市場調査レポート

世界のデジタルメディア市場:有料TVおよび放送における主要動向

Global Digital Media - Key Trends for Pay TV and Broadcasting

発行 BuddeComm 商品コード 175050
出版日 ページ情報 英文 173 Pages
納期: 即日から翌営業日
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世界のデジタルメディア市場:有料TVおよび放送における主要動向 Global Digital Media - Key Trends for Pay TV and Broadcasting
出版日: 2010年09月15日 ページ情報: 英文 173 Pages

当商品の販売は、2016年07月01日を持ちまして終了しました。

概要

2009年以降、TVセクターは非常に競合が激しくなり、オンラインによるビデオサービスが人気を得るようになってきています。そのため、有料TVのオペレーターは収益を維持するために大きな努力をしています。

当レポートでは、世界の放送セクターにおける動向を分析し、デジタルTV、有料TV市場の概要、モバイルTVやオンラインビデオとの競合、広告、およびその収入などについて北米、南米、欧州、中東、アフリカ、アジア太平洋などの地域別にまとめており、今後の予測も織り込んで、概略以下の構成でお届けいたします。

第1章 世界のデジタルTVおよび放送

  • デジタルTVおよび有料TV:世界の主な動向

第2章 世界のIPTVおよびホームシアター

  • IPTVおよびホームシアター:世界の主な動向

第3章 世界のインターネットビデオメディア

  • インターネットビデオ:世界の主な動向

第4章 世界のモバイルTVおよびビデオ

  • モバイルTV およびビデオ:世界の主な動向

第5章 従来のメディアに対する影響

  • 従来のメディアに対するデジタルメディアの影響

第6章 デジタルメディアの広告

  • デジタルメディアの広告およびマーケティング

第7章 地域の概要

  • 北米
  • ラテンアメリアk
  • 欧州
  • アフリカ
  • 中東
  • アジア

第8章 略語集

図表

目次

Abstract

Report Description

This annual publication offers a wealth of information on the dynamic broadcasting sector. The report includes analyses, statistics, forecasts and trends. The report provides an overall view of trends occurring in the global digital TV and Pay TV markets and provides insight into the competition coming from mobile TV and online video. Advertising is a key source of revenue for broadcasters and this report provides a global overview of key developments occurring in this sector. Valuable regional information on the markets of North America, Latin America, Europe, Middle East, Africa and Asia Pacific are also included.

Subjects covered include:

  • Key Global Digital TV and Pay TV Trends;
  • Key Global Online Video Trends;
  • Key Global Mobile TV Trends;
  • Insight into the impact of Digital Media on Traditional Media;
  • Key Global Advertising Trends;
  • Regional overview for North America, Latin America, Europe, Middle East, Africa and Asia Pacific.

Executive Summary

DTTV, video based services, mobile TV and 3D TV expanding the consumer experience

Digital Media developments are changing the landscape of broadcasting forever and in 2010 we continue to see new and innovative services emerge around the world. The broadcasting industry has experienced incredible changes over the past 12 months or so as the developed world moves closer and closer to all digital broadcasting. Competition across the sector is now intense and this will continue for the foreseeable future.

In particular the traditional television market has experienced a complete change in market dynamics as the offerings from other delivery platforms and models continue to improve. Pay TV is facing increased competition from Digital Terrestrial TV and video based services; and in the future mobile TV will become a competitor in the broadcasting market as well.

In 2010, the new broadband TV sets are significantly more user-friendly and there is no longer a juggle of cables, PCs, modems and TVs. IPTV operators are carefully positioning themselves for a future which involves converged technologies with home theatre systems now incorporating anything from digital TV to digital radio, multi-room DVRs, digital media adapters, STBs, Blu-ray players, telephony, game consoles etc! 3D TV is also being incorporated into the home theatre experience.

Mobile video entertainment and communication services also have a bright future - particularly once mobile broadband services allow it to become truly mass market. In 2010 mobile TV/video is commercially available in some markets, with further launches and trials taking place in all regions of the world. Asia is expected to be a key market for the future of mobile TV, particularly in the large markets of China and India.

In addition to the incredible developments taking place from a technology perspective; the traditional broadcasting industry is now also competing harder for the advertising dollar. Other broadcasting platforms have well and truly attracted the attention of marketers and over 10% of advertising spend worldwide is now directed towards online advertising. In particular, online video is becoming recognised as a powerful format for communicating online. Hulu, launched in 2008, is a growing success story and it now has over 100 advertisers using its service.

