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市場調査レポート

タイの通信・モバイル・ブロードバンド市場

Thailand - Telecoms, Mobile and Broadband

発行 BuddeComm 商品コード 189467
出版日 ページ情報 英文 84 Pages
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タイの通信・モバイル・ブロードバンド市場 Thailand - Telecoms, Mobile and Broadband
出版日: 2015年12月21日 ページ情報: 英文 84 Pages
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概要

当レポートでは、タイの通信・デジタルメディア市場について調査分析し、主要統計、市場/産業概要、規制環境・動向、主要企業(固定/モバイル)、インフラ、モバイル音声/データ市場、インターネット(VoIPを含む)、ブロードバンド、デジタルメディア(IPTVを含む)について検証しています。

第1章 主要統計

  • 国の概要

第2章 通信市場

  • 概要

第3章 規制環境

  • 規制改革
  • 規制当局

第4章 主要オペレーター

  • オペレーターの運営環境
  • 主要オペレーター

第5章 通信インフラ

  • 固定回線ネットワーク
  • 国際インフラ

第6章 インターネット市場

  • 概要
  • OTPCプロジェクト
  • スマート国家 - スマートグリッドプロジェクト
  • クラウドサービス
  • データセンター
  • インターネット統計
  • 予測 - インターネット加入者数
  • ISP市場
  • タイのインターネットゲートウェイ交換
  • 規制問題
  • VoIP

第7章 ブロードバンド市場

  • 概要
  • ブロードバンド統計
  • 主要ブロードバンドオペレーター
  • 国のブロードバンド政策
  • ワイヤレスインターネット
  • FttH

第8章 デジタルメディア

  • 概要
  • 規制環境
  • デジタルTV
  • IPTV
  • FTA (Free-to-Air) TV
  • 有料TV

第9章 デジタル経済

  • スマート国家/デジタル経済

第10章 モバイル通信

  • 概要
  • 予測 - モバイル加入者数
  • 競合
  • OTT
  • 規制動向
  • モバイル技術
  • モバイル音声サービス
  • モバイルデータサービス
  • モバイルコンテンツ・アプリケーション

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次

This report provides a comprehensive overview of the trends and developments in the telecommunications and digital media markets in Thailand. Subjects covered include:

  • Key statistics;
  • Market and industry overviews;
  • Regulatory environment and developments;
  • Major players (fixed and mobile);
  • Infrastructure;
  • Mobile voice and data market;
  • Internet, including VoIP;
  • Broadband;
  • Digital media, including IPTV;
  • Scenario forecasts for fixed-line, mobile and internet subscribers.

Researcher: Peter Evans

Executive Summary

4G LTE set to gain traction in 2016 to spur on mobile broadband adoption

A generally improved commercial environment has presented increased opportunities for the development of the internet in Thailand. Over the last decade, the estimated number of internet users in the country has increased more than fourfold. Internet user penetration reached 38% in 2015. ISPs have recovered from their earlier reputation for unreliable performance and a failure to invest in improved infrastructure; and the government has been fixing the regulatory regime.

The Thai telecom market is a complex commercial environment, with a mix of state-owned companies and private operators functioning under a wide variety of corporate and regulatory structures and interfaces. There are three major fixed-line operators - one government-owned and two private. Fixed-line services are outnumbered by mobile phone services by a ratio of more than 15 to one. While reasonably good infrastructure has been put in place to support data services, this segment of the market has only recently been experiencing significant growth.

What was once an all-powerful duopoly - AIS and DTAC - was still dominating the market despite the entry of a number of new players. Number three in the market, True Move, has been the only one to challenge the big two in any fashion, however. The market is still in need of regulatory change and the will to address this will be a big factor in shaping the future market.

The country has been making a strong push into broadband services. Fixed broadband penetration continues to grow slowly in Thailand reaching 30% household penetration in 2015. There have also been changes in the wireless broadband market with the roll-out of more 3G networks followed by 4G/LTE. Fibre-to-the-home (FTTH) continues to grow strongly in major metropolitan areas. In 2015 AIS commercially launched its residential fibre broadband service, 'AIS Fibre', offering connection speeds of up to 1Gbps via FTTH. In late 2015 the Provincial Electricity Authority announced the rollout of the country's first smart grid electricity project, by early 2018.

