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タイの通信・モバイル・ブロードバンド市場

Thailand - Telecoms, Mobile, Broadband and Digital Media - Statistics and Analyses

発行 BuddeComm 商品コード 189467
出版日 ページ情報 英文 62 Pages
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タイの通信・モバイル・ブロードバンド市場 Thailand - Telecoms, Mobile, Broadband and Digital Media - Statistics and Analyses
出版日: 2016年10月18日 ページ情報: 英文 62 Pages
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概要

当レポートでは、タイの通信・デジタルメディア市場について調査分析し、主要統計、市場/産業概要、規制環境・動向、主要企業(固定/モバイル)、インフラ、モバイル音声/データ市場、インターネット(VoIPを含む)、ブロードバンド、デジタルメディア(IPTVを含む)について検証しています。

第1章 主要統計

  • 国の概要

第2章 通信市場

  • 概要

第3章 規制環境

  • 規制改革
  • 規制当局

第4章 主要オペレーター

  • オペレーターの運営環境
  • 主要オペレーター

第5章 通信インフラ

  • 固定回線ネットワーク
  • 国際インフラ

第6章 インターネット市場

  • 概要
  • OTPCプロジェクト
  • スマート国家 - スマートグリッドプロジェクト
  • クラウドサービス
  • データセンター
  • インターネット統計
  • 予測 - インターネット加入者数
  • ISP市場
  • タイのインターネットゲートウェイ交換
  • 規制問題
  • VoIP

第7章 ブロードバンド市場

  • 概要
  • ブロードバンド統計
  • 主要ブロードバンドオペレーター
  • 国のブロードバンド政策
  • ワイヤレスインターネット
  • FttH

第8章 デジタルメディア

  • 概要
  • 規制環境
  • デジタルTV
  • IPTV
  • FTA (Free-to-Air) TV
  • 有料TV

第9章 デジタル経済

  • スマート国家/デジタル経済

第10章 モバイル通信

  • 概要
  • 予測 - モバイル加入者数
  • 競合
  • OTT
  • 規制動向
  • モバイル技術
  • モバイル音声サービス
  • モバイルデータサービス
  • モバイルコンテンツ・アプリケーション

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次

This report provides a comprehensive overview of trends and developments in Thailand's telecommunications market. The report analyses the Telecoms Infrastructure, mobile, fixed broadband, and Digital Economy sectors. Subjects include:

  • Market and industry analyses, trends and developments;
  • Facts, figures and statistics;
  • Industry and regulatory issues;
  • Infrastructure;
  • Major players, revenues, subscribers, ARPU;
  • Broadband, VoIP
  • Mobile voice and data markets;
  • Broadband (FttH, wireless);
  • Mobile and broadband forecasts to 2021.

Researcher: Phil Harpur

Executive Summary

Mobile growth subsides in Thailand in a saturated market

The country's telecom industry has undergone a period of strong growth which has started to moderate in the last few years. The mobile market has been a case in point growing by substantial amounts annually and passing the 100% penetration milestone.

While the country has gained considerably from a liberalised telecoms sector, there still remains much work to be done on regulatory reform. Of particular concern was the respective roles into the future of the two state-owned enterprises - TOT and CAT; it was not clear how the government was going to handle the reforms needed in this regard.

The number of fixed lines in Thailand continues to gradually decline driven by and expanding mobile market. Penetration has decreased from 8.85 and 5.69 million lines in 2014 to 7.7% and 5.2 million fixed lines in 2016.

The government's plans to invest 10 billion baht towards improving the nation's telecom infrastructure as part of its digital economy strategy. The government aims to double Thailand's internet-connected population to 40 million users by 2018.

4G services continue to be rolled out in Thailand. TrueCorp will invest significantly in its 4G LTE over two years to 2018. AIS launched 4G LTE services as it switched on LTE-Advanced (LTE-A) network technology covering Bangkok. AIS won the re-auction of a 900MHz technology-neutral (4G) mobile spectrum licence.

Mobile broadband grew very strongly in Thailand from 2012 to 2014, with penetration increasing from 11% in 2012 to 80% in 2014, in line with a growing mobile subscriber market. However since then penetration has subsided to 74% in 2016, in line with contraction in the mobile subscriber market.

Thailand's mobile market is highly saturated and mature. Market penetration has peaked in 2014 at 146% and has declined over the next two years to 132% in 2015 and 128% in 2016 due to market consolidation. The market is expected to see slow growth over the next five years to 2021.

