市場調査レポート

モバイルエンタープライズアプリケーションのケーススタディ

The Case for Mobile Enterprise Applications

発行 Ovum, Ltd. 商品コード 288840
出版日 ページ情報 英文 26 Pages
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=102.95円で換算しております。
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モバイルエンタープライズアプリケーションのケーススタディ The Case for Mobile Enterprise Applications
出版日: 2013年10月23日 ページ情報: 英文 26 Pages
概要

モバイルアプリケーション管理(MAM)はEMM市場全体の中ではまだ発展途上の新しい部門ですが、今後の多くな成長が期待される分野となっております。モバイルデバイス管理(MDM)ベンダーはまだ驚異的な成長を続けていますが、市場は競合が激化し価格は下落してきており、MDMはコモディティ化の一途をたどっております。

当レポートでは、エンタープライズモビリティの進化におけるモバイルエンタープライズアプリケーションの次のステップについて調査分析を行い、ビジネスプロセスをどのように改善しユーザーをどのように効率的、生産的にできるか、主要ベンダー、新興ベンダーなどについて考察してまとめ、概略下記の構成で取り上げております。

第1章 サマリー

  • 発展要因
  • Ovumの見解
  • 主なメッセージ

第2章 市場の状況:エンタープライズモビリティ管理市場はあらゆる形で急成長中

  • 消費者部門でのスマートフォンとタブレットの成長が企業に波及効果
  • モバイルエンタープライズアプリストアはエンタープライズモビリティ管理ソリューション全体の一部
  • MDMはコモディティ化の一途のためベンダーはMAMからの利益を目指している
  • モバイルエンタープライズアプリストア

第3章 ビジネス:モバイルエンタープライズアプリのビジネスケースを確立する

  • 既存の従業員の行動を管理:BYOAと企業のマルチスクリーニング
  • 誰もが使いたいと思う管理可能な労働環境を提供
  • カスタムデザインアプリから価値を生む
  • 企業データを保護する

第4章 新興ベンダー:モバイルアプリケーション管理専門ベンダー

  • App47
  • Apperian

第5章 新興ベンダー:エンタープライズモビリティ管理専門ベンダー

  • AirWatch
  • AppSense
  • BoxTone
  • Fixmo
  • Good Technology
  • MobileIron

第6章 新興ベンダー:プラットフォーム開発ベンダー

  • 5app
  • Appian

第7章 提案

  • 企業への提案
  • ベンダーへの提案

付録

目次
Product Code: IT013-000228

Mobile application management (MAM) is a nascent part of the still-immature overall EMM market, but it is an exciting space to be in as it is expected to see huge growth. Mobile device management (MDM) vendors are still seeing phenomenal growth, but the market is so competitive that prices are naturally dropping and MDM services are heading toward commoditization. MDM is the basic hook that businesses rush to buy when they realize that their fleet of corporate- and- personally owned mobile devices needs to be secured. But once that solution is in place and the panic is over, the next step for businesses is to work out how to get real value from these consumerized devices, and mobile apps appear to be the answer.

Highlights

  • The impact of mobile consumerization and BYOD on the enterprise means that the supply-side enterprise mobility management market is booming. MDM is the most noticeable beneficiary, with telecoms expense management (TEM) vendors also profiting, but as businesses realize the value in deploying mobile enterprise apps, MAM will be the next segment to see huge growth and drive profitability for EMM vendors.
  • In terms of improving workforce productivity, MAM is where businesses can derive real value from consumerization and BYOD. Apps can let employees go beyond simply accessing their email and calendar while on the move, providing specific line-of-business functions relevant to their role, helping them to be more flexible, and enabling them to perform key functions wherever they are. Custom apps purposely designed for a single business, or team within that business, are particularly useful in this sense.
  • MAM is still a nascent market, and a variety of vendors are approaching this space, including specialist MAM vendors, MDM and BPM leaders, and larger names with more-widespread IT software and service offerings. EMM specialists are in prime position to lead the market as demand begins to pick up, but they will be wary of the bigger vendors on the horizon.

Features Benefits

  • Examines how mobile enterprise apps represent the next step in the evolution of enterprise mobility, in terms of how they can improve and transform business processes and make users more efficient and productive.
  • Identifies some of the leading and up-and-coming vendors in the mobile application management space.

Questions Answers

  • What is the impact of BYOA (bring your own app) and why is it important to examine options around mobile app deployment sooner rather than later?
  • What different types of solutions are available to manage internal app deployments? Which vendors are leading the market?

Table of Contents

Headings

SUMMARY

  • Catalyst
  • Ovum view
    • Introduction
    • The EMM market is booming
    • Mobile enterprise apps are the key to unlocking business value from mobile consumerization/BYOD
    • The vendor landscape is fragmented and has low barriers to entry
  • Key messages
    • The enterprise mobility market is booming in all its forms
    • Businesses can gain real value from mobile apps
    • The vendor landscape is still a nascent market

MARKET CONTEXT: The enteprise mobility management market is booming in all its forms

  • Growth of smartphones and tablets in the consumer space has a knock-on effect in the enterprise
  • Mobile enterprise app stores are part of a complete enterprise mobility management solution
    • MDM: the quickest way to secure the device fleet
    • TEM: keeping control of mobile costs
    • Using mobile apps to enhance productivity
  • MDM is heading toward commoditization, so vendors are aiming to profit from MAM
  • Mobile enterprise app stores
    • Exploiting learned consumer behavior around app stores
    • Secure third-party environment for access to third-party, custom apps
    • The impact on company operations: where do enterprise app stores fit in the solution stack?

BUSINESS FOCUS: Building the business case for mobile enterprise apps

  • Managing existing employee behavior: BYOA and enterprise multi-screening
    • "Bring your own app" is widespread, and is a threat
    • Managing "the Dropbox problem" and the malware threat
    • Multi-screening behavior is changing the way people work
  • Providing a manageable working environment that everyone wants to use
    • MAM does not offer the same level of total security as MDM, so it has to entice rather than force users to "do the right thing"
    • A consumer-grade user interface and experience is key to making apps a success
    • Understanding ROI: mobile app analytics
  • Gaining value from custom-designed apps
    • Going beyond email to provide line-of-business-specific apps
    • Options in custom development are endless
    • Utilizing the huge base of mobile app developers
  • Securing corporate data
    • Whitelisting and blacklisting
    • Secure app-wrapping
    • Automatically pushing apps and updates to devices

Emerging vendor Focus: Mobile Application Management Specialists

  • App47
  • Apperian

Emerging Vendor Focus: Enterprise mobility management specialists

  • AirWatch
  • AppSense
  • BoxTone
  • Fixmo
  • Good Technology
  • MobileIron

Emerging Vendor Focus: Development platforms and developers

  • 5app
  • Appian

RECOMMENDATIONS

  • Recommendations for enterprises
  • Recommendations for vendors

APPENDIX

  • Further reading
  • Methodology
  • Definitions
  • Author
  • Ovum Consulting
  • Disclaimer

Figures

  • Figure 1: Mobile app stores in the corporate IT services and solutions stack
  • Figure 2: The scale of BYOA for cloud productivity applications
  • Figure 3: Enterprise multi-screening - users show little variation according to device type in the amount of time they spend on different apps
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