば、国内での企業間競争は熾烈になっています。4G通信の加入者数は280万人(全国民の50%)に達し、また固定回線ブロードバンド通信も100%以上の普及率となっています。既存企業のSingTelが現在も市場シェアの大半を占めていますが、通信市場の解放後は多数の企業が参入し、加入者の転出が相次いだため、国外市場に活路を見出しています。政府の強力な指導と多大な支援により、同国は東南アジア最大の通信産業のリーダーかつ世界の通信産業の中核地点となりました。2008年からは10億シンガポールドル(7億2500万米ドル)を光ファイバーネットワーク構築に投じており、現在では光ファイバー型サービスの加入率が約100%に達しています。

当レポートでは、シンガポールの通信・モバイル・ブロードバンド市場について分析し、政府の規制と各種支援策や、通信インフラ整備状況、各種通信技術・サービス市場の動向、主要企業のプロファイルなどの内容を盛り込んで、概略以下の構成でお届けします

第1章 主要統計

  • 国の概要

第2章 通信市場

  • シンガポールの通信市場の概要
  • 「Intelligent Nation 2015」計画 (iN2015)

第3章 規制環境

  • 規制当局
  • IDA(情報通信開発庁)の「Smart Nation Platform」
  • 規制の発展
    • サービス基準
    • サービス契約
    • SingTelが回線障害で罰金刑を受ける
    • 通信競争法(Telecom Competition Code)の改正
    • 消費者保護規制
    • オンライン詐欺
    • 「受信拒否」登録

第4章 主要オペレーター

  • 概要
  • Singapore Telecom (SingTel)
    • 概要
    • 財務指標
    • 企業構造・子会社
    • 統計データ
    • SingTel Mobile
    • ブロードバンド・サービス
    • IPTV
  • StarHub Pte Ltd
  • MobileOne

第5章 通信インフラ

  • 国内通信ネットワーク
    • 概要
    • 固定通信とモバイル通信のコンバージェンス(FMC)
  • 次世代国内情報通信インフラ(Next Gen NII)
  • 国際インフラ
    • 海底ケーブルネットワーク
    • 新たな海底ケーブルシステム
    • Flag Telecom
    • 衛星ネットワーク
  • インフラ開発
    • 国際サービス
    • IPネットワーク

第6章 ブロードバンド市場

  • 概況
  • 背景
  • 開発
    • クラウド・コンピューティング
    • データセンターの電力定格
    • 電子政府(eガバメント)
  • ブロードバンド・インターネット統計
  • 次世代国内情報通信インフラ(Next Gen NII)
    • 背景
    • ネットワーク企業(NetCo)
    • 運営企業(OpCo)
    • 進捗状況
    • NetLink Trust
    • シンガポール国内のブロードバンド・ネットワークの分析
  • ブロードバンド・サービスプロバイダー
  • ブロードバンド技術
    • ケーブルモデム
    • DSL(デジタル加入者線)
    • 電力線ブロードバンド(BPL)
    • FttH
    • ワイヤレス・ブロードバンド
  • VoIP(IP電話)

第7章 デジタルメディア

  • 放送市場
    • 概況
    • 規制環境
    • 規制の発展
    • コンバージェンス
    • デジタルTV
    • ケーブル/有料TV
    • 衛星TV
    • インタラクティブTV (iTV)
    • FTA (Free-to-air:無料)TV
    • IPTV

第8章 モバイル通信

  • 概況
  • 主なモバイル通信オペレーター
  • 市場統計
  • ARPU(一台当たり平均収益)
  • 料金設定
  • モバイルネットワーク
    • GSM
    • 3G(第3世代通信)
    • 4G(第4世代通信)/LTE (long-term evolution)
    • 5G(第5世代通信)の研究開発
  • モバイル音声サービス
    • プリペイド通信
    • 国際ローミング
    • 衛星携帯電話
  • モバイルデータサービス
    • ショートメッセージサービス(SMS)
    • 課金システム
    • スマートフォン
  • モバイルコンテンツ・アプリケーション
    • 背景事情
    • モバイルTV

図表一覧

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目次

This report provides a comprehensive overview of trends and developments in Singapore's telecommunications market. The report analyses the Telecoms Infrastructure, mobile, fixed broadband, Digital Media and Digital Economy sectors. Subjects include:

  • Market and industry analyses, trends and developments;
  • Facts, figures and statistics;
  • Industry and regulatory issues;
  • Infrastructure;
  • Major players, revenues, subscribers, ARPU;
  • Broadband, VoIP, IPTV;
  • Mobile voice and data markets;
  • Broadband (FttH, DSL, wireless);
  • Digital Economy and Digital Media sectors eg e-Commerce and e-Payments;
  • Mobile forecasts to 2021 and fixed broadband forecast to 2018

Researcher:- Phil Harpur

Executive Summary

Data and analytics will play a critical role in Singapore's 'Smart Nation' initiative

Singapore continues to maintain a strong positive outlook in the country's telecommunications sector. The island state has built a competitive telecoms market over the past three decades, aided by its geographical disposition and its excellent infrastructure. On the back of its increasingly sophisticated infrastructure, Singapore consistently appears among the top economies in the various global rankings for ICT development and performance.

Singapore has developed the status of a world leader in telecommunications through the building of a high quality and extremely progressive regulatory environment for the local telecommunications sector that has, in turn, generated a highly competitive market.

In its efforts to maintain Singapore's status as an ICT market leader, the government launched its plan for a nationwide fibre-based broadband network known as the Next Generation Broadband Network (NGNBN). The roll out and deployment of this national network in line with the government's strategy has effectively been completed and there is rapid take-up of fibre-based services.

Singapore has been working to shape itself into what it says will be the world's first 'Smart Nation' where data and analytics play a critical role in its society and economy. Smart Nation is Singapore's vision to tap into the potential of technology to improve the lives of citizens, create greater opportunities for business, and build a more anticipatory government.

The mobile market in Singapore is characterised by its energy and innovation. A competitive mobile market in Singapore has been built up over time. Singapore Telecom (SingTel) was the only mobile operator in the country until 1997 M1 launched its mobile network in that year. Then StarHub became the third operator in 2000 with the launch of its network. A fourth operator MyRepublic is also vying for entry into the market. It expects to deploy a nationwide mobile service by the end of September 2018.

Singapore's mobile market has displayed slow growth over the last few years due to a highly mature market with penetration now reaching 149% as significant proportion of subscribers now own more than one mobile device. Even as growth rates slowed, there has been considerable effort still going into value-added products and services, and most importantly into new generation technologies.

The 'mix' of mobile services is rapidly changing, with 2G having almost disappeared, 3G numbers are declining and Long Term Evolution (LTE) / 4G service offerings continue to expand rapidly.

In 2016 a price war has broken out in the Singapore mobile data market. It is the first time in four years that local mobile operators have engaged in such aggressive pricing strategies indicating the heightened market competition that is now evident in a highly mature market.

Operators have moved away from the customer acquisition phase to more of a customer satisfaction and retention phase as the market has matured. Higher penetration rates are possible as subscribers increasingly have multiple devices connected to the network for diverse applications that are geared to data services. However the market over the next five years to 2021 is unlikely to grow much further.

Singapore has earned the title of 'the intelligent island' after years of hard work, achieving high world rankings in most categories of technical advancement. The government's vision for this began with its 'Singapore One' project, in what was the world's first nationwide broadband network. This was carried through into the future with the progressive implementation of another government initiative, the 'iN2015' Master Plan.

Apart from the excellent infrastructure available to support broadband services, the administration and the operators have put a major effort into expanding these services and increasing the ease of access, one such initiative being the Next Generation National Infocomm Infrastructure and the related Next Generation National Broadband Network. By 2016 fibre-based services had become the focus of the providers.

By mid-2016 the number of broadband subscribers in Singapore had reached 12.1 million and that for a country of just over 5 million people. Of the total subscriber base around 10.65 million were using wireless broadband by that stage. The rest were shared between Digital Subscriber Line (DSL), cable modem platforms plus the rapidly expanding fibre-based services.

Slow growth is predicted over the next two years in a mature and saturated market. Both wireless broadband and optical fibre broadband will be continue to be the fastest growing broadband segments.

Data and analytics will play a critical role in Singapore's Smart Nation initiative. One of the initiatives is the government's data-as-a-service (DaaS) pilot that addresses the challenge of discovering datasets in the private sector through a federated approach.

Singtel announced plans to launch Singapore's first full commercial voice-over-Wi-Fi (VoWiFi) service in August 2016, following successful HetNet trials carried out in conjunction with IDA.