Competition for subscribers intensified with all operators progressively cutting tariffs; this in turn squeezed profit margins. The result has been continuously falling Average Revenue per User (ARPU). The introduction of customer retention programs coupled with value-added services has significantly reduced the high churn levels experienced in earlier years.

The Thailand market has witnessed reasonably strong growth in the fixed broadband market over the past few years from a relatively small base. Market penetration has increased from 6.8% in 2012 to 8.1% in 2014, 9.2% in 2015 and 10.3% in 2016. Fixed broadband market penetration is forecast to grow strongly over the next few years to 2021. From 2016 the Thai government is focussed on Phuket as its first smart city project. This aligns closely with its national policy of building a digital economy and a digital society. The Phuket smart city pilot project will initially zero in on digital infrastructure development, construction of a data centre and enhancement of the island's established tourism industry.

The government's plans to invest 10 billion baht towards improving the nation's telecom infrastructure as part of its digital economy strategy. The government aims to double Thailand's internet-connected population to 40 million users within the next three years.

Key developments:

  • Mobile subscriber penetration saw a significant fall in 2014 to 2016.
  • DTAC has a THB14 billion investment in 3G/4G network expansion totalling 6,500 sites nationwide.
  • NTT Com has launched a mobile data-only service for corporations in Thailand under a MVNO licence.
  • AIS launched 4G LTE services as it switched on LTE-Advanced (LTE-A) network technology covering Bangkok.
  • Mobile subscriber penetration saw a significant fall in 2014 to 2016.
  • NTT Com has launched a mobile data-only service for corporations in Thailand under a MVNO licence.
  • AIS won the re-auction of a 900MHz technology-neutral (4G) mobile spectrum licence.
  • WiFi continues to grow strongly in Thailand. AIS is rolling out 'Super Wi-Fi' access points, enabling data transfer at up to 650Mb/s.
  • Cable Thai Holding (CTH), which had been running at a loss pay TV operating group, shut down its pay TV services.

Companies mentioned in this report:

TOT Corp; CAT Telecom; True Corp; True Move; TT&T; AIS; DTAC; Hutchison CAT; ShinSat/Thaicom, Triple T Broadband; Jasmine International; AIS; DTAC; Hutchison CAT

Table of Contents

1. Key statistics

  • 1.1 Country overview
    • 1.1.1 Background and Economy

2. Telecommunications market

  • 2.1 Market Overview and Analysis
  • 2.2 Recent developments

3. Regulatory environment

  • 3.1 Historic overview
    • 3.1.1 Telecommunications Act 2001
    • 3.1.2 Ministry of Information and Communications Technology (MICT)
  • 3.2 Regulatory authority
    • 3.2.1 National Telecommunications Commission (NTC)
    • 3.2.2 National Broadcasting and Telecommunications Commission (NBTC)
    • 3.2.3 Master Plans (including Frequency Allocation Master Plan)

4. Fixed network operators

  • 4.1 Introduction
  • 4.2 True Corp
    • 4.2.1 Overview
    • 4.2.2 Fixed-line services
    • 4.2.3 TrueOnline
  • 4.3 Advance Information Services (AIS)

5. Telecommunications infrastructure

  • 5.1 The national telecom network
  • 5.2 International infrastructure
    • 5.2.1 Overview
    • 5.2.2 Submarine cable networks
    • 5.2.3 Satellite networks
  • 5.3 Specific IT developments (data centres, cloud computing)
    • 5.3.1 Cloud Computing
    • 5.3.2 Data Centres
    • 5.3.3 Thailand's internet gateway exchanges
  • 5.4 Smart infrastructure
    • 5.4.1 Smart cities

6. Broadband market

  • 6.1 Introduction and statistical overview
    • 6.1.1 Market Overvew and analysis
    • 6.1.2 Broadband statistics
    • 6.1.3 Forecasts - broadband subscribers - 2016; 2018; 2021
  • 6.2 Fibre-to-the-Premises (FttP) and Fibre-To-The-Home (FttH)
  • 6.3 Other fixed broadband services
    • 6.3.1 WiFi

7. Digital media

  • 7.1 Pay TV
  • 7.2 Videostreaming / IPTV
    • 7.2.1 Overview
    • 7.2.2 Major players
  • 7.3 Communications: VoIP, messaging, conferencing
    • 7.3.1 Voice over Internet Protocol (VoIP)

8. Digital economy

  • 8.1 e-Government
    • 8.1.1 Smart Nation / Smart Cities
    • 8.1.2 Smart Grid Project
  • 8.2 e-Education
    • 8.2.1 One Tablet Per Child (OTPC) project
  • 8.3 e-Health

