Product Code: IT013-000186
Over the next 12 months the value of the premium video industry will continue
to be in linear video services, but the growth will be in multi-screen
services. Continued investment in web-delivered content services and the
developing role of the second screen will dominate the evolution of the
broadcast market during 2013.
- Broadcasters need to enable their data warehouse, analytics, media asset
management, and web content delivery architectures to move from the first
experimental phase of multi-screen to an operational model where they are able
to deliver differentiated personalized services across a range of screens in
- Delivering a high-quality, personalized, and differentiated customer
experience will enable both channel programmers and pay TV to combat the
fragmentation effects of the convergence of the web and traditional broadcast,
as well as enable a deeper audience relationship and ultimately, for
broadcast, the transition to a customer relationship.
- New customer interaction points for both broadcast and pay TV are creating
new sources of user and asset-level consumer behavior and performance data.
Broadcast must not read the lack of change in the currencies of broadcast
advertising measurement as a signal that these new sources of business
intelligence have no value in enabling smarter acquisition, programming,
marketing, and service development decisions. New sources of audience data, if
exposed to an organizational structure and workflow empowered to make
decisions using this data, can enable broadcast to make smarter programming
decisions, increase margins, respond to evolving viewer behavior in an agile
manner, and tactically exploit spikes in audience engagement across platforms.
- Outlines the changes to watch for in the media and broadcast market in
- Explains which trends will have the biggest impact.
- Highlights who will benefit from the fast-paced developments in media and
- What will be the key trends in the media and broadcast market in 2013?
- Which of these trends will have the biggest impact on the market?
- How will the growth in multi-screen services and the developing role of
the second screen affect the market in 2013?
Table of Contents
- Ovum view
- Key messages
BUSINESS TRENDS AND TECHNOLOGY ENABLERS
- Moving from a broadcast, schedule-led model to a personalized, customer
EXECUTIVE SENTIMENT: A BULLISH OUTLOOK AND BELIEF IN THE RAPID TRANSITION TO MULTI-SCREEN
- Sentiment is bullish
- Key drivers: multi-platform distribution, increasing audiences, and
advertising revenue growth
- The industry believes that the Internet will drive audiences to watch more
- Executive perspectives on the transition to services distributed via the
web outstrip commonly understood rates of change
THE INDUSTRY DIGESTS CISCO'S ACQUISITION OF NDS, AND ERICSSON PLAYS THE QUIET GAME
- The $5bn Cisco gamble on owning a seat at the heart of the future in-home
- Ericsson's low-risk, big-payout bet on Technicolor Broadcast Services is
consolidating the BPO space for broadcast operations
- Harris Broadcast - a strategic M&A event for 2013?
FUTURE STRATEGIES FOR CDN
- Positioning for the video network crunch
- Growth of operator CDNs
- Video performance management platforms
- Broadcaster and content provider CDNs
- Federated CDNs
MOVING TO THE NEXT PHASE FOR INTEGRATED LINEAR AND ON-DEMAND BROADCAST OPERATIONS
- De-siloing multi-screen and linear operations
- Integrated traffic and scheduling systems for hybrid operations
- Integrated web and air-time advertising sales - will 2013 be the year?
- Rights and royalties management - the problem that will not die
- Optimal broadcast organization structures for a Big Data world
SOCIAL, COMPANION SCREEN, SYNCING TECHNOLOGY, AND THE FIGHT FOR CUSTOMER ID OWNERSHIP
- Cutting through the hype
- Tailoring the right commercial model for second screen
- Syncing technology and services
- The social EPG
MOBILE, PLATFORM FRAGMENTATION, AND THE EVOLVING MULTI-SCREEN VALUE CHAIN
- Evolution of the online video platform market
- Standards and MPEG-DASH, HEVC
- Transaction services for multi-screen and the need for a Salesforce.com
- VOD management services - a model set for growth
- Digital video logistics and distribution services
- Recommendations for enterprises
- Recommendations for vendors
- Alternative views
- Further reading
- Ovum Consulting
- Figure 1: 24-month financial performance outlook
- Figure 2: 24-month growth drivers
- Figure 3: Strategic environment priorities
- Figure 4: Share of audience viewing time distributed via the web in 2017