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フィリピンの通信・モバイル・ブロードバンド・デジタルメディア市場:統計と分析

Philippines - Telecoms, Mobile, Broadband and Digital Media - Statistics and Analyses

発行 BuddeComm 商品コード 219524
出版日 ページ情報 英文 57 Pages
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フィリピンの通信・モバイル・ブロードバンド・デジタルメディア市場:統計と分析 Philippines - Telecoms, Mobile, Broadband and Digital Media - Statistics and Analyses
出版日: 2016年03月21日 ページ情報: 英文 57 Pages
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概要

規制緩和を受けて、フィリピンの通信市場には巨額の投資やビジネス活動が展開されてきましたが、市場はそれに見合うほどの成長を遂げていません。それでも市場は変化を遂げつつあり、まだ既存企業が市場の大半を押さえているものの、新規参入企業も伸長しつつあります。モバイル通信ネットワークは総人口の99%をカバーするようになり、今度は3Gから4G/LTEへの移行やサービス品質向上が進められています。また光ファイバーネットワークも全国に普及し、ブロードバンドサービスも浸透しつつあります。他方、サービス価格は低下しつつあるものの、大半の国民にとってはまだ気軽に利用できる水準ではない、という問題も残っています。

当レポートでは、フィリピンの通信・モバイル・ブロードバンド市場について分析し、政府の規制と各種支援策や、通信インフラ整備状況、各種通信技術・サービス市場の動向、主要企業のプロファイル、今後の市場動向の予測(各種サービスの契約者数の動向見通し)などの内容を盛り込んでお届けします。

第1章 主要統計

  • 国の概要 (背景事情、経済)

第2章 通信市場

  • 市場の概要と分析

第3章 規制環境

  • 規制当局
    • NTC (国家通信委員会)
    • CICT (情報通信技術委員会)
    • DICT (情報通信技術省)
  • 通信部門の自由化
  • 近年の規制の動き
    • NTCによるインターネットサービス規格の制定の動き
    • 巨額の損失補償に直面しているオペレーター
    • ネットワーク・シェアリング
    • 盗聴防止法
    • 外資所有規制
    • 詐欺行為
  • 市場へのアクセス
    • 概要
    • ドメインネーム
    • インターネット速度の下限
    • サイバー犯罪関連の法令

第4章 固定回線ネットワーク事業者

  • Philippine Long Distance Telephone Company (PLDT)
  • Globe Telecom
  • Bell Telecom
  • Eastern Telecommunications Philippines Inc (ETPI)
  • Bayantel
  • ABS-CBN:「第三の通信業者」の地位を狙う

第5章 通信インフラ

  • 国内通信インフラの概要
    • インターネットエクスチェンジ (IXP)
  • 固定電話の統計データ
  • インフラ建設
    • NBN (全国ブロードバンドネットワーク)
    • NGN (次世代ネットワーク)
    • 光ファイバー・ネットワーク
  • 国際通信インフラ
    • 海底ケーブル
    • 国際ゲートウェイ
    • 衛星通信システム
    • VSATサービス
  • 主なIT施設の建設動向
    • データセンター
    • クラウドコンピューティング

第6章 ブロードバンド市場

  • イントロダクション・統計概要
    • 市場の概要と分析
    • ブロードバンド統計
    • 予測:ブロードバンド加入者数
  • 固定回線ブロードバンドサービス・プロバイダー
    • Philippine Long Distance Telephone Company (PLDT)
    • Globe Telecom
    • Liberty Telecom / Wi-tribe
    • Support for internet-based businesses
  • 固定回線ブロードバンド技術
    • DSL (デジタル加入者線) ネットワーク
    • 他の固定回線ブロードバンドサービス

第7章 デジタルメディア

  • イントロダクション
  • 動画ストリーミング
    • 主な傾向・動静
    • 統計情報
  • ソーシャルメディア
  • 通信:VoIP、メッセージング、ビデオ会議
    • VoIP

第8章 モバイル通信

  • 市場の概要と分析
  • モバイル通信の統計データ
    • 全般的な統計情報
    • モバイル通信オペレーター統計
    • モバイル音声通話
    • モバイル通信のARPU (ユーザー1人当たり平均収益)
    • 市場予測
    • その他の問題
  • モバイル通信インフラ
    • デジタルネットワーク
  • 主要なモバイル通信オペレーター
    • オペレーター各社
    • Philippine Long Distance Telephone Company (PLDT)
    • Globe Telecom
    • NOW Telecom (Next Mobile)
    • BellTel
  • モバイルコンテンツ/アプリケーション
    • mコマース
    • モバイルTV

図表一覧

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次

Overview

This report provides a comprehensive overview of trends and developments in the Philippines telecommunications market. The report analyses the Telecoms Infrastructure, mobile, fixed broadband, Digital Media and Digital Economy sectors.