This report provides valuable insights and analysis into the key trends taking place in the broadcasting sector. The report includes an overview of the global digital TV and Pay TV market and provides insight into the competition coming from mobile TV and online video. Advertising is a key source of revenue for broadcasters and this report also provides a global overview of key developments occurring in this sector. A broad regional overview of general developments in broadcasting is also included for North America, Latin America, Europe, Middle East, Africa and Asia Pacific.

Market highlights:

  • Revenue declined in 2009 for the global television sector - due mainly to a loss in advertising revenue.
  • The television sector has become very competitive and Pay TV operators are working harder to retain revenues as DTTV services continue to improved and online video services grow in popularity.
  • Over the next five years, digital technologies are set to spread across all segments of the entertainment and media industries.
  • Countries with higher penetration levels of pay TV usually offer low-priced entry levels of good value.
  • Half a million users worldwide will subscribe to digital TV services by the end of 2010.
  • The arrival of 3D TV will soon see it incorporated into the home theatre experience.
  • In the US, despite the free-to-air networks all offering the benefits of digital TV, such as improved picture resolution and sound, interactive services, subscription programming and HDTV, nevertheless the number of free-to-air only households continues to shrink as US pay-TV penetration, at over 87%, reaches some of the highest levels globally.
  • Improvements in national and international fibre and broadband infrastructure have led to IPTV services in at least ten African countries by 2010.
  • While DTH satellite TV booms, other digital media have been slow to develop in the Arab Middle East but this is beginning to change as broadband penetration increases.
  • After being delayed by controversies over the standard to be adopted, DTTV is finally being deployed in most Latin American countries.
  • The introduction of digital TV to Australia has the potential to offer significant benefits to the viewer. However, difficulties such as poor reception in many areas still have to be overcome.
  • Across Eastern Europe there is an increasing choice of pay TV options; IPTV, DTTV, Cable, Satellite.

Data in this report is the latest available at the time of preparation and may not be for the current year.

Table of Contents

1. Global Digital TV And Broadcasting Insights

  • 1.1 Key global trends for Digital TV and Pay TV
    • 1.1.1 Introduction
    • 1.1.2 Digital TV
    • 1.1.3 Cable TV
    • 1.1.4 Set-top boxes (STBs)
    • 1.1.5 HDTV
    • 1.1.6 Interactive TV (iTV)
    • 1.1.7 Datacasting
    • 1.1.8 Digital TV - regional overview

2. Global IPTV and Home Theatre Insights

  • 2.1 Key global trends for IPTV and Home Theatres
    • 2.1.1 IPTV market summary
    • 2.1.2 IPTV market insights
    • 2.1.3 Broadband TVs - a game changing moment?
    • 2.1.4 Examples of leading IPTV countries
    • 2.1.5 Home theatre market summary
    • 2.1.6 Home theatre market insights
    • 2.1.7 BuddeComm industry news
    • 2.1.8 Examples of leading cable and satellite developments

3. Global Internet Video Media Insights

  • 3.1 Key global trends for internet video
    • 3.1.1 The power of online video media
    • 3.1.2 Killer applications
    • 3.1.3 Delivery trends
    • 3.1.4 Online video media statistics and forecasts
    • 3.1.5 Backgrounder: video streaming and P2P
    • 3.1.6 Conclusion: The future of video in telecoms

4. Global Mobile TV Insights

  • 4.1 Key global trends for mobile TV and video
    • 4.1.1 Mobile TV is dead - long live mobile video
    • 4.1.2 Mobile TV standards
    • 4.1.3 Snapshot of mobile TV around the world
    • 4.1.4 Mobile TV/video published statistics and forecasts

5. Impact On Traditional Media

  • 5.1 Insight into digital media impacting upon traditional
    • 5.1.1 Introduction
    • 5.1.2 Continental shift in competition
    • 5.1.3 Whatever happened to media convergence?
    • 5.1.4 TV broadcasters
    • 5.1.5 Radio broadcasters
    • 5.1.6 Newspaper publishers
    • 5.1.7 The video and DVD rental companies
    • 5.1.8 The anomaly of the mass media

6. Digital Media Advertising Insights

  • 6.1 Digital media advertising and marketing
    • 6.1.1 Digital marketing
    • 6.1.2 Online advertising
    • 6.1.3 Online advertising models
    • 6.1.4 Key online advertising categories
    • 6.1.5 Mobile advertising
    • 6.1.6 TV advertising to struggle
    • 6.1.7 Dubious advertising tactics

