Global Social Media Analytics Market 2019 - 2025
|発行||Orion Market Research Pvt Ltd||商品コード||910986|
Global Social Media Analytics Market Size, Share, Market Intelligence, Company Profiles, Market Trends, Growth, Strategy, Research and Analysis Report by Deployment Model (On-Demand and On-Premise), by Application (Customer Experience Management, Sales And Marketing Management, Risk Management, Competitive Intelligence, and Fraud Detection, Public Safety and Law Enforcement, Others) by End-User (Media & Entertainment, Travel & Hospitality, IT & Telecom, Retail, and Others) and Forecast 2019-2025
Social media analytics refers to the gathering of data from social media sites and analyzing the data using analytics tools. These gathered and analyzed data can benefit different business fields by increasing revenue, reducing customer service costs, and improving products or services portfolio. The global social media analytics market is expected to grow with a considerable CAGR during the forecast period (2019-2025). Increase in a number of social media users has led to the adoption of social media analytics tools across the globe which is expected to contribute to the growth of the market. Also, SMEs (small-to-medium enterprise) is increasingly adopting analytics tools owing to availability of specifically designed and cheaper tools. Moreover, many organizations are shifting to the cloud-based analytical tools which are expected to result in the significant growth of the market.
The global social media analytics market is segmented by mode of deployment, application, and end-user. On the basis of application, the market is further segmented into customer experience management, sales, and marketing management, risk management, competitive intelligence, and fraud detection, public safety, and law enforcement and others. On the basis of mode of deployment, on-demand, and on-premise deployment. On the basis of end-user, the market is segmented into media & entertainment, travel & hospitality, IT & telecom, retail, and others (BFSI and healthcare). The global social media analytics market has segmented on the basis of the region including North America, Europe, Asia-Pacific, and Rest of the World (RoW). North America is expected to hold significant market share owing to the large adoption by SMEs and huge investments in the analytics market. Asia-Pacific is estimated to grow at a high rate attributed to increasing adoption of the social media industry in the region. There is a large number of market players working in the social media analytics market are Oracle Corp., Adobe Systems, Inc., IBM Corp., Netbase Solutions, Inc., Hootsuite Media, Inc., SAP SE, SAS Institute, Inc., Google, LLC, and Salesforce.com, Inc.
The market study of the global social media analytics market is incorporated by extensive primary and secondary research conducted by a research team at OMR. Secondary research has been conducted to refine the available data to break down the market in various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior and macroeconomic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings the authenticity of our reports.
The report is intended to service providers and distributors, social media analytics application builders, and independent software vendors (ISVs), enterprises for overall market analysis, and competitive analysis. The report provides an in-depth analysis of pricing, market size, intended quality of the product preferred by consumers. The report will serve as a source for 360-degree analysis of the market thoroughly delivering insights into the market for better business decisions.