9. Mobile communications

  • 9.1 Market Overview and analysis
    • 9.1.1 Competition
  • 9.2 Mobile statistics
    • 9.2.1 General statistics
    • 9.2.2 Mobile voice
    • 9.2.3 Mobile data
    • 9.2.4 Mobile broadband statistics
    • 9.2.5 Forecasts -- Mobile subscribers - 2016; 2018; 2021
  • 9.3 Regulatory issues
    • 9.3.1 CAT Telecom / TrueMove partnership
    • 9.3.2 National security
    • 9.3.3 Frequency spectrum issues
    • 9.3.4 Tariffs
    • 9.3.5 Interconnection charges
    • 9.3.6 3G roaming agreements
    • 9.3.7 Mobile Number Portability (MNP)
  • 9.4 Mobile infrastructure
    • 9.4.1 Mobile Technologies
    • 9.4.2 Analogue Networks
    • 9.4.3 Digital networks
    • 9.4.4 Other infrastructure developments
  • 9.5 Major mobile operators
    • 9.5.1 Operators
    • 9.5.2 Advanced Info Service (AIS)
    • 9.5.3 DTAC
    • 9.5.4 TrueMove
    • 9.5.5 Telephone Organization of Thailand Corp (TOT)
    • 9.5.6 Communications Authority of Thailand (CAT)
    • 9.5.7 TT&T
    • 9.5.8 Jas Mobile
    • 9.5.9 MVNOs
  • 9.6 Mobile content and applications
    • 9.6.1 m-banking (payments/loans)
    • 9.6.2 m-TV
  • Table 1 - Country statistics - 2016
  • Table 2 - Telephone network statistics - 2016
  • Table 3 - Broadband statistics - 2016
  • Table 4 - Mobile statistics - 2016
  • Table 5 - National telecommunications authorities
  • Table 6 - True's fixed-line subscribers - 2004 - 2016
  • Table 7 - TrueOnline's fixed broadband subscribers - 2001 - 2016
  • Table 8 - Fixed lines and teledensity - 1995 - 2016
  • Table 9 - Fixed broadband subscribers and penetration - 2001 - 2016
  • Table 10 - Historic - DSL subscribers - 2002 - 2014
  • Table 11 - Internet users and penetration- 2007 - 2016
  • Table 12 - International internet bandwidth - 2000 - 2016
  • Table 13 - Forecast fixed broadband subscribers and penetration - 2011-2016; 2018; 2021
  • Table 14 - Historical Fibre-based broadband subscribers - 2010 - 2014
  • Table 15 - Mobile subscribers, penetration and annual growth - 1999 - 2016
  • Table 16 - Mobile services revenue and ARPU - 1998 - 2016
  • Table 17 - Historical Mobile subscribers - prepaid and postpaid - 2006 - 2013
  • Table 18 - Mobile broadband subscribers - 2011 - 2016
  • Table 19 - Forecast mobile subscriber growth - 2016; 2018; 2021
  • Table 20- Mobile operators and systems
  • Table 21 - Mobile subscribers by Mobile Operator and Market Share - 2016
  • Table 22 - AIS: Historical subscribers and market share - 2004; 2007 - 2014
  • Table 23 - AIS: subscribers- 2013 - 2016
  • Table 24 - AIS: ARPU (postpaid, prepaid and blended) - 2007 - 2016
  • Table 25 - DTAC: total mobile subscribers and market share - 2002 - 2016
  • Table 26 - DTAC: ARPU (postpaid, prepaid and blended) - 2014 - 2016
  • Table 27 - Historic - DTAC: ARPU (postpaid, prepaid and blended) - 2008 - 2014
  • Table 28 - True Move: total mobile subscribers and market share - 2004 - 2016
  • Table 29 - Historic - True Move: ARPU (postpaid, prepaid and blended) - 2007 - 2014
  • Table 30 - Historic - TOT's fixed-line subscribers - 2005 - 2013
  • Chart 1 - Fixed lines subscribers and annual change - 2006 - 2016
  • Chart 2 - Fixed broadband subscribers and penetration - 2007 - 2016
  • Chart 3 - TrueOnline's fixed broadband subscribers - 2001 - 2016
  • Chart 4 - Mobile subscribers and penetration - 2002 - 2016
  • Exhibit 1 - Major Fixed Line and International Carriers by Market Segment
  • Exhibit 2 - Submarine cable networks
  • Exhibit 3 - Thaicom's satellite network
  • Exhibit 4 - International internet gateway operators in Thailand
  • Exhibit 5 - Major mobile operators and foreign shareholders
  • Exhibit 6 - Major Mobile Operators by Market Segment
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