7. Regional Overviews

  • 7.1 North America
    • 7.1.1 Overview
  • 7.2 Latin America
    • 7.2.1 Overview
    • 7.2.2 Argentina
    • 7.2.3 Brazil
    • 7.2.4 Chile
    • 7.2.5 Colombia
    • 7.2.6 Mexico
    • 7.2.7 Peru
    • 7.2.8 Uruguay
    • 7.2.9 Venezuela
  • 7.3 Europe
    • 7.3.1 Western Europe
    • 7.3.2 Eastern Europe
  • 7.4 Africa
    • 7.4.1 Overview
    • 7.4.2 Digital TV
    • 7.4.3 IPTV
    • 7.4.4 Mobile TV
  • 7.5 Middle East
    • 7.5.1 Overview
    • 7.5.2 Broadcasting overview
    • 7.5.3 Terrestrial TV
    • 7.5.4 Satellite TV
    • 7.5.5 Cable TV
    • 7.5.6 Pay TV
    • 7.5.7 IPTV
  • 7.6 Asia
    • 7.6.1 Internet Protocol TV (IPTV) in Asia - overview
    • 7.6.2 China
    • 7.6.3 South Korea
    • 7.6.4 Hong Kong
    • 7.6.5 India
    • 7.6.6 Singapore
    • 7.6.7 Malaysia
    • 7.6.8 Thailand
  • 7.7 Pacific Region
    • 7.7.1 Australia
    • 7.7.2 New Zealand

8. Glossary of Abbreviations

LIST OF TABLES:

  • Table 1 - Worldwide digital TV subscribers - 2009; 2010; 2014
  • Table 2 - Regional digital TV subscribers - 2014
  • Table 3 - Digital TV penetration rate worldwide - 2006; 2009; 2012
  • Table 4 - Worldwide number of HDTV homes - 2009; 2012; 2015
  • Table 5 - Number of 3D TV homes in North America, Europe and Asia - 2015
  • Table 6 - Number of US homes using iTV services - 2002; 2009
  • Table 7 - IPTV subscribers in China - 2004 - 2012
  • Table 8 - PCCW NOW TV subscribers and ARPU in Hong Kong - 2003 - 2009
  • Table 9 - IPTV subscribers; proportion of DSL base in France - 2004 - 2011
  • Table 10 - KPN digital TV subscribers in Netherlands - 2008 - 2010
  • Table 11 - KPN IPTV subscribers in Netherlands - 2009 - 2010
  • Table 12 - Forecast IPTV subscribers in Italy - 2006 - 2010
  • Table 13 - Worldwide networked TV shipments - 2008 - 2009; 2012
  • Table 14 - Basic cable and digital subscribers in USA - 2000 - 2010
  • Table 15 - Top 20 cable MSOs ranked by subscribers and market share in USA - 2009
  • Table 16 - BSkyB subscriber statistics in United Kingdom - 2005 - 2009
  • Table 17 - BSkyB revenue by sector in United Kingdom - 2008 - 2009
  • Table 18 - BSkyB annualised ARPU in United Kingdom - 2005 - 2009
  • Table 19 - BSkyB revenue, operating profit and EBITDA in United Kingdom - 2007 - 2009
  • Table 20 - Satellite DBS subscribers by major network in USA - 2000 - 2010
  • Table 21 - DISH ARPU, churn and subscriber acquisition costs in USA - 2005 - 2009
  • Table 22 - DIRECTV ARPU, churn and subscriber acquisition costs in USA - 2005 - 2009
  • Table 23 - Worldwide revenue from online video - 2008; 2012
  • Table 24 - Online video streams - top online video properties in the US - 2007; 2009
  • Table 25 - Comparison of analysts' mobile TV/video subscriber forecasts - 2009; 2011; 2013
  • Table 26 - Worldwide mobile ad spending - 2008; 2013
  • Table 27 - Worldwide mobile TV ad spending - 2008; 2013
  • Table 28 - Worldwide advertising spend versus online advertising spend - 2009 - 2010
  • Table 29 - Growth of Hulu video streams - various months - 2008 - 2010
  • Table 30 - Most popular formats for receiving news in the USA - 2010
  • Table 31 - Worldwide advertising spending- all mediums - 2008 - 2010
  • Table 32 - Most popular forms of online advertising
  • Table 33 - Worldwide Internet users and annual change - 2000 - 2010
  • Table 34 - Worldwide online advertising spending - 2007 - 2010
  • Table 35 - Online advertising spending in USA - 2000 - 2009
  • Table 36 - Worldwide online game advertising spending - 2007 - 2009; 2013
  • Table 37 - Worldwide social network advertising spending - 2008 - 2010
  • Table 38 - Social network advertising spending in USA - 2008 - 2009
  • Table 39 - Online advertising revenues - top four portals in USA - 2008 - 2011
  • Table 40 - Mobile ad spending in Western Europe - 2009 - 2012
  • Table 41 - Mobile ad spending in Asia-Pacific - 2009 - 2012
  • Table 42 - Top 10 sectors by share of US internet time - 2009 - 2010
  • Table 43 - Online US video usage - June 2010
  • Table 44 - Top US online video sites statistics - June 2010
  • Table 45 - Ten largest US social networking sites & forums - February 2010
  • Table 46 - Cable TV subscribers and penetration select countries in Latin America - 2009
  • Table 47 - Pay TV (cable and satellite) subscribers and penetration rates in Argentina - 1998 - 2009
  • Table 48 - Major pay TV companies' market share in Brazil - 1998; 2003 - 2009
  • Table 49 - Pay TV subscribers and penetration in Brazil - 1999 - 2009
  • Table 50 - Pay TV market share by technology in Brazil - 1999 - 2009
  • Table 51 - Pay TV subscribers by operator and market share in Chile - 2006 - 2009
  • Table 52 - Pay TV market share by technology in Mexico - 1999 - 2009
  • Table 53 - Digital TV households select countries in Western Europe - 2006; 2008; 2012
  • Table 54 - Satellite TV home penetration in selected Western Europe countries - 2009
  • Table 55 - IPTV household penetration in select countries Western Europe - 2008 - 2009
  • Table 56 - Mauritius Telecom My.T triple play pricing - 2008 - 2010
  • Table 57 - Broadcasting market statistical overview in Israel - 2008
  • Table 58 - IPTV subscribers by operator in South Korea - 2006 - 2010
  • Table 59 - HKBN triple play subscribers and ARPU in Hong Kong - 2003 - 2009
  • Table 60 - PCCW NOW TV subscribers and ARPU in Hong Kong - 2003 - 2009

