Global Marketing Automation Software Market Research and Forecast, 2019-2025
|発行||Orion Market Research Pvt Ltd||商品コード||839576|
|マーケティング自動化ソフトウェアの世界市場の調査と予測 Global Marketing Automation Software Market Research and Forecast, 2019-2025|
|出版日: 2019年04月29日||ページ情報: 英文||
GLOBAL MARKETING AUTOMATION SOFTWARE MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT, 2018-2025 ($ MILLION)
Global Marketing Automation Software Market, Size, Share & Trends Analysis Report, By Deployment (Cloud-based and On-premise), By Application (E-mail, Lead Nurturing, Social Media, SEO, Paid Media & Digital Advertising and Others), by End-User (Healthcare, Manufacturing & Retail, IT & Telecom, Banking & Finance and Others) and Forecast, 2019-2025
Marketing automation is considered as the use of software-based services, that aid in the execution, management and in automating marketing processes. The utilization of marketing automation software allows to replaces manual and repetitive marketing processes, through purpose-built software and applications. It is designed to support marketers in capturing leads, strengthen relationships, and move prospects through sales funnel at scale. It includes various categories of functionality such as email, social media, multi-channel marketing, and analytics. It is considered as the method to control customer data through various sources and develops strategies, which work across different mediums.
The marketing automation software is segmented on the basis of application which includes e-mail marketing, lead nurturing, social media, SEO, paid media & digital advertising and other application. The marketing automation software tools offered the feature of lead nurturing, it enables companies to track, segment, and communicate with leads in order to convert them from a prospect to a paying customer. The lead nurture functions found in marketing automation programs includes a lead database, drip campaigns, lead scoring, segmentation and task, and alert automation. It tracks data such as customer behavior on the website, engagement with email campaigns, shares and likes on social media, and conversations with marketing, sales, and customer service. The lead database communicates with the company's CRM and shares the lead score with relevant integrations. The lead scoring determines the way organizations interact with prospects. The advanced lead scores observe recent behavior and automatically adjust scores.
The factors which are contributing to the growth of marketing automation software includes increasing cloud-based technology and increasing demand for digital marketing. However, lack of data safety and skilled professional in the field is the major restraint for the marketing automation software market. On the basis of geography, the market is segmented on the basis of North America, Europe, Asia-Pacific and rest of the World. North America contributes significantly in the marketing automation software market, due to the increasing demand for automation software, and increasing adoption of cloud computing in the region enhance the global marketing automation software in the region. However, in Asia-Pacific, the increasing demand for integrated marketing and increasing adoption of digital marketing in the region drive the market.
There are various companies involved in the marketing automation software such as Microsoft Corp., Act-On Software, Inc., Pardot (a subsidiary of Salesforce.com, Inc.), Marketo (An Adobe Company), SAS SE, HubSpot Inc., IBM Corp., Oracle Corp., and Teradata Corp. The companies are focused on developing advanced marketing automation software to stay competitive in the market. Geographical expansion, merger & acquisition, finding a new market or innovate in their core competency in order to expand individual market share is a key strategy adopted by major market players.
The market study of the global marketing automation software market is incorporated by extensive primary and secondary research conducted by a research team at OMR. Secondary research has been conducted to refine the available data to break down the market in various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior and macroeconomic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings the authenticity of our reports.
The report is intended for IT, telecom, research organizations, investment companies, government organizations for overall market analysis and competitive analysis. The report will serve as a source for 360-degree analysis of the market thoroughly integrating different models delivering insights into the market for better business decisions.