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日本の通信、モバイル、ブロードバンド、デジタルメディア市場:統計と分析

Japan - Telecoms, Mobile, Broadband and Digital Media - Statistics and Analyses

発行 BuddeComm 商品コード 219520
出版日 ページ情報 英文 65 Pages
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日本の通信、モバイル、ブロードバンド、デジタルメディア市場:統計と分析 Japan - Telecoms, Mobile, Broadband and Digital Media - Statistics and Analyses
出版日: 2017年06月05日 ページ情報: 英文 65 Pages
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概要

当レポートでは、日本の通信市場について調査分析し、通信インフラ、モバイル、固定ブロードバンド、デジタルメディア、デジタル経済に焦点を当てて、市場の動向と発展、統計、規制問題、主要企業プロファイル、市場予測など、体系的な情報を提供しています。

第1章 主要統計

第2章 通信市場

  • 市場概要と分析

第3章 規制環境

  • 歴史の概要
  • 規制当局
  • 政府の政策
  • アクセス
  • CPS

第4章 固定ネットワークオペレーター

  • NTT
  • KDDI
  • ソフトバンク
  • IIJ

第5章 通信インフラ

  • 国内通信ネットワークの概要
  • NTTの次世代ネットワーク (NGN)
  • 海底ケーブル
  • 衛星
  • 固有のIT開発
  • スマートインフラ

第6章 ブロードバンド市場

  • イントロダクションと統計概要
  • 固定ブロードバンド技術

第7章 デジタルメディア

  • イントロダクション
  • 有料TV
  • デジタルTV
  • CATV
  • 衛星TV
  • IPTV
  • ビデオストリーミング

第8章 デジタル経済

  • イントロダクション
  • 電子政府
  • 電子医療

第9章 モバイル通信

  • 市場概要と分析
  • モバイル統計
  • 規制問題
  • モバイルインフラ
  • 主要モバイルオペレーター
  • MVNO
  • モバイルコンテンツとアプリケーション

図表

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目次

This report provides a comprehensive overview of trends and developments in Japan's telecommunications market. The report analyses the Telecoms Infrastructure, mobile, fixed broadband, Digital Media and Digital Economy sectors. Subjects include:

  • Market and industry analyses, trends and developments;
  • Facts, figures and statistics;
  • Industry and regulatory issues;
  • Infrastructure;
  • Major players, revenues, subscribers, ARPU;
  • Broadband, VoIP, IPTV;
  • Mobile voice and data markets;
  • Broadband (FttH, DSL, wireless;
  • Digital Economy and Digital Media sectors eg e-Commerce and e-Payments;
  • Mobile and fixed broadband forecasts to 2021.

Researcher:- Phil Harpur

Executive Summary

Japan mobile market moves towards 5G

Japan's telecommunications sector is one of the most developed markets in the world. Japan's telecoms market is characterised by customers possessing a willingness to adopt new technologies combined with an increasingly sophisticated interest in the wider application of telephone lines.

Moving towards 2017 Japan's market is served by three multi-service operators offering fixed-line telephony, fixed broadband access, mobile voice telephony, mobile broadband access and pay TV services.

Japan's fixed line market is dominated by incumbent operator NTT. However with a saturated fixed-line telephone subscriber market (on a per household basis), mobile has emerged as the major force in Japan's telecoms market. The emphasis on mobile has allowed new market entrants to enter and grow in the market despite NTT's dominance of the fixed market.

The number of broadband lines in Japan has shown stagnant growth in recent years due to the increasing availability and affordability of mobile broadband platforms. This has taken away much of the traffic due to the convenience associated with mobility and the ability to support delivery of popular internet content and applications. Moving into 2017, DSL subscribers continued to decline as customers continue to shift to FttH.