Subjects include:

  • Market and industry analyses, trends and developments;
  • Facts, figures and statistics;
  • Industry and regulatory issues;
  • Infrastructure;
  • Major players, revenues, subscribers, ARPU;
  • Broadband, VoIP, IPTV;
  • Mobile voice and data markets;
  • Broadband (FttH, DSL, wireless);
  • Digital Economy and Digital Media sectors eg e-Commerce and e-Payments;
  • Mobile and fixed broadband forecasts to 2021.

Executive Summary

Broadband market finally gains momentum

While the telecom sector in the Philippines has witnessed considerable investment and business activity since deregulation, the market has continued to fall short of its full potential. Nevertheless, there certainly has been a lot of activity, with the market often finding a different direction from what was envisaged. Despite competition from new carriers and mobile operators, PLDT has continued to be the Philippines' dominant fixed-line and mobile provider. And as such has been a large part of the momentum in the country's telecom market. Nevertheless, PLDT's role has not gone unchallenged and in recent years Globe Telecom in particular has been pushing hard to overhaul the incumbent.

Over the last five years the Philippines mobile subscriber base has seen a moderate growth rate with a gradual easing of growth due to a maturing market.

A feature of the Philippines mobile market has been the near duopoly with Smart together with Globe Telecom maintaining a tight hold on the industry. Smart, in particular, as a subsidiary of Philippine Long Distance Telephone Co (PLDT) has a dominating presence in the market place. However Globe Telecom has bridged the gap significantly over the past two years.

The mobile networks provide more than 99% coverage of population. The local market has started to focus on value added services as a comparatively cautious rollout of 3G took place followed by the start of 4G/LTE network rollouts.

The two leaders in the mobile market, Smart Communications and Globe Telecom continued to compete vigorously in the marketplace; they were steadily improving their service quality in order to be even more competitive. The introduction of mobile broadband services was starting to provide more opportunities for expanding the sector.

A unique characteristic of the Philippines mobile market has been the large number of services available for Filipino working overseas. This is not surprising given that the national economy relies heavily on their remittances being sent back home. As with other markets throughout Asia, mobile phone ownership in the Philippines has for many years been boosted through the availability of prepaid services

There has also been good progress in the rollout of optical fibre infrastructure, although not on the national scale envisaged. In the meantime, the larger operators are building IP-based Next Generation Networks. Whilst the global financial problems presented some real challenges for the local telecom market, the negative impact seemed to have been put well behind now.

More than 80% of all internet connections were broadband-based services, representing a major shift in the broadband presence in the Philippines in recent years. Broadband subscription penetration as a proportion of the population is still only just over 11%. However after many years of sluggish growth, the broadband market in the Philippines has started to flourish. Broadband users in the Philippines have a number of high-speed internet access options available to them: Digital Subscriber Line (DSL), cable modem, Fixed Wireless Access (FWA), WiMAX and mobile data services. More recently, there has been a major push by market leader PLDT to offer fibre-based services; Globe has been trying to match the PLDT push where it can. Also the more recently launched mobile broadband services were providing a major and much-needed boost to the expansion. This report looks at the various projects and initiatives as the Philippine government continues to encourage the development of broadband in the country.

Whilst the overall rate of growth in broadband services in the Philippines remains strong, big questions hang over the market. Despite declining prices in both fixed and mobile broadband, this type of service is still not affordable for the majority of the population.

Key developments:

  • PLDT introduced a quad-play service, bundling a mobile package with its voice, data and fibre services.
  • Globe Telecoms uccessfully integrated its recently-acquired Bayan Telecommunications (Bayantel) subsidiary into its operations.
  • NTC approved a network sharing deal between Globe Telecom and ABS-CBN Corp.
  • the deal was part of ABS-CBN Corp's plan to become the country's ‘third telecom player;'
  • BellTel was making a move to become the Philippines' fourth mobile operator after PLDT, Globe and ABS-CBN Mobile.
  • continuing growth in mobile broadband usage.
  • both Smart and Globe were pushing on with development of cloud computing platforms.
  • the Philippines was moving to legislate on the issue of minimum broadband speeds.
  • Smart was leading the deployment of 4G LTE mobile services across the country, with its 4G network covering more than 85% of the population.
  • PLDT's strong market position has slipped to some extent
  • Globe has been notably successful in its push to increase market share.

Companies mentioned in this report:

PLDT, Smart Communications, Globe Telecom, Liberty Telecom, Bayantel, Bell Telecom (BellTel), Digitel, Eastern Telecom (ETPI), Innove (Globe), PT&T, ABS-CBN Corp.

