市場調査レポート

教育産業向け技術市場の動向

2013 Trends to Watch: Education Technology

発行 Ovum, Ltd. 商品コード 255142
出版日 ページ情報 英文 14 Pages
納期: 即日から翌営業日
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教育産業向け技術市場の動向 2013 Trends to Watch: Education Technology
出版日: 2012年10月18日 ページ情報: 英文 14 Pages
概要

当レポートでは、セキュリティ市場の動向について調査分析を行い、高等教育機関をターゲットとするベンダーや機関に向け、2013年の高等教育産業に影響を及ぼす可能性のある動向、教育機関が質を落とさずにコスト削減するための方策などについてまとめ、概略下記の構成で取り上げております。

第1章 サマリー

  • 発展要因
  • Ovumの見解
  • 主なメッセージ

第2章 ビジネスの動向と技術の実現要因

  • 変化する高等教育環境を理解する

第3章 教育機関は効率と成長機会を模索する

  • オンライン教育プログラムは、新しく劇的な方法で拡大する見込み
  • 教育機関は既存のIT投資を守り、管理費を削減することを望むようになってきている
  • ソリューションプロバイダーのコスト削減とサービス向上戦略はより革新的になってきている

第4章 教育機関の差別化への憧れがCXとCRMの導入を促進する見込み

  • 学生の募集から在籍率までCRMの採用は成長し拡大する見込み
  • 強力になってきたデバイスに促進され、教育機関はモビリティにも投資する見込み
  • ベンダーはCX戦略を支援する提供商品を拡大する見込み

第5章 教育機関はアナリティクスとIPMで飛躍する見込み

  • コストを削減し生産性を高める
  • サービスと研究活動の成果を向上させる
  • 専門的な仕事のアナリティクスを広汎なサービス提供時の環境に移す
  • ベンダーは自社のアナリティクスツールを推奨すべき

第6章 提案

  • 教育機関への提案
  • ベンダーへの提案

付録

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目次
Product Code: IT008-000171

Abstract

Introduction

This report helps vendors and institutions targeting higher education to understand the key forces that will shape the education landscape in 2013.

Highlights

  • The current business model for higher education is in question and as a result, institutions are aggressively seeking out efficiencies and opportunities for growth.
  • The adoption of customer experience (CX) strategies will accelerate as institutions seek to differentiate themselves in the market through improved services and more substantive relationships with students across the entire lifecycle.
  • Institutions will turn more aggressively to data and analytics for institutional performance management (IPM).

Features Benefits

  • Identifies the key business trends in higher education in 2013 for the benefit of vendors and institutions.
  • Examines approaches that institutions might take to reduce cost of services without impacting quality.
  • Discusses the role that online courses, analytics, and social media will play in higher education in the coming year.

Questions Answers

  • What are the trends that will affect the higher education industry in 2013?
  • How do institutions plan to reduce cost of services without impacting quality?
  • What role will online courses, analytics, and social media play in higher education in the coming year?
  • 2013 Trends to Watch:

Table of Contents

SUMMARY

  • Catalyst
  • Ovum view
  • Key messages

BUSINESS TRENDS AND TECHNOLOGY ENABLERS

  • Understanding the changing higher education environment

INSTITUTIONS WILL SEEK OUT EFFICIENCIES AND GROWTH OPPORTUNITIES

  • Online learning programs will expand in new and dramatic ways
    • The next generation of online learning is here
    • Learning management systems (LMSs) will extend their functionality
    • Interest in MOOCs will continue but a broadly accepted model is unlikely to emerge over the short term
  • Institutions will be increasingly keen to protect existing IT investment and reduce maintenance costs
    • Institutions will start new implementations with the intention to be largely vanilla
    • On-demand delivery will be considered for new purchases, particularly in the areas of CRM, LMS, and email
    • Supporting a collection of point solutions will be avoided wherever possible
  • Solution providers will be increasingly innovative in their strategies to reduce costs and improve services to institutions
    • Increasing attention to customer service and the quality of new releases
    • Vendors will be attentive to ensuring that new releases are not disruptive to the institution and easier to manage
    • Mergers and acquisitions are likely to continue in 2013

INSTITUTIONAL ASPIRATIONS FOR DIFFERENTIATION WILL DRIVE CX AND CRM ADOPTION

  • CRM uptake will grow and expand from recruitment to retention
    • No single approach to u201cstudent lifecycleu201d relationship management will gain prominence
    • Interest in leveraging social media more aggressively will grow
  • Driven by a proliferation of increasingly powerful devices, institutions will invest in mobility
    • As the major enterprise application vendors ready their mobile platforms, institutions will continue developing native applications
    • Tablet devices will have a growing impact on teaching and learning
  • Vendors will be expanding their offerings to support CX strategies
    • Many vendors will offer multiple solution offerings and some will target specific elements of the student lifecycle
    • All vendors are investing in mobility with a slew of releases coming out in 2013
    • u201cSocialu201d will lead many vendor campaigns, but only a few have serious horsepower in this area

INSTITUTIONS WILL LEAP FORWARD WITH ANALYTICS AND IPM

  • Saving costs and increasing productivity
  • Improving services and academic outcomes
  • Migrating analytics out of a dedicated task and into a pervasive, point-of-service environment
  • Vendors will push their analytics tools

RECOMMENDATIONS

  • Recommendations for institutions
    • Use CX strategies to keep students satisfied and improve services
    • Invest in expanding online learning programs
  • Recommendations for vendors
    • Identify the institutional barriers to using data proactively and then help capture and analyze data effectively
    • Advise institutions on new technology that will improve the learning experience

APPENDIX

  • Methodology
  • Further reading
  • Author
  • Ovum Consulting
  • Disclaimer
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