Moving into 2018 there were approximately 160 million mobile subscribers in Japan with the majority expected to be accessing services through LTE networks. Japan's mobile market place remains an aggressive arena given the mature nature of the market. With few new subscriber acquisition opportunities operators are focused on acquiring subscribers from each other as well as satisfying and retaining existing ones.

Japan's mobile market is dominated by three major operators - NTT DoCoMo, KDDI and Softbank Mobile, with the established order unlikely to be challenged anytime soon by another infrastructure operator. Compared with the past when voice was the main source of revenue, significant amounts of spectrum are required to offer competitive mobile broadband services at significant scale.

Data makes up the majority of ARPU although voice remains an important application. Overall ARPU is declining due to competition as well as Over-The-Top (OTT) product substitution for messaging and voice.

Operators are also increasing focus on higher value mobile content and applications to diversify revenue sources away from commoditised access services and also to improve customer retention.

There is severe price competition in the Japanese MVNO market, but the growth rate is still high. As such new MVNOs could enter the sector within the next five years.

Moving towards 2018 Japan possesses one of the most advanced and largest broadband markets in the world. Much of the success of broadband in Japan is owed to the stunning growth surge that occurred on the back of DSL broadband technology. Since then Japan has focused investment on FttH and on cable to a lesser extent. The faster speeds afforded by these technology platforms has seen both increase in popularity at the expense of DSL, with FttH representing almost two thirds of total fixed broadband subscriptions. Japan has also been an early adopter of triple-play models which provide TV, broadband internet and voice telephony as packaged services from a single provider.

Recognising the potential of applying ICT to improve both social and economic development, Japan has taken steps to develop a digital economy. Businesses, governments and private citizens have been instrumental in creating the online content and services that make up the digital economy.

Japan possesses a vibrant multichannel pay TV industry with services readily accessible across Japan via cable TV (CATV), satellite, IPTV and Over-the-top (OTT) Video-on-Demand (VoD). Total pay TV subscriptions are steadily growing with penetration household penetration levels lower than that of the UK or USA, indicating room for potential growth.

What is interesting to note is that although Japan has the necessary physical infrastructure to support OTT VoD, pure OTT players have not found much success as Japanese broadcasters, as the largest Japanese content producers, have traditionally been reluctant to release content to the OTT players believing it will cannibalize advertising revenue.

Key developments:

  • KDDI acquired Japanese fixed broadband provider BIGLOBE.
  • Softbank Telecom partnered with Alibaba Group to co-develop public cloud computing services.
  • NTT Corp announced plans to collaborate on the development of next generation 5G wireless technologies
  • Operators are focusing CAPEX on LTE, with operators expected to eventually cease investing in 3G;
  • WiFi investments are being made to alleviate 3G/4G network congestion by offloading traffic;
  • NTT DOCOMO's LTE-A networks is being developed to support speeds of up to 1Gbps.
  • Softbank Mobile selected Ericsson to deploy its Radio Dot System in Japan over the next two years to 2019,
  • Continued decline in DSL subscriptions, down to under 10% of the total fixed broadband market;
  • FttX subscriptions comprise the majority of the fixed broadband market;
  • Implementation of strong government policies over a decade see over 90% of households with access to FttX;
  • Strong growth in WiMAX
  • Japan's is well positioned to showcase the benefits of e-health given its demography and market characteristics.

Companies mentioned in this report:

NTT; KDDI; Softbank Mobile, Internet Initiative Japan, eAccess, eMobile; Willcom.