Table of Contents

1. Key statistics

  • 1.1. Country overview
    • 1.1.1. Background
    • 1.1.2. Economy

2. Telecommunications market

  • 2.1. Market Overview and Analysis

3. Regulatory environment

  • 3.1. Regulatory authority
    • 3.1.1. National Telecommunications Commission (NTC)
    • 3.1.2. Commission on Information and Communications Technology (CICT)
    • 3.1.3. Proposed Department of Information and Communications Technology (DICT)
  • 3.2. Telecom sector liberalisation
  • 3.3. Regulatory developments - 2012-2015
    • 3.3.1. NTC prepares to enforce internet service standards
    • 3.3.2. Operators faced with major compensation bills
    • 3.3.3. Network sharing
    • 3.3.4. Anti-cable tapping law
    • 3.3.5. Foreign ownership rules
    • 3.3.6. Misleading and Deceptive Conduct
  • 3.4. Access
    • 3.4.1. Overview
    • 3.4.2. Domain names
    • 3.4.3. Minimum internet speeds
    • 3.4.4. Cybercrime legislation

4. Fixed network operators

  • 4.1. Philippine Long Distance Telephone Company (PLDT)
  • 4.2. Globe Telecom
    • 4.2.1. Overview
    • 4.2.2. Background
    • 4.2.3. Financials
    • 4.2.4. Operational Statistics
  • 4.3. Bell Telecom
  • 4.4. Eastern Telecommunications Philippines Inc (ETPI)
  • 4.5. Bayantel
  • 4.6. ABS-CBN aiming to be ‘third telecom player'

5. Telecommunications infrastructure

  • 5.1. Overview of the national telecom network
    • 5.1.1. Internet exchanges
  • 5.2. Fixed-line statistics
  • 5.3. New developments
    • 5.3.1. National Broadband Network (NBN)
    • 5.3.2. Next Generation Networks (NGNs)
    • 5.3.3. Fibre Networks
  • 5.4. International infrastructure
    • 5.4.1. Submarine
    • 5.4.2. International gateways
    • 5.4.3. Satellite systems
    • 5.4.4. Very Small Aperture Terminal (VSAT) services
  • 5.5. Specific IT developments
    • 5.5.1. Data Centres
    • 5.5.2. Cloud Computing

6. Broadband market

  • 6.1. Introduction and statistical overview
    • 6.1.1. Market Overview and analysis
    • 6.1.2. Broadband statistics
    • 6.1.3. Forecasts - broadband subscribers - 2015; 2018; 2021
  • 6.2. Fixed Broadband Service Providers
    • 6.2.1. Philippine Long Distance Telephone Company (PLDT)
    • 6.2.2. Globe Telecom
    • 6.2.3. Liberty Telecom / Wi-tribe
    • 6.2.4. Support for internet-based businesses
  • 6.3. Fixed Broadband Technologies
    • 6.3.1. Digital Subscriber Line (DSL) networks
    • 6.3.2. Other fixed broadband services

7. Digital media

  • 7.1. Introduction
  • 7.2. Videostreaming
    • 7.2.1. Key trends and developments
    • 7.2.2. Statistical information
  • 7.3. Social media
  • 7.4. Communications: VoIP, messaging, conferencing
    • 7.4.1. VoIP

8. Mobile communications

  • 8.1. Market Overview and Analysis
  • 8.2. Mobile statistics
    • 8.2.1. General statistics
    • 8.2.2. Mobile Operator statistics
    • 8.2.3. Mobile voice
    • 8.2.4. Mobile ARPU
    • 8.2.5. Forecasts
    • 8.2.6. Other Issues
  • 8.3. Mobile infrastructure
    • 8.3.1. Digital networks
  • 8.4. Major mobile operators
    • 8.4.1. Operators
    • 8.4.2. Philippine Long Distance Telephone Company (PLDT)
    • 8.4.3. Globe Telecom
    • 8.4.4. NOW Telecom (Next Mobile)
    • 8.4.5. BellTel
  • 8.5. Mobile content and applications
    • 8.5.1. m-commerce
    • 8.5.2. mobile-TV

List of Tables:

