新興LPWA IoT市場の促進要因およびダイナミクス

当レポートでは、LPWA (低消費電力広域:Low Power Wide Area) IoT 市場について調査し、IoT向けのその他のベアらと比較したLPWA技術の市場ポジショニング、LPWA技術エコシステムと市場参入戦略の比較、世界におけるLPWAネットワーク展開状況と初期KPIの評価、LPWAネットワークオペレーターミックスの調査とLPWAサービス料金の評価、次の段階のLPWAサービス展開への期待などについて、まとめています。

目次

• サマリー
• Ovumの見解
• 提言

市況

• LPWAの市場ポジショニング
• LPWAエコシステムおよび市場参入の比較

市場ダイナミクス

• LPWAネットワーク展開
• これまでのLPWA KPIおよびそれらが示すもの
• LPWAサービスプロバイダー
• LPWAサービス料金

市場展望

• LPWAの低いコストおよび異なる機能が新たな市場を開く
• 市場参入への遅れはチャンスを逃すことを意味しない

If 2016 was the year of LPWA IoT network announcements, 2017 will be the year of LPWA network launches, and 2018 will be the year of LPWA enterprise contract awards and the proliferation of application use cases. By 2019-20, LPWA networks will provide an established service worldwide. LPWA technologies extend the market established by M2M and unlock the full potential of the IoT, by democratizing and lowering the cost of embedded connectivity.

Highlights:

Inherent limitations in prior IoT/M2M technologies have left a clear market gap for LPWA technologies. LPWA is designed to enable inexpensive modems, that consume very little power. The trade-off is that LPWA is only useful for infrequent and/or low-data rate communications.

LPWA networks are being operated by companies with diverse backgrounds. These include every type of established telecommunications network operator, start-ups, vertical industry service providers, and alternative infrastructure owners.

LPWA services are targeted at enterprises looking to deploy IoT applications, but LPWA pricing plans are structured more like tiered consumer mobile plans. Such schemes are easy to understand, quick for small businesses to get onboard with, and easy to scale downwards, as well as up.

Features and benefits:

• Identifies the market positioning of LPWA technologies relative to other bearers for the IoT.

• Reveals LPWA technology ecosystems and compares go-to-market strategies.

• Summarizes the LPWA network roll out situation worldwide and assesses early KPIs.

• Examines the LPWA network operator mix and evaluates LPWA service pricing.

• Summarizes the next-step expectations for the development of LPWA services.

Key Questions answered:

• How is LPWA positioning itself?

• What are the status of LPWA rollouts worldwide?

• How is LPWA technology sold and by whom?

• How are LPWA services sold and by whom?

• What can we expect from the LPWA market in the immediate future?

Table of contents

Summary

• In brief

Ovum view

Recommendations

2. Market status

Market positioning of LPWA

LPWA ecosystems and go-to-market comparisons

3. Market dynamics

LPWA network rollouts

LPWA KPIs to date and what they show

LPWA service providers

LPWA service pricing

4. Market outlook

LPWA's lower costs and different capabilities open up new markets

Being late to market does not mean missing out

• Ovum view