Table of Contents

1. Key statistics

2. Telecommunications market

  • 2.1 Market Overview and Analysis

3. Regulatory environment

  • 3.1 Historic overview
  • 3.2 Regulatory authority
    • 3.2.1 The MPHPT/MIC
    • 3.2.2 Radio Regulatory Council
    • 3.2.3 Telecommunications Council
    • 3.2.4 Telecommunications Carriers Association
    • 3.2.5 Japan Internet Providers' Association (JAIPA)
  • 3.3 Government policies
    • 3.3.1 Government investment in infrastructure
    • 3.3.2 Skill building, education and demand programs
    • 3.3.3 Competition policy
    • 3.3.4 Network non-discrimination
    • 3.3.5 Spectrum policy
    • 3.3.6 Broadband Policy
    • 3.3.7 Wholesale / Pricing
  • 3.4 Access
  • 3.5 Carrier PreSelection (CPS)
    • 3.5.1 MYLINE calling categories

4. Fixed network operators

  • 4.1 NTT Corporation
    • 4.1.1 Company Overview
    • 4.1.2 Financial statistics
    • 4.1.3 Operational statistics
    • 4.1.4 International expansion
  • 4.2 KDDI Corporation
    • 4.2.1 Company Overview
    • 4.2.2 Business strategy
    • 4.2.3 Financial statistics
  • 4.3 Softbank Corporation
    • 4.3.1 Company background
  • 4.4 Internet Initiative Japan (IIJ)
    • 4.4.1 Company overview and background
    • 4.4.2 Financial statistics

5. Telecommunications infrastructure

  • 5.1 Overview of the national telecom network
  • 5.2 NTT NGN
  • 5.3 Submarine cables
    • 5.3.1 Overview
    • 5.3.2 NTT and TransTelecom of Russia (HSCS)
    • 5.3.3 Russia-Japan Cable Network (RJCN)
    • 5.3.4 Trans-Pacific Express Cable Network (TPE)
    • 5.3.5 Pacific Crossing (PC-1)
    • 5.3.6 Google investments
    • 5.3.7 Asia Submarine Express (ASE)
    • 5.3.8 Asia Pacific Gateway (APG)
    • 5.3.9 South-East Asia Japan Cable (SJC)
    • 5.3.10 KDDI landing station
  • 5.4 Satellite
  • 5.5 Specific IT developments
    • 5.5.1 Cloud Computing
  • 5.6 Smart infrastructure
    • 5.6.1 Internet of Things (IoT)
    • 5.6.2 Smart grids
    • 5.6.3 Smart cities

6. Broadband market

  • 6.1 Introduction and statistical overview
    • 6.1.1 Market Overview and analysis
    • 6.1.2 Broadband statistics
    • 6.1.3 Forecasts - broadband subscribers - 2016; 2018; 2021
  • 6.2 Fixed Broadband Technologies
    • 6.2.1 Hybrid Fibre Coax (HFC) networks
    • 6.2.2 Digital Subscriber Line (DSL) networks
    • 6.2.3 Fibre-to-the-Premises (FttP) and Fibre-To-The-Home (FttH)
    • 6.2.4 Fixed wireless
    • 6.2.5 Other fixed broadband services
  • 6.3 Fixed Broadband Providers
    • 6.3.1 Market Developments

7. Digital media

  • 7.1 Introduction
  • 7.2 Pay TV
  • 7.3 Digital TV
  • 7.4 Cable TV (CATV)
  • 7.5 Satellite TV
    • 7.5.1 SKY PerfecTV! Communications Inc (Sky Perfect JSAT)
  • 7.6 Internet Protocol TV (IPTV)
  • 7.7 Video streaming
    • 7.7.1 Introduction
    • 7.7.2 Hulu
    • 7.7.3 Netflix

