Cloud Messaging Market Trends, 2011-2014
|発行||Osterman Research, Inc.||商品コード||233048|
This report presents the results of a detailed research program into preferences and plans for cloud-based messaging and related capabilities among North American organizations over the period 2011-2014. It focuses on various types of cloud messaging-related capabilities, including complete messaging services, messaging security services and archiving services, among others.
The goal of this research and report is to provide vendors, investors and others interested in the cloud messaging market with actionable information that they can use to develop marketing plans and to more accurately focus their efforts on understanding and penetrating the market for cloud services. Accompanying this document, and provided earlier to subscribers to the Osterman Research Subscription Service (ORSS) 2011, is the complete data set from the primary survey that was conducted for this report.
It is difficult to have a conversation about email, security, archiving, encryption or any other IT-focused topic without the “cloud” becoming an integral part of the discussion. While hosted messaging, security and other services have been available for many years, the cloud is gaining significant importance because of its potentially lower cost of ownership relative to on-premise systems, its greater deployment flexibility, and its ability to offer more rapid and flexible deployment.
Increasingly, the discussion is not simply about on-premise vs. cloud-based deployments, but also about hybrid deployments. Larger organizations, in particular, are seriously evaluating where cloud-based services can be used to supplement existing capabilities to make them more resilient, to extend their life, or simply to act as another layer of defense. Moreover, the growth of telework - and the significantly lower cost of operations it can offer to organizations of all sizes - is focusing many decision makers on the cloud as a means of enabling this means of reducing real estate costs and taxes.
Our view is that small businesses of up to 100 users (not the focus of this report, which is mid-sized organizations and enterprises), will be the primary adopters of completely cloud-based services, many of which will migrate all of their email, security and other services totally to the cloud. Mid-sized organizations will adopt a more hybrid approach to the cloud, often using the cloud for remote offices while retaining on-premise systems for centralized locations, such as a corporate headquarters. Enterprises, on the other hand, will focus primarily on hybrid solutions, using the cloud to supplement existing capabilities, or using the cloud where regulatory, performance or other obligations do not necessarily require the use of on-premise systems.
Osterman Research, Inc. provides market research, cost modeling, benchmarking and related services to vendors of messaging and collaboration products and services.
We help vendors, IT departments and other organizations make better decisions through the acquisition and application of relevant, accurate and timely data on markets, market trends, products and technologies. We also help vendors of technologyoriented products and services to understand the needs of their current and prospective customers.
Part of what makes us unique is our market research panel: a large and growing group of IT professionals and end-users around the world with whom we conduct our research surveys. This allows us to conduct surveys quickly and accurately.