  • Table 1 - Country statistics - 2016
  • Table 2 - Telephone network statistics - 2015
  • Table 3 - Broadband statistics - 2015
  • Table 4 - Mobile statistics - 2015
  • Table 5 - National telecommunications authorities
  • Table 6 - Philippines' GDP real growth rate - 2006 - 2016
  • Table 7 - PLDT's capital expenditure - 2008 - 2015
  • Table 8 - PLDT fixed-line subscribers - 2001; 2005 - 2015
  • Table 9 - Globe Telecom's capital expenditure - 2012 - 2015
  • Table 10 - Historical - Globe Telecom fixed-line subscribers - 2002 - 2007
  • Table 11 - Globe Telecom fixed-line subscribers - 2008 - 2015
  • Table 12 - Historical - Fixed lines in service and penetration - 1994 - 2004
  • Table 13 - Fixed lines in service and penetration - 2005 - 2015
  • Table 14 - Historical - Fixed lines - proportion of urban and residential subscribers - 2007 - 2014
  • Table 15 - Historical - Fixed lines installed versus lines in operation - 1995 - 2004
  • Table 16 - Historical - Fixed lines installed versus lines in operation - 2005 - 2014
  • Table 17 - Broadband subscribers (millions) by major service provider - 2011 - 2015
  • Table 18 - Broadband subscribers market share by major service provider - 2011 - 2015
  • Table 19 - Broadband subscribers (millions) - fixed vs wireless access - 2011 - 2015
  • Table 20 - Historical - Internet subscribers - 1996 - 2012
  • Table 21 - Percentage of households with computer - 2002 - 2015
  • Table 22 - Forecast broadband subscribers and penetration rates - 2016; 2018; 2021
  • Table 23 - PLDT's broadband subscribers - 2005 - 2015
  • Table 24 - PLDT's fixed broadband subscribers - 2008 - 2015
  • Table 25 - Historical - PLDT's DSL subscribers - 2001 - 2004
  • Table 26 - Historical - PLDT's DSL subscribers - 2005 - 2013
  • Table 27 - PLDT's wireless (mobile) broadband subscribers - 2007 - 2015
  • Table 28 - PLDT - broadband ARPU by unit/contract type - 2013 - 2015
  • Table 29 - Smart's wireless broadband subscribers - 2005 - 2015
  • Table 30 - Sun Cellular / Digitel's broadband subscribers - 2011 - 2015
  • Table 31 - Globe Telecom broadband subscribers - 2007 - 2015
  • Table 32 - Historical - Globe Telecom's DSL subscribers - 2009 - 2014
  • Table 33 - Globe Telecom's wireless subscribers - 2009 - 2015
  • Table 34 - Globe Telecom fixed broadband subscribers - 2014 - 2015
  • Table 35 - Historical - DSL subscribers - 2001 - 2015
  • Table 36 - Historical - Cable modem subscribers - 2005 - 2015
  • Table 37 - FttH subscribers - 2005 - 2015
  • Table 38 - Key broadcasting statistics
  • Table 39 - Historical - Total mobile subscribers and penetration rate -1994 - 2004
  • Table 40 - Total mobile subscribers and penetration rate - 2005 - 2015
  • Table 41 - Mobile services revenue - 1993 - 2015
  • Table 42 - Mobile operators and systems
  • Table 43 - Mobile subscribers (millions) - major operators - 2015
  • Table 44 - Mobile market share - major operators - 2015
  • Table 45 - Historical - Mobile subscribers by operator - 2009 - 2012
  • Table 46 - Globe Telecom - mobile subscribers - prepaid v. postpaid - March 2015
  • Table 47 - PLDT - prepaid and postpaid mobile subscribers - March 2015
  • Table 48 - Mobile ARPU (PHP/month) by operator/unit - 2014 - 2015
  • Table 49 - Forecast mobile subscribers and penetration rates - 2016; 2018; 2021
  • Table 50 - PLDT - total mobile subscribers - 2006 - 2015
  • Table 51 - PLDT - prepaid and postpaid mobile subscribers - 2015
  • Table 52 - PLDT - mobile subscribers by operator unit/contract type - 2015
  • Table 53 - PLDT - mobile ARPU by operator/contract type - 2015
  • Table 54 - Smart mobile subscribers - 2010 - 2015
  • Table 55 -Talk ‘N Text mobile subscribers - 2002 - 2015
  • Table 56 - Historical - Globe Telecom mobile subscribers - 2001 - 2009
  • Table 57 - Globe Telecom mobile subscribers - 2010 - 2015
  • Table 58 - Globe Telecom - mobile subscribers - prepaid v. postpaid - Dec 2015
  • Table 59 - Globe Telecom - mobile ARPU by contract type - 2014 - 2015

List of Charts:

  • Chart 1 - Total broadband subscribers and annual growth - 2011 - 2015
  • Chart 2 - Broadband subscribers (millions) by major service provider - 2011 - 2015
  • Chart 3 - Broadband subscribers (millions) - fixed vs wireless access - 2011 - 2015
  • Chart 4 - Total mobile subscribers and annual growth - 2005 - 2015

List of Exhibits:

  • Exhibit 1 - Major submarine cables with landing points in the Philippines - 2014
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