Product Code: IT007-000689
In cities, internal (employee-facing) gamification has the most immediate potential: targeting demotivated agency workers assumed to be working in the public interest, in order to bring closer together what employees want to do and what managers need them to do. The next step, and the one with the most disruptive potential, is external (citizen-facing) gamification, particularly in the areas of transportation, idea generation, and monitoring of the urban environment.
- For agencies to continue investing in the open government experiment at a time of budgetary shortfalls, they must demonstrate return on investment (ROI) and more substantial use of the tools, and gamification may be particularly useful in doing this.
- Learn where gamification in the city can be best applied by city governments, both internally and involving citizens.
- Find out about what is happening in the space, with real-world examples.
- How can gamification be used by city governments?
- What public sector initiatives already use gamification?
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Table of Contents
- Ovum view
- Key messages
- EMERGING USE CASES INSIDE THE MUNICIPAL AGENCY
- Productivity and attention
- Gamification can lead to better customer experience management
- Gamifying repetitive but integral jobs is important to the public
- Idea sourcing and planning
- UK Department of Work and Pensions' virtual stock market of ideas
- Training and recruitment
- The process of bringing new agency hires on board can be improved
using game elements
- Public safety agencies can particularly benefit from "serious games"
- EXTERNAL GAMIFICATION: FOCUSED ON THE CITIZEN
- Citizen-focused gamification is tougher than internally focused efforts
- Participatory urbanism: driving collective action
- Apps monitoring the urban environment need to be engaging
- Experiential games can drive the necessary engagement with monitory
- Immersive gaming can assist in community planning and resource
- Citizen engagement platforms can benefit from establishing reward
- Smaller cities and towns have unique opportunities and risks
- Competitions and prizes
- Scientific research
- Better understanding policy, regulations, public service announcements
- Boosting the local economy
- Traffic management
- Elections and voting
- Social and behavior change
- Fitness/health campaigns
- Education/youth initiatives
- Environmental campaigns
- Recommendations for city agencies
- Recommendations for vendors
- Further reading
- Ovum Consulting