LIST OF CHARTS:

  • Chart SEQ Chart 1 - Digital TV penetration (all platforms) in Western Europe - 2001 - 2008; 2011 - 2012
  • Chart SEQ Chart 2 - IPTV subscribers in EU - 2007 - 2011; 2015
  • Chart SEQ Chart 3 - IPTV subscribers in China - 2004 - 2012
  • Chart SEQ Chart 4 - SingTel' s mio TV subscribers - 2007 - 2009
  • Chart SEQ Chart 5 - Household conversion to digital TV in Australia - 2009 - 2010
  • Chart SEQ Chart 6 - Pay TV revenue per operator in Australia - 1997 - 2010
  • Chart SEQ Chart 7 - Pay TV subscribers by operator in Australia - 2003 - 2010

LIST OF EXHIBITS:

  • Exhibit 1 - Digital Dividend
  • Exhibit 2 - Interactive Program Guides versus Electronic Program Guides
  • Exhibit 3 - iTV advertising example
  • Exhibit 4 - Description of Datacasting
  • Exhibit 5 - Examples of top IPTV carriers worldwide
  • Exhibit 6 - Examples of online VoD sites
  • Exhibit 7 - Equivalence between access modes and traditional audiovisual use
  • Exhibit 8 - Tata Communications and Cisco' s telepresence solution
  • Exhibit 9 - BBC iPlayer and ABC iView
  • Exhibit 10 - Pay-per-view football on the Internet
  • Exhibit 11 - Definition: Content Delivery Networks (CDN)
  • Exhibit 12 - The International Webcasting Association (IWA)
  • Exhibit 13 - First example of video media collaboration
  • EXHIBIT 14 - Mobile TV/video - Unicast and MBMS
  • Exhibit 15 - Confusing mobile TV technologies
  • Exhibit 16 - Open Mobile Video Coalition
  • Exhibit 17 - Mobile TV/Video - emerging across the world
  • Exhibit 18 - Digital advertising cost considerations
  • Exhibit 19 - Examples of large global advertising groups and subsidiaries - 2010
  • Exhibit 20 - Examples of digital advertising agencies
  • Exhibit 21 - Top sectors for online advertising spending
  • Exhibit 22 - Online ad deal between Google and Yahoo aborted
  • Exhibit 23 - Digital media marketing commandments
  • Exhibit 24 - Anarchy Online by Funcom
  • Exhibit 25 - Facebook and Nielsen' s marketing alliance
  • Exhibit 26 - DTTV licensing models in selected EU countries - 2010
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