Table of Contents

1. Key statistics

2. Telecommunications market

  • 2.1 Market Overview and Analysis

3. Regulatory environment

  • 3.1 Historic overview
  • 3.2 Regulatory authority
  • 3.3 Recent Developments
    • 3.3.1 Cyber Security Agency (CSA)
    • 3.3.2 Potential Restructure of IDA

4. Fixed network market

  • 4.1 Singapore Telecom (SingTel)
  • 4.2 StarHub
  • 4.3 PacNet

5. Telecommunications infrastructure

  • 5.1 Overview of the national telecom network
  • 5.2 The Next Generation Nationwide Broadband Network (Next Gen NBN)
    • 5.2.1 Introduction
    • 5.2.2 Latest Developments
    • 5.2.3 Structure of Singapore's national broadband network
    • 5.2.4 Background and Timeline
  • 5.3 International infrastructure
    • 5.3.1 Satellite networks
    • 5.3.2 Submarine cable networks
    • 5.3.3 Other developments
  • 5.4 Specific IT developments
    • 5.4.1 Data Centres
    • 5.4.2 Data Centre Providers
    • 5.4.3 Cloud Computing
  • 5.5 Smart infrastructure
    • 5.5.1 M2M/IoT
    • 5.5.2 Smart Nation Platform

6. Broadband market

  • 6.1 Introduction and statistical overview
    • 6.1.1 Market analysis
    • 6.1.2
  • Broadband statistics
  • 6.2 Fixed Broadband Service Providers
    • 6.2.1 Overview
    • 6.2.2 Singapore Telecom (SingTel)
    • 6.2.3 StarHub
    • 6.2.4 MobileOne (M1)
    • 6.2.5 MyRepublic
  • 6.3 Fixed Line Broadband Technologies
    • 6.3.1 Hybrid Fibre Coax (HFC) networks / Cable Modems
    • 6.3.2 Digital Subscriber Line (DSL) networks
    • 6.3.3 Fibre-to-the-Premises (FttP) and Fibre-To-The-Home (FttH)
    • 6.3.4 Fixed wireless (WiFi and WiMAX)
    • 6.3.5 Voice over Internet Protocol (VoIP)

7. Digital media

  • 7.1 Introduction - Broadcasting
  • 7.2 Videostreaming / IPTV
    • 7.2.1 SingTel
    • 7.2.2 StarHub
    • 7.2.3 M1

8. Digital economy

  • 8.1 e-Commerce
    • 8.1.1 Smart Nation initiative
  • 8.2 E-Payments
  • 8.3 e-Government

