自動車用ヘッドアップディスプレイ (HUD) の世界市場の分析と予測
Global Automotive HUD Market 2019-2025
|自動車用ヘッドアップディスプレイ (HUD) の世界市場の分析と予測|
発行: Orion Market Research Pvt Ltd
当レポートでは、世界の自動車用ヘッドアップディスプレイ (HUD) 市場について調査分析し、市場概要、市場決定要因、市場区分、競合情勢、地域別分析、主要企業などについて、体系的な情報を提供しています。
Global Automotive HUD Market Size, Share & Trends Analysis Report by Sales Channel (OEM and Aftermarket), Vehicle Class (Economy and Luxury), by Vehicle Type (Passenger Vehicle and Commercial Vehicle), and Forecasts, 2019-2025
Technological breakthroughs have led automobile manufacturers to gain major customer attention in recent years. Head-up display (HUD) is such an advancement in the automotive field that provides useful information without requiring drivers to look away from their usual viewpoints. Moreover, the driver does not need to refocus to view the outside after looking at the optically near instruments while driving HUD-enabled vehicle. These factors have led the market to propel in recent years. The global automotive HUD market is expected to register impressive growth over the forecast period 2019-2025. Increasing consumer spending and desire to have luxury cars and surging automotive vehicle sales across the globe are augmenting market growth.
Most of the luxury car manufacturers have made it mandatory to implement HUD technology in their products to enhance the customer experience and aiding luxurious comfort to the vehicle. Audi, BMW, Mercedes-Benz have launched this technology in their products which have positively impacted the market growth in recent years. HUD technology adds extra baggage on customers as customers have to pay more that of usual, which may act as a major barrier to the adoption of HUD in economy cars. However, low-cost HUDs available in the aftermarket find great potential in mid-economy and economy vehicle class segment. On the other hand, OEM integrated HUD technology has more penetration in luxury cars. Therefore, surging luxury cars sales are expected to fuel market growth in the near future.
Geographically, the market has been classified into North America, Europe, Asia-Pacific, and Rest of the World. These regions contribute significantly to market growth. The global market is expected to be led by North America and Europe due to significant sales of luxury cars in these regions. Moreover, surging demand for luxury cars and mid-luxury cars in these regions coupled with the presence of key market players in the region such as General Motors, BMW, and Mercedes-Benz are further expected to boost the market growth over the forecast period. Further, the market consists of several market players including Denso Corp., Robert Bosch GmbH, Pioneer Corp., Toyota Motor Corp., Mazda Motor Corp., and Continental AG. In order to sustain heavy competition and gain more market share, these players adopt various strategies such as mergers and acquisitions, product launch, geographical expansion, and partnerships and collaborations.
The market study of the global automotive HUD market is incorporated by extensive primary and secondary research conducted by a research team at OMR. Secondary research has been conducted to refine the available data to break down the market in various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior and macroeconomic factors. Numbers extracted from Secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings the authenticity of our reports.
The report is intended for market research firms, investment companies, automotive manufacturing companies, automotive societies for overall market analysis and competitive analysis. The report will serve as a source for 360-degree analysis of the market thoroughly delivering insights into the market for better business decisions.