Product Code: IT007-000677
Gamification is the use of game mechanics in non-game contexts to motivate behavior. It makes use of positive psychology, self-determination theory, and behavioral methods associated with game design to create systems that better engage people and, in turn, increase the likelihood that a specific objective is completed. This report is the first of two reports that examine the gamification opportunity.
- Gamification is an oft-derided term, so perhaps the concept is unfortunately named, but in Ovum's view the gamification trend is real, with significant and tangible benefits. As with any emerging use of technology, however, adopters of gamification will face a number of substantial obstacles and risks.
- Understand the basics of gamification theory and design.
- Analyzes the trends driving its use, and the obstacles faced.
- How can the practice of IT-enabled gamification be applied to the municipal context?
- How can cities take advantage of gamification platforms?
About Ovum, Ltd.
Table of Contents
- Ovum view
- Key messages
- THE CONTEXT: GAMIFICATION IN THE CITY
- Design, purpose, and building blocks
- Relevant psychological principles
- Trends facilitating gamification in cities: why this is a novel
- Six steps to gamifying systems in cities
- Dangers, obstacles, and downsides to using gamification in the city
- Diminishing returns
- Exploitation and distraction from "real" workplace issues
- Legal issues
- Gaming the game
- Recommendations for city agencies
- Recommendations for vendors
- Further reading
- Ovum Consulting
- Figure 1: Pyramid of gamification elements from Kevin Werbach of the