The local mobile sector has seen a sustained period of high competition with heavy price-cutting as the battle for market share raged. There is likely to be a push for consolidation, especially as the market gets closer to saturation. The government's sectoral reform should also have a major impact on the shape and direction of the market. Mobile subscriber penetration saw a significant fall in 2014/15 due to decline in subscriber growth by all operators, especially DTAC. 3G penetration continues to grow very strongly, with over 90% of subscribers now on 3G networks in 2015.

Key developments:

  • Mobile subscriber penetration saw a significant fall in 2014/15.
  • 3G penetration continues to grow very strongly, with over 90% of subscribers now on 3G networks.
  • DTAC has a THB14 billion investment in 3G/4G network expansion totalling 6,500 sites nationwide.
  • AIS plans to increase its 3 DTAC plans to implement VoLTE, over its 4G network.
  • NTT Com has launched a mobile data-only service under a MVNO licence.
  • WiFi continues to grow strongly in Thailand. AIS is rolling out 'Super Wi-Fi' access points.
  • TOT is adding WiFi hotspot capabilities to 10,000 public telephone booths in greater Bangkok.
  • True Corp announced plans for a transformation of its fixed and wireless broadband networks.
  • AIS launched fibre broadband and an IPTV services.
  • Steps were taken by True and CAT Telecom to introduce cloud computing platforms.
  • The NBTC issued cable and satellite pay TV operator licences of up to 15-year duration.
  • The IPTV market was continuing to position itself to grow substantially in the coming years.

Table of Contents

1. Key statistics

  • 1.1 Country overview
    • 1.1.1 Background and Economy
    • 1.1.2 Military coup in Thailand

2. Telecommunications market

  • 2.1 Overview

3. Regulatory environment

  • 3.1 Regulatory reform
    • 3.1.1 Telecommunications Act 2001
    • 3.1.2 Ministry of Information and Communications Technology (MICT)
  • 3.2 Regulatory authorities
    • 3.2.1 National Telecommunications Commission (NTC)
    • 3.2.2 National Broadcasting and Telecommunications Commission (NBTC)
    • 3.2.3 Master Plans (including Frequency Allocation Master Plan)

4. Major operators

  • 4.1 Operating environment for operators
    • 4.1.1 Market overview
    • 4.1.2 Operator statistics
  • 4.2 Major operators
    • 4.2.1 Advanced Info Service (AIS)
    • 4.2.2 DTAC
    • 4.2.3 True Corp
    • 4.2.4 Telephone Organization of Thailand Corp (TOT)
    • 4.2.5 Communications Authority of Thailand (CAT)
    • 4.2.6 TT&T

5. Telecommunications infrastructure

  • 5.1 Fixed-line network
    • 5.1.1 Statistics
    • 5.1.2 Forecasts - fixed-line subscribers - 2015; 2020
    • 5.1.3 Public payphones
  • 5.2 International infrastructure
    • 5.2.1 Overview
    • 5.2.2 Submarine cable networks
    • 5.2.3 Submarine cable systems under construction or proposed
    • 5.2.4 Satellite networks

6. Internet market

  • 6.1 Overview
  • 6.2 One Tablet Per Child (OTPC) project
  • 6.3 Smart Nation - Smart Grid Project
  • 6.4 Cloud services
  • 6.5 Data Centres
  • 6.6 Internet statistics
  • 6.7 Forecasts - internet subscribers - 2015; 2020
  • 6.8 ISP market
    • 6.8.1 Overview
    • 6.8.2 Market restructuring
  • 6.9 Thailand's internet gateway exchanges
    • 6.9.1 Overview
    • 6.9.2 Opening up of gateway market
  • 6.10 Regulatory issues
    • 6.10.1 Background
  • 6.11 Voice over Internet Protocol (VoIP)

7. Broadband market

  • 7.1 Introduction
  • 7.2 Broadband statistics
  • 7.3 Major broadband operators
    • 7.3.1 Statistics
  • 7.4 National Broadband Policy
  • 7.5 Wireless internet
    • 7.5.1 WiFi
  • 7.6 Fibre-to-the-Home (FttH)