9. Mobile communications

  • 9.1 Market Overview and analysis
  • 9.2 Mobile statistics
    • 9.2.1 General statistics
    • 9.2.2 Mobile data
    • 9.2.3 Forecasts - mobile subscribers - 2016; 2018; 2021
  • 9.3 Mobile infrastructure
    • 9.3.1 Brief intro analogue networks
    • 9.3.2 Digital networks
  • 9.4 Major mobile operators
    • 9.4.1 Overview - operating statistics
    • 9.4.2 Singapore Telecom (SingTel)
    • 9.4.3 StarHub
    • 9.4.4 MobileOne (M1)
    • 9.4.5 MyRepublic - Potential Fourth Mobile Operator
  • Table 1 - Country statistics - 2016
  • Table 2 - Telephone network statistics - 2016
  • Table 3 - Broadband statistics - 2016
  • Table 4 - Mobile statistics - 2016
  • Table 5 - National telecommunications authorities
  • Table 6 - Fixed-line versus mobile growth - subscribers and penetration - 1998 - 2016
  • Table 7 - Overview of fixed-line subscribers - 2015 - 2016
  • Table 8 - Broadband subscribers and Annual Growth- 1999 - 2018
  • Table 9 - Broadband subscribers by sector - Apr 2016
  • Table 10 - Broadband Subscribers by Access Type - 2013 - 2016
  • Table 11 - Broadband Market Share by Access Type - 2013 - 2016
  • Table 12 - Total international internet bandwidth - 2006 - 2016
  • Table 13 - Fixed broadband subscribers, market share by major providers - March 2016
  • Table 14 - SingTel - fixed broadband subscribers - 2005 - 2016
  • Table 15 - SingTel's fibre-based broadband subscribers - 2011 - 2016
  • Table 16 - StarHub's fixed broadband subscribers - 2003 - 2016
  • Table 17 - StarHub - ARPU for broadband services - 2006 - 2016
  • Table 18 - StarHub cable TV subscribers - 2010 - 2016
  • Table 19 - StarHub cable TV ARPU - 2003 - 2016
  • Table 20 - Mobile One - Fixed (fibre) subscribers - 2012 - 2016
  • Table 21 - Mobile One - ARPU - fixed (fibre) services - 2012 - 2016
  • Table 22 - Cable modem subscribers - 2000 - 2016
  • Table 23 - DSL subscribers - 2000 - 2016
  • Table 24 - Total optical fibre broadband subscribers - 2011 - 2016
  • Table 25 - Wireless broadband subscribers - 2007 - 2016
  • Table 26 - Key broadcasting statistics
  • Table 27 - Broadcasting - homes, subscribers and sector revenue - 1996 - 2015
  • Table 28 - SingTel's mio TV subscribers - 2007 - 2016
  • Table 29 - Mobile subscribers - 1997 - 2016
  • Table 30 - Mobile subscribers - Total prepaid and postpaid - 2015 - 2016
  • Table 31 - Mobile Subscribers by 2G, 3G, 4G - 2012 - 2016
  • Table 32 - 3G mobile subscribers - 2005 - 2016
  • Table 33 - 4G mobile subscribers - 2016
  • Table 34 - Prepaid subscribers - 1999 - 2016
  • Table 35 - Overall mobile services ARPU - 2002 - 2015
  • Table 36 - ARPU - postpaid and prepaid by mobile operator - 2014 - 2016
  • Table 37 - ARPU - postpaid and prepaid by mobile operator - March 2015
  • Table 38 - Total SMS messages per month - 2004 - 2016
  • Table 39 - Forecast mobile subscribers and penetration - 2016; 2018; 2021
  • Table 40 - Singapore - mobile operators and systems
  • Table 41 - Mobile Subscribers by Operator - 2000 - 2016
  • Table 42 - Mobile Subscriber Market Share by Operator - 2000 - 2016
  • Table 43 - SingTel - Singapore market - Key Financial Statistics - 2014 - 2016
  • Table 44 - SingTel - Singapore market - key operational subscriber statistics - 2013 - 2016
  • Table 45 - SingTel - mobile subscribers - 1998 - 2016
  • Table 46 - SingTel - Historical - 3G mobile subscribers - 2006 - 2013
  • Table 47 - SingTel - 4G mobile subscribers - 2013 - 2015
  • Table 48 - SingTel - key operational statistics, mobile postpaid & prepaid subscribers - 2015 - 2016
  • Table 49 - SingTel - ARPU for mobile services - postpaid, prepaid, blended - 2003 - 2016
  • Table 50 - StarHub - Key Financial Statistics - 2014 - 2016
  • Table 51 - StarHub - Historical - operating revenue and capital expenditure - 2008 - 2014
  • Table 52 - StarHub - Operating revenue by market segment - 2014 - 2015
  • Table 53 - StarHub - key operational statistics - subscribers (millions) - 2012 - 2016
  • Table 54 - StarHub mobile subscribers - 2000 - 2016
  • Table 55 - StarHub - key operational statistics - mobile postpaid and prepaid - 2015 - 2016
  • Table 56 - StarHub - ARPU for mobile services - postpaid and prepaid - 2003 - 2016
  • Table 57 - MobileOne - mobile subscribers - 1998 - 2016
  • Table 58 - Historical - MobileOne 3G subscribers - 2006 - 2013
  • Table 59 - Mobile One - mobile subscribers, prepaid, postpaid - 2015 - 2016
  • Table 60 - MobileOne - ARPU for mobile services - postpaid and prepaid - 2002 - 2016
  • Table 61 - Mobile One - operating revenue, capital expenditure and EBITDA - 2008 - 2015
  • Chart 1 - Fixed subscribers - 2003 - 2016
  • Chart 2 - Broadband Market Share by Fixed, Wireless - 2013 - 2016
  • Chart 3 - Broadband Market Share by Access Type - 2013 - 2016
  • Chart 4 - Fixed broadband subscribers market share by major providers - Mar 2016
  • Chart 5 - Wireless broadband subscribers - 2007-2016
  • Chart 6 - Mobile subscribers and penetration - 2005 - 2016
  • Chart 7 - Mobile subscribers market share - Total prepaid and postpaid - 2015 - 2016
  • Chart 8 - Mobile Subscribers Market Share by 2G, 3G, 4G subscribers - 2012 - 2016
  • Chart 9 - Mobile Subscriber Market Share by Operator - 2000 - 2016
  • Exhibit 1 - Key regulatory and liberalisation developments - 2005 - 2014
  • Exhibit 2 - Structure of National Broadband Network
  • Exhibit 3 - International submarine cable systems with landing points in Singapore
  • Exhibit 4 - Third Generation (3G) licensees, spectrum and vendors
  • Exhibit 5 - SingTel's regional subsidiaries and shareholdings
  • Exhibit 6 - Major shareholders in StarHub - 2014
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