8. Digital economy

  • 8.1 Introduction
  • 8.2 E-Government
    • 8.2.1 Overview
  • 8.3 E-Health

9. Mobile communications

  • 9.1 Market Overview and Analysis
    • 9.1.1 Background
  • 9.2 Mobile statistics
    • 9.2.1 General statistics
    • 9.2.2 Mobile broadband statistics
    • 9.2.3 Forecasts - mobile subscribers - 2016; 2018; 2021
  • 9.3 Regulatory issues
    • 9.3.1 Licensing
  • 9.4 Mobile infrastructure
    • 9.4.1 Digital networks
    • 9.4.2 Other infrastructure developments
    • 9.4.3 IoT and M2M networks
  • 9.5 Major mobile operators
    • 9.5.1 Operators
    • 9.5.2 NTT DoCoMo
    • 9.5.3 KDDI
    • 9.5.4 Softbank Mobile
  • 9.6 Mobile Virtual Network Operators (MVNO)
  • 9.7 Mobile Content and Applications
  • Table 1 - Country statistics Japan - 2016
  • Table 2 - Telephone network statistics - 2016
  • Table 3 - Internet user statistics - 2016
  • Table 4 - Broadband statistics - 2016
  • Table 5 - Mobile statistics - 2016
  • Table 6 - National telecommunications authorities
  • Table 7 - Fixed line - Subscribers and penetration- 1993 - 2016
  • Table 8 - NTT major shareholders
  • Table 9 - NTT financial data - 2000 - 2017
  • Table 10 - NTT proportion of operating revenue by segment - 2010 - 2016
  • Table 11 - NTT subscribers by service - 2015 - 2016
  • Table 12 - NTT video service subscribers - 2009 - 2016
  • Table 13 - KDDI financial data - 2001 - 2016
  • Table 14 - KDDI total capital expenditure on mobile and fixed line - 2005 - 2016
  • Table 15 - Softbank major shareholders
  • Table 16 - IIJ revenue and net income - 2006 - 2016
  • Table 17 - Broadband subscribers and penetration - 2005 - 2016
  • Table 18 - Historic - Fixed broadband subscribers by access type - 1998 -2015
  • Table 19 - Historic - Fixed broadband subscriber annual change / market share by access type - 2001 - 2015
  • Table 20 - NTT Broadband subscribers and market share by segment - 2004 - 2016
  • Table 21 - Internet users and user penetration - 2006 - 2016
  • Table 22 - Total international internet bandwidth - 2003 - 2016
  • Table 23 - Japan - broadband subscriber forecast- 2016; 2018; 2021
  • Table 24 - Historic - Japan FttH subscribers and penetration - 2002 - 2015
  • Table 25 - ADSL and FttH subscribers - 2005 - 2016
  • Table 26 - Cable TV operators - market share - 2009 - 2016
  • Table 27 - NTT video service subscribers - 2009 - 2016
  • Table 28 - Mobile subscriber, annual change and penetration rate - 1995 - 2016
  • Table 29 - Mobile broadband subscribers - 2012 - 2016
  • Table 30- Japan - mobile subscriber forecast- 2016; 2018; 2021
  • Table 31- Mobile subscribers in Japan by operator and market share - 2016
  • Table 32 - Carrier share of mobile telephone and PHS market - 2004 - 2016
  • Table 33 - NTT DoCoMo major shareholders
  • Table 34 - NTT DoCoMo revenue, net income, capex and EBITDA - 2005 - 2016
  • Table 35 - NTT DoCoMo ARPU and churn - 2004 - 2016
  • Table 36 - NTT DoCoMo subscribers (thousands) - 2011 - 2017
  • Table 37 - KDDI mobile subscribers - 2011 - 2016
  • Table 38 - KDDI au ARPU, MOU and churn - 2001 - 2016
  • Table 39 - Softbank subscribers (thousands) by segment- 2007 - 2016
  • Table 40 - Softbank financial data - 1995 - 2016
  • Table 41 - Softbank mobile ARPU and churn - 2004 - 2016
  • Chart 1 - Japan fixed-line subscribers - 2005 - 2016
  • Chart 2- Broadband subscribers and penetration - 2005 - 2016
  • Chart 3 - Japan mobile subscribers and penetration - 1995 - 2016
  • Exhibit 1 - NTT Group structure
  • Exhibit 2 - Softbank operations
  • Exhibit 3 - Major global/regional submarine cables with landing point in Japan
  • Exhibit 4 - NTT DoCoMo investment in international operators
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