8. Digital media

  • 8.1 Overview
  • 8.2 Regulatory environment
  • 8.3 Digital TV
    • 8.3.1 Background
    • 8.3.2 Licensing process
  • 8.4 Internet Protocol Television (IPTV)
    • 8.4.1 Advanced Datanetwork Communications Ltd (ADC)
    • 8.4.2 TT&T
    • 8.4.3 TOT
    • 8.4.4 True
    • 8.4.5 Mass Communications Organization of Thailand (MCOT)
    • 8.4.6 CAT
  • 8.5 Free-to-Air (FTA) TV
  • 8.6 Pay TV
    • 8.6.1 Introduction
    • 8.6.2 Pay TV licensing
    • 8.6.3 Statistics
    • 8.6.4 True Visions
    • 8.6.5 Cable Thai Holding (CTH)
    • 8.6.6 Planetcomm

9. Digital economy

  • 9.1 Smart Nation / Digital Economy

10. Mobile communications

  • 10.1 Overview
    • 10.1.1 2100MHZ 3G launch marks big change in market
  • 10.2 Mobile statistics
  • 10.3 Forecasts - mobile subscribers - 2015; 2020
  • 10.4 Competition
  • 10.5 OTT
  • 10.6 Regulatory developments
    • 10.6.1 Mobile Number Portability (MNP)
    • 10.6.2 Mobile Virtual Network Operators (MVNO)
    • 10.6.3 CAT Telecom / TrueMove partnership
    • 10.6.4 National security
    • 10.6.5 Frequency spectrum issues
    • 10.6.6 Tariffs
    • 10.6.7 Interconnection charges
    • 10.6.8 3G roaming agreements
  • 10.7 Mobile technologies
    • 10.7.1 CDMA
    • 10.7.2 PCT service
    • 10.7.3 General Packet Radio Service (GPRS)
    • 10.7.4 Enhanced Data for GSM Evolution (EDGE)
    • 10.7.5 Third Generation (3G) mobile
    • 10.7.6 Fourth Generation (4G) / Long Term Evolution (LTE)
  • 10.8 Mobile voice services
    • 10.8.1 Prepaid
  • 10.9 Mobile data services
    • 10.9.1 Overview
    • 10.9.2 Short Message Service (SMS)
    • 10.9.3 Multimedia Message Service (MMS)
    • 10.9.4 Mobile payment schemes
  • 10.10 Mobile content and applications
    • 10.10.1 Overview
    • 10.10.2 Mobile TV
  • Table 1 - Country statistics - 2015
  • Table 2 - Telephone network statistics - 2015
  • Table 3 - Internet user statistics - 2015
  • Table 4 - Broadband statistics - 2015
  • Table 5 - Mobile statistics - 2015
  • Table 6 - National telecommunications authorities
  • Table 7 - Thailand's real GDP growth rate - 2006 - 2015
  • Table 8 - Mobile operators, subscribers, annual change and market share - 2015
  • Table 9 - 3G subscribers by Mobile Operator - 2015
  • Table 10 - AIS: Historical subscribers and market share - 2004; 2007 - 2014
  • Table 11 - AIS: subscribers- 2013 - 2015
  • Table 12 - AIS: 3G subscribers - 2011 - 2015
  • Table 13 - AIS: ARPU (postpaid, prepaid and blended) - 2007 - 2015
  • Table 14 - AIS: number of data users - 2008 - 2014
  • Table 15 - AIS: proportion of revenue from non-voice - 2008 - 2014
  • Table 16 - AIS: capital expenditure - 2008 - 2014
  • Table 17 - DTAC: total mobile subscribers and market share - 2002 - 2015
  • Table 18 - DTAC: 3G subscribers - 2011 - 2015
  • Table 19 - DTAC: Mobile data subscribers - 2011 - 2012: 2014
  • Table 20 - DTAC: ARPU (postpaid, prepaid and blended) - 2008 - 2015
  • Table 21 - True's fixed-line subscribers - 2004 - 2014
  • Table 22 - True's fixed line ARPU - 2004 - 2014
  • Table 23 - True's payphone ARPU - 2004 - 2014
  • Table 24 - True Move: total mobile subscribers and market share - 2004 - 2015
  • Table 25 - True Move: 3G subscribers - 2011 - 2015
  • Table 26 - True Move: ARPU (postpaid, prepaid and blended) - 2007 - 2014
  • Table 27 - TrueOnline's fixed broadband subscribers - 2001 - 2014
  • Table 28 - Historical - TrueOnline's fixed internet subscribers - 2003 - 2012
  • Table 29 - TOT's fixed-line subscribers - 2005 - 2013
  • Table 30 - TOT's total revenues - 2005 - 2013
  • Table 31 - TOT's payphones - 2005 - 2013
  • Table 32 - TOT: 3G subscribers - 2012 - 2013
  • Table 33 - TOT's broadband services - 2007 - 2013
  • Table 34 - TOT's broadband internet ports in service - 2011
  • Table 35 - Thai Mobile Telecom's subscriber growth - 2002 - 2009
  • Table 36 - CAT Telecom's historical subscriber growth - 2006 - 2009; 2012
  • Table 37 - Hutchison CAT: historical subscribers and market share - 2003; 2007 - 2010
  • Table 38 - TT&T's fixed-line subscribers - 2009 - 2013
  • Table 39 - Triple T Broadband's subscribers - 2004; 2007 - 2012
  • Table 40 - Fixed lines and teledensity - 1995 - 2015
  • Table 41 - Historical - Estimated fixed-line subscribers by operator - 2012
  • Table 42 - Historical - Estimated fixed-line subscribers - metro vs provincial - 2011
  • Table 43 - Forecast fixed-line subscribers and penetration rate - 2015; 2020
  • Table 44 - Public payphones in service - 2004 - 2013
  • Table 45 - Historical - Public payphones by provider - 2012
  • Table 46 - Historical - Internet users - 1996 - 2006
  • Table 47 - Internet users - 2007 - 2015
  • Table 48 - Historical - Fixed internet subscribers - 1997 - 2005
  • Table 49 - Fixed internet subscribers - 2007 - 2015
  • Table 50 - International internet bandwidth - 2000 - 2015
  • Table 51 - Forecast fixed broadband internet subscribers and penetration - 2015; 2020
  • Table 52 - Fixed broadband subscribers and penetration - 2001 - 2015
  • Table 53 - DSL subscribers - 2002 - 2014
  • Table 54 -Cable modem subscribers - 2011 - 2013
  • Table 55 - Mobile broadband subscribers - 2011 - 2015
  • Table 56 -Major fixed broadband providers and subscribers - 2014
  • Table 57 - True - fixed broadband subscribers - 2010 - 2014
  • Table 58 - Historical Fibre-based broadband subscribers - 2010 - 2014
  • Table 59 - Key broadcasting statistics - 2014
  • Table 60 - Digital TV - licence categories - number of licences and bidders - October 2013
  • Table 61 - Historical - Pay TV subscribers - 1996 - 2002
  • Table 62 - Historical - Pay TV subscribers by platform - 2002 - 2009
  • Table 63 - Cable TV subscribers - 2010 - 2014
  • Table 64 - Direct-to-Home (DTH) TV subscribers - 2010 - 2014
  • Table 65 - True Visions - total subscribers - 1998 - 2014
  • Table 66 - True Visions - Pay TV and FTA subscribers - 2007 - 2014
  • Table 67 - True Visions - pay TV ARPU - 2003 - 2014
  • Table 68 - Mobile subscribers, penetration and annual growth - 1999 - 2015
  • Table 69 - Mobile operators, subscribers, annual change and market share - 2015
  • Table 70 - Total 3G mobile subscribers - 2012 - 2015
  • Table 71 - 3G subscribers by Mobile Operator- 2015
  • Table 72 - Mobile services revenue and ARPU - 1998 - 2015
  • Table 73 - ARPU by Major Operator - 2015
  • Table 74 - Forecast mobile subscribers and penetration rate -2015; 2020
  • Table 75 - Historical Mobile subscribers - prepaid and postpaid - 2006 - 2013
  • Table 76 - Mobile broadband subscribers - 2011 - 2014
  • Chart 1 - Fixed lines and teledensity - 2003-2014
  • Chart 2 - Internet users - 2007 - 2015
  • Chart 3 - Fixed Internet subscribers - 2007 - 2014
  • Chart 4 - Mobile subscribers and penetration - 2002 - 2015
  • Chart 5 - Mobile services revenue and ARPU - 2004 - 2015
  • Chart 6 - Mobile operators and market share - 2015
  • Exhibit 1 - Major operators by market segment
  • Exhibit 2 - Submarine cable networks - 2012
  • Exhibit 3 - Thaicom's satellite network - June 2014
  • Exhibit 4 - Licensed ISPs in Thailand - 2012
  • Exhibit 5 - ISPs operated by telecom companies
  • Exhibit 6 - International internet gateway operators in Thailand - 2011
  • Exhibit 7 - FTA TV Broadcasters
  • Exhibit 8 - Major mobile operators and foreign shareholders - June 2013
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